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Gin or PUBLISHEP 



v^OTION PICTURE 

'I 




FILM SHARES' AAARKET 
VALUE UP $106,614,125 

Mofion Picture Stocks Total $457,- 
773,125 on New York Stock Exchange; 
Some Issues Gain 20 Points in Year 



1,210 THEATRES UNDER 




Those New Year's chimes 
you heard were in honor 
of the first smash hit of 
1935. The biggest M-G-M 
success in many years of 
many successes. That's 
FORSAKING ALL OTHERS. 



.loan Crawford, Clark Cable, 
Robert Montgomery in"Forsak 
ing All Others" with Charles 
Butterworth, Billie Burke 
FrancesDrake,RosalindRussell 
Directed by W S Van Dyke 
Produced by BernardH Hyman. 



PHONE 
CHICKERINC 4-2200 



Pi CTU RES, Inc. 
321 West -44 It? Street 
New Yo r k 



CABLE ADDRESS 
"WANEWAR" 




To the 400 Distinguished Screen Critics 
Appointed to Select 1934's Ten Best 
Pictures in the Film Daily Poll: 

Thanks for your many kind inquiries, 
but because of other major attractions already 
scheduled we found ourselves unable to release 

PAUL MUNI 
BORDERTOWN 

with 

BETTE DAVIS 

in time for inclusion in your list of 1934's Ten Best. 

Although you may have already seen this 
picture in preview, the rules of the Film Daily poll 
of course necessitated your postponing its selection 
until the 1935 list, since it will not be nationally 
released until this coming Saturday, Jan. 5th. 

Sincerely, 

WARNER BROS. 



With Margoret LindsoY. Eugene 
Pallette, and manv others. 
Directed by Archie Mayo. 
Vitagraph, Inc.. distributors. 



USHERING IN THE GRANDEST 





THE YEAR OF THE BIG 



PAUL MUNI in "BORDERTOWN " 
With BETTE DAVIS 

and hundreds of others, directed by Archie Mayo. 

JAMES CAGNEY and 

PAT O'BRIEN in 

DEVIL DOGS OF THE AIR" 

The stars of "Here Comes the Navy" in a Cosmopolitan Pro- 
duction directed by Lloyd Bacon with the cooperation of the 
U. S. Marine Corps. 

KAY FRANCIS in 
LIVING ON VELVEr° 

with GEORGE BRENT and WARREN WILLIAM 

Directed by Frank Borzage. 



IRENE DUNNE in "SWEET ADELINE" 

With Jerome Kern-Oscar Hammerstein II songs, Bobby Connolly 
dances, and a 12-star cast directed by Mervyn LeRoy. 

RUDY VALLEE in "SWEET MUSIC" 

With ANN DVORAK 

And Helen Morgan, The Connecticut Yankees, Frank and Milt 
Britton's Bond and many others. Songs by 6 famous Warner 
composers. Dances by Johnny Boyle and Bobby Connolly. 
Directed by Alfred E. Green. 

• 

THE RIGHT TO LIVE" 

By the author of "Of Human Bondage", starring 

JOSEPHINE HUTCHINSON 
GEORGE BRENT 

And a noted cast including Colin Clive and Peggy Wood, di- 
rected by Wm. Keighley. 



)W YEAR OF YOUR YOUNG LIFE 





10TS FROM WARNER RROS. 



"GOLD DIGGERS OF 1935'" 

With a 12-star cast headed by 

DICK POWELL 

The elaborate Warren & Dubin tons numbers and the entire 
production exclusively directed by Busby Berkeley. 

AL JOLSON and RUBY KEELER in 
GO INTO YOUR DANCE " 

By the author of "42nd Street". With Warren & Dubin songs and 
Bobby Connolly dances. Directed by Archie Mayo. 

PAUL MUNI in "BLACK FURY " 

With KAREN MORLEY 

And a cast that includes 32 other speaking parts. Directed by 

Michael Curtix. 



MAX REINHARDT'S 

A MIDSUMMER NIGHT'S DREAM' 

With a remarkable all-star cast including 

JAMES CAGNEY— Dick POWELL— joe E. BROWN 

JEAN MUIR— VERREE TEASDALE — IAN HUNTER 

Directed by Max Reinhardt ond William Dieterle. 

OIL FOR THE LAMPS OF CHINA" 

From the famous best-seller by Alice Hobart, starring 

GEORGE BRENT and 
JOSEPHINE HUTCHINSON 

Directed by Mervyn LeRoy. 

ROBT. DONATin'XAPTAIN BLOOD' 

by RAFAEL SABATINI 

Fint National Picture. Vifagraph, Inc., Diitrtbutors. 



MOTION PICTURE HERALD 





Vol. 118, No. 1 




January 5, 1935 



PANDORA BERMAN'S BOX 

THE troubles of the world, you will remember, all came 
out when Pandora opened a certain mystic box. Last 
week Mr. Pandro Berman, young, very young, producer, 
came out of Hollywood and opened his mouth, with, among 
other utterances: 

"Things like the Legion [of Decency] always come to an end, 
and it will be doubly so in the case of motion pictures when 
audiences are faced with a steady flow of saccharine material." 

"Joe Breen is a grand person and absolutely the right man for 
the job he's doing. Everybody loves him. But there are many 
influences behind him telling him what to do." 

In the glowing dawn of this new year, we are much in the 
debt of Mr. Berman for our mental picture at the moment, 
of all Hollywood standing facing east and singing in unison: 
"Joe Breen, we all love you." We can fancy it as a joyous 
pageant with DeMille angels thallbergling overhead and cohen- 
ing to each other in a shower of poinsettia petals, all techni- 
colored, with the gay lights sheehaning from their wings. 

But It is not of Mr. Breen and love that we sat down to 
write. 

We must turn back, somewhat wearied, again to say that 
it would be well if in the New Year someone might find a way 
to get the producers, even the young ones, to read the Pro- 
duction Code, and there to find, if they can, wherein and 
whereby and how, if any, the Code demands saccharinity of 
the screen. Obviously, Mr. Berman does not know what either 
the Production Code or the Legion of Decency are about, 
and what has been or is being done about related matters. 
Since they pertain entirely to the business of making motion 
pictures, perhaps he is avoiding information on the same 
ground that some of our current biographers and historians do. 

That, however. Is incidental to the fact that this young man 
Is in this industry, and, for as much space as he can get, a 
spokesman for It. And what with the delicacy of the state of 
affairs In the current adjustments between the screen and the 
Legion, also between the screen and the rest of decent 
America, would it not appear an excellent time to leave the 
public relations and public expressions job to the authorities 
of the situation — including, may we suggest, such figures as 
the beloved Mr. Joseph Breen. What a time to rile the 
Legion. Little picture makers should just make pictures. 

AAA 



T 



HE Era, a lively London journal In the amusement indus- 
try, says: "A contemporary observes that there was prob- 
ably a crude form of wireless 3,000 years ago." 
There still is. We call it broadcasting on this side. 



FLIM-FLAMMING GENTLEMAN 

A HIGH note of patriotism is sounded by the justly 
celebrated New Canaan Advertiser — for many years 
now officially honored as the best weekly newspaper 
In the United States — In its defense of that sterling Connecti- 
cut Yankee, the late Mr. Phineas T. Barnum, against what the 
Advertiser thinks may have been discreditable treatment on 
the screen. Referring to the Barnum picture, the editor im- 
mediately qualified himself for utterance by saying: With- 
out seeing the picture one may imagine the character as im- 
personated by Mr. Beery, as uncouth a personage on the films 
as Hollywood produces. . . . Mr. Barnum was not uncouth. He 
was a gentleman in every sense of the word. He met princes 
and potentates on his trips to Europe, even though he did flim- 
flam them. . . . 

AAA 

PURE INVENTION 

THE vital Immortality of Thomas A. Edison in American 
tradition is being continuously attested by the flow of 
books and magazine articles about him. One of the 
favorite subjects of the Sunday supplement type of attention 
is his alleged labours on an alleged device aimed at com- 
munication with the dead, recently spread across the pages 
of a national publication. 

The story originally appeared about a dozen years ago in 
a New York daily paper. It considerably annoyed one of 
Mr. Edison's more outspoken agnostic friends, who heatedly 
demanded: "Are you slipping In your old age? Has Sir Oliver 
Lodge got you going?" 

"Now, now," interpolated Mr. Edison, "don't get fussy about 
a little thing like that. That reporter came over here all the 
way from New York to see me. He was a space writer, and 
his shoes were worn out and it was a snowy cold day. He 
needed a story — and I gave him the best I could think up 
at the moment." 

■ A A A 

MR. CHARLES C. PETTIJOHN, when approached for 
participation in that annual array of New Year's fore- 
casts, a quaint custom of Motion Picture Dally, said: 
"My wish Is that 1935 may be recalled as the year of fewer 
and shorter interviews. If we could all get on or off trains 
and boats, and go through Kansas City without being inter- 
viewed, what a wonderful business this would be." 

Which makes us wonder what it was that our Mr. Al Fine- 
stone asked Mr. Pettijohn. 



MOTION PICTURE HERALD MARTIN QUIGLEY. Editor-in-Chief and Publisher 

Incorporating Exhibitor's Herald, founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909; The Flinn Index, 
founded 1906. Published every Thursday by Quigley Publishing Connpany, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address "Quigpubco, New York." 
Martin Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstad, Managing Editor; Chicago 
Bureau, 407 South Dearborn Street, Edwin S. Clifford, manager; Hollywood Bureau, Postal Union Life Building, Victor M. Shapiro, manager; London Bureau, Remo House, 310 
Regent Street, London W I, Bruce Allan, cable Quigpubco London; Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28, Joachim K, Rutenberg, representative; Paris 
Bureau, 19, Rue de la Cour-des-Noues, Paris 20e, France, Pierre Autre, representative, cable Autre-Lacifral-20 Paris; Rome Bureau, Viale Gorizia, Rome, Italy, Vittorio Malpassuti, 
representative, Italcable Malpassuti, Rome; Sydney Bureau, 600 George Street, Sydney, Australia, Cliff Holt, representative; Mexico City Bureau, Apartado 269, Mexico City, 
Mexico, James Lockharti representative. Member Audit Bureau of Circulations. All contents copyright 1934 by Quigley Publishing Company. Address all correspondence to 
the New York Office. Better Theatres, devoted to the construction, equioment and operation of theatres, is published every fourth week as section 2 of Motion Picture Herald. 
Other"<Puigley Publications: Motion Picture Daily, The Motion Picture Almanac, published annually, and the Chicago-='n. 



8 



MOTION PICTU RE HERALD 



January 5, 1935 



THIS WEEK--- 



QP 



MEXICAN SUPERVISION 

The entire film industry in Mexico is to 
be placed under federal supervision, by 
the terms of a bill just passed by the 
national congress at Mexico City. The 
measure's sponsor contends the move will 
benefit the industry, assuring uniformity 
of regulations, taxes and the like, where 
at present federal, state and municipal 
legislation overlaps. . . . 

PRESS COMPETITION 

Called to band in protest, Omaha ex- 
hibitors plan to petition hienfy Doorly, 
publisher of the Omaha World-Herald, 
seeking to end the newspaper's competi- 
tion with theatres, resulting from Its spon- 
sorship last month of an engagement of 
the San Carlos Opera, which played to 
15,000 In four days, with other attractions 
planned. . . . 

TAX ON ADS 

Judge Brown Harris In Kansas City cir- 
cuit court last week determined that ad- 
vertisements placed in Missouri publica- 
tions by agencies and advertisers outside 
the state are not subject to the state sales 
tax of one-half of one per cent. The de- 
cision ended a suit to test a ruling of the 
state auditor. . . . 

AMATEUR AWARD 

The annual amateur award of the Amer- 
ican Society of Cinematography last week 
was presented to R. B. Clardy at Holly- 
wood for a 200-foot reel, "New Horizon." 
Second honor went to TatuschI Okamoto 
of Matsuyma, Japan, for "Tender Friend- 
ship." . . . 

OHIO TAX 

The new Ohio three per cent sales tax 
will not go Into effect until February I, 
Instead of January 10, it was determined 
by the state tax commission last week. 
Reason: delay In distribution of taxation 
stamps. Exhibitors will not be required to 
break down the gross, as between estab- 
lished price and sales tax. Signs will carry 
only the full admission, tax included. . . . 

INCOME TAX QUERY 

Tom Maloy, Chicago projectionists' 
union head; his assistant, Ralph O'Hara, 
and Tom Reynolds, union president, have 
been called to federal court In a resump- 
tion of an inquiry Into their income tax 
returns. Investigation Into union affairs 
appears a likely outcome of the Initial in- 
quiry. Jack Miller, president of the local 
exhibitors' association, may be involved. 



JAPANESE IMPROVEMENT 

Improved conditions for the film indus- 
try In Japan were predicted last week by 
LIpton Astrachan, managing director there 
for Universal, who based his conclusion on 
general business upturn and Improved 
American product. His recommendation 
to American producers desirous of better 
Japanese business is to "cut down on dia- 
logue." . . . 

FILM CONTEST 

Audio Productions and First Division 
offer $1,000 in cash prizes to individual 
members or clubs presenting the seven 
best scenarios of pictures to be included In 
the new series of "Musical Moods," pro- 
duced by Audio, released by First Division. 
The National Federation of Music Clubs 
has endorsed and will sponsor the contest. 
Dates: Dec. i5-April 15. A supplmentary 
contest, with award of $500, Is for the best 
exploitation campaign by a theatre man 
during the contest. . . . 

JULES CRONJAGER 

Jules Cronjager, for years a well known 
cameraman on the Coast, died lasf week, 
the victim of a paralytic stroke. . . . 



In This Issue 

1,210 theatres now under Paramount 
control Paqe 9 

Map showing location of Paramount 

theatres Paqe 10 

Warner drops Erpi servicing in 300 
theatres; Erpi launches general equip- 
ment service system Page 15 

Film shares $106,614,125 higher in mar- 
ket value than one year ago — by the 
Analyst Page 26 

Comparative tabulation of film securi- 
ties in past year Page 27 

hlighlights in the news of 1934 Page 63 

FEATURES 

Editorial Page 7 

The Camera Reports Page 13 

The hlollywood Scene Page 49 

Asides and Interludes Page 25 

J. C. Jenkins — His Colyum ' Paqe 66 

DEPARTMENTS 

What the Picture Did for Me Page 59 

Showmen's Reviews Paqe 35 

Manaqers' Round Table Page 67 

Technological Page 52 

Chicago News Notes Page 66 

The Release Chart Page 75 

Box Office Receipts Paqe 54 

Classified Advertising Page 80 



STEREOSCOPIC FILMS 

Definite results within a year, stereo- 
scopic pictures within two years. Is the 
hope of Gaumont British and Imperial 
Chemical Industries, England, as the re- 
sult of experiments In that field, accord- 
ing to a cabled report by Joan Littlefield, 
North American Newspaper Alliance cor- 
respondent In London. Details of the work 
are secret, says the writer, although com- 
plicated processes of filming and projec- 
tion are involved. . . . 

FOX SALES POST 

Jack SIchelman has been named head 
of a new Fox sales department to handle 
distribution of all Fox pictures made out- 
side of the Hollywood studio. Clayton P. 
Sheehan, general foreign manager, made 
the appointment. Mr. SIchelman was for- 
merly manager of the Fox Movietone 
News Bureau. . . . 

"INTIMATE" THEATRES 

Dr. Hugo Riesenfeld and his associates 
in the opening of the Filmarte theatre in 
Hollywood plan a circuit of similar "inti- 
mate" houses, dependent upon the suc- 
cess of the Filmarte. With Abe Mayer and 
Ira Simmons, Dr. Riesenfeld has formed the 
Filmarte Distributing Company. . . . 

MILK FUND 

With the proceeds from a bowling 
tournament sponsored by the Kansas City 
Variety Club and the Kansas City Star, 
$802, a milk fund for undernourished chil- 
dren in eight local schools is to be estab- 
lished. Frank C. Hensler, MGM branch 
manager and club president, originated 
the idea, which received wholehearted co- 
operation. . . . 

REINHARDT VICTOR 

Judge Emmett Wilson in Los Angeles 
superior court last week dissolved the re- 
straining order and refused an injunction 
asked against Max Reinhardt, producing 
"A Midsummer Night's Dream" for War- 
ner. A London producer had initiated the 
action. The court declared the complain- 
ant had evaded the full terms of a con- 
tract, over which they brought the action. 

A VETERAN 

For a leading role in his forthcoming 
"The Crusades," a Paramount release, 
Cecil B. DeMIIIe last week cast Pedro de 
Cordoba, who 19 years ago played for De- 
MIIIe opposite Geraldlne Farrar In three 
silent films, "Carmen," "Maria Rosa" and 
"Temptation." It will be his first appear- 
ance in talking films. His was the expert 
narration of Fox's "The First World War." 



January 5, 1935 



MOTION PICTURE HERALD 



9 



1,210 THEATRES UNDER 
PARAMOUNT'S CONTROL 



Emerging from Reorganizing 
with 970 Houses in 39 States 
of the Union; 240 Others 
in Canada and Abroad 

By FRED AYER 

The Paramount Publix theatre structure 
will emerge from reorganization with inter- 
ests of varying nature in 970 motion picture 
theatres in 39 states of the Union and in 
240 additional houses in Canada and abroad, 
a total of 1,210 theatres. The houses for 
the most part are operated under partnership 
arrangement with 38 companies, which in 
almost all cases are vested with complete 
authority in the buying of film, dictation of 
policy, the hiring of labor and, in a number 
of instancees, the matter of financing. Para- 
mount, at the time it became bankrupt, oper- 
ated 1,100 theatres in the United States and 
Canada alone. 

A most noticeable effect in the reor- 
ganization has been the improvement in 
monetary returns from the properties, this 
as a direct result of decentralization. 

No audited consolidated statements of op- 
eration for the year 1932 were prepared but 
it was estimated recently there was a loss in 
1932 of $21,000,000, of which $9,600,000 
was incurred in production and distribution, 
the remainder in exhibition. In 1933, how- 
ever, following decentralization and bank- 
ruptcy, the theatre subsidiaries showed net 
operating earnings of $160,000, and for the 
first nine months of 1934 they were $482,- 
000. These figures, published in the com- 
pany's plan of reorganization early in De- 
cember, did not include returns from Olym- 
pia Theatres, Inc., the Minnesota Amuse- 
ment Co. and Saenger Theatres, Inc., all 
then in receivership. 

At least 200 theatres had been acquired 
in 1929 and 1930 by part-cash payments 
and the remainder in stock with a guaran- 
tee to buy back, a few years later, at 
prices ranging from 20 to 25 per cent 
higher than at the time the deals were 
made. When the company's stock went 
downward, with all others, difficulties arose 
as the repurchases became due. 

A year and one-half ago Paramount had 
interest in 899 houses, virtually every one 
of which was under the operation of a re- 
ceiver or trustee in bankruptcy. Eighty- 
five theatres had been turned back to former 
owners and landlords and 47 more had been 
closed or their leases disaffirmed. 

Today nearly all these have been removed 
from the receivership or bankruptcy status, 
the only ones remaining being those of the 
three aforementioned circuits and the New 
York Paramount and Brooklyn Paramount 
theatres. Saenger Theatres' reorganization 
plan was approved Wednesday by Referee 
John A. Joyce and federal Judge Alfred C. 
Coxe in New York. 

Immediately following Sam Katz's resig- 
nation in the first week of November, 1932, 



A map showing, by states, the 
Paramount theatre holdings in 
39 of the United States, appears 
on the following pages. Also re- 
corded are the total theatres in 
each state and total seating ca- 
pacity of Paramount houses. 



Paramount began decentralizing. E. V. 
Richards repurchased an interest in the 
Saenger theatres. Nathan Goldstein ac- 
quired an interest in and management of the 
former GB circuit in New England. George 
Trendle commenced negotiations for Publix 
properties in Detroit. R. J. O'Donnell as- 
sumed operation of 23 Publix theatres in 
Texas. Houses were returned to E. J. 
Sparks, Wilby-Kincey and Ed Dubinsky. 

In January, 1933, Publix was reported 65 
per cent decentralized. Fifty theatres had 
been returned to M. E. Comerford, in addi- 
tion to the aforementioned deals. By Janu- 
ary 28 it was reported that Publix had com- 
pleted its decentralization program, with 
operators of various units vested with 90 
per cent authority over their theatre charges 
and the remaining 10 per cent, consisting 
largely of budgetary supervision, under home 
office control. 

On January 26, however. Paramount went 
into a voluntary receivership and at the 
same time Publix Enterprises, now defunct, 
filed a voluntary bankruptcy petition, listing 
assets at $24,864,076 and liabilities at $41,- 
214,407. The corporation acknowledged an 
interest in 1,340 theatres, 1,100 in the United 
States and 240 in Canada and abroad. 

Virtually every theatre subsidiary of 
Paramount also went into bankruptcy or re- 
ceivership, and in March, 1933, Paramount 
Publix Corporation entered bankruptcy. 

Lynch Heads Committee 

The trustees, Charles D. Hilles, Eugene 
W. Leake and Charles E. Richardson, main- 
tained a strict silence regarding disposition 
of Publix theatres until May 27, 1933, at 
which time it was announced that S. A. 
Lynch, one time theatre ruler of the South 
as head of Southern Enterprises, Inc., had 
returned to active participation in exhibition 
as chairman of a committee formed to re- 
organize the entire Paramount Publix the- 
atre holdings. 

With its one-time control split a hundred 
ways by receiverships, bankruptcies and re- 
version of many theatres to former owners, 
Paramount announced on May 29 that it 
had no intention of relinquishing its hold 
as an exhibitor on a far-flung national scale. 

Made Operating Partners 

When the company entered voluntary 
bankruptcy in March of 1933, the majority 
of the former and new owners to whom 
Paramount had given operating control be- 
came the operating receivers and trustees 
and it is to these men today that the com- 
pany has turned over the partnership opera- 
tions. Many operate on a 50 per cent profit 



Improved Returns from Proper- 
ties Reflected in Reorganiza- 
tion; Most Houses Now Under 
38 Cooperating Companies 

basis. In all instances, however. Paramount 
maintains control. 

Much of the loss which the film industry 
in its entirety suffered during the general 
business recession was directly traceable 
to topheavy theatre expansion and central- 
ized operation. 

During Paramount's decentralization pro- 
gram, which started late in 1932 with the 
resignation of Sam Katz as vice-president 
of Paramount Publix, comparatively few 
theatres were turned back to landlords or to 
new companies and even fewer leases were 
canceled or disaffirmed. This was borne out 
in the listing of Paramount theatres in the 
July 1, 1933 issue of Motion Picture 
Herald. At its peak the circuit had 1,300 
theatres. 

Theatres Affected in Late 1931 

It was not until late in 1931 that the mo- 
tion picture business began to feel acutely 
the economic retrogression. Paramount felt 
the burden severely, not only from the point 
of numbers of its holdings but chiefly be- 
cause it was committed financially in these 
holdings and still was forced to spend money 
on additional building. 

In the early spring of 1932, Adolph Zukor, 
Paramount president, on cross-questioning 
by Attorney Nathan Burkan on behalf of a 
group of stockholders, disclosed that the first 
quarter of that year showed an operating 
deficit of $1,236,000 after depreciation. A 
bank credit of $13,000,000 had been arranged 
to meet company requirements, amounting 
at that time, it was said, to $10,000,000. 

Later it was learned that the corporation 
and its subsidiaries owned some 1,700 pieces 
of real estate having a value upward of 
$260,000,000. Against these properties were 
outstanding obligations aggregating $70,- 
000,000. 

Some six months thereafter Paramount 
commenced decentralization after the resig- 
nation of Sam Katz. 

Since 1926 the Paramount Publix theatre 
circuit had expanded into almost every cor- 
ner of the United States and Canada. Deals 
had been made with A. H. Blank, in Illinois, 
Iowa and Nebraska ; with W. S. Butterfield, 
who had large holdings in Michigan ; hun- 
dreds of properties were bought from E. J. 
Sparks in Florida and Clinton and Myers 
in Minnesota. Saenger's circuit in the South 
was acquired, as were the Kunsky and Tren- 
dle interests in Michigan ; Maine and New 
Hampshire theatres in New England, the 
Northwest Theatre Circuit, M. A. Shea's 
houses in upper New York and Canada. 
Wilby, Kincey, Lucas and Baum holdings in 
Alabama, Georgia and the Carolinas, and 
Comerford theatres in Pennsylvania. The 
old Gray circuit was acquired in New Eng- 
land, as were Walter Reade's houses in New 
Jersey, along with scores of others. 



Paramount Theatres 




'Nine states not designated by name in the map are states in which Paramount does not 
operate, nor are any Paramount theatres listed in the District of Columbia. The nine states 
are Delaware and Kentucky, east of the Mississippi; Kansas in the middlewest, and, farther 
west, Montana, Wyoming, Nevada, and finally on the Pacific seaboard Washington state, 
Oregon and California, 

Eight theatres, formerly operated by Paramount in California and Oregon, are now the 
property of Fox West Coast Theatres, which has virtually a monopoly of the theatre sit- 
uation on the West Coast. 



In The United States 




12 



MOTION PICTURE HERALD 



January 5, 1935 



PARAMOUNT'S THEATRES 



George Walsh 

(New York) 



Glens Falls, N. Y, 
Middletown, N. Y, 
Newburgh, N. Y... 
Peekskill, N. Y.. 
Poughkeepsie, N. 



Seating 
Capacity 

. Paramount 2,000 

. Paramount 1,482 

Broadway 1,344 

Paramount 1,486 

Y Bardavon 1,200 

State 

Stratford 1.410 

Stapleton, S. I. 
(Par- Land Theatre, Inc.) Paramount 2,300 

Vincent McFaul 

Buffalo. N. Y Bailey 1-/90 

Buffalo 3,489 

Century 3,076 

Court St 1,640 

Elmwood 1,600 

Great Lakes 3,024 

Hippodrome 2,089 

North Park 1,440 

Seneca 1,750 

Kensington 1,365 

Niagara Falls, N.Y Bellevue 1,534 

No. Tonawanda, N.Y.. .. Riviera 1,249 



Myron Bloom 



ONLY NINE STATES 
NOT REPRESENTED 

Operating in 39 states at the 
present time, Paramount maintains 
no theatre interests in Kentucky, 
Wyoming, California, Washington, 
Oregon, Delaware, Kansas, Mon- 
tana, Nevada and the District of 
Columbia. 

On the West Coast the company 
formerly operated eight theatres, in 
San Francisco, San Diego, Los An- 
geles and in the state of Oregon. 
These are now properties of Fox 
West Coast Theatres, giving Fox 
West Coast a virtual monopoly on 
the Pacific seaboard. 



Fulton, N.Y Quirk 

Happy Hour. 



800 



Paramount 3,664 /^^ NotapoloUS 



Rialto 1,960 



Paramount 4.0S4 



Paramount Publlx 
(New York, N. Y.) 

Arthur Mayer 

(New York, N. Y.) 

Si Fabian 

(Brooklyn) 

M. E. Comerford 

(Penna. and N. Y.) 

Bloomsburg, Pa Capitol 911 

Columbia 

CarUsle, Pa Orpheum 433 

Strand J. 000 

Danville, Pa Victoria ■ --^ 

Ritz 500 

Dickson City, Pa Rex 500 

Dunmore, Pa Garden 

Orient 

Duryea, Pa Pastime 620 

Forest City, Pa Freedman 650 

Hazelton. Pa Capitol 2,000 

Feeley 1,058 

Grand 2,891 

Honesdaie, Pa Lyric 500 

Jersey Shore, Pa Victoria 660 

Kingston, Pa Kingston 

Luzerne, Pa Luzerne 

Mauch Chunk. Pa Capitol 

Northumberland. Pa Savoy 

Old Forge, Pa Holland 

Olyphant, Pa Granada 1, 

Parsons, Pa Parsons 

Pittston, Pa American 1, 

Roman 

Plymouth, Pa Shawnee 1 

Pottsville, Pa Capitol 2 

Hippodrome 1 

Sayre, Pa Sayre 

Shenandoah, Pa Strand 

Sunbury. Pa Rialto 

Opera House 

Strand I 

Towanda. Pa Keystone 

WilliamspoTt, Pa Capitol 2 

Keystone 1 

Scranton, Pa Academy 

Bell 535 

Capitol 1.791 

Gem 

Globe 957 

Manhattan 400 

Rialto 535 

Ritz 1,720 

Riviera 1,015 

Roosevelt 951 

State 920 

Strand 1,542 

Temple 

West Side 1,975 

Wilkes-Barre. Pa Alhambra 290 

Capitol 2.009 

Hazel 436 

Irving 1.553 

Orpheum 848 

Penn 1.953 

Sterling 641 

Strand 480 

Rochester. N. Y Temple 1.496 

Capitol 1.810 

Century 2,250 

Regent 1.600 



Oswego, N. Y Tioga . 

Waverly, N. Y Amusy 

Capitol 



.. 1.400 



(Pennsylvania and Maryland) 

Ambridge, Pa Penn 50O 

Butler. Pa Capitol 650 

Cumberland. Md Strand 1.400 

Skouras Theatres 

Philadelphia. Pa.... 



. . . . Frankford 1,600 

Nixon 1.870 

Roosevelt 2,000 

Tower 3,300 

A. and P. Adams 

Newark, N. J Paramount 

Paterson, N. J United States 1.470 

Carl Bamford 

(No. Carolina and Tennessee) 

Loew, Inc. 

Asheville. N.C Imperial 1,160 

Palace 260 

Paramount 1,000 

Plaza 1,320 

Bristol, Tenn Paramount 

Johnson City, Tenn Criterion 400 

Liberty 438 

Majestic 

Memphis, Tenn Palace 2.200 

State 



902 
500 
959 
,437 
742 
,985 
878 
.942 
,603 
.000 
900 
800 
500 
750 
.090 
847 
,421 
.398 



Wilby-Kincey 



(Alabama, So. Carolina 
and Tennessee) 

Anderson. S. C Strand 600 

Columbia, S. C Carolina 1.428 

Imperial 750 

Rex 800 

Ritz 675 

Charlotte, N. C Carolina 1,500 

State 1,400 

Spartanburg, S. C Carolina 1.000 

State 

Strand 600 

Sumter. S. C Rex 4,50 

Greenville. S. C Carolina .500 

Rivoh 500 

.\nniston. Ala Nobel 1,IOO 

Rialto 350 

Ritz 1,000 

Roxy 

Auburn. Ala Tiger 450 

Montgomery, Ala Empire 475 

Grand 

Paramount 1,492 

Strand 380 

Selma, Ala Academy 1.000 

Walton 

Tuscaloosa, Ala Bama 1.000 

Diamond 

Ritz 500 

Troy, Ala Princess 350 

Birmingham. Ala Alabama 3,000 

Pantages 

Ritz 1,200 

Strand 800 

Temple 1,200 

Chattanooga. Tenn Tivoli 1,200 

Rialto 800 

State 900 

Knoxville. Tenn Tennessee 1,984 

Riviera 1,200 

Strand 600 

Nashville, Tenn Paramount 1.863 



M. A. Lightman 

(Jackson, Tenn., and 
Ft. Smith, Ark.) 

Jackson, Tenn Gem 

Hauber 

Paramount 

State 

Ft. Smith, Ark Jou 650 

Mystic 350 

New 1.100 



Perry 



950 
600 
50O 



Hunter 

(Virginia) 

Charlotteville, Va Paramount 1.300 

Lynchburg, Va Academy 1,200 

Isis 750 

Paramount 1,530 

George Zeppos 

Newport News, Va James 900 

Paramount 900 

Wheeling, W. Va Rex 1,000 

Lucas and Jenkins 

(Georgia) 

Macon, Ga Capitol 

Brunswick, Ga Bijou . 

Ritz .. 

Gainesville, Ga Ritz .. 

Way cross, Ga Lyric 886 

Macon, Ga Grand Opera House 

Rialto 850 

Columbus. Ga Grand 800 

Rialto 625 

Royal 2,800 

Springer 

Macon, Ga Ritz 825 

Augusta, Ga Imperial 1,400 

Modjeska 800 

Rialto 550 

Savannah, Ga Auditorium 

Bijou 1,211 

Folly 

Lucas 1,700 

Odeon 70O 

Gainesville, Ga Roval 8-'2 

State 567 

Atlanta, Ga Fox 5,000 

Capitol 2.100 

Paramount 2.700 

Georgia 2,500 

Harry David and Louis L. Dent 

(Utah and Idaho) 

Ogden, Utah Colonial 700 

Provo, Utah Paramount 1,240 

Salt Lake City. I'tah Capitol 2,400 

Paramount 1,500 

Victory 1„100 

Twin Falls, Idaho Idaho 540 

Orpheum 798 

Boise. Idaho Egyptian 

Granada 611 

Pinney 1,000 

Ogden. Utah Orpheum 1,152 

Lyceum 500 

Paramount 1,900 



E. J. Sparks 

(Florida) 

Jacksonville, F!a 



Weber 



Daytona. Fla 

Daytona Beacli, Fla. 



Lakeland. Fla. 



Lake Worth. Fla , 

\V. Palm Beach. Fla., 



St. Petersburg. Fla. 



Tampa, Fla. 



Coral Gables. Fla. 
Little River. Fla.. 



.Arcade 

Capitol 625 

Empress 600 

Florida .3.200 

Imperial 750 

Palace 1,000 

Temple 

Republic 1,059 

Rialto 1,059 

.Empire 1,200 

.Florida 300 

"rystal 436 

Lyric 350 

.Lakeland 

Palace 1,191 

Polk 300 

Strand 

.Oakley 575 

.Arcade 834 

Kettler 700 

Park 500 

'Rialto 800 

Stanley 650 

• Alcazar 715 

Cameo 472 

Capitol 614 

Florida 2,400 

La Plaza 375 

Ninth St 390 

Phiel 500 

Ritz 

.Franklin 853 

Park 1,280 

Seminole 752 

Victory 1,550 

Tampa 2.000 

.Coral Gables 600 

.Rosetta 



{Continued on pajic 16) 



January 5, 1935 



MOTION PICTURE HERALD 



13 



iiiiiiiiiii 



THE CAMERA RE PORTS 



'I 










V 






£ 1 




DISCUSS NEWSREEL. First Di- 
vision executives and sales heads 
at luncheon culminating meet- 
ing in New York on "The March 
of Time," new newsreel pro- 
duced by Time, Inc., and dis- 
tributed by Firs+Division. Among 
those shown in immediate fore- 
ground are Harry Thomas, pres- 
ident; Stuart Webb, chairman 
of the board; and Amos Hyatt, 
vice-president. 




I 




CELEBRATING. Not the Holidays, but their sil- 
ver wedding anniversary. They are E. L. McEvoy, 
Eastern and Canadian sales manager of RKO Ra- 
dio, and Mrs. McEvoy, pictured as they embarked 
from New York for a vacation In Bermuda. 



DIRECTOR. A personality study 
of Max Reinhardt made while 
the noted German director 
worked on Warner's "Midsum- 
mer Night's Dream." 



MIDWINTER IN CALIFORNIA. Photographed 
with seasonal forethought in advance of any 
unusual January blizzards, in the charming front 
yard of Helen Hayes, with the MGM star her- 
self, and her daughter, Mary, graciously on hand. 



14 



MOTION PICTURE HERALD 



January 5, 1935 




WELL MET. (Below) James Blakely, masculine 
lead in Columbia's "Mills of the Gods," arriv- 
ing in New York for a vacation following its 
completion, and being greeted by his mother, 
Mrs. Grace Hyde, and Barbara Hutton Mdivani. 





TWO OR MORE. Since above are Margaret 
Sullavans galore, and at right, yet another Uni- 
versal player, Marlon La Follette. Miss Sullavan: 
starring in "The Good Fairy." Miss La Follette: 
signed for "The Great Ziegfeld." 




HIGH -HO! (Below) Looking skyward near 
St. George, Utah, with our view pleasantly 
intercepted by George O'Brien and Dorothy 
Wilson, who were thereabouts on location for 
"When a Man's a Man," a Fox release. 



ARRANGE DISTRIBUTION. Al Lichtman, vice- 
president and sales executive of United Art- 
ists, and Leon Garganoff (seated), producer of 
"Thunder in the East," as they signed for the 
release of this production by United Artists. 




January 5, 1935 



MOTION PICTURE HERALD 



15 



WARNER WITHDRAWS 301 HOUSES 

FROM ERPrS SERVICING SYSTEM 



CompanyTakes First StepToward 
Establishing Own Sound Serv- 
icing Facilities; Erpi Starting 
General Equipment Service 

On New Year Day, Warner Brothers 
Pictures, Inc., withdrew its 301 motion 
picture theatres which have been serviced 
by Electrical Research Products, Inc., from 
this arrangement, and took first steps in the 
establishment of sound servicing facilities of 
its own. 

This action is in sequel to the legal disso- 
lution last June of the Western Electric- 
Warner "partnership" which some eight 
years ago brought sound to the theatre 
screen. 

Erpi Expands Servicing 

The Erpi servicing structure was further 
changed this week when the management, 
of which John E. Otterson is the head, 
finally decided, after a year's experimenta- 
tion, to expand its present form, which here- 
tofore has been concentrated on the servic- 
ing only of sound reproducers, to embrace 
a general equipment service for the entire 
theatre, supervising, in an advisory capacity, 
the maintenance and operation of power, 
projection, light, heat, sound, building main- 
tenance and other engineering functions of 
the theatre. 

Withdrawal by the Warner Brothers of 
their theatres from Erpi servicing estab- 
lished a precedent in the electric's rigid 
policy of connpulsory servicing of the 
5,500 Western Electric reproducers in- 
stalled to date in theatres in this country. 
The move came with dramatic suddenness, 
wholly unexpected by the industry, and 
was made legally possible through the 
workings of some of the secretly-held 
phases of the agreement by which Warner 
and Erpi effected a settlement last June 
of the seven-year battle over sound royal- 
ties claimed by Warner as its share of 
the profits for participating with Western 
Electric in the commercialization of sound 
through Vitaphone. 

The only terms of the agreement which 
were made public in the summer were those 
mentioned in an official dual statement which 
said : "The settlement clears accounts of the 
parties outstanding at various dates, and, 
in addition, provides for the surrender by 
the Vitaphone Corporation to Electrical 
Research of Vitaphone's right to partici- 
pate in future royalties. In addition to clear- 
ing the accounts. Electrical Research pays 
Warner Brothers $2,500,000 in cash, $1,- 
300,000 in negotiable promisory notes and 
an amount not to exceed $200,000 payable 
on certain contingencies." Warner was 
variously reported as having estimated its 
royalty claims at $50,000,000. 

One of the important parts of the settle- 
ment which had not been revealed by either 
party was a clause in the agreement which 
gave Warners the right to void the compul- 
sory servicing clause of its theatre repro- 



ducer licenses any time between the date 
of the settlement in June and January 1st, 
1935. It was agreed that if Warner did ar- 
rive at such a decision both parties would 
first participate in friendly discussions with 
the point in view of negotiating a new 
blanket servicing contract. These discus- 
sions were held, in utmost secrecy, over a 
period of weeks. 

Electrical Research Products finally sub- 
mitted a new proposal, economically more 
favorable than the existing one, but War- 
ner Brothers rejected it on the ground that 
while it did give certain price concessions 
and was not out of proportion to the ser- 
vice to be performed, the Warner manage- 
ment could save considerable by doing its 
own servicing. 

The executive offices of Electrical Re- 
search in New York unofficially expressed 
the belief Wednesday that there was still a 
possibility of adverting the withdrawal by 
Warner of its theatres from the servicing 
arrangement. The Warner home office, how- 
ever, did not hold the same opinion. 

Continues as Erpi Licensee 

Warner Brothers will remain an Erpi 
licensee, continuing in use the Western 
Electric recording system at its California 
studio at Burbank, and the Western Electric 
reproducers in the 301 theatres of the cir- 
cuit's 400 houses. Installed in the remain- 
ing 99 theatres are reproducers of RCA 
Photophone, Pacent Electric and some 18 
machines manufactured and installed by 
Warner's own United Research Corpora- 
tion, a development which Warner has been 
quietly nurturing for some two or three 
years. 

There is no intention at the moment on 
the part of Warner Brothers to develop its 
United Research sound equipment manufac- 
turing subsidiary to the capacity of turn- 
ing out reproducers on the wholesale to re- 
place the Western Electric reproducers now 
installed. This, they held, would be eco- 
nomically unsound. 

The Warner move is not by any means a 
victory for that minority exhibitor group 
which has expressed itself variously in vig- 
orous tones against the policy of compulsory 
servicing, and which apparently exerted 
some influence in causing RCA Photophone 
to abandon the policy in favor of servicing 
by voluntary decision of the theatre. 

Because the 400 Warner theatres are not 
too widely separated, the time element of 
emergency servicing will not interfere with 
proper supervision and maintenance of the 
reproducers. Some 70 per cent of the com- 
pany's exhibition properties are concentrated 
in the comparatively geographically-limited 
area embracing New York, Pennsylvania, 
Ohio and New Jersey. 

Electrical Research charges theatres for 
servicing from $15 to $40 a week, depend- 
ing on the size of the theatre, the volume of 
the equipment and the number of hours per 
week during which the house operates. 
Striking an average of $26 per theatre 
weekly, Warner's service bill from Erpi 
would approximate $400,000 yearly. 

The new Erpi servicing structure will 



Film Company's Action Is Exer- 
cise of Settlement Clause Per- 
mitting Voidance of Compul- 
sory Servicing of Its Theatres 

comprise three forms: (1) Ordinary servic- 
ing of the equipment, parts extra per piece ; 
(2) Repair and replacement, through which 
Erpi agrees to service the reproducer and 
supply parts, at a cost slightly higher than 
ordinary servicing; (3) General supervision 
over all engineering facilities and factors, 
including, as previously mentioned, power, 
sound, projection, light, heat and building 
maintenance, for which an additional in- 
crease in the ordinary servicing fee will be 
made. Some 3,000 theatres are now serviced 
on "Repair and Replacement" contracts. 

The new form of complete theatre en- 
gineering service will function out of Erpi 
headquarters in New York and in Chicago 
and Los Angeles, in charge of H. M. 
Wilcox. 

Unique Censor Bill 
Up in N. Y. State 

Senator John T. McCall (Dem., New 
York City) has introduced in the state rights 
ture a bill which would establish a unique 
form of censorship. • 

"At present," Senator McCall explained, 
"all that the motion picture censorship law 
attempts to do is to censor a picture before 
it is distributed. The exhibitor, when he 
purchases a picture, has little knowledge of 
its character outside of the title. The bill I 
have introduced provides that the director of 
the censorship board shall adopt rules and 
regulations to maintain a standard of moral- 
ity and decency in the production of motion 
pictures, to cooperate with civic and relig- 
ious organizations in the prohibiting of the 
exhibition of pictures that offend morality 
and decency; to prescribe forms of contract 
between distributors and exhibitors ; to ap- 
prove a synopsis of the story in each film, 
which synopsis is to be furnished by the 
distributor to the exhibitor to classify mo- 
tion pictures into three groups: (A) suitable 
for adult showing, (B) suitable for the en- 
tire family, and (C) suitable for juvenile 
audiences." 

Furthermore, Senator McCall explained, 
the rules would provide that all advertising 
matter shall contain a statement that the 
film proposed for exhibition has been ap- 
proved by the censorship board as suitable 
for adult, family, or juvenile exhibition. The 
classification of pictures would not legally 
prohibit children from seeing an adult pic- 
ture, but is intended as a guide to the public. 

All distributors and exhibitors would be 
licensed, distributors paying a fee of $50 a 
year and exhibitors $10. The distributors 
would be required to file a $5,000 bond, ex- 
hibitors $1,000. 



16 



MOTION PICTURE HERALD 



January 5, 1935 



129 PARAMOUNT HOUSES IN TEXAS 



E. J. Sparks 



Miami. Fla. 



Miami Beach. Fla 
Palm Beach, Fla. 



Arcadia, Fla 

Deland, Fla 

Orlando, Fla — 
Clearwater, Fla 



Deland, Fla 

Sarasota, Fla 

Fort Myers, Fla . . 

Winter Park, Fla. 
St. Augustine, Fla 



Bradenton, Fla 
Palmetto, Fla.. 
Orlando, Fla. . . 



Plant City, Fla 
Orlando, Fla.. 
Sarasota. Fla... 
Gainesville, Fla 



Ocala, Fla. 



Palatka, Fla. 
Sanford, Fla. 



Ft. Lauderale. Fla 
Bartow, Fla 



(Continued from paoc 12) 

Olympia 2,500 

Paramount 1.509 

Rex 1,000 

Flagler 

Roxy 725 

..Community 700 

..Beaux Arts 428 

Paramount 1,000 

..Star 584 

. .Athens 550 

..Beacham 1.068 

..Belleview 

Capitol 800 

Ritz 500 

. .Dreka 700 

..Edwards 1.507 

. .Arcade 670 

'Ritz 350 

..Baby Grand 500 

. .Jefferson 799 

Orpheum 500 

..Palace 1.027 

..New 300 

. .Isis 

Rialto 450 

..Capitol 785 

..Ritz 802 

. .Sarasota 500 

..Florida 800 

Lyric 450 

..Dixie 500 

Ritz 

..Howell 631 

..Milane 750 

Princess 762 

, Queen 3.50 

Sunset 757 

..Bartow 



Ed Rowley 

(Little Rock, Ark. 

Little Rock, Ark... 



..Arkansas 1.200 

Capitol 1.200 

Pulaski 1.000 

Royal 900 

Joe Cooper and Warner Bros. 

(Oklahoma City) 

Oklahoma City, Okla F.mpress 985 

Folly 800 

Liberty 1.300 

- Midwest 1.600 

Palac;e 

Warner 1.950 

Capitol 1.200 

Circle 964 

Criterion 1.619 

Ritz 800 

Victoria 830 

Joe Cooper 
(Nebraska and Colorado) 

Lincoln, Neb Colonial 700 

'Liberty 1.000 

Lincoln 1.500 

■Orpheum 1.500 

Stuart 2.000 

'Sun -50O 

Colorado Springs, Col America 1,000 

Rialto 964 

'Tompkins 850 

Grand Junction, Col Mission 

Avalon 1.450 

Greeley, Col Sterling 976 

Pueblo, Col Rialto 80O 

Uptown 900 

Hoblitzelle and O'Donnell 

(Texas) 

Dallas, Texas 



Ft. Worth, Texas. 



Houston, Texas 

San Antonio, Texas. 



Austin, Texas. 



Galveston, Texas. 
Abilene, Texas 



..Capitol 1.0.34 

Majestic 2,774 

Melba 1.806 

Old Mill 1.357 

Palace 2,500 

..Hollywood 1.700 

Majestic 1.450 

^'alace 1.540 

•Worth 2,365 

..Kirby 1.466 

Majestic 2,140 

'Metropolitan 2,510 

..Aztec 2,455 

Empire 1,200 

^Majestic 4,000 

State 1.936 

Texas 2.736 

..Hancock 1,092 

■Paramount 1.421 

Queen 825 

. .Queen 828 

Tremont 550 

..Majestic 

Palace 373 

Paramount 1.407 

Queen 585 



Paramoun+'s 970 theatres have a 
total seating capacity of 1,131,561, 
or an average of slightly in excess 
of 1,000 seats per individual theatre. 



Araarillo, Texas Fair 1.405 

Mission 917 

Paramount 1,400 

Rialto 692 

Breckenridge, Texas National 500 

Palace 536 

Brownwood. Texas Gem 362 

Lyric 825 

Corsicano. Texas Grand 400 

Ideal 900 

Palace 850 

Dallas, Texas Arcadia 1,042 

Denison, Texas Rialto 766 

Star 599 

Denton, Texas Dreamland 350 

Palace 450 

Eastland. Texas Connellee 1,200 

Lyric 400 

EI Paso. Texas EUanay 885 

Palace 831 

Plaza 2,274 

Texas Grand 1,000 

Wigwam 700 

McAllen, Texas Palace 850 

Queen 530 

Mexia, Texas ISTational 450 

Palace 360 

Paris, Texas Grand 850 

La Mar 500 

Plaza 700 

Ranger, Texas Arcadia 860 

Columbia 286 

Temple, Texas Arcadia 936 

Bell 300 

Gem 600 

Tyler, Texas Arcadia 544 

Liberty 450 

Majestic 400 

Queen 372 

Vernon. Texas Pictorium 450 

Vernon 864 

Waco, Texas Orpheum 911 

Rivoli 491 

Strand 522 

Waco 1.331 

Weslaco. Texas Ritz 600 

Mercedes, Te.xas Capitol 501 

Wichita Falls. Texas Gem 601 

Majestic 1,186 

Palace 1.100 

State 816 

Strand 900 

Harlingen, Texas Arcadia 

Rialto 700 

San Benito, Texas Palace 592 

Rivoli 985 

Brownsville. Texas Capitol 972 

Queen 600 

J. C. Clemmons and Sol Gordon 

(Texas and New Mexico) 

Albuquerque, N. Mex Mission 378 

Chief 

Sunshine 1,200 

Beaumont. Texas Jefferson 1,903 

Liberty 958 

Peoples 798 

Tivoli 550 

Orange, Texas Strand 750 

Port Arthur, Texas Majestic 450 

New 

Pearce 500 

Peoples l.lOO 

Strand 1,200 

Bay town, Texas Arcadia 500 

Conroe, Texas Gem 250 

Liberty 400 

Gladewater. Texas Gregg 500 

Goose Creek. Texas Texan 600 

Henderson, Texas Palace 529 

Strand 500 

Jacksonville, Texas Claire 

Dorbandt 500 

Palace 775 

Kilgore, Texas Crim 336 

Ritz 450 

Strand 600 

Longview. Texas Rembert 795 

Strand 400 

Lufkin. Texas Pines 751 

Marshall, Texas Palace 420 

Paramount 1,235 

Nacogdoches, Texas Austin 602 

Palace 

Rita 275 

Pelly, Texas Nu-Gulf 485 

Longview, Texas Aladdin 250 

Rita 



Rusk, Texas Astor .. 

Texas . . 

Goose Creek, Texas DeLuxe 

Lufkin, Texas.. Ritz ... 

Greenville, Texas Rita ... 

Texan . . 

Will Horwitz 

(Houston, Texas) 
Houston, Texas 



300 
575 
360 



300 



Moline, 111 

Rock Island, 111 

Ottumwa. la. 



Des Moines. la. 



..Ritz 980 

Iris 1,114 

Texan 1,400 

Operated by New York (Tracy Barhann) 

(Ohio and Indiana) 

Marion. O Palace 1,540 

Marion 685 

Hamilton, O Palace 500 

Paramount 1,800 

Rialto 500 

Middletown, O Paramount 1,900 

Strand 1,800 

Marion. Ind Paramount 1,202 

Hammond, Ind Paramount 1,091 

A. H. Blank 

(Iowa and Nebraska) 

Hastings, Neb Strand 600 

Omaha, Neb Paramount 3,000 

Cedar Rapids. la Paramount 2,500 

State 1,000 

Davenport. la Capitol 2,500 

Garden 800 

..LeClaire 1,000 

..Ft. Armstrong 1,623 

Spencer 1,000 

..Grand 750 

Sioux City, la Capitol 1,300 

Princess 1,200 

Waterloo. la Paramount 2,000 

Strand 1,063 

Waterloo 500 

..Des Moines 1,679 

Garden 900 

Palace 

Paramount 1,708 

Strand 1.068 

Newton. la Capitol 585 

Rialto 

Davenport. la Columbia 1,800 

Hastings. Neb Rivoli 1,000 

Grand Island. Neb Capitol 1,100 

Majestic 1,000 

Fairbury. Neb. Bonham 900 

Majestic 

Omaha. Neb Orpheum 2,975 

World 2,500 

Mullins and Pinanski 

(Connecticut, Massachusetts, Rhode Island, Ver- 
mont, New Hampshire, Maine, and New York) 
Olympia Theatres, Inc. and 
subsidiaries in receivership 

New Haven, Conn Paramount 2,373 

Allston, Mass Allston .. 1,138 

Capitol 1,749 

Boston, Mass Fenway 1,361 

Paramount 1,797 

Scollay Sq 2,542 

Metropolitan 4,330 

Cambridge, Mass Central Sq 2,121 

Chelsea, Mass Broadway 1,200 

Olympia 1,531 

Dorchester, Mass Fields Corner 1,598 

Strand 1,819 

Codman Sq 1,200 

Gloucester. Mass North Shore 1,138 

Holyoke, Mass Strand 1,175 

Lcwell, Mass Merrimac Sq 1,635 

Strand 1,568 

Lynn, Mass. Olympia 2,762 

"Paramount 2,329 



Needham, Mass 

New Bedford, Mass. 

North Adams, Mass. 



Paramount 1,116 

Capitol 1,400 

Olympia 2,472 

Bijou 

Paramount 1,250 

North Cambridge. Mass. . Harvard l,20o 

Pittsfield, Mass Capitol 1,500 

Strand 1,500 

Somerville, Mass Strand 90O 

Springfield, Mass Paramount 1,200 

Worcester, Mass Capitol 1,884 

Chicopee. Mass Rivoli 1,500 

Greenfield, Mass Garden 1,885 

Holyoke, Mass Victory 2,067 

Northampton, Mass Calvm 1,710 

Plaza 873 

Pittsfield, Mass Colonial 

Palace 1,500 

Springfield, Mass Broadway 2,200 

Westfield, Mass Strand 

Brockton, Mass Brockton 1,866 

City 1,000 

Rialto 1,128 

Strand 1,460 

Newton, Ilass Paramoimt 1,268 

(Continued on followinri page) 



January 5, 1935 



MOTION PICTURE HERALD 



17 



LARGEST HOLDINGS IN NEW ENGLAND 



Salem, Mass Empire 1,200 

Federal 1,800 

Paramount 1,600 

Salem 1,000 

Haverhill, Mass Colonial 1,400 

Paramount 1,731 

Also Mullins and Pinanski, 
but not in receivership 

Newport, R. I Paramount 1,500 

Colonial 1,200 

Strand 800 

Pawtucket. R. I Strand 1,900 

Woonsocket, R. I Stadium 1,273 

Dover, N. H Lyric 

Strand 991 

Barre, Vt Magnet 860 

Paramount 1.161 

Rutland, Vt Grand 726 

Paramount 985 

Strand 9Sl 

Hartford, Conn Allyn 1,997 

Norwalk, Conn Recent 1,092 

So. Norwalk, Conn Empress 1,576 

Bathe, Me Columbia 500 

Opera House 780 

Bangor, Me Biiou 1,056 

Opera House 900 

, , Park 700 

Biddeford, Me Central 1.137 

Ft. Fairfield, Me Par^aniount" ! '''986 

„ Park 400 

Houlton Me Temple 1,200 

Rockland, Me Empire 600 

Park 830 

T) ., J Strand 600 

Portland, Me • state 2.055 

4. -11 Maine 900 

Waterville, Me City 700 

>.v. , Haines 1,000 

^"tbrook. Me Star 800 

M !-T' Washington Sq 1,959 

Natick, Mass Colonial 1,502 

Roxbury Mass Criterion 740 

Boston, Mass Modern 696 

T, , Beacon 787 

Roxbury, Mass Shawmut 2,095 

Rivoli 1,532 

AT„ , ,^ Dudley 1,950 

AT ,u Community 950 

Marlboro 1.037 

Brighton, Mass Egyptian 2,054 

Dorchester, Mass Liberty 930 

Franklin Park 1,100 

Morton St 1,960 

Mattapan. Mass Oriental 2,167 

Roxbury, Mass Warren St 1.320 

Jamaica Plain, Mass Jamaica 1,958 

New London, Conn Capitol 1,756 

Crown 1.094 

Norfolk Downs, Mass Regent 800 

Roslindale, Mass Belleview 800 

Rialto 1.328 

Wollaston, Mass WoUaston 1.3 iO 

Waltham, Mass Central 800 

Embassy 1.200 

Waldorf 1,20(1 

Yonkers, N. Y (RKO) Proctor 2,030 

(RKO) Strand 1,344 

John Ford 

(Maine, New Hampshire, 
Vermont and Mass.) 

Auburn, Me Auburn 1,150 

Lewiston, Me Empire 1,320 

Music Hall 1,000 

Priscilla 700 

Strand 1,800 

Brunswick, Me Cumberland 656 

Pastime 700 

Gardiner, Me. Coliseum 700 

Opera House 502 

Augusta, Me Capitol 1,160 

Colonial 1,240 

Hallowell, Me Acme 400 

Livermore Falls, Me Dreamland 478 

Norway, Me Rex 427 

South Paris, Me Strand 315 

Wilton, Me Bijou 316 

Rumford, Me Acadia 

Strand 

Portsmouth, N. H Colonial 1,256 

Olympia 1,000 

Portsmouth 1,160 

Berlin, N. H Albert 1.000 

Princess 700 

Concord, N. H Capitol 1.423 

Star 1.073 

Montpelier, Vt Playhouse 1,033 

Burlington. Vt Flynn 1.460 

Majestic 1,000 

Fitchburg, Mass Fitchburg 1,700 

E. V. Richards 

(Louisiana, Florida, Mississippi, 
Alabama and Texas) 

Shrevcport, La Strand 1,600 

Baton Rouge, La I.,ouisiana 600 

Paramount 1,450 



'LIBERTY' NAMES 
TOMORROW'S STARS 

The era of sophistication in Holly- 
uvod is a thing of the past and 
it's back to down-to-earth pictures, 
according to the current issue 
of Liberty Magazine, in an article 
presenting "The Stars of Tomorrow," 
a running commentary on the pros- 
pects of ten of Hollywood's young 
actresses, who, according to the pub- 
lication and the author of the article, 
Clara Beranger, will supplant the film 
great of today. 

"Hollywood, which serves as a 
barometer for public taste in stars, 
has sensed the new trend," says the 
writer. "Hollywood was quick to 
realize that the pendulum had swung 
away from artificiality and sophisti- 
cation toward honesty and sincerity, 
away from sex appeal and glamour 
toward sweetness and natural charm." 

The ten actresses listed are Mary 
Carlisle, Katherine DeMille, Elizabeth 
Allan, Jean Parker, Ruby Keeler, 
Helen Mack, Drue Leyton, Betty 
Fiirness, Jean Miiir and Rochelle 
Hudson. 



Jackson, Miss Century 900 

Istrione 603 

Majestic 980 

New Orleans, La Loew's State 3,285 

Ciarksdale, Miss Paramount 900 

Hattiesburg, Miss Saenger 800 

Mobile, Ala Saenger 2,684 

New Orleans, La Saenger 3,400 

Mobile, Ala Crown 500 

Empire 500 

Greenwood, Miss Lyric 500 

Alexandria, La Paramount 800 

Saenger 500 

Monroe, La Capitol TOO 

Paramount i.MS 

New Orleans, La Globe 600 

Tudor 850 

Shreveport, La Saenger 700 

Majestic 1,1W 

BUoxi, Miss Gaiety 750 

Saenger l,jou 

Greenville. Miss Grand • • • 

Greenwood, Miss Paramount 882 

Gulfport, Miss Anderson 600 

Paramount 'W 

Hattiesburg, Miss Lomo 600 

Strand 700 

Meridian, Miss Strand , 

Natchez, Miss Baker Grand I,1U0 

Vicksburg, Miss Alamo 400 

Saenger 650 

Pensacola, Fla Isis 500 

Saenger 700 

Greenville. Miss Paramount 9C» 

Texarkana, Tex Paramount 1-901 

Strand 700 



H. F. Kincey 

(North Carolina) 

Burlington. N. C. 



Chapel Hill. N. C. 

Concord, N. C 

Durham, N. C 



..Carolina 400 

Paramount 800 

..Carolina 850 

Pickwick 

. . Paramount 450 

..Carolina 1.800 

Paramount 400 

Rialto 750 

Fayetteville, N. C Broadway 475 

Carolina 750 

Princess 

Goldsboro, N. C Carolina 500 

Paramount 900 

Greensboro, N. C Carolina 2,400 

Imperial 700 

„ . , National 1.800 

Greenville, N. C State 300 



Hendersonville, N. 
High Point, N. C, 



Raleigh, N. C. 



Rocky Mount, N. 
Salisbury, N. C.. 



Wilson, N. C 

Winston-Salem, N 
Danville, Va 



Lenoir, N. C 

Winston-Salem, N. 

Harry Nace 

(Arizona) 

Casa Grande, Ariz. 
Phoenix, Ariz 



C... Carolina l.OOO 

Broadhurst 800 

Orpheum 4C0 

Paramount 1.200 

Rialto 350 

Capitol .500 

Palace 900 

State 1.200 

C Carolina 800 

Lyric 750 

Capitol 800 

Strand 1,000 

Victory 700 

Carolina 600 

Wilson 800 

Carolina 2,500 

State 1,500 

Broadway 626 

Capitol 800 

Rialto 903 

Imperial 300 

State 400 

C Colonial 800 



C. 



Tucson, Ariz. 



. Paramount 750 

.Orpheum 1,690 

Ramona 960 

Rialto 993 

Strand 900 

.Opera House 800 

Rialto 958 



John Fried! and William Hamm 
(receiver) 

(Minnesota, North and South Dakota, 
and Wisconsin) 



Aberdeen, S. D.- 
Austin, Minn. ., 
Duluth, Minn. ., 



Eau Claire. Wis. 



Grand Forks. N. D. 
Hibbing. Minn 



Huron, S. D 

Minneapolis, Minn. 



Minot, N. D. 



Mitchell, S. D..., 
St. Cloud, Minn. 



Sioux Falls, S. D. 
St. Paul, Minn... 



Virginia, Minn. 



Watertown, S. D. 



Fargo, N. D., 



Mankato, Mmn. 



Minneapolis, Minn. 
Moorhead, Minn... 

Duluth, Minn 

Madison, S. D 



. Capitol 822 

Lyric 350 

Orpheum 650 

. Paramount 910 

State 480 

.Aster 395 

Garrick 993 

Lyceum 1,031 

Lyric 

Orpheum 1,000 

.Grand 

State 1,269 

Wisconsin 1,000 

.Dakota 815 

Paramount 870 

. Garden 422 

Homer 

State 86S 

■ Biiou 460 

State 400 

Huron 450 

Arion 942 

Aster 830 

Century 1,500 

Granada 732 

Grand 1,155 

Loring 1,160 

Lyric 1,126 

Minnesota 4,024 

Nokomis 553 

Rialto 779 

State 2,290 

Unique 800 

Uptown 1,160 

, Orpheum 500 

State 1,045 

Strand 480 

• Lyric 350 

Paramount 1,000 

.Grand 769 

Miner 

Paramount 1,570 

Egyptian 800 

Orpheum 350 

State 1,300 

.Cameo 516 

Capitol 723 

Paramount 2,700 

Park 854 

Riviera 1,300 

St. Clair 838 

Tower 1,070 

Uptown 1,226 

■ Garrick 749 

Rex 

Royal 

State 562 

• Colonial 700 

Lyric 300 

Metropolitan 500 

■ Fargo 1,124 

Orpheum 80O 

State 1,190 

• Grand 1,028 

State 700 

■ American 598 

■ Moorhead 789 

■ Strand 507 

.Lyric 426 

State 450 



iCoiUinucd on folloimng page) 



118 



MOTION PICTURE HERALD 



January 5, 1935 



MIDDLEWEST THEATRES 



(^Continued from preceding page) 

Superior, Wis Palace 6S0 

Peoples 400 

Savoy 650 

Rochester, Minn.... Chateau 1,507 

Empress 819 

Lawler 735 

Metropolitan 

Winona, Minn State 1,186 

Winona 922 



South Bend, Ind. 



Balaban and Kafz 

(Illinois, Indiana and 
Alton. HI 



Aurora, III 

Bloomington, III. 



Blue Island. Ill 

Chicago Heights, HI. 



Danville, III.. 
Decatur, 111., 



East St. Louis, 111. 
Edwards ville. 111... 
Elgin, HI 



Galesburg, III. 
Harvey, III.... 
Joliet, III 



'Kankakee, III. 



Kewanee, HI., 
LaSalle. HI.... 



Peoria, 111 

Springfield, HI. 
Streator, HI 



Waukegan, III. 



Wood River. 
Peoria, HI.... 



East St. Louis, HI. 
Quincy, 111 



Rockford. HI. 
Chicago, HI.. 



Chicago, 111. 



Kansas City, M*. 



Missouri) 

..Grand 800 

Princess 600 

..Paramount 2,016 

Tivoli 1,600 

..Castle 889 

mini 1,156 

Irvin 1,026 

Majestic 1,150 

..Grand 700 

Lyric 928 

..Illinois 800 

Lincoln-Dixie 1,500 

Washington 758 

..Fisher 1,071 

Lincoln ^ 500 

Palace 1,092 

..Bijou 1,040 

Empress 947 

Lincoln Sq 1,377 

..Orpheum 1,400 

..Wildey 800 

..Crocker 1,560 

Grove 

Rialto 1,345 

..Orpheum 1,091 

..Harvey 911 

..Crystal 600 

Orpheum 1,000 

Princess 900 

Rialto 2,500 

..Luna 880 

Majestic 928 

Paramount 1,287 

..Peerless 890 

..La Salle 800 

Majestic 942 

..Palace 1,820 

• •Orpheum 2,766 

• •Majestic 1.000 

Plumb 986 

• •Academy 1,037 

Genessee 1,871 

Majestic 1,000 

Rialto 1.622 

■ Wood River 1,072 

..Apollo 800 

Madison 1,746 

Majestic 1,291 

Orpheum 

Rialto 1.674 

• •Majestic 1.769 

.•Belasco 476 

Empire 

Orpheum 1,500 

Washington 2,100 

• ■Coronado 2,582 

Orpheum 965 

Palace 1,372 

..Belpark 3,257 

Central Park 1,780 

Chicago 3,861 

Gateway 2,093 

Granada 3,447 

Marbro 3,978 

Maryland 1.540 

Norshore 3,017 

Nortown 2,10S 

Pantheon 2,035 

Paradise 3,612 

Riviera 1,943 

Roosevelt 1.535 

Southtown 3,200 

Terminal 2,456 

Tivoli 3,520 

Uptown 4,320 

Varsity 

Senate 3,097 

Tower 3,015 

Garrick 1,293 

Oriental 3,217 

United Artists 1,696 

Berwyn 

Century 3,056 

Covent 1.972 

Harding 2,962 

La Grange 

Regal 2,866 

State • 1.895 

Belmont 3,257 

• •Riltmore 1.677 

Congress 2,890 

Crystal 299 

Manor 1,827 

Iris 900 

Apollo 669 

Tiffin 2,000 

..Newman 1,800 



. Palace 2,625 

Coltar 2,1C0 

State 1.900 



George W. Trendle 

(Detroit) 

Detroit, Mich 



1,824 



.Annex 

Birmingham 

Fisher 2,975 

Madison 

Michigan 4,038 

Ramona 2,000 

Riviera 2,800 

State 3,000 

United Artists 2,070 

Broadway Capitol 



W. S. Butterfield 

(Michigan) 

Ann Arbor, Mich 



Kalamazoo, Mich. 



. Majestic 1 

Michigan 1 

Wuerth 1 

Battle Creek, Mich Bijou 1 

Post 

Regent 

Strand 

Bay City, Mich Bay .. 

Regent 
State , 

Flint, Mich Capitol 

Garden 
Palace 
Regent 

Hillsdale, Mich Dawn 

Ionia, Mich Ionia 1 

Orpheum 

Jackson, Mich Capitol 1 

Majestic 1 

Michigan 2, 

Regent 1 

Rex . 

. Capitol 1 

Fuller 1 

State 2, 

Lansmg, Mich Capitol 

Gladmer 1 

Lansing 

Strand 1 

East Lansing, Mich State 

Niles, Mich Ready 1 

Owosso, Mich Capitol 1 

. Strand 

Pontiac, Mich Eagle , 

Pontiac. Mich Oakland 1 

Orpheum 1 

Rialto 

State 1 

Strand 1 

Port Huron, Mich Desmond 1 

Family 

Majestic 1, 

Saginaw, Mich Auditorium 

Franklin 1, 

Mecca 

Regent 

Strand 

Temple 2, 

Wolverine 

Ypsilanti, Mich Martha Washington 

Wuerth 1 



.463 

500 
027 
053 
902 
965 
584 
776 
300 
900 
,200 
,000 
430 
,600 
728 
,026 
400 
,654 
,703 
,000 
,000 
730 
,090 
,007 
,000 
750 
,500 
750 
.825 
8,!9 

000 
,200 
603 



,500 
,200 
920 
,300 
,175 
,320 
568 
,375 



Grand Haven, Mich Grand 1 

Robinhood 

Muskegon. Mich... 



,425 
798 
600 
829 
,196 
800 
800 
399 
,900 



Grand-Rapids, Mich 



. Michigan 1 

Regent 1 

Majestic 

State 1 

.Tsis 1 

Keith's Empress 1 

Kent 1 

Majestic 1 

Regent 1 

Monroe, Mich Dixie 

Family 1 

Holland, Mich Colonial 

Holland 

Strand 

South Haven, Mich Centre 

Alpena, Mich Lyric 

Maltz 1 

Benton Harbor, Mich Bijou 

Liberty 1 

Big Rapids, Mich Colonial 

Cadillac. Mich Lyric 

Manistee, Mich Lyric 

Ramsdell 

St. Joseph. Mich Caldwell 

Three Rivers, Mich Riviera 

Traverse City, Mich Lyric 1 

Opera House , 

Adrian, Mich Croswell 1 

Family 

Ludington, Mich Lyric 



,874 
,100 
750 

,000 
,177 
,800 
,000 
,250 
,830 
480 
,050 
732 
706 
400 
438 
264 
,200 
799 
,398 
670 
817 
635 
250 
823 
702 
,033 



,074 
423 
895 



Vincent Lynch Dies 

Vincent Lynch, well known exhibitor in 
Chicago, died last week after a long illness. 



U.S. To Rule on 
Czecho ' 'Ecstasy 

The United States Government this week, 
through the Treasury Department, entered 
the motion picture business in a role some- 
what similar to that of the Production Code 
Administration in Hollywood. The occasion 
was the previewing of the much-discussed 
Czechoslovakian prize-winning film, 
"Ecstasy," which created a furore in Europe 
last summer and which Eureka Productions 
is seeking to import to this country. 

Dubbed "the most audacious picture of 
modern times," apparently because there is 
a maximum of nudity involved, "Ecstasy" 
nearly caused a split between the Pope and 
Mussolini last year, when Italy's dictator 
planned to award the film a medal as the 
year's best film after the Pope had con- 
demned it. Eventually, II Duce's award 
went to Gaumont British's "Man of Aran." 

In addition, the husband of the film's hero- 
ine — known in private life as Hedy Keisler 
— is an Austrian munitions magnate and is 
reported to have been spending huge sums 
to have the film suppressed all over Europe. 

The film was privately shown in a New 
York theatre last week before an audience 
including Ely Frank, counsel for the Cus- 
toms Division; Herbert Oliphant, U. S. 
Treasury counsel, and Hunting Carns, 
morals advisor to the Treasury. 

If the film is banned it would be excluded 
under the indecency provision of the Tariff 
Act. 



Reorganizing Plan 
of Pathe Detailed 

Pathe Exchange, Inc., this week formally 
issued its plan of reorganization, which is 
to be submitted to an extraordinary meet- 
ing of the company's stockholders on March 
4 at the Pathe home offices. 

According to the plan, the new corpora- 
tion will be authorized to issue collateral 
secured notes limited to the aggregate prin- 
cipal amount of $4,000,000 at any time out- 
standing. These will bear interest at such 
rates and will be convertible into common 
stock of the new company under such terms 
and having such other provisions as the 
board of directors of the new company shall 
determine. 

The notes may be issued from time to 
time by the board to retire all or any part 
of the $2,027,500 principal amount of the 
outstanding 7 per cent sinking fund deben- 
tures maturing May 1, 1937. 

Under the plan, the $7 convertible pre- 
ferred stock of the new company without 
par value shall be entitled to dividends 
cumulative from the date as of which the 
shares are issued and will be convertible 
into common stock of the new company at 
the option of the holder at any time at the 
rate of five shares of common stock of the 
new company for each share of $7 convert- 
ible preferred stock. 

In addition to the shares of common 
stock of the new company to be presently 
outstanding, as stated, 17,600 shares will be 
reserved for issue at a price of $6 per share 
and 2,490 shares will be reserved for issue 
at a price of $40 per share. 



HENT 10 START THE NEW YEAR Wim 




qy.- ©I, 









//#& 






Mo 



They took their love where they found it 

and dared death with a kffes. The Bengal Lancers . . . devi 
dogs of daring . . . sons of Britain's finest . . . they come from 
the four ends of the earth ... to live and die . . . love and 
hate in the tropic midst of Mysterious India . . . land of 
romance and rebellion . . . riot and revolt! 




Revealing that mystic world of exotic rites 

and barbaric beauty... which is India! Military pageantry... 
charging Lancers on parade . . . lavish scenes of princely 
splendor in' palaces of Indian potentates, sloe-eyed nautch 
dancers in shrouded, scented seraglios! Here is all the 
witchery of Asiatic enchantment and aJlure! f>>W^r 




s o 



>A'f 



THE LIVES OF A BENGAL L 



Into the jaws of death . . . into the mouth of hell 

rode the Bengal Lancers ... a handful of reckless, coura- 
geous men . . . facing rebel hordes on the world's wildest 
frontier . . . fighting" always . . . surrendering never . . . they 
blazoned their glorious deeds on a mighty background of 
Empire! The heart-filling story of three gallant comrades-in- 
arms . . . and the regiment they led to glory! 




F IT'S A PARAMOUNT PICTURE IT'S THE BEST SHOWN IN TOWN 



January 5, 1935 



MOTION PICTURE HERALD 



25 



ASIDES & INTEI^LLDES 



By JAMES CUNNINGHAM 



Publication by Covici, Friede of Gene 
Fowler's "Mighty Barnum" motion picture 
script for public digestion in book form caused 
A. J. Liebling to reminisce a bit about the days 
when the novel and screen writer Fowler ran 
the New York Morning Telegraph, Broadway 
racing sheet, for six months, and caused the 
general level of newspaper wages in New York 
to be raised about 150 per cent — much to the 
consternation of the town's publishers. 

The Daily Telegraph was in need of a hypo- 
dermic and, unknown to his boss, Mr. Fowler 
went out and hired every reporter he consid- 
ered competent, at a salary $200 a week more 
than the reporter was receiving at the time. He 
lined up a staff including Ring Lardner (at 
$50,000 a year for four stories a week), Ben 
Hecht, Charles MacArthur (listed as a 'cub' 
reporter), Martha Ostenso, Lois Long, Nellie 
Revell, S. Jay Kaufman and Walter Winchell 
(incognito to avoid contractual complications). 
These he topped off with David Belasco, Maria 
Jeritza and a couple of dozen others. 

One day Mr. Fowler assigned his whole staff 
to a very _ small-time prize fight, each star to 
cover a single round. Lardner was to write 
the sixth, Mme. Jeritza the seventh, Belasco 
the eighth — but, "one of the bums went into 
the tank on the fifth, so Lardner insisted on 
writing the sixth round anyway, because he 
said the evening was killed." Westbrook Peg- 
ler wrote round one. 

_ At about the same time Joe Moore, pub- 
lisher of the Telegraph, noticed he had a pay- 
roll as large as a federal budget— and Gene 
Fowler's newspaper publishing career ended on 
the spot. 

V 

Add to the collection of odd pairings of 
film titles quoted on theatre marquees, the 
following Kansas City Church billing: 

SERMON SUBJECT: 
"Do You Know What Hell Is?" 
Come and Hear Our New Organist 

And in the same Missouri city a popular 
night club advertised in this manner: 

TONIGHT! 
Joe Frisco 
Last Appearance 
By Popular Request 

V 

Antoinette Cellier, actress daughter of Frank 
Cellier, went to Hollywood some time ago un- 
der contract to Metro-Goldwyn-Mayer. Young 
Antoinette had had considerable stage and film 
experience in London. However, after sitting 
around in Hollywood for three months, doing 
nothing, at a fat salary, she began to wonder 
whether she would ever act again. Came the 
day when David O. Selznick, Metro producer 
who personally had signed her, while in London, 
ordered that Miss Cellier be brought to his 
sanctum. Heart in mouth, hopes high in antici- 
pation of the big chance for a Hollywood part, 
Antoinette arrived at the Selznick office. 
"Hello;' he greeted. "Hello," replied An- 
toinette. "That's all," he said, "I just wanted 
to see what you looked like." 

Antoinette Cellier came back to New York 
and is now appearing on the New York stage, 
where, if Hollywood custom holds, Mr. Selznick 
will one day "discover" her all over again and 
announce that he has made "a sensational find." 
V 

Wealthy Howard Hughes, whose interest is 
about equally divided among oil, aviation and 
motion pictures, is supposed to be secretly en- 
gaged at the moment in the construction in 
Los Angeles of a mystery airplane, estimated 
to cost $250,000, in which he expects to race 
from California to New York in seven hours, a 
la "Hell's Angels." 



The Supervisor's 
Assistant . . . 

by JESSE L. LASKY, JR. 

— Thanks to the Hollyurood Screen Guild 



I CAME into the inner-sanctum of the Third 
Assistant Supervisor. He was completely 
alone, a couple of murdered scripts lay in their 
own blood in the corner, a half-smoked cigar 
lolled out of his mouth. He had been going 
over a production schedule, and looked as 
though he didn't want to see me. 
"I don't want to see you," he said. 
I clung to the woodwork, and tried to resem- 
ble a mural. Then he saw it, that yellow, half- 
born thing under my arm, a new script. 
"What you got there?" 
I tried to tell him, but my voice faltered, so 
he took it from me. 

Fiercely his eyes pierced into my young hope- 
ful. I knew something terrible was wrong. He 
glared at one page, until I thought he might 
bite into it, and chew up the offender. 
"What the hell's that?" he said. 
"What the hell's what?" 
"That word!" 

He stared it down, shook ashes upon it, 
kicked it with his foot. "Arrogant!" he ex- 
ploded. "You think the general public are go- 
ing to know what that means ? You think Tom, 
Dick, Harry and Moses, and all the people in 
Squehatchet and Peuw River will know the 
meaning of the word 'arrogant'?" 

I was silent. I felt that he was right. 

"Pick up the telephone," he snapped. 

I obeyed. The operator's voice tinkled up, 
a friendly, polite, familiar thing. 

"Number please?" 

"Ask her if she knows what 'arrogant' 
means," he said through his teeth. "I'll bet 
only one in a hundred will know." 

"Do you know what 'arrogant' means?" I 
asked the operator fearfully. There was an 
awful pause . . . then her sweet voice rippled 
up again. 

"Why, yes sir. It means proud, conceited." 
I hung up. 

"Well?" he grouched at me, "What did she 
say?" 

"She said it means proud, conceited." 
"You see . . . one in a hundred. . . . One in 
a hundred will know." 

V 

No British exhibitor would hesitate to buy 
Metro's "{Merry Widou/' musical after reading 
in London's Film Weekly the editor's stirring 
and dramatic account of the extent of Metro's 
lavishness in production. It cost them "a packet 
of money," he said, explaining that Mr. 
Schenck's company used "500 sacks of cement, 
2,000 feet of cobblestones, 320 panes of glass 
and 20 trees." 

V 

Erich von Stroheim, now near 50, sadly 
bowed his head in a Los Angeles courtroom 
the other day and, according to the Asso- 
ciated Press, admitted that he's broke, pos- 
sessing only $n.31 and a single pair of shiny 
trousers, unable to pay $5 a week for the 
support of a son. 

Mr. von Stroheim, Viennese, lavished $1,- 
100,000 on the silent motion picture "Fool- 
ish Wives," $675,000 on "The Merry 
Widow," $1,400,000 on "The Wedding 
March" and $930,000 on "Queen Kelly." 

Write your own scenario — or, Carl 
Laemmle, Pat Powers and Joseph P, Ken- 
nedy will collaborate, without charge for 
their services. 



Movie observers of Portland, Oregon, espe- 
cially some of the city's leading physicians, in 
scanning la Garbo's new "Painted Veil" at the 
United Artists, are said to have reacted with 
horror to the scene where Herbert Marshall, as 
a physician, stalks into a room in which the 
previous doctor on the job died of the dreaded 
cholera. Marshall gathers up the clothing of 
the deceased in his bare hands and hurls it 
across the room into a group of onlookers, 
with the command: "Burn these!" It makes 
a fine piece of dramatics, the Oregonians hold, 
but, considering the virulence of the epidemic, 
it would have scattered enough germs to wipe 
out the whole Hollywood movie colony. And, 
so, we promise to talk to Mr. Mayer for so 
carelessly throwing cholera germs around. 
V 

In pre-repeal days, to hear Victor Shapiro tell 
it, purveyors of contraband spirits gave produc- 
tion and studio managers plenty of headaches, 
and not from imbibing therein, either. Later 
came swarms of insurance agents, antique sales- 
men and physical culture trainers to hold fur- 
ther high carnival on the .ttudio grounds. Pro- 
duction suffered accordingly. But, the other 
day, a bright young Publicity writer for Samuel 
Goldwyn's Russian Anna St en provided the 
straw that broke the camel's back, announcing 
as he did in a notice to the newspapers that 
Anna was in the market for a new automobile. 
An army of ambitious auto salesmen was soon 
camping on the United Artists' lot, and such a 
trivial thing as making m,otion pictures for 
exhibitors was out of the question. 

Then came the exasperated Sam Goldwyn's 
ukase, to be immediately adopted by every other 
studio in Hollywood. In the future, he said, 
any reference to a star's intention to buy a 
house, dag, car, new suit, flock of birds, bonds 
or babies, "must be included OUT of all pub- 
licity." 

V 

Adolphe Menjou was once a motion pic- 
ture producer, with Amedee J. Van Beuren, 
in the late 1910's, so he told Broadway Lou 
Sobol the other day. Menjou and Van 
Beuren had to go to Chicago and engage 
the old Rothacker studio to work, because 
Ernest Truex, their star, was playing in a 
show there. Whenever the two ambitious 
producers needed extras they would rush 
over to the old Colosimo Cafe and round up 
the girls. Mr. Colosimo's husky bodyguard, 
one Al Brown, frequently had to aid in the 
roundup. Brown got to like the show busi- 
ness through this "forceful" participation 
therein, but he stayed in Chicago and entered 
other fields as Al Capone, present guest of 
the federal government at Alcatraz. 

V 

Mae West's Christmas cards sent out from 
Hollywood show the blonde sitting on Santa's 
lap, with the following jingle : 

"If Santa fails to reach your house, 
Just bear it zvith a grin. 
I wrote and said, 'Come up some time,' 
And the dear old guy moved in . . ." 
V 

Choosing the moment when Frank (Bring 
'em Back Alive) Buck was on the high seas 
bound for Singapore, a performing mouse 
broke away from his trainers and ran wild 
the other day at the New York studios of 
Van Beuren. 

To hear Mr. Van Beuren's company tell 
about the incident, the trained mouse broke 
out of a toy house, and "with a blood-cur- 
dling roar," dashed into an adjoining room, 
where, "terrified at the animal's ferocious 
appearance," some ladies screamed loudly 
and long. "A few minutes fast work by 
ARMED keepers," said the annoimcement, 
"returned the vicious mouse" to its house. 



26 



MOTION PICTURE HERALD 



January 5, 1935 



FILM SHARES $106,614,125 HIGHER 
IN MARKET VALUE THAN YEAR AGO 



Motion Picture Issues Also Play 
Noteworthy Part in Strength 
and Activity of Bond Market; 
In the Curb Upswing Also 

by THE ANALYST 

Motion picture stocks and bonds made the 
best showing of any individual group of 
issues on the New York Stock Exchange 
during 1934, appreciating in value some 
$106,614,125, bringing the net gain for the 
film issues since the end of 1932 up to $237,- 
949,250. Some of the film stocks gained as 
much as 20 points during the year. In con- 
trast with the irregular performances of in- 
dustrials, rails and public utilities at the end 
of 1934, film shares were universally higher, 
and the prospect of continued improvement 
in the nation's general business brightened 
the 1935 outlook further for the motion pic- 
ture securities. 

Market Value Rises 

The total market value of motion picture 
shares on the New York Stock Exchange at 
the end of 1934 was $457,773,125, against 
$351,159,000 at the end of 1933, and $220,- 
201,875 at the close of 1932. 

Equally remarkable was the vigorous 
part that motion picture issues played in 
the general strength and activity of the 
New York Stock Exchange's bond market 
during 1934. This was due chiefly to im- 
provement in capital structures of film 
companies and rehabilitation of corpora- 
tions recently in financial difficulties. The 
New York Curb Exchange, also, witnessed 
an upswing In its handful of motion pic- 
ture stocks. 

The continued rise of motion picture 
shares outstripped the Stock Exchange's in- 
dustrial groups in scope. Brokers reported 
that the buying of film shares, while not e.K- 
ceptionally large in most cases, was of the 
kind that Wall Street calls "informed" and 
much of it comes from the industry itself. 

Most Highs Late in Year 

The majority of motion picture issues 
touched their 1934 highs in the latter half 
of the year, when a large increase in public 
purchasing power pointed toward continued 
gains in box office receipts and when solu- 
tions of the problems raised by a religious 
anti-film campaign appeared to have been 
found. 

Completed reorganization of Paramount 
Publix Corporation was a strengthening 
factor to the industry in general. On the 
Stock Exchange bonds of the company and 
affiliates that had been in receivership since 
early in 1932 gave a notable demonstration 
of strength. Paramount Publix Syis, due 
1950, and Paramount Famous Lasky 6s, due 
1947, showed net gains of about 32 points, 
each rising above 65. 

The Paramount reorganization revived 
hopes of early similar action for Radio- 
Keith-Orpheum Corporation, although it ap- 
peared such a development might be delayed 



considerably longer by diverse views of some 
major RKO creditors. 

Columbia Pictures was comparatively the 
best performer of the industry's listed stocks, 
reflecting a demand based on the company's 
establishment of the best depression earnings 
record of any unit in the business. Voting 
trust certificates for the stock advanced 
about 15 points to around 39, having touched 
a high above 41 early in December. Loew's, 
of course, continued to be a favorite. At 
no time were profits below $2 a share and 
the company declared an extra dividend of 
75 cents a share in the final quarter. With 
a sound financial position and capital struc- 
ture, the company was exepected to show for 
1934 recovery of at least 40 per cent of the 
ground lost since the record year of 1930. 
Common stock of the company rose 6 points 
to a final of near 35, while the preferred 
showed a net gain of more than 32 points 
at above 104. 

Largest Gain by Eastman 

Due to its large outstanding stock and 
relatively high price, Eastman Kodak 
showed the largest gain in stock market 
valuation, rising $78,750,000 in this connec- 
tion to a total market value of $281,250,000. 

A development that at first glimpse threat- 
ened to have severe financial repercussion on 
the industry was the U. S. Supreme Court's 
upholding, early in October, of the validity 
of William Fox's Tri-Ergon sound patents. 
While resulting in a threatening maze of 
litigation, however, it gave no indication of 
becoming an unusually disturbing factor. 

Other Stock Exchange gains made by the 
securities companies in the motion picture 
industry and by companies affiliated with the 
business, included a rise of 3fs. points in 
the stock of Consolidated Film common: 
9% points in Consolidated preferred; 16^ 
points in Kcith-Albee-Orpheum preferred ; 
6 points in Loew's, Inc.. common ; 8 points 
in affiliated MGM preferred ; 4 points in 
Pathe Exchange "A"; 20^4 in Universal 
Pictures preferred, and 5-)4 in Warner 
Brothers preferred. 

Only two Stock Exchange issues of mo- 
tion picture interests ended the year lower 
than at the end of 1933. These were Pathe 
Exchange conmion, down three-eighths of a 
point, and Warner Brothers common, oft' 
fi\e-eighths of a point. 

Wall Street looked for a gradual return 
to a pre-depression level of motion picture 
profits, although it recognized some of the 
problems facing the industry at the year end, 
including dual billing, relatively high studio 
costs and increased radio competition. 

Double billing in Wall Street opinion was 
likely to be a boom to independent producers 
but at the expense of the major units. Re- 
garding studio costs estimates of film bud- 
gets ranged in some financial circles from 
10 to 20 per cent over a year ago. 

The New Y'ork Times annual survey, of 40 
groups as of December 1, placed amusement 
industries well up in the lead in apprecia- 
tion of stock values. While autos and ac- 
cessories gained an average of $1.09, amuse- 
ment shares' were credited with $2.75 gain. 



Ludington Starts 
1st Division Films 

Nicholas S. Ludington, president of First 
Division Productions and vice-president of 
First Division Exchanges, left New York 
for Hollywood last week to inaugurate the 
company's production program, which will 
get underway shortly after the 15th of this 
month. 

The company's schedule calls for from 
four to eight feature pictures annually, in 
addition to the four Hoot Gibson western 
films already announced, and to which Mr. 
Ludington will devote the next three months. 

In New Y'ork, John Curtis, vice-president 
of both First Division companies, an- 
nounced the appointment of Henry Hobart, 
former RKO and Paramount production ex- 
ecutive, as a \ice-president in complete 
charge of all production activity. Mr. Ho- 
bart is now on the Coast. 

The Hoot Gibson westerns will all have 
dialogue written by James Gleason, and 
the first, tentatively titled "The World Owes 
Me a Living," is from an original by Paul 
Scofield. 

'Tt is the aim of First Division Produc- 
tions to make entertaining pictures," said 
Mr. Curtis. "Such a purpose necessitates 
comedy and action. Fortunately, insofar as 
our westerns are concerned, Mr. Gibson is 
one western star who, in addition to his 
acting and riding ability, is one of the 
screen's most enjoyable comedians. 

"After completion of the four Gibson 
westerns the company will start a series of 
from four to eight pictures. 

"We believe we can maintain a consistent- 
\\ high standard of product and can more 
(|uickly and successfully establish the name 
"First Division Productions' in the minds of 
exhibitors and audiences by limiting the 
number of our productions." 

Mr. Curtis, who was largely responsible 
for the acquisition by First Division Ex- 
changes of the distribution of Time maga- 
zine's "March of Time" reel, to be released 
nationally the end of this month, leaves for 
Hollywood January 6. 



''''Barretts'.'' IV'ms 
''Ten Best'' Poll 

Some 425 newspaper critics of motion pic- 
tures voted MGM's "The Barretts of Wim- 
pole Street'' the best picture of the year 
in Film Daily's annual contest. "The House 
of Rothschild," United Artists, was a close 
second followed, in order, by "It Happened 
One Night," Columbia: "One Night of 
Love," Columbia; "Little Women," RKO; 
"The Thin Man," Metro-Goldwyn-Mayer ; 
"Vica Villa," Metro-Goldwyn-Mayer: 
"Dinner At Eight," Metro-Goldwyn-Mayer ; 
"Count of Monte Cristo," United Artists, 
and "Berkeley Square,'' Fox. The selections 
do not necessarily include the pictures with 
the greatest grosses. 



January 5, 1935 



MOTION PICTURE HERALD 



27 



MOTION PICTURE STOCKS IN 1934 

by THE ANALYST = 

High and Low in Stock and Bond Trading for Five Years 

(Closing Prices Are as of December 29th) 



NEW YORK STOCK EXCHANGE 











1934 

A 
























Stock and Dividends 


f 














Net 


1933 


1932 


1931 


1930 


Sales 


High 


Date 


Low 


Date 


Last 


Cheinge 


High 


Low 


High 


Low 


High 


Low 


High Low 




175,300 


413/R 


Dec. 3 


2154 

w« 


July 


26 


38% 


+WA 


28 


65/i 


14% 


454 


not listed 


543/4 14 


Consolidated Film 


133.000 


6K 


Dec. 21 


July 


27 


57/g 


+ VA 


53^ 


13/4 


53/8 


1 


15 


33/i 


273/, 77/^ 


Consolidated Film, pfd. (2B) 


282.800 


20>4 


Dec. 21 


103^ 


Jan. 


2 


19% 


+ 9% 


143/4 

893/4 


5% 


WA 


23/i 


18% 


73/4 


2854 1254 
25554 1425^ 


245,700 




Nov. 28 


79 


Jan. 


4 


112/2 


+31'/ 


46 


87% 


3554 


1853/4 


77 




3,100 


147 


June 27 


120 


Jan. 


16 


141 


+16%, 


130 


110 


125 


1043/i 


135 


103 


not listed 


Fox Film "A" (D) 


471,30O> 


V1V2 


Feb. 26 


854 
20 


July 


26 


1334 


unch. (D) 


4% 


■K 


5% 


1 


383/^ 


254 


373/a 16!^ 


Keith-Albee-Orpheum, pfd 


2,800 


371/2 


Aug. 2 


Jan. 


4 


ZV/2. 


+1654 


25 


8 


30 


7 


101/2 


10 


not listed 


Ivoew's, Inc. (1.7Sc) 


2,995,800 


37 


Dec. 1 


2W& 


July 


26 


343/4 


+ 6 


36/2 


8/2 


373/4 


1354 


63/2 


23% 


953/J 413/4 


Loew's, Inc. pfd. (6.50) 


20,800 


105 


Nov. 30 


72 


Jan. 


2 


10414 


+3254 


7&A 


35 


80 


39 


98 


56 


1125/^ 855/i 


Metro-Goldwyn-Mayer, pfd. (1.89). 


16,100 


2854 


Dec. 21 


21 


Jan. 


5 


28 


+8 


22 


13/2 


2254 


14 


27 


15 


263/i 23 




. not listed 


not listed 


not listed 




not 


listed 


7 


13/s 


IS 


354 


75 


43/4 


99% 60 


Paramount, ctfs. (E) 


2,564,600 


57/8 


Feb. 16 


134 


Jan. 


2 


m 


+ VA 


2/2 


/8 


not listed 


not listed 


not listed 


Pathe Exchange 


866,700 


Wa 


Mar. 2 


!4 


July 


27 


154 


— Vs 


2V2 


54 


154 


Va 


2% 


54 


9 11/4 


Pathe Exchange "A" 


593,400 


2m 


June 12 


10'54 


Jan. 


4 


15 


+ 4 


1454 


154 


53/4 


134 


83/^ 


15-8 


195/8 2% 


Radio-Keith-Orpheum (E) 


844,000 


454 


Feb. 17 


1/2 


July 


23 


23/8 


+ Vs 


53/4 


1 


73/4 


VA 


4 


23/4 


not listed 


Universal Pictures, pfd 


2,960 


46/2 


Apr. 11 


16?i 


Jan. 


8 


3854 


+2054 


35 


10 


50 


103/4 


57/2 


24 


SO 1454 




1,652,100 


854 


Feb. 5 


254 


July 


26 




— Vs 


9% 


554 


VA 


54 


203/i 


3/8 


8054 954 


Warner Brothers, pfd 


10,980 




Apr. 23 


15 


Nov. 


23 


2154 


+ SVi 


2454 


15/2 


20 


4 


4054 


854 


7054 31 



A — Plus 5% in stock; B — accumulative dividends paid this year; C — partly extra; D — new stock: E — ^companies in receivership or being reorganized. 



CVKB EXCHANGE 



Stock and Dividends Sales 

ColumlDia Pictures common (F).... 2.900 

Educational Pictures pfd not listed 

General Thea. Equip, pfd not listed 

National Screen Service not listed 

Sentry Safety Control 11,300 

Technicilor 140,200 

Trans-Lux DPS (.20) 71,800 

Universal Pictures 3,900 

F — Plus stock extras. 



High Date 

35 Sept. 25 

not listed 
not listed 
not listed 
14 Mar. 20 
1454 June 8 
3% Jan. 22 
554 Apr. 10 



1934 



Low Date 

2454 Feb. 8 
not listed 
not listed 
not listed 
% July 10 
7Vs. Mar. 27 
1% July 24 
3 Jan. 29 



Net 

Last Change 

35 + 754 

not listed 
not listed 
not listed 
3/16 +1/16 
1354 + 454 

254 + % 

3 +2 



1933 
High Low 



27A 


854 


3 


2 


% 


Vs 


13 


554 


Vs 


Vs 


14 


2Vs 


33/4 


1% 


4 


1 



BONDS ON STOCK EXCHANGE 



193Z 


1931 


1930 


High Low 


High 


Low 


High Low 


15 4V2 


2,! 


3!.8 


55% 153/8 


22 8 


42 


13% 


30 12 


m Vs 


3154 


Vs. 


3754 223/4 


18 IOV2 


24 


1554 


323/i 1254 


1 Vs 


354, 


'^ 

iVs 


93/4 54 


554 Vs 


1554 


86/2 SVi 


354 3/4 


1354 


13/8 


13/2 4Vs 


6 1 


7/8 


4 


not listed 



1934 



Bond and Maturity Sales High Date 

General Theatre Equip. 6s '40 $3,910,000 13 Feb. 19 

General Theatre 6s '40 ctfs 2,368,000 113^ Feb. 19 

Keith 6s '46 549,000 7354 Dec. 29 

Loew's 6s '41 2,023,000 1053/4 Dec. 1 

Paramount-Broadway 554s '51 2,146,000 47 May 5 

Paramount -Broadway S54s '51 ctfs 491,000 47 May 7 

Paramount-Publix 554s '50 6,370.000 6SJ4 Dec. 1 

Paramount-Publix 5Ks '50 ctfs.... 6,580,000 6554 Dec. 1 

Paramount-Fam-Lasky 6s '47 4,103,000 65V2 Dec. 1 

Paramount-Fam-Lasky 6s '47 ctfs 3,095,000 6554 Dec. 1 

Pathe Exchange 7s '37 ww 758,000 102 Dec. 29 

Radio-Keith-Orpheum 6s '41 194,000 41 May 5 

Warner Brothers 6s '39 11,117.000 67 Apr. 21 



Low 

iVs 

3 
51 
85 
30 
30 
2954 
29 
29% 
2854 
85 
1854 
407/s 



Date 

Jan. 2 
Jan. 
Jan. 
Jan. 
Jan. 
J'an. 
Jan. 8 
Tan. 4 
Jan. 8 
Jan. 4 
Jan. 3 
July 23 
Jan. 4 



Last 



7354 
105 
45Vs 
45 

61% 
6154, 
61% 

613/4 

102 
40Vs 
5854 



Net 
Change 

+ 53/8 

+ 53/i 

+21 

+1954 

+153/g. 

+15 

+31% 

+31 

+31% 

+31% 

+17 

+25Vs 

+1554 



1933 
High Low 



954 

73/4 

61 

89 

40 

38 

353/i 

35 

35 

3454 

87 

30 

48 



1 
1 

2954 

48 

25 

2754 

53/4 

754 
4/2 
1054 
471/4 
8/2 
12 



1932 
High Low 



73/4 

6 
63 
90 
82 



1 
1 
24 
64 
34 



not listed 
55 105^ 

not listed 
605/i 1214 

not listed 
8054 49 
19 1454^ 
40 954 



1S31 
High Low 

74 2 

not listed 
7SV2 35 
9954 70 
105 65 

not listed 
105 65 

not listed 
97 40 

not listed 
96 503/4 

not listed 
7454 25 



1930 
High Low 

10054 50Vs 
not listed 
91 74 
130 100 
10354 99 
not listed 
94% 76 
not listed 
10354 89 
not listed 
80 36 
not listed 
11354 60 



AAA 



Comparison of Valuations of Stock Issues, 1933-34 



Stock 



Approx. Shares 
Outstanding 



Close 
1933 



Valuation 



Close 
1934 



Valuation 



-Net Change - 



Columbia Pictures vtc 145,(K)0 

Consolidated Film 530,000 

Consolidated Film pfd 400,000 

Eastman Kodak 2.500,000 

Eastman Kodak pfd 60,000 

Fox Film A 2,400,000 

Keith-Albee-Orpheum pfd 60,000 

Loew's, Inc 1,500,000 

Loew's, Inc., pfd 150,000 

Metro-Goldwyn-Mayer pfd 600,000 

Orphcum Circuit ptd Not listed 

Paramount ctfs In reorganization 

Pathe Exchange ' -1,000,000 

Pathe Exchange A 250,000 

P.adio-Keith-Orpheum 2,500,000 

Universal Pictures pfd 20,000 

Warner Br,->s 3.900,000 

Warner Bros, pfd 103,000 

TOTAL VALUATIONS 



24 
254. 
iOVs 
81 

124% 
1354 
15 

2854 

72 

20 



11 

254 
18 

554 
1554 



$3,480,000 
1,325,000 
4,150,000 
202,500,000 
7,447,500 
33,000,000 
900,000 
43,125,000 
10,800,000 
12,000,000 
1934 



1,625,000 
2,750,000 
5,625,000 
360,000 
20,475,000 
1,596,500 

$351.159,000 



5% 
19% 

11254 

141 
1354 
31^ 
3454 

104% 



154 
15 

2Vs 
3854 

4Vs 
2154 



$5,636,875 
3,113,750 
7,950,000 
281,250,000 
8,460,000 
33,000,000 
1,890,000 
52.125,000 
15,618,750 
16,800,000 



1,250,000 
3,750,000 
5,937,500 
765,000 
18,037,500 
2,188.750 

$457,773,125 



+ 14% 
+ 33% 
+ 9% 

+31/2 

+16% 
Unch. 
+16^ 
+ 6 
+32% 



— 3% 
+ 4 
+ % 
+201/4 

— Vs 
+ 53/4 



+ 
+ 
+ 
+ 
+ 



$2,156,875 
1,788,750 
3,800,000 
78,750,000 
1,012,500 



Unchanged 



+ 
+ 
+ 
+ 



+ 
+ 
+ 

+ 



990,000 
9,000,000 
4.818,750 
4,800,000 



375,000 
1,000,000 
312,500 
405,000 
2,437,500 
2,592,250 



+$106,614,125 



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by GEORGE ADE with 

lYELYN YENABLE • KENT TAYLOR 

LOUISE DRESSER • MICKEY ROONEY 

and STEPIN FETCHIT 

Produced by Edward W. Butcher 

Directed by John BIystone. Screen play: Sam Hellman and Gladys Lehman 



0^ 





32 



MOTION PICTURE HERALD 



January 5, 1935 



STARS OF 1914: HOW MANY DO YOU KNOW? 




Photo from Collection of Jack Fuld 



1. 


Fatty Arbuckle 


Time has taken many of the stars o 


f 20 years ago who appear in 


63. 


Carlyle Blackwell 


2. 


Ruth Stonehouse 


this gallery of leading light. 


■ of the early motion picture of 1914; 


64. 


Kathlyn Williams 


3. 


Wallace Reld 


others have long since retired to the quiet life which is not Holly- 


65. 


Van Dyke Brooke 


4. 


Cissy Fitzgerald 


wood's. Not many more than half a 


dozen still carry on: Mary 


66. 


Mary Fuller 


5. 


Henry B. Walthall 


Pickford, Charles Chaplin, 


Dorothy 


Gish, Richard Barthelmess, 


67. 


Charles Chaplin 


6. 


Ann Lit-tle 


Oliver Hardy, Zasu Pitts. 


How many in the group do you old 


68. 


Marguerite Snow 


7. 


Ed. Carewe 


timers remember? 






69. 


J. Warren Kerrigan 


8. 


Florence Lawrence 










70. 


Mabel Trumbull 


9. 


Harry Pollard 


27. 


Earle Willianns 


45. 


Joe E. Brown 


71. 


Richard Barthelmess 


10. 


Clara K. Young 


28. 


Lillian Walker 


46. 


Bobby Connelly 


72. 


Priscilla Dean 


II. 


George Beban 


29. 


Harry Benhann 


47. 


Arthur Johnson 


73. 


Arnold Daly 


12. 


Marie Prevost 


30. 


Florence La Badie 


48. 


Ella Hall 


74. 


Alice Joyce 


13. 


Yale Boso 


31. 


James Morrison 


49. 


Robert Leonard 


75. 


Sidney Bracy 


14. 


Ethel Clayton 


32. 


Grace Cunard ' 


50. 


Winifred Greenwood 


76. 


Claire Adams 


15. 


Francis X. Bushman 


33. 


? 


51. 


Maurice Costello 


77. 


Edwin August 


16. 


Vivian Rich 


34. 


Cleo Madison 


52. 


Beverly Bayne 


78. 


Enid Bennett 


17. 


Francis Ford 


35. 


Edward Coxen 


53. 


Jack Richardson 


79. 


Matt Moore 


18. 


Violet Mesereau 


36. 


Helen Holmes 


54. 


Norma Phillips 


80. 


Bessie Eyton 


19. 


John Bunny 


37. 


Herbert Rawlinson 


55. 


King Baggott 


81. 


"Broncho Billy" Anderson- 


20. 


Mabel Normand 


38. 


Zasu Pitts 


56. 


Naomi Childers 


82. 


Gerda Holmes 


21. 


Crane Wilbur 


39. 


Ben Wilson 


57. 


James Cruze 


83. 


Pearl White 


22. 


Miqnon Anderson 


40. 


Mary Pickford 


58. 


Gertrude McCoy 


84. 


Marc Dermott 


23. 


Richard Travers 


41. 


Dustin Farnum 


59. 


Wally Van 


85. 


? 


24. 


Marguerite Clark 


42. 


Norma Talmadge 


60. 


Anita Stewart 


86. 


Tom Moore 


25. 


Oliver Hardy 


43. 


Ford Sterling 


• 61. 


J. M. Kerrigan 


87. 


Lillian Drew 


26. 


Ruth Roland 


44. 


Blanche Sweet 


62. 


Dorothy Gish 


88. 


? 



January 5, 1935 



MOTION PICTURE HERALD 



33 



Now Comes Mystery in Adams' 

Tilt with Hecht and MacArthur 




The mystifying photograph received by Roy W. Adams as an episode 
in the "Crime Without Passion" matter, now adorning the lobby. 



\\ \\ A /HAT the Hecht— We were 
\/\/ Only Fooling-,' say Charlie 
Y V and Ben." With this caption 
Roy W. Adams of the Mason theatres at 
Mason, Michigan, offers what he styles 
"Episode Two of the Great 'Crime Without 
Passion' serial." 

A further element of mystery is the latest 
addition to the controversy which had its 
origin in a reply by the author-producers, 
Ben Hecht and Charles MacArthur, to com- 
ment by Mr. Adams in a report to "What 
the Picture Did For Me" department of 
Motion Picture Herald, all of which Mr. 
Adams fashioned into a lobby collection. 

Last week Ludwig Sussman of the Adel- 
phi theatre in Chicago and Louis Charnin- 
sky of the Capitol theatre in St. Louis re- 
ported how they had heard a cheerful ring- 
ing sound from the direction of the box 
office after applying shrewd showmanship to 
the picture. 

But now comes a new Adams letter, with 
photograph and copy of a mystifying bit of 
correspondence. And, to continue the com- 
plete record, there follow further reports 
from exhibitors and sundry other com- 
munications, one from H. E. Jameyson, dis- 
trict manager of Fox Midwest Theatre Cor- 
poration, Kansas City, Mo; another from 
Al Zimbalist, advertising and publicity 
director of St. Louis Amusement Company. 

The letter to Mr. Adams seems to have 
been addressed by one "Janus Q. Sheetes" 
(?) and follows : 

HECHT MACARTHUR INC. 
Astoria, L. I. 

November 28fh, 1934 

Roy W. Adams, Esq., 
Mason Theatre, 
Mason, Michigan. 
Dear Mr. Adams: 

Your request for photographs of Mr. Hecht and 
Mr. MacArthur to hang in your lobby received, 
and I am forwarding one under separate cover. 
Unfortunately, as neither Mr. Hecht nor Mr. 
MacArthur ever grants autographs, 1 am unable 
to fulfill your wishes in this respect. 

Cordially yours, 
(Signed) Janus Q. Sheete$(?), 

Secretary to Mr. Hecht 

Mr. Adams adds this note : 

"I confess I couldn't see much connection be- 
tween this communication and mine of Novem- 
ber 26th which it was supposed to answer, but 
I suspected some satirical meaning too deep for 
a nit-wit exhibitor to catch, and the enclosed 
photograph, received a few days later, seems to 
confirm that suspicion. Both the letter and the 
original photograph have been added to the in- 
teresting collection of Hecht-MacArthur memo- 
rabilia in my lobby. 

"I have had several letters from exhibitors 
whose experience with 'Crime Without Passion' 
was similar to mine — that is, concerning au- 
dience reaction. One publicity expert wants 
me to book a return date on the picture and he 
will do the exploitation gratis, but I still fear 
my people wouldn't like the picture any better 
than they did the first time, no matter how 
much ballyhoo we feed them. When I sell 
tickets to an attraction I want them to stay 
sold." 

V 

From H. E. Jameyson, of Fox Midwest 
Theatres at Kansas City, Mo., conne these 
observations: 

"An erudite partnership labors, groans and 



finally whelps : 'Crime Without Passion' is 
given to the world. 

" 'A monster !' declares a nitwit exhibitor as 
he observes the financial consequences of eru- 
dition. 

" 'Great art !' screams the parental twain. 

"We have long since decided we are unfit to 
run one theatre, let alone twenty-five. The mere 
fact we know the definition of erudition and a 
couple of other two syllable words has seemed 
to contribute to our unfitness — an inhibiting 
factor so to speak. 

"But what about this 'great art' stuff of 
which Messrs. Hecht and MacArthur speak so 
dogmatically ? 

"A few years ago you could have bought a 
gross of Watteaus for a hundred bucks — the 
other day the Metropolitan paid a cool quar- 
ter of a million for one. What is art? — time 
lapse? 

"And take that other great artistic partner- 
ship — Currier & Ives. There's one of them in 
the Chic Sale Annex of my vacation retreat. 
I hope some snooping (or cramping) connois- 
seur doesn't get to it before I do — there's money 
in them thar prints. 

"If 'What the Picture Did for Me' column, 
and if forthcoming royalty figures prove to 
'the great artists' that they are wasting their 
fragrance on the desert air, let them take hope- 
posterity is always around the corner." 

V 

Al Zimbalist, publicist of St. Louis Amuse- 
ment Company, addresses Mr. Adams, via 
Motion Picture Herald, in this wise: 

"Under the title of 'They Can't Take It' on 
page 14 of the Motion Picture Herald of De- 
cember iSth, I read your scathing remarks 
anent 'Crime Without Passion' — and the public's 
response. 

"Without a doubt, 'Crime Without Passion' 



is not the industry's best box office bet — but 
following through its results in various com- 
munities throughout the United States and par- 
ticularly St. Louis, it is doing a pretty good 
business. It is a piece of movie merchandise 
which must be brought to the public's attention 
as being good movie entertainment. We are 
doing just that. 

"I don't know what approach you used in 
selling this picture to your patrons. The press 
sheet was inaccurate as far as our campaign 
was concerned. 

"The picture brought enthusiastic plaud- 
its from the press and from those who have 
enjoyed the picture — remembering, how- 
ever, that in every situation it was on a 
double program, that being the present 
policy here. 

"It is being sold as a number one picture 1 
"The fact that you display Messrs. Hecht 
and MacArthur's letter in your lobby together 
with your own preface, tends to lessen public 
favor towards pictures. It is a problem of the 
motion picture industry's goodwill being torn 
apart. Bad enough we have crusades through- 
out the country. But you added insult to in- 
jury when you made such an attempt. Sup- 
posing, as you intimate, that the picture was a 
'stinker.' It was made with an honest attempt 
to provide entertainment for every audience in 
the world. It was made under the auspices of 
men who are considered genii in our industry. 
I think you made a bold, bad mistake criticiz- 
ing a product which was built primarily to give 
you profits, but most important to make friends 
of your patrons. 

"Do you remember this : 'A bad carpenter al- 
ways blames his tools.' How did you sell the 
picture? Was an honest attempt made? Did 
you present proper facts? Did you try to sell 

(Continued on following page, column 1) 



34 

Mystery Added 
To Picture Tilt 

iContinued from preceding page) 

it with a sneer on your face Or did yon try 
to sell it properly?" 

V 

The following report to "What the Pic- 
ture Did for Me" is from William A. Clark 
of the Garden Theatre at Canton, 111. : 

"One of the least liked pictures we have ever 
screened. Title means nothing and what few 
saw the picture didn't appreciate what it was 
all about. It was without beauty and no comedy 
relief and the introduction would give you the 
shivers. We took a nice loss on the picture and 
informed the Paramount people we would ex- 
ercise our cancellation privilege on the balance 
of the Hecht & MacArthur releases. This ex- 
presses our opinion of the picture in dollars 
and cents. Their letter to Mr. Adams really 
shows Hecht & .MacArthur's idea of enter- 
tainment and I can assure you the dear public 
won't accept it. 

"Exhibitors, let's have a general opinion on 
this picture, so that in a way the producers 
will have an idea what we think of pictures 
from a box-office standpoint. Some producers 
are nit-wit from an entertainment standpoint. 
A picture should have a good story, a good 
star, and be well told by the director, in the 
acting of the stars. Good comedy relief is like 
seasoning in your diet. A picture that is over 
the heads of the average patron, so to speak, 
is usually one very badly directed or one with 
story material not suitable for a picture. Did 
you ever hear a party tell a story that fairly 
knocked you oft your feet, then hear someone 
else tell it and it would fall as flat as a pan- 
cake? That's the difference in directors. 

"We want pictures that appeal to the masses 
and that are smooth understandable entertain- 
ment. A good story well told is entertainment, 
while badly told is of no interest. When your 
patrons ask you what it was all about, some- 
thing is wrong with the picture. An exhibitor 
just can't put over such a picture, with brains 
or no brains." 

And the controversy goes merrily on ! 




Compliance Council 

No violation of the code was involved in 
the acquisition by the Glove City Amuse- 
ment Company of the Hamilton Theatre, 
Hamilton, N. Y., formerly operated by 
William C. Smalley, according to a unani- 
mous decision reached last week in Wash- 
ington by the National Compliance Council 
following a hearing on the case December 20. 

The controversy arose through the acqui- 
sition of the house by the amusement com- 
pany while Smalley was negotiating with 
the owner for renewal of his expiring lease. 

In Chicago, one of the bitterest contests 
ever to agitate that sector was raging on 
the question of banning premiums. 

The Code Authority legal committee this 
week was working on an amendment cover- 
ing selective contracts. 

Although no plans for revising the motion 
picture code officiallj^ have been projected, 
according to NRA executives entrusted with 
the task of supervising its operation, such 
steps may originate through a general meet- 
ing of the National Industrial Recovery Re- 
covery Review Board in Washington on 
January 9. when future policies of the NRA 



MOTION PICTURE HERALD 



EXHIBITOR SAYS 
IT WITH SPADES 

G. C. Blackmun of the New State 
Theatre at Olivia, Minn., with small 
town and rural patronage, takes 
"Crime Without Passion" as the 
starting point for his contribution 
to "What the Picture Did for Me," 
and he fninces no words. So: 

"This is my first contribution to 
this department, but I cannot help 
but let other exhibitors know what 
an atmosphere lingered in my lobby 
last night after playing this picture. 
It is the worst piece of merchandise 
I have had the displeasure to run in 
many a moon and my audience did 
not waste any time telling me about 
it. One day was more than enough 
for this one." 



Hearing Jan. 11 on 
Operators' Pay 

a\ schedule of minimum projection room 
pay costs to theatres in the metropolitan 
area of New York, ranging from 75 cents 
to $6 an hour, submitted by the fact finding 
committee which for months has been in- 
vestigating the question, will be discussed 
at a public hearing called by Deputy Ad- 
ministrator William P. Farnsworth for Jan- 
uary 11. 

An agreement as to the scale, which fixes 
minimum rates of pay for motion picture 
machine operators, was reached at a con- 
ference in New '^'ork last week, and the 
hearing is to receive objections or sugges- 
tions. 

The proposed schedule, which will be in- 
serted in the code by amendment of Article 
IV, Division C, Part 1, Section 6, by adding 
it as Paragraph (e), follows: 



Admission Prices- 



Theatre Seating 


25c 






40c 


Capacity 


and under 


30c 


35c 


and over 


400- 599..' 


,75 


.85 


,90 


1,00 


600- 799 


1.00 


1.10 


1,15 


1,25 


800- 999 


1.25 


1.35 


1.40 


1.50 


1,000-1,199 


1.50 


1.60 


1.65 


1.75 


1,200-1,399 


. . 1.75 


1.85 


1.90 


2.00 


1,400-1,599 


2.00 


2.10 


2.15 


2.25 


1,600-1,799 


2.25 


2.35 


2.40 


2.50 


1,800-1,999 


, 2.50 


2.60 


2.65 


2.75 


2,000-2,199 


. . 2,75 


2.85 


2.90 


3.00 


2.300-2,399 


3,00 


3.10 


.3.15 


3.25 


2.400-2,599 


. . 3.25 


3.35 


3.40 


3.50 


2,600-2,799 


3,50 


3.60 


3.65 


3.75 


2,800-2.999 


3,75 


3,85 


3.90 


4.00 


3,000-3,199 


4,00 


4.10 


4.15 


4.25 


3.200-3,399 


. . 4.25 


4,35 


4.40 


4.50 


3,400-3,599 


4.50 


4,60 


4.65 


4.75 


3.600-3,799 


. . 4.75 


4,85 


4.90 


5.00 


3.800-3,999 


. . 5.00 


5,10 


5,15 


5.25 



Over 4,000— $6.00 an hour. 

(a) The figures shown are the rate per hour that the 
theatre is in operation. No operator shall worli more 
than 30 hours per week. 

(b) WTiere booth cost October 1. 1934, is less than 
$60 per Ix)Oth per week, the minimum booth cost shall 
be $60 per week. 

(c) Exceptions may be made by an arbitrator or 
arbitration board which may be provided for collec- 
tively, 

fd) Where booth cost October 1, 19.34. is reduced, no 
reduction shall be greater than 33 1/3% per week, 

(e) The proposed schedule shall exist for a period of 
10 years subject to collective revision at stated inter- 
vals, the first revision to be not sooner than 2 years 
from the date of enactment. 

Any further discussions on the situation 
will be held in Washington. 



January 5, 1935 

RKO Half Year 
Net Is $231,348 

A net profit from operations for the first 
six months of 1934, which amounted to 
$231,348, after all charges, except federal 
income taxes, this week revealed to the in- 
dustry the progress being made by the 
Radio-Keith-Orpheum Corporation on the 
road to ultimate discharge from its bank- 
ruptcy status. The profit was revealed last 
week in the final report of Irving Trust 
Company as the RKO receiver. 

Gross income of the company from Jan. 1, 
1933 to June 30, 1934, amounted to $68,- 
873,884, the report stated. It also set forth 
that for the 12 months of 1933 the company 
had a net loss of $4,384,064 on a gross in- 
come of $45,040,791. For 1932 the loss was 
$10,695,503 on a gross income of $61,- 
078,722. 

$4,977,000 Cash on Hand 

The Irving Trust report said that on Dec. 
31, 1932 RKO and its subsidiaries had $2,798,- 
000 in cash, exclusive of approximately $414,000 
held by subsidiaries which subsequently went 
into receivership or bankruptcy. On the ter- 
mination of the receivership on June 30 of this 
year, the cash on hand was approximately $4,- 
977,000, or an increase of about $2,179,000 over 
the cash on hand at the end of 1932. 

During 1933 the fixed indebtedness was re- 
duced by $1,802,233 and interest on indebtedness 
was paid in the amount of $2,173,509. 

RKO's receivership status ended June 30th 
when the company went under Section 77-B of 
the new bankruptcy law for reorganization. 
Irving Trust since has been acting as temporary 
trustee in bankruptcy and within the next few 
days is expected to file an accounting of the 
year's operations. It was said last week that 
a loss probably would be shown for the 12 
months of 1934 but that it would be greatly 
reduced in comparison with the 1933 figures. 

Irving Trust has not as yet filed a petition 
for allowances, but it will undoubtedly do so 
immediately upon the filing of its report for 
tiie full year of 1934. Income taxes were not 
included in the receivers' report, because under 
the changed law these cannot be consolidated 
with subsidiaries and the year's total income is 
not yet known. 

$35,766,416 in Claims 

Claims filed during the receivership totaled 
$35,766,416 and hearings on claims totaling $25,- 
866,454 have been held by special master 
Thomas D. Thacher, although no decisions 
have been rendered. Some claims have been 
dismissed, some allowed and hearings on others 
are pending. 

In discussing operations of subsidiary RKO 
companies, the report said : 

"During the year 1932 RKO Radio Pictures, 
Inc., and RKO Pathe Pictures, Inc., and their 
subsidiaries showed a combined loss of $5,381,- 
051.18. During 1933 operations resulted in a 
loss of $1,290,685.48, an improvement of over 
$4,000,000. Substantially all this loss was in- 
curred during the first six months wherein a 
loss of $1,212,947.07 was sustained. During 
the same six-month period of 1934 operations 
resulted in a profit of $275,783.74, before Fed- 
eral income tax. The combined cash balances 
of these companies increased from approxi- 
mately $330,000 on Dec. 31, 1932, to approxi- 
mately $2,086,000 on June 30, 1934 

"The 1932 operations of Pathe News, Inc., 
resulted in a net loss of $134,830.78. During 
1933 this loss increased slightly to $141,233.64. 
However, considerable improvement is indi- 
cated by the results of operations for the first 
six months of 1934. which show a net loss of 
$33,793.55, compared to a net loss of $82,192.29 
for the same period in 1933." 



January 5, 1935 



MOTION PICTURE HERALD 



35 



SHOWMIEN*^ REVIEWS 



This departmenf deals with new product 
from the point of view of the exhibitor 
who is to purvey it to his own public 



Charlie Chan in Paris 

(Fox) 

Detective Mystery 

While this is another of the several in the 
Charlie Chan series of crime mystery shows, 
it is so different in theme and atmosphere that 
it seems like another idea. Several novel twists 
and features are to be found. One that should 
prove good showmanship material is the pres- 
entation of Chan's son, who helps in solving 
the mystery. For years Chan has been talking 
about his family. This is the first time one 
appears on the screen. 

The locale is Paris, where Chan has gone 
for a vacation. When a case of forged hot 
bonds baffles the famous French police, his 
assistance in ferreting out the perpetrators is 
solicited. Many of the familiar old adventures 
befall him, but the menace of the criminals is 
so skillfully developed that the situations 
seem to be appearing for the first time. While 
dramatic mystery is the principal motivating 
medium, comedy crops out in both expected and 
unexpected places. In this it is noticeable that 
there has been quite a shortening up on the 
philosophical oriental quotations, but those used 
are decidedly to the point. 

Love interest, too, instead of being more or 
less aside business, is more an adjunct to the 
basic plot. Both are so bound together that 
each is necessary to the other. 

For Charlie Chan fans this picture appears to 
be right in line with just what they want. For 
the regular run of the mill fans to whom the 
show is the thing, it offers intriguing entertain- 
ment with plenty of surprise in both its comedy, 
romance and drama, as well as the mystery. — 
McCarthy, Hollywood. 

Produced and distributed by Fox. Producer, John 
Stone. Directed by Lewis Seiler. Screen play by 
Edward T. Lowe and Stuart Anthony. Story by 
Philip MacDonald. Based on the character "Charlie 
Chan" created by Earl Derr Biggers. Photographed 
by Ernest Palmer. Sound, Eugene Grossman. Art 
Direction, Duncan Cramer and Albert Hogsett. Gowns 
by Lillian. Musician director, Samuel Kaylin. P.C.A. 
Certificate No. 507. Running time, when seen in 
Hollywood, 70 minutes Release date, Feb. 1. 1935. 
General audience classification. 

CAST 

Charlie Chan Warner Oland 

Yvette Lamartine Mary Brian 

Victor Descartes Thomas Beck 

Max Corday Erik Rhodes 

Albert Dufresne John Miljan 

Henri Latouche Murray Kinnell 

Renard Minor Watson 

Concierge John Qualen 

Lee Chan Keye Luke 

M. Lamartine Henry Kolker 

Nardi Dorothy Appleby 

Renee Jacquard Ruth Peterson 

Bedell Perry Ivins 



Lives of a Bengal Lancer 

(Paramount) 
Adventure Drama 

A gripping and important picture this, with 
double values in those essentials of entertainment 
and showmanship — novelty and story, fascination 
of strange locale, romantic adventure, comedy, 
spectacle, heroism and sacrifice — to name only 
a few of the many interest-stirring qualities. 
To the tune of an ever increasing tempo, with 
enough excitement for half a dozen pictures, it 
carries its theme to a smashing climax. 

There are those who maintain that shows 



without a heroine for love interest are doomed 
before they start. But so much shrewd show- 
manship has been inserted in "Lives of A Ben- 
gal Lancer" that the application of similar 
shrewd showmanship in its exhibition should, 
in this case, refute that argument. For in this 
tale of heroism, this story of the three modern 
musketeers, three British officers living vivid 
pages of life on England's wildest and most 
dangerous frontier, the Khyber Pass, there is 
oodles of romance to thrill the heart of any 
woman. 

There is a woman in the picture, but her part 
is inconsequential. The interest in the story 
centers around three men. One, McGregor, a 
figure out of Kipling's host of soldiers — a sol- 
dier trained to live and fight and die like a man. 
Then a swaggering devil-may-care Lieutenant 
Forsythe, a ribbing, kidding demon, and lastly a 
kid. Stone, just out of England's West Point, 
expecting and getting no favors from his com- 
manding officer father — cracking under the 
strain but redeeming himself. 

Unique color makes the sequences devoted to 
the portrayal of army post life something more 
than a prosaic thing. Always there is a feel- 
ing that the picture is building to a big thrill 
and that element comes in the concluding se- 
quences. The three comrades-in-arms, taken 
prisoner by the natives who have ambuscaded 
the regiment's ammunition train, and confined 
in a dungeon, contrive to free themselves. Mc- 
Gregor gets hold of a machine gun and plays 
havoc with the enemy, while Forsythe and 
Stone explode the ammunition supplies. Mc- 
Gregor dying valorously, the others clear the 
way for the Lancers' thrilling charge. Then 
there are medals for the living and the dead, 
tributes to the courage and patriotism that have 
made British history glorious. 

In every way "Lives of A Bengal Lancer" 
is the kind of attraction that permits a brand of 
exploitation not frequently usable. It easily 
can carry an indorsement assuring patrons of 
its production importance and entertaining 
merit. It permits no shopworn methods, rather 
it demands a quality of showmanship compar- 
able to that which motivates the picture. As it 
is a courageous departure from stereotyped for- 
mula, it necessitates more than the usual quota 
of aggressive salesmanship to net the returns its 
value justifies. — McCarthy, Hollywood. 

Produced and distributed by Paramount. Produced 
by^ Louis D. Lighten. Director, Henry Hathaway. 
Original, Francis Yeats- Brown. Adaptation. Grover 
Jones and William Slavens McNutt. Screen play by 
Waldemar Young, John L. Balderston and Achn-.ed 
Abdullah. Sound, Harold Lewis. Art Directors, Hans 
Dreier and Roland Anderson. Photographed by Charles 
Lang. P.C.A. Certificate No. 474. Running time, when 
seen in Hollywood, 105 minutes (to be cutV Release 
date, Jan. 18, 1935. General audience classification. 

CAST 

Capt. McGregor Gary Cooper 

Lieutenant Forsythe Franchot Tone 

Lieutenant Stone Richard Cromwell 

Colonel Stone Sir Guy Standing 

Major Hamilton C. Aubrey Smith 

Hamzulla Kahn Monte Blue 

Tania Volkanskaya Kathleen Burke 

Lieutenant Barrett Colin Tapely 

Mohammed Khan Douglas Dumbrille 

Emir Akim Tamiroff 

Hendrickson Jameson Thomas 

Ram Singh Noble Johnson 

Major General Woodley Lumsden Hare 

Grand Vizier T. Carrol Naish 

The Ghazi (Prisoner) Rollo Lloyd 

McGregor's Servant Charles Stevens 

Afridi Mischa Auer 

Solo Dancer Myra Kinch 



The Best Man Wins 

( Columbia) 
Adventure 

As the title only vaguely hints, this is an 
adventure picture. It's a yarn of deep sea div- 
ing and divers, dressed up with a little con- 
flicting romance, vivid revelations of how 
smugglers bring in their contraband, the story 
of a friendly enmity, all of which supply the 
ground work for the show's thrill — the under- 
water stuff. 

The major appeal being toward the action- 
adventure fans — there being comparatively lit- 
tle of interest to women — the production makes 
easy the adaptation of much unusual attention- 
arresting exploitation. 

Nick and Toby are commercial divers, rivals 
for Anne's affections. On one job, an attempt 
to dynamite a derelict, Nick rescues his pal 
Toby, who suffers the loss of an arm. The 
friendship in work is severed, Nick joining 
the police force and Toby becoming associated 
with Dr. Travers' smuggling gang. After se- 
quences demonstrating the smugglers' undersea 
tricks, ex-diver Nick is assigned to break up 
the ring. The friends are now on the other 
side of the fence, each seeking to outsmart the 
other. From a police boat, Nick sees Toby go 
down. Donning his diving suit, Nick follows. 
In an undersea battle with a shark each saves 
the other's life, Toby finally sacrificing his own 
life that Nick might be saved. 

An average attraction, this picture provides 
the thrill devotees with all the action and ex- 
citement they seem to like, to be sold on the 
premise that it is that kind of entertainment 
without any effort to build it into an unusual 
feature. — McCarthy, Hollywood. 

Produced and distributed by Columbia. Directed by 
Ear! Kenton. Original story by Ben G. Kohn. Screen 
play by Ethel Hill and Bruce Manning. Photographed 
by John Stumar. Running time, when seen in Holly- 
wood, 75 minutes. Release date, Jan. 5, 1934. General 
audience classification. P.C.A. Certificate No. 506. 
CAST 

Nick Jack Holt 

Toby Edmund Lowe 

Anre Florence Rice 

Harry Forrester Harvey 

Dr. Travers Bela Lugosi 

Sergeant J. Farrell Macdonald 



The Gilded Lily 

(Paramount) 
Romance 

Here's a picture so full of worthwhile enter- 
tainment quality as well as potential commercial 
assets, that its audience presentation should be a 
pleasure. A wholesome picture, novelly different 
its hilarity the result of well applied homey 
hokum, this up to date yarn of young love is 
packed with romance and laughter and bubbling 
over with life and joy. Not a musical picture, 
there are, however, one or two hum-able 
thrum-able tunes. With all the ingredients — 
romance, drama, comedy, suspense, charm in 
the well-developed situations and their accom- 
panying dialogue — that make for satisfactory 
amusement, the shows atmosphere is that of all's 
swell that ends swell. 

"The Gilded Lily" is made up entirely of 
understandable stuff. Its time is today, the 
principal locales are New York and London. 
Claudette Colbert is a stenographer. Like 
millions of today's girl, whom everybody 



NEW YORK SHOUTS ITS 
PRAISES AS THE CRITICS 

SCREAM "DON'T MISS IT! " ir -k -k -k (FOUR STARS) "As fine a photo- 
play as the Music Hall could get to start its New Year!"— N. Y. Daily News . . . 
"Charming and beautiful! . . . Hepburn at her best! . . . Don't miss it!''— N. Y. Mir- 
ror . . . "The clear fact in today's news is that Hepburn has never appeared to 
better advantage than in 'The Little Minister'."-N. Y. Post . . . "Utterly charming! 
. . . Hepburn makes Barrie's gypsy leap alive! . . . It's one you must not miss!"— 
N. Y. American . . . "Crowds swirled about the Music Hall, waited shivering in the 
icy sunshine, to see Hepburn in 'The Little Minister'."— N. Y. Sun... "Tender and 

lovingly arranged Hepburn as the prankish gypsy lass whose liaison with the 

little minister sets the community by the ears."— A/. Y. Times . . . "Huge as the 
Music Hall is, it didn't seem quite large enough for the crowds waiting to get in. 
Icy winds or no icy winds, they were standing in long and patiettMines, attesting 
to the success of Hepburn's new picture. . ,. .n^beautifdBycturc^. . . . A delightful 
romance!"— N. Y. Evening iourna/ .T^'-Wf 



ure. . . i A delightful ^ 




RKO RADI(y 
PICTURE 





I 



I 



H T 



I 



4 < 





38 



MOTION PICTURE HERALD 



January 5, 1935 



knows, she dreams a fabulous dream of grand 
and thrilling romance. Her pal is Fred Mac- 
Murray, newspaper man. Their delights and 
pleasures are those of workaday people. Fifth 
Avenue bus rides, eating popcorn during lunch 
hours on the famous Library steps, hectic ex- 
cursions to Coney Island. In a subway rush 
hour jam she meets the idol of her drearns, 
Ray Milland, incognito scion of British nobil- 
ity. Gay as their romance is, it turns semi- 
tragic for her as Milland just fades out of the 
picture. 

Then the colorful fun really begins. Through 
a series of newspaper articles and much to the 
fear and amazement of the demure stenog- 
rapher, MacMurray transforms her into a 
glamorous creature of Mazda lane, princess of 
Broadway night clubs, the toast and boast of 
New York. Sensational in New York, London 
calls for her. A triumphal tour arranged, again 
she meets Milland and the spark of love flames 
again. She is glorious always, in a seventh 
heaven of rapture; MacMurray suffers the 
agonies of an almost hopeless purgatory, until 
the old English reserve again asserts itself as 
Milland's final fadeout shatters the girl's air 
castles. The climax is where the picture started. 
Miss Colbert and MacMurray eating popcorn 
on the Public Library steps, but now there is 
no other man, visionary or real, standing be- 
tween the two who discover they » really love 
each other. 

Claudette Colbert's popular appeal is increas- 
ing by leaps and bounds. She sets the pace 
and establishes the spirit which MacMurray 
and Milland grasp enthusiastically, which all 
the supporting cast reflect. With Miss Colbert's 
name serving as the peg, the picture is a natural 
for smart advertising copy lines and tricky 
exploitation gags. A little brain work probably 
will be necessary to select the leads that will 
have the most effective local appeal. But if the 
advance is so keyed that a big audience is pres- 
ent at the opening showings, word-of-mouth ad- 
vertising undoubtedly can be depended upon to 
create a desire for this attraction. — McCarthy, 
Hollywood. 

Produced and distributed by Paramount. Directed 
by Wesley Ruggles. Original by Melville Baker and 
Jack Kirkland. Screen play by Claude Binyon. Music 
by Arthur Johnston. Lyrics by Sam Coslow. Cos- 
tumes by Travis Banton. Jewels designed by William 
Howard Hoeffer. Photographed by Victor Milner. 
P.C.A. Certificate No. 475. Running time, when seen 
in Hollywood. 80 minutes. Release date, Jan. 25, 1935. 
General audience classification. 

CAST 

Marilyn David Claudette Colbert 

Pete Dawes Fred MacMurray 

Charles Gray Ray Milland 

Lloyd Granville C. Aubrey Smith 

Nate Luis Alberni 

Eddie Edward Craven 

Hankerson Donald Meek 

Oscar Charles Irwin 

Otto Bushe Ferdinand Munier 

Daisy Grace Bradley 

Marilyn's Maid Michelette Burani 

Captain of Boat Claude King 

Guard James T. Quinn 

Guard Edward Gargan 

Guard's Son George Billings 



White Lies 



( Columbia ) 
Drama 

Strong drama, verging closely on tragedy, 
this is hardly family material, dealing as it 
does with murder, vengeance, and the tragedy 
of human error which is the direct result of the 
passion on the part of the publisher of a news- 
paper for a headline and sensationalism, and 
his unyielding refusal to sacrifice a good head- 
line no matter what may be the result. 

A shade too melodramatic on occasion, the 
story is nonetheless well told, and effectively 
performed, chiefly by Walter Connolly, able as 
usual, in the unsympathetic role of the pub- 
lisher. In support are Fay Wray and Victor 
Jory, principally, while Leslie Fenton and Irene 
Hervey should be familiar names. 

There is controversial significance of "The 
Front Page" variety in the story, and with that 
as a basis, there appears an opportunity to stir 
patron curiosity. Perhaps, too, there is a 
chance of interesting the local newspapers in 



comment on the picture's theme. The title 
gathers its story significance from the sequence 
in which the publisher's daughter is involved 
in a murder, and could have been saved the 
horror of trial for her life, if the police officer 
had neglected to hold her, as was his duty. 

Connolly, dynamic and relentlessly sensational 
publisher, is incensed when a traffic policeman, 
Jory, refuses to accept a bribe and arrests him 
when ConnoU}' tears up a summons. He is 
about to have the man fired, when his daughter. 
Miss Wray, convinces him of the unfairness of 
such an action, and Jory is promoted instead. 
Connolly is bent on publishing the story of 
Fenton's theft of money from the bank of which 
he is cashier. Fenton has replaced most of the 
money stolen, and is about to restore the bal- 
ance. But Connolly publishes the story, and 
Fenton comes in and threatens him. Jory ac- 
cidentally walks in and disarms Fenton, for 
which Connolly again has him promoted. At 
the trial, as Fenton is sentenced, he escapes, 
after wounding Jory. 

Miss Hervey, sweetheart of Fenton, comes to 
Miss Wray to enlist her support for the fugitive, 
and Aliss Wray, sympathetic, helps the girl by 
finding her an apartment, using an admirer 
and his automobile as moving van. Fenton finds 
them together in the new apartment. Miss 
Hervey not yet arriving, and kills the man, 
making it appear that Miss Wray is guilty. 
She calls Jory, and he, refusing to listen to the 
pleas of Connolly, arrests Miss Wray, with 
whom he is in love. At the trial, Connolly 
breaks down, admitting that he himself, by his 
thirst for a headline, is the real culprit. Jory, 
meanwhile, pursuing his own clues, tracks down 
Fenton and brings him to court in time to save 
Miss Wray. The conclusion finds the Jory- 
Wray romance satisfactorily concluded, and the 
promise of aid for Miss Hervey, Connolly pre- 
sumably having learned a much needed lesson 
in publishing and justice. — Aaronson, New 
York. 

Produced and distributed by Columbia. Directed by 
Leo Bulgakov. Story and screen play by Harold 
Shumate. Assistant director. Edward Bernoudy. 
Cameraman, Benjamin Kline. Sound engineer. Exiward 
L. Bernds. Film editor. Otto Meyer. P'.C.A. Cer- 
tificate No. 555. Running time, 74 minutes. Release 
date, Nov. 27, 1934. Adult audience classification. 
CAST 

John Mitchell Walter Connolly 

Joan Mitchell Fay Wray 

Terry Condon Victor Jory 

Dan Oliver Leslie Fenton 

Mary Mallory Irene Hervey 

Arthur Bradford Robert Allen 

Roberts William Demarest 

Hunter Oscar Apfel 

Mrs. Kelly Mary Foy 

Mrs. Egglesby Katherine Clare Ward 

Davis Harry C. Bradley 



West of the Pecos 

(Radio) 
Western 

Here is something with ace attraction pos- 
sibilities in the weekend action position on the 
program. Not only is it a wellknown Zane 
Grey western story of action and romance in 
the old west, but the star is Richard Dix, who 
made some of his greatest successes when garbed 
in chaps and sombrero, and armed to the teeth. 
His name should mean much to the motion 
picture patronage, and the yarn has its full 
quota of the riding and shooting which is ex- 
pected in this kind of material. 

The novel twist in the story, of the feminine 
lead playing the part of a boy, under the pres- 
sure of circumstances, adds considerable to the 
good humor of the film, while this same situ- 
tion has opened the way to considerable enter- 
tainment which is cleverly handled in dialogue, 
bringing more real fun to the film than is found 
in the usual western picture. 

In the cast, in addition to Dix, are Martha 
Sleeper, who is attractive and effective in the 
feminine lead ; Fred Kohler, as the menace ; 
Sleep 'n' Eat and Louise Beavers, colored couple. 

Samuel Hinds, Southern colonel in the Civil 
War, returns home to find his wife dead. With 
his daughter, Miss Sleeper, and their two faith- 
ful colored servants, he treks west. Arriving in 
San Antonio, Texas, Miss Sleeper suddenly 



realizes that in this rough and ready west a 
woman is in the weak position, and she takes 
care of that difficulty by cutting her hair, don- 
ning a western outfit, and looking like a 15- 
year-old boy. When Dix backs out of a saloon 
after having killed one of two dangerous 
brothers in self-defense, he bumps into Miss 
Sleeper, and when she refuses to untie his 
horse, he kicks her into obedience. 

The father and daughter are taking their 
newly bought cattle west when Dix catches up 
with them, and recognizes the "boy" when she 
evens a score as he stoops in the saddle to re- 
trieve something. Dix rides with them in the 
colonel's employ. En route, when Miss Sleeper 
refuses to go for a swim with Dix, he pushes 
her off her horse, rescues her and discovers 
she is not the man she pretends to be, but he 
keeps his own counsel. She fires him, but he 
reappears when they are established on their 
ranch, with an offer of help. 

From that point things move rapidly, as 
Kohler, cattle thief, brands Dix a rustler, offers 
to prove it to the colonel, and takes him to 
Dix's supposed hideout. Indians attack, and the 
colonel is wounded, saved only by the flanking 
tactics of Dix, as Kohler runs away. When 
Kohler later confronts Dix, the colonel, re- 
covered, makes clear to the posse who is actu- 
ally the cattle thief, and short work is made of 
Kohler. Miss Sleeper dons her feminine dress, 
and Dix and she conclude the film as expected. 

Good western material, and worth a little 
extra exhibitor effort for the action spot on the 
bill. — Aaronson, New York. 

Produced and distributed by RKO Radio. Directed 
by Phil Rosen, Associate producer. Cliff Reid. Screen 
play by Milton Krims and John Twist. Musical 
director. Max Steiner. Pliotographed by James Van 
Trees and Russell Metty. Art directors. Van Nest 
Polglase and Perry Ferguson. Recorded by P. J. 
Faulkner, Jr. Edited by Archie Marshek. P.C.A. Cer- 
tificate No. 413. Runuin.e: time, 69 minutes. Release 
date, Jan, 4, 1935, General audience classification. 

CAST 

Pecos Richard Dix 

Terrill Lambeth Martha Sleeper 

Col. Lambeth Samuel Hinds 

Breen Sawtell Fred Kohler 

Jonah Sleep 'n' Eat 

Mauree Louise Beavers 

Dolores Maria Alba 

Manuel Pedro Regas 

Sam Sawtell G, Pat Collins 

Neal Russell Simpson 

Evans Maurice Black 

Wes George Cooper 

Court Irving Bacon 



Murder in the Clouds 

(Warner) 
Action Drama 

There is plenty of action in this mystery and 
action drama which borders closely on the 
melodrama, with most of its activity confined 
to the modern scene of action, the air. There is 
romance and some comedy added. The film's 
Vitamin A (action) is the best selling bet, com- 
bined with the perennially effective element of 
mystery, which although not especially mys- 
terious or obscure, nonetheless serves to add a 
dash of additional excitement and suspense. 

The pace is well maintained, and although the 
story itself is not particularly outstanding, it is 
adequate in serving its melodrama and action 
purpose. The cast is only fair in drawing power 
but several of the names are sufficiently familiar 
and popular to warrant marquee space. Lvle 
Talbot has the lead, supported by Ann Dvorak, 
Gordon Westcott and Charles Wilson. 

It is a yarn of the air transport service, and 
the way may be open for tieup exploitation in 
that direction, since the film demonstrates the 
ability and resourcefulness of the transport fly- 
ing corps. Since the names are not of the 
strongest, while the title is an attention-at- 
tracting line of the action variety, it looks as 
though hitting the action-mystery angle will be 
the wisest course. 

Talbot, a crazy stunt flier but the best under 
Wilson's command, is in love with Miss Dvorak, 
air transport hostess, and she is in love with 
him, but cannot agree to marry him unless 
Talbot gives some evidence of settling down. 
Westcott and her brother, played by Robert 
Light, are co-pilots. George Cooper, as a 



January 5, 1935 



MOTION PICTURE HERALD 



39 



mechanic, supplies the comparatively little 
comedv offered, while Arthur Pierson is Wil- 
son's assistant. Talhot and Light are ordered 
on a special flight, to carry a noted inventor 
and his latest powerful gunpowder to Washing- 
ton. Talbot, attacked in a restaurant, tails to 
make the airport on time, and Light and West- 
cott go up. En route the plane explodes, and 
supposedly all are killed. The government sur- 
rounds tlie area to recover the powder, which 
was in a fireproof container. 

Then it is revealed that Pierson, in the office, 
and Westcott, in the air, were working for a 
group seeking the powder, and that Wescott 
had parachuted from the plane just before a 
time bomb exploded aboard. The gang cap- 
ture Miss Dvorak, intending to use her to decoy 
the container of powder across the Mexican 
border, and a story is fabricated to induce her 
support. But she learns that her brother has 
been killed, and manages to signal to the search- 
ing Talbot. Then follows fast action, as border 
patrol planes land, capture the gang, and Tal- 
bot and Cooper pursue the craft in which West- 
cott has escaped with the powder, and with 
Miss Dvorak as hostage. Talbot forces West- 
cott down, captures him as he tries to escape, 
and Miss Dvorak and the invaluable powder 
are saved, with Talbot considerably more in- 
terested in the girl than the powder. 

It looks like good weekend action material, 
which might serve as a welcome change from 
the western or the like. — Aaronson, New York. 

Produced and distributed by First National. Directed 
by D. Ross Lederman. Story and screen play by Roy 
Chanslor and Dore Schary. Photographed by Warren 
Lynch. Film editor, Thomas Pratt. Art director. Jack 
Holden. Gowns by Orry-Kelly. Vitaphone orchestra 
conducted by Leo F. Forbstein. P.C.A. Certificate No. 
380. Running- time, 61 minutes. Release date, Dec. 15, 
1934. General audience classification. 

CAST 

Three Star Bob Halsey Lyle Talbot 

Judy Wagner Ann Dvorak 

George Wexley Gordon Westcott 

Tom Wagner Robert Light 

Wings Mahoney George Cooper 

Lackey Charles Wilson 

John Browiiell Henry O^Neill 

Taggart Russell Hicks 

Jason...'. Arthur Pierson 

Pilot Saunders Edward McWade 

Flight Commander Clay Clement 

Accomplice Eddie Shubert 

Accomplice Wheeler Oakraan 

Accomplice Nick Copeland 



Bella Donna 

( Gaumont-British) 
Drama 

With a title value based on the Robert 
Hichens book as well on the J. B. Fagan dra- 
matic version, this picture has star assets through 
inclusion in the cast of Conrad Veidt, Cedric 
Hardwicke and Mary Ellis, while its plot ma- 
terial offers an opportunity to play_ up the 
East versus West idea reflected in a white wom- 
an's infatuation for an Egyptian to whom she 
is just a plaything. 

It is possibly woman's material, with its in- 
sistence on this angle of an English engineer's 
wife so carried away by the spurious romance 
of the East that she plans the murder of her 
husband. However, it has to be remembered 
that the woman is, all through, an unsympa- 
thetic character. 

Against the advice of his friends, and par- 
ticularly of Dr. Isaacson, a famous doctor, 
Nigel Armine marries Monta Chepstow, "Bel- 
la Donna," and takes her back to Egypt with 
him when he returns to his duties as an engi- 
neer. News that his brother has had an heir 
reaches them and shows Bella Donna that her 
hopes of wealth are unlikely to be realized. 
She falls victim to a rich Egyptian, Baroudi, 
and at his instigation begins to administer 
poison to her husband. Isaacson comes on a visit 
from England, displaces the incompetent local 
physician and, after he has restored Armine to 
health, tells him the truth. Bella Donna goes 
to her Egyptian lover, but he turns her away, 
and when she returns to Armine's bungalow it 
is to find the shuters closed in her face. 

The Eastern atmosphere is a selling point, 
but Baroudi is presented without disguise as a 



sensualist who leaves the white woman for 
the dancing girls in the lowest kind of dive, 
and does not trouble to hide from her that 
she is only one of many. Isaacson's discovery 
of the truth and his battle of wits with the 
other doctor are cleverly presented. 

It is an adult attraction — Allan, London. 

Produced by Twickenham Film Productions and 
distributed by Gaumont-British. Directed by Robert 
Milton. From the book by Roliert Hichens and play 
by James Bernard Fagan. Photography, Sydney 
Blytlic. Sound, Baynham Honri. Running time, 
85 minutes. Adult audience classification. British 
censor's certificate, *'A." 

CAST 

Mona Chepstow Mary Ellis 

Lady Hard wick Jeanne Stuart 

Native Dancer "Eve" 

Dr. Isaacson Cedric Hardwicke 

Nigel Armine John Stuart 

Ibrahim Rodney Millington 

Dr. Hartley Michael Shepley 

Mahmoud Baroudi Conrad Veidt 



Doctor's Orders 

(British International) 
Comedy 

This is simple material of the farce-comedy 
order, slight in story texture and depending for 
success on appreciation of the drollery of Leslie 
Fuller and on some well devised humorous 
situations. 

Fuller appears as a quack doctor who travels 
the fairgrounds as Professor Pippin, selling 
cure-all pills. He is educating his son to be a 
real doctor and in due course the boy qualifies 
and gets a post at a local hospital. He does 
not know his father's real occupation, believing 
him to be a salesman. 

In love with the daughter of the hospital 
chairman, the young man incurs the rivalry of 
another student. The latter accidentally dis- 
covers the identity of Professor Pippin and per- 
suades the son to take part in a raid on the 
quack's booth at the fair. Pulling off the pro- 
fessor's hat and mustache, the mischief maker 
reveals him to his son, but the son quickly 
knocks his rival down, while the chairman op- 
portunely reveals that the hospital owes its 
existence to a donation of £5,000 from the 
"Professor." 

For exploitation here there is the personality 
of Leslie Fuller, shortly to be seen in America 
in comedies directed by Ralph Ceder, and the 
considerable humor of individual incident, which 
the fair-ground atmosphere very well puts over. 

The situation of a medical student whose 
father is an irregular practitioner can be ex- 
ploited but the material is very light and should 
not be treated too seriously. There are pos- 
sibilities in drugstore tieups. — Allan, London. 

Produced by British International Pictures at Els- 
ti-ee, London, and distributed by Wardour Films, Ltd. 
Directed by Norman Lee. Story and script by Clifford 
Grey. Syd Courtenay and Lola Harvey. Sound, A. 
Geary. Camera, Brian Langley. Running time, 75 
minutes. 

CAST 

Bill Leslie Fuller 

Mary Mary Jerrold 

Ronnie John Mills 

Gwen Margerite Allan 

Sir Dan Felix Aylmer 

Jackson William Kendall 

Miggs Ronald Shiner 

Duffin Georgie Harris 



Child of Mother India 

( Central) 

Travelogue 

While the theme of this three-reel production 
by Central Films is ostensibly a delineation of 
the tragedy of child marriage among the natives 
of Trinidad in the British West Indies, it is 
essentially a travelogue, and a study of the 
ceremonies leading up to and including the 
actual marriage. The evils following the mar- 
riage are dismissed with a silhouette of the 
child crouched in the hut of her adult husband, 
"broken in body and soul" as the narrator, Don 
Beddoe, styles it. As a matter of fact, the 
over-dramatizing of the background dialogue is 
a handicap to an otherwise interesting travel- 
ogue. — Running time, 30 minutes. 



How Am I Doing? 

(Educational) 
Amusing 

The well known and popular vaudeville 
comedy team of Chick York and Rose King 
are the chief value in this comedy, one of the 
Marriage Wow series produced by Al Christie. 
York, continuously fighting with his wife, un- 
dertakes to assist a vaudeville team in distress, 
by filling their spot on a theatre bill. His part- 
ner refuses but finally relents and the two go 
on. Their familiar routine on a horse-drawn 
sleigh is often genuinely amusing, and their 
names should be a drawing factor in the play- 
ing of the subject. — Running time, 20 minutes. 



Two-Gun Mickey 
(United Artists) 
Entertaining 

An entertaining number of the perennial 
Mickey series, with the redoubtable rodent in 
this case a heroic cowboy, defending his sweet- 
heart, Minny the cowgirl from the pursuing 
big bad bandit who would steal the money she 
has and kidnap her. Mickey's extremely pli- 
able horse is of major assistance in routing the 
bandit and his multitudinous henchmen, who 
are caught in many an amusing position. A 
good cartoon. — Running time, 8 minutes. 



The Bounding Main 

( Educational ) 
Vocal Novelty 

One of the Song Hit Story series, this fea- 
tures the excellent-voiced Norman Cordon, in 
a group of sailors' and seagoing songs, aided 
by the Singing Mariners from the Seaman's 
Church Institute in New York, the Four Dip- 
lomats, Fox and Deschry and the six Moutain 
Melodeers. The songs are effectively rendered 
in the fo'c'stle of a ship, with scenes aboard 
a large sailing ship as a pictorial accompani- 
ment to the singing. It is entertaining mate- 
rial. — Running time, 10 minutes. 



The Sunshine Makers 

(RKO Radio) 
Vividly Colorful 

A color theme, done in Cinecolor, and color- 
fully done, "The Sunshine Makers" is a car- 
tooning of a battle of the Laughs and the 
Glooms, the second of the Van Beuren Rainbow 
Parade series. Sunshine, fired by the bottle 
from cannon, shells all the blue out of the 
Gloom's village, with the aid of Winston Shar- 
bels' music, the march of the Sunshiners and 
the dirge of the Glooms being particularly lik- 
able. Burt Gillett and Ted Eschbaugh directed. 
— Running time, 8 minutes. 



Jack's Shack 

(Educational) 
Entertaining 

An entertaining Terry-Toon cartoon, being 
a play on the old "House that Jack Built" 
story, this should be appreciated by the young- 
sters and enjoyed by the adults. The mouse, 
the cat, the dog, the cow with the crumpled 
horn, the milkmaid all forlorn and the annoy- 
ing farmer are there, and when he disturbs 
the budding romance between the maid and the 
scarecrow, the animals and the birds rally 
about to save the day. — Running time, 6 min- 
utes. 



Gentlemen of the Bar 

(Educational) 
Fair Comedy 

Ernest Truex, diminutive comedian of the 
stage and screen, provokes laughter on occa- 
sion in this yarn of the unsuccessful lawyer, 
who becomes involved in a topsy-turvy divorce 
case, is crossed and double crossed, but finally 
comes out the winner, with the aid of his smart 
secretary. When a woman comes to him, just 
when he is about to give up, wanting a divorce, 
the trouble starts. Running time, 18 minutes. 



40 



MOTION PICTURE HERALD 



January 5, 1935 



FRANKLIN CASE SEEN 
IMPORTANT PRECEDENT 



Ruling Awaited in the Suit on 
"Throwing the Bull" Short 
Subject; Evidence Is Heard 

by BEN HOYE 

Motion pictures are constantly referred to 
as being in their infancy. The term is used 
in the nature of a reproach and yet every step 
that the screen takes towards maturity is 
hampered. Even the law is called upon to 
prevent motion pictures from growing up. 
It was only within the last few years that 
the courts decided that newsreels were to 
•enjoy a semblance of the freedom-of-the- 
press accorded to the daily papers. Today 
the motion picture industry is faced with 
the possibility that screen productions which 
act as commentators in the nature of weekly 
and monthly magazines are to be obliterated, 
or at least reduced to puerile entertainment 
through legal restrictions. 

Topical short subjects dealing with al- 
most every human activity are made by 
all the larger motion picture producers 
and by many smaller companies and by 
individuals. The future latitude of these 
magazines of the screen — and perhaps the 
freedom of expression now enjoyed by 
periodicals and other publications de- 
voted to comment — Is bound up in the 
outcome of litigation pending before Jus- 
tice John F. Carew of the New York su- 
preme court. His decision Is awaited with 
no small anxiety because of Its tremendous 
Importance as a precedent. 

The case in point is the attempt of Sidney 
Franklin, a Brooklyn youth who achieved 
considerable fame in Spain as a bull fighter, 
to collect damages from a motion picture 
company for the inclusion of his picture in a 
screen review of the sport in which he 
gained celebrity, coupled with a humorous 
comment pertaining to his work. 

One of a Series 

The short subject in which Sidney Frank- 
lin appeared was called "Throwing the Bull" 
and was one in a series entitled "World of 
Sports," released by Columbia Pictures. 
These shorts are in the nature of magazine 
articles which treat their subject matter as 
visual education and also humorously, just 
as many of our national non-fiction publica- 
tions do. "Throwing the Bull" covered the 
field of bull fighting throughout the world 
wherever that institution is tolerated. As an 
American who made good in the art of bull 
fighting, Sidney Franklin was naturally in- 
cluded. The actual short footage in which 
Mr. Franklin appears was obtained from a 
newsreel made by Fox Films. The short in- 
cluded similar shots assembled from many 
sources relating to as many phases of bull 
fighting practiced in Madrid, Portugal, 
France, Switzerland, and Mexico, Japan's 
equivalent for bull fighting, and the historic 
and colorful free for all bull fight which is 



staged yearly in Pomplona, Spain. The 
nearest approach to bull fighting permitted in 
this country, an American rodeo, completed 
the continuity. 

Mr. Franklin objected to the use of his 
picture in the short because permission for 
its use in that specific connection had not 
been given. He also objected to the language 
used by the commentator. Ford Bond, who 
referred to Mr. Franklin as the greatest 
Spanish bull-thrower to come from Brooklyn, 
and then corrected himself and said "I mean 
bull-fighter." This remark, as all the com- 
ments throughout the reel, was in keeping 
with the mood of the title and was made with 
humorous intent. It is of the same nature 
as would be used by any columnist and in 
magazines such as Life, Judge, Punch, Time 
and New Yorker. 

All Evidence Heard 

The two circumstances constitute the basis 
for a demand for $300,000 as balm for inva- 
sion of Mr. Franklin's privacy and dignity. 
All evidence has been heard and also oral 
argument, and Justice Carew has both under 
consideration and is expected to hand down 
his decision in the course of a week. 

Among the points raised in opposing 
Franklin's demand for more than a quarter 
of a million were the following: 

Every professional sportsman, politician, 
educator, scientist or other public personal- 
ity who permits and invites exploitation in 
the press and on the screen and whose suc- 
cess is largely due to such exploitation will 
be in a position to jeopardize both press and 
screen in event Franklin's claim is allowed. 
He freely posed for newspapers and news- 
reels, employing descriptive language con- 
cerning himself similar to that used by com- 
mentator Bond in the short subject now 
under attack. As a corollary, "Babe" Ruth 
would be in a position to collect millions in 
damages, and the same is true of any num- 
ber of public figures. The possibilities in 
this direction are staggering, for it is the 
practice of commentators to "kid" every pop- 
ular figure in the sporting field, regardless 
of the high esteem in which the performer 
and the sport, alike, are held. In contrast, 
the subject of the pending litigation, bull 
fighting, is forbidden by law and by public 
opinion, alike, in every nook and corner of 
the United States. 

Under all previous decisions the popular 
form of non-fictional or non-dramatic screen 
entertainment known as newsreels or edu- 
cational or magazine shorts has been ac- 
corded a status somewhat similar to that 
enjoyed by the press. Should Franklin's 
claim be upheld, that he has suffered an en- 
croachment upon personal and private lib- 
erties, it is possible that every individual 
whose face appears in such pictures, and 
whose cupidity prompts him to yield to the 
urge, may contribute to embarrassing the 
motion picture industry with an unprece- 
dented avalanche of litigation. It is hardly 
to be expected that a newly created nuisance 
capacity inherent in such a situation will be 
overlooked by those who regard the motion 
picture industry as a shining target. 



IVehh Chairman 
Of First Division 

Stuart W. Webb, president of Pathe Ex- 
change, Inc., last week was elected chair- 
man of the board of First Division Ex- 
changes, Inc., and First Division Pictures. 
At the same time Harry H. Thomas, presi- 
dent of First Division, announced the ap- 
pointment of Amos Hiatt, former secretary 
and treasurer of Pathe News, as a vice- 
president of the company and assistant to 
the president. 

Mr. Webb's appointment to the chairman- 
ship of the First Division board is consid- 
ered the natural result of Pathe's participa- 
tion not only in First Division financing but 
also in the association of the company with 
Time magazine for the distribution of 
Time's newsreel, "The March of Time," the 
first issue of which will be released before 
the end of this month. 

Mr. Webb said over the week-end that 
"there is nothing mysterious or secretive 
about it," referring to his election. 

"Harry Thomas continues as head of the 
company and can take my advice or leave it 
as he sees fit." 

Mr. Webb is a native of Massachusetts 
and a graduate of Harvard. For a time 
after leaving college he was connected with 
the City Trust Company in Boston, becom- 
ing assistant secretary. Following this he 
was assistant secretary of the Old Colony 
Trust Company, also of Boston, later be- 
coming chairman of the board and in 1922 
he was made chairman of the board and 
president of the Eastern Manufacturing 
Company, a paper manufacturer. In 1929 he 
entered the Pathe picture. 

Amos Hiatt went to RKO Radio Pictures 
in 1928 as assistant treasurer. In 1931 he 
became secretary and treasurer of RKO 
Radio Pathe Pictures, and had remained in 
that capacity ever since. 



Papers Increase^ 
Ayer List Shows 

There were 129 more newspapers pub- 
lished in the United States and Canada dur- 
ing 1934 than in 1933, according to the 1935 
edition of N. W. Ayer & Son's Directory of 
Newspapers and Periodicals, just published. 
In 1933, 212 fewer newspapers were pub- 
lished than in 1932. 

The record indicates a total of 14,091 
newspapers, of which 2,197 are dailies, an 
increase of 38, and 11,856 are weeklies, 
semi-weeklies and tri-weeklies, an increase 
of 89. The United States has had an increase 
of 123 newspapers, of which 33 are dailies, 
and Canada an increase of six, of which five 
are dailies. 

Eighteen of the new papers are in New 
Jersey and 18 in Texas. The south has 
shown the greatest sectional gain, with 39. 
The 6,546 trade and class publications listed 
indicate a decrease of 327 compared with the 
previous years, with the greatest loss in the 
Midwest, where there are 116 fewer publica- 
tions. 



January 5, 1935 



MOTION PICTURE HERALD 



41 



Falsity of Star Rating Reflected 
By Low Marks on Box Ofjice Films 

It was one of those ardent and outspoken hotel room conferences during the 
Charlotte convention of the Motion Picture Theatre Owners of North and South 
Carolina, when the glasses in hand were being considerably neglected for heated 
remarks anent this and that in our provocative industry. There Charles Picc/uet and 
Roy Smart and Bob Kincey and David Palfreyman, the professional listener, were 
passing the remarks about quite lively. Then tip rose Ed Kuykendall, president of 
the Motion Picture Theatre Owners of America, to make remarks on one of the 
favorite annoyances — the star rating system of fan publications and newspaper 
reviewers. "Let me have that in writing," the editor of Motion Picture Herald 
requested— and so here it is.— TERRY RAMSAYE. 

"In further reference to our conversation in Charlotte regarding fan nnagazines 
and others, such as Liberty," began Mr. Kuykendall's letter. 

"First, I want to say I am convinced that the fan magazines keep thousands 
away from the theatres because of their attempt to classify pictures, and because 
they try to expose the mechanics of production, thereby destroying the illusion 
that used to have a tremendous appeal, and patrons find themselves sitting in 
the theatre figuring out how this and that scene was faked, and losing the very 
thing for which they paid their money — imagination and make-believe. 

"As to magazines like Liberty, they make terrible mistakes in rating pictures, 
and in many instances have rated very low pictures that were great box office. 
But I suppose they also attract patrons to the theatre, through their reviews. 

"Also the fan magazines would probably help if they left off the above men- 
tioned expose of the mechanics. Taken as a whole, I believe the magazines should 
content themselves with describing the picture, and pass up the criticism, as they 
really only represent the opinion of one person, which in many Instances is 
questionable. 

"You are rendering a great service to the industry. May you continue to 
serve and prosper and may the New Year bring you increased success." 



15^645 Theatres 
IVired in Europe^ 
Lange Estimates 

The total of sound theatres in 20 coun- 
tries of Europe as of December 1, 1934, is 
estimated at 15,645 by Fred W. Lange, 
Continental general manager for Para- 
mount, in New York last week on his an- 
nual visit. Germany, leading, has 4,674 
wired theatres, and France is second with 
2,714. Next in order, according to Mr. 
Lange's compilation, are: Spain, 1,528; 
Italy, 1,079; Sweden, 800; Czechoslovakia, 
777. The Baltic countries have a total of 
185, of which Lettland has 77 ; Estonia, 56 ; 
Lithuania, 52. 

Theatre conditions on the Continent are 
generally bad, according to Mr. Lange, and 
only outstanding pictures are showing profit. 
In Germany the business is better than in 
any other Continental country, said Mr. 
Lange. However, he foresees better condi- 
tions for the 1935-36 season. 

French producers are turning out approxi- 
mately 200 features for the current season, 
a slight increase Over 1932-33, it was esti- 
mated by Mr. Lange. Theatre construction 
is virtually at a standstill, he declared. Para- 
mount is considering the production of two 
to three pictures in Sweden, in addition to 
the eight planned for the Joinville studio 
near Paris. The Swedish films are planned 
for this season, with a native producer to 
handle production for Paramount. It has 
not been determined whether or not Para- 
mount will engage an outside producer for 
the Joinville studio, but in any case the se- 
ries will be produced under the supervision 
of Ike Blumenthal, head of the studio. The 
company does all its French dubbing at the 
Joinville plant, actual production having 
been negligible during the past few years. 
Outside companies in the individual coun- 
tries dub in Germany, Spain and Italy. 



RCJ Merges 
Two Subsidiaries 

In the interests of economy and eonve- 
nience of operation, and as a final step in 
the process of centralization under way for 
some time, RCA Manufacturing Company, 
Inc., has been formed and chartered at 
Dover, Del., as a consolidation of the RCA 
Victor Company and RCA Radiotron Com- 
pany, the two wholly owned manufacturing 
subsidiaries of the Radio Corporation of 
America. 

The present officers and management of 
the two companies will be continued, and 
the factories at Camden and Harrison, N. J., 
will continue operation as at present. The 
present trade marks of both companies will 
be maintained, according to the announce- 
ment from David Sarnoff, president of RCA. 
E. T. Cunningham will be president of the 
new company, and Mr. Sarnoff chairman 
of the board. Two divisions, RCA Victor 
Division and RCA Radiotron Division, will 
be formed within the RCA Manufacturing 
Company, Inc. 



Fox IVest Coast 
Setup Due Shortly 

The new setup of Fox West Coast, assets 
of which were allowed for sale last week to 
National Theatres Corporation for $17,000,- 
000 by the Los Angeles federal court, is ex- 
pected to be completed before the end of 
this month, it was indicated Monday in re- 
ports from the Coast. 

Unless an appeal by the Marshall Square 
Theatres of San Francisco and Harry L. 
Hartman of San Diego from approval of the 
sale order by United States District Court 
Judge George Cosgrove holds up the cir- 
cuit's reorganization plans, it was consid- 
ered as definite that the Fox West Coast 
group will be operating under the new setup 
by the end of January. As yet George and 
Spyros Skouras have not signed their 10- 
year joint operating contract. 

In addition to taking over the assets of 
Fox West Coast, National Theatres will ac- 
quire all Wesco subsidiary units, including 
Fox Rocky Mountain and Fox Midwest. 
These two latter units are expected to be 
taken out of bankruptcy by the end of 
March. New companies already have been 
formed to replace them. Associated Theatres 
supplanting Fox Rocky Mountain and Fox 
Midcontinent replacing Fox Midwest. 

It was announced in New York last week 
that filing of a plan of reorganization for 
Fox Metropolitan Playhouses, scheduled for 
last Thursday, by the bondholders' commit- 
tee would be effected on January 9. 



Penn MPTO 
Re-elects Pizor 

Lewen Pizor was re-elected Friday to the 
presidency of the Motion Picture Theatre 
Owners of Eastern Pennsylvania, Southern 
New Jersey and Delaware. Mr. Pizor had 
been out of office for six months and suc- 
ceeded Charles Segall, who followed Mr. 
Pizor into the office a year ago. 

Ben Fertel was elected financial secretary 
and George P. Aarons and Mike Lessy were 
re-elected secretary and treasurer. Vice- 
presidents are Mike Egnal, Hai-old D. 
Cohen and Joe Conway. The directorate is 
composed of Mr. Segall, Ed Jeffries, Abe 
Sablosky, Leonard Schlessinger, Luke 
Gring, Morris Gerson, Fred Leopold, Mor- 
ris Handle, Mort Lewis, I. Hoffman, Lew 
Felt. Norman Lewis, Forman Corbett, 
Arthur Smith, Joseph Schwartz, George 
Gravenstine, George Kline and Ben Am- 
sterdam. 

At the Philadelphia meeting each member 
agreed to purchase independent film several 
days each year. A committee was appointed 
to confer on consolidation with the Inde- 
pendent Exhibitors' Protective Association, 
which this week started a membership drive. 

Allied States Association also began a 
member campaign throughout the South, 
coincident with the laying of final plans by 
the MPTOA for its annual convention in 
New Orleans in February. 

The MPTOA, it was reported this week, 
has 25 units in the country and Allied 21. 




GOOD 




in 




/ 






111 uiine 



FAIRY 



with 

FRANK MORGAN 

REGINALD OWEN • ALAN HALE 
ERIC RLORE • HUGH O'CONNELL 
IITNE CLAYWORTH 

Story translation by lane Hinton 

Directed by WILLIAM WYLER 
Produced by CARL LAEMMLE, Jr. 




44 



MOTION PICTURE HERALD 



January 5, 1935 



PARAMOUNT HEARING 
REOPENS JANUARY 10 



Creditors' Counsel Given Time 
To Examine Reports; Saenger 
Reorganizing Plan Approved 

Paramount Publix Corporation's plan for 
financial reorganization and discharge from 
bankruptcy was submitted to the United 
States district court in New York Thurs- 
day. After two days of hearing, Federal 
Judge Alfred C. Coxe adjourned the sessions 
to January 10 in order to give creditors' 
attorneys an opportunity to examine reports 
filed with the court during the second day's 
testimony. 

Opposition to the plan was voiced by only 
two representatives of small creditor groups 
— Samuel Zirn, who consistently hah opposed 
various phases of the company's operations 
and ofiicial set-up since it went into bank- 
ruptcy in March, 1933, and Archibald 
Palmer. Mr. Zirn is said to represent less 
than $40,000 of Paramount debentures, while 
Mr. Palmer is counsel for stockholders and 
bondholders of Allied Owners Corporation, 
one of the largest creditors. 

The Saenger Theatres reorganization plan 
was approved Wednesday by Referee John 
A. Joyce and Federal Judge Coxe in New 
York. It still awaited the formality of ap- 
proval by the federal court in New Orleans. 

Zirn Is Overruled 

The first objection of the Paramount hearing- 
was made by Mr. Zirn, who moved that Judge 
Coxe refer hearing on the plan to Federal 
Judge Murray W. Hulbert, who is presiding 
over the current bankruptcy term in the New 
York district court, on the grounds that Judge 
Coxe, presently assigned to motions term, lacked 
authority to preside at the hearing. Judge Coxe 
overruled the motion and Mr. Zirn took an 
exception. 

The plan was submitted by Alfred A. Cook, 
counsel for the debtor, who also is counsel for 
the stockholders' protective committee which 
holds 54 per cent of the company's 3,220,900 
shares of the stock. There are more than 37,000 
Paramount stockholders. 

Mr. Cook made special mention of the part 
played by Kuhn, Loeb & Co. in the plan's for- 
mation. He said Paramount's bank creditors 
had suggested formation of the bondholders', 
stockholders' and bank group committees, and 
had recommended the chairman and members 
of those committees and their counsel. 

Defends Settlennent 

Mr. Cook explained that it had been at this 
point that the bank committee called on Kuhn, 
Loeb & Co. to draft a plan of reorganization, 
which the former Paramount bankers did after 
retaining Cravath, de GersdorfT, Swaine & 
Wood as counsel. Subsequently Kuhn, Loeb 
developed several different plans, aided by its 
counsel for the committees, but when the finan- 
cial house recently was named in an application 
of the Paramount trustees for leave to bring 
suits for recovery and accounting as a result 
of activities in connection with the operation of 
a Paramount employees' stock purchase plan 
from 1929 to 1932, the banking house withdrew 
from activities in connection with the final re- 
organization plan. Its representatives, Mr. 
Cook said, resigned from the Paramount direc- 
torate and it completely disavowed representa- 



tion on the board of the new company until 
the trustees' actions have been disposed of. 

Mr. Cook defended the settlement, as pro- 
vided for in the plan, of the $13,200,000 bank 
group indebtedness ; the Paramount Broadway 
reorganization plan, which was attacked by 
Archibald Palmer, and the $2 assessment on 
stockholders. In making his defense of these 
provisions, Mr. Cook anticipated the main points 
which Mr. Palmer later advanced in opposition. 

The Paramount counsel said that the $5,- 
000,000 cash payment to the banks provided in 
the plan was justified because it represented re- 
payment of a loan which had been designed to 
finance production, thus keeping the company 
"on its feet"' in 1932. The stock assessment he 
defended because, he said, new bank money 
would not be available to the reorganized com- 
pany. This assessment is intended to raise 
$6,500,000. 

Austin Keough, secretary and counsel of 
Paramount, was the first witness. He revealed 
that Paramount has 8,000 exhibitor customers 
out of a potential 13,000 total in the country. 
Mr. Keough also said that 25 per cent of the 
company's distribution revenue comes from its 
own theatres and that "uncertainty in the minds 
of non-contract employees over their future 
because of the company's bankruptcy created a 
problem in morale throughout Paramount" that 
made a speedy reorganization essential. 

Palmer Attacks Bank Loan 

The objections to the plan by Mr. Palmer 
included the assertion that the Paramount 
Broadway should not be included in the plan 
because the building is steadily losing money 
and would saddle the new company with an un- 
necessarily heavy burden. He also attacked 
the bank loan and stated he favored definite 
limitation of the number of banking men on the 
new directorate. 

Mr. Palmer criticized the lack of warranties 
by the trustees or the reorganization committees 
for the financial statements contained in the 
plan and attempted to show that without them 
the statements were no more than unofficial es- 
timates. Walter B. Cokell, Paramount treas- 
urer, who was being cross-questioned on this 
point by Mr. Palmer, said some of the state- 
ments concerning assets were estimates based 
on probable receipts from companies such as 
Saenger and Olympia, as a result of their im- 
pending reorganizations. 

Mr. Palmer then asked the court's authori- 
zation to call the trustees, Charles D. Hilles, 
Fugene W. Leake and Charles F. Richardson ; 
Percy Johnston of the creditor bank group ; 
Duncan Harris of the bondholders' committee : 
Robert Goelet or Robert Dowling of the Para- 
mount Broadway bond committee, and Duncan 
Holmes of the stockholders' committer, for 
questioning as to why they believed the plan to 
be a good one for the company. Judge Coxe 
denied the application. 

$17,000,000 Cash on Hand 

Following the second day's testimony, dur- 
ing which it was stated the company currenth' 
has approximatelv $17,000,000 cash on hand. 
Judge Coxe made his adjournment order to 
January 10. Reports filed during the proceed- 
ings had included one on the status of pending 
litigation begun hv the trustees against former 
directors and officials of the company ; one of 
the status of the claims filed against Paramount, 
and a report on executory contracts of the 
debtor. Paramount Publix. Mr. Palmer consid- 
ered these reports so pertinent to the reorgani- 
zation proceedings that he asked a 30-day 
adjournment. Nathan Burkan. counsel for the 
merchandise creditors' committee, also asked 



for a 30-day postponement, and committees 
favorable to the plan requested one week. 

Papers in the suit of Paramount's trustees 
against officials and former Paramount direc- 
tors, were filed in U. S. district court. New 
York, last week, and more than half of the de- 
fendants named have been served and will be 
required to file answers within the next few 
weeks. The trustees also instituted separate 
actions for recovery of salaries or bonuses in 
excess of a reasonable amount against Adolph 
Zukor, Jesse L. Lasky, Sam Katz, Ralph Kohn 
and Sidney R. Kent. 

Other defendants already served in the stock 
purchase suit, in addition to Mr. Zukor and Mr. 
Kent, include Jules E. Brulatour, Harold B. 
Franklin, Sir William Wiseman and Eugene 
Zukor. Associates of Kuhn, Loeb, in addition to 
Sir William, are also being served in connection 
with the actions, which ask for accountings of 
actual or potential profits in connection with the 
stock purchase plan and any resultant loss 
which Paramount may have incurred. 

Lowell Sherman^ 
Actor^ Director^ 
Dies in Hollywood 

Lowell Sherman, widely known motion 
picture actor and director, died at Cedars 
of Lebanon Hospital, Hollywood, late last 
week of pneumonia. He was 49 years old. 
His latest films were "She Done Him 
Wrong'' with Mae West, and "Morning 
Glory," with Katharine Hepburn. He was 
in the midst of the direction of "Becky 
Sharp," all-color feature for Pioneer Pic- 
tures, an RKO release, when he was stricken. 
Having suffered from laryngitis for the past 
year, he had all but lost his voice. His re- 
sistance was low, and when pneumonia set 
in, he was unable to withstand the new com- 
plication. 

Most familiarly known, in recent years at 
any rate, for his work as director and player 
for the motion picture, Mr. Sherman was 
also widely known and had notable achieve- 
ments to his credit on the legitimate stage 
as well. Both his grandmother, Kate Gray, 
who had played with Booth, and his mother, 
Julia Louise Gray, who left the stage when 
he was born, transmitted an aptitude and a 
natural liking for the stage, but he had no 
need to borrow on their reputations. His 
father was a theatrical manager. 

Born in San Francisco on October 11, 
1885, Mr. Sherman was educated in New 
York and made his debut in a John Mack 
vaudeville sketch. He played stock later, 
with such as Jane Cowl, Lenore Ulric, 
Pauline Lord and Ruth Chatterton. His first 
real success was in "The Commuters," many 
another successful play following. One of 
his first films was "Way Down East," the 
D. W. Griffiith success, in which he played 
the villain and Richard Barthelmess the 
juvenile. As a villain of the old school he 
appeared in many following pictures. He 
played the man of the world when the talk- 
ing technique came to the motion picture 
then became a director. Another of his 
more recent efforts as a director was "Night 
Life of the Gods," for Universal, which is 
soon to be released. 

Mr. Sherman was married three times, 
each marriage ending in divorce. He i.s 
survived by his mother. The body wa"; 
brought to New York for burial. 



January 5, 1935 



MOTION PICTU RE HERALD 



45 





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CHICAGO 























































The chart, based on Motion Picture hierald's tabulation of box-office grosses, 
shows the business done in three Midwestern key cities during the twelve-week 
period from October 6 to December 22, 1934. The gross for the first week of 
the period in each city is taken as 100 per cent for that city. 



Film Foundation 
Declares Program 

The Motion Picture Foundation of the 
United States, which three months ago de- 
clared its intentions of producing "films for 
the family" exclusively, this week issued an 
announcement to the lay press — excluding 
the trade press from its publicity mailing 
lists — detailing five different types of films 
which will be made by its production staff. 
The production staff was not made known. 

The report, sent to the newspapers from 
the Foundation's headquarters at 247 Park 
Ave., New York, lists its picture production 
program as follows : 

"Family pictures, which will be promoted 
particularly for use at the increasingly popu- 
lar week-end family shows, and for which 
exhibitors are making demands. 

"Historical productions, showing the de- 
velopment of States and cities and empha- 
sizing the democratic basis upon which our 
country has made unparalleled progress. 

"Instructional pictures, as an aid to teach- 
ers in classrooms, supplementing and visual- 
izing the subject matter of te.xtbooks. 

"Music in pictures, which will increase 
understanding and appreciation of fine music 
through the dramatic pictorial interpretation 
of musical masterpieces. 

"Pictures on international goodwill and 
friendship, showing the necessity for world 
unity and international cooperation." 



Lucchese Dead 
In Philadelphia 



Anthony Lucchese, well-known indepen- 
dent Philadelphia exchange man, died at 
his home on Sunday night after an illness 
of several months. The funeral was held 
Thursday. 

Mr. Lucchese was one of the first men in 
the film business to open offices in Vine 
street, which today is the film row of Phila- 
delphia. He operated the Gold Medal and 
Majestic exchanges in Philadelphia and 
Washington. 



Sonin, Metro Official, 
Dies at Johannesburg 

Carl J. Sonin, Metro-Goldwyn-Mayer's 
South African manager, was found dead at 
Johannesburg on New Year's Eve. The re- 
mains were cremated. Mr. Sonin, who was 
about 40 years old, was New York exchange 
manager for Metro seven years ago and later 
was tranferred to the' foreign division. 



AMPA Meets January 17 

The first open meeting of the New Year 
of the Associated Motion Picture Adver- 
tisers in New York will be held January 
17. First Division executives and officials 
of Time magazine will be guests of honor. 

Order Claims of Art Cinema 

Stockholders of Art Cinema Corporation 
will have until January 12 to file in chan- 
cery court at Wilmington claims against the 
company in the matter of the bill for ap- 
pointment of trustees in dissolution. 



Cleveland Clearance 
Agreennent Is Ended 

The Cleveland protection agreement, en- 
tered into between local exhibitors and all 
distributors for a two-year period, expired 
on Monday and it is understood no efforts 
are being made to renew the pact. First run 
exhibitors, however, are said to have re- 
quested that distributors continue to sell 
under the same protection plan as set forth 
in the agreement. 



U. A. Acquires "The Battle" 

United Artists this week closed a 
with Leon Garganoff, producer of 
Battle," for distribution of the film in this 
country, retitled "Thunder in the East." 



deal 
The 



New Trans-Lux Opens 

The first Trans-Lux theatre opened in 
Philadelphia this week, with the established 
policy of newsreels and short subjects. 



A Film Preview 
Above the Clouds 

What is probably an all-time high for 
motion pictures was scheduled for New 
York on Thursday when two parties of 
newspapermen, explorers and film execu- 
tives were to go 12,000 feet above the city 
in an Eastern Airlines Douglas passenger 
plane to view Martin Johnson's animal pic- 
ture, "Baboona." 

The first party was to leave Newark 
in the Douglas, piloted by famed war ace 
and commercial pilot Eddie Rickenbacker, 
who recently broke all records for trans- 
continental flying when he piloted the same 
plane from Los Angeles to New York in 
12 hours, three minutes and 50 seconds. 

Cruising nearly two and one-half miles 
above New York City, the interior of the 
mighty airliner was to be changed into a 
tiny motion picture theatre, the passengers 
to be treated to the novel thrill of watching 
the first "air-showing" in the industry's 
history. 

The two air jaunts, the second to leave 
the flying field at 5 o'clock, are part of 
the exploitation campaign being conducted 
on the picture by Roger Ferri of Fox, which 
is releasing the latest Johnson animal epic. 
The film, incidentally, was photographed in 
the main from an airplane in Africa. East- 
ern Airlines had installed a Simplex pro- 
jection equipment and complete Western 
Electric sound appartus. Mr. and Mrs. 
Johnson, Arthur Brisbane and others were 
scheduled to be among the passengers. 

On Wednesday Mr. Johnson spoke to Ad- 
miral Richard E. Byrd on a two-way broad- 
cast to Little America. They discussed the 
respective merits of being the first two ex- 
plorers to photograph a complete motion 
picture from the air and to fly over the South 
Pole. 



Music Code Is 
Law This Week 

p. A. Murkland, NRA deputy adminis- 
trator, this week advised John G. Paine, 
chairman of the Music Publishers' Protec- 
tive Association that the code of fair com- 
petition for the music industry will become 
effective by the end of the current week. 

The code will be approved by the NRA 
executive committee, but the fact that the 
publishing industry employs less than 50,- 
000 persons makes it unnecessary for the 
music code to receive the President's sig- 
nature. 



U.S.S.R. Will Make 
Foreign Film Awards 

The government of the Union of Soviet 
Socialist Republics announced from Mos- 
cow last week that it will make awards to 
foreign producers for the best features and 
short subjects shown in the U.S.S.R. dur- 
ing the past year. The awards will be made 
at the World Cinema Festival, to be held 
in Moscow about the middle of February. 



Olmstead to Studio 

Ed Olmstead, formerly in charge of Co- 
lumbia home office exploitation, this week 
succeeded Hubert Voight as studio public- 
ity head in Hollywood. 




dIVIAdM in Portland! Great biz!" 



^ ■'^ ■ III rorriana: v^reat biz!" ~I3SSSSSS^ 

^fR^KSSJ^aisa^St^^if^^iwsJSS^a**^^ * I ■■ 

" SWELL in San Francisco! S"'"*""^^!^ 



/I 






20™ 

CENTURY 
PICTURES 

starts off the New Year with the 
picture the Hollywood Reporter 
predicted "should do one of 
the great grosses of all time!" 



1 



WALLACE BEERY 



IN 



& MIGHTY BARMJ 

a DARRYL F. ZANUCK 

production presented by JOSEPH M. SCHENCI 






I tk 



UNITED ARTISTS 



48 



MOTION PICTURE HERALD 



January 5, 1935 



40 STORIES BOUGHT; 
SCHEDULES FILLING 



Only Six Stage Plays Purchased 
in Decennber, 19 Originals, 
and 19 Books and Novels 

The producers in Hollywood have A'ir- 
tually completed the accumulation of story 
material for 1934-35 feature schedules, pur- 
chases of books and plays in December hav- 
ing dropped to 44, from the 70 in November, 
51 in October and 75 in September. The 
dramatic stage continued to be an incon- 
spicuous source of material, only six plays 
having been purchased in December, com- 
pared with 19 original stories and an equal 
number of books and novels. December pur- 
chases by companies follow : 

SOURCE OF MATERIAI TOTAL 
ORIG- FOR 
COMPANY INAL BOOK PLAY MONTH 

Ambassador . 8 . . 8 

Chesterfield .... I . . I 

Columbia 2 2 

Fox 2 2 

Goldwyn (U. A.) . I I 

London (U.A.).. .. I I 

Metro 4 5 3 12 

Paramount 2 3 I 6 

Radio I 3 I 5 

Universal 1 3 4 

Warners I 1 2 

TOTALS FOR 

DECEMBER ... 19 19 6 44 

TOTALS SINCE 
SEPTEMBER I . 1 13 99 28 240 



One of the unusual December purchases 
was a block of eight original outdoor stories 
by James Oliver Curwood, acquired by the 
independent Ambassador Pictures for a new 
series of westerns to star Kermit Maynard. 

Again, during the month, producers in 
Hollywood made some noted story purchases 
to serve as the basis for new product, several 
of the acquisitions presenting in their liter- 
ary or stage form good possibilities for mo- 
tion picture box office attractions. 

Metro purchased talker rights to Jacques 
Deval's wellknown "Cardboard Lover" musi- 
cal, for Maurice Chevalier's next, and also 
got "The Life of Cecil Rhodes," for Charles 
Laughton. Two other plays, "No More 
Ladies," by A. E. Thomas, and the Selwyn- 
LeBaron "Something to Brag About," were 
bought, besides Booth Tarkington's "Ren- 
nie Peddigoe," Charles Dickens' "Tale of 
Two Cities" and "Wild Oats," the novel by 
Florence Ryerson and Colin Clements. 

Universal was strongly represented among 
December story buyers, acquiring the popu- 
lar Frank Merriwell adventure stories for a 
serial, and E. Phillips Oppenheim's "Great 
Impersonation." 

Fox bought Dana Burnett's "Shining Ad- 
venture" for Shirley Temple, and Radio 
negotiated Sir James M. Barrie's "Quality 
Street" for Katharine Hepburn. 

The sources and authors' names of all 
properties purchased during the first half of 
December were reported in previous issues. 
Titles of books and plays and the names of 
authors of acquisitions made in the last half 



of the month follow, together with recapi- 
tulations of purchases by companies : 

(Week Ending December 22nd) 

sou RCE OF MATERIAL TOTAL 
ORIG- FOR 
COMPANY INAL BOOK PLAY WEEK 

Metro I I 2 

Paramount I I 

Warners I I 

TOTALS FOR 

THE WEEK. .2 2 4 

TOTAL SINCE 
SEPTEMBER I . . 10! 96 28 225 

Cardboard Lonter, play, by Jacques Deval, pur- 
chased by Metro for Maurice Chevalier, and 
to be produced by Irving Thalberg. 

Hero's Son, original, by Frederick Hazlitt 
Brennan, purchased by Metro. 

Page Miss Glory, play, by Phillip Dunning, 
purchased by Warners for Marion Davies. 

You Gotta Have Romance, original by 
Eleanor Griffin and William Rankin, pur- 
chased by Paramount. 1 

(Week Ending December 29th) 

SOURCE OF MATERIAL TOTAL 
ORIG- FOR 
COMPANY INAL BOOK PLAY WEEK 



Ambassador ... 8 

Fox 

Goldwyn (U.A.). I 

Metro I 

Paramount 

Radio I 

Universal 

Warners I 



8 



TOTAL FOR 
THE WEEK. . 

TOTAL SINCE 
SEPTEMBER I 



12 



13 



99 



15 



28 240 



Brazen, book by Harry Segall, purchased by 
Paramount as possible vehicle for Cary Grant. 

Fly By Night, book, by Eric Hatch, purchased 
by Fox for production by Lou Brock. 

Frank Merriwell books, purchased from Burt 
L. Standish (Gilbert Patten) by Universal 
for serial use. 

PIands Across the Table, original, by Vina 
Delmar, purchased by Goldwyn Productions 
(United Artists) for Miriam Hopkins. 

Man of the World, original, by John Farrow, 
purchased by Metro. 

Molly and Me, original, purchased by Warners 
as a musical for Joe E. Brown. 

They Also Serve, original, by John Wexley, 
purchased by Radio for William Powell. 

Eight Untitled outdoor stories, originals, by 
James Oliver Curwood, purchased by Am- 
bassador Pictures for Kermit Maynard. 

Forty Days of Musa Dagh, book, by Franz 
Werfel, bought by MGM. 



W. B. Frank +o Handle 
Wanger Distribution 

W. B. Frank, once Mack Sennett's New 
York representative, will be in charge of 
all distribution matter for Walter Wanger. 
He has opened an office for Walter Wan- 
ger Productions in the New York Para- 
mount Building. 



50 Executives See 
Improved Industry 

Fifty of the foremost executives of the 
motion picture industry, in expressing last 
week the usual observations of conditions 
and trends in the business at the turn of a 
new year, held these varying viewpoints : 

The average quality of production is 
higher today than in years, giving effect 
to definite demands of the public for a 
higher standard in the intelligent expres- 
sion and moral tone of the art. 

The difference in the gross between 
really good pictures and mediocre prod- 
uct is widening. 

One of the important steps to be taken 
next in the scientific development of the 
motion picture is the inclusion of color in 
production. 

Industrywide cooperation among all 
branches is essential to a complete re- 
turn to normalcy. 

Theatre grosses are steadily climbing, 
the motion picture audience having been 
increased by thousands, reflecting both a 
wider appeal of the screen and improved 
business conditions generally. 

Closer contact between sales divisions 
and studios has brought about a type of 
product with more popular appeal. 

Double bills are being faced by the large 
companies as a serious problem. 

Admission prices must be raised to as- 
sure a continuance of quality product. 

The Legion of Decency movement was 
said to have been a favorable influence on 
the industry as a whole. 

More "internationalism" is needed in 
some American pictures in order that 
Hollywood may continue in its dominant 
position abroad. 

The trend in Hollywood Is generally 
away from "mass" production. 

The foregoing opinions of the motion picture 
industry as it stood at the end of 1934 and the 
relation of that position to its possible progress 
in 1935 were among those expressed in state- 
ments made by the following leaders : 



Merlin Aylesworth 
Jack Cohn 
John D. Clark 
M. E. Comerford 
Ned E. Depinet 
Felix Feist 
Edward Golden 
Samuel Goldwyn 
James R. Grainger 
E. W. Hammons 
Will H. Hays 
M. H. Hoffman 
W. Ray Johnston 
B. B. Kahane 
Sidney R. Kent 
John W. Hicks 
Arthur W. Kelly 
Carl Laemmle 
Carl Laemmle, Jr. 
Jesse L. Lasky 
Arthur A. Lee 
Jules Levy 



Al Lichtman 
A. Montague 
Chas. C. Petti john 
Budd Rogers 
Charles R. Rogers 
David Sarnoff 
George J. Schaefer 
Joseph M. Schenck 
Nicholas M. Schenck 
Gradwell L. Sears 
J. H. Seidelman 
Clayton P. Sheehan 
Winfield Sheehan 
A. W. Smith 
Irving Thalberg 
Harry Thomas 
Albert Warner 
Jack L. Warner 
George Weeks 
Darryl F. Zanuck 
Adolph Zukor 



Myron Scudder, National 
Board Treasurer, Dies at 74 

Dr. Myron T. Scudder, for many years 
treasurer of the National Board of Review 
of Motion Pictures, died at his home in New 
York last week at the age of 74. He was 
president of the Scudder School for Girls. 
Born in India in 1860, Dr. Scudder was 
brought to this country at an early age, at- 
tending school in various states. Through- 
out his life as an educator, he devoted much 
time to various phases of social service. 



January 5, 19 3 5 MOTION PICTURE HERALD 



49 



THE HOLLYWOOD SCENE 



By VICTOR M. SHAPIRO 
Hollywood Correspondent 

HOLLYWOOD has now turned an in- 
terested and respectful eye in the 
direction of fihiidom's feminine con- 
tingent and their gradual influx into the ex- 
ecutive ranks. 

Heretofore, with one or two exceptions, 
women have directed their talents in paths 
histrionic, costume designing, editing and on 
down the film scale to the lesser but impor- 
tant clerical duties. Today, particularly with- 
in the last year, women have been assigned 
positions as consultants on motion picture 
production and often have the final word be- 
fore the completed film is shipped to the 
exhibitor. 

Dorothy Arzner, at one time the only 
woman director in the studios, has been 
elevated to an associate producer at Co- 
lumbia by Harry Cohn. Miss Arzner prob- 
ably also will take a hand in direction. 

Mrs. Wallace Reid, another pioneer di- 
rector, now holds an executive post with 
Alonogram. Mrs. Reid formerly financed and 
produced her own pictures. 

Leontine Sagan Latest Assigned 

The newest recruit is Leontine Sagan, 
director of "Maedchen in Uniform," who re- 
cently was imported from Germany and 
placed under long term contract by MGM. 
Miss Sagan's first directorial assignment will 
be "Cecil Rhodes." 

Theresa Helburn, one of the founders of 
the New York Theatre Guild, arrives on the 
Coast the first of the year to step into an 
executive post with Columbia. Miss Helburn 
recently procured a leave of absence from 
the studio to work up new Guild produc- 
tions. 

Another recent entrant into the production 
field is Lillian Albertson, for years in the 
legitimate field. Miss Albertson last week 
embarked for Honolulu with her own troupe, 
where she will film a picture independently 
financed. 

Lois Weber, who also was a pioneer in the 
industry, has renewed activity in films and 
is now producing. 

Wanda Tuchock, a writer at RKO, re- 
cently was elevated to a director post and 
has turned out "Finishing School" under 
the Radio banner. 

Frances Marion, one of Hollywood's fore- 
most writers for the screen, immediately was 
placed in charge of preliminary work on 
"The Good Earth," on the death of her hus- 
band, George Hill, who had been handling 
the picture. 

A checkup of studio contract lists shows 
at least fifty women holding long term 
scenario writing contracts. 

V 

Giannini Sanguine 

Doctor Attillio Henry Giannini, Hollywood 
banker, speaking : 

"What difference does it make if some of the 
internal workings of a company run into snags 
every so often The thing that counts, in fact 
the only gauge of a company's efficiency, is its 



profit and loss statement. That summary shows 
if the public takes, wants, and attends their 
pictures. 

"Things may have been tough for some 
film companies during the depression, but 
while I had oil companies, fruit growing 
corporations and every conceivable busi- 
ness enterprise for sale during the bad 
years that have passed, never during this 
entire period did I have a film company 
for sale. 

"Why shouldn't I be sanguine and optimistic 
for the future? Well, I am. Figures tell the 
story." 

V 

Hathaway Among the Elect 

Henry Hathaway, youthful director of "Lives 
of a Bengal Lancer," which caused no small 
stir at a recent preview, has been catapulted 
into the circle of the directorial elect, and next 
to discovering genius, Hollywood revels in 
recognizing one. 

V 

A Little Theatre Guild 

Despite the fact that there are no less than 
a score of little art theatres plus several more 
store room theatres spotted around the town, 
a group of representative stage and screen per- 
sonalities, feeling the need for a major theatri- 
cal guild patterned after the New York The- 
atre Guild, have banded themselves together 
and under the direction of Curt Cox, playwright, 
are organizing what will be known as the Hol- 
lywood Theatre Guild. 

Others now actively associated are Willy 
Pogany, artist studio art director. Irving 
Pichel, Donald Campbell and Edward L. 
Cooper. 

V 

Nat Levine has taken a long term lease on 
the entire studio properties of the Mack Se"- 
nett plant and beginning January 10 it will 



WRITING SCENARIOS 
FOR CONGRESS NOW 

Franklin D. Roosevelt once aspired 
to be a scenario writer just as Al 
Smith once wanted to be an actor. 

As Assistant Secretary of the Navy, 
the yotithfjil aid to Josephtis Daniels 
sent many an original scenario to 
'Paramount, all plots of which cen- 
tered around the activities of the 
U. S. Navy. 

At that time it was Eugene Xukor's 
job to maintain the entente cordiale 
with W ashington, and thojigh Para- 
mount produced "Old Ironsides" in 
the interest of accuracy, it must be 
reported that none of Franklin Del- 
ano's creative efforts ever saw the 
light of a projection machine. 

Well — neither did Al Smith ever 
become an actor. 



WOMEN IN HIGH STUDIO POSTS 
GIANNINI EXPLAINS OPTIMISM 
LITTLE THEATRE GUILD ON COAST 
SEVEN FILMS START, FOUR FINISHED 

undergo general remodeling and will be known 
as the Mascot studio. An additional sound stage 
will be erected. 

* * * 

Will Hays, with his son, arrived here last 
week and spent the holidays hunting at the 
Hernandez ranch. He will remain here for an- 
other two weeks. 

Frank Borzage suffered a broken shoulder 
while trying out a new polo pony given to him 
as a Christmas present by his wife. He is re- 
covering nicely at the Queen of Angels hospital. 

Lacking only a few votes from its class 
"A" members necessary to ratify the 
Screen Actors Guild with the A.A.A.A. 
the organization will hold a mass meeting 
for its entire membership January 16 to 
inform them of details of the agreement. 

Warming up for the production spurt sched- 
uled to inaugurate 1935, major studios started 
seven new pictures; only one major feature 
was completed, while the independents checked 
in three. 

New product credits Warner, Columbia and 
Paramount each with two pictures and MGM 
a singleton. On the completed side, Warner, 
Atherton, Invincible and Monogram each have 
one. 

Looming important on the Warner activity 
program is the start of "Midsummer Night's 
Dream." The cast which eventually will include 
practically every name on the lot, plus a host of 
outside talent, currently lists James Cagney, 
Dick Powell, Joe E. Brown, Jean Muir, Ian 
Hunter, Hugh Herbert, Frank McHugh, Anita 
Louise, Victor Jory, Mickey Rooney, Veree 
Teasdale, Eugene Pallette, Ross Alexander, 
Grant Mitchell and Otis Harlan. The other 
feature, "Caliente," has Doroles Del Rio, Pat 
O'Brien, Glenda Farrell, E. E. Horton, Phil 
Regan and Winifred Shaw. 

Probably the more, important production 
started at Paramount is "Now I'm a Lady," 
starring Mae West, supported by Paul Cav- 
anaugh, Gilbert Emery, Tito Coral, Fred 
Kohler, Sr., Monroe Owsley, Dewey Robinson 
and Grant Withers. On the list, also, is "Car 
99," the cast for which includes Fred Mac- 
Murray, Guy Standing, Ann Sheridan, Frank 
Craven and William Frawley. 

At Columbia "Mistaken Identity" was started, 
with Conrad Nagel, Florence Rice, Geneva 
Mitchell, Robert Allen, Raymond Walburn, 
Oscar Apfel and Irene Franklin. Starting sim- 
ultaneously, "Devil's Cargo" features Wallace 
Ford and Marian Marsh. 

The MGM activity, "Shadow of Doubt," will 
present Ricardo Cortez, Virginia Bruce, Betty 
Furness, Constance Collier, Isabel Jewell, Har- 
vey Stephens, Arthur Byron and Ed Brophy. 

"While the Patient Slept" is the Warner 
completed feature. Aline MacMahon and Guy 
Kibbee are in the lead roles. 

Atherton (Sol Lesser) completed shooting 
"When a Man's A Man." The cast presents 
George O'Brien, Dorothy Wilson, Paul Kelly, 
Jimmy Butler and Richard Carlyle. 

At Invincible, "Symphony of Living" was fin- 
ished. Al Shean, Evelyn Brent, Gigi Parrish, 
Charles Judels, Albert Conti, John Darrow and 
Richard Tucker will be seen. 

Completing the list is Alonogram's "Alystery 
Man," the cast including Robert Armstrong, 
Maxine Doyle, Henry Kolker and LeRoy 
Mason. 



Sirs: 

lamoneofthemany satisfied listeners 
to your splendid program every Friday 
night over the air. 

Relative to your suggestion as to what 
theatre I would prefer to have your pic 
ture (THE MARCH OF TIME) shown 
I recommend the St. Charles Theatre, 
as it is a family theatre and it is an inde- 
pendent theatre. 

G. D. 

119 Camp Street 
New Orleans, La. 



Sirs: 

I have read your magazine for a num- 
ber of years. In this week's issue I notice 
your new venture, THE MARCH OF 
TIME. I am sure this will prove to be a 
real step forward — and also will be very 
popular. 

J. M. V. 

1 Gothic Avenue 
Toronto. Canada 



Sirs: 

Being MARCH OF TIME fans and 
regular TIME readers, our family is 
naturally very pleased to learn that we 
shall soon see, as well as hear, THE 
MARCH OF TIME. 

There is still no program on the air to 
compare with your half-hour, and we 
feel certain that your newsreel will be 
equally outstanding in its field. 

We should like to see THE MARCH 
OF TIME at any of the following San 
Erancisco theatres: 

Warfield 

Golden Gate 

Alhambra 

Royal 

Metropolitan 
Marina 

K. E. Mac. 

San Francisco, Calif. 



Sirs: 

I have read with a great deal of inter- 
est about your newsreel — M.\RCH OF 
TIME. Please sell the Varsity Theatre, 
an Evanston Balaban & Katz, on the idea. 

J. C. E. 

1311 Chicago Avenue 
Evanston, III. 



Sirs: 

Though we have four theat 
Orange under separate m 
there is a little variety in 
of these seem to prefer He 
tone Newsreel — which I do 
like to see the MARCH 
one of these East Or 
theatres — 

Hollywood Theatre 

Ormont Theatre 

Strand Theatre 

Palace Theatre 0 
half in Orange.) 



Sirs: 

I should like to 
.TIME newsreel ex 
Theatre in Norwic 
of our local theatp 
ever anxious to prj 
able pictures, an< 
in this small to 
stay-at-home 

I congratula 
It fills a timel 
meet with the 



33 Piano ! 
Norwich, N. Y. 




Sirs: 

I would be very glad and very much 
interested in seeing your MARCH OF 
TIME. Would like to see it at Proctor' 
RKO, in Schenectady. 

M. L. S. 

6 Cornelius Avenue 
Schenectady, N. Y. 



Sirs: 

I would like very much to see your 
newsreel exhibited here in the Paramount 
Theatre and would suggest that you 
write them about it. 

L. L. O. 

Kinaton, N. C. 



I suggest the "Grand I 
exhibit THE MARCH (1 

R. K. a 

709 East [ 
Lancastel 



Sirs: 

MARCH OF TIME at 
tre, Niagara Falls, N. Y. 

J. s. mJ 

Niagara F| 



MOTION PICTURES 



Sirs: 

Regarding your new "Venluro" as un- 
nounced in this weel<'s TIME, am pleased 
to recommend the "Paramount" at this 
point as the leading Motion Picture 
theatre and the place selecte d to e.\. 
the "New Man 



Sirs! 

"Thd 
forwa 
progri 
in the 

It iJ 
Poli's.l 
obtain! 

Wes 
can to I 
Ventura 
success.! 



Sirs: 

Permit me to congratulate you on 
vour latest decision to present the 
MARCH OF TIME in the mov_ 
has long been 



I have just looliod ovi^ 
arul notici 



TIME, 
111 of your 
Iturc pic- 



Worcester, 



Mass- 



patrone of^f ^10^ 13 



rife and I ^ 



Copy of I 

Poli's 
Franklil 
Worcesfl 

Gentlen 

As faif 
theatre, 
that the 1 
OF TIM] 
by TIME 
ing during 
and showrl 

TIME'! 
pealed to 
one of thel 
seems to u| 
out a very il 

We are gJ 
lease where! 
vicinity, anq 
will be possi| 
theatre. 



Sirs: 

I would like tcl 
TIME shown at| 
Opera House in 
looking forward 
gent and interesti 



luoorporated. for 

radio pro^^^^^,\. 
l%rv""errsU..P— 



„^ frioBdB as. one 
0^ " taim out 



,caied to - -tatV^y 



seei 



:s to UB 



your 



t^ieatre . 



Very 



truly yo^'^^' 



Sirs: 

For Ihc inolion pictures 1 prefer - 
Allston Theatre, Hrighton .\ve.. 
AUston, Mass. 
For second choice — 

Capitol Theatre. Commonwealth 
Ave., Allston, Miiss. 

C. A. C. 

r> Ashford Street 
Allston, Mass. 



I am extremely interested in your new 
|dea of showing the news in the theatre. 

hope the theatre that my colleagues 
|nd I attend will e.'<hibit them. These 
lieatres are Loew's, Orpheum, Boston, 
kd the Strand Theatre, of Lowell. 
[Because the future is a product of the 
|esent. and the present is a product of 
past. I am sure that your new ven- 
|e will be highly successful. 

J. A. 

Lawrence Academy 
Groton, Mass. 



\m thrilled by your announcement 
new THE MARCH OF TIME 
lope it will be shown in the Palm 
Es Theatre. 

T W Tt 



^•/^tUton^ve. 
^IrcTeter. «ase. 



reade 
, that 
bns at 
Id like^ 



Time fans will prove their 
interest at your box office. 
Read this letter. It's only 
one of thousands. 



Sirs: 

I see TIME Magazine every week in 
my place of business. an<l believe me — 
it "Sells." 

May I suggest a real live wire theatre 
nearby on 4th St.—called the "Rialto." 
I remain respectfully, 

D. R. 

The O.K. News Stand 
636 S. 4 th St, 
Louisville. Ky. 



Sirs: 

I aiTi very inuch interested in your an- 
nouncement of having "The March of 
Time" appear in the moving picture 
houses. I think this is a wonderful devel- 
opment and .something that you should 
be justly congratulated for. 

Please advise me when the first appear- 
ance will get so far out as the lonely 
state of Washington and the City of 
Tacoma. 

E. L. G. 

1910 Commerce Street 
Tacoma, Wash. 



Sirs: 

I am extremely interested in your 
announcement of this week's issue of 
TIME as well as that made over the 
radio last night and I am .sending a copy 
local theater in the 
ill become interested 
n as a regular feature 
TheMarchotTime." 



r,f thic letter to oi 



il 



knt Company, which has a chain 
^s in all important Black Hills 
South Dakota, be 
_to show your 
isreel. 



J. D. S. 

Lawyers Building 
Rak-igh. N. C. 



Si 



Of 



r-B- 



rise 



Kaleigh, W. L.. 



Sirs: 

Referring to your radio announcement 
t_that you were going to put "The 
2n the screen, I would 
Jiave one of 
le mana- 
' house in 
let of his 

fly. 



ho 



"^'^ «eaTl"f « U '^^ 



the 



"On Needles and Pins" 

Sirs: 

You suggest (TIME. December 3l 
that subscribers should write in and tell 
you what cities they would like to have 
THE MARCH OF TIME exhibited. 
I agree with this and suggest for my part 
this city. Pocatello. Idaho. If the par- 
ticular theatre w 
ance to you. th 
Theatre" or one 
located here. 

Waiting "on n 
what new thing 
remain, 



-esent of a yf 

"scription to TIME instead of ca 
to purchase it on newsstands. J 

M. P. 

Mobile, 



r 

bo 



3t 



the 



^ette,. ^ 



to 



See 



It 



Is 



to 



able 



need 
'ollege. 

and 
of the 
Inc. 



In all your experience have 
you ever received a letter like 
this one about any picture? 



In Canada 

Sirs: 

With reference to the announcement 
in THE MARCH OF TIME broadcast 
December 7 and in TIME December 10, 
relative to your new type of newsreel: 

If this is as good as TIME and THE 
MARCH OF TIME, I certainly want to 
see it and I shall be greatly disappointed 
if it doesn't find exhibition in Canada. 

Let's have it up here. The Capitol 
Theatre at Regina, Sask., is the place. 

H. H. K. 

32 Kenora, Apts. 
Regina. Sask. 



Sirs. 

I should appreciate having the motion 
picture, THE MARCH OF TIME 
shown at the Sunshine Theatre in Albu- 
querque, New Mexico. This is our best 
first-run showhouse. 



G. M. P. 

1418 East Silver Street 
Albuquerque, N. M. 



w moviq 
ME w 
atre, 

w. 

R. 
lO'N/ 



the J^^ e^f^ Of r,^, .Bu^,/^ 



flege, 



Pa. 



at 



K. KrR./ 

Michigan ', 
and Techn 
HoughtonI 



Sirs: 

I should like 
TIME newsreelsi 
the following Sc/ 
1st choice-j 
2nd choice/ 
3rd choicd 



Jailer » ®3*er o. 




^ee°°'^^<ieaee 



ty.ii 



eatew 



«»et^>ate?*7. 3^/1^0^''°^.' ^ 



Innouncement 
TIME of the 
fof Time news 
■cover reader of 
Iner of the radio 
Int to be "in on" 
and ear apprecia-i 
IIME'S staff, 
fgestion made by 
rl suggest that in 
ff Time movie series 
Lyceum Theater for 
s: 

largest local theater, 
f-st run pictures, and 
nportant), the adver- 
focal papers of the fea- 
fhe Lyceum always in- 
of the brevities and 
with them. 

F. K. D. 

1312 East 4th Street 
Duluth, Minn. 



Sirs: 

In response to your br< 
evening I would like to 
MARCH OF TIME exhibited at: 
Stuart Theatre, Lincoln, Nebr. 
Liberty Theatre, Weeping Water, 
Nebr. 

If your pictures equal your broadcast 
I will give them my whole-hearted 



'^as. 

•^ostoa 



iSs. 



/■fasg 



support. 



E. B. 

Avoea, 



H. 

Nebr. 



theaf 

:Lrui that I may 
and hearing it in LancasTi 
the first of the year. 
With best wishes, I am. 



A. 0. R. 

206 No. Queen Street 
Lancaster, Pa. 



COPY 
fry Hill 



fight in listening to MARCH 
IE on radio, they announcedj 
!y would have for distribution in] 
MARCH OF TIME pictures, 
fir magazine and radio broadcasts 
^een so interesting, I hope you will 
these pictures for Greensboro. 



3.503 Lanfrafl 
Los Angeles, Calif. 



J. R. O. 

Greensboro, N. C. 



52 



MOTION PICTURE HERALD 



January 5, 1935 



TECHN€L€eiCAL 



iiiiii'i 



iiiiiiii'iii 



The BLUEBOOK School 

By F. H. RICHARDSON 

BLUEBOOK SCHOOL QUESTION NO. 255.— (A) What is the effect If the picture Is too small for the distance 
of the screen from rear seats? (B) What Is your Idea of minimum and maximum picture width for theatre pur 
poses? Give your reasons. (C) What is the practical effect of picture size Increase? (These are not ques- 
tions to be answered briefly. There Is room for a display of considerable knowledge of various effects 
from the viewpoint of the theatre patron.) 



Answer to Question No. 249 



Bhiebook School Question No. 249 was : 

(A) IV herein lies the real evil of picture 
distortion known as the "keystone effect"? 

(B) Assume you are employed to take a 
position as chief projectionist in a theatre 
under construction. The exhibitor shows 
you the blueprints and asks what sise of 
picture you recommend and why you recom- 
mend that size; also what kind of screen 
surface you suggest. He directs yon to put 
your ideas in the form of a letter. Just what 
kind of letter would you write? We will as- 
sume the blueprints show the screen to be 
located on a stage 10 feet in. back of the 
proscenium ; that there zvill be 130 feet from 
the screen to the rear rotv of seats, and 23 
feet from the screen to the front row of seats. 
The seating space zfill be 47 feet zvide. 
There is a balcony. Projection angle is 16 
degrees. 

I find very few good answers, some that 
are mediocre, and very many that I just 
cannot pass, advising the men who sent 
them to get busy and study the problems 
presented by the last question. To avoid 
embarrassment I think I will omit all names 
this week and proceed at once to print the 
best answers received. 

H. Edwards says, "Many projectionists 
(or at least men who have adopted that 
title — without just warrant, it seems to me) 
with whom I have talked, have the mistaken 
idea that if the sides of the screen image 
are made parallel by distorting the projec- 
tor aperture, the fault is wholly remedied. 
I have followed your teachings many years, 
Brother Richardson, and hold you to be cor- 
rect in saying that is not the truth. The real 
evil of distortion caused by a projection lens 
located above the center of the screen is that 
everything in the screen image is distorted 
with relation to everything else. 

"If, for instance, there is an upright board 
on a building of equal width throughout in 
actuality, in the screen image resulting from 
anglar projection, the bottom of that board 
will be wider than the top. That, surely all 
will agree, is inevitable. Likewise, an actor's 
feet will be too large as compared with the 



bead. If we select a point at the center of 
any object as representing normal width, 
then everything below that point will be too 
wide and everything above it too narrow. 

"The real objection to keystone et¥ect is 
that it distorts all objects in the screen image 
out of their proper proportions as to width. 
But that is not all, for two other evils fol- 
low ; namely, everything in the screen image 
would also be 'stretched' vertically. That is 
to say, all objects would be made to appear 
taller than they really are. The actual dis- 
tortion then would be both horizontal and 
vertical. Secondly, such a condition means 
that at only one vertical point of the screen 
can tlie sliarpest focus of the screen image 
be obtained, since the forward conjugate 
foci point of the projection lens is fixed, 
and with a projection angle, every vertical 
point of the screen is a different distance 
from the projection lens than is every other 
vertical point, under which condition it is 
very plain that while a properly corrected 
projection lens may give fairly sharp focus 
all over the screen, still the point of greatest 
sharpness of focus will be only at one ver- 
tical height." 

Now, gentlemen, suppose you all look that 
over carefully, examine your own answer 
and see just wherein you did riot make good. 
That is not intended as a "roast," mark 
you well, but as an admonition to you to 
stop, look and listen before attempting an 
answer to questions. 

(B) I think we must admit that our old 
friends, R. and K. Wells, have done them- 
selves proud on this one. I could not im- 
prove on their answer very much myself. 
Thev say, "We would answer thus : 

"'Mr. T.H.E. Exhibitor: We have to the 
best of our ability considered the questions 
you asked us to give you answers tn and 
believe the following to be best : 

" 'First, the seating space is 47 feet wide 
and it is 23 feet from the screen to the front 
row of seats. The persons seated in the front 
end seats therefore would see the screen, es- 
pecially its farther side, at a heavy angle, 
and unless the screen surface be of such 
nature that the light from the projection 



lens would be widely diffused, there would 
be very heavy fadeaway at these seats. 

"'We therefore recommend a (1) white 
surface in order to secure the highest pos- 
sible brilliancy to theatre patrons per watt 
of electric power applied; (2) that the sur- 
face be sufticiently diffusing in character that 
the fade-away at front end-row seats will be 
reduced to the least possible amount. 

" 'We recommend that the screen image 
size be kept as small as possible and provide 
persons in rear seats with comfortable view- 
ing conditions. This, Mr. Exhibitor, is a 
problem not very easy of solution, for the 
reason that theatre patrons have been edu- 
cated by exhibitors to expect a large pic- 
ture, and people usually do not like too much 
change in something that has become more 
or less a habit. 

" 'If we examine the thing on the basis of 
real merit we know tliat it is possible to have 
a very comfortable view of picture details 
of a picture 12 feet wide at 130 feet, pro- 
vided the picture be well illuminated, and 
reduced picture area enables increased bril- 
lianc}' of illumination as compared with a 
picture of larger size. Also a 12-foot pic- 
ture would be very much better in every way 
from the front end of the seating space — 
especially from the front rows of seats. 

" 'Hov,''ever. we do believe that 12 feet 
would be too small, not because it could not 
be viewed comfortably from the rear seats, 
but because it would be too radical a depar- 
ture from the general practice. We believe, 
everything considered, that a 16-foot-wide 
picture would be a minimum size, an 18-foot 
one a maximum size. We therefore suggest 
a picture width of 17 feet.' " 

T regard this answer as most excellent 
and can heartily endorse everything said. 



Plans Ohio Theatre 

Theodore Lindenberg plans construction 
of a new 600-seat house at Columbus, Ohio, 
to be known as the Bexley. The theatre will 
be in the nature of a laboratory for a new 
sound system, the Lindenberg, which is said 
to differ radically from any now on the 
market. 



A SWELL 
PUBLICITY 

BREAK! 

The lay'out helow is being used by 
newspapers in many spots where 
Forsaking All Other s^^ is break' 
ing records. Copy it when you 
play this M-Q'M box'ojfice smash! 



10 



KEW roRK EVKNINO JOUENAL 



'Ameria^t Gre<a*Mt Eoemiur Newtpaver * * THTJESDAT DECEMBEE 27, 1934 



mi HEART 
PROBLEM AT 
CAPITOL 



Pa^ Beatrice Fairfax i 

Hollywoexj producers liave a 
"heart problem") 

When Metro - Goldwyh - Mayer 
cast both Clark Qable and Kobert 
Montgomery opposite Joan Craw- 
ford in "Forsaking All Others." It 
was considered a brilliant castiBg 
Idea. But when the thne came to 
decide which of the two should 
win Joan in the final fade-out the 
worry started. 

The twol men represent distinct- 
ly different types of screen leading 
men. Gablfe la the njgged. out- 
door hero, and Montgomery the 
brilliant, witty but none-the-less" 
sincere society m.an. 

There are film fans who rave 
about Clark Gable, and others just 
as ardent in their admiration fer 
Bob Montgfltnery And that's 
something you have td keep in 
mind when you're making a film, 
or youU hear about it quick. 

Some Gable faps didn't like the 
fact that their Idol lost out In the 
final clinch of "Manhattan Melor 
drama." an4 Montgomery fans 
have been olanjorlng that It's 
about timt their favorlt* gets a 
"break." 

It looks nice 3 real problem for 
Beatrice Fairfax. Joarl's decision £3 
being kept secret until the film Is' 
unreelM ^-the Capitol, where it is 
now being presented — end Holly- 
wood is antlijiiS^y awaiting the 
fireworks rfiat are (un'e tofeUoW 
In the fan nqiil frdm the camp of 
the loser. ^ ' 

Whfch t?t* doerf the American 
girl think \*Dtaa make the beat 
husband? .Which one woulcf she 
accompany to the aJtar and fol-- 
ever after be content In TXjreak- 
Ing An Others"? 

The -producers wish they knew 
the ecnswez < 



NOTE; The stillsi 
used in this layout I 
areNo.795-x70; 795-* 
82; 795-8 and 795-84. 



CLARK? - GIRLS. HELP JOAN CHOOSE A REEL MATE! - OR BOB 




CLARK GABLE 
He's the ragged, outdoor hero 
playing opposite. Joan Crawfoi^ in 
"Forsaking All Others." 



SUAVE SOPBflSnCATIOS ... 
Robert Montgomery, who is wooine Josn Crawford 
in his ardent scene, represents th* elass of man -with 
polish tend .ballroom mannera BUT — 



VERSUS RUGGED INDIVIDUALISM 
This is a typical Gable.Crawford love-making scene, 
wl^h raises^ the qnestion as to which type Joan should 
marry in reel and real life 



ROBERT MONTGOMERY 
Will he win Joan? Or 
does she prefer Gable's 
type. It's a tough decision. 



54 



MOTION PICTURE HERALD 



January 5, 1935 




THEATRE RECEIPTS 



lllllll! 



The total of theatre receipts for the calendar week ended December 29, 
1934, fronn 107 theatres In 18 major cities of the country, reached $1,098,188, 
an Increase of $242,788 over the total for the preceding calendar week, ended 
December 22, when 106 houses In IB major cities aggregated $855,400. 

{Copyright, 1935: Reproduction of material from this department without credit to Motion Picture Herald expressly forbidden) 



Theatres 



Boston 

Boston 2,900 25c-50c 

Fenway 1,800 30c-50c 

Keith's 3,500 25c-65c 

Loew's State 3,700 35c-50c 

Metropolitan 4,350 30c-65c 

Orpheum 2,700 25c-50c 

Paramount 1,800 30c-50c 



Buffalo 

Buffalo 



3,500 30c -55c 



Century 3,000 



Lafayette 3,300 



Chicago 



25c 



Great Lakes 3,000 25c-40c 



Hippodrome 2,100 25c-40c 



25c 





, 1,400 


25c -50c 




4,000 


25c-68c 




, 900 


25c -40c 




. 2,284 


25c -50c 




3,940 


25c-40c 






25c -SOc 




1,591 


25c -50c 


State-Lake .... 


. . 2,776 


20c-35c 


United Artists. . 


.. 1,700 


30c -60c 



Current Week 

Picture Gross 

"West of the Pecos" (RaHio) 23,000 

"Thst First World War" (Fox).. 3,600 
and "Love Time" (Fox) 
(4 days) 

"Wednesday's Child" (Radio) 18,000 

"Babes in Toy land" (MGM) and.. 7,000 
"A Wicked Woman" (MGM) 
(4 days) 

"Bright Eyes" (Fox) 30,000 

"The Band Plays On" (MGM).... 16,000 

"The First World War" (Fox) and 3,500 
"Love Time" (Fox) 
(4 days) 



"Music in the Air" (Fox) 5,000 

(4 days) 

"The Secret Bride" (W. B.) 7,000 

(3 davs) 

"I Am A Thief" (W. B.) and 4,000 

"Side Streets" (W. B.) 
(5 days) 

"Housewife" (F. N.) and 4,900 

"Lovetime" (Fox) 

"Babes in Toyland" (MGM) and 7,500 
"Student Tour" (MGM) 

"Imitation of Life" (Univ.) 5,200 

(5 days-3rd week) 



"Flirtation Walk" (F. N.) 8,000 

(2nd week) 

'Bright Eyes" (Fox) 35,000 

"The Gay Bride" (MGM) 5,000 

'Chu Chin Chow" 10,000 

(Gaumont British) (2nd week) 

"Pursuit of Happiness" (Para.) 15,000 

20,000 



"Caravan" (Fox) 



"The Painted Veil" (MGM) 18,000 

(11 days) 

"One Exciting Adventure" (Univ.) 12,000 



Previous Week 

Picture Gross 

"Cheating Cheaters" (Univ.) 13,000 

"I Am A Thief" (W. B.) and.... 6,750 
"One Hour Late" (Para.) 

"Man Who Reclaimed His Head" 5,000 

(Univ.) (4 days) 

"Private Life of Don Juan" (U.A.) 12,000 
and "Men of the Night" (Col.) 

"Music in the Air" (Fox) 21.000 



"I Am A Thief" (W. B.) and.... 6,700 
"One Hour Late" (Para.) 



"Transatlantic Merry-Go-Round" 12,500 
(U. A.) 



"Ready for Love" (Para.) and.. 5,000 
"Wagon Wheels" (Para.) 



"Gentlemen Are Born" (F.N.) and 3,800 
"Marie Galante" (Fox) 
(6 days) 

"Private Life of Don Juan" 6,100 

(U.A.) and "It's A Gift" (Para.) 

"Imitation of Life" (Univ.) 9,300 

(2nd week) 



"Flirtation Walk" (F. N.) 8,000 

(1st week) 

"Evelyn Prentice" (MGM) 30,000 

"One Night of Love" (Col.) 5,000 

"Chu Chin C:how".. 10,500 

(Gaumont British) (1st week) 

"Desirable" (W. B.) 17,000 

"Man Who Reclaimed His Head" 30.000 
(Univ.) 

"Babes in Toyland" (MGM) 10,000 



'Kid Millions" (U. A.). 
(3rd week) 



11,000 



"Fugitive Lady" (Col.) . 

"Kid Millions" (U. A.). 
(2nd week) 



12.000 



16.000 



High and Low Gross 

(Tabulation covers period from January, 1933.) 
(Dates are 1933 unless otherwise specified) 

High 1-13-34 "Fog" 23,500 

Low 3-11 "Topaze" 11,000 

High 1-14 "Island of Lost Souls" and ) 

"Billion Dollar Scandal' ( 15,000 
Low 7-9 "She Had to Say Yes" and 1 

"Arizona to Broadway" J 6,000 

High 12-2 "Little Women" 28,000 

Low 3-11 "When Strangers Marry".... 12,000 

High 1-7 "Strange Interlude" 23,000 

Low 3-11 "Men Must Fight" 11,000 



High 11-4 "I'm No Angel" 44,500 

Low 8-4-34 "Notorious Sophie Lang".. 26,000 



High 2-25 "Dangerously Yours" and 

"Deception" f 17,000 

Low S-18-34 "Housewife" and | 

"She Learned About Sailors" J 7,000 



High 12-9 "Dancing Lady" 31,000 

Low 3-25 "Our Betters" 9,800 



High 4-21-34 "The Lost Patrol" and ) 

"Three on a Honeymoon" | 8,100 
Low 12-16 "Solitaire Man" and 1 

"Day of Reckoning" j 3,500 

High 11-4 "I'm No Angel" 27,200 

Low 12-22-34 "Gentlemen Are Bom" ) 

and "Marie Galante" J 3,800 

High 5-19-34 "The House of Rothschild" 18,000 

Low 7-28-34 "Here Comes the Navy".. 4,800 
High 3-10-34 "It Happened One Night" ) 

and "Before Midnight" ( 16,700 
Low 11-17-34 "Jane Eyre" and ) 

"Young and Beautiful" j 4,200 



High 9-2 "Goodbye Again" 75,000 

Low 4-29 "Central Airport" 22,000 

High 4-14-34 "Wonder Bar" 23,000 

Low 7-1 "The Woman I Stole" 5,000 

High 10-14 "I'm No Angel" 50,000 

Low 12-16 "A Man's Castle" 10,000 

High 9-9 "Morning Glory" 37,000 

Low 4-28-34 "Glamour" 11,500 

High 9-15-34 "Dames" 23,000 

Low 8-18-34 "Paris Interlude" 6,000 

High 9-8-34 "Most Precious Thing in 

Life" 19,000 

Low 2-18 "Lucky Devils" 4.500 

High 5-5-34 "The House of Rothschild" 30,000 

Low 3-18 "Perfect Understanding" 6,800 



Cleveland 

Allen 



3,300 20c-40c 



Hippodrome 3,800 30c-44c 

RKO Palace .... 3,100 30c-44c 

State 3,400 30c-44c 

Stillman 1,900 20c-40c 

Denver 

Aladdin 1,500 25c-50c 

Denham 1,500 25c-50c 

Denver 2,500 25c -SOc 

Orpheum 2,600 25c -50c 

Paramount 2,000 25c-40c 



"Babbitt" (W. B.) 2,200 

"Sweet Adehne" (W. B.) 9,000 

"Bright Eyes" (Fox) 19.500 

(10 days) 

"Private Life of Don Juan" (U.A.) 3,500 
(4 days) 

"Pursuit of Happiness" (Para.) 5,000 

(9 days) (20c-35c) 

"Bachelor of Arts" (Fox) 1,500 

"Wednesday's Child" (Radio) and 3,000 
"It's A Gift" (Para.) 

"Music in the Air" (Fox) 6,000 

"Hat, Coat and Glove" (Radio).. 1,000 
(3 days) 

"Bright Eyes" (Fox) 6,000 

(4 days) 

"One Night of Love" (Col.) 3.000 

(25c-50c) 



"The First Worid War" (Fox).. 2,450 
(5 days) 

"Music in the Air" (Fox) '. .. 4,100 

"By Your Leave" (Radio) 12,000 

(30c-6Cc) 

"We Live Again" (U. A.) 8,500 

"It's A Gift" (Para.) 3,000 



"Gentlemen Are Bom" (F.N.).... 2,000 

"The Gay Divorcee" (Radio).... 5,500 

(2nd week) 

"The Painted Veil" (MGM) 7,000 

"The Captain Hates the Sea".... 6,500 
(Col.) 



"Cheating Cheaters" (Univ.) and 600 
"Adventure Girl" (Radio) 

(3 days) 

"Down to Their Last Yacht".... 900 
(Radio) and "Strange Wives" (Univ.) 

(4 days) 



High 11-11 "Private Life of Henry VIII" 
Low 3-4 "Infernal Machine" and ) 
"Exposure" J 
High 10-21 "East of Fifth Avenue"... 

Low 6-10 "Circus Queen Murder" 

High 11-10-34 "Desirable" 

Low 8-19 "No Marriage Ties" 

High 8-19 "Tugboat Annie" 

Low 6-24 "The Eagle and the Hawk". 

High 9-15-34 "Chained" 

Low 11-18 "Stage Mother" and ) 
"Hell and High Water" J 



High 2-25 "Cavalcade" 

Low 8-11-.M "I Give My Love" 

High 9-29-34 "Belle of the Nineties". 

Low 8-4-34 "Elmer and Elsie" 

High 1-13-34 "Roman Scandals" 

Low 12-16 "The Worid Changes" 

High 2-17-34 "Hi, Nellie!" 

Low 6-10 "Zoo in Budapest" 



High 4-1 "The Kid from Spain" 
Low 10-6-34 "Pursued" and 

"Our Daily Bread" 



12,000 

1,800 
30,000 

2,900 
28,000 

4,200 
26,000 

5,000 
10,000 

2,500 



10,000 

1,200 
16,500 

1.800 
17,500 

3,000 
19,500 

3,700 



7,000 
1,2D0 



IricL mucLe the 



boxroffice cficmipicmA. ofljl^ 

"It Happened One Night", "One Night of 
Love" and "No Greater Glory" selected 
among the best by National Board of Review. 

"It Happened One Night", "One Night of 
Love", "20th Century" and "No Greater 
Glory" selected by the Screen Writers' Guild. 

. . AND NOW EXHIBITORS NOMINATE THE 
FIRST BOX OFFICE CHAMPION OF 1935 • 



"Los Angeles Paramount Broadway Bill opening 
biggest in theatre history stop Audience reaction 
most enthusiastic women particularly." 



I arco 



"Dallas Majestic Broadway Bill opening above 
overage stop Second day best gross in eight months 
stop Finest reaction ever witnessed opening box 
office hour earlier today stop Will exceed One 
Night of Love by almost eighty per cent." 

-C^ob 0'CDonnell 

"Springfield Bijou Broadway Bill opening biggest 
business history of the theatre stop Women especi- 
ally enthusiastic stop Broadway Bill same class with 
two previous great hits stop Look for record." 

-lAl (Tinders 

"San Francisco Orpheum Broadway Bill opening 
sensational stop First time my experience women ; 
, as well as men actually stood up and cheered stop . 
Congratulations on another top hit." —0tal Qleides 



WARNER MYRNA 

BAXTER • LOY 

in FRANK CAPRA'S production 

C^jQasecl on llie slory Li; QfHarfc ^^fellin^er 
tvttlt 

yVaher Connolly • Helen Vinson 
A COLUMBIA PICTURE 



56 



MOTION PICTURE HERALD 



January 5, 1935 



CTHEATCE CECEIPTS—CCNT'DJ 



Theatres 



Current Week 



Previous Week 



Hollywood 

Cliinese 2,500 30c -65c 

Pantages 3,000 25c •40c 

W. B. Hollywood 3,000 25c-65c 

Indianapolis 

Apollo 1,100 2Sc-40c 

Circle 2,800 25c-40c 

Indiana 3,133 . 25c-40c 

Lyric 2,000 25c-40c 

Palace 3,000 25c-40c 

Kansas City 

Mainstreet 3,049 15c-40c 

Tower 2,200 25c 

Uptown 2,000 25c-40c 

Los Angeles 

Four Star 900 30c-55c 

Loew's State 2,416 30c-55c 

Paramount 3,596 30c-55c 

RKO 2,700 25c-65c 

United Artists... 2,100 25c-55c 

W. B. Downtown 3,400 25c-40c 

Minneapolis 

Century 1,650 25c-40c 

Lyric 1.238 20c-25c 

Palace 900 15c-25c 

RKO Orpheum... 2,900 23c -50c 

State 2,300 25c-40c 

Time 300 20c-30c 

World 400 25c-75c 

Montreal 

Capitol 2,547 25c-60c 

Imperial 1,914 15c-35c 

Loew's 3,115 30c-75c 

Palace 2,600 30c-65c 

Princess 2,272 30c-65c 

New York 

Astor 1,012 25c-75c 

Capitol 4,700 35c-$1.65 

Mayfair 2,300 35c-65c 

Palace 2,500 25c-75c 

Paramount 3,700 35c-99c 

Rialto 2,200 25c-65c 

Rivoli 2,200 40c -99c 

RKO Music Hall 5,945 35c-$1.65 

Roxy 6,200 25c -55c 



Picture 



Gross Picture 



Gross 



'Music in the Air" (Fo.x) 4.292 

{50c-65c) (5 days) 

"Bright Eyes" (Fox) 2,100 

(50c-65c) (2 days) 

"Imitation of Life" (Univ.) 3,300 

(4th week) 

•Sweet Adeline" (W. B.) 6,300 



'Bright Eyes" (Fox). 



2,000 



'Here Is My Heart" (Para.). 
(5 days) 



'Kentucky Kernels" (Radiol 3,.S0O 

6,000 

"The Secret Bride" (W. B.) 5,500 

"The Mighty Barnum" (U. A.).. 4,000 

"The Silver Streak" (Radio) 7,000 

"Madame Du Barry" (W. B.).... .S,0O0 

"Babes in Toyland" (MOM) 3,700 

'Babes in Toyland" (MOM) 5,250 

'Music in the Air" (Fox) 4,206 

(5 days) 

'Bright Eyes" (Fo.x) 2,600 

(2 days) 

"Broadway Bill" (Col.) 21,000 

'Sweet Adeline" (W. B.) 5,700 

'Babes in Toyland" (MGM).... 4,750 

•White Lies" (Col.) and 4,900 

The Last Wilderness" (State Rights) 



"The Last Gentleman" (U.A.).... 7,500 



"Imitation of Life" (Univ.) 6,200 

(3rd week) 

"Anne of Green Gables" (Radio).. 7,500 



"Music in the Air" (Fox) 2,500 

"West of the Pecos" (Radio) and 2,250 
"The Firebird" (W. B.) 

"Behold My Wife" (Para.) 3,500 

"Murder in the Clouds" (F. N.) 11,000 

"The Gay Bride" (MGM) 2,750 



"Flirtation Walk" (F. N.) 5,000 

(4 days-2nd week) 
"Jealousy" (Col.) 7,500 



"Hell in the Heavens" (Fox). 
(8 days) 



3,100 



"Death on the Diamond" (MGM) 3,500 

and "Gambling" (Fox) 
"The Last Gentleman" (U. A.).. 8.000 



"One Hour Late" (Para.) 12,500 

"Anne of Green Gables" (Radio) 7,700 

"Evelyn Prentice" (MGM) 6,000 

"I Am A Thief" (W. B.) 7.6(K) 



■'Babes in Toyland" (MGM) 5.000 "Music in the Air" (Fox) 4,000 



'Home on the Range" (Para.)... 1,700 

'The Party's Over" (Ol.) 2,000 

'Romance in Manhattan" (Radio) 5,000 

"Behold My Wife" (Para.) 6,500 

'Lady by Choice" (Col.) 1,500 

'Little Friend" (Gaumont British) 2,500 



"Babes in Toyland" (MG.\I) and.. 6,000 
'Case of the Howling Dog" W.B.) 
(5 days-2nd week) 



'A Successful Failure" (Mono.) and 3,5(X) 
'When A Man Sees Red" (Univ.) 



'Happiness Ahead" (F. N.). 



12,000 



"Limehouse Blues" (Para.) 1,500 

"The Human Side" (Univ.) 2,500 

"The Captain Hates the Sea".... 5,703 
(Col.) 

"It's A Gift" (Para.) S.500 

"Jane Eyre" (Monogram) 2,000 

"One Night of Love" (Col.) 3,000 

(3rd week) 



"Great Expectations" (Univ.) and 3,500 
"Wake Up and Dream" (Univ.) 
(4 days) 

"Babes in Toyland" (MGM) and.. 4,000 
"Case of the Howling Dog" (W.B.) 

(3 days-lst week) 
"All Quiet on the Western Front" 2,000 
(Univ.) and "Cavalier of the West" 
(Artclass) 

"Limehouse Blues" (Para.) 12,000 



"Music in the Air" (Fo.x) and.. 10,500 
"Hell in the Heavens" (Fox) 

"Little Friend" (Gaumont British) 7,500 
and "The Camels Are Coming" (British) 



'Babes in Toyland" (MGM) 2,200 

(3 days-3rd week) 

"The Band Plays On" (MGM).. 4,500 

(4 days) 

"Forsaking All Others" (MGM).. 34,000 
(3 days) 

"I Sell Anything" (W. B.) 7,300 

"Music in the Air" (Fox) 7,000 

"Here Is My Heart" (Para.).... 55,000 

"Murder in the Clouds" (F. N.) 10.000 

"The Mighty Barnum" (U. A.).. 37,000 

"Bright Eyes" (Fox) 82,500 

"Anne of Green Gables" (Radio).. 39,500 



"Behold My Wife" (Para.) and. 
"It's A Gift" (Para.) 



8,000 



"Our Daily Bread" (U. A.) and 6,000 
"I'll Fix It" (Col.) 



"Babes In Toyland" (MGM).... 8,300 

(4 days-2nd week) 

"The Painted Veil" (MGM) 20,000 

(2nd week) 

"Hell in the Heavens" (Fox) 11,000 

(2nd week) 

"Babbitt" (W. B.) 6.S00 

"The President Vanishes" (Para.) 15,000 

(2nd week) 

"The Gay Bride" (MGM) 10.500 

"Private Life of Don Juan" 12,000 

(U. A.) (2nd week) 

"Music :n the Air" (Fox) 52,000 

"Wednesday's Child" (Radio).... 22,350 



High and Low Gross 

(Tabulation covers period from January, 1933./ 
(Dates are 1933 unless otherwise specified) 



High 9-9 "Dinner at Eight" 36,656 

Low 12-29-34 "Music in the Air" (5 ) 

days) and "Bright Eyes" (2 days) ( 6,392 



High 1-7 "Handle With Care".... 
Low 3-3-34 "Fugitive Lovers" and 
"The Poor Rich" 

High 3-25 "42nd Street" 

Low 12-29-34 "Sweet Adeline" .... 



High 8-4-34 "Handy Andy" 

Low 12-29-34 "Bright Eyes" 

High 8-19 "She Had to Say Yes".. 
Low 12-22-34 "West of the Pecos" 
and "The Firebrand" 
High 3-25 "Parachute Jumper 



and "As the Earth Turns" | 
High 12-22-34 "Murder In the Clouds" 
Low 11-11 "Saturday's Millions" 



High 2-3-34 "Sons of the Desert". 
Low 12-22-34 "The Bay Bride"... 



High 6-23-34 "Glamour" 

Low 5-20 ■•Sweepings'' 

High 9-22'34 "One Night of Love" 

Low 5-5-34 "Let's Fall in Love" 

High 10-27-34 "Judge Priest" 

Low 7-1 "Lilly Turner" 



High 3-3-34 "Devil Tiger" (6 days).. 

Low 12-15-34 "Have A Heart" 

High 4-7-34 "Riptide" 

Low 2-24-34 "Coming Out Party" 



13,000 

1,500 
26,000 
6,300 

7,000 
2.000 
12,000 

2,250 
15,000 

2,500 
11,000 
3,000 

12,500 
2,750 

23,000 
4,000 

13,000 
4,000 
9,200 
1,600 



7,800 
2,500 
28,500 
4,870 



High 1-7 "No Man of Her Own" 30,000 

Low 3-18 "King of the Jungle" 10,000 

High 3-31'34 "Little Women" 15,500 

Low 9-30 "Brief Moment" 1,700 

High 10-21 "The Bowery" 21,000 

Low 12-8-34 "Chu Chin Chow" 3.100 

High 3-25 "42nd Street" 19,000 

Low 12-29-34 "Wliite Lies" and ) 

"The Last Wilderness" \ 4,900 

High 9-20-34 "Tlie Barretts of Wimpole 

Street" (2nd week) 6,500 

Low 9-29-34 "The Cat's Paw" 2,500 

High 4-1 "20.000 Years in Sing Sing".. 3,000 

Low 7-28-34 "Kiss and Make Up" 1,000 



High 1-7 "Animal Kingdom" 14,000 

Low 3-11 "Cynara" 3.000 

High 4-29 "Cavalcade" 8,000 

Low 3-11 "King of the Jungle" 3,500 



High 5-5-34 "Private Life of Henry VIII'' 4,300 
(5th week) 

Low 11-25 "Vi Som Gar Koksvagen".. 1,000 

High 2-24-34 "Queen Christina" 13.500 

Low 7-28-34 "Here Comes the Groom" ) 

and "Jane Eyre" j 6,500 



High 6-23-34 "Wine. Women and ( 

Song" and "Pride of the Legion" J 6,500 

r^ow 7-8 "Les Bleus d'Amour" 1,500 

High 12-8-34 "Six Day Bike Rider".. 14,500 
Low 7-21-34 "Fog Over Frisco" and ) 

"Affairs of a Gentleman" j 4,500 

High 2-18 "The Sign of the Cross".... 15,500 
Low 7-21-34 "Shoot the Works" and ) 

"Friday the 13th" | 6,000 
Higli 1-7 "The Kid from Spain" and \ 

"Speed Demon" i 12,000 
Low 8-11-34 "The Constant Nympth" ( 

and "Happy Ever After" ) 5,000 



High 4-7-34 "Riptide" 63,373 

Low 2-10-34 "You Can't Buy Everything" 15,500 

High 1-7 "The Half Naked Truth" 24,750 

Low 7-14'34 "Call It Luck" 3,150 

High 7-21-34 "Of Human Bondage".... 16,200 

Low 4-15 "Parole Giri" 4,500 

High 10-21 "I'm No Angel" 83,450 

Low 8-n-.!4 "Elmer and Elsie" 10..500 

High 4-7-34 "The Lost Patrol" 32,800 

Low 4-15 "Destination Unknown" and ) 

"The Fighting President" J 5,800 

High 11-17-34 "Kid Millions" 51,000 

Low 8-5 "The Rebel" 7,200 

High 11-25 "Little Women" 109,000 

Low 617 "Ann Carver's Pi'ofession". . . 44,938 

High 12-1-34 "Imitation of Life" 44,000 

Low 1-28 "Air Hostess" 9,100 



'HO MANAGER 
CAN OPERATE 
A THEATRE 
AND KNOW 
WHAT HE 
IS DOING 
WITHOUT A 

MOTION PICTURE HERALD 
ON HIS DESK" 



from a letter to the 

Managers- Round Table Club 

by R. D. Leatherman, Queen Theatre, 
Abilene, Texas 



58 



MOTION PICTURE HERALD 



January 5, 1935 



ITHCATCE KECEIPTS— CONT'D] 



Theatres 



Oklahoma City 

Capitol 1,200 

Liberty 1,500 



Midwest 1,500 

Warner 1,900 

Omaha 

Brandeis 1,200 

Orpheum 3,000 

World 2,200 



Current Week 



Previous Week 



10c-41c 
10c-36c 

10c -56c 
10c-56c 



Picture 



Gross Picture 



Gross 



"Babes in Toyland" (MGM) 3,600 "Music in the Air" 



"Helldorado" (Fox) 1,000 

(3 days) 

"I Sell Anything" (F. N.) 2,000 

(4 days) 

"Bright Eyes" (Fox) 9,540 

(11 days) 

"Transatlantic Merry Go Round" 3,600 
(U. A.) 



20c-3Sc "Fugitive Lady" (Col.) and 2,600 

"Wednesday's Child" (Radio) 
(5 days) 

25c-40c "Babes in Toyland" (MGM) and.. 5,000 
"Home on the Range" (Para.) 
(4 days) 

25c-40c "Marie Galante" (Fox) and 2,800 

"Redhead" (Monogram) 
(5 days) 



(Fox) 1,700 

"Big Hearted Herbert" (W. B.) 2,600 
(4 days) 

"Cheating Cheaters" (Univ.) 550 

(3 days) 

"The Gay Bride" (MGM) 2,900 

"Limehouse Blues" (Para.) 2,900 



"Kentucky Kernels" (Radio) 4,100 

and "Side Streets" (W. B.) 

"Hell in the Heavens" (Fox) and 8,500 
"Caravan" (Fox) 

"The Case of the Howling Dog" 4.300 
(W. B.) and "Cheating Cheaters" 
(Univ.) 



High and Low Gross 

(Tabulation covers period from January, 1933.) 
(Dates are 1933 unless otherwise specified) 



High 1-6-34 "Going Hollywood" 4,100 

Low 3-11 "From Hell to Heaven" 1,350 

High 6-16-34 "Half a Sinner" and \ 

"Uncertain Lady" ) 5,000 
Low 3-18 "The Death Kiss" and { 

"The Fourth Horseman" ) 1,100 

High 2-5 "State Fair" 8,500 

Low 3-11 "Employees' Entrance" 1,400 

High U-3-34 "Kansas City Princess".. 13,000 

Low 12-22-34 "Limehouse Blues" 2,900 



High 11-18 "One Man's Journey" 10,7S0 

Low 12-15'34 "Captain Hates the Sea" \ 

and "I Sell Anything" J 3,250 

High 3-10-34 "Easy to Love" 17,250 

Low 4-29 "Sweepings" 5,000 

High 6-3 "Peg O' My Heart" and \ 

"Perfect Understanding" ( 7,500 
Low 5-19-34 "As the Earth Turns" I 

and "Smoky" f 3,250 



Philadelphia 

Aldine 1,200 35c-5Sc 

Acadia 600 25c-40c 

Boyd 2,400 35c-55c 

Earle 2,000 40c-65c 

Fox 3,000 40c-65c 

Karlton 1,000 25c-40c 

Locust 1,300 55c-$1.10 

Roxy Mastbaum.. 4,800 5Sc$1.10 

Stanley 3,700 35c-55c 

Stanton 1,700 35c -50c 



"The Mighty Barnum" (U. A.).. 
(6 days) 

"College Rhythm" (Para.) 

(6 days) 

"Anne of Green Gables" (Radio) 
(6 days) 

"Babes in Toyland" (MGM) 

(6 days) 

"Bright Eyes" (Fox) 

(6 days) 

"Flirtation Walk" (F. N.) 

(6 days) 

"My Heart Is Calling" 

(British Gaumont) 
"Sweet Adeline" (W. B.) 

"Behold My Wife" (Para.) 

(6 days) 

"The Gay Bride" (MGM) 

(6 days) 



13,000 

3,600 
8,500 
19,500 
28,500 
4,200 
7,000 
38,000 
7,500 
5,500 



"Private Life of Don Juan" (U.A.) 7,000 
(8 days) 

"We Live Again" (U. A.) 1.800 

(6 days) 

"Evelyn Prentice" (MGM) 4,000 

(3 days-2nd week) 

"Babbitt" (W. B.) 11,500 

(6 days) 

"Evensong" (Gaumont-British). . . 13,(XK) 
(6 davs) 

"Painted Veil" (MGM) 3,500 

(6 days) 



"Father Brovni, Detective" 7,500 

(Para.) (6 days) 
"Mrs. Wiggs of the Cabbage Patch" 5.200 

(Para.) and (6 days) 



High 5-5-34 "The House of Rothschild" 23,000 

Low 6-9-34 "Sorrell and Son" 4,000 

(8 days) 

High 1-6-34 "Duck Soup" (7 days).... 6,500 

Low 9-1-34 "Notorious Sophie Lang"... 1,400 

High 1-6-34 "Little Women" 30,000 

Low 11-10-34 "Dr. Monica" 7,500 

High 4-7-34 "Harold Teen" 40,000 

Low 10-21 "Saturday's Millions" 10,000 

High 4-22 "Cavalcade" 29,000 

Low 11-10-.M "Gambling" 12,500 

High 10-3-34 "One Night of Love" 8,500 

Low 8-25-34 "Let's Talk It Over" 2,200 

High 2-11 "Cavalcade" 13,000 

Low 11-17-34 "The Scarlet Letter".... 2,500 



High 11-25 "I'm No Angel" 32,500 

Low 12-29-.14 "Behold My Wife" 7,500 

High 6-3 "The Little Giant" 10,000 

Low 7-14 "I Love That Man" 4,000 



Portland, Ore. 

Broadway 1,912 2Sc-40c 

Mayfair 1,700 25c-35c 

Music Box 1,000 25c-40c 

Oriental 2,040 25c 

Orpheum 1,700 25c-40c 

Paramount 3,008 25c-40c 

United Artists... 945 2Sc-40c 



"Gentlemen Are Bom" (F. N.).... 5,000 

"Limehouse Blues" (Para.) and.. 2,600 
"Bachelor of Arts" (Fox) 
(25c-40c) 

"Chu Chin Chow" 4,000 

(Gaumont British) 

"Six Day Bike Rider" (F.N.) and 1,800 
"Richest Girl in the World" (Radio) 

"The Little Minister" (Radio).... 7,000 

"Bright Eyes" (Fox) 11,000 

"The Mighty Barnum" (U..A.).. 6,000 



"The Gay Bride" (MGM) 4,700 

"Wagon Wheels" (Para.) and.... 2,700 
"Ready for Love" (Para.) 

"Imitation of Life" (Univ.) 2,400 

"Great Expectations" (Univ.).... 2,100 

"Kansas City Princess" (W.B.).. 5,300 

"It's A Gift" (Para.) 8,000 

"Private Life of Don Juan" (U.A.) 6,000 



High 4-7-34 "Wonder Bar" ... 
Low 3-11 "What! No, Beer?". 



13,000 
3,500 



High 12-9 "Little Women" .... 
Low 5-13 "No More Orchids". 
High 10-14 "Rafter Romance".. 
Low 11-18 "College Coach" .... 



14,000 
1,600 

14,000 
1,600 



High 11-18 "The Way to Love" 12,000 

Low 12-2 "Walls of Gold" 3,500 

High 4-28-34 "The House of Rothschild" 9.800 

Low 3-11 "Madame Butterfly" 1,600 



San Francisco 

Fox 



4,600 15c-40c 



Golden Gate 2,800 25c-40c 

Orpheum 3,000 15c-40c 

Paramount 2,670 2Sc-65c 



"One Hour Late" (Para.) and 8,500 

"Fugitive Road" (Invincible) 



"West of the Pecos" (Radio) 11,500 

"Broadway Bill" (Fox) 13,500 

"The Secret Bride" (W. B.) and.. 10.000 
"Little Friend" (Gaumont British) 



"I Am A Thief" (W.B.) and.... 8.500 
"Bachelor of Arts" (Fox) 



"Silver Streak" (Radio) 11,500 

"Tealousv" (Col.) and 7,000 

"Over Night" (Mundus) 

"Babes In Toyland" (MGM) and 12,000 

"Murder in the Clouds" (F.N.) 



High 4-8 "Should a Woman Tell?" ) 

and "Speed Demon" 1 15,500 
Low 8-8-34 "Sin of Nora Moran" and ) 

"Along Came Sally' 1 4,500 

High 2-11 "The Mummy" 25,500 

Low 10-21 "My Woman" 8,000 



High 10-27 "I'm No Angel" 40,000 

Low 12-23 "Sitting Pretty" 7,000 



and ] 



13,500 



St. Francis 1,400 lSc-S5c "The Painted Veil" (MGM) 6,000 "College Rhythm" (Para.) 6,500 High 3-25 "What! No Beer?" 

"Broadway Bad" 
Low 4-14-34 "Registered Nurse" and 

"Murder in Trinidad" f 3,500 

High 12-30 "Roman Scandals" 17,000 

Low 8-26 "The Wrecker" 4,000 

High 12-29-,34 "Bright Eyes" 29,000 

Low S-27 "Story of Temple Drake".... 10,000 



United Artists ... 1,200 
Warfield 2,700 



15c-S5c 
25c-65c 



"The Mighty Barnum" (U. A.).... 14,500 
"Bright Eyes" (Fox) 29,000 



"Kid Millions" (U. A.) 6,000 

(4th week) 
"The Painted Veil" (MGM) 26,000 



Seattle 

Blue Mouse 950 25c-55c 

Fifth Avenue .... 2,500 25c-55c 

Liberty 1,800 15c-S0c 

Music Box 950 25c-55c 

Music Hall 2,275 25c-S5c 

Orpheum 2,500 25c -SOc 

Paramount 3,050 25c-35c 



"Anne of Green Gables" (Radio).. 

(5 days-3rd week) 
"Flirtation Walk" (F. N.) 

(5 days-2nd week) 
"One Night of Love" (Col.) 

(5 days-8th week) 
"Imitation of Life" (Univ.) 

(5 days-2nd week) 



"Kid Millions" (U. A.).. 

(5 days-2nd week) 
"Silver Streak" (Radio). 



2,800 
4.900 
3,100 
2,450 

4,100 
5,100 



"Limehouse Blues" (Para.) and 4,800 

"Bachelor of Arts" (Fox) 



"Anne of Green Gables" (Radio).. 3,300 

(2nd week) 

"Flirtation Walk" (F. N.) 7,600 

(1st week) 

"One Night of Love" (Col.) 3,800 

(7th week) 

"Imitation of Life" (Univ.) 3,200 

(1st week) 

"Kid Millions" (U. A.) 8,100 

(1st week) 

"Murder in the Clouds" (W.B.).. 5,300 



"Pursuit of Happiness" (Para.).. 5,400 
and "Elinor Norton" (Fox) 



High 12-9 "Little Women" 

Low 8-19 "The Rebel" 

High 8-5 "Tugboat Annie" 

Low 5-5-34 "Tarzan and His Mate"... 
High 11-10-.14 "One Night of Love".... 

Low 6-24 "Untown New York" 

High 11-11 "Footlight Parade" 

Low 9-22-34 "There's Always Tomorrow" ) 
and "Midnight Alibi" f 

High 5-26-34 "Wild Cargo" 

Low 8-18-34 "Bachelor Bait" 

High 10-21 "Bureau of Missing Persons" 
(6 days) 

Low 4-21-34 "Two Alone" pnd ( 
"I Believe in You" ( 

High 1-7 "A Friend to Arms" 

Low 1-13-34 "Dancing Lady" (2nd run) 



8,500 
2,500 
19,250 
5,000 
7,000 
3,000 
8,000 

2,900 
11,500 
4,100 
9,000 



3.750 
9.500 
4,000 



January 5, 1935 



MOTION PICTURE HERALD 



59 



WHAT THE PICTLCE 
DID rCP ME 



IHIIIII!! 



Columbia 



I'LL FIX IT: Jack Holt, Walter Connolly, Winnie 
Lightner, Mona Barrie — A very good program picture. 
Holt is always good. Wish someone would put him 
in a big picture. — Sammie Jackson, Jackson Theatre, 
Flomaton, Ala. Small town patronage. 

JEALOUSY: Nancy Carroll, Donald Cook— A fair 
picture for a double bill. Good enough cast with some 
O. K. action shorts. My customers found it rather 
hard to follow so advertise time it will be shown. 
Carroll as the lead will get a little money. Running 
time, 67 minutes. Played December 14-15.— Martin S. 
Lane, Logan Theatre, Noblesville, Ind. Small town 
patronage. 

MAN TRAILER, THE: Buck Jones, Cecelia Parker 
—This western is okay. Attendance better than I 
expected. A few shots in this picture looked similar 
to some in a previous Buck Jones from this company. 
In this neck of the woods a western would please more 
and draw better crowds if there was more music in 
it. Running time, S8 minutes. Played December 7-8.— 
Martin Teker, Leith Opera House, Leith, N. D. Small 
town patronage. 

NO GREATER GLORY: George Breakston, Jackie 
Searl, Frankie Darro, Jimmie Butler, Lois Wilson — 
Sold as a special and worth half the price I paid for it. 
Plenty of squawks on this one and the crowd con- 
spicuous by its absence. So far have had only two 
specials out of six bought. — Martin Teker, Leith Opera 
Hoiuse, Leith, N. D. Small town patronage. 



First National 



BRITISH AGENT: Leslie Howard, Kay Francis— 
This is a very good picture of its type, but the busi- 
ness drawing ability is missing. It is a drama told 
against the background of the Russian Soviet revolu- 
tion. It is the story of two people in love and their 
affections conflicting with their duty to their cause. It 
is good entertainment, but the fighting scenes kept 
many patrons away. Business very poor for two days. 
Running time, 80 minutes. Played December 20-21. — 
J. J. Medford. Orpheum Theatre, Oxford, N. C. Gen- 
eral patronage. 

CIRCUS CLOWN, THE: Joe E. Brown, Patricia 
Ellis, Dorothy Burgess— A swell comedy liked by 
everybody that saw it. A few said they got a belly- 
ache from laughing so much. Running time, 63 min- 
utes. Played December 14-15-16.— Martin Teker, Leith 
Opera House, Leith, N. D. Small town patronage. 

HAPPINESS AHEAD: Dick Powell, Josephine 
Hutchinson — Right good picture for the whole family. 
Personally liked Hutchinson. Right sweet little gal, 
pleasing personality. Played December 9-10. — J. Glenn 
Caldwell, Princess Theatre, Aurora, Mo. Small patron- 
age. 

HAPPINESS AHEAD: Dick Powell, Josephine 
Hutchinson — Very good, swell entertainment and this 
Josephine Hutchinson has what it takes. She is 
not a raving beauty but has a fine personality and 
a great little trouper in this role. Me I'll take more 
like her, that shows some brains in her acting. Alto- 
gether you can gather that I am strong for her work 
in this picture and given the right roles and good 
support she should build into a box office star. Her 
first appearance and the audience reaction was very 
favorable to her and commended her work as I do in 
this report. — A. E. Hancock, Columbia Theaare, Col- 
umbia City, Ind. General patronage. 

HAPPINESS AHEAD: Dick Powell, Josephine 
Hutchinson — Played it Thanksgiving. A swell picture. 
Powell has a story and sings a couple of clever songs. 
A pleasing picture from start to finish. The rave 
over the new star won't mean anything but they will 
like Powell and there are some swell lines of comedy. 
Frank McHugh funny as ever. Running time, 86 min- 
utes. Player Nov. 28-29.— E. A. Reynolds, Strand The- 
atre, Princeton, Minn. Small two and country patron- 
age. 

LOST LADY, A: Barbara Stanwyck, Lyle Talbot— 
This is a very good picture that pleased all of my 
patrons. It is a dramatic romance and the story has 
been produced many times before. It is strictly a 
woman's picture as it tells of a woman's life— her 
tragedy and finally her triumphs. This is strictly 
adult entertainment. The trailer sold the show for 
us and we played one day to very good business. 
Running time, 61 minutes. Played December 12. — J. J. 
Medford, Orpheum Theatre, Oxford, N. C. General 
patronage. 

SIX DAY BIKE RIDER: Joe E. Brown— Have 
seen better Brown shows but this one will please his 
fans. Played November 4-5. — J. Glenn Caldwell, Prin- 
cess Theatre, Aurora, Mo. Small town patronage. 



IN this, the exhibitors' own de- 
partment, the theatrennen of the 
nation serve one another with in- 
formation on the box office per- 
formance of product for their mu- 
tual benefit. It is a service of the 
exhibitor for the exhibitor. Address 
all communications to — 

What the Picture Did for Me 

MOTION PICTURE HERALD 
1790 Broadway, New York 



SIX DAY BIKE RIDER: Joe E. Brown— A good 
comedy. A little far fetched at times but the good 
old Joe Brown fans don't mind. Any of Joe's antics 
are oke with them. Fast moving and a good story. 
It can't help but please. Running time, 65 minutes. 
Played Nov. 18-19-20.— E. A. Reynolds, Strand The- 
atre, Princton, Minn. Small town and country patron- 
age. 

TWENTY MILLION SWEETHEARTS: Dick 
Powell, Ginger Rogers, Pat O'Brien — A different kind 
of musical that everyone enjoyed. It goes to show 
that a musical does not have to be a leg show to be 
enjoyed. Attendance small for this one. No fault of 
the picture, however. Played November 29-30-Decem- 
ber 1. — Martin Teker, Leith Opera House, Leith. 
N. D. Small town patronage. 



Fox 



CARAVAN: Loretta Young, Jean Parker, Phillips 
Holmes, Charles Boyer — Another evidence of the fact 
that if independent producers are smart, they will 
realize that the old line producers are mentally in 
Europe and that the field is left clear for American 
productions with American stars in American scenes. 
Like all similar Hungarian goulash, this was a flop. — 
Herman J. Brown, Majestic Theatre, Nampa, Idaho. 
General patronage. 

CARAVAN: Loretta Young, Jean Parker, Phillips 
Holmes, Charles Boyer — To Erik Charell and the Fox 
Organization, I congratulate you upon the production 
of "Caravan." I expect we are both disappointed in 
the gross. However, I signed it up with the com- 
bined Women's Clubs here and did not do bad. I 
think it is beautiful, the music glorious, and the peo- 
ple liked it. There's no apologies to offer for a pic- 
ture of this type; it won't make us rich financially, but 
people who do not get this type of production in 
the flesh should appreciate it from the screen. — How- 
ard F. Matthews, Roxy Theatre, Ontario, Ore. Gen- 
eral patronage. 

CAT'S PAW, THE: Harold Lloyd, Una Merkel-A 
fine picture; one of the best. It deserved fine busi- 
ness but failed to get it at the box oflftce. — Herman 
J. Brown, Majestic Theatre, Nampa, Idaho. General 
patronage. 

DOCTOR BULL: Will Rogers, Louise Dresser, 
Marian Nixon — A repeat engagement with another fea- 
ture, but it was Will who brought the customers. A 
swell picture for all its age, that runs his new hits a 
close second for humanness of character. If you can 
get a good print. Will Rogers will bring 'em in on a 
repeat and turn 'em out happy. Running time, 75 
minutes. Played December 7-8. — Martin S. Lane, 
I^ogan Theatre, Noblesville, Ind. Small town patron- 
age. 

ELINOR NORTON: Claire Trevor, Norman Foster, 
Hugh Williams, Gilbert Roland — Poor business. Don't 
mean a thing at the B. O.— R. V. Fletcher, Lyric 
Theatre, Hartington, Neb. General patronage. 

FIRST WORLD WAR, THE: I will confess that 
I booked this with some fear that it would not go 
over. It is intensely interesting throughout. It goes 
from the year 1905 throughout the World War. Much 
of the photography is poor as was expected for many 
shots were taken a long time ago. Many famous 
men of the past — Wilson, Teddy Roosevelt, Kermit, 
that was killed in the war, and F. D. himself as a 
young man. Also Thomas R. Marshall, that came 
from this town. It will take exploitation, but fortu- 
nately for us, the first night we ran it, two Legion- 



aires recognized the Commander and his own com- 
pany in a shot in London and that helped the picture. 
The best spot is Friday and Saturday, is my opinoin. 
Thrilling shots of the submarine war are shown and 
there is no doubt but what they are authentic. — A. 
E. Hancock, Columbia Theatre, Colombia City, Ind. 
General patronage. 

FRONTIER MARSHAL: George O'Brien, Irene 
Bentley, George E. Stone. — This is a good western 
picture that should please all western fans. It is full 
of action, thrills, comedy and a good love story. Al- 
though this is a little old, it is one of the best pictures 
O'Brien has made. Here's hoping there are many 
more as good as this one. Played one day (Saturday) 
to very good business. Running time, 61 minutes. 
Played December 15.— J. J. Medford, Orpheum The- 
atre, Oxford, N. C. Country patronage. 

GAMBLING: George M. Cohan— Either the picture 
or Cohan's failure to get into the swing of things, 
but you're gambling when you play this one. Played 
December 8.— J. Glenn Caldwell, Princess Theatre,, 
Aurora, Mo. Small town patronage. 

GEORGE WHITE'S SCANDALS: Rudy Vallee, 
Jimmy Durante, Ahce Faye, Cliff Edwards, Gregory 
Ratoff— Good, but played too old to do any good.— 
Sammie Jackson, Jackson Theatre, Flomaton, Ala. 
Small town and rural patronage. 

HELL IN THE HEAVENS: Warner Baxter— Not 
big enough for Baxter, but a pleasing action picture 
and the customers liked it. Played December 15. — J. 
Glenn Caldwell, Princess Theatre, Aurora, Mo. Small 
town potronage. 

HELL IN THE HEAVENS: Warner Baxter, Con- 
chita Montenegro, Ralph Morgan, Herbert Mundin — 
Plenty of thrilling action, air shots and a fair_ story 
of brave men who know fear. Good casting in old 
setting, but handled well. Played on Sunday against 
stiff competition and did business. Should go well 
where customers crave excitement. Baxter is well 
liked here. Running time, 80 minutes. Played Decem- 
ber 9-11. — Martin S. Lane, Logan Theatre, Noblesville, 
Ind. Small town patronage. 

LOVE TIME: "Pat" Paterson, Nils Asther- Not 
entertainment. Don't play it. — R. V. Fletcher, Lyric 
Theatre, Hartington, Neb. General patronage. 

MUSIC IN THE AIR: Gloria Swanson, John Boles, 
Douglass Montgomery — This is very poor entertain- 
ment and you will do well to cancel it. This is just 
another poor story with two good stars to fool the 
patrons in. Fox calls this a special. After seeing it, 
you will agree with me that it is a special — the worst 
special ever produced by any company. More bad 
comments on this that any picture ever played before. 
Business poor and everyone displeased. Running time, 
82 minutes. Played December 17-18.— J. J. Medford, 
Orpheum Theatre, Oxford, N. C. General patronage. 

PECK'S BAD BOY: Jackie Cooper, Thomas 
Meighan, Dorothy Peterson, O. P. Heggie, Jackie 
Searl — Did a surprisingly poor business. Sol Lesser 
is the smartest producer in Hollywood and has a better 
sense of show values than any other two men in the 
city of fuddled heads. — Herman J. Brown, Majestic 
Theatre, Nampa, Idaho. General patronage. 

SERVANTS' ENTRANCE: Janet Gaynor, Lew 
Ayres — This is a very good picture of the comedy 
drama type, but has no drawing power. The picture 
is localed in Sweden and the story deals with a 
wealthy girl who, fed up with the social set, goes out 
into the world to earn a living. Miss Gaynor turns 
in a splendid performance as do the entire cast, but 
for some reason it did not draw business. Played 
two days to below average business. Running time, 88 
minutes. Played December 10-11.— J. J. Medford, Or- 
pheum Theatre, Oxford, N. C. General patronage. 

STAND UP AND CHEER! Shirley Temple, War- 
ner Baxter, Madge Evans, James Dunn, Sylvia Froos, 
John Boles, "Aunt Jemima" — No good for me. But 
had only one walk-out (that was me I) It was fairly 
good entertainment, so says my wife, who was selling 
tickets and couldn't leave. Made a little money for 
the express company and film exchange but the pic- 
ture left me contrary to its ending song, "Out of the 
Red." Well, all pictures can't be good and I guess 
I have to use my part of the bad ones. — Sammie 
Jackson, Jackson Theatre, Flomaton, Ala. Small town 
and rural patronage. 

WHITE PARADE, THE: John Boles, Loretta 
Young— A truly great production, fine characteriza- 
tions by the entire cast in a story so real and human 
as to make it immemorial. Will need plenty of ad- 
vance advertising in small towns, but the returns 
will justify any expenditure. Pleased both young and 
old. Some attended matinee and came back the same 
night. Running time, 80 minutes. Played December 
16-18.— Martin S. Lane, Noblesville, Ind. Small town 
patronage. 



60 



Mascot 

IN OLD SANTA FE: Ken Maynard, Evalyn Knapp 
—This is one of the best westerns I've ever run. I 
highly recommend it to any fellow exhibitor that uses 
westerns. Good story, plenty of thrills, comedy and 
some good music and singing by Gene Autry and his 
band. This is the kind of western that pleases ray 
patrons. Running time, 7 reels. Played December 
21-22. — Sammie Jackson, Jackson Theatre, Floraaton, 
Ala. Small town and rural patronage. 



MGM 

BARRETTS OF WIMPOLE STREET: Norma 
Shearer, Charles Laughton, Fredric March— Excellent 
picture, but not what small town people want. Metro's 
big special sure flopped at my box office. — R. V. 
Fletcher, Lyric Theatre, Hartington, Neb. General 
patronage. 

BARRETTS OF WIMPOLE STREET: Norma 
Shearer, Charles Laughton, Fredric March— This is 
a very good picture of its type, but here it did not 
appeal to the men. It is a great love story, tender 
and human. The locale is England and most of the 
picture takes place in the Barrett home. It is a 
typical English picture, being entirely too slow-mov- 
ing and too much talking. We had quite a few walk- 
outs on this also. Played two days to good business. 
Running time, 110 minutes. Played December 13-14. — 
J. J. Medford, Orpheum Theatre, Oxford, N. C. Gen- 
eral patronage. 

CHAINED: Joan Crawford, Clark Gable— A few 
more like this and Gable might just as well fold up. — 
R. V. Fletcher, Lyric Theatre, Hartington, Neb. Gen- 
eral patronage. 

DEATH ON THE DIAMOND: Madge Evans, Rob- 
ert Young — Fair program picture. Played on Cash 
Night so it went over. No comments from patrons. 
Highly implausible baseball feats, with last minute 
home-runs, etc. Running time, 71 minutes. Played 
December 7. — John H. Forester, Pines Theatre, Wal- 
dron. Ark. Small town patronage. 

DEATH ON THE DIAMOND: Robert Young, 
Madge Evans — ^AU right as mystery pictures go, but 
after baseball season was closed, thanks to the swell 
protection that is being given the larger cities. No 
business? They should have held it ofif till the spring 
training season, then it might have had a chance. 
It's like playing a football picture the Fourth of 
July. — A. E. Hancock, Columbia Theatre, Columbia 
City, Ind. General patronage. 

GIRL FROM MISSOURI, THE: Jean Harlow, 
Lionel Barrymore, Franchot Tone, Lewis Stone, Patsy 
Kelly — A special, not entertainment. Walkouts and no 
business. — R. V. Fletcher, Lyric Theatre, Hartington, 
Neb. General patronage. 

HAVE A HEART: Jean Harlow, James Dunn, 
Stuart Erwin, Una Merkel — An extra good small town 
picture. Pleased everyone and I used it on Cash 
Night only. James Dunn a favorite here. Ought to 
be good for two days in any small town. Running 
time, 82 minutes. Played December 14. — John H. 
Forrester, Pines Theatre, Waldron, Ark. Small town 
patronage. 

MERRY WIDOW, THE: Maurice Chevalier Jean- 
ette MacDonald — This will be a real small town dis- 
appointment nationally. To be honest, I thought the 
title a good one when Metro first announced it. How- 
ever, the cast headed by ChevaHer and the director, 
whose technique while fine is thoroughly out of step 
with modern America, precluded its success. Besides 
it's really an operetta and let me again assure the 
producer that the public won't stand for operetta, let 
alone opera. Will somebody kindly send some steamer 
tickets to Vienna, Budapest, London and Rome and 
Paris and ask the producers to come back to America, 
and all will be forgiven. Here is a great country, 
even if its writers are decadent and gone to seed, 
and its producers European-minded. — Herman J. 
Brown, Majestic Theatre, Nampa, Idaho. General 
patronage. 

MERRY WIDOW, THE: Maurice Chevalier, Jean- 
ette MacDonald — Another Metro special that failed to 
clock at the B. O. Walkouts.— R. V. Fletcher, Lyric 
Theatre, Hartington, Neb. General patronage. 

PAINTED VEIL, THE: Greta Garbo-This and 
"Queen Christina" — the only two Garbo pictures I 
have ever personally liked. Garbo does not go into 
any strange interludes. She is human and looks her 
best in the "white outfit." Please stay down to earth 
with us in the future as you have done in this one. 
Miss Garbo. Played November 6-7.— J. Glenn Cald- 
well, Princess Theatre, Aurora, Mo. Small town 
patronage. 

STRAIGHT IS THE WAY: Franchot Tone, Karen 
Morley, May Robson, Gladys George — Poor picture to 
poor business.— R. V. Fletcher, Lyric Theatre, Hart- 
ington, Neb. General patonage. 

STUDENT TOUR: Charles Butterworth, Jimmy 
Durante — Good entertainment. Durante better than 
usual, not so loud. While nothing sensational, it is 
pleasing entertainment after it gets started. Plaved 
December 13-14.— J. Glenn Caldwell, Princess Theatre, 
Aurora, Mo. Small town patronage. 



MOTION PICTURE HERALD 



THREE STATES ADD 
PICTURE REPORTERS 

From states as luidely separated as 
Oregon and New York, Arkansas and 
Ohio, come three new contributors to 
"What the Picture Did for Me." 
They are: 

Howard F. Matthews, Roxy The- 
atre, Ontario, Oregon 
M. S. Porter, Orpheum Theatre, 

Nelsonville, Ohio 
John A. Milligan, Broadway The- 
atre, Schuylerville, N. Y. 
Kead the reports of these cooperat- 
ing exhibitors. 



Monogram 

GIRL OF THE UMBERLOST: Marion Marsh, 
Ralph Morgan — I have nothing but praise for this 
one. Would suggest, however, that if you book it, 
to get some fast or peppy shorts to balance it, as it 
is a trifle slow. A picture that no one could kick 
about on moral grounds. I beheve if it had been 
played here at a different date that both Monogram 
and myself would have made some money. However, 
with church programs, community Christmas tree, 
etc., I lost plenty and Monogram merely got their 
guarantee. Played December 22-23. — H. C. Allison, 
Baldwin Theatre, Baldwin, Mich. Small town patron- 
age. 

GIRL OF THE LIMBERLOST, A: Marian Marsh, 
Edward Nugent, Louise Dresser, Ralph Morgan — A 
picture for the entire family from the youngest to the 
oldest. A small town natural. Every character fits 
his part perfectly. This picture outgrossed "Little 
Women," and in my opinion is a far better picture. 
The majors were sure asleep on the job when they let 
Monogram get this one. Played December 16-18.— 
M. S. Porter, Orpheum Theatre, Nelsonville, Ohio. 
Small town patronage. 

GIRL OF THE LIMBERLOST: Marian Marsh— 
This picture will click. While it isn't the picture it 
could have been, it still will draw in those that you 
seldom see and that's always welcome dough. Com- 
ments were all favorable and will please with engage- 
ment. While gross was below expectations, it did 
almost the same as following entire week. Running 
time, 86 minutes. Played Dec. 11-12-13-14.— E. A. 
Reynolds, Strand Theatre, Princeton, Minn. Small 
town and country patronage. 

KING KELLY OF THE U. S. A.: Guy Robertson, 
Irene Ware — This is only fair entertainment and did 
not please my patrons. 'This is a comedy with music, 
but not of the musical comedy type. This presents a 
story of a mythical kingdom and a princess in trouble. 
She is rescued by a New York salesman and all ends 
well. This is excellent family entertainment. Played 
on a late Saturday Night show to only fair business. 
Running time, 66 minutes. Played December 15. — J. J. 
Medford, Orpheum Theatre, Oxford, N. C. General 
patronage. 



Paramount 

BELLE OF THE NINETIES: Mae West, Roger 
Pryor, John Mack Brown, Katherine De Mille, Duke 
Ellington and his orchestra — Thought this picture 
fair, but people here don't seem to like Mae West. 
Business was the poorest in months. Running time, 
75 minutes. Played Nov. 30-Dec. 1-2. — Harry New- 
man, Liberty Theatre, Lynden, Wash. Small town 
and rural patronage.- 

CLEOPATRA: Claudette Colbert— Lots of money 
spent. Giant settings created. Gorgeous robes on 
beautiful women. Swimming pool scenes. Good per- 
formances by William and Wilcoxon. It takes 100 
minutes to screen it but that doesn't mean money at 
the box office. It may do some business but not for 
me. Patrons' reactions were not so hot. Running 
time, 100 minutes. Nov. 11-12-13.— E. A. Reynolds, 
Strand Theatre, Princeton, Minn. Small town and 
country patronage. 

COLLEGE RHYTHM: Joe Penner, Jack Oakie, 
Lanny Ross, Lyda Roberti, Helen Mack. — Drew the 
biggest first day gross of any picture we've used in 
three years. Second night nearly half first night, and 
third beat second night. A wow of a comedy-musical. 
Songs snappy and tuneful. Joe's song to his duck 
had the house in tears from laughter. Oakie extra 
good as usual. Step on this one sure. Had a good 
number come back to see it twice. Will get the money 
in big way. Running time, 82 minutes. Played De- 
cember 16-17-18.— John H. Forrester, Pines Theatre, 
Waldron, Ark. Small town patronage. 

COLLEGE RHYTHM: Joe Penner— Your Joe Pen- 



January 5, 1935 



ner fans will be out to see this. Two good songs. 
The cheering section dance affair is novel and en- 
tertaining. Picture moves rapidly and will please. Joe 
Penner does well with his type of comedy and will 
not disappoint his fans. Running time, 84 minutes. 
Played December 15-17-18. — E. A. Reynolds, Strand 
Theatre, Princeton, Minn. Small town and country 
patronage. 

IT'S A GIFT: W. C. Fields, Baby LeRoy— Put it 
on day early, cold — they still came. I believe this 
one of the best Fields has made, if not the best. Had 
the house laughing all the time he was on the screen. 
Drew extra well for three days. Running time, 68 
minutes. Played December 11-12-13. — John H. Forres- 
ter, Pine Theatre, Waldron, Ark. Small town patron- 
age. 

LIMEHOUSE BLUES: George Raft— I personally 
don't care for these foggy pictures set in England, 
but audience report was favorable. Raft once had a 
good following here but needs something to help him 
before long to keep him from slipping. They still re- 
member him in "Scarface." Running time, 70 minutes. 
Played December 15. — E. A. Reynolds, Strand Theatre, 
Princeton, Minn. Small town and country patronage. 

MENACE: Paul Cavanagli— A program mystery 
that did all right considering the season. — Herman J. 
Brown, Majestic Theatre, Nampa, Idaho. Genera! pat- 
ronage. 

MENACE: Paul Cavanagh — A murder mystery that 
is a mystery. Nothing big and minus star value. It 
will satisfy your action play dates. Running time, 57 
minutes. Played November 30-December 1. — E. A. 
Reynolds, Strand Theatre, Princeton, Minn. Small 
town and country patronage. 

MRS. WIGGS OF THE CABBAGE PATCH: W. C. 

Fields, Zasu Pitts, Pauline Lord— An unusually good 
small town picture. We exploited the rural districts 
and they came to see it. Pauline Lord exceptionally 
good. Zasu Pitts a scream as always. Running time, 
78 minutes. Played Dec. 7-8.— H. R. Cromwell, Bed- 
ford Theatre, Bedford, Pa. Small tovta patronage. 

MRS. WIGGS OF THE CABBAGE PATCH: Paul- 
ine Lord, Zasu Pitts, Evelyn Venable, W. C. Fields — 
This is one of the distributor's answers to clean pic- 
tures that will get by the Legion of Decency. It is 
the old classic filmed again with a modern cast. I ran 
it ten years ago silent and strange to say, it at- 
tracted above average business but you will have to 
hand it to Pauline Lord for putting everything she 
had into the part of Mrs. Wiggs. The lead boy is 
good too but Pauline Lord is the whole show and all 
credit is due to her for what success it had at the 
box office. She is a fine character actress with a 
nice easy voice. Perfect in a difficult role to put this 
old one over. W. C. Fields in one short sequence, 
but that was enough. Another actor like Jimmy 
Durante that has only one line. The same old stuff 
in every picture nearly. Pauline Lord must be an old 
trouper. She shows stage training in this picture or I 
miss my guess. Certainly they could not have picked 
a better actress to fill this rol^ and the audience was 
of the same opinion as the writer. Much comment on 
her work. — A. E. Hancock, Columbia Theatre, Colum- 
bia City, Ind. General patronage. 

MRS. WIGGS OF THE CABBAGE PATCH: Paul- 
ine Lord, W. C. Fields, Zasu Pitts, Kent Taylor, Eve- 
lyn Venable — A picture that drew extra business and 
pleased a majority of them. Ideal for small town. 
Easily tied up with schools and enjoyed both by young 
and old alike. Running time, 73 minutes. Played Oc- 
tober 28-29-30.— E. A. Reynolds, Strand Theatre, 
Princeton, Minn. Small town and country patronage. 

NOW AND FOREVER: Shirley Temple, Gary 
Cooper, Carole Lombard — As far as drawing power 
is concerned this takes the cake. No need to say any 
more.— Jack' Greene, Geneseo Theatre, Geneseo, 111. 
Small town patronage. 

PURSUIT OF HAPPINESS, THE: Francis Lederer, 
Joan Bennett, Charles Ruggles, Mary Boland — The 
much heralded "Bundling" hit! Not much hit at box 
office for me although personally enjoyed. Fair re- 
turns. People here shun anything in costumes. Played 
December 2-3-4.— John H. Forrester, Pines Theatre, 
Waldron, Ark. Small town patronage. 

PURSUIT OF HAPPINESS, THE: Francis Lederer, 
Joan Bennett — This picture light and airy and spends 
entire footage working up to a climax of Puritan 
"bundling." Joan Bennett and Lederer in this ten 
minute sequence are marvelous. Lederer's smile and 
beaming personality in this scene does away with any 
objectionable squawks. Lederer perfectly cast. Rug- 
gles comedy is good. See it and then book it. Run- 
ning time, 74 minutes. Played November 25-26-27.— 
E. A, Reynolds, Strand Theatre, Princeton, Minn. 
Small town and country patronage. 

READY FOR LOVE: Richard Arlen, Ida Lupino— 
Pretty light fare, but the young people liked it. Cer- 
tainly nothing heavy about this one. Played Decem- 
ber 19-20.— H. C. Allison, Baldwin Theatre, Baldwin, 
Mich. Small town patronage. 

READY FOR LOVE: Richard Arlen, Ida Lupino— 
A bust. Had it in on midweek and played to good 
crowds who let me know in no gentle way that they 
disliked the picture. It has not one redeeming feature. 
Refunded as well as passes to next change to take 
off the worst of the grief. A burden any way you take 
it. Even the trailer is poor. Running time, 68 minutes. 
Played November 2-3.— E. A. Reynolds, Strand Thea- 



January 5, 1935 



MOTION PICTURE HERALD 



61 



^-n in r 



7117 



tre, Princeton, Minn. Small town and country pat- 
ronage. 

WAGON WHEEXS: Randolph Scott, Gail Patrick- 
Opened this on a Saturday Midnight and played Sun- 
day, Monday and Tuesday. I've found that westerns 
that have a story and some effort made to produce 
them mean plenty of extra coin at the b. o. and spot 
them in niv best spots with extra paper, talking trail- 
er, etc. Business exceptional. Small town exhibitors 
can all profit in the same manner, I believe. Para- 
mount can make the good westerns. Running time, 
60 minutes. Played November 4-5-6.— E. A. Reynolds, 
Strand Theatre, Princeton, Minn. Small town and 
country patronage. 

you BELONG TO ME: Lee Tracy, Helen Morgan, 
Helen Mack, David Holt— A very fine program picture 
that didn't do business due to the fact that there was 
a lot of opposition at the high school. This David 
Holt is an up and coming kid star— but— not a Shirley 
Temple by any means. Lee Tracy the weakest part 
of the picture. Business below average account of 
high school competition. Running time, 66 minutes. 
Played Dec. 6-7. — H. M. Johnson, Avon Theatre, Avon 
Park, Fla. General small town patronage. 



Warners 



RKO 



FINISHING SCHOOL: Ginger Rogers, Frances 
Dee, Billie Burke, Bruce Cabot— Just the picture for 
small towns; plenty of comedy and action and pleased 
both the young and the older people. Played Dec. L 
—George Lodge, Green Lantern Theatre, Claymont, 
Del. Small town patronage. 

GAY DIVORCEE, THE: Fred Astaire, Ginger Rog- 
ers, Alice Brady, Edward Everett Horton, Betty 
Grable — Very fine entertainment to extra business.— 
R. V. Fletcher, Lyric Theatre, Hartington, Neb. 
General patronage. 



United Artists 



AFFAIRS OF CELLINI, THE: Frederic March, 
Constance Bennett, Frank Morgan, Fay Wray— Pay 
for it and let 'era keep it. Not a small town picture. 
— R. V. Fletcher, Lyric Theatre, Hartington, Neb. 
General patronage. 

BULLDOG DRUMMOND STRIKES BACK: Ronald 
Colman, Loretta Young— Started out swell— then slow- 
ed down to nothing. Another old one glad to get rid 
of. Had it scheduled three days but pulled it second 
day. Colman just can't break even here. Running 
time, 83 minutes. Plaj'ed December 9-10.— John H. 
Forrester, Pine Theatre, Waldren, Ark. Small town 
patronage. 

COUNT OOF M,ONTE CRISTO, THE: Robert Donat, 
Elissa Landi— Tied up with this attraction with the 
Women's Club. They liked it. I liked it. Best one 
we've played here in a long while. A picture that is 
well worth playing. Played December 15-16. — H. C. 
Allison, Baldwin Theatre, Baldwin, Mich. Small town 
patronage. 

LAST GENTLEJWAN, THE: George Arliss— Excel- 
lent picture— R. V. Fletcher, Lyric Theatre, Harting- 
ton, Neb. General patronage. 

OUR DAILY BREAD: Karen Morley, Tom Keene— 
A good program picture for Friday and Saturday. — 
R. V. Fletcher, Lyric Theatre, Hartington, Neb. Gen- 
eral patronage. 

OUR DAILY BREAD: Karen Morley, Tom Keene— 
Inspired by the headlines of today and that was the 
lead catch line on the film. Very good and it is right 
down the alley for a small town theatre for it is the 
experience that most of the farmers have gone through 
the past year. There is a bad technical mistake in 
the scene where they let the water into the corn after 
the drouth had gone some time. The director did not 
know his corn or he would have known that stalks 
with just two or three leaves on as the field was 
shown was far past any help. Not even an ear show- 
ed and in a previous shot it was eared out. Also the 
picture dragged with too much footage digging the 
ditch to much pick and shovel work, I mean too much 
footage given to this part of it. Title must have hurt 
the picture or the Christmas slump. — A. E. Hancock, 
Columbia Theatre, Columbia City, Ind. General pat- 
ronage. 

PALOOKA: Jimmy Durante, Lupe Velez, Stuart 
Erwin, Marjorie Rambeau — One I had left over. Play- 
ed to Saturday crowd but not very satisfactory to 
either by patrons or to the box office. Too much 
"Durante." Played December 8th.— John H. Forrester, 
Pines Theatre, Waldron, Ark. Small town patronage. 

TRANSATLANTIC MERRY-GO-ROUND: Gene 
Raymond, Nancy Carroll, Jack Benny, Sydney How- 
ard, Mitzi Green — Very fine entertainment. — R. V. 
Fletcher, Lyric Theatre, Hartington, Neb. General 
patronage. 



BIG-HEARTED HERBERT: Guy Kibbcc, Aliiic 
MacMahon, Patricia Ellis, Phillip Reed- Probably 
classed by Warners as a programmer. Probably class- 
ed in the larger centers as a filler, but the small 
town exhibitor that gives this picture his best days, 
works it and uses Warner's talking trailer can be 
sure of good business and oh! how they will enjoy it. 
It is one of those pictures that are often called 
"sleepers," but every small town exhibitor would not 
call it a sleeper, but a natural. Running time, 60 
minutes. Played October 21-22-23.— E. A. Reynolds, 
Strand Theatre, Princeton, Minn. Small town and 
country patronage. 

CASE OF THE HOWLING DOG, THE: Warren 
William, Mary Astor — This is good entertainment of 
the mystery type and pleased all who saw it. This 
is rather different from the usual mystery story and 
has plenty of action, thrills, comedy and romance. 
\Varren William portrays Perry Mason, a famous 
criminal lawyer, and turns in a splendid performance. 
The trailer sold the picture for us and we played 
one day to very good business. Running time, 75 
minutes. Played December 19th.— J. J. Medford, Or- 
pheum Theatre, Oxford, N. C. General patronage. 

CASE OF THE HOWLING DOG, THE: Warren 
William, Mary Astor — Ideal action, murder mystery 
for your Friday, Saturday. It rated good with my 
people and pleased them from start to finish. A good 
story, cast does well with it and a bang-up climax 
that makes for good entertainment. Running time, 75 
minutes. Played October 12-13. — E. A. Reynolds, 
Strand Theatre, Princeton, Miss. Small town and 
country patronage. 

HERE COMES THE NAVY: James Cagney, Pat 
O'Brien, Gloria Stuart — Regular scheduled picture had 
set for this date did not arrive. Glad it didn't as this 
was a wow. Pleased everybody and made money. 
Running time, 85 minutes. Flayed December 5-6. — 
John H. Forrester, Pines Theatre, Waldron, Ark. 
Small town patronage. 

I AM A THIEF: Ricardo Cortez— A good action 
mystery. Oke for midweek, Friday and Saturday. 
Picture well made and while not big still will please. 
Running time, 64 minutes. Played December 19-20. — 
E. A. Reynolds, Strand Theatre, Princeton, Minn. 
Small town and country patronage. 

I SELL ANYTHING: Pat O'Brien, Ann Dvorak— 
Another one of those Warner pictures that may not 
be big but will satisfy your audience. Fast action and 
a whirlwind story. Well made, well cast and it gives. 
Running time, 70 minutes. Played November 7-8. — E. 
A. Reynolds, Strand Theatre, Princeton, Minn. Small 
town and country patronage. 

ST. LOUIS KID, THE: James Cagney— Good action 
comedy. Typical of Cagney. Played December 11-12. — 
J. Glenn Caldwell, Princess Theatre, Aurora, Mo. 
Small town patronage. 

ST. LOUIS KID, THE: James Cagney— Good old 
Jimmy. This picture following "Here Comes the 
Navy" has set this star up in a big way. "St. Louis 
Kid" is action and comedy. Picture is paced with 
fast comedy and good story. It is oke for Sunday in 
anybody's town and the Warner trailer sells it. It's 
good. Running time, 67 minutes. Played December 
9-10.— E. A. Reynolds, Strand Theatre, Princeton, 
Minn. Small town and country patronage. 



Universal 



GREIAT EXPECTATIONS: Henry Hull— An excel- 
lent picture and it pleased those that saw it. Suggest 
a school tieup in order to get any money out of it in 
a small town. Played November 2-3. — J. Glenn Cald- 
well, Princess Theatre, Aurora, Mo. Small town pat- 
ronage. 



Short Features 
Columbia 

MICKEY'S COVERED WAGON: Mickey McGuire 
Series — This is a very good comedy featuring Mickey 
McGuire and his gang. This is one of the best series 
of shorts on the market and should please both young 
and old. Columbia is producing as good Gang com- 
edies as Metro and some of them are better. Running 
time, 19 minutes. — J. J. Medford, Orpheum Theatre, 
Oxford, N. C. General patronage. 

HOLIDAY LAND: Color Rhapsodies Series— This is 
a very good cartoon comedy all in beautiful color, and 
should please all. This is our first issue of this series 
and we hope the others will be as good. Book this 
one and you are sure to get your money's worth. 
Running time, 9 minutes. — J. J. Medford, Orpheum 
Theatre, Oxford, N. C. General patronage. 

KATNIPS OF 1940: Krazy Kat Kartoon— This is 
a very good cartoon comedy that is sure to please 
everyone. Plenty of laughs and one of the best of 
this series. Here's hoping Columbia products many 
more good cartoons that will please the public. Run- 
ning time, 8 minutes. — J. J. Medford, Orpheum Thea- 
tre, Oxford, N. C. Country patronage. 

MICKEY'S COVERED WAGON: Mickey McGuire 
Series — An excellent comedy -with plenty of laughs and 
some music mixed in. My customers can hardly wait 
till the next Mickey McGuire gets around. Running 
time, 2 reels. — Martin Teker, Leith Opera House, 
Leith, N. D. Small town patronage. 

STABLE MATES: Sidney and Murray^A very 
good comedy. Audience got a big kick out of two 
city fellers trying to harness a horse; All the Sidney - 
Murrays have been good. Running time, 20 minutes. — 

(Continued on following page) 




OFFERING: 

• Unfailing Sound Satisfaction 

• A Sound Box Office Attraction 

• Complete Ownership 

• And RCA Super Service 



PHOTOPHONE DIVISION 

RCA VICTOR COMPANY, Inc. 

Camden, N. J. 
A Radio Corporation of America Subsidiary 




62 



MOTION PICTURE HERALD 



January 5, 1935 



Martin Teker, Leith Opera House, Leith, N. D. Small 
town patronage. 

Educational 

CAMPUS HOOFER, THE: Frolics of Youth— Fairly 
amusing but there won't be many ribs broken. — J. 
Glenn Caldwell, Princess Theatre, Aurora, Mo. Small 
town patronage. 

GOOD LUCK-BEST WISHES: Musical Comedies 
Series — The Pickens sisters' singing is the only bright 
spot.— Glenn Caldwell, Prince Theatre, Aurora, Mo. 
Small town patronage. 

NIFTY NURSES: Musical comedy series— At last 
a pretty good short from Education. Silly but amus- 
ing. — Glenn Caldwell, Princess Theatre, Arora, Mo. 
Small town patronage. 

WHY MULES LEAVE HOME: Terry-Toons Series 
—This is a good cartoon comedy that pleased all who 
saw it. This series of cartoons are not as good as 
many of the others, but they seem to improve with 
every issure. Running time, 8 minutes. — J. J. Medford, 
Orpheum Theatre, Oxford, N. C. General patronage. 

MGM 

BIG IDEA, THE: Musical Revues Series— Sup- 
posed to be a musical, but mostly Ted Healy. Got 
the laughs and pleased. Running time, 2 reels.— John 
H. Forrester, Pine Theatre, Waldron, Ark. Small 
town patronage. 

GENTLEMEN OF POLISH: Musical Revues 
Series— Nothing extra and only clocked one general 
laugh. Running time, 2 reels.— John H. Forrester, 
Pine Theatre, Waldron, Ark. Small town patronage. 

MIKE FRIGHT: Our Gang— One of the best "Gang" 
comedies I've ever played. Plenty of laughs and 
"Spanky" is a whiz. Would make another great child 
feature picture star. Running time, 2 reels. — John H. 
Forrester, Pine Theatre, Waldron, Ark. Small town 
patronage. 

PRO FOOTBALL: Oddities— Of interest to all foot- 
ball fans. Shows the Chicago Bears performing some 
of their plays.— J. Glenn Caldwell, Princess Theatre, 
Aurora, Mo. Small town patronage. 

TAKING CARE OF BABY: Oddities— Fairly amus- 
ing. Just wondering when Pete will be showing us 
how to hang out the weekly wash. — J. Glenn Caldwell, 
Princess Theatre, Auora, Mo. Small town patronage. 

THEM THAR HILLS: Laurel and Hardy— Another 
extra good one from Laurel and Hardy. This team 
goes over big here. Running time, 2 reels. — John H. 
Forrester, Pine Theatre, Waldron, Ark. Small town 
patronage. 

Paramount 

BABY BLUES: Paramount Varieties Series— Good. 
Clever and got a number of laughs. Running time, 1 
reel.— John H. Forrester, Pine Theatre, Waldron, Ark. 
Small town patronage. 

CAN YOU TAKE IT: Popeye the Sailor— Ok Pop- 
eye cartoon.— J. Glenn Caldwell, Princess Theatre, 
Aurora, Mo. Small town patronage. 

NERVE OF SOME WOMEN, THE: Paramount 
Varieties Series— Extra good shots of world's nerviest 
women. Well liked here. Running time, 1 reel. — John 
H. Forrester, Pine Theatre, Waldron, Ark. Small 
town patronage. 

PETTING PREFERRED: Harry Langdon— Ok 
slapstick comedy. — J. Glenn Caldwell, Princess Thea- 
tre, Aurora, Mo. Small town patronage. 

POOR CINDERELLA: Betty Boop— Extra good. 
Will please any audience. Running time, 1 reel. — John 
H. Forrester, Pines Theatre, Waldron, Ark. Small 
town patronage. 

RHYTHM ON THE ROOF: Anson Weeks and Or- 
chestra — Another good orchestra reel. Well liked. 
Running time, 1 reel. — John H. Forrester, Pine Thea- 
tre, Waldron, Ark. Small town patronage. 

SHE REMINDS ME OF YOU: Eton Boys— This is 
a very good cartoon comedy with some excellent sing- 
ing by the Eton Boys. This is the type of entertain- 
ment the public likes and the producers should give 
it to them. Let's have more of these. Running time, 
9 minutes. — J. J. Medford, Orpheum Theatre, Oxford, 
N. C. Country patronage. 

SUPERSTITION OF THREE ON A MATCH: 

Paramount Varieties— Nothing to this. This type of 
short does not go over. Running time, 1 reel. — John 
H. Forrester, Pine Theatre, Waldron, Ark. Small 
time patronage. 

WATER RODEO: Grantland Rice Sportlights (New 
Series) — Good action of water sport thrills. Well liked 
by patrons. Running time, 1 reel. — John H. Forrester, 
Pines Theatre, Waldron, Ark. Small town patronage. 

Universal 

NIGHT IN A NIGHT CLUB, A: J. Harold Murray, 
Buck and Bubbles, Martha Raye, Elaine Arden, Harry 
Rose — Very uninteresting. Wish Universal would quit 
these Broadway Brevities and make comedies. "Two 



reels of film wasted. Running time, 2 reels. — John H. 
Forrester, Pine Theatre, Waldron, Ark. Small town 
patronage. 

United Artists 

OLD KING COLE: Silly Symphonies— A good color 
cartoon. Have played better. Running time, 1 reel.— 
John H. Forrester, Pine Theatre, Waldron, Ark. 
Small town patronage. 

Vitaphone 

COME TO DINNER: Broadway Brevities Series— 
This is very poor entertainment and not up to the 
average Broadway Brevities. It is a burlesque of 
"Dinner at Eight" and has some very good characters, 
portraying the original stars. Very poor entertain- 
ment. — J. J. Medford, Orpheum Theatre, Oxford, N. 
C. Country patronage. 

GOOD MORNING EVE: Leon Errol— This is excel- 
lent entertainment of the musical comedy type. There 
are plenty of beautiful girls, pretty costumes and ex- 
cellent music. It is done in color and this adds much 
to the entertainment of the show. Running time, 19 
minutes. — J. J. Medford, Orpheum Theatre, Oxford. 
N. C. General patronage. 

MASKS AND MEMORIES: Lillian Roth— This is 
purely a musical and the laughs are not so many 
but this is made up otherwise. It is best to run this 
with a comedy feature. Running time, 30 minutes. — 
Martin Teker, Leith Opera House, Leith, N. D. 
Small town patronage. 

RICHARD HIMBER & HIS ORCHESTRA: Melody 
Master Series — This is a very good one-reeler pre- 
senting Richard Himber and his orchestra playing 
several popular tunes. The singing of Joey Nash is 
great and the lovely dance at the finish is wonderful. 
Play this and listen to your patrons praise it. Run- 
ning time, 10 minutes. — J. J. Medford, Orpheum Thea- 
tre, Oxford, N. C. General patronage. 

SMOKED HAMS: Shemp Howard, Daphne Pollard— 
This is very poor entertainment of the slapstick va- 
riety. You will benefit by not playing this one. I 
am rather surprised that Vitaphone should produce 
such shorts as this and hope the others will be much 
better. Running time, 20 minutes. — J. J. Medford, Or- 
pheum Theatre, Oxford, N. C. Country patronage. 

SO YOU WON'T T-T-T-TALK: Roscoe Ates— Good 
slapstick comedy — J. Glenn Caldwell, Princess Thea- 
tre, Aurora, Mo. Small town patronage. 

WILL OSBORNE & HIS ORCHESTRA: Melody 
Masters Series — This is a very good one-reel musical 
featuring Will Osborne and his Famous Orchestra 
playing several popular tunes. We had many patrons 
come to see it two or three times. Vitaphone certainly 
produces the type of entertainment the public wants. 
Running time, 10 minutes. — J. P. Medford, Orpheum 
Theatre, Oxford, N. C. General patronage. 

Serials 
Universal 

RED RIDER, THE: Buck Jones— This has been the 
best serial I have ever shown. Has held interest all 
the way through and brings them back. That's the 
purpose. Running time, 2 reels each. — John H. For- 
rester, Pine Theatre, Waldron, Ark. Small town pat- 
ronage. 



Gaumont Staff Holds 
Chicago Sales Meeting 

Midwestern sales representatives and home 
office officials of Gaumont British last week 
met in Chicago to discuss distribution plans 
for the new year. Forthcoming Gaumont 
product was previewed by the salesmen at- 
tending the meeting. 

Among those present from the home office 
were Arthur A. Lee, vice-president of the 
company ; George W. Weeks, general sales 
manager, and Jack Schlaifer, special sales 
representative. 



Marion Davies' First 
For Warner Announced 

Marion Davies' first starring picture un- 
der the new affiliation of Cosmopolitan Pic- 
tures with Warner, will be "Page Miss 
Glory," based on the stage play by Phillip 
Dunning and Joseph Schrank, now playing 
on Broadway. Production will begin shortly. 



Fuld on Publicity 

Jack Fuld is handling publicity for the 
Movie Ball, scheduled for January 12 at the 
Astor Hotel in New York. 



TRAVELERS 



Edward G. Robinson plans to return to Holly- 
wood from New York January 15. 

Sidney R. Kent, Fox president, postponed a 
trip to Hollywood from New York until next 
week. 

Trem Carr, Monogram production chief, ar- 
rived in New York from Hollywood. 

Evelyn La ye and her new husband, Frank 
Lawton, sailed for a two-week visit in Eng- 
land before returning to fulfil studio engage- 
ments in Hollywood. 

Madge Evans is spending a brief holiday in 
New York. 

Helen Hayes will return to the New York 
stage before the end of the month. 

William Fait, Monogram distributor in Brazil, 
sailed January 5 for Rio de Janeiro. 

Benjamin Miggins, European director of Fox 
Movietone News, and Jacques Charles, 
producer in France of the "Folies Bergeres," 
sailed for France from New York. 

Paul Muni arrived in New York from the 
Coast via a sea trip. 

Nathan Yamins has been vacationing in Ber- 
muda. 

Marion Gueth, secretary of the Buffalo 
MPTO, left for a three-week vacation in 
Florida. 

Maurice Sigler, Al Hoffman and Albert 
GooDHEART, American song-writers who have 
been working in London for Gaumont Brit- 
ish, sailed for New York. 

Ben Verschleiser, Monogram supervisor, is 
in New York. 

May Robson is in New York. 

Al Lichtman, vice-president of United Artists, 
and Paul Lazarus, western division sales 
manager, left New York to attend a two- 
day sales meeting in Chicago. 

Joe Rivkin left New York for Hollywood. 

David C. Werner left New York for Holly- 
wood, having resigned his Universal story 
editorship to go into business for himself. 

A. M. BoTSFORD, new Paramount story head, 
is in New York for home office conferences 
and to look at new plays. 

Herschel Stuart returned to New York after 

visiting his family in Dallas. 
Nicholas S. Ludington, vice-president of 

First Division Pictures, left New York for 

the Coast. 

Edgar B. Hatrick, of Hearst Metrotone News, 
is back in New York from Hollywood. 

Leo Justin is cruising in West Indian waters. 

J. R. McDonough, head of Radio Pictures, and 
Pandro S. Berman, RKO Radio executive 
producer, returned to Hollywood after a brief 
stay in New York. 

Walter C. Kelly, well-known vaudevillian, 
arrived in Hollywood to work for Para- 
mount. 

E. M. Saunders, MGM western division man- 
ager, returned to New York after a month's 
trip through the west. 

Dave Levy left New York for a rest in Florida. 

B. P. ScHULBERG and his family sailed for a 
cruise in southern waters. 

Douglas Fairbanks sailed for England after 
a brief trip to this country. 



In Photoplay Ad Post 

Harold F. Clark, former advertising pro- 
motion manager of True Story Magazine 
and more recently in a similar post for 
Liberty Magazine, has been named assi.stant 
to Carroll Rheinstrom, advertising manager 
of Macfadden Women's Group and Photo- 
play Magazine. 



Town -to Get Two Houses 

Arrangements have been made for the 
opening of two new houses in Idabel, Okla., 
making a total of four theatres in the town. 



January 5, 1935 



MOTION PICTURE HERALD 



63 



THE NEWS OF 1934 PASSES IN REVIEW 

Passage of the year 1934, without any inundating tide of regrets, yet with a happier feeling in the industry than 
was the case when the year first limped into view, saw definite movement forward in several directions. A return to 
profits was reflected, from the field of distribution as well as from exhibition. There was further progress in reorganiza- 
tion of companies which have been in receivership; Paramount's reorganization plan was before the court, and hearings 
already had begun. The Motion Picture Code machinery began functioning; on the other hand, there was a complete 
breakdown of the clearance and zoning system. Improvement of product was marked; the Production Code Administra- 
tion went Into action July 15; the Legion of Decency movement got underway. Very few were the changes among 
important personalities in the business. The story of 1934 in highlight, revised from a compilation by Motion Picture Daily, 
follows, by months and dates: 



JANUARY 



January 4 

Sam Dembow, Jr., elected vice-president of Para- 
mount Theatres Service Corporation. 

January 6 

Carl Laemmle and James R. Grainger announced 
that Universal's improved financial condition has elim- 
inated option on company held by Richard A. Row- 
land and Sam Katz. 

January 9 

S. L. Rothafel resigns as managing director of 
Radio City Music Hall. 

U. S. Circuit Court denies motion on appeals to 
remove Paramount trustees. 
January 10 

Erpi starts tests of telephonic broadcasting. 
January 16 

United States Department of Commerce estimates 
world theatres at 60,347; Film Board says 18,371 are 
in this country, with 4,635 closed. 
January 19 

Reorganization of Fox West Coast started. 
January 20 

Warners report $10S,752 net for first quarter, first 
time a net profit was earned since 1930. 
January 25 

Paramount's theatre partners ratify new plan of op- 
eration through national advisory committee of six. 
January 26 

Chase Bank's holdings of Loew stock sold in open 
market. 
January 27 

Both Paramount and RKO appeared to have im- 
proved their positions at end of first year of rehibilita- 
tion proceedings. 
January 29 

NRA again extends deadline for filing code assents, 
to February 28th. _ . 

Advertising Advisory Council predicts all objection- 
able advertising of motion pictures will be eliminated. 

FEBRUARY 



February I 

Some 870 persons nominated for 352 local Grievance 
and Clearance Board posts. 
February 3 

Merian Cooper resigns as Radio production head, to 
produce for RKO independently. 
February 5 

United Artists schedules 36 features for 1934-35. 
February 6 

Columbia schedules 32 features for new season. 
Code assents reach 6,900. 

U. S. Supreme Court decision ruling claims for 
future rent against a bankrupt are not provable an 
aid to Paramount, et al, that company having $14,- 
000,000 of such claims. 
February 7 

Delaware Supreme Court rules royalty fight between 
Warners and Erpi must be settled by arbitration and 
not in the courts. 
February 8 

Radio schedules S2 features for 1934-35. 
February 13 

Warners schedule 60 features for 1934-35. 
February 16 

RKO indicates promotions of J. R. McDonough, 
general manager and vice-president of RKO to presi- 
dency of RKO Radio, and of Ned E. Depinet to presi- 
idency of RKO Distributing, with B. B. Kahane, 
whom Mr. McDonough relieves to be president of 
RKO Studios. 
February 17 

NRA orders code cancellation clause be made retro- 
active to December 7th on pictures released after that 
date, regardless of when contracted for. 
February 19 

Code Authority announces first appointments of 208 
to posts on 42 boards. 
February 24 

NRA again extends code assent deadline, to March 
31. Code assents pass 9,000. 



MARCH 



March I 

Independent Theatre Owners of New York file anti- 
trust suit against Electrical Research Products. 
March 2 

New York Federal court dismisses Frank Rem- 
busch's anti-trust suit against the large companies. 
March 6 

Code Authority brief filed with NRA listing benefits 
from instrument to industry says 12 to 15 per cent 
increase was observed in grosses under code. 
March 8 

New York federal court approves new RKO leasing 
agreement with Radio City-Rockefeller interests for 
two theatres. 
March 10 

Leading distributors, after heated fight, agree to 
abide by NRA ruling making cancellations under code 
retroactive to December 7th. 
March 14 

Code Authority completes personnel structure of all 
local code boards in field. 
March 15 

Fox Film reports 39-weeks profit of $1,410,790. 
March 17 

Warners schedule 60 features for 1934-35. 

Academy of Arts and Sciences select Katharine 
Hepburn and Charles Laughton as best performers for 
the year. 
March 19 

MGM schedules 50 features for 1934-35. 

Nicholas Schenck reveals Loew's secured control of 
Fox-Poli New England circuit. 
March 20 

Ending of hearings on Patman Congressional bill to 
control films and end block booking indicates proposed 
bill is dead. 
March 22 

Senate rejects Senator Pat Harrison's proposal for 
elimination of federal admission tax, and extends levy 
to July 1st, 1935. 
March 23 

Keith- Albee-Orpheum establishes Proctor division as 
separate entity. 
March 29 

First offical meetings of local code boards in the 
field are held. 
March 30 

Fox Movietone and Hearst Metrotone to dissolve 
newsreel arrangement, with Hearst developing own or- 
ganization. 

Otto H. Kahn. senior Kuhn, Loeb partner, and 



SALARY RAISES 
A GOOD AUGURY 

There is encouragement in the an- 
nouncements of salary raises from va- 
rious directions. Last week MGM and 
Loew's restored pay cuts. This week 
the Brandt circuit in New York gave 
home office employees a 1 0 per cent in- 
crease, theatre workers from $1 to $5. 
Nat Saland of Mercury Film Labora- 
tory has increased salaries from 10 
25 per cent. Famous Players Canadian 
has given a 5 per cent raise to all em- 
ployees receiving less than $3 5 per 
week, the restoration of an earlier cut. 
Managers of the circuit will receive 
four per cent of any increase in the 
gross profits for the season. 



factor in Paramount Public corporate and financial 
structure dies. 
March 31 

NRA rules non-assentors to code are eligible to can- 
cellation privileges. 

APRIL 



April 2 

Two and one-half per cent increase in British film 
quota becomes effective, to bring estimated increase 
of 25 films which American distributors must either 
produce in England or acquire there. 
April 4 

Out-of-court settlement effected of anti-trust suit 
against Erpi by Stanley Company. Duovac and Gen- 
eral Talking Pictures. 
April 6 

Monogram schedules 28 features and 50 per cent 
production budget increase for 1934-35. 
April 9 

Code Authority's annual budget set at $360,000. 
April 10 

Ed Kuykendall reelected president of MPTOA at 
annual convention in Los Angeles ; producers and 
MPTOA delegates in round table discussion of mu- 
tual problems. 
April 13 

American Telephone and Telegraph disposes of half 
of its 260,000 Loew shares in open market. 
April 14 

Large companies file brief with NRA denying code 
aids monopolies or oppresses small enterprises. 
April 15 

Code Authority sets up code machinery in Holly- 
wood for relations between agents and studios and 
talent. 
April 16 

MI*TpA resolves against double featuring and asks 
production curtailment ; Mr. Kuykendall predicts sep- 
aration of production and exhibition affiliations ; Louis 
B. Mayer scores exhibitor critics of production; Jack 
Miller hits _ theatre labor provisions of code : Walter 
Vincent voices attack on producers; MPTOA urges 
increased cancellation privilege ; Jack Warner urges 
dual bill war; convention steps up machinery for for- 
warding exhibitor views on product direct to studios. 
April 20 

Milwaukee Grievance Board makes first code ruling 
in field in case of Saxe Amusement vs. Ashley The- 
atres and Vitagraph, charging overbuying. 
April 23 

Metro decides to produce and distribute its own 
trailers after January 1. 

April 24 

Industry practically unscathed as 47 state legisla- 
tures end, after having considered some 300 adverse 
measures. 
April 25 

Society of Motion Picture Engineers convention fa- 
vors standardizing of reel lengths at 2,000 feet. 
April 26 

Paramount trustees start suit to collect up to $12,- 
237,000 from directors of 1931-32. 
April 27 

E. V. Richards set as head of new Saenger Theatres. 
April 30 

Fox schedules 50 features for 1934-35. 

MAY 



May 2 

Ralph A. Kohn resigns as Paramount director and 
executive. 
May 3 

Fox 13 weeks' net reported at $805,376. 

Universal schedules 36 features for 1934-35. 

Federal court approves extension of agreement with 
RKO noteholders which avoids foreclosure on com- 
pany's assets. 
May 5 

George J. Schaefer elected to Paramount executive 
and director's posts vacated by Ralph Kohn. 
May 9 

Samuel and Nathan Goldstein resume operation of 
New England's G-B Circuit as Publix partners. 



64 



MOTION PICTURE HERALD 



January 5, 1935 



TREND SHOWN BY COMPANIES' PROFITS 



May 10 

Repeal of newsreel censorship in five states gives 
reels "freedom of the press" status. 

Catholic Legion of Decency launches first attack in 
the open in Detroit, followed by similar action in St. 
Louis. 
May 12 

Detreit Protestant churches join Legion of Decency 
movement. 
May 14 

Plan for settlement of $2,000,000 claim of Para- 
mount against Fox West Coast completed, with new 
long-term leases on California theatres included. 
May 15 

Carl Laemmle defends exhibitor's right to double 
feature. 
May 16 

Academy of Arts declared a " company union" 
by Eddie Cantor as new Screen Actors' Guild elects 
him to be its first president. 
May 17 

Clarence Darrow's "little man" NRA Review Board 
demands reorganization of Code Authority, elimination 
of block booking, and extension of code privileges to 
non-signers, after series of Washington hearings. 
May 18 

NRA names Clare Boothe Brokaw to Code Au- 
thority as government representative. 
May 19 

MGM reports 28-week net profit of $3,037,698. 
May 22 

Gaumont British to establish own sales organization 
in the United States. 

Columbia reports 39-week net profit fo $739,338. 

May 23 

RKO reports first quarter profit of $498,131, before 
taxes. 

New theatre service men's union fails to effect whole- 
sale walkout. 
May 26 

Warners report six-months' operating profit of 
$38,855. 
May 28 

Independent producers schedule from 140 to 160 
features for 1934-35. 

Code Authority announces 215 non-assentors have 
taken advantage of code's cancellation privilege. 
May 29 

Fox schedules 58 features for 1934-35. 

Exhibitor appeals for field board decisions begin to 
swamp Code Authority. 
May 31 

Eighty-eight national advertisers oflfering prizes on 
the radio, seen as new form of theatre competition. 

JUNE 



June I 

Fox eliminates foreign-made product from future 
release schedules. 
June 2 

Code Authority rules that neither that board nor 
any local board has the right to fix admissions or 
change contracts. 
June 4 

Warners schedule 60 features for 1934-35; United 
Artists revises schedule to include 22. 
June 6 

Independent Theatre Owners in New York sue Code 
Authority to compel local field boards to accept griev- 
ance cases filed by non-assentors. 

Cardinal Mi-.ndelein mils Production Code a "scrap 
of paper," and urges Catholics to censor pictures. 
June 8 

Paramount and RKO among first to avail them- 
selves of new bankruptcy amendment to speed reha- 
bilitation of bankrupts. 

United Artists forms Mundus Pictures to distribute 
foreign product separately. 

Saenger circuit reduces holdings from 160 to 45 
theatres. 
June 9 

Cardinal Dougherty in Philadelphia orders parish- 
oners to boycott objectionable pictures as Legion of 
Decency crusade reaches national proportions. 
June 1 1 

State exhibitor associations in California, Ohio and 
elsewhere start dual bill fight. 
June 12 

Stanley B. Waite, Paramount divisional sales man- 
ager, dies. 
June 16 

Allied States Exhibitors abandons production plan. 
Juno 18 

Joseph I. Breen heads new Production Code Ad- 
ministration for raising of moral standards of films, 
following attacks by Legion of Decency and churches. 

Paramount trustees report $3,226,836 cash on hand. 
Company schedules 60 features for 1934-35. 
June 22 

Catholic Bishops Committee meets industry repre- 



FILM PLENTY vs. 
FILM FAMINE 

Before the Code Authority in New 
York last week was heard an appeal 
on overbuying charged to A. H. 
Schwartz, who operates the Queens 
theatre in Qjieens Village, Long Island. 
The residents of the town had a treat 
last Monday, when Schwartz offered 
a day's program of four features: at 
2 o'clock were shown "The White 
Parade" and "The Last Gentleman," 
and at 6 o'clock, "The Gay Divorcee" 
and "The Captain Hates the Sea." 
Morris Kutinsky, operating the Com- 
munity, one block away, claims he 
cannot get a single feature for his 
house. 



sentatives in Cincinnati and voices approval of in- 
dustry's new plan for effecting higher film standards. 

Warners and Erpi settle long-standing fight over 
royalties from sound. 
June 23 

Maurice Silverstone appointed head of all United 
Artists' foreign operations. 
June 26 

Protestants throughout country join Legion of De- 
cency movement. 
June 27 

France extends quota restrictions another six months, 
allowing 94 "dubbed" films during that time. 
June 29 

Violation of new Production Code to be punishable 
by $25,000 fine. 
June 30 

First draft of a clearance and zoning schedule under 
code completed in tentative form in Kansas City. 

JULY 



July 2 

Consolidated Film Industries buys $1,800,000 RKO 
note issue. 
July 3 

Paramount decides not to sell product to 10-cent 
theatres. 
July 9 

Will H. Hays reports studios rejecting many scripts 
in line with Production Code regulations. 
July II 

Charles D. Hilles, Eugene W. Leake and Charles E. 
Richardson continued by court as Paramount trustees 
under new bankruptcy reorganization laws. 
July 12 

MPPDA members authorize exhibitors to cancel 
pictures released prior to establishment of Production 
Code regulations on July 15 when a "genuine" local 
protest has been made against them on moral grounds. 
July 13 

International Association of Theatrical Stage Em- 
ployees seizes Local 306 in New York to settle in- 
ternal warfare. 
July 14 

Protestant churches advance pledges against objec- 
tionable films. 
July 16 

Production Code regulations made applicable to im- 
ported pictures. 
July 20 

NRA recommends suspension of code clause to con- 
trol salaries, admitting star's worth gauged by what 
pubUc is willing to pay. 
July 21 

NRA Division Administrator Rosenblatt blames poor 
judgment of producers for industry's financial con- 
dition. 
July 24 

Code Authority's decisions in local board appeal cases 
recognized by NRA as final. 
July 25 

NRA makes public code assessment schedule for ex- 
hibitors. 
July 26 

Will H. Hays reports new Production Code regula- 
tions for raising standards of films are successful. 



July 28 

Exhibitors and American Society of Composers 
start heated fight over ASCAP's announced intention 
of increasing "seat tax" for music levied on theatres. 



AUGUST 



Augus-t- 2 

Seasonal decUne in theatre grosses reported to have 
been checked in July. 
August 4 

Loew's and Warners withdraw bid to buy Fox 
MetropoUtan circuit for $4,000,000. 

Fox reports six-months' profit of $1,199,241. 

Independent Theatre Owners in New York denied 
injunction against Code Authority. 
August 8 

Dual ban spreads in the field. 
August 10 

RKO ends drive to acquire theatres in New York. 
Al Lichtman demands theatres increase admissions. 
August 13 

Large part of industry protests Code Authority as- 
sessments. 

Allied decides on local autonomy for state units on 
double bill matter. 
August 14 

Louis B. Mayer charges "quickies" hurt the business. 

Warners increase production budget by $5,000,000. 
August IS 

MGM 12-weeks' profit was $1,566,072. 
August 17 

Code Authority forbids distributors from discrim- 
inating against "'little" exhibitors who show double 
bills. 

Laboratory code effected. 
August 20 

Church and industry in accord on Legion of De- 
cency principles. 
August 22 

Independent producers join with MPPDA members 
in using Production Code Administration seals of ap- 
proval for films passed by Breen board. 
August 24 

Code Authority holds that retroactivity date of can- 
cellation clause is applicable to United Artists. 
August 27 

Paramount circuit said to have been reduced from 
1,800 theatres to 1,230. 
August 28 

Grosses in noticeable spurt throughout the country 
as fall show season starts. 
August 29 

J. D. Williams, film pioneer and founder of First 
National, dies. 
August 30 

U. S. Housing Administration sets up $33,000,000 
credit arrangement for theatre remodeling. 
August 31 

United States files anti-trust suit against American 
Society of Composers. 



SEPTEMBER 



September I 

Loew's end theatre expansion in the east. 
September 4 

Theatres included in new Ohio sales tax passed by 
legislature. 
September 6 

Upton Sinclair wants State of California to produce 
films and distribute. 

"Jack Rabbit" film shows in the field seen as harm- 
ing industry. 
September 7 

RKO realigns theatre subsidiaries. 

Columbia 1933 net reported at $1,008,834. 
September 8 

Dark theatres reopening everywhere as business im- 
proves. 

September I I 

Code Authority rules that clearance schedules under 
code void sales contract clearance provisions. 
September 12 

Sam Dembow resigns as theatre executive of Para- 
mount, joining National Screen. 

Ticket taxes collected by United States in 1933 off 
to $14,613,414. 

Monogram 1934-35 sales increases 25 per cent. 
September 13 

Robert F. Sisk, RKO advertising director, made 
studio assistant to J. R. McDonough in Hollywood. 
September 15 

Code Authority decides on clearance schedules based 
on admissions. 

(Continued oh foHowinp page) 



January 5, 1935 



MOTION PICTURE HERALD 



65 



CLEARANCE ISSUE STILL MUDDLED 



September 17 

Universal sales increased by $2,000,000. 
September 18 

Nicholas S. Ludington and William Fiske, III, buy 
into First Division. 
September 19 

Paramount's six-months' net was $3,883,856. 

First Division to enter production, planning 12 
features. 

RKO to keep five theatres in new deal with Loew's. 
September 20 

Large distributors gain $8,350,000 through foreign 
e.xchange situation. 
September 22 

Churches to relax Legion of Decency drive for 
"watchful waiting" policy. 
September 24 

Fox Movietone and Hearst Metrotone split produc- 
tion afHIiation. 
September 26 

General Hugh S. Johnson announces resignation as 
NRA Administrator. 
September 28 

Herschel Stuart joins Columbia as advertising-pub- 
licity director. 
September 29 

Sam Katz to join Metro as production executive on 
coast. 



OCTOBER 



October I 

Maurice Rapf reports Russians to produce 80 fea- 
tures for 1935-36. 
October 2 

Paramount claims up to $154,047,735. 
October 5 

London deal for merger of British International 
and Gaumont called ofi. 
October 6 

California starts campaign against Upton Sinclair's 
California gubernatorial aspirations. 
October 7 

Allied States now has 32 state affiliates. 
October 9 

Supreme Court at Washington refuses Paramount 
review of lower court Tri-Ergon decision upholding 
validity of William Fox's sound patents. 
October 10 

Exhibitors and American Society of Composers 
compromise on music tax. 
October I I 

Will H. Hays predicts continued use of Production 
Code. 

Ostrers revealed as holding control of Gaumont 
British stock. 
October 12 

Fo.x Midwest to pool with two circuits. 
October 13 

NRA and industry fail again to agree on code as- 
sessment schedule. 

Competition to determine protection. Code Authority 
decides. 
October 15 

Erpi assures theatres of defense in patent suits. 

Sol Rosenblatt brands censorship as futile. 
October 16 

William Fox files suits charging infringement of his 
Tri-Ergon patents against virtually all large companies 
and film laboratories. 

NRA approves new plan for code assessments. 
October 20 

RKO secures extension of six per cent notes. 
October 23 

Supreme Court refuses to review clearance appeal. 

Fred Warren announces new Chrysler theatre air 
conditioning device. 
October 24 

Circuits start labeling films for adult or children use. 
Theatres fighting heavier radio show competition. 
October 26 

Actors Equity and Screen Guild decide Guild shall 
become an independent affiliate of the American Fed- 
eration of Labor. 
October 27 

Reorganization of RKO started. 

RCA to remove flywheel device from reproducers, 
following Tri-Ergon suits. 
October 31 

Upton Sinclair condemns industry for alleged propa- 
ganda in California gubernatorial campaign. 

NOVEMBER 



November I 

Sidney R. Kent given new three-year contract as 



''ANTHONY ADVERSE" 
LEADS FICTION 

"Anthony Adverse" by Hervey 
Allen, led all fiction published dur- 
ing 1934 in point of sales, it is indi- 
cated by a listing of the ten best 
selling fiction books piiblishcd during 
the year, compiled by Baker & Tay- 
lor, wholesale book company. The 
ten, in the order of sales, follotv: 

Anthony Adverse, by Hervey Al- 
len- 
Good-bye, Mr. Chips, by James 
Hilton. 

So Red the Rose, by Stark Young. 

Work of Art, by Sinclair Lewis. 

Within This Present, by Margaret 
A. Barnes. 

Men Against the Sea, by Nordhoff 
^ Hall. 

Lost Horizon, by James Hilton. 
Lamb in His Bosom, by Caroline 
Miller. 

Magnificent Obsession, by Lloyd C. 
Douglas. 

The Thin Man, by Dashiell Ham- 
mett. 



Fox Film president; company reports $1,506,212 net 
for 39 weeks. 
November 2 

Marion Davies' Cosmopolitan unit leaves Metro for 
Warner distribution and production alHance. 
November 6 

Supreme Court reverses William Fox's position in 
Tri-Ergon patent litigation by agreeing to review lower 
court decisions. 
November 8 

Paramount hurdles final obstacles against reor- 
ganization. 

November 13 

Germany's increase in import tax seen influencing 
withdrawal of American film companies from country. 
November 14 

Clearance and zoning machinery breaking down as 
Code Authority turns down schedules forwarded from 
the field. 
November 15 

Nicholas Ludington elected president of new First 
Division Productions, with John Curtis, William Fiske 
III, Henry Hobart and Frank Look in executive 
posts. 

Paramount concludes negotiations with E. V. Rich- 
ards for reorganization of Saenger theatres. 

Tirne Magazine to produce "dramatized" newsreel 
for First Division release. 
November 16 

MPPDA directors publicly deny plans for replac- 
ing Will Hays as president. 

Washington indicates American Telephone and Tele- 
graph and subsidiaries, including Western Electric 
and Erpi, will figure in Senate investigation into com- 
munications systems. 
November 17 

Some 78 Catholic prelates, in conference, decide to 
continue Legion of Decency and indicate theatre boy- 
cott will follow breakdown of industry's Production 
Code regulations. 

Paramount reorganization factors complete settle- 
ment of all major claims. 
November 19 

U. S. Census Bureau lists 10,263 theatres with gross 
of $414,468,000 in 1933. 

Loew's 1933-34 net was $7,479,000. 
November 20 

Courts approve sale of Fox West Coast Theatres 
to new National Theatres organized by Fox Film and 
Chase Bank. 

Sol Rosenblatt, NRA amusement code director, pro- 
moted to director of compliance. 
November 23 

Paramount's reorganization plan completed. 

Philadelphia court begins hearings on exhibitors' 



suit against distributor for contract clauses prohibiting 
double bills. 
November 26 

Distributors declare against clearance schedules 
under code machinery in favor of bargaining for pro- 
tection. 

November 27 

Census Bureau says industry employed 63,473 and 
paid wages of $85,416,000, in exhibition, in 1933. 

Columbia netted $235,712 in third quarter. 
November 28 

Paramount's old directorate resigns preparatory to 
submission of reorganization plan. Eight new di- 
rectors named. Plan filed with court. 

DECEMBER 



December I 

Warners reduce 1934 loss to $2,530,513 from 1933 
loss of $3,761,234. 

Exhibitors attack Socony for free shows. Oil com- 
pany agrees to charge admissions under plan worked 
out with circuits. 
December 4 

Paramount trustees sue Kuhn, Loeb and directors 
on employee's stock sale deals. File formal reorgani- 
zation plan in District Court. 
December 5 

Sidney Kent denies offer was made for Fo.x's 49 
per cent interest in Gaumont. 

Supreme Court sets January 14th as date for Tri 
Ergon hearing. 

Studio extras in fight with studios over code regu- 
lations. 
December 7 

Slight opposition to Paramount's reorganization 
plan. 

Code's first year weighed in industry. 
Rush devices to substitute for Tri Ergon parts. 
December 8 

Films, the stage and radio represented in fight against 
free Socony shows. 

Code expense in first 11 months was $181,498. 
December 9 

B. P. Schulberg and Walter Wanger discussed as 
heads of Paramount studio. 

Stalemate on zoning continues. 
December 10 

Circuits take over Socony free shows schedule. 
December 12 

NRA and government pave way for revision of 
codes ; hearings start January 9. 
December 13 

First Division and Wardour in distribution arrange- 
ment. 

New exhibitor setup discussed. 
December 15 

Clearance and zoning schedules returned by Code 
Authority to local boards. 

Metro's 1933-34 net was $4,702,257, triple that of 
1932-33. 

MPTOA sets February 25th-27th as dates for an- 
nual convention, at New Orleans. 
December 17 

Internal Revenue Bureau publishes motion picture 
corporate tax returns for years 1927 to 1932. 
December 18 

United Artists reduces 1934-35 schedule to 18 
features. 
December 19 

Exhibitors in the field in admission cut battles. 
December 20 

NRA takes testimony nn abandonment of code 
lease clause. 

_ New Fox Metropolitan reorganization plan selects 
directors. 

Seven thousand theatres have double bills, says 
Edward Golden. 

December 21 

MPPDA launches "good will" drive for films by 
posters in theatres. 
December 22 

Joseph I. Breen turns down Universal production 
post to remain with Production Code Administration. 
December 26 

American Federation of Actors to send vaudeville 
units on tour. 

Federal Court approves Fox West Coast sale. 

MPTOA urges overhauling of code. 
December 28 

Stuart Webb, president of Pathe Exchange, be- 
comes chairman of First Division board. Amos Hiatt 
becomes a vice-president. 

RKO six-months net is $231,348. 
December 29 

Court postpones hearing on Paramount reorganiza- 
tion to January 10th. 
December 31 

Saenger loses 122 theatres to four circuits in split 
up. 

Mexican law places industry under exclusive federal 
rule. 



66 



MOTION PICTU RE HERALD 



January 5, 1935 



111 J. C. JENi^iNS-tiis CoLriJM IlliU 



Aransas Pass, Texas 

DEAR HERALD: 

As soon as the Nimrods and Izaak Wal- 
ton boys up north and northeast read the 
heading on this letter they will say, "Gee- 
-my-nently-kraught," but wouldn't I like to 
be down there with the Colonel?" That 
Aransas Pass is better known throughout 
the sporting fraternity than any other town 
in Texas. There's a reason for this. It is 
the place where the boys come to catch tar- 
pon and shoot the ducks and geese that got 
away from John Pillar of Valley City, 
North Dakota, and Herb and Andy Ander- 
son of Detroit Lakes, Minnesota, although 
there weren't many got away. 

Jaysee, Please Don't! 

Then when you are in Aransas Pass don't 
fail to go and see the Rialto theatre, oper- 
ated by Mr. Paul, and when you see both 

of them we will bet you will say "to 

with the tarpon and ducks, I am going back 
to the Rialto." But speaking of ducks. A¥e 
have been invited out to eat turkey, and 
they say that these Texas turkeys are 
awfully good to eat. We ate a turkey one 
time and we haven't liked turkey since, but 
those red fish they catch down in the Gulf 
would just about fill out our dinner properly. 
When you boys are shoveling snow off the 
walks up north just think of us down here 
in our shirt-sleeves hooked onto a big sea 
bass or a tarpon and hollering for help. 
They tell us that a negro hooked onto a sea 
bass the other day that yanked him into the 
Gulf and he hung on and didn't strike land 
again until he came up in Cuba. There is 
no use in trying to beat these Texans. The 
only one we know who could hold a candle 
to 'em would be H. J. Longacre of Glen- 
wood, Minnesota, but he's a little out of 
pratice now. But then there's Art Miller of 
Atkinson, Nebraska, he could keep these 
Longhorns busy. 

V 

Irvin Speckles, who runs the Cozy theatre 
at Schulenburg, is no relation to Claus 
Spreckles who runs the sugar business of 
this country, although they both say "Nix- 
come-arouse" to a Mexican when he says 
"Me No Savvy." Schulenberg, Texas, is 
just like Shullsburg, Wisconsin, except that 
it don't have street railways and broad- 
casting stations, neither does Shullsburg, 
Wisconsin, and Schulenburg, Texas, don't 
have a guy by the name of Lee who runs 
a theeftre of nights and bakes doughnuts 
for the unemployed in the daytime, and 
both keep him busy while Irvin has time 
to go bullhead fishing in the Red river of 
the South. Well, anyhow, the Cozy is a 
swell theatre managed by a swell chap in 
a swell town, and what more could the 
public want? 

V 

Lillian McElroy operates the Coles the- 
atre at Hallettsville, and when we called to 
see her two years ago she said, "Well, you 
old reprobate, what are you doing down 
here?" We said to her, "Sh-h-, keep quite, 
the Warden hasn't missed us yet." This 
time she shook hands with us, just like a lady 



ought to, and besides that she has a beauti- 
ful theatre and a beautiful sister who was 
giving a music lesson to a beautiful girl on 
a beautiful piano, and — well, anyhow, 
Lillian says she isn't a Polander, by birth 
or marriage, although we doubt if she has 
ever been married. Moral : Be sure to go to 
the Coles theatre when you are in Malletts- 
ville. 

V 

Theatre Is Balm in Gilead 

Mrs. W. H. Allen runs the Gilead theatre 
in Gilead. We have thought the matter over 
pretty thoroughly and have come to the con- 
clusion that there is no doggone sense in 
loading a town down with that kind of a 
name, and if it wasn't for Mrs. Allen the 
town would have never grown a particle. 
As it is, it is a right smart village with 
plenty of room to grow. Mrs. Allen hopes 
business will get better. Yeah, we do, too, 
but what's going to make it better? Jidja- 
ever think of that? Oh yeah, we forgot 
about that "Shelterbelt" proposition. Wait 
until they get that going. 

V 

Henry Hall at Beeville is the owner of a 
circuit of theatres, known as the Henry Hall 
Industries. We know because Mr. F. D. 
Nance, his assistant, gave us renewals of 
Herald subscriptions for nine of the the- 
atres. Mr. Hall was remodeling another the- 
atre in Beeville when we called. He was re- 
covering from a severe auto accident and 
was able to be around and superintend op- 
erations at his new house. If Texas was 
made up of such men as Mr. Hall we can see 
no reason why she should ever go Republi- 
can, but maybe she won't (again). 

Mr. Nance impressed us as a man who 
knew his business, and we give it as our 



SHORT PRODUCT 
PLAYING BROADWAY 



Week of December 29 



CAPITOL 

Zion, Canyon of Color MGM 

CRITERION 

Everything's Ducky RKO Radio 

Water Rodeo Paramount 

MAYFAIR 

Dumbbell Letters No. 7 RKO Radio 
The Hollywood Movie Parade, Educational 
In a Pig's Eye RKO Radio 

PARAMOUNT 

Paramount Pictorial Paramount 

Side Show Paramount 

An Elephant Never Forgets . Paramount 

RIALTO 

Perfectly Mismated Columbia 

Thrill Flashes Columbia 

Pathe Topics RKO Radio 

RIVOLI 

Two Gun Mickey United Artists 

Switzerland, The Beautiful MGM 

ROXY 

Night Before Christmas United Artists 

Boosting Dad Educational 

Spice of Life Columbia 



opinion that the Hall Industries is operated 
about as it should be operated and that's 
the reason why this string of houses is well 
and favorably known throughout this south- 
western country. They told us they were 
going to build a yacht for fishing at Aransas 
Pass and invited us to come down next 
summer and go deep sea fishing with them. 
Oh gosh, gee-whiz, didja hear that? 

COLONEL J. C. JENKINS 
The HERALD's Vagabond Colyumnist 



CALLS 50% OF 
TRAILERS HARMFUL 

To THE Editor of the Herald : 

I am anxious to find out if other exhibitors 
are as dissatisfied with "trailers" as I am? 

For a long time I gave them up altogether. 
Now I order them on all features, but censor 
them all at rehearsal and find I reject about 
SO per cent because I feel they will do more 
harm than good. This means I pay a large 
sum away yearly for no return, and, what is 
more important, lose what should be the most 
valuable advertising medium. Why ? It would 
appear that "trailer-makers" are instructed to 
concentrate on all the smutty and sexy parts of 
a feature possible, prolonged love scenes, bed- 
room stuff, etc., and yet nine times out of ten 
the feature itself proves entirely free from 
same, the trailer endeavoring to sell the "nasty" 
angle, and so giving an entirely false idea of 
the coming theme. To what end ? I am con- 
vinced that 80 per cent of the average audience 
are decent-minded, and looking for clean, not 
suggestive stuff that will make them feel un- 
comfortable. 

The compilers of "trailers" appear to me to 
be brothel-minded ! And figure an audience the 
same. Maybe / am the one who is wrong, but 
how often have personal friends said to me, 
"The picture ims good, but if you hadn't per- 
sonally told me so, I'd not have come. That 
trailer thing you shozvcd of it put me off. Why 
do yon shozv them-' They mostly give a wrong 
impression." 

Countless times this has happened, so there 
must be many others affected who I do not come 
in contact with. Recent examples are : "One 
Night of Love," a lovely picture, but first we 
had the rotten title to overcome, then a silly 
bedroom trailer. "The Cat and the Fiddle" 
ditto. The "Another Language" trailer con- 
centrated on the sex augle, whereas the picture 
had very little of it. My wife said, "Tbat is 
one of my favorite pictures and that disgusting 
trailer gives an entirely false impression." My 
daughters (adult) said, "If it's all mush like 
the trailer we don't want to see it," so off it 
comes, which means no advertising. 

How does it strike you and your readers ? 
It seems to me that whether I am right or 
wrong, the subject is a very important one. 
My personal idea of a trailer should be : less 
stupendous adjectives, and longer scenes from 
the real high lights, not just the clinging em- 
braces, etc. — G. G. Baiss, The Capital Theatre, 
Duncan, B. C. 

Trustee to Distribute 
Skouras St. Louis Fund 

J. Porter Henry, attorney, has been 
named special trustee for the fund of $20,962 
deposited in the First National Bank, St. 
Louis, under the name of the "Skouras Em- 
ployees Mutual Aid Association," by Circuit 
Court Judge Green. Mr. Henry will deter- 
mine to whom the fund is to be paid. 



January 5, 1935 



MOTION PICTURE HERALD 



67 



MOTION 
PICTURE 
HERALD m 



r 



MANAGERS* 
ROUND TARLE CEUR 



z/fn international association of showmen meeting weekly 
in MOTION PICTURE HERALD for mutual aid and progress 



OP 



QUIGLEY AWARDS 

Even the splendid news that additional Awards are to be 
given in the second year of the Competitions must take 
second place to the last moment report from the West an- 
nouncing yet another promotion due to the Awards, that of 
Howard Sweet, February winner, who for some months now 
has occupied his new post. How representative exhibitor- 
executives regard the Quigley project may be summed up 
in the words of E. C. Beatty, of the Butterfield Circuit, in 
commenting on the winner's advance: 

". . . We felt that any man whose ability was recognized 
by your Committee should also be recognized by us. ... I 
am happy to say the results of your judgment are being fully 
shown by Mr. Sweet's success in his new position." 

With the above announcement, the number of Quigley pro- 
motions now total five, and there is reason to believe the 
score will mount even higher In the not too distant future. 
This Is Indeed cause for gratification. 

* * 

And additionally gratifying are the sentiments pertaining 
to the Awards expressed by Industry leaders and theatremen, 
set down on following pages. It is heartening to know that In 
one short year the Competitions have accomplished enough 
to earn such sincere and widespread approbation. 

There is every reason to anticipate that In 1935 the Quigley 
Awards will do even a brighter job of spotlighting the efforts 
of the man In the field. 

V V V 
QUICK THINKING 

Round Tabler Tom di Lorenzo, of the Tivoll, in Jersey City, 
generously suggests an extra bow for Manager Dan Lee, of 
the United States Theatre, In nearby Hoboken, who when fire 
broke out in his projection room, according to page one stories 
in the local press, mounted the stage and calmed his patrons 
while directing them to the fire exits. Says Tom: 

"Many qualities are required of a man to qualify him for 
the position of theatre manager. Ability to profitably operate 
a theatre is necessarily first. But the ability to handle an 
emergency Is equally as Important." 

With which we agree entirely. It Is reassuring to know that 
quick thinking In emergencies Is a part of the stock in trade 
of so many of the Industry's Dan Lees, praise be. That patrons 
take this so much for granted Is a fitting tribute to the the- 
atreman whose mind Is geared to do the right thing and do 
it immediately in times of danger. 



A SENSIBLE RESOLUTION 

We shall eschew the conventional resolutions appropriate 
to the season, but one. And that Is — let the exhibitor resolve 
to back up his manager(s) with an adequate advertising and 
exploitation budget to put over the 1935 shows. That In Itself 
would prove a perfectly sv/ell gift for a whole flock of sea- 
soned showmen harassed by the lack of the few necessary 
dollars to do their stuff properly. 

With everyone being delightfully optimistic over the box- 
office prospects of the new year, your manager really should 
be allowed an opportunity to endorse these sentiments. But 
he cannot unless he has something besides his fingernails to 
work with. There Is much too much of thumbs-down on 
exploitation. 

Undoubtedly, the new product is greatly Improved. But 
the fact that pictures are better won't alone sell standing 
room. The buyers have got to be told. 

V V V 
THE ARAB AND HIS CAMEL 

The fan club movement Is spreading. Long dormant, the 
Idea Is taking hold rapidly not only in this country but also 
across the water to the extent that an international federation 
is reported to be In process of formation. It may be supposed 
that the progress of any such ambitious plan will depend to 
some extent on the cooperation, official or otherwise, of the- 
atremen and studio heads. 

Within certain limits such participation is not to be dis- 
couraged. Apparently the desire of fans to band together In 
support of certain players has Its obvious box office advan- 
tages. But experience teaches restraint in accepting the aims 
and purposes of volunteer organizations that have to do with 
any part or parcel of the motion picture — even those desiring 
only to champion the stars. 

There is rather a thin line between defender and critic. 
There Is also the fable of the Arab and his camel. 

V V V 

Taylor Myers promoted a flock of ducks for a street bally 
on the recent Joe Penner picture and afterwards served the 
quackers as the main dish of his Sunday dinner. Hungry man- 
agers who may have occasion to use an elephant on "Barnum" 
are advised that pachyderm steaks are rather indigestible. 



68 



MOTION PICTURE HERALD 



January 5, 1935 



Bridgeport Sponsors 
Premiere of 'Barnum' 



PROMOTION RECEIVED 
BY QUICLEY WINNER 



Sweet, Who Won in February, 
Now Reports Advance Some 
Months Back to Bigger Job 

Managers' Round Table Club takes pleas- 
ure in announcing to the membership the 
promotion some time ago of Howard G. 
Sweet, winner of the February Award, from 
the State Theatre, East Lansing, to a larger 
and more responsible situation in charge of 
the Franklin Theatre, Saginaw, Michigan, 
both houses of the Butterfield Circuit. 

That the advancement of this member was 
due to his success in the Quigley competi- 
tions is affirmed by E. C. Beatty, General 
Manager, Butterfield Circuit, who under a 
Detroit date line, writes this department as 
follows, in answer to a request regarding 
the fortunes of the Quigley participant. 
Writes I\Ir. Beatty: 

"I want you to know that the Award 
was appreciated by this office and we 
felt that any man whose ability was recog- 
nized by your Committee should also be 
recognized by us, and accordingly Mr. 
Sweet was switched to a more important 
position. I am happy to say the results 
of your judgment are being fully shown 
by Mr. Sweet's success in his new position." 

With the unofficial announcement of a 
second promotion for another Quigley win- 
ner, the total of advancements accredited to 
the Quigley project may now be counted as 
five, and it is our understanding that there 
are more to come. 

Sweet has been in his new post for some 
time, but inadvertently neglected to notify 
Headquarters of his good fortune. He won 
the Februarv Award for his campaign on 
"Queen Christina."— A-MIKE. 

Make 193 5 Your Award Year 

Myers Promotes Radio 
"Don Juan" Broadcast 

Taylor Myers at Loew's Broad, Columbus, 
Ohio, used a man in football uniform with 
appropriate copy on his back to act as his 
street bally on "The Band Plays On." Im- 
printed heralds were distributed in office 
buildings, restaurants and beauty parlors in 
advance of opening. 

On "Don Juan" a radio dramatization was 
broadcast and leading hotel plugged a spe- 
cially concocted "Don Juan" cocktail. The 
four Doug Fairbanks' "Keep Fit" articles 
were planted in newspaper and movie mag- 
azines promoted from local distributor were 
handed out with theatre stickers attached. 

Make 193 5 Yoiir Aivard Year 

Co-op Page Coloring Contest 
Put on for "Judge Priest" 

George Delis, though busy taking care of 
four towns for Inter-State Theatres, in Ohio, 
takes a few moments to report some recent 
activities put on with Manager Keith 
Chambers, at the Palace, Canton. Among 
these was a diflferent sort of a co-op page 
on "Judge Priest" embracing a coloring con- 



test, full page banner calling attention to 
the idea with drawing of Rogers in center 
of page. To qualify for prizes of passes, 
entrants had to color or paint the drawing 
and also one picture from each merchant's 
ad on the page, then mail or bring the en- 
tries to newspaper. Winners were posted 
in lobby and announced in paper. 

Animated cutout of Rogers on judge's 
bench was used, arm with hammer moving 
up and down. Another animation was on 
"Cat's Paw" with shadowbox arrangement, 
inside of which was picture advertising. Out- 
side was cutout of black cat lifting paw up 
and down, and also two holes topped with 
pair of Lloyd spectacles above which was 
"Stop" copy. 

In addition to having demonstrations and 
contests on "The Continental" at leading 
ballrooms, George and Keith also worked 
out another interesting animation on "Di- 
vorcee" by having Astaire and Rogers do- 
ing the dance in the lobby, movable display 
worked by small motor. 

Make 193 5 Yonr Award Year 

De Petro Goes After Kid 
Patronage on "Mrs. Wiggs" 

Philip De Petro, manager and Harry 
Goldberg, assistant at the Modern Theatre, 
Boston, Mass., centered most of their "Mrs. 
Wiggs" campaign around the schools and 
children patronage angle. Parent Teachers 
magazine which had endorsed the picture 
was contacted for a message to theatre- 
goers. They replied with wire which was 
blown up and used in lobby and from wliich 
midget telegrams were reproduced and de- 
livered house to house by messenger boys. 

Letter received from Chairman of the 
Boston School Committee endorsing picture 
was blown up and used in front of theatre. 
De Petro sent complimentary tickets to 
principals of schools for distribution among 
teachers and radio announcements were 
made during run. 

Heralds were placed in hotel key boxes. 
Liberty boys delivered cards with maga- 
zines and librarians cooperated by pushing 
picture. 

Make 1 93 5 Yonr Award Year 




SEASON'S GREETINGS. The first Christ- 
mas and New Year's lobby is reported in 
by J. L. Cartwright, Empire - Daytona 
Beach, Fla., who credits art work to Paul 
Andrews. Smart and effective, Jim. 



Bridgeport, Conn., the home of P. T. Bar- 
num, was obviously the spot to launch the 
world premiere of "The Mighty Barnum" 
and at the Majestic Theatre, supervised by 
division head Harry Shaw, Erie Wright, cir- 
cuit publicity chief worked with Managers 
Morris Rosenthal, Matt Saunders, Sam 
Badamo, W. Phelps and Joe Flynn to put 
over a worthy advance. 

One of the toppers in the campaign was 
the personal appearance of Adolphe Menjou, 
who played an important part in the produc- 
tion. Guest at a special luncheon at the 
Barnum Hotel, Menjou was welcomed with 
banners on the streets, theatre and hotel, 
and held a reception at the depot. 

Every possible spot in town and drawing 
area was papered, store windows carried 
gummed snipes, circus heralds were dis- 
tributed at schools and giant flood lights on 
top of building opposite theatre lit up front 
effectively. Heralds were given out from 
Cardiff Giant street bally truck, photo of 
which was run last week, and seven-foot 
sandwich man brought further attention to 
the gag. 

Coast-to-Coast Broadcast Featured 

Outstanding was broadcast from Barnum 
Museum on opening day, with long street 
parade in advance. Included in the march 
were a number of old timers who were with 
the Barnum show at one time or another. 
Steam calliope contributed proper circus 
atmosphere, and numerous circus acts car- 
ried out the idea further. Ushers and usher- 
ettes from all Loew houses marched in cos- 
tume. 

The broadcast reported to have received 
coast-to-coast coverage included talks by 
Menjou, Mayor MacLevy, the well known 
circus publicist. Dexter Fellowes, Vera Teas- 
dale and Harry Shaw. Featured also was 
presentation of a scroll with names of stars 
by Menjou to the Mayor, miniatures of 
which were distributed after parade. 

The lobby was in character with effective 
circus dressing, barker attired as ring 
master, etc., etc. Orchestra played circus 
tunes in lobby before the show, flares were 
burnt atop marquee, and in addition to other 
gags special p. a. was used to introduce 
celebrities. Invitation to the opening took 
the form of gold-coated cards illustrated 
by photo of the original P. T. himself. 

Commendable was the amount of free pub- 
licity reported to have been run in the local 
press, the total said to be nearly 4,000 inches. 
Included in this was a special eight page 
co-op ad section and a front page smash 
showing Menjou starting newspaper presses. 

Make 193 5 Your Award Year 

Critic Interviews Grace 
Moore Over Telephone 

An advance screening of "One Night of 
Love" for a selected list including critics 
was held by Don Nichols, Broadway, Char- 
lotte, N. C, and through arrangements 
made with Columbia, Grace Moore in New 
York was interviewed over the 'phone by the 
Charlotte Observer critic. Photo of inter- 
viewer talking to Miss Moore was taken 
and used in paper. 

Several merchants came through with 
attractive window displays, Grace Moore 
sundaes were featured and music stores 
plugged song hits. 



January 5, 19 3 5 



ROUND TABLE CLUB 



69 



NEWAWARDSANNOUNCED 
FOR 1935; JUDGES NAMED 



Rules . ♦ ♦ 



A QUIGLEY AWARD, to be known 
as a "Quigley Silver", will be pre- 
sented each month during 1935 for 
the campaign selected as best by 
the Judges from all those submitted 
to Managers' Round Table Club on 
pictures played between the first and 
last days of that month. . . . 
V 

A QUIGLEY AWARD, to be known 
as a "Quigley Bronze", will be pre- 
sented each month during 1935 for 
the campaign selected as second 
best by the Judges from all those 
submitted to Managers' Round Table 
Club on pictures played between the 
first and last days of that month. . . . 
V 

THE QUIGLEY GRAND AWARD 
will be presented at the end of 1935 
to the theatreman submitting, in the 
opinion of the Judges, the most meri- 
torious campaign on any picture 
played between January I and De- 
cember 31, 1 935. . . . 

V 

THE QUIGLEY SECOND GRAND 
AWARD will be presented at the 
end of 1935 to the theatreman sub- 
mitting, in the opinion of the Judges, 
the second best campaign on any 
picture played between January I 
and December 31, 1935. . . . 

V 

THEATREMEN everywhere in the 
world are eligible. Campaigns may 
be on domestic or foreign product 
from major or Independent produc- 
ers. Entries from foreign lands are 
especially Invited and will be ac- 
cepted for consideration during the 
month they are received. . . . 
V 

VISUAL EVIDENCE must accompany 
every entry, such as tear sheets, pho- 
tos, heralds, etc., etc. This ruling must 
be obeyed. . . . ^ 

EQUAL CONSIDERATION will be 
given every campaign. Theatremen 
with small budgets will receive the 
same break. Remember — "it's what 
you do, not how much you spend." 

V 

CAMPAIGNS should be forwarded 
as soon as possible. They may be 
mailed after the last day of the 
month on pictures that have played 
during the month. This includes at- 
tractions played on last days of month 
and first days of following. . . . 



Two Grand Awards To Be Given 
at End of Year; Silver and 
Bronze Plaques for Monthly 
Winners; New Judges Include 
Exhibitors from Out-of-Town 

by A-MIKE VOGEL 

With a crescendo of enthusiastic praise 
from all over the industry, the Martin Quig- 
ley Awards sweep into 1935, as theatremen 
in every part of the world gird themselves 
for a bigger and better struggle in the 
second year of this unique and noteworthy 
showman's competition. Comment from the 
home offices and field is noted on next two 
pages. More of these next week. 

No doubt of great interest to partici- 
pants in this year's Quigley project is that 
the number of Awards is to be doubled. 
There will be a Second Grand Award in 
addition to the Grand Award given at the 
end of the year. There will be two plaques 
awarded each month — a silver and a 
bronze, for the first and second best cam- 
paigns received each month, respectively. 

And sheepskins to the runners-up, the re- 
cipients of the First and Honorable Men- 
tions. Incidentally, in the second year of 
the Awards, the number of the latter will be 
restricted to a lesser number than usually 
has been given. 

The decision to change the new year's 
Awards was reached after careful examina- 
tion disclosed that quite a number of 1934's 
winners had finished first by the shortest of 
margins. It was decided then to recognize 
the second man in a satisfactory manner, 
and a bronze plaque was chosen for the 
runner-up prize. 

By the same process of reasoning, the first 
and second campaigns of the year will be 
similarly honored. Thus the number of 
yearly and monthly Awards is increased. 
At the same time it is felt that restricting 
the Honorable Mentions will make these 
even more desirable and of greater signifi- 
cance than they were in the past. 

New Judges Are Added 

In addition to many of the industry ex- 
ecutives who served last year and have con- 
sented again to pass upon the various cam- 
paigns, a number of exhibitor-executives 
from out of town have been invited to act 
upon the Judging Committee if and when 
they are in New York during the judging 
periods. The desire to make the list as rep- 
resentative as possible prompted this exten- 
sion, and every effort will be made to have 
these gentlemen serve during 1935. 

The rules for the most part remain the 
same. The regulations are simple and aimed 
to attract the attention of showmen in every 
part of the world. Independent theatremen 
as well as the circuit managers are cor- 
dially invited to again enter the lists. 



Judges 



NEIL F. AGNEW, Distribution 
CARTER BARRON, Exhibition 
MORT BLUMENSTOCK, Advertising 
H. D. BUCKLEY, Exhibition 
NED E. DEPINET, Distribution 
S. CHARLES EINFELD, Advertising 
EDWARD M. FAY, Exhibition 
FELIX F. FEIST, Distribution 
EDWARD FINNEY, Advertising 
W. A. FINNEY, Exhibition 
WILLIAM R. FERGUSON, Advertising 
J. J. FITZGIBBONS, Exhibition 
JOHN J. FRIEDL, Exhibition 
ROBERT M. GILLHAM, Advertising 
JAMES R. GRAINGER, Distribution 
A. C. HAYMAN, Exhibition 
JOHN W. HICKS, JR., Distribution 
HAL HORNE, Advertising 
WILLIAM K. JENKINS, Exhibition 
W. RAY JOHNSTON, Distribution 
LIONEL H. KEENE, Exhibition 
ARTHUR W. KELLY, Distribution 
H. K. KINCEY, Exhibition 
HARRY E. KALMINE, Exhibition 
IRVING LESSER, Exhibition 
AL LICHTMAN, Distribution 
M. A. LIGHTMAN, Exhibition 
CHARLES E. McCARTHY, Advertising 
S. BARRET McCORMICK, Advertising 
VINCENT R. McFAUL, Exhibition 
ARTHUR L. MAYER, Exhibition 
DAN MICHALOVE, Exhibition 
CHARLES C. MOSKOWITZ, Exhibition 
M. J. MULLIN, Exhibition 
R. J. O'DONNELL, Exhibition 
PHIL REISMAN, Distribution 
RICK RICKETSON, Exhibition 
GEORGE J. SCHAEFER, Distribution 
SI SEADLER, Advertising 
J. H. SEIDELMAN, Distribution 
HARRY F. SHAW, Exhibition 
A. W. SMITH, JR., Distribution 
CLAYTON P. SHEEHAN, Distribution 
HERSCHEL STUART, Advertising 
W. H. VAN SCHMUS, Exhibition 
J. R. VOGEL, Exhibition 
A. P. WAXMAN, Advertising 
DAVID E. WESHNER, Exhibition 
R. B. WILBY, Exhibition 



70 



MOTION PICTURE HERALD 



January 5, 1935 



INDUSTRY UNANIMOUSLY ENDORSES 



CARTER BARRON 
Division Manager, 

Loew's Eastern Zone, Washington, D. C. 

If and when I am in New York, I shall 
be glad to serve on your board of judges. 
Many thanks for the compliment. 

At the inception of the Quigley Award 
I envisioned it would provide a healthy 
incentive to showmen and result in true 
showmanship. I somehow feel that this 
early optimism, which was evidently shared 
by everyone acquainted with your project, 
has now become a reality. I sincerely feel 
that through this stimulus of the Quigley 
Award, 1935 will bring about a harvest 
crop of aggressive showmen. 

NEIL F. AGNEW 

General Sales Manager, 
Paramount Pictures 

Yo7i may count on me as a member of 
the 193 5 Committee of Judges of the 
Quigley Atvards. 

I am glad to know that Motion Picture 
Herald is conti^tuing these Awards. I be- 
lieve the added iticentive to theatre man- 
agers reacts favorably in all branches of 
the indtistry. 

HARRY BLACK 

Manager, Rialto and Empire, 
Glens Falls, N. Y. 

Your decision to continue the Quigley 
Awards during 193 5 is commendable. 

It is an excellent stimulus for the i?idus- 
try in general as the manager in return for 
the effort expended receives the recognition 
he desires and the theatre benefits by his 
efforts. 

MORT BLUMENSTOCK 
Advertising & Publicity Director, 
Warner Brothers Theatres 

Will be very happy to serve as a Judge 
on the 1935 Committee for the Quigley 
Awards. 

You may say I believe the Quigley 
Awards should be continued by your paper 
for another year and encouraged by 
everyone in the industry in order to give 
us all a chance to see who are the real 
showmen in this business. 

H. D. BUCKLEY 

Vice President - General Manager, 
United Artists Theatre Circuit, Inc. 

7 will be very happy to again serve as a 
Judge (this time as a member of the 193 5 
Committee) in connection with the Quig- 
ley Awards for the most meritorious ex- 
ploitation campaigns submitted to the Man- 
agers' Round Table Club. 

In my opinion, the Motion Picture 
Herald has been doing an excellent job in 
presenting these Awards as they stimulate 
competition and effort among publicity and 
advertising men, and the result is reflected 
in better campaigns. . . . 



AWARDS ENCOURAGE 
"FORGOTTEN MAN" 

"The Quigley Awards serve three 
highly useful purposes. They encour- 
age unusual atid intensive exploitation 
campaigns; they bring credit and en- 
couragement to that 'Forgotten 
Man,' the theatre manager; and they 
serve as a guide and incentive to other 
managers. 

"1 am honored and pleased to again 
serve on your Committee of Judges." 

Arthur L. Mayer 
Managing Director, 
Rialto Theatre, N. Y. 



LOUIS CHARNINSKY 
Manager, Capitol Theatre, 
Dallas, Texas 

You can tell the world that I think the 
Quigley Awards are the greatest thing that 
has ever happened in show business. It 
makes me work much harder. Although I 
have not been fortunate enough to win 
one, I'll keep trying in 1935 to get one. 
I am glad indeed to hear that you are go- 
ing to continue same. 

BEN M. COHEN 

Manager, College Theatre, 
New Haven, Conn. 

You hit the showman's Bull's Eye when 
yo2i started the Quigley Awards! It is 
excellent as an exchange of ideas and 
adds inipetiis to the individual campaigns. 

I used the Quigley Aivards as part of an 
argument for a couple of tieups. Can you 
just hear me saying: "Mr. Brown, you would 
like to see me rein one of the Quigley 
Awards, wouldn't you? Well, let's go!" 

Good luck and long live the Quigley 
Awards. 

W. H. DECKER 
Manager, Cambria Theatre, 
Johnstown, Pa. 

It certainly Is good news to hear that 
the Quigley Awards will continue through 
1935. Having been a participant in the 
Competitions, I wish to advise that I will 
be in their next session to try to knock off 
a few more. I think it is a great thing for 
the managers, inasmuch as It throws the 
spotlight on their efforts. 

WALTER F. DAVIS 

Manager, Orpheum Theatre, 
Fort William, Canada 

. . . I do not knoiv of anything more in- 
spiring to a theatre manager than receiving 
a Quigley Aiuard. It is a goal that every 
manager should strive to attain, and twelve 
a year should be liberal enough to give 
every manager a chance. It lends itself to 
the highest commendable way in presenta- 
tion of same. 



HARRY DAVID 
General Manager, 

L. Marcus Theatres, Salt Lake City, Utah 

. . . Naturally, we are very pleased to 
have our managers mentioned In connec- 
tion with Quigley Awards, as it has a two- 
fold purpose of creating energy and en- 
thusiasm and consequent better results for 
our theatres, particularly when the Awards 
are accomplished by our younger man- 
agers. 

Anything that stimulates managers is 
conducive to better results in our theatres, 
and I am heartily in accord with your pro- 
cedure. It is with deep gratification that 
I find our managers are repeatedly receiv- 
ing mention. 

NED E. DEPINET 

Presidettt 

RKO Distributing Corporation 

I shall be very glad indeed to serve on 
the 1935 Committee of Judges for the 
Quigley exploitation awards. 

I have followed the progress of your 
monthly contests with considerable inter- 
est and I really think that they have stirred 
up the ambition of quite a number of man- 
agers and advertising men, resulting in a 
finer type of shou/manship which is of 
great benefit to their theatres and to the 
industry in general. . . 

I hope that from month to month you 
will find more and more exhibitors who will 
enter the competitions for the Quigley 
Awards. They constitute a high degree of 
trade paper service. 

S. CHARLES EINFELD 

Advertising and Publicity Director, 
Warner Brothers Pictures 

I shall be glad to serve again on the Com- 
mittee of Jtcdges on exploitation campaigns. 

I tlnnk the idea of the Quigley Awards 
has been a great success and that the scheme 
is of value to all concerned. Certainly it 
supplies a wonderful incentive to men in 
the field; it has already opened the doors of 
promotion to some of them, and I am sure 
that departmental executives are keeping 
an interested eye on the men whose work 
wins the approval of the Committee. 

JOSEPH A. DI PES A 

Publicity Director, 

State and Orpheum, Boston, Mass, 

Personally, I am very happy to learn 
that the Award project is to be continued 
during 1935. While I confess I have been 
delinquent in my participation, you may 
rest assured that for the future you'll hear 
from us quite regularly. Competitive 
Awards of this nature have a decidedly 
stimulating effect on our efforts, which In 
turn keeps us digging all the time, not 
forgetting that one must keep alive and 
going to succeed In our business. 



January 5, 1935 



ROUND TABLE CLUB 



71 



SECOND YEAR OF QUICLEY AWARDS 



HAROLD W. EVENS 
Manager, State Theatre, 
SL Lo7Us, Mo. 

The Quigley Awards are performing a 
great service in raising the standards of 
theatre advertising and exploitation, and 
I ann very happy to note that you are to 
continue the undertaking in 1935. 

EDWARD M. FAY 

Eay's Theatres, 
Providence, R. I. 

. . . In reviewing the achievements of the 
Managers' Round Table Club, I believe it to 
be a public fortim for the exchange of 
thought exceedingly helpful to the in- 
dustry. 

Your Club is a pioneer in developing 
original promotion and it is a pleasure to 
cooperate with you in accepting a place on 
the board of the Qnigley Awards. 

JOHN J. FRIEDL 
Division Manager, 
Minnesota Amusement Co. 

As the first year of the Quigley Awards 
is drawing to a close and the construc- 
tiveness of this idea has been definitely 
proven, I would like to connpliment the 
Managers' Round Table Club and your- 
self as Chairman, on the splendid results. 

Through your efforts, theatre managers 
everywhere have been given an oppor- 
tunity to get international recognition for 
their merchandising efforts. Non-winning 
managers have profited through the ex- 
change of ideas. It certainly must be a 
source of gratification to you that through 
the Quigley Awards you and your Section 
have aided the advancement in this busi- 
ness of many deserving managers. 

Count on me to serve on your Judges' 
Committee of the Quigley Awards. 

EDWARD FINNEY 

Advertising and Publicity Director, 
Monogram Pictures Corporation 

I shall be delighted to serve as judge this 
coming year on the Committee of Judges 
for the Quigley Awards. 

Personally, I think this is one of the most 
constructive moves made in motion picture 
trade journalism for some time. It helps 
make the entire industry showmanship con- 
scious, which is the best thing that can hap- 
pen to the film business. . . . 

W. A. FINNEY 

Divsion Manager, Loew's Theatres, 
Columbus, Ohio 

Will be very glad to serve as a Judge 
any time that you may want me, provid- 
ing I am in New York during one of the 
judging periods. I think that your Quigley 
Award idea each month is a splendid thing 
and should be of great value. 



AMAZED ANY MANAGER 
PASSES UP PUBLICITY 

"The tvritcr ivill be happy to accept 
your invitation to act as a judge in 
the Quigley Au>ards for 193 5. ... It 
is amazing that so many good man- 
agers can see and execute ticket sell- 
ing ideas for either a screen personality 
or story yet fail to realize the im- 
portance of publicity for themselves. 

"When a manager fails to take ad- 
vantage of the opportunity given him 
. . . in the Quigley Awards Contest, 
he definitely dissipates an asset of in- 
estimable value to himself." 

J. J. FiTZGIBBONS 

General Manager, 

F. P. Canadian Circuit 



W. R. FERGUSON 

Exploitation Director, 
Metro-Goldwyn-Mayer Pictures 

The writer will be glad to have his name 
included among the judges on the Quigley 
Awards Committee dtiring the year of 193 5. 

This new idea inatigurated by Motion 
Picture Herald tmder your guidance has 
proven a great boon to theatre promotion 
and has been very helpful to the producers 
and home office execii-tive personnel. . . . 

JOSEPH FELDMAN 

Managing Director, Earle Theatre, 

Philadelphia, Pa. 

I have read with great interest the ad- 
vertising and exploitation made possible 
by the Quigley Awards during the past 
year, and the continuance of these Awards 
I am sure will be of great benefit to all 
concerned. I will, from time to time, be 
very happy to contribute some of our 
ideas for your columns. 

E. M. HART 

City Manager, Reade Theatres 
Plainfield, N. J. 

7 think the Quigley Award project has 
done a lot of good in several directions and 
I certainly do believe it would be a good 
thing for all concerned to continue same 
throughout 193 5. It has recognized the 
efficient work and exploitation of the men 
in the field whose efforts might otherwise 
have been un-noticed. . . . 

In my own individual situation, I found 
that every employee in my department was 
pepped up dtiring the campaign for Quigley 
Awards to such an extent that they were 
competing with each other in furnishing 
ideas that would help win the Award and 
it made all of the employees "efficiently 
conscious" and made their jobs more im- 
portant, and their enthusiasm continued to 
hold forth during the season which helped 
increase our grosses. . . . 



JAMES R. GRAINGER 

General Manager o£ Distribution, 

Universal Film Exchanges, Inc. 

I, of course, will be very happy to co- 
operate with the Quigley Publications on 
anything at all where I can be of help. 
Very happy to know that four of the 
monthly winners have been promoted to 
better positions. . . . 

ROBERT M. GILLHAM 

Advertising and Publicity Director, 
Paramount Pictures Distributing Corp. 

I will be very glad to' act in the capacity 
of Judge for the 193 5 Quigley Awards. 

HAL HORNE 

Advertising and Publicity Director 
United Artists Corporation 

I consider it a real privilege to be able to 
serve as a member of the 193 5 Committee 
of Judges for the Quigley Exploitation 
Atvards, which I consider the best stimu- 
lant of shoivmanship that this industry has 
seen in a long time. 

LEO HENDERSON 

Manager, Idaho Theatre, 
Twin Falls, Idaho 

I am indeed glad to hear that the Quigley 
Awards are to be continued next year. 
These Aivard Competitions are, to my 
mind, the finest and most sporting stimu- 
lus for old fashioned showmanship that 
anyone coidd conceive. 

I have heard and read many times that 
"showmen were born, not made." This 
may be true, but intense training never 
hurt an athlete and with each Competition 
the manager finds it easier to think out and 
plan new and different campaigns. At least 
they may be nexv and different for the 
showman's particular locality. This mental 
exercise, if nothing else, is to be desired by 
every enterprising manager. And believe 
me, no Quigley Award has ever been won 
without strenuous mental gymnastics. . . . 

JOHN W. HICKS, JR. 
Vice Presdent, 

Paramount International Corporation 

I appreciate your invitation to have my 
name listed on the Committee of Judges 
for 1935 In connection with the Quigley 
Awards. The Invitation is accepted with 
very real pleasure. 

I have watched with great Interest the 
manner In which you have carried the 
gospel of exploitation far and wide 
throughout the world, because not only 
does Motion Picture Herald reach this 
country, but rt goes wherever live ex- 
hibitors are found. Moreover, It Is the 
very nature of exploitation which serves 
to make these exhibitors Infuse the breath 
of reality Into the pictures which they have 
exploited and presented. 



72 



MOTION PICTURE HERALD 



January 5, 1935 



Musical Geography 
Contest Sells "Rhythm" 

Cooperating with his newspaper and a 
market, Ed Prinsen, Palace Theatre, 
Youngstown, Ohio, put on a Joe Penner 
Musical Geography contest and gave away 
25 live ducks. Contestants were supposed 
to select a well known song the title adapted 
to designate some spot such as "Tramp, 
tramp, tramp Du Bois are Marching," Du 
Bois being the name of the town. 

For his lobby display (see photo) Ed 
displayed the Penner pets with details on 
entering the contest. 

Make 193 5 Your Award Year 

Simons Uses Illusion 
Gag to Plug Pictures 

As part of his teaser campaign on 
"Painted Veil," Jack Simons, Poll Theatre, 
Hartford, Conn., used a spigot hanging mid- 
air from which water ran (see photo). On 
each side of effect was column painted black, 
with question mark and copy "this water 
illusion may mystify you, but there's no 
mystery about the fact that Garbo will ap- 
pear, etc, etc." 

Following week Jack used the same gag, 
substituting a wine keg spigot with red ink 
used instead of water. Copy this time read 
"in Greek mythology the choicest wines 
were set aside for the Gods, 'White Parade' 
is the choicest picture of the year and is 
set aside for your supreme pleasure, etc." 

Make 193 5 Your Award Year 

Interesting Chatter 

Gene Curtis, in charge of Sales Promo- 
tion, Famous Players-Canadian gets out a 
mimeographed bulletin containing lots of 
smart, late chatter from the studios on com- 
ing attractions, what the stars are wearing 
and doing, etc. The stuff goes out to all 
managers and is very useful in newspaper 
columns and radio programs where facili- 
ties for obtaining this information are 
limited. 

Make 193 5 Your Award Year 

Gates Stages Hunt For 
Kids on "Treasure Isle" 

A treasure hunt for children was put on 
by Arnold Gates at the Park Theatre, Cleve- 
land, Ohio, for "Treasure Island," mer- 
chants donating prizes and kids starting 
from theatre with pirate hat, whistle and 
noisemaker. Costumed girls in lobby passed 
out glassine imprinted bags with "treasure" 
cake enclosed. 

Arnold also planted treasure chest with a 
"look inside" copy, pasted on bottom being 
title and playdates. 

Make 193 5 Yo7ir Award Year 

Morrison Has Kids Eat 
Cereal in Front of House 

Mel Morrison, Strand, Dover, N. H., 
doesn't tell us who cooked the cereal for 
him, but he staged a Quaker Oats eating 
contest in front of his theatre on Saturday 
morning before opening of "6 Day Bike 
Rider" with the idea that the kid who could 
eat one half pint of cooked oatmeal in the 
speediest time and next five, received money 
and passes as prizes. All kids had their 
hands tied behind them and a stop watch 
was used to determine winners. (Editor's 
note: Be sure to hold this contest outside 
the theatre.) 

Drawing contest was held in public 
schools, photo of six foot postcard addressed 




Prinsen's Live Ducks in Lobby 




I 



Hurivitz's Ushers Go I'irjte 




Simons' Illusion Display 




Morrison's Giant Brown Invite 



to the Mayor, held by Joe Brown (see 
photo) and purported to have been signed 
by him was used as Mel's lobby display. 
Merchant bought ten tickets which were 
pasted on bottoms of Oats packages, plant- 
ing sign in window reading "buy a package 
of Quaker Oats and win free ticket to see 
Joe Brown in "6 Day Bike Rider." 



Memphis Hotel Stages 
"Sweet Adeline" Ball 

Five page one breaks on successive days 
resulted from tieup engineered by Warner 
Southern division director Colonel Howard 
Waugh and Manager Bill Hendricks, War- 
ner-Memphis with hotel and paper on "Sweet 
Adeline" Charity Ball, as advance for the 
picture. 

All proceeds from the cover charge were 
donated to local Christmas Fund. Promoted 
prizes were offered for most novel costumes 
and for best quartet singing "Sweet Ade- 
line." Musical hits of the gay nineties were 
played and two dance studios contributed 
talent. 

Make 193 5 Your Award Year 

Hurwitz Dresses Ushers as 
Pirates for "Treasure Isle" 

One week prior for the "Treasure Island" 
date at the Rialto Theatre in Brockton, 
Mass., Alec H. Hurwitz, assistant, had the 
ushers dressed as pirates (see photo) for 
his street bally. Professional makeup artist 
did the job and the men, wearing bandanas, 
with theatre copy, attended football games 
and toured busy thoroughfares. 

Make 193 5 Your Award Year 

Gauntlett Invites PTA 
To Special Screening 

In response to a request from the PTA 
of Seattle, Wash., to theatres for pictures 
suitable for children patronage, Vic Gaunt- 
lett, advertising director of the Evergreen 
.State Theatres, engineered a holiday season 
tieup with that Association that promoted 
much goodwill. "Babes in Toyland" was 
booked into the Paramount and "Bright 
Eyes" at the Fifth Avenue. 

All PTA groups and school teachers in 
Seattle were advised of bookings and in- 
vited to special preview of both films held 
one morning. Stunt proved so successful, 
Vic plans pulling the same thing at all 
school holiday seasons. 

Make 193 5 Your Award Year 

Congratulations, Louie 

Louie Charninsky, Capitol Theatre, 
Dallas, Texas, recently celebrated a birth- 
day and when he arrived at the theatre dis- 
covered that the employees had chipped in 
to buy him a gift as a token of their esteem. 
Local papers ran item and wished Louie 
well for the coming year. 

Make 193 5 Your Award Year 

Scott Ties Newspaper 
On "Queen" Vote Idea 

Recently terminated and reported suc- 
cessful was Boyd F. Scott's "Football 
Queen" contest at the Palace-Crane, Texas, 
a voting idea that ran for five weeks in con- 
junction with the local daily. Votes were 
given for every year's subscription to the 
paper, for each $5 display ad, for each in- 
dividual admission to the Palace and for 
each coupon book of admissions. 

Paper carried page one stories daily with 
standing of contestants, and also ran free 
display ads. Loving cup was first prize, 
presented from stage of theatre, second prize 
was block of 20 tickets, third, ten tickets. 
Cost of cup was split and paper printed vote 
coupons at half price. Boyd says it helped, 
and paper was willing to cooperate for the 
extra advertising and subscriptions. High 
school girls were eligible. 



January 5, 1935 



ROUND TABLE CLUB 



73 



Reid Treats Patrons To 
Cake at Midnite Show 

Local baker bannered delivery trucks and 
wagons for Ken Reid, Locw's Theatre, 
Canton, Ohio, on "College Rhythm" copy 
reading- "All American spice cake, as spicy 
as College Rhythm." Cake on display^ in 
lobby was cut and served to patrons at Sat- 
urday night midnight show. 

Accompanying photo shows five and ten 
set piece display of Penner with his duck. 
Soda fountain mirrors were lettered ten days 
prior and music department plugged tunes. 
Contest was held over air to determine best 
proxies to impersonate Penner and Ross. 
Auditions were held at studio and passes 
given as awards. Retail merchants held 
Christmas parade and Reid's sandwich man 
joined in the march and grabbed a position 
directly behind Santa. 

Make 193 5 Your Award Year 

Stoflet Stages "6 Day 
Bike Race" in Window 

Harlan, Ky., sure knew about the "6 Day 
Bike Rider" when C. R. Stoflet of the Mar- 
gie Grand played it, because $100 cash prize 
and gifts were awarded to a town boy who 
rode a stationary bike, for six days in the 
store window of a furniture shop. (See 
photo.) Prizes were presented on stage and 
boy told of his experience. After completing 
his 144-hour pedaling, the chap used one of 
the beds in the window and with no further 
ado took a well-earned sleep for himself in 
view of interested spectators. 

Same furniture store offered a bedroom 
set to person holding lucky number and pres- 
entation was made on stage with attendant 
publicity. 

Make 193 5 Your Aivard Year 

An Auction Stunt 

Good returns are reported from L. J. 
Dandeneau, of the Park-Rockland, Me., on 
an auction gag wherein local market gives 
coupons called "bucks" with every purchase. 
On a given date, auction is held on stage 
between evening shows for prizes donated 
by merchants, "bucks" used as a medium 
for the bidding. Market takes advertising 
and distributes heralds to plug the stunt. 

Make 193 5 Yotir Award Year 

Connmerce Chamber Plugs 
Return of Vaudeville 

Wholehearted cooperation of the Cham.- 
ber of Commerce distinguished the campaign 
for the return of vaudeville put on some 
time ago by Manager Larry Lehman and 
ad head Louis Mayer, at the RKO Main- 
street, Kansas City, Mo. President of the 
Chamber wrote to all members enclosing 
samples of stickers and inserts to be used 
in all outgoing letters and on packages. 
Members were asked to fill in self -addressed 
cards checking amount of each they intended 
using. Letter further endorsed project so- 
liciting assistance in every possible manner. 

Outside tieups were numerous and effec- 
tive, such as passing out of promoted gum 
on downtown corners, copy reading — "Buy 
Gum ! Vaudeville returns to the, etc." 
Hookins were made with cigarette chains, 
cosmetic stores and drug stores, and many 
prominent windows landed. Slugs were also 
supplied to downtown merchants for inclu- 
sion in ads. 

Area around theatre was sniped with col- 
ored lights and arrows pointing on lamp 




Stoflet's Window "Six Day" Rider 




Reid's Venner Duck Display 




Gray's Army Tank Bally 




Rotsky's "Agent" Night Parade 

posts, parking stations displayed shields, and 
Legion band played before theatre at open- 
ing, put on with all the fixin's of a premiere. 
Boy Scout parade was also put on, team of 
male singer and girl accordion accompanist 
made hotels, night clubs and lunch spots, 
and Western Union helped work the giant 
telegram gag, messengers carrying greetings 
through the street from Mayor to Lehman. 



Army Tank Leads Parade 
On Sponsored Showing 

Tying with the local chapter of Sons of 
the American Legion, Manager Oscar L. 
Gray, Academy and Colonial Theatres, 
Hagerstown, Md., staged a parade headed 
by decorated army tank (see photo) on 
"Birth of A New America" at the Colonial 
in that spot. Bugle and drum corps also 
marched as did delegation from local Order 
of Moose. Junior Legionaires received cut 
on ticket sales for participation. 

Out of the ordinary were the ceremonies 
attendant upon the reopening recently of 
the Academy wherein local National Guard 
units took charge of the event with flag 
raising and 21-gun salute. Among other 
details reported by this member was a stunt 
on "One More River" in which a Santa- 
clad figure handed out cards with copy — 
"So many days until Xmas, but you can 
see, etc., etc." 

Make 193 5 Yotir Award Year 

Girl in Lobby Plugs 
"Loves Me" Hit Tunes 

St. Louisans had first hand opportunity 
to learn words' of "She Loves Me Not" hit 
tunes on stunt planted by Al Zimbalist, who 
promoted records played over p. a. with girl 
in lobby, dressed collegiate pointing to black- 
board on which were words of the tunes. 

Postal Telegraph cooperated for free wire 
give-aways and telegraph sets in lobby with 
girl taking messages. Bing Crosby shirt 
windows carried picture and playdate copy. 

Make 19_3 5 Your Award Year 

Rotsky Held Parades 
Nightly for "Agent" 

Holding parades every night during the 
run was one of the stunts George Rotsky, 
Palace, Montreal, put over for "British 
Agent." Canadian Army Medical Corps, 
French Regiment, Engineers, Black Watch, 
etc., marched to theatre on different nights 
(see photo). 

Because plot of picture was laid in Russia, 
George used this angle with special one 
sheet to sell Jewish patrons. Ciggie man- 
ufacturer tied up with theatre for broad- 
cast and talent was secured gratis to put 
on radio dramatization. Department store 
featured studio styles and advertised Kay 
Francis in window display. 

Make 193 5 Your Award Year 

"Don Juan" Set Sketches 
Exhibited at Galleries 

Distinguishing the New York showing of 
"Don Juan" at the Rivoli, was a special 
showing of the etchings from the drawings 
of the picture's sets at a prominent gallery. 
The exhibit was covered by art critics and 
editors and announcement cards including 
picture credits were mailed to patrons. 

Special drive was made for the metro- 
politan Spanish colony with language one- 
sheets and cards planted in all clubs and 
societies. Letters also were mailed to mem- 
bers by individual secretaries. Other lead- 
ing Spanish tieups included serialization in 
"La Prensa" a week ahead. 

Numerous co-op ads were obtained on 
radios, furniture and men's clothes. Com- 
mendable additionally was radio contest with 
stills of Fairbanks and passes given to those 
sending in best answers to question — "Why 
I would like to see, etc., etc." 



74 



MOTION PICTURE HERALD 



January 5, 1935 



IN DEFENSE OF PRESS BOOKS 



Monogram Advertising Executive 
Believes Press Books Today Are 
Useful and Serve Their Purpose 

by EDWARD FINNEY 

Director of Advertising and Publicity 



In answer to the article appearing in your 
paper on press books, complaining about their 
value as practical showmanship aids, I 
should like to make the following comment : 

Press Books Have Definite Value. 

While there is some justification in the 
criticism of the material to be found in 
press books, I think for the most part they 
are decidedly helpful. I know from my own 
experience showmen who have used the 
ideas given in the press books and actually 
seen that they were put into effect in ac- 
cordance with press book instructions have 
had very successful engagements on the pic- 
tures in question. 

On the other hand, showmen who 
neglected to take advantage of these tie-ups 
or did not follow through properly in some 
cases did mediocre or bad business on the 
same pictures despite identical situations as 
to locality, playing time and type of audi- 
ence. 

I note that the manager who wrote the 
Herald article said that there were some 
stunts carried in the press books which were 
beneficial. I think, however that he is being 
rather patronizing because I would say 
there is much more good material than bad 
in press books generally. In the large ma- 
jority of press books there is enough con- 
structive material to insure a first rate cam- 
paign. 

Says Theatres Adapt Ads 

What he says about ads not being adapted 
for every need is true. However, in going 
the rounds, I have yet to find a theatre that 
was not able to fit the material in the press 
books to local use. 

Theatre art departments I have contacted 
take reproductions of the ads in the press 
books, paste them up in new arrangements 
with perhaps a little art work of their own 
to achieve a decorative and unified effect. 
Thus they are able to advertise the picture 
singly or on a double feature bill without 
any particular trouble and solely for the cost 
of a new line plate. This is possible, as the 
illustrations to be reproduced are already in 
coarse screen and made to be copied in a 
line cut. 

Smaller Houses Can Use Stereos 

In the case of the smaller theatres that 
feel they cannot go to the expense of mak- 
ing up these line plates, it is a simple mat- 
ter for them to have stereos struck, the 
illustration they wish to use cut away from 
the rest of the ad, and their own type set up 
locally by the newspaper for their display. 

In connection with the ads, I should like 
to say that while in some cases copy does 
run against a halftone background or other 
illustration, still there are a great percent- 
age of cases where the copy is entirely 
divorced from the illustration. I know 
wherever possible we try to maintain this 
separation to make the ad of greater utility 
to all types of showmen. 



Insofar as billboards are concerned, I 
think the majority of one, three, six and 
twenty-four sheet displays to be seen in 
front of picture theatres are one hundred 
per cent better than they have ever been. 
For the most part, they concentrate on one 
major box-office point, and, in general, do 
not result in the hodge-podge suggested. 
Look at the paper on "Broadway Bill," "Don 
Juan," "A Girl of the Limberlost," "Belle 
of the Nineties" or, for that matter, most 
of the MGM, Paramount and United Artists 
paper. I have looked over many press books 
and believe that the majority of poster lay- 
outs are very effective when displaj^ed on 
the theatre walls. 

Of course there is room for improvement, 
but I think as the press sheets stand now 
they are useful and practical and serve the 
purpose quite adequately. 

Make 193 5 Your Azuard Year 

Prof. Phelps Plugs 
"Barretts" for Walsh 

That internationally known educator, 
William Lyon Phelps, of Yale, said to be 
the greatest living authority on the Brown- 
ings, wrote a personal endorsement on "Bar- 
retts" which Dave Walsh used for his cam- 
paign at the Paramount, North Adams, 
Mass. Local paper ran letter on theatre 
page, and letter was read in English classes 
at colleges and normal schools, teachers urg- 
ing pupils to attend showing. 

Open forums were also held by girl stu- 
dents in which picture was discussed, put 
on the play for student body and nearby 
C C C camps, these activities covered by 
local paper. Bookmarks were distributed at 
schools and libraries, stills and theatre cards 
also being carried on bulletin boards. 



Showmen 's 
Calendar 



FEBRUARY 

1st 



3rd 
4th 

6th 
7th 

8th 

8th to 14th 
9th 



I Ith 

12th 
14th 



15th 



16th 
17th 
18th 

22nd 



25th 
26th 
27th 



Clark Gable's Birthday 
Ground Hog Day 
Horace Greeley Born 1811 
Charles Lindbergh's Birthday 
Aaron Burr Born 
Ramon Novarro's Birthday 
Charles Dickens Born 1812 
Gen'l Sherman Born 1820 
Charles Ruggles' Birthday 
Boy Scout Week (25th Annlv.) 
Nebraska Admitted to Union 
1867 

Ronald Colman's Birthday 
Thomas Edison Born 1847 
Daniel Boone Born 1734 
Abraham Lincoln Born 1809 
St. Valentine's Day 
Arizona Admitted to Union 
1912 

Stuart Erwin's Birthday 
John Barrymore's Birthday 
N. J. Abolished Slavery 1804 
Destruction of Maine 1898 
Al Jolson's Birthday 
Mary Brian's Birthday 
Adolph Menjou's Birthday 
Jimmy Durante's Birthday 
George Washington's Birth- 
day, 1732 
James Russell Lowell (Poet) 

Born 1807 
Victor Hugo Born 1802 
Zeppo Marx's Birthday 
Buffalo Bill (Wm. Cody) Born 
1845 

Henry Wadsworth Longfellow 

Born 1807 
Joan Bennett's Birthday 
Franchot Tone's Birthday 



A Correction 

In issue of Dec. 15, John Hamrick's ad 
crew inadvertently was credited for the lob- 
by display on "The Cat's Paw " at the Fifth 
Avenue Theatre, Seattle, Wash. Vic Gaunt- 
lett, ad director. Evergreen Theatres, in that 
city and manager of the house, is respon- 
sible. Sorry, Vic. 



ROUND TABLE 


BIRTHDAY GREETINGS 




A. E. Ableson 


Oscar L. Gray 


Larry E. New 


Ralph Allan 


J. A. Greer 


D. J. O'Brien 


M. Augenblick 


Ted Hodes 


James M. Raskin 


Peter L. Baffes 


R. E. Holmes 


W. Lynn Reynolds 


L. W. Bevel 


Harry E. Jones 


Noel Roake 


H. W. Beuttel 


Arthur Joy 


D. W. Rogers 


Harry Birkimer 


Mark T. Kempenich 


Louis Rosen 


H. F. Borrenson 


Edward L. Klein 


J. J. Rosenfield 


Jack D. Braunagel 


Stanley J. Klein 


Harry M. Rouda 


David M. Brotman 


Ralph Larned 


Fred J. Sarr 


Wm. G. Collins 


Bud Lawler 


E. C. Schmadeka 


M. E. Cowan 


E. L. Leffler 


Boyd Scott 


George F. Crisman 


W. A. Levey 


Wm. M. Sholl 


Rene Daigneault 


Frank X. Linn 


C. R. Stoflet 


Dave Davidson 


Jack Lykes 


W. L. Stratton 


Claude Davis 


Ken McMahon 


E. O. Stutenroth 


C. W. Davis 


M. O. Malaney 


Walter Van Camp 


Martha Deutsch 


C. Russell Marsh 


Anna Bell Ward 


Frank E. Drachman 


Alexander Maus 


Lawrence Waters 


George Ellis 


Miller Meriwether 


Laura Wernick 


E. E. Emerling 


LeRoy Miller 


J. C. White 


Elmer Field 


J. Edwin Milstein 


Bert C. Wild 


C. L. Flater 


John R. Minhinnick 


G. R. Wilson 


John A. Goodno 


Fred E. Moree 


Gene Yarnell 



January 5, 1935 



MOTION PICTURE HERALD 



75 



I I, 



THE RELEASE CHART 



Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such 
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release 
later than the date of this Issue are listed under "Coming Attractions." Running times are those supplied by the companies. 
Asterisk indicates running time as made known by West Coast studio before announcement by home office in New York. Varia- 
tions also may be due to local censorship deletions. Dates are 1934, unless otherwise specified. Letter in parentheses after 
title denotes audience classification of production: (A) Adult, (S) General. Numerals following audience classification are pro- 
duction numbers. 



CHESTERFIELD 



Features 

Title Star 
City Park (A) Sally Blane-Henry B. Walthall- 

Matty Kemp May 

Curtain Falls, The (A) Henrietta Crosman Oct. 

Green Eyes (G) Charles Starrett-Shlrley Grey.. .June 

Sons of Steel Charles Starrett - Polly Ann 

Young Dec- 
Stolen Sweets (G) Sally Blane-Charles Starret — Mar. 

World Accuses, The Dickie Moore - Russell Hopton- 

Cora Sue Collins Nov. 

Coming Attratftions 

Dartmouth Murders, The 



Running Time 
Rel. Date Minutes Reviewed 



I.. 
1.. 
15.. 



...70 Aug. 

...67.... Oct. 
. . .67 Dec. 



23 

6 
8 



15.. 
15.. 



75.... Sept 29 



12. 



COLUMBIA 



Features 

Title 



Among the Missing (G 
Beyond the Law (G). 



Runing Time 



Star 



Blind 



Date (G) Ann Sothern - Paul Kelly- 

Neil Hamilton ■ 

Broadway Bill (G> Warner Baxter-Myrna Ley 

Captain Hates the Sea (G) Fred Keating - Wynne Gibson - 

Victor McLaglen-John Gilbert. 
Crime of Helen Stanley, The , „ 

(A) Ralph Bellamy-Shirley Grey 

Defense Rests, The (A) Jack Holt-Jean Arthur 

Fugitive Lady (A) Neil Hamilton-Florence Rice... 

(See "In the Cutting Room," Oct. 20) 

Girl In Danger (A) Ralph Bellamy-Shirley Grey 

Hell Bent for Love (G) Tim McCoy-Lillian Bond 

Hell Cat, The (A) Robt. Armstrong-Ann Sothern... 

I'll Fix It Jack Holt - Walter Connolly - 

Winnie LIghtner-M. Barrle.. 

Jealousy (G) Nancy Carrol I -Donald Cook... 

Lady by Choice (G) Carole Lombard - May Robson - 

Walter Connolly-Roger Pryor.. 
Man's Game, A (S) Tim McCoy-Evelyn Knapp 



Mills of the Gods (G) May Robson-Victor Jory-Fay 

Wray 

(See "In the Cutting Room," Nov. 10.) 



One Night of Love (G) Grace Moore-Tuillo Carminatl. 



That's Gratitude (A) Frank Craven-Sheila Manners- 
Charles Sabln-Mary Carlisle. 



Whom the Gods Destroy (A). 



Walter Connolly- Robert Young- 
Doris Kenyon 



White Lies (A) Victor Jory-Fay Wray 

(See "In the Cutting Room," Oct. 20.) 

Coming Attractions 

Behind the Evidence Norman Foster-Sheila Manners 

(See "In the Cutting Room," Dec. 8.) 
Best Man Wins, The J. Holt-Florence Riee-E. Lowe 

(See "Depths Below" "In the Cutting Room," Nov. 24.) 

Call to Arms (G) Willard Mack-Ben Lyon-Shella 

Mannors-Wera Engels 

(See "In the Cutting Room." Nov. 3.) 

Carnival (G) J. Durante - Lee Tracy - Sally 

Eilers - Florence Rice 

(See "In the Cutting Room." Nov. 10.) 

China Roars 

Frisco Fury Jack Holt 

Georglana Ann Sothern 

Girl Friend, The Lupe Velez-Jack Haley 

I'll Love You Always 

Lady Beware 

Law Beyond the Range Tim McCoy-Blllle Seward 

Maid of Honor 

Mistaken Identity Florence Rice-Conrad Nagel 

Once A Gentleman Lilian Harvey-Tullio Carminatl.. 

(See "in the Cutting Room." Dec. 29.) 
Revenge Rider Tim McCoy-Billle Seward.. 

(See "Alias John Law" "In the Cutting Room," Dec, 
Square Shooter (G) Tim McCoy 

(See "Quick Sand" "In the Cutting Room," Nov. 17.) 

Sure Fire Gene Raymond-Ann Sothern 

Whole Town's Talking, The Edw. G. Roblnson-Jean Arthur... 

(See "Passport to Fame," "in the Cutting Room," Nov. 10.) 



Rel. 


Date 


Minutes 


Reviewed 


.Oct. 


25.... 


61.. 


. Dec. 


1 


.Aug. 


15.... 


....67.. 


.Oct. 


20 


July 


20.... 


58. . 


. Dec. 


29 




15.... 


....69.. 


.July 


7 




20.... 


...72... 


.Sept. 


15 




27 , , 


•105.. 


.Nav. 


10 


.Oct. 


22,,.. 


•103.. 


.Oct. 


27 




20.... 


....58.. 


.Aug. 


II 






70.. 


.Aug. 


25 


.Oct. 












29.... 


....61.. 


. Dec. 


1 




20.... 


....58.. 


■ Aug. 


4 


.June 


16.... 


....69.. 


..July 


14 


.Oct. 


15.... 


....69.. 


.Nov. 


17 


.Nov. 


20 


60.. 


. . Dee. 


15 


.Oct. 






..Oct. 


6 




21 


58. . 


..Oct. 


20 


Nov. 


26.... 


....58.. 


.Dee. 


8 












.July 


25.... 


....63.. 


..Nov. 


24 


.Sept. 


15.... 


....82.. 


. .June 


30 


Nov. 










.Oct. 


8.... 


....64.. 


..Nov. 


17 














14.... 


...71.. 


..July 


21 


Dec. 










Mau 












.Jan. 


5/35 









8.) 



DU WORLD PICTURES 



FIRST NATIONAL 



IS. 



25 

I 

17 

27 

20 

29 



.81.... Aug. II 



.67.... Aug. II 



Features Ru„lng Time 

Title Star Rel. Date Minutes Reviewed 

Babbitt (G) 869 Aline MacMahon-Guy KIbbee. . . . Dee. 8 *75 . Nov. 17 

British Agent (A) 751 Leslie Howard-Kay Franelt. . . . .Sept. 

Dragon Murder Case, The (G) 
764 Warren William - Lyie Talbot - 

Margaret Lindsay Aug. 

Flirtation Walk (6) Dick Powell-Ruby Keeler-Pat 

O'Brien ..Dee. 

Gentlemen Are Born (G)872. . Franchot Tone-Jean Mulr ..Nov. 

Happiness Ahead (G) 867 Dick Powell-J. Hutchinson ..Oct. 

I Sell Anything (G) 873 Pat O'Brien - Ann Dvorak - C. 

Dodd Oct. 

Lost Lady, A (A) 862 Barbara Stanwyck-Lyla Talbot-. .Sept. 

Man With Two Faces, The (A) 
763 Edward G. Robinson - Mary 

Aster - Ricardo Cortez Aug. 

Murder In the Clouds (G) Lyie Talbot-Ann Dvorak Dee. 

(See "In the Cutting Room," Oct. 20.) 

Registered Nurse (A) 768 Bebe Daniels-Lyle Talbot Apr. 

Side Streets (A) 777 Aline MacMahon - Paul Kelly - 

Ann Dvorak July 

Six Day Bike Rider (G) 864.. Joe E. Brown-Maxine Doyle Oct. 



.97.. 
•75.. 



. ..70.. 
...61.. 



4.. 
IS.. 



.72. 
.61. 



.Nov. 
. .Oet. 
.Sept. 

.Oct. 
.Sept. 



.June 



...62 July 21 



14.. 
20.. 



...63.. 
...69.. 



.Auf. 
.Nov. 



Coming Attractions 



Alibi Ike Joe E. Brown 

Black Fury (A) Paul Muni-Karen Morley 

Captain Blood Robert Donat 

Go Into Your Dance 853 Al Jolson-Ruby Keeler 

Gold Diggers of 1935 (G) 851 Dick Powell-Gloria Stuart , 

In Callente Dolores Del Rio-Pat O'Brien 

Living On Velvet 856 Kay Francis - George Brent - 

Warren William 

(See "In the Cutting Room," Dec. 8.) 

Maybe It's Love (G) Gloria Stuart-Rosi Alexander Jan. 

North Shore (A) B. Stanwyck-Gene Raymond Feb. 

(See "In the Cutting Room," Dec. 8.) 

Red Hot Tires Lyie Talbot-Mary Aster Feb. 

Singer of Naples Enrico Caruso, Jr 

While the Patient Slept Aline MacMahon-Guy KIbbee 

(See "in the Cuttinn Room," Dec. 29.) 



I2.'35. 
I6,'35. 

2,'35. 



.62 Nov. 24 



FOX FILMS 



23.... 
21.... 

2.... 
23.... 

3.... 
27.... 
27.... 
21.... 

9.... 
28.... 

21 

26.... 



.101. 
.100. 



..71 . 
. .84. 
. .65. 



.Dee. 
.June 

.Sept. 
.Aug. 



.Sept. 22 



1^*'.'. 70 Coming Attractions 



.65 Oct, 

...66.... Nov, 



8 
27 



I, '35. 



.67. 



Features Runing Time 

Title Star Rel. Date Minutes Reviewed 

Blue Light (A) 5029 LenI RIefenstahl Oet. IS 90 

Cranquebllle 5038 Dec. 15 

Girl In the Case 5005 Jimmy Savo-Eddle Lambsrt- 

Dorothy Darling °o 

Kocha, Lubi Szanuje 5041 .... (Polish) Nov. I 

L'Agonie des Aigles (A) 5032. Pierre Renoir Dec. I 80 Dec 

Man Who Changed His Name. 

The (A) 5036 Lyn Harding 

Norah O'Nealo 5042 Lester Matthews Oct. 

Old Bill 5038 Anatole France story Nov, 

Coming Attractions 

Marie 5043 Annabella Jan. 

FIRST DIVISION 

(Releases Monogram, Liberty, Chesterfield and Invincible pictures In certain territories.) 

Coming Attractions _ , „ 

Title Star Running Time 

Cenventlon Girl Rose Hobart, Dlsfr Rel. Date Minutes Reviewed ^^^^^ 

Weldon Heyburn (See "In the 

Ex-Judge 

Met Tiki (All Native Cast) 

Little Damo2eI Anna Neagle Principal 

Return of Chandu Maria Alba- 

Bela Luoosi Principal 

White Heat Virginia Cherrlll- 

Hardle Albright 



Features Running Time 

Title Star Rel. Date . Minutes Reviewed 

Bachelor of Arts (G) 520 Tom Brown-Anita Louise Nov. 23 74 

(See "In the Cutting Room," Nov. 3.) 

Bright Eyes (G) 524 Shirley Temple - James Dunn - 

Judith Allen Dee. 28 83... 

Call It Luck (G) 446 "Pat" Paterson-C. Starrett June 1 64... 

Caravan (A) 508 Charles Boyer - Loretta Young - 

Jean Parker-Phillips Holmes.. Oct. 

Cat's Paw, The <G) 501 Harold Lloyd-Una Merkel Aug, 

Charlie Chan In London (G) 
505 Warner Oland-Drue Leyton Sept. 14 77 

Charlie Chan's Courage (G) 
443 Warner Oland-Drue Leyton July 

Constant Nymph, The (A) 434 Victoria Hopper-Brian Aherne. . . Mar. 

Dude Ranger, The (G) 507 George O'Brien Sept. 

Elinor Norton (A) 510 Claire Trevor-Norman Foster- 
Hugh Willlams-G. Roland Nov. 

First World War. The (A) 519 Nov. 

Gambling (A) 512 George M. Cohan Nov. 

Grand Canary (A) 450 Warner Baxter-Madge Evans. .. .July 

Handy Andy (G) 452 Will Rogers-Peggy Wood July 

Heildorado (G) 522 Richard Arlen-Madge Evans Dec. 

Hell in the Heavens (A) 517. Warner Baxter-C. Montenegro. ... Nov. 

Judge Priest (G) 509 Will Rogers Sept. 

Love Time (G) 506 "Pat" Paterson-Nlls Asther Sept. 

Marie Galante (A) 511 Spencer Tracy-KettI Galllan Oct. 

Murder In Trinidad (A) 432. .. Heather Angel - Victor Jory - 

Nigel Bruce Apr. 

Musle In the Air (G) 513 Gloria Swanson - John Boies - 

Douglass Montgomery Dec. 

Peck's Bad Boy (G) 516 Jackie Cooper-Thomas Melghan- 

Dorothy Peterson-0. P. Heg- 

gie-Jackie Searl Oct. 19 70 Sept. I 

Pursued (A) 502 Rosemary Ames - Victor Jory - 

Russell Hardle Aug. 24 68 Nov. 24 

Servants' Entrance (G) 504... Janet Gaynor-Lew Ayres Sept. 7 88 July 23 

She Was a Lady (A) 451 Helen Twelvetrees • Donald 

Woods - Ralph Morgan July 20 77 Sept. I 

She Learned About Sailors 

(G) 448 Lew Ayres-AIIee Faya June 

Stand Up and Cheer (A) 435. .(All Star Musical) May 

Such Women Are Dangerous 

(A) 442 Warner Baxter-Rosemary Amei. . .May 4 81 June 16 

B65 Nights In Hollywood (G) 

514 Alice Faye-James Dunn Oet. 12 74 Nov. 17 

Three on a Honeymoon (A) 433.Sally Ellers-Jehnny Mack Brown.. Mar. 23 65 July 7' 

White Parade, The (G) 518. ..John Boles-Loretta Young Nov. 16 83 Oct. 27 

Wild Gold (G) 440 John Boles-Clalre Trevor June 8 77 May 28 



,...72. 
...78. 
...80. 
...74. 

...81. 

,. . .74. 
, . . . 80 . 

. ..79. 

...73 



. . Sept. 
..Apr. 
. .Sept. 



.Oct. 
.Nov. 
.Da*. 
.June 
.May 
. Dec. 
. Nov. 
.Aug. 
.Nov. 
88...7NOV. 



.74.... May 21 



7.. 



29. 
4. 



.81 . 



.Dec. 22 



.76. 
.80. 



.June 
Apr. 



Charlie Chan In Paris 526 Warner Oland Feb. 

County Chairman, The (G) 525. Will Rogers Jan. 

Dante's Inferno Claire Trevor-AIIce Fayo 

East River (G) 521 Edmund Lowe-Victor McLaglan . . Jan. 

(See "In the Cutting Room." Oct. 20.) 

George White's 1935 Scandals. .Alice Faye-James Dunn 

Life Begins at 40 Will Rogers 

l ittle Colonel 531 Shirley Temple - L. Barrymore. . Mar. 

523 "Pat" Paterson.- Lew Ayres Jan. 

Cutting Room." Nov. 17.) 

Mystery Woman 515 Mena Barrie-GIIbert Roland Jan. 

One More Spring 529 Janet Gavnor-Warner Baxter Feb. 

Redheads on Parade 536 John BoIes-CIalre Trevor- Alice 

Faye 

Thunder In the Night Warner "axter-Kettl Galllan 

When a Man's a Man 527 George O'Brien Feb. 



I,'35 

II.'SS 78. 



.Dec. 29 



25,'35. 



I,'35. 
4,'35. 



.82. 



I8,'35 69. 

8,'35 



I5.'35. 



76 



MOTION PICTURE HERALD 



January 5, 1935 



(THE KELCASC CHACT"C€NT*D) 



GAUMONT BRITISH 



MONOGRAM PICTURES CORPORATION 



Features 

Title Star 
Chu Chin Chow (G) 3401.. ..Anna May Wang-George Robey..Oct. 

Evensong (A) 3406 Evelyn Laye R''- 

Evergreen (A) 3405 Jessie Mathews-Sonnle Hale Dec. 

Iron Duke, The 3407 George Arliss Jan. 

Jaek Ahoy 3404 Jack Hulbert Jan. 

Little Friend (A) 3403 Nova Pilbeam-Matheson Lang Nov. 

Man of Aran (A) Robert Flaherty Dec. 

Power (A) 3402 Conrad Veldt-Benita Hume Nov. 

Princess Charming (G) 3408. ..Evelyn Laye-Henry Wilcoxon.. ..Jan. 

INVINCIBLE PICTURES 

[Distributed through Chesterfield] 
Features 

Title Star "«'■ 

Fugitive Road (A) Erich von Stroheim-Leslie Fen- 

ton-Wera Engels June 

Ghost Walks, The John Miljan-Juno Coliytr Dec. 

One in a IMIIIion (G) Dorothy Wilson-C. Storrett Sept. 

Port of Lost Dreams (G) Wm. Boyd-Lola Lane Oct. 

Coming Attractions 

Symphony for Living Evelyn Brent, Al Shean 

LIBERTY PICTURES 

Features 

Title Star 
No Ransom (A) 1004 Leila Hyams-Phllllps Holmes. 



Running Time 
Rel. Date Minutes Reviewed 

15 95.... Sept. 29 

15 82 Nov. 3 

31 98 June 23 

•35 90 Dec. 22 

'35 74 

18 88 ...Oct 29 

77.... Oct 27 

I 103.... Oet IS 

•35 81 



Features 

Title 

Flirting With Danger (G)3( 
Girl of the Limberlost (G) 



Star 



House of Mystery, The (G) 

2032 



King Kelly of the U. S. A. 



Lost in the Stratosphere (G) 



Rel. 
Deo. 


Running Time 
Date Minutes 
1 70... 


Reviewed 
.Nw. IT 


Oct. 
Nov. 
Sept 


15... 
17... 
1... 


80.. 

65... 

63.. 


.Sept 
.Nov. 
.Aui. 


1 

10 
4 


June 
Aug. 


1... 

15... 


61... 

65... 


."iulV 


» 


Sept. 
Nov. 

Nov. 


IS... 


66... 


.Sept 


II 


15... 


64... 


.Oct 


27 



Ru 
Date 



nning Time 
Minutes 

66... 



Reviewed 
Nov. 24 



15. 
15. 



..66.. 
..68.. 



.Nov. 24 
.Nov. 24 



Running Time 
Ret. Date Minutes Reviewed 
Oct 8 70 July 21 



Man from Utah, The (G) 2044. John Wayne May 15 55. 

Million Dollar Baby (G) Arline Judge - Ray Walker - 

Jimmy Fay Dec. 29.. 

Monte Carlo Nights (A) 2024. .Mary Brian-John Darrow May 20.. 

Moonstone, The (G) 2030 David Manners-Phyllis Barry. .. .Aug. 20.. 

Mysterious Mr. Wong, The 

(A) 3022 Bela Lugosl-Wallace Ford Dee. 22.. 

'Neath Arizona Skies (G) 3032. John Wayne-Sheila Terry Dee. 5.. 

Redhead (A) 3012 Bruce Cabot-Grace Bradley Nov. I.. 

Shock (A) 2034 Ralph Forbes-Gwenlllan Gill Aug. I.. 

Sing Sing Nights (A) Conway Tearle-Mary Doran Dee. IS.. 

(See "In the Cutting Room," Oct. 20.) 

Star Packer, The (G) 2041 ... .John Wayne-Verna Hillie July 30 54. 

Successful Failure, A (G) 3024.Wm. Collier, Sr. - Lucille 

Gleason Oet IS 62. 

Tomorrow's Youth 3021 Dickie Moore - Martha Sleeper- 
John Miiljan-Gtoria Shea Sept IS 63. 

Trail Beyond, The (G) 3031 ... .John Wayne-Verna Hillie Oct 22 55. 



♦65. 
.62. 
.62. 

.68. 
.52. 
.76. 
.66. 
.60. 



. Dec. 29 
.Aug.' ii 



.Dee. 19 

.Sept 22 
.July 28 



.Get t 
.Sept" 22 



°""l«05 ^"7..°.".'".'". Marian Nixon-Neii Hamilton Dec^ U •"S IS doming Attractions 

Take the Stand (A) 1003. ..... Jack LaRue-Thelma Todd Sept 7 78. ...Beit i> 



Two Heads on a Pillow (A) . . . ^ „ . « 

1006 Neil Hamilton-Miriam Jordan.. .Oct. 2.--. 

When Strangers Meet 1002. ... Richard Croraweil-Arlino Judge. .July 20.... 

Coming Attractions 

Dizzy Dames M. Rambeau-Fiorine McKlnney 

Seliool' Vor^GlriV (A) ' loO?'. Sidney Fox-Paul i<eliy! Mar. 22,'35. 

Sweepstake Annie Marian Nixon-Tom Brown 

Without Children (A) 1008. .. M. Churchlll-Bruce Cabot 



.71.... Oet IS 
.74 



MAJESTIC 



Features 

Title SUr 

Night Alarm (G) SOS Bruce Cabot-Judith AIIen-H. B. 

Warner - Fuzzy Knight-Sam 

Hardy Dee. 8... 

Perfect Clue, The (G) 512.... David Manners-Dorothy LIbalre- 

Skeets Gallagher-R. Harolde- 
Robert Gieekler Dec. 29... 

Scarlet Letter, The (A) SOI... Colleen Moore- Hardle Albright- 

Henry B. Walthall Sept. 2Z... 

8ha Had to Cheosa (Q) 504.. Larry "Buster" Crabbe-Isabel 

Jewell - Sally Blane - Regis 
Toomey Oet I... 



Running Time 
Rel. Date Minutes Reviewed 



...65.... Sept 22 

...•63.... Dec. I 
. ..70.... July 14 

...65. ...Aug. II 



MASCOT PICTURES 



Running Time 
Date Minutes 

30 79... 



21. 
21. 
31. 
14. 
9. 



28. 
14. 
3. 



24. 

I . 

2. 

28. 

23. 

27. 

10. 
5. 

17. 
19. 
7. 



.III. 

.85. 
.•74. 
.72. 
..80. 
..74. 
..84. 
..82. 
..74. 

.82. 

..82. 
..70. 



Ventiirfit Running Time 

TItIa Star n«l- O"** Minutes Reviewed 

Crimson Romance (A) Ben Lyon-Sari Marltza Oct. I 67 ..Oct 6 

In Old Santa Fo <Q) Ken Maynard-Evalyn Knapp Nov. 15 ..b3 ...Nov. « 

Little Men (G) Erin o'Brlen-Moore R. Morgan. .Dec 25 72. ...Dec. 22 

Lost Jungle, The (G) Clyde Beatty J""' " *^ 

Marines Are Coming, The «'^'„'„^';,"a';«|^V.Tll^^^ ..V. ■■^■■^"^ 

Young and Beautiful (A) William Haines-Judlth Allen. .. Sept. 2 68. ...Sept » 

Coming Attractions 

Behind the Green Lights Preston Foster 

METRO-GOLDWYN-MAYER 

Features 

Title Star 

Babes In Toyland (G) Laurel and Hardy-C. Henry.. .. Nov. 

Barretts of Wlmpole Street (A). Norma Shearer-Charles Laugh- 

ton-Fredric March 8«Pt. 

Band Plays On, The (G) Robt Young-Betty Fumess Dec. 

Chained (A) Joan Crawford-Clark Gable Aug. 

Death on the Diamond (G)... Robert Young-Madge Evanj^ Sept 

Evelyn Prentice (A) William Pow'll-Myma Loy.....Nov. 

Forsaking All Other* (A).... Joan Crawford - Clark Gable ■ • ■ • • 

Robert Montgomery Dee. 

Gay Bride. The (A) Carole Lombard-Chester Morris., Dec. 

Girl from Missouri, The (A).. Jean Harlow-Franehot Tone Aug. 

Have a Heart (G) Jean Parker - James Dunn - 

nave a noan vu, ^^^^^ ^^^^ Merkel . . . .Sept. 

Hide-out (Q) Robert Montgomery - Maureen 

O'Sulllvan Aug. 

Hollywood Party (0) (All Star Musical) •••.•■••u- 

Merry Widow, The <A) Maurice Chevalier - Jeanetto 

MacDonald Nov. 

Outcast Lady (A) Constance Bennett - Herbert 

outcast Laay kik} Marshall - Hugh Williams Sept 

Painted Veil, The (A) Greta Garho-Herbert Marshall- 

George Brent Nov. 

Paris Interlude (A) Otto Kruger - Robert Young - 

Madge Evans - Una Merkel July 

Straight Is the Way (A) Franchot Tone - Karen Morley - 

May Robson-Gladys George. .. .Aug. 

Student Tour (G) Charles Bufterworth-J. Durante. .Oct. 

Treasure Island (G) Wallace Beery - Jackie Cooper - 

Lionel Barrymore-Otto Kruger. .Aug. 
What Every Woman Knows (Q). Helen Hayes-Brian Aherne. . . . . .Oct. 

Wicked Woman (A) Mady Chrlstlans-Chas. Bickford . Dec. 

Coming Attractions 

Biography of a Bachelor „ .. . . u .ii.. 

Girl (A) R. Montgomery-Ann Harding.. 

Dnld Copperfleld (G) Frank Lawton - Ba' 

tholomcw - W. C. Field - L 
Barrymore-Edna M. Oliver.. 

(See "In the Cutting Room," Dee. I.) 

Naughty Marietta Jeannette MacDonald • Nelson 

Eddy 

Night Is Young, The (G) Ramon Novarro-Evelyn Laye Jan. Ilt'35. 

Only 8 Hours Chester Morrls-V. Bruce Feb. 8,35. 

Reckless Jean Harlow-Wm. Powell 

(Sec "In the Cutting Room." Dec. 2S.1 ,. „ ., _ . , ,,- 

Sequoia (G) Jean Parker- Russell Hardle Feb. I,'35. 

Shadow of Doubt Ricardo Cortez-Vlrglnla Bruce 

Town Talk (Tent.) C. Bennett-Clark Gable. ............... .... 

(See "Copy Cats" and "Town Talk" "In the Cutting Room," Dec. IS) 

Vanessa: Her Lave Story Helen Hayes-Robt. Montgomery 

West Point of the Air Wallace Beery-Robert Young ............ 

Winninq Ticket. The Leo Carrlllo-L. Fazenda Jan. 25, 35. 

(See "In the Cutting Room." Nov. 17.) 



.100... 
.79... 
..88... 
..73... 



. .59. 
.87. 

.110. 

. .92. 
. .74. 



Reviewed 

.Nov. 24 

.Aug. 4 

.Dec. 29 

.Sept. I 

.Sept. 29 

Nov. 3 

.July 21 

.Dee. S 

.Nov. 17 

.July 21 

.Oct. 27 

.Aug. II 

.JuR* t 

.Sept 8 

.8*pt a 

.Nov. 10 

.July 14 

.July 28 

.Nov. 10 

.July 14 

Oct. 13 

.Dec. I 



.Jan. 



35 84. 



.Dec. 29 



..Jan. I8,'35. 



•80. 



.Dec. 29 



.•70.... Nov. 



Dawn Rider, The John Wayne 

Great God Gold Sidney Blackmer-Gloria Shea. 

(See "In the Cutting Room," Dec. 15.) 

Mystery Man Robert Armstrong 

Nut Farm, The Wallace Ford 



(See "In the Cutting Room." Dec. 8.) 

Rainbow Valley John Wayne-Lucille Brown 

Reckless Romeos 3019 Robt. Armstrong-Wm. Cagney... 

Texas Terror John Wayne 

Women Must Dress Minna Gombell-Gavin Gordon.. 

(See "In the Cutting Room," Dee. I.) 



.Jan. 2,'3S. 



PARAMOUNT 



Running Tine 
Data Minute* Reviewed 

7 79 

21 7S....Aug. 25 



5. 
23. 



.101.. 
.♦83.. 



.Aug. 29 
.Na*. 10 



24.... 

25 

30 

3 

28 

9 

26 



...70. 
...76. 
...68. 
...60. 
..•68., 
...66. 
...58. 



.Aug. 25 

.Dee. 8 

.Nm. » 

.July 14 

.Sept 2* 

.Dec. 22 

.Oet IS 



19. 

3K 
14. 



16.. 
12... 
10.. 
21.. 
8.. 



....73. 

82. 

....75. 



72. 

....•65. 

85. 

57. 

68. 



, .Aug. 
. .Aug. 
. . Dec. 



2S 
4 
8 



.Sept IS 

.Oet B 

.July 14 

.Sept 8 

.Sept. 22 



Features 

Title Star Rel. 

Behold My Wife (A) 3419 Sylvia Sidney-Gene Raymond Dec. 

Belle of the Nineties (A) 3353. Mae West Sept 

Cleopatra (A) 3410 Claudette Colbert - Henry Wil- 
coxon - Warren William Oct 

College Rhythm (G) 3417 Joe Penner-Lanny Ross Nov. 

Crime Without Passion 

(A) 3402 Claude Rains Aug. 

Here Is My Heart (G) 3423... BIng Crosby-Kitty Carlisle Dec. 

It's a Gift (G) 3418 W. C. Fields-Baby LeRoy Nov. 

Ladles Should Listen (A) 340I.Cary Grant-Frances Drake Aug. 

Lemon Drop Kid (G)34li Helen Mack-Lee Tracy Sent. 

LImehouse Blues (A) 3415 George Ratt-Jean Parker Nov. 

Menace (A) 3413 Paul Cavanagh Oet 

Mrs. Wlggs of the Cabbage 

Patch (0) 3407 Pauline Lord • W. C. Fields - 

Zasu Pitts - Kent Taylor - 
Evelyn Venable Oet. 

Now and Forever (G) 3406 Gary Cooper-Carole Lombard Aug. 

One Hour Late (G) 3422 Joe Morrison-Helen Tweivetrees. . Dec. 

Pursuit of Haplness, The 

(A) 3409 Francis Lederer - C. Ruggles- 

Mary Boland - Joan Bennett.. .Nov. 

Ready for Love (G) 3412 Richard Arlen-lda Lupine Oct. 

She Loves Me Not (A) 3404... BIng Crosby-Miriam Hopkins Aug. 

Wagon Wheels (G) 3408 Randolph Scott-Gall Patrick Sept. 

You Belong to Me (G) 3405 Lee Tracy-Helen Mack Sept. 

Coming Attractions 

All the King's Horses Elissa Landi-Carl Brisson 

Caprice Espagnole (A) Marlene Dietrich-Cesar Romero 

(See "In the Cutting Room," Nov. 17.) 

Car 99 Fred MacMurray 

Enter Madame (A) 3414 Ellssa Landl-Cary Grant Jan. 

Father Brown, Detective (G) 

3420 Walter Connolly - Paul Lukii - 

Gertrude Michael Dec. 

(See "In the Cutting Room," Nov. 10.) 
Gilded Lily .The (A) 3426 C. Colbert-Fred MacMurray Jan. 25,'35 •OS Dee. I 

(See "In the Cutting Room," Nov. 3.) 
Home on the Range (G) 3421. Jackie Coogan-Randolph Scott Dec. 21 55 

(See "Code of the West," "in the Cutting Room," Oct. 27.) 
Lives of a Begal Lancer (G) 
3427 Gary Cooper-Franchot Tone Jan. I8,'3S 

(See "In the Cutting Room," Oct. 6) 

Milky Way, The lack Oakie-Lee Tracy 

Mississippi BIng Crosby - W. C. Fields • 

Joan Bennett 

Moonlight on the Rockies Ann Sheridan-Randolph Scott 

(See "Vanishing Pioneer" "In the Cutting Room," Nov. 10.) 

Now I'm a Lady Mae West 

Once In a Blue Moon 3425 J. Savo-Mlchael Dalmatoff Jan. I8,'35 

President Vanishes (G) 3418. . Arthur Byron-Janet Beecher Jan. It.'SS 83. ...Nov. 24 

Private Worlds Joan Bennett-Charles Boyer 

Ruggles of Red Gap (G) Charles Laughton-Mary Boland- 

Charles Ruggles-ZaSu Pitts 

(See "In the Cutting Room," Nov. 17.) 
Rumba George Raft-Carole Lombard 

(See "In the Cutting Room." Dec. I.) 

Win or Lose Joe Morrison-Dixie Lee 

Wings In the Dark (A) Gary Grant-Myrna Loy Jan. II.'SS 

(See "In the Cutting Room,^' Nov. 10.) 



4,'3S. 



21. 



.83. 



...68. ...Nov. 



PRINCIPAL 



Running Time 



Features 

Title Star Rel. Date Minutes Reviewed 

Little Damezel 722 Anna Neagle-James Rennle June II 59 

Peck's Bad Boy (G) Jackie Cooper-Thomas Melghan- 

Dorothy Petersen - 0. P. Heg- 

gle-Jackle Seari Oct. 19 70 Sept. i 

Return of Chandu, The (G) 
300-312 Bela Lugosl-Marle Albi Oet 1 6S 



RKO RADIO PICTURES 



Features Running Tim* 

TIfl, star Rel. Date Minute* Reviewed 

Adventure Girl (0) 4148 Joan LoweH Aug. 17 11 ■■■it^!: " 

Age of Innocence. Tb* (A) BOS.Irene Dunne-John Bole* Sept 14 82.... Sept. 8 



January 5, 1935 



MOTION PICTURE HERALD 



77 



(THE RELEASE CHACT—CCNT'D) 



TItU Star 

Anne of Green Gables (G) 507. Anne Shirley-Tom Brown Nov. 

By Your Leave (A) 509 Genevieve Tobln-Frank Morgan. .. Nov. 

Bachelor Bait (G) 4141 Pert Kelton-Stuart Erwln July 

Dangerous Corner (A) 506 Melvyn Douglas-Vlrglnia Bruce- 
Conrad Nagel Oct. 

(See "In the Cutting Room," Aug. IS.) 
Down to Their Last Yacht (G) ' 

4138 Sidney Blackmer-Sldney Fox Aug. 

Fountain, The (A) 501 Ann Harding - Brian Aherna • 

Paul Lukas Aug. 

Say Divorcee, The (G) 505 Fred Astalre-Glnger Rogers Oct. 

Gridiron Flash (G) 511 Eddie Quillan-Betty Furness Oct. 

(See "The Kick Off," "In the Cutting Room," Sept. 8.) 
Hat, Coat, and Glove (A) 4IIO.RIcardo Cortez- Barbara Robblni. . Aug. 

Hit Greatest Gamble (A) 4124. Richard DIx-Dorothy Wilton Aug. 

Kentucky Kernels (G) 508 Wheeler & Wootsey Nov. 

Left Try Again (A) 4144 Diana Wynyard-CIIve Brook July 

Life of Vergle Winters (A) 

4140 Ann Harding-John Boles June 

Of Human Bondage (A) 4105.. Leslie Howard-Betta Davit July 

Richest Girl In the World, TheMirlam Hopkins-Joel McCrea- 

(A) 504 Fay Wray- Reginald Denny Sept. 

Stingaree (A) 4143 Irene Dunne-Richard Dix May 

Their Big Moment (Q) 4146. ..ZaSu Pitts-Slim Summerville- 

Wm. Gaxton-Bruce Cabot Aug. 

.Karen Morley-Edward Arnold Oct. 

.Marian Nixon - Billle Burke ■ 
Reginald Denny - Buster 

Crabbe - Edna May Oliver July 

.Fay Wray-Raiph Bellamy Nov. 



Running Tims 
Rel. Date MInutet Reviewed 

23 79.... Oct. 27 

9 •80. ...Oct. 6 

27 74'/). .June 16 



.67. 



31 . 

31.. 
19.. 
26.. 

27.. 
10.. 

2.. 

6.. 



.64.... Sept. 29 



...84... 
.•107... 
...64... 



Aug. 
Oct. 



18 
13 



15... 
3... 
10... 
24... 



ID. 



22.. 
20.. 



21. 
25. 



. ..64... 
...70'/2. 
...75... 
...67... 



..82. 
..83. 



Wednesday's Child (G) 510... 
Wa're Rich Again (G> 4145.. 



17... 

26... 



....76... 
....76</2. 



. ..68... 
...69.... 



.July 21 

.June 23 

.Oct. 27 

.June 30 

.June 23 

.July 7 

.Sept. 15 

.May 12 

July 18 

Sept. 28 



24 

2i,'35. 



13. 



..71'/,. 
..70... 



,•35. 



Woman iir the Dark (G)... 
Coming Attractions 

Becky Sharp Miriam Hopkins 

Boy of Flanders Frankie Thomas-Helen Parrish 

Captain Hurricane James Barton-Helen Westley 

Enchanted April, The (A) Ann Harding-Frank Morgan Jan. 25 

Ughtning Strikes Twice (G) „ ,^ „ , 

517 Ben Lyon-Pert Kelton Dee. 7 

(See "In the Cutting Room." Oct. 6.) 

Little Minister (G) 512 Katharine Hepburn-John Beal....Dee. 28 '112. 

Grand Old Girl (G) 519 May Robson-Hale Hamilton Jan. I8,'35 72. 

(See "Portrait of Laura Bales," "In the Cutting Room," Oct. 27.) 

Beal 

May Oliver-J. Gleason 

Duna-Regit Toomey Dec. 14 66. 

the Cutting Room," Sept. 29.) 
Dunne - Fred Astaire • 

Ginger Rogers 

(See "In the Cuttinfl Room," Dec. 29.) 
Romance In Manhattan (G> 5l8.Francis Lederer-Ginger Rogers. . .Jan. 

Sliver Streak, The (G) 513 Sally Blane-Charles Starratt Dee. 

West of the Pecos (G) 516 Richard DIx-Martha Sleeper Jan. 

See "In the Cutting Room," Oct. 6.) 



June 23 
Dec. 8 



•78 Dee. 15 

.64 



.Dec. 22 



Laddie John 

Murder on a Honeymoon Edna 

Red Morning (A) 515 Stem 

(Sea "Girl of the Islands," "In 
Roberta Irene 



ll,'35 78.... 

21 72... 

4,'35 69..., 



Det. 

Dec. 



STATE RIGHTS 



Runnl 

M. J. Kandel Oct. 29. 



Features 

Title Star 
Are You a Mason? (A)...Sonnie Hale .. 

Battle, The Charles Boyer- 

Merle Oberon 

•Jrlde of the Lake (A)....Gina Male- _ , 

John Garrick Amer Angle Sept, 

Oeterter, The (A) Boris Livanov ^'"■'''"'-^l.'" ' nJl' 

Dealers in Death (A) Topical Films Dec. 

Life in the Congo (G) . . . . Kinematrade ,j-V..V.".' nit 

Layalties Basil Rathbone Harold Auten . - 

Man of Courage (0) Eureka ■■■■■■■■■ 

Maryjka Ina Benita Principal Film. ...Dec. 

Ticket To A Crime (G)... Ralph Graves Syndicate "ec. 

War Is A Racket (A) Eureka Prod uec. 

Woman Condemned Claudia Dell Marcy Pictures. .. .Apr. 



ng Time 

nutes Reviewed 
.85. ...Nov. S 



Title Star Rel. Date 

Million Dollar Ransom (A) 

8014 Mary Carlisle - Edward Arnold - 

Phillips Holmes Sept. 17... 

One Exciting Adventure (G) 
8027 BInnie Barnes-Nell Hamilton- 
Paul Cavanagh Oct. 

Secret of the Chateau (G) 8033.Clalre Oodd-Clark Wllllamt Dec. 

Strange Wives (G) 8020 June Clayworth- Roger Fryer Dec. 

Rocky Rhodes (G) 8001 Buck Jones-Sheila Terry Sept. 

There's Always Tomorrow (A) 
8035 Frank Morgan-Elizabeth Young- 
Lois Wllson-Blnnle Barnei Sept, 

Wake Up and Dream (G) 8021. Russ Coiumbo - June Knight - 

Roger Pryor Oct. I 

When a Man Sees Red 8082... Buck Jones Nov. 12 

Coming Attractions 

Good Fairy, The (A) 8003 Margaret Sullavan • Herbert 

Marshall-Frank Morgan Jan. 28,'35. 

(See "In the Cutting Room," Dec. I.) 

Great Zlegfeld, The 8005 William Powell-Fanny Brice 

Life Returns (G) Onslow Stevens-Lois Wilson 

(See "In the Cutting Room," Oct. 13.) 
Man Who Reclaimed Hit Head 

(G) 8028 Claude Raint-Joan Bennett Dec. 

Mystery of Edwin Drood 8024.. Claude Rains-Heather Angel Jan. 

(See "In the Cutting Room," Dec. 15.) 
Night Life of the Gods (G) 

8008 Alan Mowbray 

(See "In the Cutting Room, Sept. 8.) 
Notorious Gentleman, A 8032. . Charles Biekford-Helen Vinson.. Feb. 
(See "I Murdered A Man" "In the Cutting Room," Dec. 15) 

Princess O'Hara 8013 Polly Walters-Chester Morris. . . .Jan. 

Rendezvous at Midnight (A) 

8031 Ralph Bellamy Feb. 

(See "In the Cutting Room," Nov. 17.) 

Straight from the Heart Mary Astor-Roger Pryor - Baby 

Jane Jan. 

(See "in the Cutting Room." Dec. I.) 
Transient Lady 8019 Gene Raymond-Henry Hull Feb. 

WARNER BROS. 

Features 

Title 

Big-Hearted Herbert (G) 830. 

Case of the Howling Dog, The 

(G) 822 

Church Mouse 

Dames (G) 453 

Desirable (A) 821 

Friends of Mr. Sweeney (G) 

475 

Firebird, The (A) 825 

Here Comes the Navy (G) 



[tunning Tl 
Minutes 



me 
Reviewed 



.67.... Sept 21 



....•73.. 

69.. 

75.. 

60.. 



.87.. 
.78.. 



..Oet. « 

..Sept. IS 

..Dee. I 

. . Dee. 22 



.Nt*. 
.Ott. 



I 



•80. 



.Dee. 



4,'35. 
28,'3S. 
1 1, '35. 



I4,'35. 



28,'35. 



Star Rel. Data 

Guy Kibbee-Aline MacMahon- 

Patricia Ellls-Phillip Reed.... Oet. 6. 

Warren William-Mary Astor Sept. 22. 

Laura La Plante Dae. IS. 

Ruby Keeler - Dick Powell • 

Joan Blondell Sept. I. 

Jean Muir-George Brent Sept. 8. 



Running Tims 

Minutes Rtvlewsd 



..♦60.. 
...75.. 



.Aug. 2S 
.Sspt. I 



Nov. 12.. 



.75 Dec. 



I 



10 

12 

13 

29 

24... 
12 

I 

15 



.69. 
105. 

.68. 
.60. 
.74. 
.95. 

. .65. 
.67. 
68. 
66 



..Sept. 29 
..Oet. 27 
. . Dee. 

, . . Dec. 
..Nov. 
..Nov. 

. Dec 



22 
29 
S 
24 

15 



Housewife (A) 478 

I Am a Thief (6) 

Kansas City Princsu (0) 819. 

Madame Du Barry (A) 452... 
St. Louis Kid, The (G) 817.. 

Reviewed under the title. 
Secret Bride, The 



. . Dec. 29 
. . Dec. 29 



(See "Concealment" "in 
Sweet Adeline (G) 802 



Charlie Ruggles-Ann Dvorak July 

Verree Teasdale-Rlcardo Cortez.. Nov. 
James Cagney • Pat O'Brien - 

Gloria Stuart July 

George Brent-Bette Davis Aug, 

Mary Astor-Ricardo Cortez Nav. 

Joan Blondell - Glenda Farrell - 

Robert Armstrong Oet. 

Dolores Del RIo-VIctor Jory Oet. 

James Cagney Nov, 

"A Perfect Week-End") 
Barbara Stanwyck - Warren 

William Dec. 

the Cutting Room," Oct. 27.) 
Irene Dunne-Donald Woedt Dae. 



28. 
3. 

21. 
II. 
24. 

13. 
13. 
10. 



.90.... Aug. 2S 

.68.... Aug. 2S 

.68 Aug. 18 

•75.... Oct 13 

.86. ...July 7 

.69 July 28 

.64. ...Nov. 17 

.64....Aa|. II 

.77. ...Aug, 18 

.67.... Oct 20 



22. 
29. 



4 . . .'. 66 . Coming Attractions 



UNITED ARTISTS 

Features 

Title Star 
Affairs of Cellini, The (A).... Fredric March - Constance Ben- 

nett-Frank Morgan-Fay Wray. 
(Reviewed under the title "The Firebrand") 

Bom to Be Bad (A) Loretta Young-Cary Grant 

Bulldog Drummond Strikes Back 

Count of" Monte' Crist'oV The (G) 
House ef Rothschild, The (G). 
Kid Millions (G) 



Running Time 
Rel. Date Minutes Reviewed 



Ronald Colfnan-Loretta Young. 
Robert Donat-Ellssa Landl... 

George Arliss 

Eddie Cantor • Ann Sothern - 
Ethel Merman 



.Wallace Beery • Adolphe Men- 
]ou-Janet Beecher-V. Bruce... 



Last Gentleman, The (G).. 
Mighty Barnum, The (G). 

Our Daily Bread (G) „ „..,. 

Private LIfs of Don Juan, Ths. Douglas Fairbanks, Sr. - Merle 

Oberon '. 

Transatlantle Merry-Go-Round 
(A) 



Gene Raymond-Naney Carroll- 
Sydney Howard-Jack Benny.. 



W* LIva Again (A) 

Coming Attractions 

Brewster's Millions Jack Buchanan-LIII Damita. 

Call of the Wild, The C. Gable-Loretta Young.... 

Cardinal Richelieu George Arliss . ........... 



.Aug. 


24 


...79.. 


..Apr. 


21 




18.... 


...61.. 


. .June 


S 


.July 






..May 


19 








. .Sept 


8 




6.... 


...86.. 


..Mar. 


10 








..Oct 


a 




21.... 


...72.. 


..May 


IS 


.Dee, 


25.... 


.•105.. 


. .Dec, 


1 

IS 




28.... 


...74.. 


..Aug. 










22 


.Nov. 


2.... 


...92.. 


..Nov. 


17 


Nov. 






..Sspt 


2t 


Mar. 










Apr. 










.Jan. 











Bordertown (G) 806 Paul Muni - Bette Davis - Mar- 
garet Lindsay Jan. 5,'35. 

(See "In the Cutting Room," Sept 29.) 

Devil Dogs of the Air (G) James Cagney • Pat O'Brien - 

Margaret Lindsay ..Feb. 9,'35. 

(See "in the Cutting Room," Nov. 3.) 

Goose and ths Gander Kay Francis-George Brent 

Earthworm Tractor (story) Joe E. Brown 

Florentine Dagger, The Donald Woods-Marjaret Lindsay 

Green Cat Bette Davis 

Haireut George Brent-Jean Muir 

Irish In Us, The James Cagney-Pat O'Brien 

King of the Ritz William Gargan-Patriia Ellis 

Midsummer Night's Dream. ..All Star 

Money Man Edw. G. Roblnson-Bette Davis 

Oil for the Lamps of China. .. Josephine Hutchlnson-G. Brent 

Present from Margate, A Kay Francis-Ian Hunter 

Right to Live (G) George Brent-J. Hutchinson Jan. 26,'35. 

(See "in the Cutting Room." Nov. 3.) 
Sweet Music (G) 805 Rudy Vailee-Ann Dvorak Feb. 23,'35. 

(See "In the Cutting Room," Nov. 24.) 
White Cockatoo (A) Jean Muir-RIcardo Cortez Jan. 19/35. 

(See "In the Cutting Room," N6v. 3.) 



•82. 



.90. 



.Dee. IS 



OTHER PRODUCT (FOREIGN) 



Running Tims 
Rel. Date MInutet Reviewed 



10 



(See "In the Cutting Room," Dec. 8.) . _ . „ . 

Congo Raid Leslie Banks - Paul Robeson - 

Nina Mao MacKinney 

Foiies Bergere do Paris Maurice Chevalier-Merle Oberon . Feb. 22, 35 

Las Mlterabies Fredric March-C. Laughton 7V inw"i4 

Nell Gwyn (A) Anna Neagle-Cedric Hardwicke. 75.. ..July 14 

100 Yoart From Now ■ ■ • . ■ ft}"'- 35 

Runaway Oueen Anna Neagle-Fernand Graavey. . .Dee. 21. . 

Scarlet Pimpernel, The Leslie Howard-Merle Oberon Feb. 15, 35 

Wedding Night The Anna Sten-Gary Cooper Mar. 8,35 



10 



22 
20 



UNIVERSAL 

Features 

Title 

Affairs of a Gentleman (A) 

7019 

BiMk Cat, Ths (A) 7010 

Cheating Cheaters (S) 8022... 
Embarrassing Moments (G) 

7023 

em of Gab (6 ) 8030 

Great Expectations (G) 8029.. 

Human Side. The (G) 7029.... 
Imitation of Life (G) 7003.... 
I Give My Love (Q) 7004.... 
I've Been Around (A) 8025... 
Little Man. What Now? (A) 
7007 



Running Time 

star Rel. Date Minutes Reviewed 

Paul Lukas - Leila Hyams - „ „ 

Patricia Ellis May 14 66.... May 12 

Boris KarlofT - Bela LugosI - „ _ 

David Manners Ma» 7 J?-" n!?' ol 

Cesar Romero- Fay Wray Nov. S 67. ...Dec. 29 

Chester Morris-Marian Nixon July 9 67 Oet 8 

Edmund Lowe - Gloria Stuart ■ . ._, „ . 

Alice White Sept 24 '71.... Sept. IS 

Henry Hull-Jane Wyatt-Phllllps _ . „ ,„ . . „ 

Holmes Oet 22 102 Oct 20 

Adolohe Menlou-Dorls Kenyan.. .Aug. 27 '60.. ..Aug. 18 

Claudette Colbert-W. William.. .Nov. 28 III. ...Dee. I 

Wynne Gibson-Paul Lukas June 25 89....Jii«s 2 

Chester Morris Dee. 31 *75....Dec. 29 

Margaret Sullavan - Douglass 

Montgomery Juno 4 98.... May 28 



Features 

Title star DIst'r 

Broken Melody, The John Garrick- 

Merle Oberon Oct. 30 68 Dec. 

Broken Rosary, Ths Giovanni Butcher-British Nov. 

Broken Shoes M. Kllmov Amklns Mar. 28 85 

Camels Are Coming, The. .Jack Hulbert Gaumont British , 8S....N0V. 

Czar Wants to Sleep, The 

(A) M. Yanshin Amkino Dec. 8 88 Dee. 

Crime on the Hill (A).... Judy Kelly British Int'l 60.... Oct 

Everything for the Woman. Tiber Von HaImay..Danuba Pictures . .Oct. 10 84 

Forbidden Territory, The. .Gregory Ratoff Gaumont British 87 Nov. 24 

Gay Lovo (A) Florence Desmond- 
Sophie Tucker British Lion Sept. IS 

Girls Will Be Boys (G)... Dolly Haas Assoc. British Oct. 20 

Green Pack John Stuart British Lion Nov. 3 

House of Greed V. Gardln Amkino Aug. II 74 

Lady in Danger (A) Tom Walls Gaumont British 63 Dec. 29 

Madame Bovary (A) Pierre Renoir John Tapernoux. . . Nov. 17 100 Dec, 8 

Marionettes L. Leonldoff Amkino May S 83 

Man Who Knew Too Much, Leslie Banks, Edna 

Tiie (G) Bp'it Gaumont British 80 Dec. 29 

Miracles V. Gardln Amkino Oct. 19 88 

Mister Cinders CilfTord Molllson ...British Int'l Nsf. 19 

My Song Gees Round the 

World (G) John Loder Oct. 20 

My Song for You Jan Kiepura Gaumont British Nov. 10 

My Wife ths Mist Irene Agal- „ u . 

Paul Javor Danuba Pictures. .Aug. 26 79 

Petersburg Nights (A) B. Dobron Ravov Amkino Sept. 8 97... 

Rakoczi March Paul Javor Danuba Nov. 12 89... 

Roadhousc (G) Violet Loraine Gaumont British 75... 

Stella BlolantI (Greek Feature) ...Frank Norlsn ....Oct IS IIS... 

T» Galazia Keria (Greek Feature) ...Frank Norton Oet IS 100... 

Three Songs About Lenin Amkino Nov. 8 64... 

■ - .. - . .80... 



Sspt. M 

, Dec. '29 



Thunderstorm (A) A. 

Unfinished Symphony, The 

(G) " 

Waltz Time In Vienna. 



K. Tarasova. 



.Amkino 



.Sept. 28. 



. Marta Eggerth Gaumont British.. 

. Renate Mueller Ufa Dee. 



.Ntf. 
Oct 

.OSt 



17 

i 



It 

I 



78 



MOTION PICTURE HERALD 



January 5, 1935 



(THE I2ELEASE CHACT"C€NT'D) 



SH€CT 
EILMS 

lAll dates are 1934 unless 
otherwise stated} 

CELEBRITY PROD'TIONS 



R«l. Data 



Title Rel. 
COMICOLOR CARTOONS 

Jack and the Beanstalk Jan. 

The Little Red Hen Feb. 

The Brave Tin Soldier Apr. 

Puss in Boots May 

The Bueen of Hearts June 

Aladdin Aug. 

The Headless Horsemen Get. 

The Valiant Tailor Oct. 

Don Quixote Nov. 

Jack Frost Dec. 

Little Black Sambo Jan. 

Bremen Town Musicians. ... Feb. 

Old Mother Hubbard Mar. 

Robinson Crusoe Apr. 



Data 



29.... 
26..., 
24..., 
21/35. 
I7,'35, 
I7,'35, 
I4,'35, 



Mio. 

.8.... 
.7.... 
.7.... 
.1 ri.. 
.7.... 
.7.... 
.1 rl.. 
.1 rl.. 
.8.... 
.8.... 
,l.rl.. 
.1 rl.. 
.in.. 
.1 rl.. 



COLUMBIA 



Title Rel. 

BROADWAY COMEDIES 

Back to the Soil Aug, 

Hollywood Here We Come 

Punch Drunks July 

1934-35 

Counsel on De Fence Oct. 

Harry Langdon 
Horse Collars 

(3 Stooges) 
In the Dog House 

Andy Clyde 
It's the Cat's Oct. 

Andy Clyde 
Men in Black Sept. 

(3 Stooges) 
One Too Many 

Leon Errol 
Perfectly Misroated 

Leon Errol 
Three Little PIgiklni 

(Stooge Comedy) 

COLOR RHAPSODIES 

1934-35 

Babes at Sea Nov. 

Holiday Land Oct. 

Make Believe Revue, The 

KRAZY KAT KART00N8 
Masquerade Party May 

1934-35 

1. The Trapeze Artist Sept 

2. Katnips of 1940 Oct. 

3. Krazy's Waterloo Nov. 

4. Birdman 

5. Hotcha Melody 

S. Goofy Gondolas 

LAUGHING WITH 
MEOBURY 

6 — In Ethiopia June 

7— In the Islands of the 
Pacific July 

8 — Among the Latins Aug. 

1934-35 

Laughing With Medbury 
In the Arctics Sept. 

In Malasyla Oct. 

Among the Cacoons Nov. 

At a County Fair Dec. 

Medbury in Hollywood 

LIFE'S LAST LAUGHS 
1934-35 

No. I — Sept. 

No. 2— Oct. 

No. 3— Nov. 

MARCH OF THE YEARS 
No. 9— .May 

MICKEY McGUIRE 

COMEDIES 

9 — Mickey's Medicine Man 
MINUTE MYSTERIES 

No. 6 — Hidden Evidence.. 

No. 7 — One Way Out June 

No. 8 — Simple Solution July 

No. 9 — By Persons Un- 
known July 

No. 10 — The Professor 

Gives a Lesson Aug. 

MUSICALS 

No. 7 — Tripping Through 
the Tropics July 

No. 8 — The Happy Butterfly 

No. 9 — The Gloom Chasers 

SCRAPPY CARTOONS 

Gloom Chasers. The 

Scrappy's Dog Show May 

Serappy's Relay Race July 

Scrappy's Theme Song June 

Scrappy's Toy Shop Apr. 

Scrappy's Experiment 

1934-35 

Concert Kid Nov. 

SCREEN SNAPSHOTS 
Ne. 9 June 

SPICE OF LIFE 

1934-35 

No. I— Sept. 

No. 2— Sept. 

No. 3— Nov. 

WORLD OF SPORT 

Anything for a Thrill 

Cyelomania May 

Decks Awash Aug. 

Dumb Champs Apr. 

Harnessed Lightning May 

Helgh-Ho the Fox June 

1934-35 

Flying Pigskins Nov. 

Good Golfers Start Young. Sept. 

Polo Thrills Oct. 

Thrill Flashrs 

When Men Fight 



Date MIn. 

10 2rU. 

"is. '.iris! 
25.. ..20.... 



20.... 

II ....19.... 
28. ...19.... 



.20. 
.20. 



II. 



.1 rl. 



7.. 

12 7.. 

16 7.. 



.1 rl. 



.1 rl.. 
.1 ri.. 



15. ...10. 

20 



.10. 



IS 

12. ...10. 



.1 rl. 



May 18 2 ris. 



.May 



30. 
15. 
6. 

14. 

3. 

27. 



.1 rl.. 
. I rl . . 
. I rl . . 

. I rl . . 

. I rl . . 

.2 rIs. 



18 1 rl. 

7 1 rl. 

15 1 rl. 

13 1 rl. 

8... 



MIn. 



.26.... 
.15.... 
..8.... 



Title 

SEMI-FEATURES 
AND SHORTS 

Bride of Samoa Mar. I 

3hump Nov. I 

Frankle and Johnny Oct. I 

Charles Laughton 

Mire Unga Aug. 15 9 

Prisoner Sept. 15. ...It... 

Retribution of Clyde Bar- 
row and Bonnie Parker. ..July 10 20.... 

Stars In the Making Oct. I . 17 

Frank Albertson 

Sword of the Arab Sept. 15... 28 

Duncan Renildo 
Yokel Dog Makes Good Sept. I It 

EDUCATIONAL 

[Distributed through Fox Rims] 

Aji)*V° CLYDE COMEDIeT 

"MlI" f"oTl'7^e- ' 

Nature's Gangsters June 15 . 7 

BING CROSBY 
SPECIALS 

1 — I Surrender Dear Aug. 3 22 

2— One More Chant* Aug. 3l...!2o!!'" 

3 — Billboard Qlrl Oct. 5 2| 

4 — Dream House Sept. 28 ta"" 

CORONET COMEDIES ^ "••">• ' • • 

An Ear For Music Mar. 22.'35. .2 rl*. 

Easy Money Feb. 8.'35..2rls. 

Hello, Sailors Aug. 17.. 20 

Rural Romeos Nov 16 20 " 

Second Hand Husband Oct 26 19 

Super-Stupid Sept. 14 io"" 

Two Lame Duck* Nov. 30 "l8 

FROLICS OF YOUTH •••o.... 

Boasting Dad Dee. 21 21 

Campus Hoofer, The Nov 9 "'"ig"" 

Educating Papa Nov. 2!!!'l6 

Little Big Top, The Feb I. '35 2rls' 

MARRIAGE WOWS i,as..zris. 

SERIES 

Domestic Bllssters Oct. 12 19 

Dumb Luck .. Jan. l8/35:.2Vli: 

How Am I Doing? Jan. 4,'35 20 

MERMAID COMEDIES t. 33.,!U.... 

No Sleep on the Deep Apr. 6 21 

MUSICAL COMEDIES ' ■ 

Big Business Dec. 7.... 19.... 

Girl from Paradise, The... Nov. 23 21 
Good Luck— Best Wishes. . .Aug. 24. . ."21 " " 

Nifty Nurses Oct. 19 20 "' 

She's My Lilly Sept. 7 "22 

ROMANTIC JOURNEYS 
Paradise of the Pacific June I 9 

SONG HIT STORIES "" 

Bounding Main, The Nov. 16 10 

Gay Old Days Jan. 4 '35' iVi" 

House Where I Was Born ■•■ri.. 

The Oct 26 10 

Mountain Melody Aug 31 "10 

Song Plugger Feb. I.'35.' . I rl! ! 

Time on Their Hands Sept. 14 II 

Way Down Yonder Doe 7 

STAR COMEDY 

SPECIALS 
Dog-Gone Babies July g 

STAR PERSONALITY 

COMEDIES 

Gentlemen of the Bar Dec 28 

His Lucky Day Sept. 21 ! . . 

Palooka From Paducah Jan. II '35 2 rl« 

TERRY-TOONS ■■.30..zris 

Black Sheep, The Oct. 5 g 

g"". J'flj;- The Feb. 8.'35.'. iVi;! 

Busted Blossoms Aug 10 6 

Dog Show. The Dec. 28 

Fireman Save My Child Feb. 22,'3'5 "l"ri " 

First Snow. The Jan. 1 1,'35. '. I rl '. 

Hot Sands Nov. 2 «... 

'^.^i}"^ Nov. 30 6.... 

Birds Sept. 21 8.... 

Just a Clown Apr 20 8 

Magle Fish, The .Oct.' 19 8 

Mice In Council Aug 24 6 

My Lady's Garden July 13 8 

See the World June 29:"::6:::: 

I"™ But Sure June 15 8... 

South Polo or Bust Dec. 14 

Tom Tom the Piper'* Son. Nov 16 6 ' ' 

Why Mules Leave Home... Sept. 7 8 

TOM HOWARD 

COMEDIES 
Wrong Bottle. The July 13 1* 

TREASURE CHEST 13....10.... 

Bosom Friends Mar. 30 8 

Harlem Harmony Dec 21 Irl 

Hollywood Gad-About Oct 5 9 ' 

Hollywood Movie Parade, 

o^he Nov. 2 9.... 

Apr. 8... .11.. 

Then Came the Yawn Aug 10 8 

Your Stars for 1935 Oct. 19 jl 

YOUNG ROMANCE >»....M.... 

Monn Over Manhattan Feb. I5.'35..2rl8 

Three Cheers for Love Dec. 14 19...! 



.11.... 



.20. 



18.... 
20. 



« 'r' FIRST DIVISION 



10. ...10... 

29. ...10... 

2. ...11... 



I rl. 

30 1 rl. 

10 1 rl. 

20 I rl. 

17.. ..I ri. 
20 1 ri. 



(Technicolor) 

1. In a Monastery Garden.. .Ort 2 

2. Mexican Idyl Ont. IB 

3. Flngal's Cava Nov. is!!!! 

l-ieberstraum Nov. s!!!! 

Dance of the Hours Opr. 15 

n. Ava Maria Jan. I. '35. 



FOX FILMS 



20. ...10. 
12.. ..10. 



DU WORLD PICTURES 

Title Rel. Date MIn. 

OUEST OF PERFECT 
WOMAN SERIES 
(TOM TERRI8) 

1. Veiled Dancer of Eloued. July IS. ...10.... 

2. Vampire of Marrakesh. ..Aug I 9 



. Title Rel. Date MIn. 

ADVENTURES OF THE 

NEWSREEL CAMERAMAN 

Man's Mania for Speed 10 

Marching With Science !.!!!!!! .9 !! ' 

On Foreign Service g 

MAGIC CARPET 

SERIES 

City of the Golden Oat* June 8 9 

A Journey to Guatemala June 22 9 

The Coast of Catalonia 9 

Picturesque Portugal 9.... 

Crossroads of the World 9 

MOVIE TINTYPE SERIES 
The Heart of Valeska Mar. 9 10 



MASTER ART PRODUCTS 



Rel. Dat* 

(Variable) 



MIn. 



Title 

HUMAN SIDE OF 
THE NEWS 
(EDWIN C. HILL) 
t. Roosevelt Family In 

America II.... 

2. A Visit to West Point 10 

3. Carrie Jacobs Bond t.... 

MELODY MAKERS 

Fields and McHugh 9 

0RGANL06UES 

Rhapsody In Black I rl.. 

Wine, Women and Song I rl.. 

EIII EMI Iri.. 

What's In ■ Name 8 

SPECIAL 

She Whoops to Conquer 2 rl*. 

ZaSu Pitts-Billy Bevin- 
Daphane Pollard 

Take a Letter Please 

Eddie Stanley- 
Evelyn San 

METRO-GOLDWYN- 



MAYER 



MIn. 



Title Rel. Date 

ALL-STAR COMEDIES 

Caretaker's Daughter Mar. 10.. .10 

Movie Daze 19 

Mrs. Barnacle Bill Apr. 21 20 

BURIED LOOT 
No. I 18.... 

CHARLEY CHASE 

Another Wild Idea June 16 19 

Chases of Pimple Street 20 

Fate's Fathead 18.... 

I'll Take Vanilla May 5.... 19 

It Happened One Day July 7 19 

Something Simple 18.... 

You Said A Hatful 19 

IRVIN S. COBB 

Ballad of Paducah Jail 19 

Nosed Out 18 

Speaking of B#Iatlon* 19. .. 

You Bring thf Ducks 16 

FITZPATRICK 

TRAVEL TALKS 

Africa, Land of Contrast 9.... 

Citadels of the 

Mediterranean 

Colorful Ports of Call Jan. IS 9 

Cruising In the South Seas I rl.. 

Egypt, Kingdom of the Nile. May 19 10 

Glimpses of Erin I rl.. 

Holland In Tulip Time 9 

Ireland, The Emerald Isle 8 

Switzerland, The Beautiful 9 

Temple of Love, The 10.... 

Tibet, Land of Isolation. .. Mar. 17 9 

Zeeland, The Hidden 

Paradise 

ZIon Canyon of Color 8 

GOOFY MOVIES 

No. 4 May B 9 

No. 5 8.... 

No. 6 1 ri.. 

No. 7 Iri.. 

No. 8 9.... 

No. 9 10.... 

No. 10 Iri.. 

HAPPY HARMONIES 

(Harman-Ising) 

1 — The Discontented Canary 9 

2 — Old Pioneer 8.... 

3— A Tale of the Vienna 

Woods 9.... 

4 — Bosco's Parlor Pranks 9 

5— Toyland Broadcast 8.... 

6 — Hey. Hey, Fever 9.... 

LAUREL & HARDY 

Going Bye-Bye 21 

Live Ghosts 21... 

Them Thar Hills 2rls. 

MUSICAL COMEDIES 

Benny from Panama May 26 19 

Duke for a Day. A May 12 20 

Music In Your Hair June 2 17 

Roam In' Vandals Apr. 28 19 

MUSICAL REVUES 

Big Idea, The May 12 M.... 

Gentlemen of Polish 2rls. 

Grandfather's Clock 17 

Spectacle Maker, The 20 

What Price Jazz? I8.... 

ODDITIES 

Attention, Suckersi June 9 10.... 

Dartmouth Days || 

Donkey Baseball 

Flying Hunters May 12 7 

Motorcycle Cossacks 9.... 

Little Feller May 28 8.... 

Old Shep June 23 9 

PIchlannI Troupe 9.... 

Pro Football 9 

Rugby 10 

Strikes and Spares 9.... 

Taking Care of Baby 9 

Trick Golf Mar. 24 8 

Vital Victuals Mar. 8.. 

(Color) 

OUR GANG 

First Roundup, The May S.. 

For Pete's Sake Apr. 14.. 

HI, Neighbor Mar. S.. 

Honky- Donkey June 2.. 

Mike Fright is. 

Wash-ee Iron-ee 17. 

TODD-KELLY 

Bum Voyage 20 

Done In Oil 18 

I'll Bo Suing You June 23 19 

Maid In Hollywood May 19.... 20 

One Horse Farmer* 

Opened by Mistake 19 

Three Chumps Ahead 2 ri*. 

Treasure Blues 

WILLIE WHOPPER 

Cave Man T.... 

Good Scout 7.... 

Hell's Fire Fefc. 17 7.... 

(Color) 

Insultin' the Sultan Apr. 14. ...I.... 

Jungle Jitters 7 

Rasslln' Round 



.10.. 



..10.... 
..18.... 
..18.... 
..17.... 



Title Rel. Date Mil. 

Reducing Creme May 19 S.... 

Robin Hood, Jr Mar. 10 

(Color) 

Viva Willie t.... 



MONOGRAM 



Title Rel. Date 

PORT 0' CALL SERIES 

10. Dravldlan Glamour Sept. 1... 

11. Adventure Isle Oct. I... 

12. Queen of the Indies Nov. I... 

13. A Mediterranean Mecca. Dee. 1... 



MIn. 

.10.... 
,10.... 
.10.... 
.10.... 



PARAMOUNT 



Rel. Date 



7. ...19. 



.10. 



..10... 

..10... 
..II... 



..10... 
..II... 



..10. 
..II. 



.10. 



Title 

BETTY BOOP 

CARTOONS 

Betty Boop's Life Guard July 13 7... 

Betty Boop's Little Pal Sept. 21 7... 

Betty Boop's Prize Show. ..Oct. 10 7... 

Betty Boop's Rise to Fame. May 18 7... 

Betty Boop's Trial June 15. ...7... 

Keep In Style Nov. 16. ...7... 

There's Something About a 

Soldier Aug. 17 7... 

When My Ship Comes In. .Dee. 21 

COLOR CLASSICS 

An Elephant Never Forgets. Dee. 28 

Little Dutch Mill Oct 26 7... 

Poor Cinderella Aug. 3 7... 

HEADLINERS 

Cab Calloway's Hl-Oa-Ho. . Aug. 24 II... 

Cab Calloway's Jittering 

Party Jan. I8,'35 

Club Continental Oct. 5 10... 

Leon Belasco & Orches- 
tra • Geo. GIvot - Vivian 

Janls-Grace Barry 
Hollywood Rhythm Nov. 16 10... 

Gordon and Revel • Lyda 

RobertI • Jack Oakle - 

Norman Taurog - LeRoy 

Prinz - Edith and Bill 

Wllshire 
Ladies That Play Dee. 

Phil Spitalny and His 

Musical Queens 
Little Jack Little Revue.. .May II.. 

Little Jack Little and 

Orchestra - Gypsy Nina - 

Do Re Ml Trio 
Mr. W's Little Game June 8.. 

Alexander Woolleott 
Radio Announcer's Review,. Sept. 14.. 
Rhythm on the Roof Oct. 26.. 

Anson Weeks & 

Orchestra 

Society Notes Aug. 3.. 

Underneath the Broadway 

Moon June 29.. 

Isham Jones and Orches- 
tra - Eton Boys-Vera Van 

Yacht Club Boys Garden 

Party Deo. 28.. 

HOLLYWOOD ON 
PARADE 

No. 12 June 22.. 

No. 13 July 20.. 

PARAMOUNT PICTORIAL 

No. 12— Let's Make Up — .June 15.. 
Fairy of the Flowers — 
Song Makers of the Na- 
tion. Harold Arlon 

No. 13— Songs of the Organ. July 13 10... 

— The River and Mo- 
wings Over the North- 
Roy Smeck 

PARAMOUNT PICTORIAL 
(NEW SERIES) 

No. I — Song Makers of. Aug. 17 10... 

the Nation — Chas. Tobias 
— Flowery Kingdom of 
America — The Wind- 
jammer 

No. 2— The Big Harvest— Sept. 14. 

Geared Rhythm — Denys 

Wortman 
No. 3 — Bear Facts — The. Oct. 

Valley of Silence — Irving 

Mills 

No. A — Tug Boat — Hot Dog. Nov. 
— Mabel Wayne 

No. 5— Deo. 

No. 6— Jan. 

PARAMOUNT VARIETIES 

Baby Blues Oct. 

(Technicolor) 

Madhouse Movies No. I... Aug. 24 9... 

Madhouse Movies No. 2. ..Deo. 14 !!' 

Monkey Business Nov. 16.... iri' 

Nerve of Some Women, The. Nov. 2...!io..! 

Old Kentucky Hounds Sept. 7 10 

Screen Souvenirs No. I Sept. 21 10'!' 

Screen Souvenirs No. 2 Nov. 30.. 10 

Superstition of the Black 

Cat Aug. 10 10... 

Superstition of Three on 

a Match Oct. 19 ||.. 

Superstition of Walking 

Under a Ladder Dec. 28 

POPEYE THE SAILOR 

A Dream Walking Sept. 28 7.. 

Axe Me Another Aug. 24 7"' 

Beware of Barnacle Bill Jan. 25,'35.. ! 

Can You Take It Apr. 27. 7 

Dance Contest Nov. 23.. 

Shiver Mo Timbers July 27 7 " 

Shoein' Hosses Juno I 7 " 

Strong to the FInlch Juno 29!!!!'7"' 

Two Alarm Fire Oct. 26 7..' 

We Aim to Please Deo. 28.. 

SCREEN SONGS 

Lazybones Apr. IS 7... 

Borrah MInnevltch 

Love Thy Neighbor July 29.. 7 

Mary Small 
She Reminds Me of You... June 22 7 

Eton Boys 
This Little Pig Went to 

"■'■''rt ■ May 28 7.... 

SIngIn' Sam 

SCREEN SOUVENIRS 

No. 10 May 4. ...10.... 

No. II June I 10 



.10... 



12. ...10.... 



...10... 



7.... 
4,'35. 



5. ...10. 



January 5, 1935 



MOTION PICTURE HERALD 



79 



(THE RELEASE CliACT"CCNT'[)) 



TItIa Ral. Date MIn. 

Ho. 12 Juna 29 10 

No. 13 July 27. ...10.... 

PARAMOUNT SOUND 

NEWS 
Two Editloni Weekly 

GRANTLAND RICE 

SP0RTLIGHT8 

(NEW SERIES) 

No. I— Miles Per Hour Aug. 3 10 

No. 2 — Springboard Cham- 
pions Aug. 31 10. 

No. 3— Water Rodeo Sept. 28 10. 

No. 4— Keeping Trme Oct. 26 II. 

No. S — Saddle Champs Nov. 30. . . . 1 1 . 

No. 6 — A Sportlight Cock- 
tall Dee. 28 

TWO-REEL COMEDIES 
Gold Nuggets Feb. 2 18. 

Walter Catlett 
Just an Echo Jan. 19 20. 

BIng Crosby 
Making the Rounds July 6 21. 

Pallette-Catlett 
New Dealers, The Apr. 6 20. 

Pallette-Catlett 
News Hounds June I 20. 

Pallette-Catlett 
No More Bridge Mar. 16 21. 

Leon Errol „ 
Oil's Well May 4. ...22. 

Chic Sale 

Old Bugler, The Jan. 5 20. 

Chic Sale 

Petting Preferred Apr. 27 10. 

Up and Down Mar. 2 21. 

Franklyn Pangborn 



l,'35.20... 

7. ...lay,. 

13. ...21'/,. 
14. ...20... 

26,'35 



Title Ral. Data MIn. 

II This Isn't Love Sept. 28 2l'/2.. 

Sea Sore Apr. 20 2 rit. 

MUSICOMEDIES SERIES 

(Ruth Ettlng) 

An Old Spanish Onion Mar. 

Bandits and Ballads Dm. 

Derby Decade July 

Southern Style Sept. 

Ticket Or Leave It May 

PATHE NEWS 
Released twice a week 

PATHE REVIEWS (1933-34) 
Released once a month 

PATHE TOPICS 
Released seven times a year 

RAINBOW 

PARADE CARTOONS 

Parrotviile Fire Dept Sept. 

Pastrytown Wedding July 

SOGLOW'S "THE KING ' 

CARTOONS 



PRINCIPAL 



Title Ral. 

Death Day Apr. 

Glory of the Kill May 

Newsliugh— No. 2 Dec. 

Wonders of the Troplss Dee. 

CONFLICTS OF 

NATURE SERIES 
Circle of Life of the Ant 

Lion, The Feb. 

Farmer's Friend Oct. 

From Cocoon to Butterfly. ..Jan. 
Her Majesty tha Buean 

Bee De. 

Insect Clowna Mar. 

(tuean of the Underworld. . . Dec. 



Date 

10... 
23... 
20,'33 
I3,'33 



14... 
II... 
10... 



MIn, 
17.. 
,28.. 
.9.. 
32.. 



Art for Art's Sake May 

Cactus King June 

SPECIALS 

Century of Progreit June 

Grand National Irish 

Sweepstake Race, 1 934... Apr. 
La Cucaracha Aug. 

Steffl Duna-Don Alvarado 

(Technicolor) 

TODDLE TALE 

CARTOONS 

A Little Bird Told Ma Sept. 

Along Came A Duck Aug. 

Grandfather's Clock June 

VAGABOND ADVENTURE 

SERIES 

Damascus June 

Eyes on Russia Aug. 

Fakeers of the East Dec. 

Gibraltar, Guardian of the 

Mediterranean May 

Red Republic Sept. 



.6... 
.1 rl. 



15. ...II... 

2. ...10... 

3I....201/I. 



7 5... 

10 8'/s. 

29 9'/2. 

8 1 rl. 

9. ...II... 
7.... 18'/,. 

4 8... 

21. ...10... 



I,'33. 
4.... 
6.'33. 



RKO RADIO PICTURES 



STATE RIGHTS 

FILM EXCHANGE 
Desert Dangers 16. 

GENERAL FILMS 
It's a Bird 14. 

MARY WARNER 
Olympic Winter Sporti 

Capital 8. 

METROPOLITAN LIFE 
Once Upon ■ Time 10. 



I, '35 



Title 

BLONDE and RED 

HEAD SERIES 

Contented Calves Aug. 9... 

Dancing Millionaire Dee. 14... 

Hunger Pains Feb. 22,'35 

Ocean Swells Oct. 12... 

Rough Necking Apr. 27... 

Undia World, The June 15... 

CHICK CHANDLER 

COMEDIES 

Big Mouthpiece Nov. 

Horse Heir Feb. 

Unlucky Strike Aug. 31.. 

CHARLIE CHAPLIN 

SERIES (Re- Issues) 

Behind the Screen May 25. 

The Adventure July 5.. 

CLARK & MeCULLOUGH 

SERIES 

Alibi Bye Bye June 

Bedlam of Beards Apr, 

Everything's Ducky Oct. 

Flying Down to Zero Apr. 

In A Pig's Eye Dec. 

In the Devil Dog House.., Feb, 

Love and Hisses June 8. 

Odor In the Court Aug. 2. 

CUBBY THE BEAR 

CARTOONS 
Cubby's Stratosphere Flight Apr. 20. 
Fiddlln' Fun June 15. 



Rel. Date MIn. UNITED ARTISTS 



.20'/a 
.19.. 



21., 
20. 
21., 



20.... 
,19'/,.. 
20'/,.. 



..2 fit. 
..2 rl>. 



MIn. 

..7.... 
..9.... 
..7.... 



Title Rel. Date 

MICKEY MOUSE 

4. Playful Pluto Mar. 16... 

5. Gulliver Mickey May 19... 

6. Mickey's Steamroller June 15... 

7. Orphans' Benefit Aug. II 0 

B. Mickey Plays Papa Sept. 29 

9. The Dognappers Nov. 10 

SILLY SYMPHONIES 

3. Grasshoper and the 

Ant, The Feb. 23 8 

4. Funny Little Bunnies Mar. 30 0.... 

5. The Big Bad Wolf Apr. 20 • 

6. The Wise Little Hen. ...June 7 1 rl. 

7. The Flying Mouse July 12 7.... 

8. Peculiar Penguins Sept. 6 8.... 

9. Goddess of Spring, The.. Nov. I 

10. The Golden Touch 



I4,'35, 
13... 
19... 
I9,'35 
28... 
2... 



21 .. 
19.. 
20'/, 
21.. 
17'/, 
21'/, 



UNIVERSAL 



Rel. Date 



MIn. 



I «... 



..7... 
..7... 



2. 
, 24. 



I . 
26. 



DUMBBELL LETTERS 

No. 3 Aug. 17 4... 

No. 4 Sept. 28 4'/,. 

No. 5 Oct. 26 5... 

No. 6 Nov. 23 41/j. 

No. 7 Dec. 21 5... 

FOUR STAR 

COMEDIES 

Fixing the Stew Nov. 

Fuller Gush Man Aug 

How To Break 90 

at Croquet Jan. 4,'35.IS 

GRIBBON-KENNEDY- 

STANTON COMEDIES 

Strictly Fresh Yeggs Apr 

Trailing Along June 

What No Groceries July 

HEADLINER SERIES 

No. 4 — Autobuyography Mar. 16. 

No. 5— The Old Maid's 

Mistake May II . 

No. 6— Well Cured Ham.... June 22. 

HEADLINER SERIES 

(1934-35) 
No. I — Songs of the 

Colleges Oct. 5. 

No. 2 — Ferry Go Round Nov. 23. 

No. 3 — This Band Age .Jan. 25,' 
No. 4 — Simp Phoney Concert.Mar. 15,' 

EDGAR KENNEDY 

COMEDIES 

Blasted Event June 

BrIe-a-Brac Jan. 

In-Laws Are Out Mar. 

Love on a Ladder Sept. 

Poisoned Ivory Nov. 

Wrong Direction Nov. 

MUSICALS 

Everybody Likes Music Mar. 

Henry the Ape Jan. 

Bert Lahr 



0 9.... 

8 1 rl.. 

5 1 rl.. 

3 1 rl.. 



30. 



20... 
18... 



21!^,. 
21 . . . 
20'/, . 

20... 

20... 



.15.... 
.20.... 



28 7. 

23 9. 

6 9. 



35 



28. 



,19.... 
,19.... 
,18.... 
.20«/,.. 
,21.... 
,21.... 



.19'/,.. 
..2 rig. 



Title 

CARTUNE CLASSICS 
No. I— Jolly Little Elves... Oct. 
No. 2 — Toyiand Premiere. .. Dee. 10 1 rl 

GOING PLACES 

with LOWELL THOMAS 

No. i Sept, 

No. 2 Oct. 

No. 3 Nov. 

No. 4 Dec. 

No. 5 Dec. 31 I rl 

No. 6 Jan. 28,'35..l rl 

GOOFYTONE NEWS 
No. 7 Apr. 

OSWALD CARTOONS 

Annie Moved Away May 

Chris Coiumbo, Jr July 

Dizzie Dwarf Aug. 

Goldilocks and the Three 

Bears May 

Happy Pilgrims Sept. 

Kings Up Mar. 

Robinson Crusoe, Isle Jan. 

Sky Larks Oct. 

Spring in the Park Nov. 

Wax Works, The June 

William Tell July 

STRANGE AS IT 

SEEMS SERIES 

No. 38 — Novelty Apr. 

No. 39 — Novelty May 

STRANGER THAN 

FICTION SERIES 

No. I — Novelty Aug. 

No. 2— Novelty Sept. 

No. 3— Novelty Oct. 

No. 4 — Novelty Nov. 

No. 5— Novelty Dec. 

No. 6 — Novelty Jan. 

UNIVERSAL COMEDIES 
At the Mike Oct. 

(Mentone No. 3-A) 
Beau Bashful June 

Herbert Corthell 
Demi Tasse Oct. 

(Doane Musical No. I) 
Fads and Fancies Aug. 

(Mentone No. 13) 
rinanelal Jitters July 

Eddie Nugent- 

Grady Sutton 



14 8. 

3 7. 

12 7. 

7,'35..., 

22 8. 

12 7. 

25 9. 

9 6. 



27.. 
24.. 
22.. 
26.. 
17 



..10. 



.10.... 
..9.... 
..9.... 
9. 



14,'3S..I rl.. 
10.. ..20.... 
6. ...21.... 

3 2rU. 

22.... 20.... 
3 2rls. 



Title Rel. Date MIn. 

Gus Van and 

His Neighbors Sept. 11. ...it.... 

(Mentone No. 2-A) 
Henry's Social Splash Deo, 19. ,.,21.... 

Henry Armetta 
Hits of Today Aug. 15 2 rU, 

(Mentone No. 12) 

Hollywood Trouble Jan. 9.'35.20.... 

Just We Two Aug. 8 It 

Knickerbocker Knights Dec. 12. ...20.... 

Mentone 

Night in a Night Club, A .Sept, 2.... 18 

(Mentone No. I -A) 
OhI What a Business Nov. 28 2rls. 

(Mentone No. 5-A) 
Picnic Perils July 18 21.... 

Sterling Holloway 
Pleasing Grandpa June 20 20.... 

Sterling Holloway 
Revue Ala Carte Jan, 16,'35. .2 rIt. 

Tom Patrlcola 

(Mentone No. 8) 
Soup for Nuts June 27 2 ria. 

(Mentone No. 1 1) 
Sterling's Rival Romeo Nov, 14 2 rll. 

Sterling Holloway 
Tld Bits Oct, 24 2rlt. 

(Doane Musical No. 2) 
Well, By George Oct. 31 20 

(Mentone No. 4-A) 

Georgie Price 
Whole Show, The Dec. 26 20..,. 

(Mentone No. 7-A) 

James Barton 
World's Fair and Warmer., Oct. 17 22 



VITAPHONE SHORTS 

Title Rel. Date MIn. 

BIG V COMEDIES 
No. 19 — My Mummy's Arms.July 28 19 

Harry Gribbon 
No. 20 — Daredevil O'Dare. Aug. II... .It.,., 

Ben Blue 

1934-35 

All Sealed Up Sept. 15 19 

Ben Blue 

His First Flame 

Shemp Howard- 
Daphne Pollard 

Oh Sailor Behave Sept. 29... 17 

El Brendel ' " 

Smoked Hams Oct. 20 18 . 

Shemp Howard- 
Daphne Pollard 

So You Won't T-T-T-Talk.Nov. 3 20... 

Roscoe Ates 

Out of Order Nov. 17 19 

Ben Blue 

Vacation Daze 2 rIa 

Jenkins & Donnelly 
Dizzy and Daffy Dec. 15 . 19 

Dizzy and Daffy Dean 
Once Over Lightly Jan. 12,'35. .2 ris. 

Roscoe Ates 

Radio Scout Jan. 26,'35.I9 

El Brendel 

Way of All Horseflesh, The. Feb. 9,'35..2rls. 
Herb Williams 

BROADWAY BREVITIES 
No. 25 — Service with ■ 

Smile July 28 21 

Leon Errol 

(Technicolor) 
No. 26 — Darling Enemy June 9 19.. 

Gertrude Niesen 
No. 27— Who Is That Glrl7.June 16. ...20.... 

Bernice Claire- 

J. Harold Murray 
No. 28 — King for a Day... June 30 19 

Bill Robinson 
No. 29— The Song of Fame July 7 It 

Ruth Etting 
No. 30— The WInnah July 21 20 

Arthur and Florence Lake 
No. 31 — The Mysterious 

Kiss Aug. 4....I9.... 

Jeanne Aubert 
No. 32— The Policy Glrl....Aug. II. ...20 
Mitzi-Mayfair-Roscoe Ails 

1934-1935 

Syncopated City Sept. I 20.. 

Hal LeRoy-Dorothy Dare 
Paree, Paree Sept. 8 . 21 

Dorothy Stone-Bob Hope 
Good Morning Eve Sept. 22 19 

Leon Errol 

(Technicolor) 
No Contest Oct. 6 21 

Ruth Ettlng 
Off the Beat Oct. 18 20 

Morton Downey 
The Flame Song Oct. 27... 19 

Bernice Clalre- 

J. Harold Murray 
Gem of the Ocean Nov. 19 20 

Jeanne Aubert 
Gypsy Sweetheart 2 rls 

Winifred Shaw- ■■■■ens. 

Phil Regan 
Hear Ye! Hear Yel Dec. 22 2 rls 

Vera Van and the 

Yacht Club Boys 
See, See. Senorita .Jan. I2,'33..2rls 

Tito Guizar-Armlda 
What, No Men? Jan. 5,'35.2I.. 

El Brendel-Phll Regan 

(Technicolor) 
Soft Drinks & Sweet Music. Dec. 8 20. 

George Prlce-Sylvla Froos 
Show Kids Jan. 5.'35.20.... 

Meglln Kiddles 

Tad Alexander 
Radio Silly Jan. 9,'35..2rl8. 

Cross & Dunn 
Cherchez La Femme Feb. 2,'35..2rlt. 

Jeanne Aubert 
In the Spotlight Feb, 22,'3S. .2 rls. 

Hal LeRoy & Dorothy Lee 

LOONEY TUNES 
No. 10— Buddy tha Woods- 
man I rl.. 

No. II — Buddy's CIreus I rl.. 

No. 12— Buddy the Detect I rl.. 

No. 13— Viva Budd» I rl.. 



I ri. 
I rl. 
I ri. 
I ri. 

.7... 
.7... 



Title Rel. Data Mil 

1934-35) 

N*. I — Buddy's Adventures I rl. 

N*. 2— Buddy the Dentist I ri. 

No. 3 — Bfiddy of the 

Legion 7... 

MELODY MASTERS 
A Jolly Good Fellow July 9 10... 

B. A. Rolfe 
Ben Pollock and Bind Aug. 4. ...10... 

1934-35 

Mirrors Sept, 8 II..., 

Freddy Rich II Orchestra 
Phil Spltalny and hla 

Musical Queens Ott. 8 10,... 

Richard Himber &, His 

Orchestra Nov. 3 10..,, 

Don Redman &, Hit Band.. Dec. 29 10..., 

Will Osborne & Hit Or- 
chestra Dec. I 10 

A & P Gypsies Jan. 26,'35..l ri., 

Harry Horiick 
Charlie Davis & Band Feb, 16,'35..l rl., 

MERRIE MELODIES 
Why Do I Dream Those 

Dreams? June 30 7 

The Girl at tha 

Ironing Board 

The Miller's Daughter 

Shake Your Powder Puff 

Rhythm In the Bow 

1934-35 (In Color) 

No. I — Those Beautiful Danes 

No. 2 — Pop Goes My Heart 

No. 3— Mr, & Mrt. It the 

Name 7.... 

No. 4 — Country Boy I rl.. 

MUSICAL WORLD JOURNEYS 

E. M. NEWMAN 

Central America June 23 10 

Dark Africa Aug, II 10.... 

A Visit to the South Sea 

Islands July 21.... 10 

SEE AMERICA FIRST 

E. M. NEWMAN 

No. 1— Pilgrim Dayt Oct, 27. ...II 

No. 2— Boston Tea Party. ..Nov. 17 II 

No. 3— Hall Columbia Dec, 8 10 

No. 4 — Remember tha 

Alamo Dec, 20.. ..10.,.. 

No. 5— Gofd Rush Jan. 18, '35.. I ri.. 

No. 6— Dixieland Feb, 0,'35..l ri.. 

No. 7— Blue It. tha Gray I rl,. 

JOE PENNER COMEDIES 

(Reissues) 

Service Stripes May 5 

Where Men Are Men May 12 

A Stuttering Romans* May 19 

Toreador May 26 

PEPPER POT 

No. 22— Radio Reel No. 2. .June 16. ... 10 

No. 23— Dad MIndt the 

Baby July 14 9.,.. 

No. 24— At tha Raeat July 21.... 10 

Edgar Bergen 

No. 25— The Stolen Melody.July 28 10 

No. 26 — Camera Speakt Aug. II 9.... 

1934-35 

Little Jack Llttla Sept. I 9 

Radio Reel No. I Sept. 15 B 

Mr, and Mrs. Jesse Crawford, Sept. 29 9.... 

Vaudeville Reel No. I Oct, 13 11 

Movie Memoriae Oct. 27 8 

Songs That Live Nov. 10 9.... 

Gus Edwards 
Two Boobs In ■ Balloon 

Edgar Bergen 

Good Badminton Nov. 24 1 rl.. 

Stuffy's Errand of Mercy.. .Dec. 15 9 

Listening In Dec. 8 1 rl,. 

Radio Reel No. 2 

Vaudeville Reel No. 2 Dec. 29 10 

Harry Von Tllzer Jan. 5.'35.10 

Chas. Abeam Jan. I9,'35. 10. ... 

A Trip Thru A Hollywood 

Studio Feb. 2,'35..l ri.. 

Eggs Mark the Spot Feb. 9,'35..l rl.. 

Radio Reel No. 3 
Vaudeville Reel No, 3 Feb. 16.'35. . I ri. . 

SEI2I/1LS 

(EACH SERIAL 12 EPISODES OF 2 RLS.) 
Title Rel, Data MIn. 

FIRST DIVISION 



I ri.. 
,2 rit. 

1 ri., 
,2 rl(. 



.July 1 2rlt. 

(eieh) 



Young Eagles 

Boy Scouts 

MASCOT 

Burn 'Em Up Barnes June 16 2 rit. 



Jack Mulhall-Lola Lane- 

Frankle Darro 
Law of the Wild Sopt, 

Rex, Rin Tin Tin, Jr. 

Ben Turpln, Bob Custer 
Lost Jungle, The Apr. 

Clyde Beatty 
Mystery Mountain Dec. 

Ken Maynard-Verna Hlllle 
Mystery Squadron Jan, 

Bob Steele 



(eaeh) 

..2 rit. 
(eaeh) 



1 2 rit. 

(eaeh) 
3 2 rit. 

(eaeh) 
1 2 rit, 

(each' 



PRINCIPAL 



Chandu on the Magic Island 

Bela i.ugosI, Maria Alba 

Return ot Chandu, The Oct. 1 

Bela Lugosl-Marle Alba (Seven reel featur* 
loll owed by eight 
two reel episodot) 

UNIVERSAL 

Red Rider, The July 18. ...20.... 

Buck Jones (eaeh) 

(15 episodes) 
Rustler's of Red Dog Jan. 21,'3S.2t.... 

John Mack Brown (each) 

(12 episodes) 
Tallspin Tommy Oct. 29 20 

Maurice Murphy- (eatk) 

Noah Berry, Jr. 

(12 episodes) 
Vanishing Shadow, The Apr. 23 20 

Onslow Stevens-Ada Ince (eath) 



80 



MOTION PICTURE HERALD 



January 5, 1935 



CLASSiriEE) 
ADVERTISING 



the great 
national medium 
for showmen 



Ten cents per word, money-order or check with copy. Count initials, box nunnber and address. Minimum insertion, 
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close 
Mondays at 5 P.M. Publisher reserves right to reject any copy. Address correspondence, copy and checks to 
MOTION PICTURE HERALD, Classified Dept.. 1790 Broadway, New York City 



USED ECUII^AiENT 



UNUSUAL BARGAINS IN USED OPERA 
chairs, sound equipment, moving picture machines, 
screens, spotlights, stereopticons, etc. Projection 
machines repaired. Catalogue H free. MOVIE 
SUPPLY COMPANY, Ltd., 844 So. Wabash Ave., 
Chicago. 



MOTOR GENERATOR FOR SALE — 20 - 40 - 100 
volts. Ejccellent condition — bargain. DR. ARRA- 
SMITH, Grand Island, Nebr. 



NEW YEAR'S SPECIAL PEERLESS LOW IN- 
tensity lamps with Baldor 30 ampere rectifiers including 
bulbs. Like new. Complete dual outfit, S395.00. 
MONARCH THEATRE SUPPLY CO., Memphis. 
Tenn. 



MORE WHERE THESE CAME FROM— TICKET 
machine, from $25.00; amplifiers from $15.00; Mazda 
lamphouses, $29.50; double 30 ampere syncroverters, 
$83.70; lenses from $4.95; Simple.x intermittents. from 
$9.95; rear shutters for Simplex, rebuilt, $39.50. 
S. O. S. CORP., 1600 Broadway, New York. 



PCPC€I3N MACHINES 



BURCH LIKE NEW, IDEAL FOR THEATRE, 
bargain. KLINKEL, Albion, Mich. 



PI2INTING SERVICE 



100 WINDOW CARDS, 14 x 22, 3 COLORS, $3.75; 
no C.O.D. BERLIN PRINT, Berlin, Md. 



ECUIPMENT 
EXCHANGE 



SHORT THIS MONTH?— WE PAY "SPOT" 
for used equipment — trades taken, bargains galore. 
S. O. S. CORP., 1600 Broadway, New York. 



IF YOU WANT TO REPLACE ANY TYPE OF 
equipment with brand new material we will be glad 
to make an allowance on your old equipment and a 
better price on new equipment. Let us know what you 
need and what you want to exchange and we will .send 
complete details on our proposition. EQUIPMENT 
EXCHANGE, c/o MOTION PICTURE HERALD, 
1790 Broadway, New York City. 



CI^UStiES AND 
SUPPLIES 



SIGN PAINTERS' BRUSHES AND SUPPLIES. 
Write for FREE catalog. DICK BLICK COMPANY, 
BoT 43, Galesburg, Illinois. 



GENERAL 
ECUIDAiENT 



SCREENS, MACHINES, MACHINE PARTS, 
supplies and accessories at bargain prices at all 
times. With ever increasing appreciation of your sup- 
port, we wish our many new friends a Happy and 
Prosperous New Year. JULIUS H. KATZ and 
CROWN MOTION PICTURE SUPPLIES CbRP., 
311 W. 44th St., New York. 



NEW REFLECTOR ARC LAMPS. $49.50— 
replace inefficient Mazdas, old fashioned Straight arcs. 
S. O. S. CORP., 1600 Broadway, New York. 



CHAIRS — CHAIRS — CHAIRS — CHAIRS. 
New, used, rebuilt. Parts, Flrmastone. Anything and 
everything. Patch-a-seat. Lowest prices. GENERAL 
SEATING CO., Chicago. 



COLGATE UNIVERSITY CHOOSES SOS— YOU, 
too, should install SOS Wide Fidelity, $179.70 up 
complete! Soundheads, $59.50 up; unified control 
amplifiers, $39.50 up; trades taken. S. O. S. CORP., 
1600 Broadway, New York. 



REPAID SERVICE 



NOW IS THE TIME TO HAVE YOUR MOTION 
picture equipment overhauled. Our shop is equipped 
to do the best work at the lowest possible price. JOE 
GOLDBERG, INC., 823 So. Wabash, Chicago. 



TECHNICAL 

Dccrs 



"RICHARDSON'S HAND BOOKS OF PROJEC- 
tion" in three volumes. Universally accredited as the 
best and most practical. Aaron Nadell's "Projecting 
Sound Pictures." Complete information on sound 
equipment. Both text books complete for $12.80. 
QUIGLEY BOOKSHOP, 1790 Broadway, New York. 



TRAINING SCIiCCLS 



LEARN MODERN THEATRE MANAGEMENT. 
Catalog free. THEATRE MANAGERS INSTI- 
TUTE, 315 Washington St., Elraira, New York. 



SCUND ECUIRMENT 



WEBER SYNCROFILM SOUNDHEADS COM- 
plete for Simplex, $85.00 pair. MONARCH THEATRE 
SUPPLY CO., Memphis, Tenn. 



"WELL SATISFIED BOTH SOUND OUTFITS" 
writes George Tidrick, Des Moines, la. "Sending 
additional orders now." This explains our mounting 
popularity. S. O. S. CORP., 1600 Broadway, New 
York. 



GET YOURS YET? ABSOLUTELY FREE— 
send for booklet explaining "Tweeters," "Woofers" 
and other baffling secrets. BOX 496, MOTION 
PICTURE HERALD. 



SOUND RAGGED? YOU NEED TPIIS. BUZZ, 

chopper. 9,000 cycle test loop with copyrighted instruc- 
tions. $2.50. Projectionists, ask your boss. S. O. S. 
CORP., 1600 Broadway, New York. 



THEATRES WANTED 



THEATRES, CUSTOMERS WAITING. 
McINTYRE, theatre broker, 312 Lisbon, BufiFalo, 
N. Y. 



THEATRE SUD-LEASE 



LEASE FOR SALE, THRIVING 500 SEAT 
theatre, $5,000 cash. BOX 497, MOTION PICTURE 
HERALD. 



HELP WANTED 



SALESMAN WANTED — MAN ACQUAINTED 
with the theatre trade to represent manufacturer of 
"best sound on earth," at reasonable prices. PICTUR- 
FONE CORP., Lima, O. 



PCSITICNS WANTED 



PROJECTIONIST — MARRIED— SOBER— THIR- 
teen years' various equipments — R.C.A. sound. BOX 
495. MOTION PICTURE HERALD. 



Still 

UNIQUE 



WHEN it was introduced in 193 1, 
Eastman Super-Sensitive Panchro- 
matic Negative was definitely a '^new and 
different"product. And there is still no other 
film like it... no other has wrought compa- 
rable changes in motion picture procedure, 
or contributed as much to motion picture 
quality. It is only natural that this Eastman 
film should be unique, also, in the enthu- 
siasm which it continues to arouse among 
cameramen and producers. Eastman Kodak 
Company. (J. E. Brulatour, Inc., Distribu- 
tors, New York, Chicago, Hollywood.) 



EASTMAN Super-Sensitive 
Panchromatic Negative 



Siss, BOOM, AHH! 

The potential noise of the probable explosion 
that you see JIMMY SAVO plotting on this 
page is nothing to the favorable reports that 
are now current in film circles concerning his 
first feature production, "ONCE IN A BLUE 
MOON," a Ben Hecht - Charles MacArthur 
production. Lee Garmes, photographer 
and associate director. A Paramount Release. 



MOTION PICTURE 




HOLLYWOOD "EXPOSE" 
BY NEWS SYNDICATE 
AROUSES EXHIBITORS 



And Studios Find That Material They Qave 
Out for Series on ^^Evolution of the Movies^^ 
Is Appearing As Hollywood Unvarnished^^ 




In Two Sections — Section One 



Vni I I Q Kin 9 Entered as second-class matter, January 12, 1931. at the Post Office at Ne7C York, N. Y.. under the act of March 3. 1879. Pub- J/\N | 2. j 935 
V^L. I lo, IN*-'. L tUhed Weekly by Quigley Publishing Co., Inc., at 1790 Broadway, New York. Subscrtptton, $3.00 a year. Stngle copies, 25 cents, ""^i ■ *-i 




FUNNY 
THAT WAY ! 



Just when the industry's 
all ga-ga about Leo's 
record-breaking hit, 
CRAWFORD, GABLE, 



MONTGOMERY in "Forsaking All Others" 





65 





— Leo drags out 
another BIG 
ATTRACTION 

that has the in* 
dustry on its ear 
—and before you 
know it— 



He goes on and on- 





SEQUOIA 

(PRONOUNCED SEE^QUO-YAH) 



"Bless you my 
children." Leo 
remembers "When ^ 
Ladies Meet" so he unites 
ANN HARDING and 
BOB MONTGOMERY 
again m the swell comedy 
"Biography of A Bachelor 
Girl." 



Look at him ! Leo has 
emblazoned another 
sensation across the 
nation, "Sequoia" a pic- 
ture more remarkable 
even than "Trader 
Horn" — and then just 
when you think he can^t 
keep it up, along comes 

(see above next page) 




I) 0 




FOLLOW 
ME! 



BANG! Leo knows just how to time the Big 
Shots. WALLACE BEERY in "West Point of 
the Air" is his biggest hit since "Hell Divers" 
and it's just as SPECTACULAR! But Leo's 
funny that way, he goes merrily on with — 





Dear JOAN CRAWFORD, 
I've never had a better vehicle 
for you than *No More Ladies' 
the great stage romance" — 



No, Leo's not 
tired yet.. .He's 
watching a 
scene between 
JEAN HARLOW 
BILL POWELL 
in "Reckless" 
FranchotTone 
and May Rob- 
son are in it too! 




—and what's Leo up to now? He's 
measuring CLARK GABLE. 
Sure, Clark is the BIGGEST 
MALE STAR in pictures. 
His next, with CONNIE 
BENNETT is "After Office 
Hours." 




— And Leo is betting 
that the MARX 
BROTHERS in "A 
Night at the Opera" 
will be their most suc- 
cessful comedy! 




Excuse Leo for walking out, but HELEN HAYES 
and BOB MONTGOMERY want privacy for that 
scene in "Vanessa — Her Love Story." Leo can't 
even wait to tell you about RAMON NOVARRO, 
EVELYN LA YE in "The Night is Young", and a 
flock of others. Leo's prize packages never come 
singly. He's funny that way! 



JANUARY 23rd AT 
THE B'WAY STRAND 

New York will settle the argument 
that's raging among the preview critics 

'WHO GIVES THE GREAT- 
EST SCREEN PERFORM- 
ANCE OF 1935?" 

■ 

■ 

PAUL MUNLBORDERTOWN 

BETTE DAVIS JORDERTOWN 

The man who beat the chain gangs matched with the enchanting man -wrecker of 
"Of Human Bondage"— for better or for worse— with no holds barred ... in 

THE SeiOkd OF "THE BIG SHOTS" FROM WARNER BROS. 



With Margaret Lindsay, Eugene Pallette and many others. Directed by Archie Mayo. Vitagraph, Inc., Distributors 




HE'S 
BOOKED 
FOX PICTURES 



Such as: Shirley Temple in 
"BRIGHT EYES"; Will Rogers 
in "THE COUNTY CHAIR- 
MAN"; Janet Gaynor and 
Warner B>axter in "ONE 
MORE SPRING" 




MOTION PICTURE HERALD 



Vol. 118, No. 2 



OP 



January 12, 1935 



TREATING OF ADULTERY 

INTELLIGENT and showmanlike dealing with the "Decency 
Movement" is exemplified in a bit of literature broadcast 
by the Fox California theatres in Fresno, Stockton and 
other cities of the region, presenting a quotation from a 
review of "Painted Veil" by America, a Catholic weekly. In 
part the quoted review said: 

. . . "Painted Veil," starring Greta Garbo, is a picture based 
on a wife's adultery. It is a film done with intelligence and 
taste. It has beauty not marred by the slightest touch of 
salaciousness. . . . To any audience it will drive home the truth 
that adultery is a cruel, unlovely, bitter and shameful thing. 
America is not content to merely say that "Painted Veil" is 
unobjectionable. It recommends the film as splendid. . . . 

You might read that to the crying critics who allege that 
the Legion of Decency movement is demanding that the screen 
present nothing but sweetness and light. 

AAA 

THE motor car critics are doing their big annual reviewing 
job on the new productions from the Detroit transporta- 
tion studios. Their unanimous chorus of approbation for 
all cars and all car makers and the neatly attuned ratios of 
editorial and advertising space in the newspapers all tend to 
remind us of how the motion picture fares in the same papers. 

AAA 
PENNY VAUDEVILLE 

THE spectacle which the newspaper and newsreel photo- 
graphers are making of the Lindbergh-Hauptmann case 
In the century old courthouse at Flemington in New Jersey 
makes one wonder how soon the cause of Justice will require 
the attendance of make-up artists and nairdressers on all trial 
sets. Currently It Is reported, but not published, that a 
diligent New York newspaper Is paying for the Hauptmann 
defense, as a piece of promotional showmanship shortly to be 
brought to flower In an "exclusive and authorized" story of the 
defendant's life, serialized and wagon sheeted. It's penny 
vaudeville. 

AAA 
"BET ON V^RONG MONKEY" 



//\ /E need a biological new deal," bitterly observed 
Professor Ernest A. Hooton of Harvard to the 
American Anthropological Association. "Intelligent 
artificial selection should replace natural selection. . . . The 
social engine has stalled . . . there Is the possibility that some 
one has watered the gasoline." 

The question of what is the matter used to bother us, too. 
But we scientifically consulted a scientific consultant, our 
favorite authority on radio, sound and kindred maladies. Dr. 



Alfred N. Goldsmith, who is himself a reformed professor. 

"The problems of the race," profoundly propounded the 
eminent and suave Dr. Goldsmith in his most doctorial man- 
ner, "are never to be solved, but may be simply stated — the 
fact is that In considering the evolutionary plan the Creator 
bet on the wrong monkey." 

AAA 

T does not appear to have been absolutely necessary for 
Mr. Will Hays to have advised the Los Angeles Realty 
Board to do some more boosting for sunny California. 

AAA 
NOTHING BUT THE STORY 

AFTER some two years of labours and travail Paramount 
has brought to the screen a production of curious Inter- 
est and high promise under the title of "Lives of a 
Bengal Lancer." 

The picture has achieved certain qualities of special merit 
In the face of opportunities and temptations to go wrong of 
a character which Hollywood has rarely resisted. 

With all due respect for the writing of Major Yeats-Brown, 
the author of the book. It has supplied for this picture little 
more than locale and title. "Lives of a Bengal Lancer" Is not 
a translation of a novel to screen, for there was no story to 
translate, but It is rather a thrill tale from the hills suggested 
by the Major's volume. 

The story that it was elected to tell is a man's tale, a story 
of devotion and respect and loyalty, between single men in 
barracks, with thematic colorations from the stern traditions 
of the British army and the unwavering cause of empire, with 
complications contributed by the far submerged relations of 
father and son. All this is played against the backdrop of the 
Khyber Pass region of the savage northern border of India. 

The election to create such a story by Hollywood in the heat 
of movie making is surely a repudiation of its record for gilding 
the banal obvious. And in the telling on the screen the pic- 
ture has the crisp restraints and salty directness of Rudyard 
Kipling at his best. In "Lives of a Bengal Lancer" Hollywood 
has attained a story of the East, with interludes of the cloying 
splendors of a princely harem without a single close-up of a 
dancing girl's navel, without a tint or taint of taking the 
spectator beyond the story into an eye-debauch. Hollywood 
has done a story which requires that a young man become 
enthralled by a beautiful woman spy, and finds It possible to 
tell it without a glimpse or hint of lingerie, boudoir or tall 
grass. 

The result is as poignant a narrative of high strung swift ac- 
tion tragedy drama as the screen is likely to see In a decade — 
with the remarkable quality of telling one story perhaps beyond 
the appreciative capacities of the movie millions In the vehicle 
of another simple enough for the dumbest of the serial 
consumers. 

And Hollywood did it. 



MOTION PICTURE HERALD 



MARTIN QUIGLEY. Editor-in-Chief and Publisher 



Incorporating Exhibitor's Herald, founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909; The Film Index, 
founded 1906. Published every Thursday by Quigley Publishing Connpany, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address "Quigpubco, New York." 
Martin Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstad, Managing Editor; Chicago 
Bureau, 407 South Dearborn Street, Edwin S. Clifford, manager; Hollywood Bureau, Postal Union Life Building, Victor M. Shapiro, manager; London Bureau, Remo House, 310 
Regent Street, London W I, Bruce Allan, cable Quigpubco London; Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28, Joachim K. Rutenberg, representative; Paris 
Bureau, 19, Rue de la Cour-des-Noues, Paris 20e, France, Pierre Autre, representative, cable Autre-Lacifral-20 Paris; Rome Bureau, Viale Gorizia, Rome, Italy, Vittorio Malpassuti. 
representative, Italcable, Malpassuti, Rome; Sydney Bureau, 600 George Street, Sydney, Australia, Cliff Holt, representative; Mexico City Bureau, Apartado 269, Mexico City, 
Mexico, James Lockhart, representative. Member Audit Bureau of Circulations. All contents copyright 1935 by Quigley Publishing Company. Address all correspondence to 
the New York Office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section 2 of Motion Picture Herald. 
Other Quigley Publications: Motion Picture Daily, The Motion Picture Almanac, published annually, and the Chicagoan. 



8 



MOTION PICTURE HERALD 



January 12, 1935 



THIS WEEK--- 



OP 



PCA APPROVED 

Since July 15, when the Production 
Code Administration went into action, 299 
features and 497 shorts have been ap- 
proved. Of the total, 255 features, 257 
shorts were approved in Hollywood and 44 
features, 240 shorts in New York. Twenty- 
three features, 33 shorts were the Decem- 
ber totals on the Coast. . . . 

VAUDEVILLE PLAN DELAY 

Delay in organizing vaudeville units by 
the American Federation of Actors, to be 
sent into towns minus stage shows, last 
week was laid to inability to negotiate 
playing terms with exhibitors. Exhibitors 
seem unwilling to raise admissions, the 
AFA considering the offer of percentage 
of gross an insufficient guarantee. Meet- 
ings are continuing. . . . 

SUNDAY SHOWS 

The recent spread of Sunday charity 
shows in Virginia Is seen In Richmond as 
auguring well for the abolition of the state 
Sunday blue laws by the legislature this 
year. The Vermont Exhibitors' Association 
has gone into action with a statewide cam- 
paign for permission to open Sunday eve- 
nings, the matter to go to the legislature 
this month. . . . 

AD RATE FIGHT 

Following boycott of a month, 16 
suburban houses and the Downtown, in 
Omaha, reached an agreement with, and 
resumed advertising in the News-Bee, 
Hearst daily newspaper. The exhibitors 
claim they have won their fight for a re- 
duction In ad rates similar to that granted 
by the World-Herald. . . . 

CHICAGO SETTLEMENT 

Settling the Chicago lease dispute be- 
tween Balaban & Katz and Jones, Linick & 
Schaefer, over the McVlckers, Loop House, 
an agreement provides for abandonment 
by J. L. & S. of a threatened anti-trust suit 
against B. & K. and Paramount, leasing of 
the house by Paramount until July 31. 
B. & K. dropped its lease on the house last 
year, J. L. & S. reopened it, then claimed 
an inability to obtain product. . . . 

WARNER-BUICK TIEUP 

A Warner tieup arrangement with the 
Buick division of General Motors provides 
for the "plugging" of Warner films in na- 
tional Buick advertising. To six of the 
latest Warner pictures, Buick will devote 
space in color, single page and spread 
positions In class and high circulation mag- 
azines. Dealer accessories are included. 



BOMBING ARRESTS 

With ever-alert federal operatives aid- 
ing local police, one Herbert E. Logan, 
Torrlngton, Conn., actor, was arrested in 
Boston last week, charged with complicity 
In the bombing of theatres there, in Lynn 
and Pawtucket, R. I. Logan Is said to have 
confessed he was offered $250 to fire a 
Boston theatre. Later Philip R. Van Ars- 
dale, business agent of the operators' 
union, and John Mongillo, New Haven 
operator, were arrested, held in bail. . . . 

MORE TAXATION 

Proposed by a California state legisla- 
tor, E. V. Latham, is a new tax program, 
comprising 30 measures to be presented 
to the convening legislature this month, 
and Including an admission tax on all tickets 
over 40 cents and a personal income tax 
of one-third the federal income tax. . . . 

NEW THEATRE 

In the heart of the Vancouver, Wash., 
business section, former Mayor John P. 
KIgglns plans a $155,000 theatre. Seating 
800, the building will be started in Feb- 
ruary. Mr. Kiggins operates another local 
house. . . . 





In This Issue 



Hollywood "Expose" in news syndicate 

series arouses exhibitors Paqe 9 

Federal grand iury investigation at 
St. Louis under antitrust reported to 
be seeking criminal indictments Page I I 

Exhibitor's court victory for "Bank 
Nights" adds new complication to 
vexatious problem Paqe 15 

Actors appeal to Washington for fair 

practices in production Page 17 

New figure, new money, new notion 
come into industry with Jock Whit- 
ney Paqe 39 

Allied proposes new code procedure; 

text of new constitution Page 41 

FEATURES 

Editorial Page 7 

The Camera Reports Page 13 

The -Hollywood Scene Page 52 

J. C. Jenkins — His Colyum Page 65 

DEPARTMENTS 

What the Picture Did for Me Page 67 

Showmen's Reviews Page 26 

Managers' Round Table Page 73 

Technological Page 48 

Chicago News Notes Page 72 

The Release Chart Page 81 

Box Office Receipts Page 60 

Classified Advertising Page 86 



COLOR INSTRUMENT 

Professor Arthur C. Hardy, of Massa- 
chusetts Institute of Technology, has per- 
fected an instrument, the spectrophoto- 
meter, which is said to have potential value 
in color picture work, making it possible, 
according to the claim, to define and du- 
plicate any color to an exact degree. It 
Is claimed the device permits completion 
In several minutes of an operation which 
ordinarily requires several hours. . . . 

RKO IN RADIO TIEUP 

RKO Radio has completed a tieup with 
the International Broadcasting Club to 
broadcast transcriptions of major RKO 
films throughout Europe over the club's af- 
filiated stations. A feature of the celebra- 
tion of the 400th anniversary of the found- 
ing of Peru, to be held at Lima, will be 
two RKO films, "The Gay Divorcee" and 
the color subject, "La Cucaracha." . . . 

OHIO TAX CLARIFIED 

Through the efforts of the Independent 
Theatre Owners of Ohio, exhibitors of the 
state are now subject to a tax on admis- 
sions of three per cent of gross business, 
payable on or before the tenth of the 
month following that In which collections 
are made. This modification of the old 
10 per cent tax became effective on 
January I. Separate and distinct is the 
recently enacted Ohio sales tax, effective 
January 21, and with which Motion Picture 
Herald confused the modified admis- 
sions tax in an Item on this page in last 
week's issue. . . . 

RECORD GROSSES 

Breaking the existing record of the thea- 
tre, scored by Radio's "Little Women," the 
same company's "Little Minister," with 
Katharine Hepburn, brought an estimated 
$110,000 to the New York Music Hall in 
the film's first week, with 158,265 paid ad- 
missions. With $42,300 in the second week 
of "Anne of Green Gables," the New 
York Roxy broke a four-year record. . . . 

WOULD MAINTAIN TAX 

To Salt Lake City friends last week 
Congressman Samuel B. Hill of the House 
Ways and Means Committee declared he 
favors continuance of the theatre tax for 
another year, estimating business improve- 
ment should raise the revenue from $6,000,- 
000 to $10,000,000. . . . 

LON CHANEY. JR. 

After three years of refusal, Creighton 
Chaney, son of the late great Lon Chaney, 
consented last week to assume the name 
of his father, became Lon Chaney, Jr. . . , 



January 12, 1935 



MOTION PICTURE HERALD 



9 



EXHIBITORS AROUSED BY 



EXPOSE" OF HOLLYWOOD 



HOW THE ARTICLES 
ARE INTRODUCED 

Here are some of the enticing 
advance phrases with which the 
Des Moines Register and Tribune 
Syndicate introduces to newspapers 
and pubhc the "mysteries" revealed 
in the series on "Hollywood Unvar- 
nished": 

"Amazing skeletons in Hollywood's 
closet, long hidden"; 

"Anatomy running riot"; 

"Pictures which the studios would 
like to suppress"; 

"Secrets about movie stars Holly- 
wood won't reveal"; 

"Pictures that stars would pay 
thousands of dollars to keep out of 
circulation" ; 

"The 'lowdown' on the Hollywood 
divorce situation, why many stars 
have two, three and four mates"; 

Trick photography and other trade 
secrets; 

Scenes deleted by the censors of the 
various states, together wth the rea- 
sons therefor; 

"The sins, scandals and loves of 
movie stars"; 

"What your favorite star looks like 
off the screen, and how the makeup 
artists cover her defects"; 

"Did you know that King Kong 
tvas actually only 20 inches in 
height?" 

"Do you know what happens to 
chorus girls?" 

Scenes from French versions, with 
parallel shots from "tame" domestic 
versions of the same films; 

"How the ingenious movie-makers 
create the astonishing illusions on the 
screen"; 

"How movies are faked." 

Among the 59 newspapers publish- 
ing the series are: 

The Baltimore Sun, Detroit News, 
Des Moines Register, Kansas City 
Journal-Post, St. Louis Globe-Demo- 
crat, Chicago Daily News, Min- 
neapolis Journal. 

The series is not appearing in any 
Pacific Coast newspaper. 

Omaha Newspaper Ceases 
Competition with Theatres 

Henry Doorly, publisher of the Omaha 
World-Herald, this week assured a com- 
mittee of local exhibitors' that he will cease 
the competition to motion picture theatres 
which has taken the form of stage attrac- 
tions imported under the sponsorship of the 
newspaper. 



And Studios Find That Material They Cave Out for 
Articles on ''The Evolution of the Movie Industry" Is 
Appearing in News Syndicate Series in Sixty 
Newspapers As '"Hollywood Unvarnished" 

Publicity executives at some of the large studios in Hollywood are suffering head- 
aches of remorse in the realization that they have been unwitting accessories to a 
most amazing "meddling with pictures for profit" on the part of the Register and 
Tribune newspaper syndicate of Des Moines and some 60 of its franchised metropoli- 
tan newspapers in the United States and Canada. 

Hollywood's regret lies in the fact that it gave free access to the studios' carefully- 
guarded files to an emissary of the syndicate for what they understood was to be a 
forthright history of the screen's development from its earliest days, but what actu- 
ally is emerging in a very considerable portion of the press of North America as 
"Hollywood Unvarnished," a sensational and, to the industry as a whole, harmful 
"expose of the movies and its personalities." 

SOME PICTURES ATTEMPT TO MAKE 
LAUGHING STOCK OF FILM PLAYERS 

Assembled and compiled by Vernon Pope, whose triple job is rotogravure, Sun- 
day magazine and dramatic editor of the Des Moines Register and Tribune, and sold 
to newspapers by the syndicate, "Hollywood Unvarnished" is appearing also under 
captions of "Hollywood Uncensored" and "Hollywood Unmasked," as a serialized 
pictorial feature in daily picture pages and Sunday rotogravure sections, in news- 
papers with a combined circulation running into the millions. 

Some of the pictures attempt to make a laughing stock of the motion picture and 
its people. A sub-caption says the feature is "so named because it tells the truth 
about the movies." But it isn't truth of a sort that adds prestige to the industry or 
enhances the goodwill of the screen ; nor is it the type that in general sells theatre 
seats. 

Exhibitors in a number of large centers have stormed newspaper offices with 
protests against the unwarranted destruction of the illusion, glamour and decency of 
the screen. 

BOSTON PAPER DROPS SERIES 
AS ADVERTISING IS THREATENED 

In Boston the exhibitors won their fight only when they took steps to withdraw 
their advertising. The Journal-Post in Kansas City says exhibitors' objections to the 
feature are a contributing factor in the advertising rate "war" theje, in which major 
theatres in recent months have reduced their lineage in that paper to a minimum. The 
Journal-Post, despite the strenuous protest of George Baker, manager of the Publix 
Newman theatre, is running the complete series. 

While some of the newspapers acknowledge that the feature is distasteful to the 
industry, they justify its publication in the name of the Great God Circulation. The 
Kansas City Journal-Post, the Des Moines Register and Tribune and others say it 
is boosting their circulation by the thousands. 

Original publication began in the Des Moines Sunday Register on July 8. Latest 
reports are that 59 metropolitan papers are running "Hollywood Unvarnished." 
The syndicate will not complete its major selling until some time in February. The 
same month will see the end of the series in newspapers which started it last summer. 

The syndicate is providing a maximum of 500 prints in the series, with corre- 
sponding editorial and explanatory comment. 

The cost to the newspaper varies according to its circulation. A middlewestern 
paper with about 85,000 circulation is reported to have bought it for $500 after a 
larger opposition paper to which it was offered at $1,200 had turned it down at any 
price. Some are said to have paid as high as $1,500 for the service. Clients are privi- 
leged to adapt the feature and make their own selection of pictures. 

Though the actual material is not nearly as alluring or novel as the prospectus 

(Continued on following piRe, column 1) 



10 



MOTION PICTURb HERALD 



January 12, 1935 



SHOWMEN URGE SERIES BE DROPPED 



(Continued from preceding pape) 

promised, from the standpoint of the man 
who has to sell the shadows on his screen, 
it is bad enough. This was realized when 
some of the great "family journals" and 
"home newspapers" began publishing the 
series. 

And as it progresses, its destructive na- 
ture has become increasingly apparent. The 
rising circulations are being treated to such 
choice bits as that the late Rudolph Valen- 
tino indulged in petty thievery before be- 
coming a star; a picture of Mae West be- 
fore the bar of justice for her production 
of an indecent play; "rare" photos exploit- 
ing the naked and the vulgar; pictures of 
nature faking; publicity shots of players 
before they were raised to stardom, in all 
manner of undignified, unbecoming and ri- 
diculous poses; disclosures of stars' "fabu- 
lous" salaries; that Wallace Beery, "one of 
the screen's most virile he-men," started his 
career as "a female impersonator" ; the evo- 
lution of bathing spectacles ; the evolution 
of the nightie; "the screen's most famous 
vampires," with the explanation that the 
new term is "glamorous," as in Garbo ; 
vistas of feminine stars' bedrooms, and a 
pre-historic shot of Mary Pickford in a 
bathtub, described as a "Saturday night solo 
pose." 

That nearly all the stills and the sensa- 
tionally colored incidents revealed in cap- 
tions are of days long ago was not always 
mentioned by the syndicate. 

The first stills show young Greta Garbo in 
1925, "before Hollywood publicity men built 
her into . . . This Glorious Creature." They 
have comparative shots of Lucille (Billie) Le 
Sueur, skirts lifted high above the knees, 10 
years ago, and the Joan Crawford of today. 
She was a bundle wrapper and liked Hollywood 
parties, the captions say, and "tried to get 
along on two and three hours sleep a night." 

Divorce Statistics Played Up 

Gloria Swanson looks awkward in her an- 
cient bathing suit of 1915 and Jean Harlow 
stands in the next panel in a swim suit con- 
siderably less complete. 

"There will be new revelations about the 
movies every Sunday in 'Hollywood Uncen- 
sored,' " says an introductory caption, and there 
have followed in the sub-captions the few mar- 
riage-and-divorce statistics which Mr. Pope's 
newspaper employers could cram into the space 
available. 

Billie Burke, in a "nightie" of 1916, is used 
to show one extreme of sleeping raiment, and 
Carole Lombard, dressed for sleep a la 1934, 
to depict the other. They do not point out 
that Miss Lombard's photo is not a new one. 

Sally Rand, with an armful of dolls, is 
shown first as "a shy, demure little girl," 
and then, unclad save for her fan, as 
"Sally Rand the notorious fan dancer." 
Ten years ago, according to the captions, 
she was the "personification of sweetness 
and innocence." Her fan pose was taken 
not while she was a film player. 

Continuing to tell "the story of the movies 
... its secrets, scandals, tragedies, triumphs 
and personalities," the compilers of the series 
obviously went out of their way to inject anti- 
quated spicv touches into the feature. 

"For additional sex appeal" in the film's 
elaborate bath scenes of the DeMille vogue, 
the industry is charged with draping "several 



CALLS FILM STANDARD 
98 PER CENT PERFECT 

The Legion of Decency movement 
to raise the standard of motion pic- 
tures has been 98 per cent success f til, 
according to the Reverend Wilfrid 
Parsons, S.J., editor in New York of 
the Catholic magazine, America, who 
told the Catholic Conference on In- 
dustrial Problems, held recently in 
the Hotel Statler in Buffalo, that the 
"producers, after agreeing with the 
Bishops to introduce self -censorship, 
have kept their word and have suc- 
ceeded in giving us pictures which are 
on the whole acceptable morally as 
well as artistically." 

Father Parsons told the delegates 
that "Joseph I. Breen, the Production 
Code Administrator in Hollywood, 
has passed over 200 pictures and we 
have found that at most three of 
those are unsatisfactory. That result, 
more than 98 per cent perfect, is 
entirely due to the efforts of the 
Legion of Decency." 



half clad 'slave girls' " around its marble pools. 

An extremely tame love scene of 1909, taken 
from Biograph's "Miser's Daughter," with 
King Baggott and Florence Lawrence, shows 
the pair standing over a rustic gate, while 
another, with Jean Harlow and Clark Gable 
seen embracing on a couch, tell how "love mak- 
ing in the movies has changed in 25 years." 
Gable's "protruding ears," it points out, "several 
times blocked his path to stardom." Obviously 
the series in no way gives effect to the im- 
provements made by the industry in improving 
motion picture and publicity standards during 
recent months. 

In one place the Des Moines Register and 
Tribune syndicate semi-charitably observes that, 
"in fairness to the movie industry, it must be 
said that while 'Hollywood Uncensored' shows 
'there is something rotten in Denmark,' it also 
shows that all Denmark is not rotten." 

A scene with Mary Irwin and John E. Rice, 
supposedly taken from "The Widow Jones," of 
1896. is accredited with having introduced 
"necking" to the screen. For a second com- 
parison with "the type of love making common 
in pictures today," Claudette Colbert and Fred- 
ric March are shown embraced in an old film. 

Censor Conflicts Introduced 

Other scenes picture well known film folk in 
stills taken from features which had coriflicts 
with censor boards. 

Some typical captions are: "Nana (Anna 
Sten) the Unchaste Woman"; "A Girl (Louise 
Brooks) Adjusting Her Garter;" "Nose 
Thumbing;" "Infamous Passion Dance;" 
"Girls in Scanty Draperies ;" "A Kiss on the 
Neck Is Censored." 

Almost always the stills are used in such a 
manner as to convey the worst impressions, 
which are further deepened bv the captions. 

Dolores Del Rio is acclaimed the "most beau- 
tiful star" and Billie Dove "the most beautiful 
of all time." The series has .Samuel Goldwvn. 
"famed judge of chorus girl beauties." select 
"the most beautiful chorus girl." and he picks 
Jane Hamilton. In showing Jean Harlow as 



the girl in Hollywood with "the best figure," 
an old still of Jean in a bathing suit is used 
by the writer. 

Some of the "secrets" of Hollywood's better 
knowns are concentrated in a whole roto sec- 
tion, which shows closeups of Mae West's 
"double chin and round face," Clark Gable's 
"protruding ears" (again), Jean Harlow's 
"pointed nose," Claudette Colbert's "wide nose 
and high cheekbones," Ruth Chatterton's "tilted 
nose," and Katharine Hepburn's "wide nostrils, 
short nose and freckles." A caption says that 
Norma Shearer is "bowlegged." 

The captions add that "beautiful" Constance 
Bennett "usualy wears her clothes high on her 
chest, to conceal a too-prominent collar bone." 
whereas "Janet Gaynor is flat-chested and 
Sylvia Sidney's chest is very noticeable," as a 
side photo reveals. Paul Lukas, Conrad Nagel 
and Jack Holt wear wigs, fans are told. 

On the subject of "faked scenes" and trick 
mechanism there is a picture of the King Kong, 
"thirty-foot monster" as he really was — ^20 
inches high, and of a "life-sized farm," actu- 
ally running a few feet on a studio back lot. 

Not more than ten per cent of the series can 
be classified as genuinely historical and bio- 
graphical without any bid for sensation. 

Mr. Pope spent four weeks in Hollywood last 
spring assembling the material. 

Two or three studios — including Paramount 
and probably Warners — cooperated whole- 
heartedly ; others, particularly Fox and MGM, 
gave his plans a cool reception. Those which 
cooperated believed the pictures were to be 
used for a constructive purpose. 

Decency Campaign Factor 

A studio executive who at his own request is 
unnamed believes that the original motive was 
to prepare a pictorial history but that the 
opening of the Legion of Decency campaign 
changed the paper's plans on a basis of reader 
interest. 

Stanley A. Brown, district manager at Des 
Moines of the Tri-States Theatre Corpora- 
tion, of which A. H. Blank is president, said 
Mr. Pope had "explained to me that his or- 
ganization was anxious to produce a series of 
articles to be known as 'The Evolution of the 
Alotion Picture Industry,' " and that on this 
basis he had arranged for introduction to major 
companies' representatives on the Coast. 

Lansing Ray, publisher of the St. Louis 
Globe-Democrat, told exhibitors that when he 
first contracted for the series, he believed that 
it as originally presented to him would make 
St. Louis more motion picture conscious. 

Subsequently the Motion Picture Theatre 
Owners of St. Louis, Eastern Afissouri and 
Southern Illinois formally protested against 
the series. 

Theatre owners in Kansas City, Mo., sub- 
sequent runs who are members of the Inde- 
pendent Theatre Owners Association, were 
compelled to run a trailer advertising the syn- 
dicated feature, which appears in that city in 
the Journal-Post, due to a revenue-raising con- 
tract between the ITO and the newspaper. 

None of the pictures in the feature was taken 
in Hollywood since the industry accepted the 
platform set down by J. J. McCarthy and the 
Advertising Advisory Council to raise the 
standards of stills, publicity and other forms 
of merchandising. The syndicate did not reveal 
this fact to its readers. 

In contrast to the sensational series, the 
Kansas City Star announced a policy of coop- 
eration with the industry in not publishing 
pictorial material that may add fire to the 
church campaign. 

The St. Louis Glohe-Dcmocrat anpears to be 
doing much to restore the goodwill of the in- 
dustry in that area, through a new daily fea- 
ture of its own, known as "Hollywood Today," 
made up of current stills supplied by exhibitors. 



January 12, 1935 



MOTION PICTURE HERALD 



ST. LOUIS GRAND JURY QUIZ 
BASED ON "FREEZING" FIUVIS 



And Big Business Fears It's Pre- 
lude to General Tightening 
of the Antitrust Law Reins 
Under the Existing Codes 

BULLETIN 
The federal grand jury hearing 
at St. Louis into the operations of 
distributors terminated unexpect- 
edly late Wednesday and court 
stenographers were at work on 
the findings which were to be re- 
turned in open court Thursday. 
The sudden closing of the secret 
hearing was considered indication 
that the Department of Justice 
had sufficient evidence to warrant 
the voting of indictments. Block 
booking and film code were un- 
derstood to have been considered. 

The United States Government set out 
on Monday morning, reputedly with 
criminal indictments in mind, to deter- 
mine why independent motion picture 
theatre owners are unable to obtain from 
the large, competitive circuit-distributors 
sufificient product with which to operate 
their properties. 

Specifically, the Department of Justice 
started in St. Louis the first major antitrust 
action in seven years through the prelimi- 
nary procedure of a federal grand jury in- 
vestigation into the reasons why the inde- 
pendent first-run Ambassador, Missouri, 
and new Grand Central theatres were al- 
legedly "frozen out," product-wise, by the 
large distributors. 

Of greater significance, however, was 
the opinion held in Washington that the 
action really had launched an "antl-mon- 
opollstlc" campaign, reputedly approved 
by the President, to convince all Ameri- 
can business that the antitrust laws had 
not been entirely suspended through the 
liberties granted by the National Indus- 
trial Recovery Act. Big business viewed 
the situation, In private, with much appre- 
hension when It heard that the St. Louis 
incident was considered by many as the 
prelude to a general move to "tame 
down" some large Industries allegedly mis- 
using privileges for concerted action as 
codified Industries. 

Leaders of motion pictures in New York 
and along Film Row in St. Louis inter- 
rupted normal business to testify in the 
grand jury room in answer to federal sub- 
poenas, 100 of which were served. 

Administration ofificials would not talk 
about the St. Louis grand jury investigation, 
but the Capital expected that if the St. Louis 
case were successful, similar proceedings 
would be brought in other industries. 

It was learned on good authority that not 



only had the Department of Justice been 
assured of the support of President Roose- 
velt, but that frantic efforts had been made 
to head off the inquiry, that the matter had 
been carried to the White House by both 
representatives of the motion picture indus- 
try and the United States attorney-general, 
where they were told that the President 
thoroughly approved of the Department's 
determination to bring prosecutions. 

So far as officials of the Department of 
Justice are concerned, the motion picture 
case is said to be merely a routine prosecu- 
tion. That the film industry was singled out 
as an example is said to be due, not to the 
fact that the Administration is necessarily 
more critical of this business, but simply be- 
cause it afforded the first complaint on 
which proceedings could be based. 

Triple Significance 

Whether successful or not, the Govern- 
ment's move is expected to change the view- 
point of industry generally as to freedom 
from the antitrust laws accorded by the 
Recovery Act. 

The St. Louis case has a triple signifi- 
cance : ( 1 ) Showing the nation at large, and 
industry in particular, that the antitrust 
laws still are in force; (2) Serving as an 
important test in the motion picture indus- 
try's old controversy over the right claimed 
by distributors to specify what pictures an 
exhibitor may buy and which exhibitors 
may buy them, and (3) Serving also as an 
answer to the complaints of independent 
exhibitors as a whole that the NRA's mo- 
tion picture code did not give them the 
needed protection. 

A spokesman for the Justice Department 
at Washington explained to the press that 
the case involved the principle whereby a 
producer who also owned some theatres 
would, to increase his profits, "get in ca- 
hoots" with others, in a "freezing out" of 
the independent exhibitors. An independent 
must conform to the "rules" and take such 
pictures as were specified for him or lose 
out, he added. 

Noticeably absent from participation in the 



CRIMINAL INDICTMENT 
IS DECLARED PURPOSE 

The St. Louis Post-Dispatch de- 
clared Wednesday that criminal in- 
dictments are being sought by the 
Department of Justice in the St. Louis 
case, and an Associated Press dispatch 
qtioted the Department of Justice un- 
officially as having described the in- 
quiry as being an investigation into 
the activities of Warner Brothers. The 
Post-Dispatch added that the investi- 
gation "is the outgrowth of repeated 
complaints by independent exhibitors 
in cities throughout the country." 



Hundred in Film Business Sub- 
poenaed to Testify; Depart- 
ment of Justice Action As- 
sured of Roosevelt Support 

investigation was the Federal Trade Commis- 
sion which, with the Department of Justice, has 
jurisdiction over antitrust matters. The Trade 
Commission has conducted numerous antitrust 
investigations in motion pictures, few success- 
ful from the Government's standpoint. 

Although the St. Louis proceedings in which 
the Government is expected to present evidence 
in a specific instance to show a conspiracy to 
deny first-run product to independents in that 
area, the Government's move really dates back 
to last summer's "little man" hearings on the 
code before the National Recovery Review 
Board, then headed by Clarence Darrow. Too, 
the grand jury investigation brings into the 
picture again, as one of the two Justice De- 
partment officials handling the case, Russell B. 
Hardy, special assistant to United States At- 
torney General Cummings. It was Mr. Hardy 
who assailed the motion picture code before 
the Darrow board, acting as a Government 
agent. 

The testimony of independent witnesses be- 
fore the Darrow Board is expected to bulk 
largely in the St. Louis case, as evidence that 
no steps have been taken to correct the socalled 
abuses revealed by the Darrow investigation. 

The Government's contentions in the St. 
Louis case are said to represent substantially a 
repetition of charges made against the large 
companies last year by independents testifying 
before the Darrow board, and since, principally 
by independents of New York and Chicago. 

Counter-Fire to Borah 

In some quarters it is believed the investiga- 
tion was calculated in part to head off criticism 
in Congress by Senators William E. Borah of 
Idaho and Gerald P. Nye of North Dakota, 
both insurgent Republicans, who have protested 
vigorously against liberties from antitrust laws 
granted large codified industries by the Re- 
covery Act. Both Senators have repeatedly 
condemned the film code and have frequently 
threatened to move for Congressional investi- 
gation of both the code and the industry. Sen- 
ator Borah was reported this week to have 
declared at Washington that if the St. Louis 
case does not get through the law courts he 
will bring the situation up on the Senate floor, 
probably with the support of Senator Nye. 

Initial steps pointing to a Congressional in- 
vestigation of monopolistic practices under 
codes were taken by Senator King (Utah), 
who has pending before the judiciary commit- 
tee of the Senate a resolution seeking to de- 
termine 

1. Whether the Recovery Act has en- 
couraged or promoted monopolistic prac- 
tices. 

2. Whether codes have tended to 
nullify the antitrust laws. 

3. Whether legislation Is needed to re- 
store those laws to their former position. 

4. Whether the antitrust laws are ade- 
quate for the control of monopolistic 
practices. 

Assistant Attorney- General Hardy is ex- 
pected to repeat before the St. Louis grand 

(^Continued on following page) 



12 



MOTION PICTURE HERALD 



January 12, 1935 



JIM REED HEADS DEFENSE COUNSEL 



(Continued from preceding page) 

jury testimony similar to that which he ex- 
pressed before the Darrow board last year 
when he declared that the number of indepen- 
dent theatres had dropped considerably since 
1919, and that the socalled "Big Five" was 
controlling not only the making of pictures, but 
also distribution and theatre operation. He said 
at that time that the Department had twice 
warned the large companies they were in vio- 
lation of the Sherman antitrust act. 

Information Sought 

Another contributing cause to the filing of 
the St. Louis case was believed at Washington 
to be the failure of large companies to comply 
with requests for certain informa,tion asked by 
the Department of Justice. 

Unofficial reference was made to the break- 
ing of the "radio trust" in 1928, and the rem- 
iniscences of old political observers of the 
major antitrust case brought during the ad- 
ministration of Theodore Roosevelt against the 
Standard Oil Company of Indiana, which was 
fined $29,000,000 by. Judge Kenesaw Mountain 
Landis. 

Subpoenas, of a "John Doe" nature, were 
served last week on 100 motion picture corpo- 
rations and individuals, executives of virtually 
all leading distributing companies, and on their 
exchange managers in St. Louis, district and 
home office and sales representatives, and 
others. 

Some of those called were Charles Cella, St. 
Louis theatre owner; Ben Reingold, Fox St. 
Louis exchange manager; Harry Koplar, the- 
atre owner ; James Winn, Warner manager ; 
Joseph Garrison, manager for Universal ; Harry 
Scott, United Artists manager ; Louis Ellam, 
RKO ; Clayton Lynch, MGM ; Byron Moore, 
manager of the Shubert theatre in St. Louis, 
and Robert Hicks, managing the St. Louis Or- 
pheum, both Warner theatres ; Harry Green- 
man, manager, St. Louis Fox theatre ; Nelson 
Cunliff, trustee of Skouras Brothers ; Thomas 
N. Dysart, representing the landlord owning 
the buildings housing the Ambassador, Grand 
Central and Missouri theatres ; former Mayor 
of St. Louis Frederick H. Kreismann, and Jo- 
seph H. Grand and Jacob ChasnofF, St. Louis 
attorneys. 

Zoning Records Subpoenaed 

One subpoena was for the records of the St. 
Louis Clearance and Zoning Board, served on 
Secretary Schofield. 

Others on hand to testify and otherwise par- 
ticipate in the case were Harry Arthur and 
Jack Partington, of Fanchon and Marco ; 
Louis Phillips, attorney representing Pa.ramount ; 
Sidney Bromberg, MGM attorney; Robert 
Youngman, attorney, and Jules Levy and Cres- 
son Smith, sales executives, of RKO ; Edward 
Raferty, counsel for United Artists ; Spyros 
Skouras, circuit owner ; Abel Cary Thomas, 
general counsel for Warner Bros. ; Adolph 
Schimel, representing Universal ; William Jaf- 
fee, counsel for Columbia, and John H. Leahy, 
attorney for Allen Snyder, lessee of the three 
theatres involved. 

The large companies were further repre- 
sented by Joseph Bernhard, head of Warner 
Theatres, and M. A. Silver, western circuit 
division manager; Andrew W. Smith, Jr., east- 
ern sales manager of Warner ; Sam Dembow, 
Jr., former vice-president of Paramount the- 
atres ; Neil Agnew, Paramount sales manager ; 
Louis Astor, assistant sales manager of Colum- 
bia ; W. J. Kupper, western division manager 
for Fox Film; Harold S. Bareford and Joseph 
Hazen of Warner and Paul Burger of United 
Artists. 

The subpoenas were issued by Federal At- 
torney Harry C. Blanton of St. Louis, after 



ONWARD, CHRISTIAN 
SOLDIER 

Millionaires in this country would 
be the first to be called for war under 
a bill introduced in Congress by Rep- 
resentative Thomas O'Malley, Demo- 
crat, of Wisconsin. 

Co7ttending that wars are fought to 
"preserve the wealth of the capital- 
ist," Congressman O'Malley said he 
was convinced the only effective 
method of curbing them was to com- 
pel those who "profit most by their 
consequences to serve in the ranks and 
answer the military roll call before 
anyone else may be called." 

He named Henry Ford, J. P. Mor- 
gan and the Rockefellers as first- 
choice privates in the ranks and sug- 
gested that the motion picture indus- 
try would be well represented. 

"Censor Will Hays might even be 
given a chance to make a real dra- 
matic debut," Congressman O'Malley 
observed. 



Russell Hardy and Harold L. Schilz, special 
antitrust assistants to Attorney General Cum- 
mings, had arrived in St. Louis to assist. 

A bitter contest is assured, as James A. Reed, 
former United States Senator, and reputed 
critic of the Roosevelt Administration, is head 
of the defense counsel. Air. Reed has been 
aligned in the past with Senators Nye and 
Borah in insistence that the Government deal 
sternly with monopolies under the Sherman 
law. 

The exact legal nature of the charges has 
not been made public, since the case still is 
within the closely guarded federal grand jury 
room. Nor has any of the testimony or names 
of those testifying been revealed. The pro- 
ceedings will continue secretly until the grand 
jury files its report in open federal court. 

It is generally believed, though not 
officially confirmed, that the specific pro- 
ceedings are due to the complaints made 
by the owners and managers of the Am- 
bassador, new Grand Central and Missouri 
theatres as to inability to obtain product 
for those houses. It is further understood 
that Warner Brothers is the principal ob- 
ject of the complaint. There has been a 
prolonged struggle for control of the first- 
run situation in St. Louis, with Harry Kop- 
lar, pioneer exhibitor, and his associates, 
Fanchon and Marco, battling against the 
Warner interests. 

The key to the situation appears to be the 
operations involving the St. Louis holdings 
built up by the brotliers Skouras — Spyros P., 
Charles P. and George P., who from the posi- 
tion of bus boys in a local hotel became domi- 
nant factors in theatre affairs throughout the 
country. Harry Koplar was associated with 
the Skourases in the St. Louis Amusement 
Company and Skouras Brothers Enterprises, 
which are the St. Louis holding companies for 



the local properties from which the brothers 
stepped into national exhibition activities with 
Warner and later with Fox. 

Alliance With Paramount 

Prior to selling out their St. Louis holdings, 
in September, 1928, to Warner, the Skourases 
had formed an alliance with Paramount- Publix 
in operation of the Ambassador and Missouri 
and also three first-run theatres in Indianapolis. 
Through many interlocking corporations the 
St. Louis first-runs and a string of neighbor- 
hood and suburban properties were dominated 
by the Skourases and their associates. Mr. 
Koplar, who was one of the associates, in time 
affiliated with Allan Snyder, a St. Louis utility 
engineer, who had entered the local first-run 
field after the Ambassador, Missouri and new 
Grand Central had been bought in at foreclos- 
ure proceedings by committees representing 
bondholders. 

Since Warner Brothers became interested in 
the St. Louis theatres, considerable litigation 
has involved the holding companies of Skouras 
Brothers Enterprises and St. Louis Amuse- 
ment, and it is generally believed in that city 
that Mr. Koplar was prominently identified 
with the interests sponsoring much of the liti- 
gation against the controlling interests of the 
companies, although the original suits did not 
mention Mr. Koplar by name. These suits were 
something more than the usual lawsuits be- 
tween minority and majority stockholders, be- 
ing marked by much personal bitterness. 

After the bondholders' protective committees 
had bought in the Ambassador, Missouri and 
Grand Central theatres and entered into a leas- 
ing arrangement with Mr. Koplar's associate, 
Allan Snyder, Mr. Snyder retained Fanchon 
and Marco to manage the properties. 

At the head of Fanchon and Marco is Harry 
Arthur and associated with him in an executive 
capacity is Jack Partington. Directing the five 
first-run St. Louis theatres operated by Fan- 
chon and Marco are Harry Koplar, Harry 
Greenman and Charles Kurtzman. 

The St. Louis theatre, which is not involved 
in the Government's case, and the Grand Cen- 
tral theatre have been dark for some time be- 
cause, it had been said, of inability to obtain 
sufficient first-run product. 

Outbid at Public Sale 

Warner Brothers had been outbid at the 
public sale of the Ambassador, Missouri and 
Grand Central theatres, and so concentrated its 
St. Louis theatre operations on the Shubert 
theatre on Grand boulevard, and the Orpheum, 
at Ninth and St. Charles. Besides their own 
Warner and First National product, the com- 
pany has held the exclusive first-run franchise 
for Paramount and RKO product. 

Late last summer United States District At- 
torney Blanton at St. Louis and also the De- 
partment of Commerce at Washington received, 
presumably from tiie Allan Snyder-Fanchon 
and Marco interests, a complaint about una- 
vailability of product. The Department of 
Justice immediately started a secret investiga- 
tion. 

At a recent hearing before Referee in Bank- 
ruptcy Hope, when the St. Louis first-run 
situation came up for formal discussion, coun- 
sel for the bondholders' protective committee 
for the Ambassador, Missouri, and Grand 
Central, indicated that legal action would be 
taken in an attempt to enforce a contract 
which those theatres had held for the St. Louis 
first-run right to Warner product and First 
National Pictures. It was charged that the 
pictures of these companies were part of the 
security for the bond issue. 

The Ambassador theatre has been able to 
get only product of Universal, Fox and Co- 
lumbia for showing in 1934-35. 



January 12, 1935 



MOTION PICTURE HERALD 



13 



THE CAMERA RE PORTS 



ON BROADWAY. (Below) Constance 
Cumnnings, who, leaving the screen (tem- 
porarily, of course), is contributing to the 
apparent success of "Accent on Youth," 
New York stage play written by Sannson 
Raphaelson, playwright and Fox scenarist. 





PLANNING THE ACTION. (Above) A 
miniature model of a set for Warner 
Brothers' screen production of Max Rein- 
hardt's "Midsummer Night's Dream," 
Shakespearian fantasy being created with 
Mendelssohn's music. Shown studying the 
set are William Dieterle, director; Rein- 
hardt, and Anton Grot, art director. 

DANCE CREATORS. (Below) The De 
Marco's, who have been signed by War- 
ners to create a special dance in "The 
Caliente." 





IN SECOND SERIES. Joe Cook, stage and 
screen comedian, who has started on his 
second series of two-reelers for Educa- 
tional. The first of the group, which is be- 
ing made at Astoria, L. I., will be "Mr. 
Widget." 



14 



MOTION PICTURE HERALD 



January 12, 1935 




EXHIBIT A. Which begins 
, above) something of a dis- 
play of new fllmdom babies. 
He (for he it is) Is officially 
Timothy Andrew Devine, but 
just Tad to Mr. and Mrs. 
Andy Devine, his parents. 
Mr. Devine is of course Uni- 
versal's popular comedian. 

AGE 3 (MONTHS). At left, 
Mary Jane Barrett, Educa- 
tional player and wife of 
Ernest Truex, Educational 
comedian, with her son, Bar- 
rett Ernest. 



FOR THE FAMILY ALBUM. Concluding (If you've been reading 
this page correctly) this week's little baby show with Harry 
Joe, Jr., son of Harry Joe Brown, director-producer, and 
Mrs. Brown, which Is to say, Sally Filers. Miss Filers recently 
completed the lead In Columbia's "Carnlva 





A TENNESSEE COLONEL. And Tennessee is right, believe It or 
not. There are only twenty of that variety, and this Is how 
Howard Waugh (right), Warner zone manager In Tennessee and 
Kentucky, became one of them. Shown making the commission 
presentation is Capt. Billy Stanton, Tennessee official. 



A LAP-FULL. Contrived by Irvin Shrewsbury Cobb, the noted 
humorist, upon a visit to the Fox studio with his granddaughter, 
Patricia Brody. Little Miss Brody (left knee) was thus privileged 
to meet the famous little girl on the right knee, the Fox star, 
Shirley Temple. 



January 12, 1935 



MOTION PICTURE HERALD 



15 



CONFLICT ON "BANK NIGHTS" WIDENS; 
IOWA EXHIBITOR WINS IN TEST CASE 



Injunction Weakens Code Au- 
thority's Police Power; Courts 
and Attorneys Argue Legal- 
ity under Local Lottery Laws 

That clause in the Motion Picture Code 
which concerns "Bank Nights" and other 
forms of business stimulant, has taken front 
place ahead of clearance and zoning as the 
code problem of most vital concern at the 
moment to operations of many hundreds 
of subsequent run theatres. 

The merchandising device generally 
known as "Bank Nights" is the cause of 
much wrangling among competitive exhibi- 
tor users and non-users, the flood of such 
code complaints further clogging the al- 
ready over-burdened, slow-moving wheels 
of Grievance Board and Code Authority 
machinery. 

Attorneys at Variance 

State attorneys-general in many sections 
appear unable to make up their collective 
minds as to the legality of the "Bank Night" 
under local lottery laws, and at least one 
late decision in a bitterly fought court 
action, ruling in favor of the alleged vio- 
lator, not only dismissed the violation but 
brought a double victory to the exhibitor in 
the form of an injunction restraining the 
Code Authority and the film exchanges from 
cutting off his film supply for refusal to 
comply. This injunction weakens consider- 
ably the Code Authority's limited police 
power. 

Section I of Part 3 of exhibition trade 
practices specifically says: "No exhibitor 
shall lower the admission prices publicly 
announced or advertised for his theatre 
by giving rebates In the fornn of lotteries, 
prizes, reduced scrip books, coupons, 
throwaway tickets, or by two-for-one ad- 
missions, or by other methods or devices 
of similar nature which directly or In- 
directly lower or tend to lower such an- 
nounced admission prices and which are 
unfair to competing exhibitors, or which 
deceive the public." 

Subsequently Sol A. Rosenblatt, then division 
administrator of the NRA and now its com- 
pliance director, ruled that the clause was in- 
tended to embrace "Bank Nights" and such, 
but, as is usually the procedure in handling 
complaints of unfair competition, each Local 
Grievance Board must determine each case on 
its individual merits. 

Evidently the Grievance Boards and the Code 
Authority consider the copyrighted plan of Af- 
filiated Enterprises, which is generally in use, 
to be a violation, because virtually all the de- 
cisions by the Grievance Boards in such cases 
have so stated, and these rulings were gen- 
erally sustained by the Code Authority when- 
ever an appeal was taken. 

Possible loss of film for failure to cease and 
desist was the subject of the latest "Bank 
Night" conflict, which resulted in a complete 
victory for the exhibitor, Don Thornburg, oper- 
ating both the Strand and Family theatres in 
Marshalltown, Iowa. 

On September 25 the Des Moines Grievance 
Board, acting on a "Bank Night" complaint 
filed by Mr. Thornburg's competitor, M. G. 
Rosckop, of the Marshalltown Casino, decided 



against the defendant Thornburg, who appealed 
to the Code Authority. 

Meanwhile, Mr. Thornburg wrote letters of 
protest to President Roosevelt, Mr. Rosenblatt, 
Deputy Administrator William Farnsworth and 
others, declaring that if he was compelled to 
discontinue using the plan at his theatres he 
would close both houses and bring suits for 
damages against the aforesaid officials and the 
whole NRA structure. 

Moving quickly to forestall any attempt of 
the Code Authority to effect compliance by 
cutting off his film supply for persistent viola- 
tion of the clause, Mr. Thornburg obtained in 
court a temporary injunction. 

Probably the most inconsistent angle to the 
entire "Bank Night" situation is the inability 
of some state courts and their own state's attor- 
ney-general to agree on the legality under the 
lottery laws of those states. There have been 
countless contests in recent months. In any 
event, however, the Code Authority acts inde- 
pendently. 

In this connection, too, Mr. Thornburg won a 
victory over the Grievance Board's order to 
cease and desist. It seems that Walter Maley, 
first assistant attorney general, had ruled on 
December 8 that "Bank Nights" are a lottery 
under the Iowa law. C. C. Dunsmoor, of the 
Capitol at Marshalltown, then brought a suit 
against Mr. Thornburg in Marshalltown's 
municipal court, charging Thornburg with 
"wilfully making, establishing and making pub- 
lic a scheme for a lottery," contrary to the 
Iowa statutes. 

Not Lottery, Judge Rules 

The case went to trial December 22, and 
Judge L. R. Sheets ruled that "Bank Night" as 
practiced by Mr. Thornburg is not a lottery. 
The judge said three factors must be present 
to make a scheme a lottery : a consideration, 
chance and a prize. Those participating, he 
added, must pay something to take a chance 
to win a prize. 

Finally, word came from Des Moines this 
week that Edward L. O'Connor, attorney gen- 
eral of Iowa, has suspended Walter Maley's 
opinion declaring "Bank Nights" a lottery. The 
attorney general notified the 99 county attor- 
neys in the state to disregard the original rul- 
ing pending further investigation. It appears 
unlikely, however, that the attorney general 
will take any further action in view of Judge 
Sheets' decision. The Thornburg case had been 
arranged for by Mr. Thornburg himself in 
order to test the original ruling. 

Outstanding in Judge Sheets' decision was 
his opinion that Thornburg through the device 
"neither directly nor indirectly receives any 
pecuniary compensation." 

It became known this week that proponents 
of the plan will wage an aggressive fight to 
eliminate or sharply modify sections of the 
code restricting prizes, rebates, "Bank Nights" 
and the like, at hearings on code revision be- 
fore the National Industrial Recovery Board 
at Washington, starting this week. 

In Kansas City, R. W. McEwan, a rep- 
resentative of the "Bank Night" distrib- 
utors, said that efforts particularly will be 
directed at legalizing the plan under the 
code. Mr. McEwan declared that petitions 
bearing thousands of signatures of exhib- 
itors, professional men, merchants and 
patrons requesting code modification In 
this particular have been placed on file 
with the NRA authorities at Washington. 

"Bank Nights" and similar devices have 
given the Code Authority as much trouble in 
other exchange territories. 

In Kansas City, nine cases pending with the 



Annmunition Being Amassed 
for Fight at Code Revision 
Hearing in Washington; 
Many Cases Before Boards 

Local Grievance Board or with the Code Au- 
thority on appeal have been withdrawn by the 
complainants. Glen W. Dickinson Theatres, 
which recently started using "Bank Nights," 
withdrew complaints previously filed against 
eight competitors. 

Any Action Awaits Complaint 

Neither the Local Grievance Boards nor the 
Code Authority will take any action against 
any user of "Bank Nights" unless and until a 
competitor files a complaint. 

Frank H. Cassil, Rialto theatre, St. Joseph, 
Mo., was compelled to file a certificate of com- 
pliance on order of the Kansas City Grievance 
Board which charged him with continued vio- 
lation of a previous ruling ordering him to 
drop "Bank Nights." 

In Milwaukee the Local Grievance Board 
ordered that "Bank Nights" be discontinued 
at the Riviera, Milwaukee ; Paramount, at 
West Allis ; Orpheum and Strand, Green Bay ; 
Embassy, at Neenah ; Brin, at Menasha ; Allis, 
at West Allis, and the Rex, at Oshkosh. The 
seven last named properties are operated by 
Wisconsin Amusement Enterprises. 

The Code Authority Monday heard charges 
by William Posters, of Fox West Coast The- 
atres, that the Los Angeles Grievance Board 
acted in a manner that was "biased, preju- 
diced and partial" in holding West Coast the- 
atres at Santa Paula, Cal., and Los Angeles 
to be in violation of the code for staging "Bank 
Nights." West Coast had taken an appeal. 

Many Appeals Considered 

At the same time the Authority was consid- 
ering appeals from Local Grievance Board de- 
cisions on "Bank Nights" involving the Gra- 
nada, Alhambra, Cal., against the Mission, at 
San Gabriel, Cal. ; Palomar, Oceansidej Cal. 
vs. Pala, Escondido, Cal. ; Princess, Storm 
Lake, Iowa, vs. Empire, same city ; Mission, 
Ventura, Cal., vs. Oxnard, Oxnard, Cal. ; Capi- 
tol, Sioux City, Iowa, vs. Rialto, same city ; 
Publix, La Salle, 111., vs. Peru and State the- 
atres at Peru, 111. ; Watseka, Watseka, 111., vs. 
Little theatre, same city; Majestic, Milford, 
111., vs. Lorrain, Hoopeston and Little theatres, 
Watseka, 111. ; Lisbon Opera House, Lisbon, 
Ohio, vs. Rex, Lisbon, same oity ; Loew's 
United Artists theatre and Mary Anderson, at 
Louisville, Ky., vs. Rialto, same city. 

Earlier, the Code Authority sustained Local 
Grievance Boards in "Bank Night" decisions 
found against the Harding, Lincoln, Metropoli- 
tan and El Rey theatres, at San Francisco ; 
Avon, at Lenoir, S. C, and the Chieftain, at 
Sac City, Iowa. 

The federal courts at Denver had under ad- 
visement a situation similar to the Marshall- 
town case. Harry Huffman, Denver circuit 
operator, obtained a temporary injunction 
against the Authority and exchanges, pending 
a full hearing, probably later this week, over 
the use of "prizes." 

On September 25, the Denver Grievance 
Board, on the complaint of the Denham and 
Ogden theatres, declared the giving away of 
automobiles by Mr. Huffman at his Aladdin, 
Bide-a-Wee, Bluebird, Denver, Orpheum, Par- 
amount, Rialto and Tabor theatres, was in vio- 
lation of the code. Mr, Huffman appealed to 
the Code Authority, which sustained the Griev- 
ance Board's decision. 

The Huffman interests refused to abide by 

(.Continued on page 18, column 3) 



16 



MOTION PICTURE HERALD 



January 12, 1935 



INTRODUCED QUOTA BILL WORRIES 
INDUSTRY IN NEW SOUTH WALES 



Newly Formed Trades Council 
Wants Distributors Exempted, 
Protests Any Ministerial Con- 
trol, Asks Uniform Legislation 

By CLIFF HOLT 

Sydney Correspondent 

Introduction of the awaited quota bill in 
the New South Wales legislative assembly 
by Chief Secretary Chaffey is speeding the 
activities of the newly formed Motion Pic- 
ture and Allied Trades Council, organ- 
ized by exhibitors, producers and distribu- 
tors in order to present a united front in 
dealing with the Government on the pro- 
posed legislation. 

It is doubted that the Quota will become 
law before next month, as Mr. ChafYey, in 
conferring with representatives of all 
branches, said the business should be given 
full opportunity to be heard. 

Industry Sonnewhat Perturbed 

At a late hour the industry is becoming 
somewhat perturbed as to what the effects 
of quota legislation will be. Distributors 
are anxious to be excluded from the new 
law entirely ; exhibitors are not unduly 
alarmed with it so long as it is judicially 
conceived and applied; and producers, while 
they welcome it, maintain that the probable 
growth of mushroom companies and the con- 
sequent flood of inferior pictures will ham- 
per their efforts to establish the Australian 
producing industry on a stabilized and com- 
mercially profitable basis. 

The N. S. W. Government's ostensibly 
swift decision to bring down quota 
legislation came as a surprise to those 
unacquainted with the inside trend of 
events. In any case, it seems that if 
the industry did know what was com- 
ing, its political roundsmen left their action 
until too late. I doubt if the Government 
will take much heed of their pleas at this 
late hour — more especially as the Quota Bill 
has been framed along lines identical with 
those laid down by Mr. Marks. If delayed, 
some drastic changes may be made to the 
bill, but if it obtains an early passage, the 
bill will be as follows, with perhaps two or 
three minor alterations : 

Distributors: First year, 5 per cent; second 
year 7'/2 per cent; third year 10 per 
cent; fourth year, I21/2 per cent; fifth 
year, 15 per cent. 

Exhibitors: First year, 4 per cent; second 
year, 5 per cent; third year, 7'/2 per 
cent; fourth year, 10 per cent; fifth 
year, I2I/2 per cent. 

The Minister is given the authority to 
modify the requirements if in any year he 
is confident that the requirements are not 
commercially practicable. 

Producers, distributors and exhibitors 
must be registered. 

The standard of merit will be decided by 
an advisory committee of 11, appointed to 
assist the Minister and consisting of two 
representatives of producers, of Australian 



pictures, two distributors, two exhibitors, 
and five outside the industry, one of whom 
will be the Commonwealth censor. No pic- 
ture can be submitted for quota benefits un- 
til it is passed by this committee as reaching 
the necessary standard. 

The clause under which it is proposed to 
permit exhibitors to reject any number of 
films other than Australian quota pictures, 
in order to meet their obligations, contains 
the stipulation that this right of rejection 
must be exercised in regard to foreign films 
before rejecting British product. The Brit- 
ish interests had feared that Australian ex- 
hibitors would shelve British productions in 
favor of Australian and American, rather 
than interfere with American contracts, 
especially with a little judicious "pressure" 
from American exchanges. This, of course, 
would have proved a severe handicap to 
British producers, who have long come to 
regard the Australian market as one of their 
best sources of revenue. Indeed, the British 
would like to have their product exempted 
in entirety from the rejection privilege. 

On the other hand, in its representations 
to the Government on the eve of the bill's 
first reading in Parliament, the Motion Pic- 
ture and Allied Trades Council made no 
reference to rejection, but set out its recom- 
mendations as enumerated : 

(1) An opportunity to confer with the 
Government in detail. 

(2) Elimination of the distributors' quota 
law. 

(3) Uniform legislation in all States, as 
one state alone cannot operate a quota. 

(4) Elimination of the right of the Min- 
ister to control the film business. 

(5) Simplification of the quota law, 
based upon quality and the right of the 
exhibitor to buy his pictures where he 
likes. 

Those resolutions, passed at the inaugural 
meeting of the Council, suggest that Britain 
is alone in her fight to have the rejection 
clause eliminated or applied solely to for- 
eign films. A possible exception is the fly- 
by-night producer who may see in the quota 
the chance for exploitation, but the more 
prominent and established studios, I feel 
sure, would themselves recommend rejec- 
tion. Cheaply and poorly made quota 
"quickies" will do more to retard the prog- 
ress of the local producing industry than 
any one other factor, and if those inferior 
films are rejected wholesale by exhibitors, 
the better class producer will be automat- 
ically freed of an irritating competition 
which can only hamper his efforts. 

Mr. Chaffey said he was informed at the 
Conference that the industry as a whole 
was not opposed to the principle of quotas 
for Australian pictures, as suggested in the 
recent report of the film commissioner, F. 
W. Marks, on whose report the Quota bill 
is founded, but it felt that such legislation 
should be a federal matter, with proper 
safeguards against hardship in any one 
branch of the business. As an alternative 
to federal action it was suggested that final 
action in New South Wales await adoption 
of a similar act by a majority of the other 



Distributor Quota Would Be 1 5 
Per Cent at End of Fifth Year, 
Exhibitor 1 2 1/2 Per Cent; and 
I I on the Advisory Board 

states. He was told that the industry for 
the most part was opposed to a quota for 
distributors and to ministerial control of 
the film business. 

Now that the quota is to become law in 
N. S. W., uniform quota legislation through- 
out the Commonwealth before long can be 
regarded as a certainty. Already there are 
whisperings that Victoria is again becom- 
ing active and that the Quota Bill will be 
brought before the House for a second time 
in the early months of this year. If it does 
eventually introduce a quota, the Victorian 
Government will have constituted one of the 
most amazing reversals of policy imagina- 
ble. With the bill accepted by the public as 
virtually passed some months ago, Victoria 
threw it out at the last possible moment, 
under pressure from British production in- 
terests, but Britain may no longer be 
anxious to step in once the law gets under 
way in the more important mother state. 
Assuming that a quota is eventually brought 
into being in N. S. W. and Victoria, its 
early appearance in Queensland, South 
Australia and West Australia will become 
inevitable. 

Deitrich^ Hearst 
Film Official^ Dies 

Theodore C. Deitrich, director of public- 
ity for Hearst Metrotone News and Cosmo- 
politan Productions, died last Sunday in 
New York from a complication of diseases. 
He was 58 years old. 

Mr. Deitrich had been in the newspaper 
and motion picture businesses most of his 
adult life. He was a reporter on the New 
York American for years, later joining In- 
ternational News Service. He began his 
career as a reporter for the Pittsburgh 
Times in 1896, working his way finally to 
the post of managing editor of the Pitts- 
burgh Dispatch and Pittsburgh Gazette- 
Times. 

Moving to Chicago, Mr. Deitrich became 
a special writer for the Chicago Chronicle, 
remaining in that post for three years. He 
served later on the staffs of the Chicago 
Examiner, San Francisco Examiner and 
New York American, and in 1915 joined 
the Hearst motion picture enterprises. 



License Suspended 

The Seattle city council has revoked for 
30 days the license of the Star theatre, third 
run downtown house, on the recommenda- 
tion of the local censor board, because of 
the showing of an allegedly obscene film, for 
which Spencer Fox, manager, had been fined 
$100 and given a suspended jail sentence 
two months ago. 



January 12, 1935 



MOTION PICTURE HERALD 



17 



FILM AQORS ASK GOVERNMENT 
FOR BEHER WORKING CONDITIONS 



Committee of Five Charges Pro- 
ducers Have "Tricked, Ham- 
strung and Lied to Them"; 
Compares Earnings of Players 

Motion picture actors this week went to 
the United States Government with a plea 
to obtain better working conditions for them 
in Hollywood. Charging the producers with 
having "tricked, hamstrung and lied to 
them," the actors brought their fight to a 
climax when actor members of a special 
code committee Monday presented to the 
National Recovery Administration at Wash- 
ington a report and argument in support of 
adoption of a set of fair practices. 

The report, arraigning the industry for 
low wages paid to players, declared the 
producers had resorted to "every dishonest 
practice known to an industry" against the 
actors. 

The actors' committee of five, composed 
of Robert Montgomery, Claude King, 
Ralph Morgan, Kenneth Thomson and 
Richard Tucker, had been appointed by 
compliance director Sol A. Rosenblatt, of 
the NRA, to draft the rules with a committee 
representing producers. Thesfe rules were 
submitted to the producers, but a deadlock 
was reached after 11 meetings. 

Compares Earnings of Players 

Before discussing the specific rules proposed, 
the S2-page report gave consideration to the 
present condition of the average actor and to 
the history of relations between producers and 
players, which, it said, were never of the best. 

"At the outset," said the report, "it is neces- 
sary to lay a few ghosts. The idea has been 
widely publicized that the average actor is a 
plutocrat, rolling in wealth, and that for him 
to protest about his working conditions is the 
basest ingratitude." To disprove that the earn- 
ing power of players as a whole was large, the 
report drew from NRA Director Rosenblatt's 
investigation of industry salaries, under date 
of July 7, 1934, when it was observed by the 
NRA that 1,563 actors and actresses were 
employed during 1933, excluding extra players. 
Of this number some 28 per cent earned less 
than $1,000 in that year, 21 per cent between 
$1,000 and $2,000, and 10 per cent between 
$2,000 and $3,000, while on the other hand 12 
per cent drew between $10,000 and $50,000. 
Combining wage classifications the committee 
pointed out that 50 per cent made less than 
$2,000; 75 per cent less than $5,000. Moreover, 
it was explained this was not net income, some 
10 per cent going to the actor's agent and out 
of the remainder the player had to buy ward- 
robe. 

"Perhaps it may be contended," said 
the report, "that the quarter who made 
more than $5,000 are able to take care 
of themselves, though from experience we 
know this is not the fact. Certainly, how- 
ever, the majority of the actors need pro- 
tection. Moreover, even the higher paid 
group has a short period of earning power 
during which the demands on them are 
excessively heavy." 

The report then set forth some of the very 
large incomes of producers and other motion 
picture executives, in trying to give the lie to 
producer objections to the actor proposals for 



Players^ Pay in 1933 Classified in Appeal 
of Committee of Five to Sol Rosenblatt 



NUMBER OF 
PLAYERS 

432 ... 

332 ... 

158 ... 

108 ... 

82 ... 

64 . . . 

42 ... 

38 . . . 

23 ... 

25 . . . 

I9A . . . 

63 ... 



PERCENTAGE 

OF TOTAL 
.. 28% ... 
. . 21 



10 
7 
5 
4 
3 
2 
2 
2 

12 
4 



PER PERSON 
EARNINGS IN 1933 
Less than $ 1,000 
$ 1.000 to 2,000 
2,000 to 3,000 
3,000 to 4,000 
4,000 to 5.000 
5.000 to 6,000 
6,000 to 7.000 
7.000 to 8,000 
8.000 to 9,000 
9,000 to 10,000 
10.000 to 50.000 
Above $50,000 



fair practices on the producers' grounds that 
such rules "will increase production costs to 
such an extent that they will ruin the industry." 

"If a betterment in actors' working conditions 
doubled the cost of actors' salaries, it would not 
even make a dent in the business," said the 
report, which quoted Irving Thalberg on pro- 
duction costs as follows : "In the boom years 
of 1927-28-29, the film industry spent for mo- 
tion picture production around $150,000,000 a 
year. This expenditure produced in revenue in 
the box offices of the world some $2,000,000,000. 
The product cost only Tyi per cent of the total 
intake. There is probably no other business in 
the world where the cost of material is as small 
as this proportion. Even during the worst of 
the depression, when the cost dropped down to 
$100,000,000 and the intake to not much more 
than $1,000,000, cost of the material on which 
the industry survived or failed was still only 
10 per cent of the intake." 

18 Per Cent of Cost to Actors 

The report cited figures obtained from United 
Artists which indicated that only 18 per cent 
of the cost of production went into actors' 
salaries. "So in the worst year of the de- 
pression," said the report, "actors received only 
1 4/5 cents of each dollar which came into the 
box office, and according to the Rosenblatt 
salary report previously referred to, for 1933, 
the cost of production only equaled 8 per cent 
of the dollar which came into the box-office. 
Of that 8 per cent, one-fifth went into actors' 
salaries . . . actors during 1933 receiving 1 3/5 
cents of each box office dollar." 

Industry, company and Senate reports on 
grosses and on large salaries of producers and 
other film executives were then cited at length, 
"not to show how much money executives 
make, but to give some idea of how ill it be- 
comes these gentlemen to protest that the in- 
dustry cannot afford fair working conditions 
for actors. It is even worse when we remem- 
ber that most of the men who now run the 
business and assert that actors' working con- 
ditions cannot be bettered, dragged the indus- 
try to the verge of bankruptcy, took their em- 
ployees' money for the purchase of stock at 
excessive figures, and made a record of finan- 
cial ruin that has been seldom equaled in the 
annals of American business." 

"There is apparently no penalty for failure 
for a motion picture executive," the report 



said. "Where are the men who guided Para- 
mount into bankruptcy? Adolph Zukor is the 
new head of the new Paramount. Sidney Kent 
is the head of Fox. 

"Where is the man who was the production 
head of Fox during a debacle that cost thou- 
sands of American millions of dollars? Mr. 
Winfield Sheehan is still the production head 
of Fox. 

"The same group of men, who have taken 
millions of dollars out of the American public 
through their manipulations of the motion pic- 
ture business, are still in control. With a few 
exceptions, they have never contributed any- 
thing to the actual making of motion pictures 
or to the advance of the art. Yet these same 
men arrogate to themselves a despotic feudal- 
ism over the working conditions of those who 
actually make pictures, creative talent. 

"Only the baronial insolence of men whose 
record speaks for itself has led to the obstruc- 
tionist attitude with which each proposal (of 
the actors for a set of trade practices) for 
reform has been met." 

No-Strike Agreement Expires Soon 

Citing in detail the various conflicts between 
producers and players and the nature of their 
relations since 1927, the report ominously 
pointed out that the five-year non-strike agree- 
ment expires in March, 1935. 

Charging that "employers made the 
code", and explaining that the players 
failed to obtain their rights under the 
code, the report declared that "instead 
of correcting abuses, the code to date has 
cost the actors time, effort and money in 
resisting further encroachments". 

Eleven meetings were held in Hollywood be- 
tween the committee of five actors and a like 
number representing producers and a final 
deadlock was reached a few weeks ago. "At no 
time were the producers willing to concede 
anything under the code," explained the actors' 
committee. "They refused to discuss most of 
the rules in detail and made no counter offers. 
They did admit that many of the proposals 
were reasonable and just, but said that they 
were unwilling to have them in an NRA code, 
enforceable by the federal government." 

"History shows," the report continued, "that 

(Continued on following page) 



18 



MOTION PICTURE HERALD 



January 12. 1935 



PLAYERS ASK NRA'S HELP 



(Continued from preceding page) 

no agreement with producers is worth the pap^r 
it is written on, unless it is with a strong actor- 
controlled organization with the power to en- 
force it. 

"The actors have exhausted every effort to 
agree with the producers on working condi- 
tions. They have been exceedingly patient. 
They have been tricked, hamstrung, and lied to. 
Every dishonest practice known to an indus- 
try, the code of ethics of which is the lowest 
of all industries, has been resorted to by the 
producers against the actors. In the face of 
such treatment, the actors, with confidence, are 
coming to the Government which promised 
them better working conditions under the NRA 
to see if such better working conditions can 
be thus obtained." 

Rules Proposed by Committee 

While the report cited dozens of abuses of 
actors by producers, and listed corrective meas- 
ures, the basic platform demanded by the 
special code committee provided : 

(!) Elimination of the "call bureau", a 
clearing house operated by the large pro- 
ducers for contract players. 

(2) Granting the right to players to rep- 
resent players in all dealings with produc- 
ers, including matters not relating to fixing 
of salary and obtaining of roles. 

(3) Enactment of a new standard con- 
tract, with provisions for arbitration of all 
individual actor-producer disagreements. 

Some of the rules of fair practices govern- 
ing relations between producers and actors as 
proposed by the committee, all of which rules 
would become provisions of the industry's code, 
follow : 

Violations by producers shall be unfair trade 
practices under the code. The right to waive 
any rules shall be vested only in the main or- 
ganization of actors. 

The basic work day for actors shall be 
eight hours, and every actor shall be given 
at least IS hours rest between the end of one 
work day and the beginning of the next. One 
hour for lunch shall be allowed and is not to 
be calculated as part of the eight-hour day. 
An actor may work longer than the basic 
eight-hour day, provided that the next IS-hour 
basic rest period shall be increased by the 
amount of overtime the actor works. Day 
players working longer than eight hours shall 
be paid at the rate of one-eighth of their daily 
salary for each overtime hour. 

Sunday or holiday work is permitted, but 
the actor must be given a compensating day of 
rest in the same week. 

The foregoing rules shall be incorporated in 
all contracts. 

All contracts between producers and actors 
must be in writing. There shall be no verbal 
contracts. 

Minimum Contracts Proposed 

The report included at this point minimum 
standard contracts for free lance players and 
for day players, both providing for arbitration 
of disputes. 

The free-lance players' contract provides for 
terms of employment, his rights during employ- 
ment, the rights of the producer. The contract 
for day players does likewise. 

A set of rules and regulations to govern 
the making of contracts entered into between 
producers and contract players sets down reg- 
ulations controlling layoff periods, machinery 
for arbitrating disputes and other relations be- 
tween both parties. Too, players would not be 



loaned by one studio to another without the 
actor's consent. 

Rule VIII says : "No producer shall aid, 
promote, participate in, assist, or use any bu- 
reau or agency having as its purpose or prac- 
tice the calling, reserving, or hiring of actors 
for more than one company, or having as its 
purpose or practice the collection and mainte- 
nance of data on actors' salaries and state of 
employment." Furthermore, no producer would 
be permitted to participate in or engage actors 
through any general booking or employment 
agency. 

All motion picture actors would be brought 
under the rules, but "nothing herein contained 
(in the rules) shall require the violation of 
any bona fide contract existing before these 
rules go into effect." 

Specifically mentioned in the various con- 
tracts are: Retakes, production starting dates, 
radio appearances, traveling and transportation 
conditions, production suspension, termination 
rights, travel time, hours of labor, delivery of 
contract, notices, arbitration, lending of ser- 
vices working in more than one picture at a 
time, options and the like. 



Final RCA Shares 
To Be Distributed 

The final 665,539 shares of Radio Corpo- 
ration of America stock held by Westing- 
house will be distributed to the Westing- 
house stockholders in the form of a dividend 
declared in New York on Tuesday and pay- 
able February 18 to stock of record Janu- 
ary 21. 

Westinghouse originallv owned nearlv 
3,000,000 shares of RCA and distribution of 
the remainder held by that company is the 
result of the decree issued by the Govern- 
ment which involved divestment of the com- 
pany's RCA holdings by Nov. 21, 1935. 



A. T. & T. Net $5.75 a Share 

Advance estimates of the 1934 earnings 
of American Telephone and Telegraph Com- 
pany show an amount equal to $5.75 a share 
on 18,662,275 shares of stock. This will 
provide for absorption of another substan- 
tial deficit of Western Electric and would 
compare with $5.38 a share in 1933. 



lATSE Board Meets 

The annual meeting in New York of the 
executive board of the International Alli- 
ance of Theatrical Stage Employees got 
underway in New York Tuesday and was 
expected to continue throughout the week. 



Stromberg Signs Again 

Hunt Stromberg on Tuesday was given 
another long-term contract as a Metro- 
Goldwyn-Mayer associate producer. 



Filnn Board to Induct Officers 

The newly elected officers of the New 
York Film Board of Trade will be inducted 
into office on January 16 at a dinner at the 
New York Motion Picture Club. 



Fred C. Dav/es Dead 

Fred C. Dawes, veteran Los Angeles pro- 
jectionist, died Tuesday at the Hollywood 
hospital after a brief illness. He was 60 
years old and was former owner of the Na- 
tional Film Laboratory. 



'Bank Night ' Test 
IV m by Exhibitor 

{^Continued from page IS) 

the Code Authority's decree, and the Authority 
last week notified exchanges to stop serving the 
theatres involved after January 7. Mr. Huffman 
then sought an injunction in the U. S. district 
court and Judge Foster Symes granted tem- 
porary relief pending a hearing. 

United States District Attorney Thomas J. 
Morrissey indicated that the government may 
set out to prove that Mr. Huffman is violating 
the federal lottery laws, as well as the Colo- 
rado laws. 

The copyrighted form of "Bank Night" 
generally in use, which is distributed by Af- 
filiated Enterprises, through independent ex- 
change franchise holders in the various territo- 
ries, is conducted in this manner: 

Affiliated Enterprises enters into a contract with 
an exhibitor, for a sum of money (weeldy fee, or a 
percentage of the gross receipts), and furnishes the 
theatre with regrister books, trsiilers and other para- 
phernalia. On a designated night of the week the 
theatre itself offers a prize of some specific amount 
of money and the drawing thereof, as a rule, takes 
place at about nine o'clock in the evening. Registra- 
tion by the patron is said to be absolutely free ami 
is further described as follows: 

In Register Number 1, persons, patrons, over the 
age of 16 yesu-s, may register by signing their names 
and addresses, and opposite each name space is a 
number, in regular order from number one up. Reg- 
ister Number 2 is provided by Affiliated, in which 
there cire placed, in alphabetical order, the naunes 
appearing numerically in Register Number 1. Set op- 
posite each name in the second register is the num- 
ber corresponding to the number opposite the re- 
spective name in the first register. This system of 
registration is provided in order to eliminate any 
duplicate registration. 

Register Number 1 is placed in or near the entrance 
or exit of the ■ theatre or, it may be placed at some 
other convenient place. Each person when register- 
ing places the prefix of "Mr.," "Mrs." or "Miss" 
before the name, and no one sludi be aillowed to reg- 
ister more them once. 

A bank is chosen by the exhibitor, wherein a cer- 
tain designated amomxt of money is deposited by him 
for eacb week of the stunt. The name of said hanV 
shall be exhibited over Register Number 1, and the 
name of the bank may be used in eJI aidvertising 
pertaining thereto. 

It is distinctly provided that no additional sum or 
compensation shall be added to the regular admis- 
sion to such theatre by reason of the stunt, and, 
according to Affiliated Enterprises, "the purpose of 
the system shall be for advertising only." 

At a certain time or times fixed by the exhibitor, 
the numbers corresponding to those set opposite the 
names in Register Number 1 are placed in a box, 
from which is chosen or selected one number; and 
in the event the person, whose name is written in 
Register Number 1 opposite the number so chosen 
from the box, shall be present in that theatre, or on 
the outside, without gL paid admission, or appears at 
the box-office to claim the award, he shall be entitled 
thereto, and he shall have the right to go into the 
theatre without a paid admission and shall be entitled 
to the cash offer as though he or she were in the 
theatre by a paid admission at the time of the draw- 
ing; and the owner of the theatre shall immediately 
make available said amount to the person entitled 
thereto. 

In the event that the individual representing such 
number thus chosen is not in the theatre at the time 
of the selection, or does not appear at the theatre and 
claim the award within a reasonable time after the 
selection, he or she shall not have or be entitled to 
said amount. In the latter event, the amoimt of said 
bank account shall be carried over to the next week 
and shall be increased by the regular designated 
amount. Thus the amount shall accumulate from 
week to week until the registration of a party is 
selected or chosen who claims the said lunoimt, 
either by being in the theatre or on the outside, or 
who presents himself within a reasonable time after 
the selection. There will only be one number chosen 
each week, and, according to Affiliated, "it shall be 
distinctly understood that the registration shall be 
absolutely free and that no admission or ticket shall 
be required in order to register and participate in 
saune." 



Warner District Head 
Among Those on 'Havana' 

Henry F. Needles, one of the passengers 
rescued from the steamship Havana, which 
struck a reef in the Bahamas last week, is 
district manager for Warner theatres in 
northern Connecticut and part of Massa- 
chusetts. His headquarters are in Hartford. 



FORSAKING ALL 

RECORDS ! 




one way of describing the 
sensational business done 
at every box-office by JOAN 
CRAWFORD, CLARK GABLE, 
ROBERT MONTGOMERY 
in M'G'M's happiest enter- 
tainment '^FORSAKING ALL 
OTHERS." 



Dec. 15. 1934 





MGM 'BI OGRAPHY' REAL JOY; 

Harding-Griffith I Ha m'^-- <''« n> Pick I Tuneful Operetta 



Team Scores Again 

"BIOGRAPHY OF A BACHELOR 
GIRL" 
(MGM) 

Direction E. H. Griffith 

Original Play S. N. Behrman 

Screen Play Anita Loos 

Additional Dialogue.. -Horace Jackson 

Photography .James Wong Howe 

Producer Irving Thalberg 

Cast: Ann Harding, Robert Montgom- 
ery, Edward Everett Horton, Ed- 
ward Arnold, Una Merkel, Charles 
Richman, Greta Meyer, Willard 
Robertson, Donald Meek. 
Miss Harding is ^gfsSl ^^gSTrr^nd 
she's a^ juy. j B^^tCTure is a pleasure, 
TSproduction is an entertain- 
ment you can't afford to miss. It's 
an elegant adaptation of a stage play 
by Anita Loos and Horace Jackson, 
so smoothly, so expertly, so painlessly 
directed by E. H. Griffith that you 
want the serio-comic mood to last 
forever instead of being ovti in a 
mere hour or so. Book it, and book 
it big by all means, it's a treat for 
the customers. 

A girl-artist returns to America 
quite broke. The editor of a maga- 
zine makes her an offer no girl could 
refuse for the publication rights to her 
biography because the tabloids have 
played up her past love-life as a cir- 
culation-builder. Back into her life 
comes a childhood beau who is run- 
ning for U. S. Senator. When said 
candidate for Congress learns she is 
to publish her life, he tries frantically, 
by himself and with the aid of his 
prospective father-in-law, to make 
her retract. In the end, the girl 
makes the editor tear up the con- 
tract for the biography and makes a 
good husband out of him to boot. 

Miss Harding is once again the gal 
you learned to love in "Holiday." 
With a performance like this one, it 
is to be hoped that she will cranilr.u^ 
her screen career forever, preferably 
under the expert guidance of E. H. 
Griffith who seems to have found 
the secret of how to make Miss Hard- 
ing give only the best. And that 
direction of his carries right through 
every performance in the picture and 
also accounts for the fact that no 
possible laugh is unaccounted for and 
the timing is just about perfect. 

Robert Montgomery is excellent as 
the slightly smug, embittered young 
editor who is taught tolerance 
through love. Edward Everett Hor- 
ton, in the fattest part he's been ac- 
corded in a long time, is simply 
grand as a composite portrait of a 
Congressman sired by a Babbitt. 
Charles Richman, as a Southern pub- 
lisher of health magazines and an 
ardent physical culturist, steals away 
most of the scenes he's in. Edward 
Arnold, Una Merkel, Greta Meyer, 
Willard Robertson and Donald Meek, 
each is outstanding in contributing to 
a swell picture. 

There are so many delightful mo- 
ments so well worked out in the 
writing, so deftly accomplished with- 
out ever dragging humor in by the 
heels just for a laugh and keeping 

.the love scenes keyed to the proper 
romantic pitch, that Anita Loos and 
Horace Jackson earn themselves an 
enormous pat on the back. It's one 
of the best movies ever made from 
play material. And James Wong 
Howe succeeds jn making things look 
their best with his photography. 





o 

Ja 
Ti 
L 

P 




A REVIEW 
AND AN AD! 

Put the review 
in your lobby! 




BACHELOR GIRL TELLS ALLl 



SENSATIONAL revelations of "kiss and 
tell" bachelor girl forecast boom in rail- 
way traffic as former Don Juans prepare 
to leave town! Every new romance a new 
chapter in her diary!— one man daring 
her to print it while a dozen beg her not 
to! Screen story supplies final chapter! 



TOGETHER again for the 
first time since "When Ladies 
Meet"- ANN HARDING and 
ROBERT MONTGOMERY - 
in a delightfully audacious and 
merry screen presentation of 
the Theatre Guild stage suc- 
cess that rocked Broadway 
^ughter for eight months I 



ANN HAR 

ROBERT MONTGOMERY 



WAS HIS FACE RED? Ann Harding bares 
story of affair with politically ambitious Edward 
Everett Horton when Horton, Sr. accuses her 
of blackmail. 



IN 



BIOGRAPHY of a 
BACHELOR GIRL 

EDWARD EVERETT HORTON • EDWARD ARNOLD • UNA MERKEL 

Directed by Edward H. Griffith 
o^T MetrO'Goldwyn'Mayer Picture 




YOU CAN'T PRINT THAT! Publication of biography 
threatens rift in Horton-Merkel engagement. Publisher 
Montgomery dangles fortime for serial rights. 



Put the ad in your local 
newspaper ! 

AND YOU'LL THANK LEO 
WHEN THE CROWDS FLOCK IN! 



SALUTE 




The greatest 
barrage of 
advertising 
ever given a 
picture since 
the industry 
started! 



24 

Home Television 
Is Only aDream^ 
Says Dr. Goldsmith 

Television, although thus far it repre- 
sents a scientific achievement of the first 
magnitude and a major technical triumph, 
is yet faced with tremendous economic prob- 
lems, in the opinion of Dr. Alfred N. Gold- 
smith, consulting engineer, former presi- 
dent of the Society of Motion Picture En- 
gineers. Certain popular notions relative 
to television are highly illusory, he said. 

Promoters and program sponsors would 
have to spend hundreds of millions of dol- 
lars, said Dr. Goldsmith, while the commer- 
cial exploitation of television on a scale 
comparable with the radio or motion picture 
would require an enormous expenditure. 
"The day of the midget television set is far 
ofif," said Dr. Goldsmith. "Hollywood's an- 
nual output of from 300 to 500 feature films 
a year would last only one month on a tele- 
vision network." Television in the home is 
unlikely within a generation. It is only a 
dream now, he declared. 

"Present research is proceeding along 
three basic lines," said Dr. Goldsmith. 
"One is reproduction by wire. Television by 
wireless via ultra short waves is a second 
field. The third may be described as tak- 
ing, for example, a motion picture newsreel 
of an important event, or a film drama, and 
televising by wire or radio." 

Noting the enormous cost which would 
be involved in program television, Dr. 
Goldsmith declared, "If $350,000 is taken 
as the average production cost of a Holly- 
wood picture lasting 70 minutes, the indi- 
cated cost of putting it on a television net- 
work would be $5,000 a minute." 

Palmer Wins Point in 
Fox Metropolitan Action 

Archibald Palmer, counsel for independ- 
ent bondholders of Fox Metropolitan Play- 
houses, this week won his fight for the right 
to examine members of the bondholders' 
protective committee as to their affiliations, 
activities and other information considered 
by him to be pertinent to the committee's 
functions, when the United States circuit 
court of appeals in New York handed down 
an opinion to that effect on Monday. Mr. 
Palmer's petition had been denied by Fed- 
eral Judge Julian W. Mack. 

In his appeal, Mr. Palmer charged that 
Halsey, Stuart & Company dominated the 
committee and declared he wanted the ex- 
amination in order to determine whether the 
committee had profited through buying or 
selling Fox Metropolitan bonds as a result 
of its knowledge of developments within the 
company. 

At a reorganization hearing next week 
will be considered a bondholders' application 
for leave to intervene in the reorganization 
proceedings and to send copies of the plan 
to bondholders. Federal Judge Martin Man- 
ton on Tuesday continued the Fox Theatres 
and Fox Metropolitan reorganizations be 
combined. Metropolitan's houses continue 
to be operated by Skouras and Randforce, 
whose deals may be cancelled after Mav 1 
1936. 



MOTION PICTURE HERALD 

Roxy Suit vs. Fox 
Is Set For Jan. 2 1 

The suit of Roxy Theatre Corporation, 
seeking to recover from William Fox de- 
faulted Roxy theatre stock payments of 
$1,000,000, will get underway in New York 
state supreme court January 21. 

Chicago Title & Trust Company, as as- 
signee for Herbert Lubin, is instituting the 
suit, which contends that Mr. Fox issued 
written guarantee covering the payments 
on the stock purchases at the time of sale 
of the Roxy stock to Fox Theatres Corpo- 
ration for approximately $4,000,000. Of 
this amount, the trust company's brief says, 
$3,000,000 had been paid by the theatre 
company up to the time of the default in 
1932. 



New W^isconsin 
Unit Organized 

With organization plans for the new In- 
dependent Theatres Protective Association 
of Wisconsin and Upper Michigan com- 
pleted, and A. C. Gutenberg, former MPTO 
of Wisconsin director, and E. Langemack, 
former treasurer of the same group, named 
president and treasurer of the new organi- 
zation, respectively, the ITPA's new board 
of directors will convene within the next 
week to formulate a plan of action on prob- 
lems facing the industry in the state. The 
initial meeting of the board also will see a 
decision on a selection of quarters and elec- 
tion of a business manager. 

The two-day gathering in Milwaukee last 
week was chiefly concerned with shaping 
and adopting by-laws drawn from the for- 
mer MPTO of Wisconsin and Upper Mich- 
igan and the Allied Independent Theatre 
Owners of Wisconsin associations. 

The new group, composed strictly of in- 
dependent exhibitors, includes members of 
both former organizations. F. J. McWil- 
liams, of Madison, Wis., former president 
of Wisconsin Allied, is vice-president. 

Directors are W. Silcock, Lake Geneva ; 
A. C. Berkholtz, West Bend; L. F. Thur- 
wachter, Waukesha ; F. L. Koptelberger, 
LaCrosse ; George Fischer, B. K. Fischer, 
E. F. Maertz, Ross Baldwin, Tom Saxe, 
Charles Washicheck, R. J. Patterson, all of 
Milwaukee. One hundred and fifteen the- 
atres are represented in the group. 

In Cleveland this week Ernest Schwartz 
was reelected president of the Cleveland Mo- 
tion Picture Exhibitors' Association. Other 
officers named were Albert E. Ptak, vice- 
president ; John Kalafat, treasurer ; G. W. 
Erdmann, secretary. 

Allied of New Jersey and the Independent 
Exhibitors Protective Association, Philadel- 
phia, have ratified a plan for southern New 
Jersey Allied members to share in the Phila- 
delphia unit's activities. 

Floyd St. Joh n in East 
After Trip to Orient 

Floyd St. John, Monogram franchise 
liolder in the California territory, arrived 
in New York this week for conferences with 
Norton V. Ritchey, of Ritchey International 
Corporation, Monogram's foreign distribu- 
tor. Mr. St. John has just returned from 
three months in Japan, China and the Phil- 
ippines. 



January 12, 1935 

Laemmle^Jr. , Nozv 
A Unit Producer 
In Universal Shift 

Carl Laemmle, Jr., will hereafter head a 
production unit at the Universal studio, thus 
relinquishing the post of general manager 
in charge of all production which he has 
held since 1929, it was announced last week- 
end on the Coast by Carl Laemmle, Sr., 
Universal president, who will assume the 
general management of the studio. Young 
Laemmle will have the title of associate pro- 
ducer, and will produce six features a year. 

In making the announcement Mr. 
Laemmle declared that for some time his 
son "has' been eager to pass the duties and 
details of complete studio direction to others 
that he might concentrate on an independ- 
ent production unit." The first of the six 
specials which Carl, Jr., will produce will be 
"Showboat" and "The Return of Franken- 
stein." 

L^niversal has completed half of its sched- 
ule for this season, and within the next three 
months expects to complete the major part 
of the season's program. 

In work are "The Return of Franken- 
stein," "It Happened in New York," "Prin- 
cess O'Hara." "Transient Lady," with Gene 
Raymond, is virtually completed. Lily Da- 
mita is being considered for the role of 
Anna Held in "The Great Ziegfeld" in 
which William Powell Xvill star. Upon his 
return from New York, John M. Stahl will 
start on "Magnificent Obsession" while 
others advancing are "Diamond Jim" with 
Edward Arnold ; "Moon Mullins" ; Edmund 
Lowe in "The Great Impersonation," "Sing 
Me a Love Song," Irene Dunne in "Show- 
boat," "Within This Present," "Sutter's 
Gold" and "The Raven." 



Regular Film Fare 
Seen for Airliners 

Passengers on air liners will be enter- 
tained by motion pictures as they rush 
through the air in the not far distant future, 
in the opinion of Captain Eddie Ricken- 
backer. "The big transatlantic flying boats 
and the long distance cross-country planes 
will be equipped with movies before long," 
he said. He based his prediction on the 
success of an air preview last week of the 
picture, "Baboona," filmed in the jungle by 
Mr. and Mrs. Martin Johnson, which is to 
be a Fox release. 

Mr. Johnson was so pleased with the 
results of the air screening that he has de- 
cided to equip one of his planes with a sound 
projector for the purpose of showing the 
film to the African natives on his return 
there this summer. 



Harway Stays on Coast 

Don Harway will continue to represent 
Plwfnplav Maqasine and Shadoplay on the 
Pacific Coast, Macfadden Publications an- 
nounced this week. Mr. Harway's head- 
quarters will be in San Francisco. 



January 12, 1935 



MOTION PICTURE HERALD 



25 



ROOSEVELT URGES CONTINUANCE OF 
ADMISSION TAX AS CONGRESS OPENS 



Budgets for Federal Agencies 
in Film Activities Will Be 
Maintained; Three Bills 
Directly Affect Industry 

The professional lobbyist and the indus- 
try's own corps of protectors against adverse 
legislation turned to Washington this week 
with the convening of the 74th Congress. 
Out of the opening sessions came the fol- 
lowing of interest to the motion picture 
business : 

(1) President Roosevelt recommended 
continuance of the amusement tax, which 
is supposed to expire on July 1 , and from 
which collections have been made as fol- 
lows: 1933-34, $14,600,000; 1934-35, $15,- 
000,000, and for 1935-36, an anticipated 
$16,500,000. 

(2) Not a single budgetary item for the 
participation of the various governmental 
agencies and departments in motion pic- 
ture activities will be reduced. 

(3) Representative Celler of New York 
introduced a bill to remove the present 
prohibition upon interstate transportation 
of fight films. 

(4) Representative Culkin, also of New 
York, proposed a bill for a federal motion 
picture commission which would control 
the industry as a public utility. 

(5) Representative Celler proposed a 
second measure for placing the industry 
under control to prevent restraint upon 
open competition and to eliminate block 
booking. 

(6) Senator King of Utah moved for 
an investigation of monopolistic practices 
under recovery codes. 

While the opening of Congress witnessed 
the introduction of an unusually large num- 
ber of bills, the motion picture industry 
was not especially singled out, being the 
subject of but three bills, as outlined. How- 
ever, it is felt in certain industry circles that 
motion pictures may yet be the target for a 
legislative onslaught during this 74th ses- 
sion, what with the furore created by the 
Legion of Decency and the campaigning 
during 1934 of outside interests for elim- 
ination of block booking and other practices. 

Others Cite Industry's Moves 

On the other hand there are many who 
believe that the beneficial results of the in- 
dustry's voluntary efiforts to improve pro- 
duction standards through its own Produc- 
tion Code Administration may forestall any 
censorship attacks during the new Con- 
gress. 

There is threatened an intensive demand 
for investigation of the motion picture code 
and NRA officials connected therewith when 
the legislation for perpetuation of the Re- 
covery Administration comes before the 
senate. 

Senator William E. Borah, of Idaho, was 
reported to have threatened this week to in- 



troduce a bill which would curb monopolistic 
practices in the industry. 

Senator Copeland, of New York, was also 
said to have in mind a film bill of one kind 
or another, reputed to be intended as a 
check on such pictures as "Ecstasy." 

Representative Sirovich, of New York, 
is expected again to bring up on the floor 
the copyright problems. 

Meanwhile, the legislative committees of 
both Allied States Association and the Mo- 
tion Picture Theatre Owners of America 
were preparing to fight any adverse legis- 
lation. 

Receipts Aid Seen 

A comprehensive picture of the outlook for 
the coming year was given by President Roose- 
velt's two messages to Congress, one his an- 
nual statement as to what legislation he will 
desire and the other on the budget. 

Better box office possibilities were seen in 
the President's announcement that he was de- 
sirous of abandoning direct relief for a work 
program which would give employment to the 
3,500,000 employables among the 5,000.000 now 
on relief. Later he asked for $4,000,000,000 to 
effect this program. 

The President's message, which formally 
signalled the opening of Congress, held no lit- 
tle interest for socalled "big business/' includ- 
ing that branch of the motion picture industry. 
Of special significance was the President's 
warning that the days of unconscionable re- 
turns are over. He emphasized that this is 
not to be taken as an intent to destroy "profit 
motive.'' 

The brighter picture which he painted in his 
message was, for the film industry, dimmed by 
his demand for continuation of the admission 
tax as at present until at least June 30, 1936. 

The President indicated clearly that if 
Congress follows his suggestions no addi- 
tional tax legislation will be necessary, but 
that if it goes on a spending spree it will 
have to provide the wherewithal. 

Continuation of the present three-cent rate 
of postage on first-class mail also was recom- 
mended. 

$15,000,000 Revenue Indicated 

The budget itself showed that the admission 
tax during the fiscal year ended June 30, last, 
returned a revenue of $14,613,414. During the 
current fiscal year it is anticipated the revenue 
will be $15,000,000 and, if the present rate is 
continued, the receipts for the fiscal year 1936 
will be $16,500,000. These figures are a baro- 
meter of the upturn in amusement returns. 

Scattered through the budget were a num- 
ber of items relating to motion pictures in the 
various governmental departments, the Depart- 
ment of Commerce being given $23,756 for its 
specialties and motion picture division, against 
$22,841 this year, and the Department of Agri- 
culture $67,045 for the motion picture work of 
the extension service, against $64,426 in 1934- 
35. These increases, however, are required for 
restoration of pay levels, which return to their 
pre-depression status on July 1, next. 

The most significant increase is one of $10.- 
800 for the purchase and rental of films by 
the bureau of navigation of the Navy Depart- 
ment, which this year has an appropriation of 
$85,000 and next year will receive $95,800. 
These funds are used for the acquisition ol 
films for entertainment of the enlisted per- 
sonnel at sea. 

Congressman Celler's motion picture bills are 



Culkin and Celler Propose Fed- 
eral Control Over Industry; 
Activity Seen from States' 
Legislatures This Year 

not considered seriously in Washington, having 
been before Congress for several years with- 
out action, and are looked upon as in that 
group of measures which are introduced and 
thereafter forgotten. 

Among the several thousand other meas- 
ures introduced at the opening of the session 
is one sponsored by Representative Treadway 
of Massachusetts, providing for a general man- 
ufacturers' excise tax of 2^^ per cent. 

Films in Excise Tax Bill 

The tax would apply to all articles produced 
in or imported into the United States exceot 
food and clothing, articles already taxed by the 
Government, and gasoline. Motion pictures are 
covered by a provision that where an article 
is leased or licensed the tax shall apply to 
the amount paid for such lease or license. This 
would also apply to film imports, but not to 
raw stock. Raw stock purchased by producers 
would be exempt under a provision releasing 
sales by one manufacturer to another or articles 
for further manufacture. 

A bill to make it unlawful for the directors of 
any interstate business to pay salary, bonus or 
commissions in excess of $25,000 without ap- 
proval of a stockholder majority was introduced 
Tuesday by Representative Wesley Lloyd of 
Washington. 

Legislation proposing the creation of a federal 
motion picture commission which would have 
full control over the industry, declared in the 
measure to be a public utility, was introduced 
in the House by Congressman Culkin. 

The bill is not new ; it was submitted last 
Congress by both Mr. Culkin and Representa- 
tive Patman of Texas, who will be too busy 
getting cash payment of the soldiers' bonus 
this session to bother with any other matters. 

As Congress swung through its first week, 
some of the activities of the various state legis- 
latures were beginning to cause concern. 

In California it was reliably reported that 
an income tax appears a certainty. 

A bill to prohibit professional baseball after 
7 o'clock in the evening has bean introduced 
in the Massachusetts Senate. 

Governor Guy B. Park's proposal that 
Missouri double the present of one per cent 
sales tax will be opposed by the Missouri Re- 
tailers Association, although, it is reported, the 
proposal is favored by many film men in the 
Missouri territory, who feel that the sales tax 
is a protection against the ever-present threat 
of film and admission taxes. 

May Extend Mortgage Moratorium 

In addition to Senator John T. McCall's 
proposed censorship bill in the New York 
legislature, the Albany lawmakers this week 
were considering an extension for another year 
of the moratorium on mortgage foreclosures. 
There is, also, a bill to legalize Sunday per- 
formances in legitimate theatres. Charles H. 
Breitbart, Democrat, Brooklyn, reintroduced his 
bill to censor juvenile films. 

Canada, too, comes in for its share of legis- 
lative activity at this time of the year, as wit- 
ness the plight of theatres in Montreal, where 
a battle is being fought against a new nuisance 
tax bill coming up this month. This is a tax 
of 5 per cent on all advertising. 



26 



MOTION PICTURE HERALD 



January 12, 1935 



SHOWMEN*^ REVIEWS 



This department deals with new product 
from the point of view of the exhibitor 
who is to purvey it to his own public 



■'I'll 



Grand Old Girl 

(RKO Radio) 
Drama 

The school teacher whose life is devoted en- 
tirely to the wellbeing of her many charges is 
eulogized in this dramatic story, wherein May 
Robson, that ever competent and sympathy-m- 
spiring actress, is the epitome of all that is best 
in the old fashioned teacher, with ideals and 
ideas of character building as well as the im- 
planting of facts in the fertile minds of her 
pupils. 

It is throughout Miss Robson's picture, and 
she makes the often-tearful most of her role. 
That she has a large and steady following 
should make the selling of her picture no par- 
ticularly difficult task. In the fact the film is 
wholly concerned with the gallant fight of the 
elderly high school principal for the welfare of 
her students, the exhibitor has an open oppor- 
tunity to seek actively the patronage of the edu- 
cational interests and personnel of his com- 
munity. In the same measure it is a film in 
which parents, as such, should have a definite 
interest. 

The names in support of Miss Robson are not 
especially valuable as selling points, Mary Car- 
lisle and Alan Hale being the only two who 
may be expected to be particularly familiar. 
But Miss Robson's name alone, with the addi- 
tion of emphatic selling, should be enough to 
carry the burden. The title may well be linked 
effectively with the star. 

The drama of the old teacher who is ready 
and willing to sacrifice her post and her ca- 
reer and pension in the interests of the children 
is the dominating element of the story. The 
romantic interest present is but slight, the 
comedy but incidental, all being subordinated 
to the story of the teacher. 

Miss Robson, high school principal and a 
teacher for 38 years, in defending the pupils' 
welfare, comes into open conflict with Hale 
Hamilton, who dominates the town. Miss Car- 
lisle's daughter is as arrogant as she is wealthy. 
Hamilton protects Alan Hale, whose soda shop 
includes a back room where the pupils may 
drink and gamble. Miss Robson sets out to 
"get the goods" on Hale. Her stanchest sup- 
porter is Fred MacMurray, young truck driver, 
once a pupil of Miss Robson, and to whom live- 
ly Miss Carlisle is attracted, although receiv- 
ing scant response from him. 

Through a ruse. Miss Robson discovers the 
backroom, confiscates the dice, but the case 
against Hale is thrown out of court. She is 
warned that her meddling will prove trouble- 
some, but she refuses to back down. Adopting 
desperate measures, she learns what shooting 
dice means, and with Hale's own crooked dice 
wins his money. Opening a rival store, with 
music and dancing, she is successful until Miss 
Carlisle and her friends start a fight, the place 
is closed and Miss Robson gets her notice. 
Hale has repented, admiring the fine spirit of 
his antagonist. 

He arranges that the president of the United 
States, a former pupil, shall visit his old 
teacher. Before a crowd he eulogizes the school 
teacher and Miss Robson in particular, and the 
film ends with the understanding that Miss 
Robson shall retain her position. Miss Car- 
lisle sees the error of her ways, through the in- 
fluence of MacMurray. 

On the whole, the film appears readily sal- 



able for the entire family. — Aaron son, New 
York. 

Produced and distributed by RKO Radio. Associate 
producer, Cliff Reid. Directed by John Robertson. 
Screen play by Milton Krims and John Twist. Story 
by Wanda Tuchok. Cameraman, Lucien Andriot. 
Art directors, Van Nest Polglase, Al Herman. Edited 
by George Crone. Recorded by D. A. Cutler. Mu- 
sical director, Albert Colombo. P.C.A. Certificate 
No. 429. Release date, January 18, 1935. Running 
time, 72 minutes. General audience classification. 
CAST 

Laura Bayles May Robson 

Gerry Killaine Mary Carlisle 

Click Dade Alan Hale 

Sandy Fred MacMurray 

Mellis Etienne Girardot 

Butts William Burress 

Mr. Killaine Hale Hamilton 

Holland Edward Van Sloan 

Bill Belden Fred Kohler, Jr. 

Neptune Onest Conlev 

Tom Miller Ben Alexander 

Walter George Offerman, Jr. 

The President Gavin Gordon 



Night Life of the Gods 

(Universal) 
Farce Comedy 

The idea of this show — humans being turned 
to stone, the gods and goddesses of ancient 
mythology being made animate — looms as a 
striking subject for unique exploitation. Nat- 
urally the picture is fantastic farce comedy 
and, frankly, it is undeniably foolish in that 
quality. As entertainment formula is tossed 
out the window, the resulting amusement may 
seem more than slightly ridiculous to the critics. 
But introduced to the public in the proper at- 
mosphere the ensuing popular reception is quite 
likely to confound those who base their opinions 
on the rule of the book. Where laughs, no mat- 
ter how insanely procured, are the things that 
arouse theatre-goers, this bizarre concoction 
may prove an unanticipated surprise. The or- 
iginal novel, by the late Thorne Smith, has been 
widely read. 

In developing the fun of the attraction there's 
not much of a fundamental story. Hunter Hawk 
has discovered the secret of reversing the 
natural order. Not caring very much for his 
in-laws and a couple of cops, he turns them to 
stone. Then he meets Meg, an amazing woman 
who maintains that she is 900 years old. To- 
gether they invade a museum and think it 
would be a grand stunt to bring the sculptured 
figures to life. They do, and in ultra modern 
fashion all the ancient melange have a grand 
and glorious time doing the things for which 
they are mythologicallv famous. Of course their 
antics and conflicts with the moderns result in 
one laugh after another. Eventually, Hawk and 
Meg, who during the hilarity fall in love with 
each other, have trouble with their re-created 
playmates. To solve the problem that is get- 
ting tougher and tougher, Hawk petrifies the 
whole gang again but in poses quite different 
from those in which the world has learned to 
identify them. Finally Hawk makes stone of 
Meg and himself so that they can be together. 

A glance at the character names, plus a 
knowledge of the attraction's entertainment 
character, should dictate the caliber of adver- 
tising with which "Night Life of the Gods" 
should be sold. Where usually real names are 
an important adjunct, the situation, in this case, 
is reversed. Venus, Anollo. Diana, Mercury, 
Bacchus, et al. being the agents providing the 
unusual amusement. 

Introduced to patrons as a farcical farce 



without one serious moment, and getting them 
to accept the production in the mood in which 
it was created by going to the most unheard-of 
means and making hash of all established prac- 
tises, seems to be the method of capitalizing 
the full entertainment and commercial value. — 
McCarthy, Hollywood. 

Produced and distributed by Universal. Directed by 
Lowell Sherman. From the novel by Thorne Smith. 
Screen play by Barry Trivers. Photographed by John 
Mescall. Film editor, Ted Kent. Art director, Charles 
D. Hall. Sound supervision by Gilbert Kurland. Ed- 
itorial supervision, Maurice Pivar. P. C. A. Certifi- 
cate No. 470. Running time, when seen in Hollywood, 
75 minutes. Release date not yet set. General au- 
dience classification. 

CAST: 



Grampa Richard Carle 

Mr. Lambert Phillips Smalley 

Alfred Wesley Barry 

Mrs. Lambert Theresa Maxwell Conover 

Diana Irene Ware 

Hebe Geneva Mitchell 

Venus Marda Deering 

Bacchus George Hassell 

Hunter Hawk Alan Mowbray 

Neptune Rabert Warwick 

Meg Florine McKinney 

Daphne Peggy Shannon 

Stella Alene Carroll 

Mr. Betts Gilbert Emery 

Mrs. Betts May Beatty 

Ludwig Turner Ferdinard Gottschalk 

Cyril Sparks Douglas Fowley 

Mike Mulligan William (Stage) Boyd 

Reigi Henry Armetta 

Apollo Ray Bernard 

Perseus Pat De Cicco 

Mercury Paul Kaye 



Life Returns 

(Universal) 
Drama 

Because in the climax this picture deals with 
an amazing incident, it deserves more than 
ordinajy showmanship attention. Several 
months ago the accomplishment of Doctor 
Robert E. Cornish, University of California 
scientist, in restoring life to a dog was a 
matter of world wonder. The experiment vied 
with any contemporary happening as a matter 
of public interest. The final sequences in "Life 
Returns" are the actual motion pictures of 
Doctor Cornish's experiment. 

While topical material long has been recog- 
nized as a distinctive entertainment asset, the 
usual film adaptation is attained by means of 
re-creation with either the actual participants 
or actors repeating the incidents. In such oc- 
casion, though there is realism, the illusion of 
actuality is merely the result of theatrical tech- 
nique. Topical drama in this picture has the 
advantage of being grippingly real and factu- 
ally actual as well. 

To develop the situation which is the show's 
outstanding entertainment and commercial fea- 
ture, the director has created a human interest 
Actionized situation. Three young medical 
graduates become associated with a philan- 
thropic research laboratory. Doctor Kendrick 
devotes himself to the age-baffling question of 
finding a formula that will restore life after 
death. The incident which shatters his hope 
of immediate discovery also reveals the sham 
under which the philanthropic institution oper- 
ates. 

Years pass and the doctor, vainly but cour- 
ageously searching for the secret, becomes a 
disappointment to his friends. Eventually in a 
crisis that means much to his son, Danny, he 
confesses that his knowledge of practical medi- 



January 12, 1935 



MOTION PICTU RE HERALD 



27 



cine and surgery is nil. As the son turns 
against the father, dog catchers capture and 
gas his pet, Lazurus. Kendrick goes to the 
pound and gets the dog's body. The rest of 
the theatricalism is subjugated to Dr. Cor- 
nish's experiment. With Kendrick, the discov- 
erer of the necessary fluid, making offstage 
comment, the actual workings of the Cornish 
experiment are completely and minutely shown. 
Naturally the show's actor hero is hailed as a 
miracle man, but Cornish is shown as a real 
one. 

If there was enough public interest in the 
original experiment to keep it a matter of front 
page news interest for weeks, it certainly 
seems that there should be enough showman- 
ship ingenuity to make it equally interesting 
and attractive on the screen. It may not prove 
an easy feat to accomplish, but it surely does 
make possible a talking about something new. 
The human interest angle of the sustantiating 
story also should be given a little attention. 
There is pathos to the drama of the man's life 
and also to that of his son. — McCarthy, 
Hollywood. 

Produced and distributed by Universal. Directed 
by Dr. Eugene Frenke. Original story by Dr. Eugene 
Frenke and James Hogan. Screen play by Arthur 
Horman and John F. Goodrich. Dialogue by Mary 
McCarthy and L. Wolfe Gilbert. Art director, Ralph 
Berger. Photographed by Robert Planck. Sound 
supervision, Richard Tyler. Film editor, Harry 
Marker. P. C. A. Certificate No. 425. Running time, 
when seen in Hollywood, 60 minutes. Release date 
not yet set. General audience classification. 

CAST 

John Kendrick Onslow Stevens 

Danny George Breakstone 

Dr. Louise Stone Lois Wilson 

Mrs. Kendrick Valerie Hobson 

Dog Catcher Stanley Fields 

Dr. James Frank Reicher 

Mr. Arnold Richard Carle 

Interne Dean Benton 

Nurse Lois January 

Mickey Richard Quine 

Mrs. Vandergriff Maidel Turner 

Judge George MacQuarrie 

Dr. Henderson ....Otis Harlan 

and Dr. Robert E. Cornish 



Radio Parade of 1935 

(Associated British Pictures) 
Musical Comedy 

The outstanding merit of this British picture 
is the combination of really strong story value 
with a series of performances by well known 
radio and variety artists, some of them Ameri- 
can, which are definitely entertaining and orig- 
inal. Much of the material is British and will 
be new to American audiences, an asset in some 
stations and a drawback in others. There is a 
final color sequence, by the New British process 
Dufaycolor, which has technical weaknesses but 
provides a good spectacular climax. 

Essentially the activities of the National 
Broadcasting Group, as pictured, are a satire 
of the method of the official British Broadcast- 
ing Corporation. This is reflected in scenes 
showing the staff working under conditions of 
military discipline, and the departmental yes- 
men who surround the director general. The 
American public may miss this point, and the 
bit on "high brow" items, but the episodes have 
intrinsic humor. 

All the individual performances fit neatly into 
the plot development. 

The story follows : The busiest man in the 
N.B.G., the complaints manager, fails to recog- 
nize the director general and tells him what he 
thinks of the program with such vigor that 
he is entrusted with the job of program organ- 
izer, with a free hand. He gathers a remark- 
able collection of talent but, on the eve of his 
first broadcast, the bar is put up by a theatre 
group who have the artistes under contract. 
He sets to and recruits a new set of performers 
from the staff of the broadcasting station. An 
inventor, opportunely presenting himself, is en^- 
abled to score a big triumph by putting the show 
over by television in color, screens being erected 
in public places for the purpose. 

ClifTord Mollison in the lead has pep and 
humor, and Helen Chandler makes an attractive 
secretary for him. Alberta Hunter, the Three 
Sailors, Eve Becke, Will Hay, Haver and Lee, 



Ronald Frankau, Teddy Joyce and his band, and 
a host of others put over their special acts. 

Exploitation here must make an asset of the 
British material, and of the fact that a satire 
of British broadcasting is being presented, and 
where that appeal can be made good the real 
originality of the plot and speed of the treat- 
ment may balance the absence of obvious Ameri- 
can values. — Allan, London. 

Produced by British International Pictures and dis- 
tributed by Associated British Pictures. Directed by 
Arthur Woods. Story by Reginald Purdell and John 
Watt. Script, dialogue and lyrics by Jack Davies, 
James Bunting and Paul Perez. Camera, Cyril Bris- 
tow and Philip Grindrod; color scenes, Claude Friese- 
Greene. Sound, C. V. Thornton. Running time, 85 
minutes. Classification, "G." British Censor's 
Certificate, "U." 

CAST 

Director General Will Hay 

Joan Helen Chandler 

Jimmy Clare Clifford Mollison 

Commissionaire Billy Bennett 

Inventor Hugh E. Wright 

Director's Assistants. . .Dave Burnaby, Robert Nainby, 

Jimmy Godden, Basil Foster, 

Ivor Maclaren 

Clare's Assistants The Three Sailors 

Carl Graham Alfred Drayton 

Reporters Qapham and Dwyer 

Piano Tuner Gaude Dampier 

Window Cleaners Gerry Fitzgerald, Arthur Young 

Scrub Women Lily Morris and Nellie Wallace 

Appearing as radio performers: Teddy Joyce and his 
Band, Peggy Cochrane, Yyette Darnac, AJberta 
Hunter, Ted Ray, Joyce Richardson, Buddy Bradley 
Girls, Beryl Orde 



Death a\ Broadcasting 
House 

(ABFD-British) 
Mystery Drama 

There is considerable originality in both plot 
and setting of this British production. It pro- 
vides an interesting and accurate picture of the 
methods followed in the official headquarters of 
broadcasting in a country where the air is a 
Government monopoly. The central dramatic 
idea is well put over, and is such as to lend 
itself to exploitation. 

The main appeal in America is likely to rest 
on the story, but some use may be made of the 
fact that the actual studios of Broadcasting 
House have been filmed. There are interesting 
contrasts with American methods and, among 
other things, a detailed illustration of the "syn- 
thetizing" of radio drama; actors are in one 
studio, musicians in another, effects workers in 
a third, and the director controls the whole from 
a central station. 

The story largely depends for its effective- 
ness on this fact. An actor in a radio play, 
whose part demands that he shall be strangled 
at the microphone, is actually murdered when 
the scene is reached. He is alone in a studio and 
his dying gasps are regarded as a particularly 
effective piece of acting. His fate is not dis- 
covered for ^ome moments. 

The most obvious suspects are the director 
of dramatic broadcasts, a star actor in the cast, 
the director of variety, an attendant, a member 
of the public "audience," and a dramatist. 
Eventually a detective arrives at the truth by 
staging a reconstruction of the crime which 
establishes that the dramatist has arranged a 
false alibi by means of a six-minutes' telephone 
call covering the period of the crime. 

Various details of the development are not 
only clever in themselves but will suggest good 
showmanship ideas. One is the use of the Blatt- 
nerphone, instrument which records sound on 
a steel wire for later repetition. The murder 
scene had been so recorded, so that the actual 
sounds made by the dying man can be repro- 
duced and their effect on the various suspects 
observed. 

There is also a good idea in the fact that 
the sound of a ticking watch has been recorded. 
All the "possible" criminals' watches are col- 
lected and their sounds transmitted by micro- 
phone for comparison. 

All this helps to create a good atmosphere 
of suspense which is heightened by the origi- 
nality of the setting. There is an incidental 
point of appeal in the introduction of such well- 
known British characters and broadcasters as 



Hannen Swaffer, Vernon Bartlett, Gillie Potter, 
the Gershob Parkington quintette and Eve 
Becke. The atmosphere is English without any 
qualification, and that also applies to the ac- 
cent ; where that is not a disqualification, there 
is good entertainment value. — Allan, London. 

Produced by Phoenix Films and distributed by As- 
sociated British Film Distributors. Directed by Regi- 
nald Denham. Story by Val Gielgud and Holt Mar- 
veil. Adaptation by Basil Mason. Running time, 90 
minutes. 

CAST 

Detective Ian Hunter 

Leopold Dryden Austin Trevor 

Joan Dryden Mary Newland 

Rodney Fleming Henry Kendall 

Julian Caird Val Gielgud 

Guy Bannister Peter Haddon 

Poppy Levine Betty Davis 

Herbert Evans Jack Hawkins 

Sydney Parsons Donald Wolfit 

Sir Herbert Farquharson Robert Rendel 

Police commissioner ^ Gordon McCleod 

Joseph Higgins Ivor Barnard 

Peter Ridgewell Bruce Lister 

Weisskopf Howard Dougrlas 



Only Eight Hours 

(MGM) 
Romantic Drama 

The drama, romance and thrill of this picture 
is told principally against the background and 
atmosphere of a metropolitan hospital. Essen- 
tially it is a character drama of a young doctor 
more interested in being of service to humanity 
than in adhering rigidly to hospital rules and 
regulations when it's a matter of life and death. 

Well presented and acted with an air of un- 
derstandable realism, the picture moves fast, 
establishes its major points of interest quickly, 
and holds them expertly. While heavily dia- 
logued in spots, there is sufficient action and 
just enough illusion to permit the imagination 
to function. Definitely serious in tone, the pic- 
ture in fulfilling the impression created by the 
title crowds much interest into the period cov- 
ered by its most dramatic scenes. 

In the beginning it portrays effectively Ches- 
ter Morris' willingness to pay scant heed to 
house rules and thus jeopardize a promising 
career by violating ethics in a life or death 
occasion. Dismissal, which forebodes failure in 
his life work and also menaces his romantic in- 
clinations with Virginia Bruce as she seems to 
favor the more law-abiding Doctor Robert Tay- 
lor, takes on an added interest when Morris 
comes under the wing of the smitten Billie 
Burke. 

The picture builds to its dramatic climax 
when Morris, who has been reinstated as a 
member of the hospital staff, directs a diffi- 
cult and dangerous operation upon himself. 
His heroism naturally wins the girl back and 
firmly establishes him in his vocation. 

In incorporating tried and proved enter- 
tainment element within itself, the picture is 
one for which good showmanship should do 
much. With the title to begin with there is 
ample room for much ingenious and unusual 
exploitation. While it lends itself readily to 
contacts with members of the medical and 
nursing profession, means to arouse attention 
of the general public should not be over- 
looked. — McCarthy, Hollywood. 

Produced and distributed by Metro- Goldwyn- 
Mayer. Producer, Lucien Hubbard. Directed by 
George B. Seitz. Screen play by Michael Fessier 
and Samuel Marx. Art director, Cedric Gibbons. As- 
sociates, Howard Campbell and Edwin B. Willis. 
Photographed by Lester White. Film editor, Ben 
Lewis. Technical director, Thomas F. MacLaughlin. 
Based on unproduced play, "The Harbor," by Theo- 
dore Reeves. Running time, when seen in Holly- 
wood, 65 minutes. Release date, Feb. 8, 1935. Gen- 
eral audience classification. 

CAST 

Dr. Morgan Chester Morris 

Madge Virginia Bruce 

Mrs. Crane Billie Burke 

Dr. Ellis Robert Taylor 

Dr. Waverly : Raymond Walburn 

Dr. Harvey Henry Kolker 

Mrs. Harrigan Dorothy Peterson 

Frank Snowden William Henry 

Mary Mary Jo Mathews 

Harris Snowden Robert McWade 

Moxley Donald Meek 

Telephone Operator Louise Henry 

Hardy Johnny Hines 

Harrigan Addison Richards 

Albright Bobby Watson 

(.Continued on page 33) 




PERILS 
ni GREATEST THRILLS I 



Beyond barriers never before penetrated by man . • • above 
impassable forests and peril-fraught rivers that had baffled 
the bravest . . . deep into the forbidden kingdom of claw 
and fang . . . THEY FLEW • • . to witness sights that astounded 
even them • . • and unearth the innermost secrets of the 
world's most mysterious continent! 




MRS. MARTIN JOHNSON'S 




i 




AN AERIAL EPIC OVER AFRICA 



Supervised by Truman Talley 




Says PHIl M,DtlY(Filiit Daily)i"YOU IIN'T SEEN AN AFRICIN PIX TIU rOU LIMP THIS ONE!" 



flashea on the screen 
j v this picture Hasnea 

u ^^nsis of the record, & 
"On the basis o appeal ^ 

Person. ""^ ,^ ond old. 

for nil Roi"'- u„ Wo,mon, 

■' • » The picture has \us 

I uD to one point. »' lauding 
"AU this leads up to ^^^^^^ fijms, m 

if not more, than any o/ 
values. It . ctiltS J^' 



V, 




WILL ROGERS 

■ 



COUNTY CHAIRMAN 

by GEORGE ADE with 

EVELYN VENABLE • KENT TAYLOR 

10UI5E • MICKEY ROONEY 



end STEPIN FETCHIT 

Produced by Edward W Butcher 
Directed by John BIystone 

Screen pla' 





one of the most suspenseful 
thrillers it was ever your 
pleasure to play! 



This exotic creature 
Italced herr.fe on c. m.s. 
sion veiled in the depths 
of her languorous eyes. 



A FOX Pi''"'^;l'' ,e 

IWONA BARWt 

GILBERT ROLAND 
JOHN HALLIDAY 
ROD LaROCQUE 

Produced by John Stone 

Directed by Eugene forde J 



S I G N AT U R 





s 







mm 



fflVSTERV 

^ fox Picture with 



g N A T U R E 





Illustrated above are ads number IE, 
2C and 2G from the FOX press book. 



T*"'* of "^VS- 
!wa» des- 
^:3:a V one . ^ 



SIGNATURE 



January 12, I 935 



MOTION PICTURE HERALD 



33 



Rustlers of Red Gap 

(Universal) 

Action Serial 

Universal offers a, new, extremely active 
western serial, which, however cut to pattern 
it may be, and however stereotyped many of 
the performances are, nevertheless presents a 
maximum of the sort of western action that 
the youngsters should go for in a really en- 
thusiastic way. It is a bit too much of the 
old and venerable school of "movies" of an 
earlier day to be expected to attract any num- 
ber of adults, but for the younger element it 
should be highly satisfactory. Not only are 
the cowboys and the bandits in action, but 
there are the Indians, droves of them, herds 
of buffalo and even the ancient and honored 
cavalry of the western plains, since the story 
is that of the period of the settling of the 
West. Indian raids, on homes and caravans 
of covered wagons, marauding bandits, prey- 
ing on gold and settlers, and the dashing, hard- 
riding cowboy hero, played energetically by 
John Mack Brown, all are here. In support 
are Joyce Compton, in the feminine lead ; 
Walter Miller and Raymond Hatton, as 
Brown's partners; H. L. Woods and Frederic 
MacKaye, as the leaders of the villainy, and 
such oldtimers as William Desmond, Lafe Mc- 
Kee and Jim Thorpe, the Indian. The first 
three chapters promise much in the way of 
action to sustain the interest, and each ends, 
of course, on a sufficiently harrowing moment 
of danger to hero or heroine. These chapters 
are titled "Hostile Redskins," "Flaming Ar- 
rows" and "Thundering Hoofs," and the run- 
ning time is 26 minutes, 18 minutes and 21 
minutes, respectively. 



Old Faithful Speaks 

( First Division- A udio ) 
Novel, Interesting 

The first of a new series, "Thrilling Jour- 
neys," by Audio Productions, released by First 
Division, this takes the audience into Yellow- 
stone National Park, there to see, and especially 
to hear, the activity of some of the natural 
wonders in which the place abounds. The 
great falls, the numerous hot springs and 
gaseous pools are especially interesting when 
the actual sounds they produce are authen- 
tically recorded. The highlight of the subject, 
preceded by a screened diagram indicating the 
volcanic subterranean forces at work beneath 
the famous Old Faithful geyser, is the sight 
and sound of the phenomenon bursting into 
action with a mighty roar, as pent natural en- 
ergies are suddenly released. Novel and inter- 
esting. — Running time, 8 minutes. 



Revue a la Carte 

(Universal) 
Fair 

What is really a group of vaudeville turns, 
in the setting of a night club, makes for fair 
entertainment in this number of the Mentone 
musical series, with Jans acting as master of 
ceremonies. He introduces in turn Bryant, 
Rains and Young, dancers ; Alice Dawn, vocal- 
ist ; Tom Patricola, of the mandolin and edu- 
cated feet ; Hal Whalen and himself in a skit 
in which Jans gets much the worst of it, and 
the Maxcellos, five acrobats, who toss Patri- 
cola about to end the subject, which is diversi- 
fied and lively. — Running time, 17 minutes. 

Irish Melody 

(First Division- Audio) 
Excellent 

In this new group of Musical Moods sub- 
jects, produced by Audio Productions and dis- 
tributed by First Division, the producers have 
maintained the standard of pictorial excellence 
and musical reproduction achieved in the initial 
series. The photography, in three-color Tech- 
nicolor, is of the best, bringing out all the 



natural beauty for which the countryside of 
Ireland is noted. Several popular Irish melo- 
dies are the backbone of the subject, accom- 
panied by scenic material of an appropriate 
nature, done by Robert Bruce. This, and the 
others of the series, appear a valuable adjunct 
to the exhibitor's program. — Running time, 8 
minutes. 

Palooka from Paducah 

(Educational) 
Wery Good Connedy 

A comedy of unusual quality, replete with 
real laughs, is this latest Buster Keaton com- 
edy, in which, in support of Buster are his 
father, Joseph ; his mother, Myra, and his 
sister, Louise, as well as Dewey Robinson and 
Bull Montana. Kentucky mountaineers, they 
are hard put when prohibition is repealed, and 
Pa decides son Elmer (Robinson) should be 
a wrestler. There is entertainment in Buster's 
attempts to train his brother. In the ring 
Montana is trouncing Robinson, with Buster 
as referee, when Montana accidentally hits Ma, 
who has stormed into the ring. From that 
point Dewey proceeds to pulverize Montana. 
It is forthright, straight comedy, and funny. — 
Running time, 20 minutes. 

Switzerland, the Beautiful 

(MGM) 

Excellent 

Rating as an exceptional short subject of the 
travel variety, this film, produced by James 
A. FitzPatrick, is filmed in the beautiful nat- 
ural color of the country which it pictures. 
The small nation, ever peaceful, set at the foot 
of the snow-covered Alps, and at the same time 
studded with green pasture lands, lakes and 
rushing mountain streams, presents a remark- 
able opportunity for effective color photog- 
raphy, of which the producers have certainly 
made the most. This rates as an outstanding 
color subject. — Running time, 9 minutes. 

Harlem Harmony 

(Educational) 
Tuneful 

A fairly tuneful subject, this features Ben 
Carter and his Pickaninny Choir, juvenile 
Negro singers, who are in a small way enter- 
taining with their rendition of Negro spirituals 
and more popular and modern material. Their 
vocalization is at its best when a quartet of 
boys handles the burden of the song, accom- 
panied by the rest of the choir. A bit of tap 
dancing is added for variety. — Running time, 
10 minutes. 



Geneva-by-the-Lake 

(Fox) 
Interesting 

One of the excellent travel series. Magic 
Carpet of Movietone, this carries the audience 
to Geneva, the city of Switzerland which has 
become, in the center of a neutral country, the 
headquarters of virtually all world organiza- 
tion dedicated to the peace of the world. With 
the usual fine camera work which character- 
izes this series, are seen the beautiful lake and 
its surrounding scenery, watch making, the 
remarkable examples of sculpture and architec- 
ture, and the picturesque native quarter of the 
city, centuries old. A good travel subject. — 
Running time, 10 minutes. 

Dumb Luck 

(Educational) 
Fair 

Mr. and Mrs. Goodman Ace, otherwise 
known as the Easy Aces, ofi^er only fair com- 
edy in this number of the Marriage Wow 
series. The comedy lies entirely in the inex- 
pressable "dumbness" of Mrs. Ace, but that 
can begin to pall after a time. When she wins 
$50 on a sweepstakes ticket, the story gets 



about that the winning is far greater, and she 
is kidnaped. But so unaccountably stupid is she 
that her captors are only too glad to pay her 
to return to her home, while the chief kid- 
naper goes insane. It has its moments. — Run- 
ning time, 17 minutes. 

Bird Man 

( Columbia ) 
Good 

A good cartoon subject, in which Krazy 
Kat, the ingenious feline, fancies himself a bird, 
and builds himself a pair of wooden wings. 
As he takes to flight, he plunges into a tar 
barrel, through a pillow and emerges feath- 
ered from head to foot. The birds about are 
alarmed and flee, but when he is attacked by 
a buzzard, and vanquishes that foe, he is wel- 
comed, until a fall shatters his feather coat and 
his illusions. — Running time, 7 minutes. 



Gay Old Days 

(Educational) 
Good 

Highly enjoyable is this subject in the Song 
Hit Story group, with the rendition of numer- 
ous of the popular ballads of the Nineties, by 
Frank Luther, Brandt, Fowler and Curran, 
and Jean Lacy, chiefly. In a setting of a 
Bowery corner in the New York of the Day 
Before Yesterday, the trio sing as they wait 
for their sweethearts, and the cop and the 
fireman woo the nursemaid, singing, with her, 
that charmingly lyrical and wholly entertaining 
"No, No, A Thousand Times No." Good. — 
Running time, 10 minutes. 

Italian Caprice 

(First Division- Audio) 
Colorful 

For the visual accompaniment to the Rus- 
sian composer Tschaikowsky's famous Italian 
Caprice, Robert Bruce, who produced this Mu- 
sical Moods series for Audio Productions, went 
into Italy, and with Technicolor cameras caught 
much of the beauty of the mountain region 
of the north and all of the color of the lively 
annual traditional flag festival and horse race 
of the city of Siena. Between the two is pic- 
tured a brilliant religious festival, each of the 
scenes in the subject indicative pictorially of 
what the composer meant to express in his 
music. It is a subject of excellent quality. — 
Running time, 8 minutes. 

The First Snow 

(Educational) 

Entertaining 

An enjoyable Terry-Toon cartoon, in which 
the innumerable puppies who live in a shoe 
dash out with sleds and skates at the first 
snowfall. When the stout and very feminine 
pig falls into the stream and is being rushed 
away on an ice-floe, the puppies go to the 
rescue successfully. Not exceptional, it is a 
good cartoon. — Running time, 6 minutes. 

Barcarolle 

(First Division-Audio) 

Unusual Qualify 

All the beauty which lies in and about the 
canals, of Venice has been caught with bril- 
liant effectiveness by the Technicolor cameras 
in this Musical Moods pictorial accompani- 
ment by Robert Bruce to a reproduction of the 
justly famed musical score of the Barcarolle 
from the opera, "The Tales of Hoffman" by 
Offenbach. Moving slowly in what is actually 
an impressionistic picture of the Italian city, 
the subject closes with a remarkable picture 
of the setting sun, in full color. The film is 
"class," with the universal appeal inherent 
in scenic beauty and good music. — Running 
time, 8 minutes. 



34 

NRA Hearings 

On Codes Start 
In IVashington 

Drastic revision of the NRA's 540 codes 
of fair competition, to conform to new 
policies, was anticipated as hearings began 
in Washington Wednesday, the first con- 
cerned with price fixing. The first hearing- 
having to do with the motion picture code 
is set for January 18 before Deputy Ad- 
ministrator William P. Farnsworth, on 
minimum wage scales for Greater New 
York projectionists. The industry is par- 
ticularly interested in the January 30 hear- 
ing, when employment provisions are to be 
considered. Hearings on the trade practice 
provisions of the film code are expected to 
follow. 

The Motion Picture Code Authority this 
week unanimously approved the resolution 
of the Buffalo clearance and zoning board 
requesting the Code Authority's permission 
to suspend the proposed schedule of clear- 
ance and zoning for ■ 1934-35, gnd in so 
doing gave rise to general speculation as to 
whether the Authority might make similar 
moves in all zones. 

Representatives of the industry will be 
given an opportunity January 22 to present 
their views on the code budget and method 
ot assessment .for 1935. 

Voicing sharp criticism of the recovery 
codes, the Consumers' Advisory Board this 
week, on the eve of the opening of general 
hearings on the agreements by the National 
Industrial Review Board, fired the first shot 
of an attack on the industrial agreements 
which is expected to have repercussions in 
Congress later in the session. 

Charging that "special interests" dictated 
the fair trade practice provisions of many 
of the codes, with the effect that they have 
served to restrict rather than expand com- 
petition and to have brought about increases 
in prices to the disadvantage of the con- 
sumers, the board recommended the elim- 
ination from the "vast majority" of agree- 
ments of all but the labor provisions and a 
few standard trade practice rules. 

The state's right to enforce the motion 
picture code and other regulatory agree- 
ments of the federal authorities was upheld 
Tuesday in a decision by Supreme Court 
Justice Byrne in Brooklyn. 

The court granted a temporary injunction 
against the Flatbush theatre, accused by 
Morris Barth, formerly an operator there, 
of violating the code by reducing wages. 

Justice Byrne directed the Addie Com- 
pany, operator of the theatre, to refund the 
difference between the original and the 
reduced wages to Barth, estimated at $900. 

To Form New Ad 
Group on Coast 

Initial plans for an organization pat- 
terned after the Associated Motion Picture 
Advertisers in New York were drawn at a 
meeting of studio publicity men at Levy's 
Tavern in Hollywood Tuesday. Tom Baily 
of Paramount was named temporary presi- 
dent and Al Parmentor of Fox as secretary. 
Membership is to be confined to studio 
staffs. 



MOTION PICTU RE HERALD 

SMPE Group Hears 
Paper by Technician 

The Atlantic Coast section of the Society 
of Motion Picture Engineers held its reg- 
ular monthly meeting last Wednesday at the 
Institute of the Electrical Association of 
New York headquarters. Rudolf Wolf of 
Electrical Research Products read a paper 
on "Visual Accompaniment," describing 
methods of providing music and speech ac- 
companiment for films in natural color. 

General Theatres 
Reorganizing Near 

Winthrop W'. Aldrich, chairman of Chase 
National Bank, in his annual report to stock- 
holders Tuesday in New York, declared 
reorganization of General Theatres Equip- 
ment is close at hand. During the past year, 
Mr. Aldrich said, further progress has been 
made in reorganization and liquidation of 
the bank's investment position in the indus- 
try, and the investment in Fox Film Corpo- 
ration has been reduced by sale of 200,000 
shares of Class A stock at $15 a share, with 
additional shares placed under option at 
higher figures for limited periods. Fox Film 
continues to operate practicably, he said. 

Mr. Aldrich said that "the Loew's, Inc., 
stock acquired by the bank as a result of the 
foreclosure of the two-year secured gold 
notes of the Film Securities Corp. in the 
principal amount of approximately $5,000,- 
000 held by the bank has been liquidated 
without loss." , 

Theatre Presses 
Radio Complaint 

The legitimate theatre code authority, in 
New York, is drafting a new appeal to the 
Federal Communications Commission, fol- 
lowing receipt of a reply to an earlier ap- 
peal which declared that the board has no 
jurisdiction over attendance at radio broad- 
casts. Dr. Henry Moskowitz, vice-chair- 
man of the legitimate theatre code authority, 
is preparing the new appeal. 

The authority took the action initially 
in an effort to obtain a prohibition of free 
radio broadcasts, deemed unfair competi- 
tion. The Commission's reply, signed by 
John B. Reynolds, acting secretary, ap- 
parently was confined to the free broadcasts 
held recently by the Standard Oil Company. 

Loew J 12 J'Veek 
Net $2,001,308 

A net profit for the 12 weeks ended Nov. 
22, 1934, amounting to $2,001,308 after sub- 
sidiaries' preferred dividends and after de- 
preciation and taxes, was reported this week. 
This compares with net profit of $1,137,999 
for the same period of 1933. 

The profit reported this week is equivalent 
to $14.64 a share of preferred stock, com- 
pared with $11.53 a year ago, and $1.23 a 
share of common, compared with 95 cents. 



January 12, 1935 

G. P. Baker ^ Noted 
Dramatic Critic^ 
Dies in New York 

George Pierce Baker, noted critic of the 
American drama and the teacher of many 
of today's playwrights, actors, critics and 
designers, died on Sunday at the Neurologi- 
cal Institute in New York after having been 
under medical care for a heart ailment for 
more than four years. He was 68 years old. 

In the course of his career of 36 years at 
Harvard University and eight at Yale, Dr. 
Baker had among his students many men 
who have become famous in the theatre. 
He was once described by President-Emer- 
itus A. Lawrence Lowell of Harvard as the 
father of dramatic writing in the United 
States. 

In 1925 Dr. Baker left Harvard to take 
charge of the Yale drama department. In 
eight years under his direction it trained 
many film and stage actors, stage managers, 
playwrights, critics and producers. 



Radio Group 
Receives Setback 

The Pennsylvania Broadcasting Com- 
pany's anti-trust suit for dissolution of the 
American Society of Composers, Authors 
and Publishers received a setback in New 
York Tuesday when the complaining radio 
group won its motion to require the Society 
to supply it with a complete list of music of 
titles to which the Society holds the copy- 
rights. The setback came when Federal 
Judge Julian W. Mack ruled that Pennsyl- 
vania Broadcasting would have to pay for 
the work of compilation. 

The Society estimates it has between 
1,500,000 and 2,000,000 titles under control 
and that preparation of a complete list 
would require the labor of six persons for 
six months, 10 hours daily, and would cost 
about $250,000. 

AMPA Holds First 
1935 Open Meeting 

The first open meeting of 1935 of the 
Associated Motion Picture Advertisers, held 
in New York Thursday, saw a re-enactment 
of the March of Time presentation of Film 
Daily's Ten Best Films of 1934. Officials of 
First Division distributors, and executives 
of March of Time reel were guests. 



Gaumont Picture at Roxy 

The Gaumont British picture, "Unfinished 
Symphony," about to be released here, will 
have its premiere at the Roxy in New York 
on Friday, when the National Republican 
Builders, in which many prominent people 
in society are interested, will attend. 

Mickey Mouse in Color 

Walt Disney, this week, announced that 
beginning with "The Band Concert," a 
Mickey Mouse to be released through United 
Artists on February 9, all films coming from 
his studios will be entirely in Technicolor. 



THE WEST, 

big) strong,., as only 

ZANE GREY 

can paint It • . 

as only DIX 
can portray ttt 




— as ''Pecos' Smith ... a dangerous 
man for men to hate . . . more 
dangerous for a girl to love / . . . 

"WEST 




3 



OF THE 



15 



PECOS 



xuith 



Martha Sleeper 

Directed by Phil Rosen 

RKO-RADIO PICTURE 




m 4:mi Ui*«^«liJi li 

mm mm' 



— -k 'k 'k (FOUR STARS) "As fine a photoplay os the Music Hall could get to start its New Year!"— Dai/y News. . . ."Charming and beautiful! 
. . . - Hepburn at her best! . .Don't miss it!" — Mirror- ■ ."The clear fact in today's news is that Hepburn has never appeared to better advantage than in 'The Little 
Minister'." — Post. . . ."Utterly charming! Hepburn makes Barrie's gypsy leap alive!. . .It's one you must not miss!" — American. . . ."Crowds swirled about the Music 
Hall, waited shivering in the icy sunshine, to see Hepburn in 'The Little Minister'." — Sun. . . ."Tender and lovingly arranged. . .Hepburn as the prankish gypsy lass 
whose liaison with the little minister sets the community by the eors." — Times ... "Huge as the Music Hall is, it didn't seem quite large enough for the crowds waiting 
to get in. Icy winds or no icy winds, they were standing in long and patient lines, attesting to the success of Hepburn's new picture. . . . A beautiful picture. . . 
A delightful romance!" — Evening Journal 

— "Hepburn. . .thrill of Golden Gate. . . .Katharine Hepburn sustains her great reputation with a magnificent characteri- 
zation of Babbie in 'The Little Minister' The Barrie romance has been beautifully transferred to the screen, and Miss Hepburn's performance stands 
bes'rde that gorgeous Lady Babbie who was Maude Adams " — Chronicle - ■ - ."Katharine Hepburn in her most sentimental role. . . .It has numerous 
fine characterizations, a steady flow of humor and o pathos that moistened the eyes . . " — Caf/-Su//efin . . . ."La Hepburn found the picture most 
fitted for her, more than anything she has done since she made her first big triumph in 'Bill of Divorcement'. . . ." — News 

— ". . Hepburn advances a notch higher in screen artistry with her portrayal of the lovely Babbie. . . .It is the 
best of the Hepburn performances to date .... it represents the subtlest, most understanding work this spectacular young actress has yet ac- 
complished .... " — Evening Public Ledger- "In 'The Little Minister' Katharine Hepburn proves her right to inherit the purple so long the exclu- 
sive property of Maude Adams . . . adds another lustrous portrait to her glowing gallery . . .a film of infinite charm and beauty . ." — Record 

— "Katharine Hepburn .... her role as Babbie the gypsy girl worms her to one's heart even more closely than ever 
before. . . - Unless I miss my guess Katharine Hepburn has gained for herself another top rating for the new year. . you don't wont 

to miss her in "The Little Minister'." — Herald ■ ■ ■" it is Miss Hepburn's very best picture . . a genuine and beautiful picturi- 

zation of a finely sensitive romance ... " — Daily News 

jlj^t — . . .o picture that charms with its loveliness and the accuracy of settings marking every sequence. . . . 

—Free Press. . . ." Katharine Hepburn carves out another brilliant personal achievement through her work in 'The 

UHle Minister'. • . - She boards an emotionol merry-go-round making you laugh gaily one moment and wringing your 
heart the next. If for no other reason than to view this 'The Little Minister' shouldn't be missed." — News 

— "Katharine Hepburn turns on all her moods in 'The Little Minister' every one of 
which is a thing of delight. She is in turn tender, passionate, fiery, prankish, romantic, wistful and tearful • . . " — Times 

— ". . . . whimsical, charming and beautifully produced. .the Hepburn fans will 

consider her Babbie o fitting follow-up to her Jo in 'Little Women'. . — Examiner. " the stor's 

best performonce. . . .romantic and interesting. . ." — Times 

— " one of the best talkies to be turned out by any studio. . ■ .ranks 

high among the best Hepburn has ever done, not forgetting her Jo of 'Little Women' nor her part 
in 'Morning Glory'. . ." — Sun Telegraph. . . . 

— ■" It is a picture that exerts much the some appeal as 'Little 

Women' Its emotions are fundamental, its romantic impulses as everlasting as time itself" 

— Post. ..."... .o highly entertaining movie " — News- .."....the occasion for 

huzzohs, long and loud. . . .But it is Katharine Hepburn who will thrill you, who will moke 
you laugh gaily one instant and wring your heart the next. 'The Little Minister' should 
be on your 'must' list. . . ." — Star. . . ." - . - -an undiluted pleasure. . . .an unexpected 
treat. . . ." — Herald. .it will hold you engrossed from beginning to end .... 
the Hepburn talents really hove a chance to burn at full flame ... drama at its 
best. It is perfectly cost excellently directed and the photography is unsur- 
passed .... In 'The Little Minister,' the star's vivid young genius extends itself 
in a revel of appealing humor and pathos. . ." — Times 

— . . .'The Little Minister' is delightful entertainment 
for the legion of Hepburn fans..." — Post.. ."....'The Little 
Minister' gives Hepburn followers their greatest opportunity for 
seeing the brilliant film star completely dominating a film. .. ." 
— Gfobe. . . ."The Little Minister". ... gives Katharine Hepburn 
one of her most striking roles...." — Daily Record ... 
"... .Hepburn's admirers will in all probability line up on 
the right with loud cheers for this unfathomoble young 
woman and her latest characterization. . . ." — Evening 





JUST FINISHED SECOND WEEK 

RADIO CITY MUSIC HALL 

AFTER BREAKING ALL TIME BOX-OFFICE RECORD 

★ ★ ★ + 



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Washington, Boston, Baltimore, Salem, W. Va., Milwaukee, 
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Davenport, Des Moines, St. Paul, Sioux City. 





SIR JAMES M. BARRIE'S 



1 1 n 



1 1 V I 



JOHN BEAL * ALAN HALE 




DIRECTED BY RICHARD WALLACE 



A PANDRO S. BERMAN PRODUCTION 



SENSATIONAL 
SPECIAL RELEASE 

BY ARRANGEMENT WITH GUARDIANS AND AUTHORITIES 

ONE FuLl REEL 



LATEST EXCLUSIVE PICTURES OF 
A DAY IN THE LIVES OF THE 




QUINTUPLETS 

SEE THEM FROM DAWN TO BEDTIME 

Feeding . . sleeping . . bathing . . laughing . . their 

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• 

ONE THOUSAND FEET OF HUMAN INTEREST 
THAT NO HUMAN BEING WILL WANT TO MISS 

Presented by PAT HE NEWS . . . Distributed by 

RKO-RADIO PICTURES 



January 12, 1935 



MOTION PICTURE HERALD 



39 



N EW NAME, N EW MON EY, N EW NOTION 
GIVEN INDUSTRY WITH JOCK WHITNEY 




At the hunt, and on the polo field, John Hay (Jock) Whitney is a noted horseman. 
The actual head of Pioneer Development Corporation, holding company for his 
motion picture interests, which also include large investment in Technicolor, is 
shown here with Mrs. Whitney at a recent hunts meeting. 



Arts and Horseflesh First Loves 
of Young Sportsman with 
Illustrious Background in 
Finance and Society 

By FRED AYER 

Jock Whitney, socialite, sportsman, patron 
of the arts and very much of a young-man- 
about-town, appears to be "going places" 
in the motion picture orbit. It is, in fact, 
considered by many, inckjding stockholders 
of Technicolor, Inc., that he may do really 
great things for the industry and especially 
for the stockholders and Technicolor. Inas- 
much as Mr. Whitney contemplates a com- 
plete schedule of features all in Technicolor 
it is to be supposed that he will pleas'e the 
stockholders, especially if he continues to act 
as pacemaker in this line for the rest of 
the industry. 

Just past 30, and as the power behind 
the throne of an organization known as 
the Pioneer Development Corporation, Jock 
— or John Hay Whitney, as he is known 
to the registrar of births', marriages, et al 
— already has lent his more than willing 
financial genius to the betterment of things 
cinematic and at this writing shows grow- 
ing interest in the Hollywood scene. 

First Interest in Art and Horses 

When Jock Whitney was graduated from 
Yale University — currently the home of 
footballing Larry Kelley and, more latterly, 
of the famous Ted Coy, who also had a 
fling in one way or another at the film in- 
dustry — he had a keen ambition to write his 
name in theatrical annals as a patron of 
the arts and, at the same time, to set him- 
self up in the sporting world as a connois- 
seur of horseflesh. To back up these ambi- 
tions he had acquired, through inheritance 
from his father, the late Payne Whitney, a 
fortune approximating $30,000,000. 

In 1926, apparently, the possibilities of 
the motion picture had not occurred to 
hinn. A few years later he bought 180,000 
shares of Technicolor, Inc. stock at $3, 
and when It reached $9 he sold one-half 
of his holdings, netting hinn $520;000. To- 
day he is said to hold at least 23 per cent 
interest in Technicolor. 

Immediately after leaving the environs 
of New Haven, however, Jock Whitney 
launched his career as "patron of the arts." 
He became an outstanding benefactor to 
Broadway producers, or, as the wiseacres 
have it, an "angel." Observers have noted 
from time to time that Mr. Whitney's ca- 
reer in this respect has not been altogether 
successful. To be sure, there were such 
plays as "The Gay Divorcee" which enjoyed 
lengthy runs on Broadway, but it is pointed 
out that if a play does not make money, in 
fact loses it, no matter how long it occupies 
the spotlight it cannot be dubbed a success. 
More recently, Mr. Whitney had an "inter- 
est" in an unhappy vehicle known as "Dark 
Victory," which lasted a matter of six 
weeks, although it was common knowledge 



along Broadway that the play, in which Miss 
Tallulah Bankhead appeared, was losing 
money steadily from the opening perform- 
ance. "The Gay Divorcee," although it made 
no money, at least kept the Whitney name 
in the limelight for 248 performances. 

Meantime the Whitney heir had turned 



his attentions to the development of his rac- 
ing stables, acquiring stud farms at Sara- 
toga, Llangollen, in Virginia, Kentucky, 
Long Island and a small stable in England. 
Here again, Jock was not too successful. 
He was, in fact, outstripped all along the 

(Continued on ioUo'vinq page) 



40 



MOTION PICTURE HERALD 



January 12, 1935 



WHITNEY 'GOING PLACES' 



(^Contimied from preceding page) 

racing line by his own mother, Mrs. Payne 
Whitney, and his aunt, Mrs. Harry Payne 
Whitney, who recently has figured to some 
extent in a legal disagreement over her 
young niece, Gloria Vanderbilt. 

It has always' been said of Jock Whitney 
that he never does anything in half-hearted 
fashion. Each and every enterprise on which 
he has embarked he has followed through 
to the often bitter end, and while he may 
have been disappointed once or twice as a 
racing man, the common admission among 
gentlemen of the turf is that his Saratoga 
stud farm is the finest anywhere in the east- 
ern section of the country. The stable at 
Llangollen, Mr. Whitney recently gave to 
his wife, the former Elizabeth Artemus, the 
daughter of a coal operator. He had spent 
over $1,000,000 on the development of this 
farm and stable, but when young Mrs. 
Whitney admitted to friends that she loved 
Llangollen "more than anything else in the 
world," her husband turned it over to her, 
entire. 

Jock Whitney's entrance into the motion 
picture field was, it is said, engineered or 
encouraged by Edward P. ("Ted") Curtis, 
sales manager of the motion picture film 
department of Eastman Kodak Company. 
Mr. Curtis had served in the War as a 
major in the U. S. Air Service and during 
this time struck a lasting friendship with 
one Merian C. Cooper, soldier, adventurer 
and, later, motion picture producer. When 
Jock Whitney became interested in motion 
pictures and was casting around for a pro- 
ducer to whom he could entrust problems 
of production, Mr. Curtis of Eastman oblig- 
ingly suggested Mr. Cooper of RKO Radio. 

Mr. Cooper of RKO Radio to date is the 
only producer who has received Mr. Whit- 
ney's backing, although Mr. Whitney was 
very much behind "La Cucaracha," the 
three-color Technicolor short subject which 
Radio released last year. Currently Mr. 
Whitney is devoting his attention to the all- 
Technicolor feature, "Becky Sharp," pro- 
duction on which was held up temporarily 
by the death of Lowell Sherman, director. 
Rouben Mamoulian is now carrying on in 
Mr. Sherman's place. 

Four of Family in Technicolor 

It was reported recently that young Mr. 
Whitney has available $7,000,000 in cash for 
the production of all-color feature pictures. 
Persons in positions giving them better au- 
thority than mere "observation" set the 
above amount at somewhat nearer $2,000,- 
000. Not that Mr. Whitney would not 
spend $7,000,000 if he felt like it, they say, 
but he is biding his time with $2,000,000 
for the present. 

In addition to his participation in Techni- 
color, various other members of his family 
have holdings which cannot at this time be 
accurately estimated. It is known, however, 
that when the Technicolor idea first hit the 
Whitneys, Jock Whitney, his' mother, his 
sister, Joan Whitney Payson, and his cou- 
sin, Cornelius Vanderbilt (Sonny) Whitney, 
each invested $250,000. 

Pioneer Development Corporation is a 



holding company for Pioneer Pictures, the 
Whitney producing company. It is presided 
over by Lowell Calvert, who recently was 
general sales manager of Gaumont British 
Pictures Corporation of America, and whose 
career in the film industry dates back to 
1907 when he became associated with 
George K. Spoor. Mr, Calvert has been 
identified with exhibition as well as pro- 
duction and the equipment field, and for a 
time was associated with RCA Photophone, 
subsequently taking up his Gaumont connec- 
tion and going last summer to the manage- 
ment of the Whitney interests. 

Mr. Calvert attends to all the business 
details of Mr. Whitney's varied theatrical 
enterprises ; acquires story material for fu- 
ture productions, and goes to Broadway 
plays. 

The olEcial set-up of Pioneer Pictures, 
which in reality does not exist at all, will 
have, when Merian C. Cooper's two remain- 
ing pictures for RKO Radio have been com- 
pleted, probably in May, Jock Whitney as 
president and Mr. Cooper as vice-president 
in charge of all Whitney production. 

Mr. Calvert said Tuesday that all Pio- 
neer productions in the future will be in 
Technicolor exclusively. 

Illustrious Predecessors 

In addition to his own personal financial 
capabilities, Jock Whitney brings to the 
motion picture industry the background of 
a long line of illustrious heritage, men and 
women who have been successful both in 
finance and the world of Society with a 
capital "S." His late uncle, Harry Payne 
Whitney, inherited about $100,000,000 when 
his father, the Hon. William Collins Whit- 
ney, died. Harry Payne, when he died in 
1930, left about that same $100,000,000. 

On the other hand, Jock's father, Payne 
Whitney, inherited a paltry $4,000,000, but 
when Payne died, in the latter part of 
Jock's career at Yale, he had increased this 
sum to $100,000,000, which total was split 
between Jock Whitney, mother and sister. 

Stroked Junior Varsity 

Like his father before him, Jock Whitney 
was a rowing man. Payne Whitney, back 
in the closing years of the last century, 
stroked the Yale Varsity crew and subse- 
quently made the University the handsome 
present of Gales Ferry, since then Yale's 
rowing headquarters. The son did not make 
the Varsity, but he stroked the Junior Var- 
sity crew, and was tapped for the society 
of Scroll and Keys, one of the highest un- 
dergraduate honors Yale has to offer. 

A friend of Jock Whitney went with him 
one day down to his mother's estate on 
Long Island. As they drove up to the house, 
the friend noticed a luxurious Lincoln 
limousine standing just beyond the parte 
cochere. Said the friend : 

"I didn't know your Mother drove a Lin- 
coln, Jock." 

"She doesn't," Jock replied blithely. "That 
belongs to Mother's butler." 

Jock's valet, it is reported, is the proud 
possessor of an airplane. 

And all Jock Whitney has is some $30,- 
000,000, a sizable block of Technicolor and 
ambition to "belong" to that select coterie 
known as motion picture producers. 



Tri'Ergon Patent 
Upheld hy Highest 
Court in Germany 

By JOACHIM K. RUTENBERG 

Berlin Correspondent 

The supreme court of the Reich in Leip- 
zig last week upheld the validity of the 
Tri-Ergon double print patent, the decision 
being handed down in an action brought 
against Tri-Ergon, A. G., by one of its 
licensees. 

In 1928 Tobis Patent Holding Company 
was founded in Germany and acquired, 
among other rights which came into the 
possession of this company after the advent 
of sound, the patents which had been 
granted the Tri-Ergon inventors — Hans 
Vogt, Dr. Jo Engl and Joseph Massolle. 
Since that time the double print patent was 
among the most important assets of the Tobis 
company and repeatedly was referred to in 
legal battles between Tobis and independent 
German sound film manufacturers such as 
B reusing Company and Friess A. G. 

In 1932 Hubert Schonger Company, Ltd., 
in combination with the UFA and the 
AFIFA (Aktiengesellschaft fur Film- 
Fabrikation) film printing plants, filed a 
suit against Tobis alleging insurmountable 
restrictions for the entire German indus- 
try as a result of the double print patent. 
In the first two courts the Schonger-UFA- 
AFIFA group lost the decision, and ap- 
pealed. The supreme court at Leipzig, 
highest court in the Reich, last week handed 
down a decision in favor of the Tobis 
group, thereby upholding the double print 
patent and again rejecting the claims of the 
UFA-AFIFA group. At the same time, the 
court reaffirmed the verdict of the appeals 
court, increasing the sum involved from 
60,000 to 200,000 Reichsmarks. 

In New York last week. Federal Judge 
Coxe reserved decision on the application 
of the American Tri-Ergon company for 
permission to amend its proof of claim 
against Paramount Publix to include a claim 
for an indeterminate amount for alleged 
infringement of the flywheel patent. 

Hearst Reel Films 
Rose Fete in Color 

Hearst Metrotone Newsreel last week in 
Hollywood released to 17 local theatres 85 
feet of reel picturing, in natural color, the 
Pasadena Rose Festival parade. The the- 
atres were exhibiting the reel six hours 
after the scenes were taken. 

Arrangements were worked out by C. J. 
Hubbell, Coast editor of the reel; Carroll 
Dunning, whose color process was used, 
and David Blankenhorn of Cosmo Color, 
Inc. In all, 1,200 feet of negative was shot. 
No mechanical aids, such as reflectors, 
were used, the bright sunlight serving alone. 
Dodge Dunning and William L. Prager did 
the actual camera work. It is not intended 
that the sequence shall be released for gen- 
eral distribution, chiefly because of the cost 
element. 



January 12, 1935 



MOTION PICTURE HERALD 



41 



ALLIED HAS NEW PLANS FOR CODE, 
LEGISLATION, NEW CONSTITUTION 



Allied States Association Drafts 
New Constitution and New By-Laws 

The national board of directors of Allied States Association of Motion Picture 
Exhibitors, Abram F. Myers, chairman, has unanimously approved a new consti- 
tution and new by-laws for execution by the several regional Allied associations. 
It is expected that a sufficient number of these state associations will have executed 
approval in time for final and formal adoption by the national directorate at its 
January meeting, to be held either on the 24th or 25th, at Washington. Text 
of the new constitution and new by-laws, which give effect to changes adopted, 
but not made, in 1932, follow in full: 



Demands Inquiry on Code. 
End of Block Booking, 
Laws to Stop "Extortions" 
of Composers Society 

Allied States Association of Motion Pic- 
ture Exhibitors, working from headquarters 
at Washington, started this week to lay the 
groundwork of a comprehensive program 
which will include: 

(1) Enactment of a new Allied consti- 
tution and by-laws. 

(2) A legislative campaign in Congress. 

(3) A plan for amending the motion pic- 
ture code. 

Calling upon Allied exhibitor members to 
contact every Congressman and Senator at 
Washington in support of a new legislative pro- 
gram, the national association demanded that 
Congress conduct an investigation into the 
negotiation, writing and administration of the 
motion picture code and that it enact legisla- 
tion to end compulsory block booking and to 
amend copyright laws so as to terminate the 
"extortions" of the American Society of Com- 
posers, Authors and Publishers. 

To coordinate effort in this connection the 
directors have selected Washington for the 
annual board meeting, tentatively scheduled for 
January 24th and 2Sth. 

Allied leaders are urged to bring to the 
meeting members who have strong Congres- 
sional contacts who can be used to offset the 
efforts of so called "Hays lobbyists" on hand 
in Washington, "bent on perpetuating the dom- 
ination of the big eight under the code and in 
defeating anti-block booking legislation." 

Voting on New Constitution 

Allied headquarters this week sent forth to 
the state affiliates copies of a new constitution 
and by-laws which already have been approved 
by the board of directors, and these are to be 
executed by the several regional associations 
immediately. When this has been done, the 
organic law of Allied will conform to the 
structure of the present national organization, 
the documents not having been formally 
amended following changes made in 1932. 

AUied's national convention will be held in 
May, at Atlanta. 

National Allied headquarters gave the lie to 
reports crediting the organization with plans 
for a new national exhibitor association. "It 
would require years of scheming, maneuvering 
and proselytizing before enough of an organ- 
ization could be formed to wield the slightest 
influence," said an official statement, which 
warned independent owners that "prating of a 
new national organization by a few selfish 
leaders who are unwilling to take their places 
at the Allied board, is the bunk and is as 
treacherous to the independents as it is fu- 
tile." 

Details of New Plan for Code 

The organization Monday made known the 
details of the plan adopted at New Orleans 
last month for obtaining necessary amendments 
to the motion picture code. 

"This plan," it was said, "cuts through all 
controversy and confusion, strikes directly at 
producer-domination of existing code machin- 
ery, and leaves it to a new and balanced Code 
Authority to recommend to the National In- 
dustrial Recovery Board necessary changes to 

{Continued on following page, column 2) 



Amended Constitution 
ARTICLE 1 

Name 

The name of this association shall be the ALLIED 
STATES ASSOCIATION OF MOTION PICTURE 
EXHIBITORS. 

ARTICLE II 

Objects 

The objects of the ALLIED STATES ASSOCIA- 
TION OF MOTION PICTURE EXHIBITORS shall 
be generally to promote and protect the interests of 
the motion picture exhibitors of the United States in 
every lawful way; and, to the extent that the in- 
terests of the exhibitors coincide with the interests 
of other divisions of the motion picture industry, to 
promote and protect the interests o£ the industry as 
a whole. 

ARTICLE III 

Form of Organization 

The ALLIED STATES ASSOCIATION OF MO- 
TION PICTURE EXHIBITORS shall be an unin- 
corporated non-profit association, in the form of a 
federation, its membership consisting of the subscrib- 
ing regional associations of motion picture exhibitors 
and governed by a board of directors composed of 
one duly designated representative from each such 
subscribing regional association. 

ARTICLE IV 

Powers 

In attaining its declared objects the ALLIED 
STATES ASSOCIATION OF MOTION PICTURE 
EXHIBITORS shall have and exercise power 

(a; To cooperate with and by agreement repre- 
sent the subscribing associations and the exhibitor 
interests represented by them in all relations with 
the Federal and State governments and with the 
public generally. 

(h) To cooperate with and by agreement repre- 
sent the subscribing associations and the exhibitor 
interests represented by them in negotiations and 
dealings with other divisions of the motion picture 
industry and with the suppliers of equipment. 

(c) To use its endeavors to secure for exhibitors 
belonging to the subscribing associations an ade- 
quate supply and equitable distribution of motion 
picture iilms and theatre equipment upon terms 
that are non-discriminatory, reasonable and just. 

(d) To use its endeavors to promote and secure 
fair methods of competition in the motion picture 
industry and to combat unfair competitive methods, 
restraint of trade and monopoly wherever in said 
industry the same shall appear. 

(e) To gather, compile and disseminate to the 
organizations entitled to receive the same useful 
information regarding matters of interest to or af- 
fecting exhibitors, including the poHcies and activi- 
ties of the producer-distributors, affiliated circuits, 
labor organizations and the various departments and 
agencies of government. 

(f) To acquaint the public and the various de- 
partments and agencies of government with condi- 
tions in the motion picture industry afifecting the 
motion picture exhibitors. 

(g) To aid and encourage directly and by co- 
operation with others both within and without the 
motion picture industry the development of higher 
standards of entertainment and of moral and cultural 
values in the production of motion pictures. 

(h) To prescribe standards of excellence in the 
operation of theatres and to issue a suitable seal or 
emblem for display by the members of subscribing 
associations who pledge themselves to maintain and 
do maintain such standards. 

(i) To form a corporation or corporations with 



the capital stock to be held by the Treasurer as 
trustee for all the subscribing associations for the 
purpose of carrying on any and all activities in the 
interest of the motion picture exhibitors not ap- 
propriate for an unincorporated non-profit associa- 
tion to engage in. 

(j) To formulate and adopt by-laws and other 
rules and regulations for the government of the 
Association and for carrying its powers into ex- 
ecution. 

(k) To do all other acts and things necessary or 
proper to the attainment of the objects of the 
Association. 

ARTICLE V 

Membership 

Section 1. Any duly organized regional association 
of motion picture exhibitors under independent man- 
agement and control is eligible for membership in the 
ALLIED STATES ASSOCIATION OF MOTION PIC- 
TURE EXHIBITORS, subject to the approval of the 
Board of Directors. Execution of a copy of this 
Amended Constitution through proper organization 
action shall constitute existing members of the AL- 
LIED STATES ASSOCIATION OF MOTION PIC- 
TURE EXHIBITORS members under this Amended 
Constitution. Regional associations not members of 
said Association on the date of the approval of this 
Amended Constitution may apply for membership by 
forwarding a duly executed copy hereof to the princi- 
pal office of the ALLIED STATES ASSOCIATION 
OF MOTION PICTURE EXHIBITORS. Such re- 
gional associations may then be admitted to the 
privileges and obligations of membership by action of 
the Board of Directors. 

Section 2. The Board of Directors by a two-thirds 
vote may expel any subscribing organization or in- 
dividual member for conduct contrary to the Consti- 
tution of December 12, 1934, and these By-Laws, and 
the policies of the ALLIED STATES ASSOCIATION 
OF MOTION PICTURE EXHIBITORS formulated 
thereunder, for conduct prejudicial to the interests of 
the motion picture exhibitors in any territory or as 
a whole, and for failure to discharge their obligations 
to support the Association. 

Section 3. Individual exhibitors in unorganized ter- 
ritories or territories wherein there is no subscribing 
association may, upon payment of a monthly fee to 
be prescribed by the Board of Directors or embodied 
in the by-laws, be admitted to the benefits and privi- 
leges of membership but without direct representation 
on the Board of Directors. 

ARTICLE VI 

Management 

The management and control of ALLIED STATES 
ASSOCIATION OF MOTION PICTURE EXHIBI- 
TORS shall be vested in a Board of Directors and an 
Executive Committee of said Board of Directors em- 
powered to act, ad interim, as may be provided in 
the by-laws. The Board of Directors may delegate 
any part of its powers to any standing or special 
committee of the Board, or to any officer of the As- 
sociation, for the performance of specific duties, the 
acts of any such committee or officer being subject 
to ratification by the Board. 

ARTICLE VII 

Officers 

Section 1. The officers of the ALLIED STATES 
ASSOCIATION OF MOTION PICTURE EXHIBI- 
TORS shall be (a) a President, (b) a Chairman of 
the Board of Directors, (c) not less than three nor 
more than seven Regional Vice-Presidents, (d) a 
General Counsel, (e) a Secretary and (f) a Treasurer. 

Section 2. These officers (other than Regional Vice- 
Presidents) shall be elected by the Board of Directors 

{Continued on following pp~'!, column 1) 



42 



MOTION PICTURE HERALD 



January 12, 1935 



TEXT OF ALLIED'S NEW CONSTITUTION 



(.Continued from preceding page) 
at the annual January meeting of the Association 
and shall serve for one year or until their successors 
are elected. V^acancies in all such offices may be 
filled by the Board at any time, but only for the 
unexpired term. Regional Vice-Presidents shall be 
appointed by the President who shall also have power 
to fill any vacancies therein. The duties of any two 
or more offices except those of President and Re- 
gional Vice-President may be performed by the same 
person. The duties of the officers shall be prescribed 
in the by-laws. 

ARTICLE VIII 

Member Representation 

Each subscribing association shall be entitled to rep- 
resentation in the ALLIED STATES ASSOCLATION 
OF MOTION PICTURE EXHIBITORS by appoint- 
ing one representative to the Board of Directors, to- 
gether with such alternate or alternates or observers 
as it may see fit to designate. All persons participat- 
ing in the proceedings of the Board of Directors must 
bear the credentials of a subscribing association and 
each such association shall be allowed only one vote. 

ARTICLE IX 

Amendments and By-laws 

Section 1. This Amended Constitution and By-Laws 
of the ALLIED STATES ASSOCIATION OF MO- 
TION PICTURE EXHIBITORS may be amended at 
any meeting of the Board of Directors by a majority 
vote of the directors present, or by the written con- 
sent of a majority of said directors, provided three 
weeks' notice of the meeting of proposal to amend 
shall have been given all directors together with a 
copy of the proposed amendment. 

Section 2. The By-Laws of the ALLIED STATES 
ASSOCIATION OF MOTION PICTURE EXHIBI- 
TORS shall provide the rules and regulations govern- 
ing the management and conduct of the Association. 
Until added to or amended the by-laws shall be of the 
terms and tenor of the by-laws attached hereto, bear- 
ing even date herewith. 

ARTICLE X 

Effective Date 

Section 1. This Amended Constitution may for con- 
venience be referred to as the Constitution of De- 
cember 12, 1934. 

Section 2. This Amended Constitution shall be in 
force as organic law of the ALLIED STATES AS- 
SOCIATION OF MOTION PICTURE EXHIBITORS 
when executed by a majority of the existing members, 
which fact shall be promulgated at the proper time 
by the Chairman of the Board. In the meantmie. the 
status of the Association and its existing members, 
and their relations one to another, shall remain un- 
changed. 

In witness whereof we have caused our name (or 
names) to be subscribed hereto by our respective 
proper officer (or officers) thereunto duly authorized 
as of the 12th day of December, 1934. 



By- 



President. 



Attest: 



Secretary. 



Amended By-Laws 
ARTICLE I 

Applications for Membership 

Section 1. Application for membership in the AL- 
LIED STATES ASSOCIATION OF MOTION PIC- 
TURE EXHIBITORS shall consist in forwarding to 
the principal office of the Association in Washington. 
D. C, a duly executed copy of the Constitution of 
December 12, 1934, together with information as to 
the name and (in general) the organization and mem- 
bership of the applicant, the territory covered by the 
apphcant, and the name of applicant's duly appointed 
representative on the Board of Directors. 

Section 2 All applications for membership in the 
ALLIED STATES ASSOCIATION OF MOTION PIC- 
TURE EXHIBITORS shall be acted upon at the next 
meeting of the Board of Directors or Executive Com- 
mittee following their receipt, or by letter ballot. The 
Board of Directors or the Executive Committee, with 
the advice and consent of the member, shall fix its 
annual quota of the expense of maintaining the As- 
sociation. A majority vote shall elect an applicant to 
membership. In the interim between the receipt of 
the application and the action of the Board or Com- 
mittee, the applicant shall be deemed a member unless 
protest from another member is received within one 
week after the announcement of the filing of the 
application. j • j i 

Section 3. Individual exhibitors may be admitted to 
limited membership as provided in Section 2 of Article 
V of the Constitution of December 12, 1934, upon sub- 
scribing to the said constitution and the By-Laws up- 
on a form to be approved by the General Counsel and 
agreeing to pay the monthly fee prescribed by the 
Board of Directors. Individual exhibitors may be ad- 
mitted to membership or dropped for non-payment of 



monthly fees without formal action by the Board of 
Directors or Executive Committee. 

ARTICLE II 

Meetings of the Directors 

Section 1. A regular meeting of the Board of Di- 
rectors shall be held annually in the month of Jan- 
uary, upon call of the Chairman, to be known as 
the annual meeting. Special meetings may be called 
by the CThairman from time to time in his discretion 
or in response to the requests of five or more mem- 
bers of the Board. Notice of the time and place of 
each meeting shall be given to each member of the 
Board in writing or by telegraph at least ten days 
before the meeting. 

Section 2. A majority of the duly appointed directors 
or their duly authorized alternates shall constitute a 
quorum. The Chairman, as an officer of the Associ- 
ation, need not be a member of the Board, but he 
shall have no vote except in the case of a tie. The 
Chairman may poll the Board by mail or telegraph 
on emergent matters. 

ARTICLE III 

Executive Committee 

Section 1. An Executive Committee shall be elected 
by the Board of Directors consisting of not less than 
three nor more than five directors. For the proper 
coordination of the work the Chairman of the Board 
shall be a member ex-officio of the E.xecutive Com- 
mittee. The Board of Directors in electing the Ex- 
ecutive Committee shall designate one of its members 
to serve as Chairman of the Committee. The Execu- 
tive Committee shall be elected each year at the 
annual meeting and shall serve for one year. 

Section 2. The Executive Committee may act in 
behalf of the ALLIED STATES ASSOCIATION OF 
MOTION PICTURE EXHIBITORS upon any matter 
upon which the Board of Directors is qualified to 
act, when the Board is not in session; provided, 
however, that the E.xecutive Committee shall not 
have power to elect officers of the Association or 
members of the Executive Committee, or to amend 
the Constitution or By-Laws, or to expel a subscrib- 
ing organization from membership in the Association. 

Section 3. Directors who are not members of the 



New Representation 
On Code Is Proposed 

(Continued from preceding pane) 

make the code in fact as well as name a code 
of fair competition." Representing the official 
Allied policy as regards the cocle, the new 
proposal follows : 

"That the National Industrial Recovery 
Board be petitioned to amend the motion pic- 
ture code to give equal representation on the 
Code Authority to the two main groups in the 
industry — buyers and sellers. 

"That the group known primarily as "sellers" 
include all film production and/or distribution 
companies, together with the theatres which 
they own or control, or are in affiliation. . . . 

"That the group known as "buyers" include 
all independent theatres not affiliated i.n any 
way with the group known as "sellers." . . . 

"That the above basic division apply to local 
boards also, and that the Grievance Boards be 
made up of two representatives of "buyers' 
and two of "sellers" ; and that the Clearance 
and Zoning Boards be made up of three repre- 
sentatives of "buyers" and three of "sellers." 
Selection of these to be made by the Code 
Authority when duly constituted as above, each 
group in said Code Authority selecting the cor- 
responding group on local boards." Three Gov- 
ernment men also would have votes. 

"We therefore recommtend that the new 
Code Authority be instructed to bring to the 
Administrator, within 90 days of its selection, 
and any time thereafter when deemed neces- 
sary, suggested changes in the code ; and that 
a hearing on same be held within 30 days 
thereafter. 

"In case action on this report is refused or 
delayed, that Congress be petitioned that, in 
providing for the continuance of the National 
Recovery Administration after June 16th next, 
provisions be made for amending the motion 
picture code as above." 



E.xecutive Committee shall have the privilege oi at- 
tending all meetings of the Committee and to join 
in the discussion but not to vote. 

Section 4. Meetings of the Executive Committee 
shall be held at the call of the (Chairman of said 
Committee on at least one week's previous notice. 

ARTICLE IV 

Duties of Officers 

Section 1. The President shall be the executive head 
of the Association and shall be charged with the 
duty of maintaining and expanding the Association, 
directing the activities of the Regional Vice-President, 
and, in general, carrying out the policies and deci- 
sions of the Association. He shall preside at con- 
ventions and mass meetings held under the auspices 
of the Association and, in the absence or by leave 
of the Chairman of the Board shall preside over the 
deliberations of the Board of Directors. 

Section 2. The Chairman of the Board of Directors 
shall aid in formulating and act in an advisory ca- 
pacity in giving effect to the policies and operations 
of the Association and, in particular, shall have 
supervision over all legislative matters in which the 
Association is directly concerned as well as all other 
public relations. The Chairman of the Board may 
preside at meetings of the Board of Directors and 
perform such duties in addition to those herein 
enumerated as the Board of Directors may prescribe. 

Section 3. The several Regional Vice-Presidents 
shall cooperate with and assist the President and 
Chairman of the Board in giving effect to the policies 
of the Association in their respective territories and, 
in particular, shall designate three aids in each sub- 
scribing organization embraced in their respective 
territories to serve as a cabinet in the administration 
of the affairs of the Association in said territories. 
Each Regional Vice-President shall hold a meeting 
of his cabinet not less than once in each ninety day 
period commencing with the annual meeting in each 
year. Copies of the minutes of such meetings shall 
he forwarded to the principal office of the Association 
and there kept as a part of the Association's records 
The Board of Directors in electing the Regional Vice- 
Presidents and defining their respective territories 
shall indicate the order of their succession to the 
presidency in the event of a vacancy occurring during 
a term. 

Section 4. The General Counsel shall give his advice 
on questions of law to the Association and the sub- 
scribing organizations and to individual members of 
subscribing organizations when their problems are 
submitted through such subscribing organizations and 
when the work in connection therewith does not con- 
flict with his other and more important duties in 
behalf of the Association. The General Counsel also 
shall have charge of and conduct litigation aftecting 
exhibitors generally, as distinguished from individual 
exhibitors, when directed by the Board of Directors 
or the Executive Committee. 

Section 5. The Secretary shall record (directly or 
by proxy) and attest the minutes, have charge of the 
files and records in the principal office of the Associ- 
ation, keep a record of all receipts and disburse- 
ments, and attest the signatures of the officers of 
the Association to the official acts, contracts and other 
documents of the Association. 

Section 6. The Treasurer shall receive, keep and 
disburse the funds of the Association upon checks 
countersigned by the Chairman of the Board and. 
with the aid and assistance of the Secretary shall 
keep the Board of Directors informed of the condition 
of the treasury. The Treasurer will seek to collect 
all sums due the Association from whatever source 
and. when directed by the Board of Directors will 
institute suit with the aid of the General Counsel to 
recover such sums. 

ARTICLE V 

Expenses and Quotas 

Section 1. The expense of conducting the Associa- 
tion shall be budgeted each year and the quotas of 
the several subscribing organizations will be appor- 
tioned by the Board of Directors by and with the 
advice and consent of their respective representatives 
on said Board. The Board may. in its discretion, 
prescribe a general rule for determining quotas ap- 
plicable to all members based upon the number of 
members, seats in member theatres or other appropri- 
ate standard. 

Section 2. All yearly quotas shall be payable in 
twelve monthly installments Ijeginning on February 
1 of each year, except that any subscribing organiza- 
tion desiring to do so may pay in advance or in 
more frequent installments. 

ARTICLE VI 

Effective Date 

These By-Laws shall be known as the By-Laws ot 
December 12. 1934, and shall become effective (a) 
v.-hen approved by a majority of the Board of Di 
rectors and (b) when a majority of the existing 
members of ALLIED STATES ASSOCIATION OF 
MOTION PICTURE EXHIBITORS have subscribed 
to the Constitution of December 12, 1934, and that 
fact has been promulgated as provided in Section 2 
of Article X thereof. 



WILL BE PRE-SOLD THRU 
FULL-PAGE ADS IN NATIONAL 
MAGAZINES l^eoxJu/i/va^ 

60,000,000 READERS 



i 




i- Hole of Calcutta I F'"« <:^»^ ' fr*" " " " 



» human 
With beautie*. j 
•nd with Death, 








WILL APPEAR 
SCORES OF NATIONAI PURLIGATIONS 



January 12, 1935 

J/Valker^ Schacfer 
Called in Line for 
Paramount Board 

Frank C. Walker, former executive secre- 
tary of President Roosevelt's National 
Emergency Council and a vice-president of 
Comer ford Theatres. and George J. 
Schaefer, general manager of Paramount 
Publix, this week seemed very likely to 
become members of the directorate of the 
reorganized Paramount company. Hearings 
on the final plan were to be resumed Thurs- 
day before Federal Judge Coxe. 

Charles E. Richardson, trustee of Para- 
mount during its bankruptcy who resigned 
two weeks ago, also is being mentioned in 
financial circles. At that time it was said 
that in all probability he would be named a 
director of the new company and, in addi- 
tion, might be elected a vice-president. 

Temporary Board Members 

In addition to the nine previously named 
members of the new board, Austin Keough, 
secretary and general counsel of Paramount ; 
Walter B. Cokell, treasurer and Max D. 
Howell, vice-president of the Chemical Bank 
& Trust Co., have been named temporarily. 

The long pending litigation by Samuel Zirn, 
counsel for Robert Levy and certain other 
holders of Paramount bonds, for the right to 
sue Chase National Bank as trustee under the 
bond indenture, Paramount Publi.x, members 
of its old board, Columbia Broadcasting Sys- 
tem and William S. Paley, CBS president, was 
dismissed in New York Saturday by Justice 
Salvatore Cotillo in state supreme court. 

Mr. Zirn had alleged that violations of the 
state stock corporation law and the failure of 
Chase to bring suit under the indenture pro- 
visions against those named, resulted in "irre- 
oarable damage and injury" to the plaintiffs, 
holders of $5,000 of a $13,000,000 Paramount 
bond issue involved. 

Right Rests With Trustees 

The court pointed out that the bond indenture 
provides that any right to institute an action 
on behalf of the bonds shall rest exclusively 
with the trustee, Chase National, and denies 
such a right to bondholders themselves "unless 
the trustee shall have refused or neglected to 
institute proper proceedings within a reasonable 
time after a request by 25 per cent of the 
bondholders, together with an offer of reason- 
able indemnity against costs and liabilities to 
be incurred therein." 

Briefs containing the objections of Mr. Zirn 
and Archibald Palmer to the reorganization 
plan were completed over the week-end and 
were scheduled to be filed early this week. 
These two attorneys have provided the only 
opposition to date to the reorganization plan. 
Mr. Zirn asked a reduction of $1,500,000 in 
the $5,175,000 to the Paramount bank group. 

Special Master James Joyce on Tuesday re- 
served decision on a proposed settlement of 
claims against Paramount by Tobis-Tonbild- 
Syndikat for royalties to March 13, 1933, based 
on a 1930 Paris agreement on sound patents. 
Mr. Joyce adjourned to February 4 a hearing 
on the trustees' objections to a $265,498 claim 
by Sam Katz. 



Preview "David Copperfield" 

Important figures in the church, educa- 
tion and civic life were among those at- 
tending the first preview of MGM's 
"David Copperfield," from the Charles 
Dickens story, when shown last week at 
Grauman's Chinese theatre in Hollywood. 



MOTION PICTURE HERALD 



STORY SALES 



(Week Ending January 5th) 

SOURCE OF MATERIAL TOTAL 
ORIG- FOR 
COMPANY INAL BOOK PLAY WEEK 



Columbia I I 2 

Fox I 2 I 4 

Metro -.2 I I 4 

Paramount ... 2 I 3 

20th Century 

(U.A.) I I 

Warners I I 



TOTAL FOR 

THE WEEK 6 5 4 15 

TOTAL SINCE 
SEPTEMBER I 119 104 32 255 



.\xN.\ K.\RENiN.'\, book, by Tolstoy, purchased 
by MGM for Greta Garbo and Fredric 
March. 

C.\FE, original, by Lenore Coffee, purchased b}- 
Metro. 

Chocolate, play, purchased by Paramount for 
Cecil B. DeMille's production, adaptation 
having already been assigned to Sada Cowan. 

Crazy People, original, by J. P. Medbury. 
purchased by Paramount for George Burns 
and Gracie Allen. 

Crime and Punishment, book, by Dostoiev- 
sky, purchased by Columbia. 

Eight Bells, play, by Percy G. Mandley, pur- 
chased by Columbia ; scenario by Bruce Man- 
ning and Ethel Hill, production by J. G. 
Bachman. 

Lady Cop, book, by Judith Raven, purchased 
by Fox for Claire Trevor and Lew Ayres. 

Mr. Inquisitive, play, by Jack Loeb, pur- 
chased by Metro. 

Orchids to You, original, by Gordon Rigby 
and Robert Dillon, purchased by Fox. 

Flot Thickens, original, by J. P. Medbur.v, 
purchased by Paramount. 

Reckless, original, purchased by Metro for 
Jean Harlow and William Powell. 

Salesl.\dy, book, by Frank Howard Clark, 
purchased by Warners for Joan Blondell. 

Santa Clar.\, book, by Romulo Gallegos, pur- 
chased by Fox. 

Sing, Governor, Sing ! original, by Nunnall>- 
Johnson, purchased by Twentieth Century 
(United Artists), for Lawrence Tibbett. 

Song and Dance Man, play, by George M. 
Cohan, purchased by Fox for Alice Faye and 
James Dunn. 

Werner Quits Universal 
To Enter Agency Business 

David C. Werner has left Universal to 
enter business for himself. He joined the 
company nine years ago as story editor, and 
since that time has also handled the duties 
of casting director on the Coast and talent 
scout. In Hollywood he will establish the 
firm of David C. Werner, Inc., agents, act- 
ing as Coast representative of Curtis-Brown, 
which in turn will act as New York repre- 
sentative for Werner. No successor has 
been named as yet to Mr. Werner's place. 



Young Pettijohn Wins 
In Miami Golf Tourney 

Charles C. Pettijohn, Jr., son of the Mo- 
tion Picture Producers and Distributors of 
America executive, last week in Miami de- 
feated Curtis Bryam, defending champion, in 
the first round of the 12th annual Glen Cur- 
tiss Trophy golf championship. Young- 
Petti john finished with a 72, Bryam with a 
73. Par is 70. The elder Mr. Pettijohn is 
in Miami on a vacation. 



47 



Low Cost Cited As 




Exhibited by Erpi 

Sound equipment engineers and manufac- 
tureres are making a determined drive to 
lower the cost to exhibitor and studio of 
nmch of the intricate machinery necessary 
to make and reproduce talking pictures. 
This is borne out in a complete exhibition, 
staged Monday by Electrical Research Prod- 
ucts, Inc., at its Bronx laboratory in New 
York. The exhibit covered the development 
of virtually every type of sound recording 
and reproducing equipment since 1927 and 
there was detailed explanation by engineers 
of method, purpose and approximate cost of 
each item. 

There was shown, for example, a new 
projector and reproducing equipment, spe- 
cifically designed for theatres seating less 
than 600 persons which already has been 
installed by Erpi engineers in about 12 
houses. Simplicity of design and economy 
of space in the projection booth are two of 
the keynotes of this model, but the feature 
most interesting to exhibitors whose the- 
atres come within the 600-seat classifica- 
tion — of which, said one of the company's 
engineers, there are about 10,000 of the 
14,000 theatres in the country — is the fact 
that it will cost 25 per cent less than their 
present equipment, about 35 per cent less 
than Wide Range and where, previously, 
installation charges have been from $400 to 
$800, they will now be around $75 to $100, 
especially in locations where union electri- 
cians' stales are not too high. 

Other equipment shown included the new 
■'G" type newsreel sound and camera appa- 
ratus which recently was adopted by Hearst 
Metrotone News as its standard equipment, 
and which, including camera, sound equip- 
ment, tripods and batteries, has an overall 
weight of about 180 pounds. The cost of 
this' equipment, it was estimated, is about 
30 per cent less than that currently in use 
b}- most newsreels. The apparatus includes, 
in addition to the camera, a moving coil 
microphone, amplifier unit, battery for driv- 
ing the camera motor and a modulator. 

High speed cameras and the simplified 
studio sound apparatus were shown. In the 
latter instance, the engineers have condensed 
recording equipment to a large extent. 

The outstanding development in the re- 
production field shown at the exhibit is a 
new type dynamic speaker for the lower 
frequencies, which has been designed for 
baffle boards. 



Du-Art Sues Universal 
On Printing Arrangement 

Du-Art Film Laboratories, Inc., filed ap- 
plication Wednesday in New York supreme 
court for an injunction to compel Universal 
Pictures to continue sending its printing 
and laboratory work to Du-Art. It was 
alleged that Universal leased the Du-Art 
plant for its laboratory work and, in an- 
ticipation of Universal's $2,000,000 finan- 
cial arrangement with Consolidated Film 
Industries, is endeavoring to "walk out" on 
the agreement. The "show cause" order 
was returnable Thursday. 



48 



MOTION PICTURE HERALD 



January 12, 1935 



TECHN€L€eiCAL 



The BLUEBOOK Schoo 

By F. H. RICHARDSON 



Answer to Question No. 250 



Bluebook School Question No. 250 was: 

(A) Will distortion of objects on the screen 
be increased as viewing angle is increased? 

(B) Explain why increase of projection 
angle increases distortion. (C) Why do 
objects on the screen seem abnormally tall 
when viewed from a heavy side angle? 
(D) Wherein does the real evil of picture 
distortion lie? 

The following made good : C. Rau and 
S. Evans; D. Danielson; A. F. Sprafke; 

C. Oldham ; R. J. Arntson ; K. Arrington ; 
L. Cimikoski ; T. F. Bochert ; L. E. Jef¥- 
ress ; H. Edwards ; G. E. Doe ; A. A. 
O'Verko ; J. Wentworth ; T. Van Vaulken- 
burg; R. and K. Wells; L. M. and C. B. 
Traxler; P. H. Kay; F. H. and L. Klar; 
G. Thompson ; L. Grant and R. Geddings ; 
S. Johnson and E. Hodson ; D. L. Sinklow ; 
B. T. Davis; M. F. Fallon; T. Turk; L. 
Hutch and D. Goldberg; D. L Crosby; 
T. T. Davidson and R. G. Crews; B. L. 
Francis ; C. B. Murray, R. Crawford, D. T. 
Bennett and G. E. Osborn ; S. C. Hollen- 
beck; D. Stellegos and G. Wayne; M. and 
J. Devoy ; C. Umphrey ; N. L. Havnes and 
A. Richardson; M. and B. R. Wa'lker ; N. 
Goldberg; L. D. Brent; H. Hughes and E. 
Mantol ; D. Lally and F. Ferguson ; P. and 
L. Felt; B. R. Danielson; L. N. Lloyd; L. 
Howell and W. R. Griever; F. H., S. and 
P. Dalbey; T. Danielson and L. M. Goss ; 
R. Davis, J. Frazier, G. B. Lantree and 
F. D. Ormie ; F. Harlow and G. Harrison : 
R. D. Oberleigh and J. Lansing: B. T. 
Thomas; S. Spooner and B. H. Thaller; 

D. Breaston and H. Haber ; H. Munier, 
T. L. Samuels, D. L. Hubbard and J. R. 
Sanborne; N. L. Simms ; C. E. Wainscott; 
T. Rosenblatt ; T. Morris and T. L. Daniel- 
son ; F. L. Saylor and G. N. Guidotti ; N. 
Goldberg; N. L. Tomlinson and G. Lathrop ; 
T. L. Irwin and B. McCoy. 

(A) There were several excellent an- 
swers, some of them accompanied by very 
good drawings. However, I'm sorry to say, 
drawings are barred, due to lack of space. 
Without drawings, I believe G. E. Doe 
made the best answer. He treats the matter 
thus : 

"If we view any flat object from straight 
in front of it we of course get the effect of 
its full width. As we walk to one side, 
however, we find it to be 'foreshortened.' 
That is to say, it seems of less width, for 
the reason that at an angle we see only the 
width of the angle formed by a straight line 
from either side of the object viewed, to 
the pupil of the eye. By experience it is 



true we may form a close judgment of the 
actual width from viewing a foreshortened 
image, but we cannot possibly see the width 
at its true value. 

"To illustrate, on a sheet of paper draw 
a line one inch long. From each of its ends 
draw a line to a point six inches away and 
opposite the center of the mark. Note the 
width of the angle. Next, off to one side, 
but six inches from the center of the one- 
inch line, make a point and draw a line 
from it to each side of the aforesaid one- 
inch line. Note the difference in the width 
of the angle — distance between the two sets 
of lines. If we now measure the distance 
between the side angle lines just opposite 
the end of the one-inch line nearest the 
point to which the lines reach, we shall see 
just how much the line is foreshortened by 
the side view." 

(B) There were many excellent replies 
to this one. T. Rosenblatt, a Utah projec- 
tionist, says, "Increase in projection angle 
increases distortion of the screen image for 
the reason that, assuming the screen to re- 
main in fixed position and the image size to 
remain unaltered except insofar as is due 
to distortion, the distance from lens to bot- 
tom of screen is increased, or perhaps we 
might better say that the distance to top is 
decreased and that to bottom increased, con- 
sidering the vertical screen center as the 
nominal distance. 

"Since the distortion under discussion is 
caused by the fact that the projected liglit 
beam from the lens spreads out fan-shape 
and becomes wider with each added foot of 
its length, and since added projection angle 
adds to the difference in distance from lens 
to top and bottom of the screen, it follows 
that increased projection angle produces in- 
creased distortion, adding to the width of 
the bottom of the picture and subtracting 
from the width of its top." 

(C) D. Danielson says, "The effect is due 
to the fact that (1) the viewing angle de- 
creases the apparent width of objects on the 
screen (see Section A) ; (2) on most 
screens the object is taller than in real life; 
and (3) we very naturally associate pro- 
portional measurements in familiar objects." 

L. Cimikoski says, "The effect of abnor- 
mal tallness is in part due to foreshorten- 
ing of the width of objects by angular view. 
Another reason for apparent tallness is that 
it very often is reality because of the enor- 
mous figures shown on so many theatre 
screens. However, the alteration in custo- 
mary proportions wins the argument." 

(D) G. E. Doe answers, "There are sev- 



eral very real angles to this question, 
Brother Richardson. One of them is the 
difficulty of securing proper light distribu- 
tion at heavy projection angle with certain 
types of screens; namely, the specular and 
semi-specular surfaces. However, I think 
you have in mind as the real evil the fact 
that it entails inevitable distortion of the 
picture, and ordinary common sense tells 
us a distorted picture cannot possibly be and 
is not as pleasing as one that retains its 
normal, natural proportions. 

"In this I assume the distortion referred 
to, to be such as will affect the screen image 
disadvantageously. It is quite true that the 
instant the projection lens is raised even so 
much as one foot above the screen center, 
though the projection distance be 150 feet 
(or any other length), there is distortion. 
But up to a certain point such distortion 
is harmless for the reason that the eye can- 
not discern it. 

"And now I'll take a chance and try my 
hand at answering a question not asked; 
namely, how much may a screen image be 
distorted without perceptible injury? 

"My answer (and I ask correction if 
wrong) is that the limit is reached when 
the eye is consciously aware that the side 
lines of the picture are not parallel, using 
a normal projector aperture of course." 

As to that. Brother Doe, I would say you 
are quite correct. In theory it is of course 
true that any distortion at all is injurious. 
In practice, however, if it is not so that 
the eye is conscious of the fact that the 
side lines are out of parallel, there certainly 
can be no damaging effect. Your answer 
sets up a test that theatre men can easily 
apply for themselves, hence in my own and 
their name I thank you for having "taken 
a chance." 



May I take this opportunity to thank most 
cordially the hosts of friends who sent 
Christmas cards. Their number was rather 
amazing. Cards came even from England, 
one of them from Stanley T. Perry, presi- 
dent of the British Guild of Projectionists 
and Technicians, London. 



Loew's Takes "March of Time" 

The "March of Time," new reel pro- 
duced by Time Magazine and released by 
First Division, has been sold to Loew's for 
all its theatres in the United States and 
Canada. The reel will have its first showing 
at the Capitol in New York February 1, 
simultaneously with its appearance in other 
kev situations. 




BENGAL LANCERS 
SWEEPING BOX OFFICE 
RECORDS Before Them 



mm 



THE LIVES or A 



■i I I 




GARY COOPER • FRANCHOT TONE 

C. AUBREY SMITH • MONTE BLUE • KATHLEEN BURKE 



BENGAL LZINCER 




RICHARD CROMWELL • SIR GUY STANDING 

A Paramount Picture • Directed by Henry Hatliaway 



52 



MOTION PICTURE HERALD 



January 12, 1935 



THE HOLLYWOOD SCENE 



By VICTOR M. SHAPIRO 
Hollywood Correspondent 

START of new year production gives 
every evidence of the studios opening 
the purse strings wide, in the building 
of new settings to give eye values and 
authenticated backgrounds to pictures al- 
ready in the making or about to begin. 

At United Artists, acres and acres of fine 
gauze are stretched over a field to represent 
a tobacco farm in New England as one of 
the many locale shots for Sam Goldwyn's 
production of "The Wedding Night." 

For Darryl Zanuck's production, "Call of 
the Wild," at the base of Mount Baker, 
Washington, hundreds of men for the past 
four weeks have been making a replica of 
an Alaskan town as narrated in Jack Lon- 
don's classic story. 

At the Warner studios in Burbank one 
finds the huge forest setting for "Midsum- 
mer Night's Dream." This set covers the 
entire area of one of their largest stages 
and extends for another two hundred feet 
beyond, which is covered by canvas. 

At Paramount where Cecil B. deMille is 
getting under way the "Crusaders," carpen- 
ters are completing one of the largest sets 
ever attempted on the Paramount studio 
grounds. It will be the courtyard of Wind- 
sor Castle and will hold thousands of extras 
on horseback. 

At Fox, in the settings for "Dante's In- 
ferno," is an artist's version of hell, occu- 
pying acres. Next to it, a set used for the 
same picture, is the long midway to an 
amusement park of modern times. 

At Radio several exquisite settings de- 
picting Parisian cafe life are to be found, 
all erected for "Roberta." 

At Metro-Goldwyn-Mayer in Culver 
City stands an enormous French courtyard 
scene erected for the principal action in 
"Naughty Marietta." Farther up the road 
at the Pathe studios, Jock Whitney is spend- 
ing the works for lavish settings being 
filmed in Technicolor for "Becky Sharp." 

V 

The Latest "Racket" 

One of the latest and most brazen rackets to 
appear on the Hollywood horizon is that of a 
self-styled literary expert, who for the sum of 
$10 will condescend to handle an aspiring writ- 
er's manuscript and then report if it is suitable 
for the screen. 

If the prospect looks possessed of money 
and overly anxious to have his brain child 
transferred to the screen, the expert will 
offer to whip the story into shape for $500 
and from his glib conversation will guaran- 
tee to sell it for $10,000. The sharpster, 
however, is smart enough to restrain his 
deals to conversation, not even giving the 
client a receipt for the money paid. 
V 

The return of horse racing in this part of 
California, through the operation of the Santa 
Anita track which opened to capacity attend-^ 
ance Christmas Day, is giving studio executives 
no end of worry. A large number of studio 
workers from grips to high executives have 
made almost an obsession of the sport. One 



ENTERTAINMENT, NOT 
ART, DECLARED NEED 

More box - office draw, less art. 
That's what is wanted, in the esti- 
mation of John A. Milligan of the 
Broadway theatre at Schuylerville, 
N. Y., who started recently as a con- 
tributor to "What the Picture Did 
for Me." 

"I have been intensely interested in 
your letters from exhibitors, and can 
say that on the whole the exhibs are 
right in their reviews," Milligan 
writes. "I have received much help 
from them, and trust that the re- 
views I am sending you will meet 
with the approval of other exhib- 
itors. If they don't, say so; I can 
take it! 

"Let's have less art, and more box- 
ofifice draw. Ninety per cent of the 
patrons want entertainment, not art." 



executive called it a detriment to the artistic 
delivery of creative talent, paralleling some- 
what the days when the ticker commanded 
more thought than picture making. 

Already the chief executive of one major 
studio has spotters planted at the track to re- 
port on employees playing truant. 

It is estimated that out of the total moneys 
passing through pari-mutuel machines, 70 per 
cent is contributed by the motion picture and 
theatrical fraternities. 

V 

News Flashes 

Jay Bruce, ofticial hunter for the State of 
California, served successfully as a guide for 
Will Hays and his son Junior on a hunting 
expedition through the hills of San Diego's 
back country. Father and son each bagged a 
mountain lion. 

Junior Hays returned east right after the 
holidays to resume his studies at Wabash Col- 
lege ; Senior is remaining here for another two 
weeks of conferences with producers on the 
forthcoming year's plan of operations. 

That the one lion was to be stuffed and the 
other presented to M-G-M was branded as 
"just a rumor." 

* * * 

Concurrent with Representative Dick- 
stein's promise to reintroduce his Alien 
Actor bill at the 74th Congress, Wera 
Engels was ordered by local Immigration 
authorities to return to her native country, 
Germany, not later than February 17. Miss 
Engels came here two years ago on a six- 
months visa and received several exten- 
sions. No further extensions were allowed, 
despite a plea to Secretary of Labor 
Perkins. 

* * * 

Transfer of the Fox West Coast bankrupt 
assets to National Theatres Corporation faces 
a delay for another three months should the 
two objectors obtain an appeal in the circuit 
court of appeals. The objectors to the transfer 
on grounds they are not protected in the event 



STUDIO PURSE STRINGS WIDE OPEN 
LITERARY EXPERT NEW "RACKET" 
RACING AND A HUNT FOR TRUANTS 
TEN FEATURES START, FOUR FINISH 

they obtain a judgment from a suit now pend- 
ing, are Marshal Square Theatres, Inc., and 
Harry L. Hartman. 

* * * 

With most of the first-run theatres running 
added attractions in the form of midnight pre- 
views, general theatre attendance in both met- 
ropolitan and suburban areas reported the 
heaviest New Year Eve business in many years. 
There was Uttle drop the following day despite 
the more than 150,000 attendance at the Pasa- 
dena Rose Tournament and another 20,000 at 
the Santa Anita race track. All night clubs 
and hotel supper rooms also reported a heavy 
sell-out at increased cover charge. 

V 

Ten Features Start 

With the New Year, Hollywood's anticipated 
production spurt became a reality. Ten new 
features were started. Four were completed. 

Universal started three. Radio and Para- 
mount two each and Majestic, Fox and Twen- 
tieth Century one. 

Finished product included one each from 
Columbia, Universal, Fox and Paramount. 

At Universal, with Jean Parker and Chester 
Morris in the leads, work began on "Princess 
O'Hara." Starting simultaneously, "It Hap- 
pened in New York" will present Hugh O'Con- 
nell, Gertrude Michael, Lyle Talbot and 
Heather Angel. Also under way, with Boris 
Karloff again the star, is "The Return of 
Frankenstein." 

Radio's new activity includes the Gene Strat- 
ton Porter story "Laddie," in which Gloria 
Stuart, John Beal, Gloria Shea, Charlotte 
Henry, Virginia Weidler, Donald Crisp, Will- 
ard Robertson and Dorothy Peterson will be 
seen. The second feature, "Dog of Flanders," 
stars Frankie Thomas, the boy in "Wednes- 
day's Child." 

One of Paramount's pair is the first Charles 
R. Rogers production, "McFaddenTs Flats," 
with Walter Kelly (the Virginia judge), Andy 
Clyde, George Barbier, John Cromwell, Betty 
Furness and Jane Darwell. "Stolen Harmony" 
will present George Raft, Ben Bernie, Queenie 
Smith, Iris Adrian, Lloyd Nolan and Polly 
Walters. 

On location in Northern California, Twen- 
tieth Century started shooting the famous Jack 
London story, "Call of the Wild," with Clark 
Gable, Jack Oakie, Loretta Young, Reginald 
Owen, Frank Conway, Sidney Toler and Kath- 
erine DeMille. 

The Fox contribution, "Red Heads on Par- 
ade," is a Jesse Lasky production. John Boles 
and June Knight are teamed in the leads ; in the 
supporting cast are Chic Sale, Herman Bing, 
Irene Franklin and Jane Withers. 

The sole independent feature included is Ma- 
jestic's "Mutiny Ahead." Neil Hamilton, 
Kathleen Burke, Leon Ames and Reginald 
Harlow will be featured. 

Completed Pictures 

Completed at Columbia was "Let's Live To- 
night," formerly titled "Once A Gentleman." 
The cast includes Lilian Harvey, TuUio Car- 
minati, Janet Beecher, Tala Birel, Hugh Will- 
iams, Ferdinand Gottschalk, Luis Alberni, 
Claudia Coleman, Gilbert Emery and Arthur 
Treacher. 

The new Universal feature is "Trail of 
Crimson Romance," a Buck Jones Western. 

After much re-shooting and revamping. Fox 
finally completed "East River." The cast is 
Edmund Lowe, Victor McLaglen, Marjorie 
Rambeau, Charles Bickford, Florence Rice. 

In "Rumba," Paramount teams George Raft 
and Carole Lombard. 



January 12, 1935 

MUST MEET 



MOTION PICTURE HERALD 



53 



DIFFERING FILM TASTES 



—ARTHUR L. MAYER, RIALTO THEATRE, NEW YORK CITY 



WARNS SMALL TOWN 
AND BIG CITY DIFFER 

To THE Editor of the Herald: 

I have been reading with interest the 
controversy raging in your columns rela- 
tive to Ben Hecht's and Charles Mac- 
Arthur's "Crime Without Passion." It is 
not surprising that the Adelphi theatre, 
located in a high class residential section of 
Chicago, or the Capitol in Dallas, did well 
with this picture. Nor should it puzzle any 
student of movie grosses that audiences in 
Mason, Mich. ; Canton, 111. ; or Olivia, 
Minn., were displeased with this cold, ironic 
study of the grotesque mental perversions 
of a sadistic introvert. 

The "Children's Hour" is the reigning 
theatrical hit of the New York dramatic 
season. It requires little knowledge of the 
hinterlands to know that they would find it 
both objectionable and un-entertaining. 

The Rialto theatre played "Crime With- 
out Passion" first-run in New York for two 
profitable weeks to large and enthusiastic 
audiences. This was not due to particularly 
extensive or ingenious advertising. The bulk 
of our patrons liked the picture and a 
considerable number came back to see it 
a second and even a third time. There 
can be no doubt that its appeal is con- 
sciously directed to metropolitan audiences 
eager for the unconventional, the subtle 
and the artistic. 

Everybody who has operated small town 
theatres knows that their patrons are more 
appreciative of human, conventional stories 
and of conservative technique in their 
presentation. Neither audience is right or 
wrong. Each has the privilege of enjoying 
what it finds most appealing and provoca- 
tive. The basic difificulty arises from the 
effort of the producers to satisfy all types 
of communities with the same kind of pic- 
tures. Occasionally this is accomplished. A 
"Thin Man" or "It Happened One Night" 
strikes a universal common denominator. 
They appeal to the high-brow and the low, 
the sophisticated and the "regular guy" 
alike. Such cases, however, are rare. 

Time after time, pictures which aim to 
please both classes fall between them and 
satisfy neither. If anything constructive is 
to come from a discussion, without passion, 
of "Crime Without Passion," it is that we 
meet different sorts of pictures for publics 
whose tastes vary fundamentally. The pro- 
ducers cannot afford to sacrifice either 
revenue or progress in motion picture con- 
struction to the natural conservatism of the 
rural communities. On the other hand, 
they are highly ill advised if they antagon- 
ize small town patrons and their legislative 
representatives by forcing upon them ultra- 
modern and experimental pictures. 

Good pictures must be produced, intended 
primarily for small town consumption. 
Paramount, with its series of Zane Grey 
super-westerns, is clearly working in this 
direction. Other major producing com- 
panies might well follow suit. — Arthur L. 
Mayer, Rialto Theatre, New York City. 



PARAMOUNT BUILDING 
MIAMI BEACH THEATRE 

Paramount this week announced it 
is building a new theatre. Four years 
ago little or no significance might 
have been attached to such an an- 
nouncement: today the fact that 
Paramount is venturing to add to its 
already vast theatre holdings is news. 

The new house is to be built imme- 
diately in Miami Beach, Fla., in the 
hope of catching some of the winter 
season trade. It will seat from 600 to 
700 persons. 



CALLS BOTH WRONG 
AND BOTH RIGHT 

To the Editor of the Herald : 

The more I read about the feud between 
Adams of Mason and Messrs. Hecht & 
MacArthur, the more convincing it becomes 
that both are wrong and yet both are right. 
Adams is wrong' because he should never 
have played the picture to a small town audi- 
ence. Hecht & MacArthur are wrong be- 
cause the general masses of the American 
movie-going public are not yet ready, and 
it is questionable if they will ever be ready, 
for a startling film of this type. 

The writer was fortunate in seeing the 
picture before it became available, and I 
want to say that I personally enjoyed it im- 
mensely. But to play the picture to a small 
town of 4,000 people would have been abso- 
lute suicide. The picture would not only 
have kicked up a great deal of dissatisfac- 
tion, but undoubtedly would have been a 
failure at the box office. So the only thing 
to do was to pass it up, eliminate it, and if 
Adams would have done the same thing — 
and I understand that the film has been 
eliminated by about 70 per cent of the 
smaller towns — he would not have been the 
recipient of such a severely critical letter as 



CORRECTION 

Loew's, Inc., is operating the two Para- 
mount theatres, the Palace and State, in 
Memphis, Tenn., and is not involved in 
operation of any other Paramount houses, 
as was indicated, through typographical 
error, in Motion Picture Herald's Janu- 
ary 5 issue, in a listing of Paramount 
theatre operating partners and their hold- 
ings. The James and Paramount theatres 
in Newport News, Va., are operated by 
Hunter Perry, not by George Zeppos, who 
operates the Rex in Wheeling, W. Va. 

Also in the listing it was said that the 
Mission, Chief and Sunshine theatres in 
Albuquerque, N. M., were being operated by 
J. C. Clemmons and Sol Gordon. These 
three houses are, as a matter of fact, part 
of the Hoblitzelle and O'Donnell group, 
Clemmons and Gordon operating only in a 
section of the Texas territory. 



he received from the well justified, irate 
Hecht & MacArthur. 

For, after all, the film is an appealing type 
to a select class of movie-goers, and it has 
demonstrated its ability to bring in business 
by theatre-owners in larger centers through 
advertising designed to bring in that par- 
ticular class of audience. 

Accordingly, it would seem to the writer 
that the blame for the dust-kicking rests 
mostly with Adams in his failure to judge 
the picture for his audience, either by not 
seeing it first, or by his failure to analyze 
advance reports on the picture. — H. C. 
Monroe, Hollywood Theatre, Buchanan, 
Mich. 



STILL SAYS IT'S 
GREAT PICTURE 

To THE Editor of the Herald: 

I have just read your article on page 11 
in the December 29 issue of Motion Pic- 
ture Herald on "Crime without Passion" 
and I still say it's a great picture. Also 
noted your article on page 73 where you 
say the end of the controversy is not yet 
and this is certainly true. For your infor- 
mation, we have had numerous phone calls 
and people have inquired at our box office 
if we were going to play the picture again 
as it was widely discussed here. 

Week of January 12, we are playing 
Claude Rains' new picture, "The Man Who 
Reclaimed His Head," and expect to do 
record breaking business, as the papers are 
all following Claude Rains' tremendous hit 
here in "Crime without Passion." We are 
getting behind this picture 100 per cent and 
expect to cash in plenty at the box office. — 
Louis Charninsky, Capitol Theatre, Dal- 
las, Texas. 

P. S. Am inclosing clipping out of the 
Dallas Dispatch on our Kid Shows attend- 
ance, etc. For your information, we have 
the biggest children's business here at the 
Capitol of any theatre in the state of Texas. 

Following is a copy of the clipping : 

"Wanted, two oxen for a publicity stunt 
at the Captol theatre. . . . Manager Louis 
Charninsky is searching far and tiHde but 
the animals are hard to find. 

"In checking over his records for 1954, 
Charninsky finds that 308,407 children at- 
tended the Capitol theatre during the 12 
months. In December alone, 28,301 chil- 
dren passed through the doors. . . . 

"Charninsky really has the knack of at- 
tracting the kids to his theatre." 

1 3 Magazines Added for 
U. A. National Campaign 

Thirteen magazines have been added to 
those which will be included in the national 
advertising campaign planned by United 
Artists for the release of the 20th Century 
production, "Clive of India," starring Ron- 
ald Colman and Loretta Young. The addi- 
tional 13 magazines will add a circulation 
of 1,750,000 to the total. Popular, low 
priced magazines are included in the pub- 
lications added. 



54 



MOTION PICTURE HERALD 



January 12, 193b 



THE CUTTING ROOM 



Advance outlines of productions nearing 
completion as seen by Gus McCarthy of 
Motion Picture Herald's Hollywood Bureau 



MISSISSIPPI 

Parajuouiif 

The major locale for this production is the 
old South and a Mississippi River showboat. 
Against that background it tells the romantic 
tale of a young job-seeking northern crooner, 
built up by the showboat's Barnum-minded im- 
presario to the status of a ruthless man killer, 
and his adventures in love. 

The yarn is adapted from the Booth Tarking- 
ton story and play "Magnolia," with the screen 
play by Herbert Fields, currently collaborating 
on "All the King's Horses," and Hugh Wiley, 
Saturday Evening Post writer of Negro stories. 
Music and lyrics are by Richard Rodgers and 
Lorenz Hart, both of whom have contributed 
to several Paramount musicals. Direction is by 
Edward A. Sutherland and the production is 
being supervised by Arthur Hornblow, wh<5 
handled "Pursuit of Happiness." 

Bing Crosby is starred; some of his song 
numbers are "Down by the River," "Soon," 
"It's Easy to Remember" and "Roll Missis- 
sippi." Supplement will be a specialized in- 
sertion of Dixie plantation melodies and spi- 
rituals sung by a Negro chorus. W. C. Fields 
as the showboat owner provides characteristic 
comedy. Love interest for Crosby is shared 
with Gail Patrick and Joan Bennett, recently in 
"Pursuit of Happiness" and "The Man Who 
Reclaimed His Head." Queenie Smith, widely 
publicized musical stage star and radio per- 
sonality, makes her initial featured screen ap- 
pearance, and other radio notables also will 
be seen. Supporting screen names include John 
Miljan, Claude Gillingwater, Artluir Hoyt. 
Stanley Fields and Harry Myers. 

Novel setting for the production, plus tiie 
added color of the showboat idea, should suggest 
a new and refreshing departure in topical show- 
manship. 

CAPTAIN HURRICANE 

Radio 

Production here reverts to a character of 
entertainment that has proved highly ixjpular 
in book, stage and picture form. "Captain Hur- 
ricane" is a Cape Cod story, dealing in a hu- 
man way with the type of folk who have be- 
come legendary. Basically the yarn is the saga 
of an old sea captain, the woman he would 
marry, the complications that prevent tlie reali- 
zation of his dream and a final heroic triumpii 
when all seems to have been lost. 

The original story, published in book form, 
is by Sara Ware Bassett. The screen play is 
by Josephine Lovett, who did "Jennie Ger- 
hart" and "Two Alone." The director, John 
Robertson, made "His Greatest Gamble" and 
the recent "Wesdnesday's Child." 

James Barton, noted New York stage star 
who succeeded Henry Hull in the leading role 
of "Tobacco Road," when that player came 
to Hollywood, plays the leading role. Oppo- 
site him, both as a nemesis and inspiration, is 
Helen Westley. Principal comedy roles are 
in the hands of Henry Travers and Gene Lock- 
hart. Youthful love interest is supplied by 
Helen Mack, an orphaned girl rescued from 
the sea and adopted bv Barton, and Douglas 
Walton. Other featured players are Nydia 
Westman, Otto Hoffman, Creighton Chane\' 
and Jed Prouty. 

Among the entertainment and showmanship 
highlights are the Barton household presided 



The presentations of this depart- 
ment are in no sense reviews of the 
pictures or evaluations of the produc- 
tions. They are inventories of material. 

The endeavor is to inform the ex- 
hibitor of the nature of the story and 
the personnel and to set forth the ele- 
ments of appeal which the producer 
is seeking to put into the product. 

"The Cutting Room" is published 
for the special service of exhibitors 
who require some detailed information 
concerning the character of the pic- 
ture and its selling factors in advance 
of previews, revietvs and press books. 

This department's survey of pic- 
tures in no way anticipates or sup- 
plants the functions of the Showmen's 
Reviews which are prepared when the 
finished product is made available. 



over by housekeeper Helen Westley in an iron- 
willed yet tender-hearted manner; the storm 
at sea from which Helen Mack is rescued ; the 
manner in which Captain Hurricane is made 
a sucker in the purchase of a cranberry bog 
which eventually proves an unexpected gold 
mine, and a second sea storm in which Bar- 
ton is again a great hero. 



FOLIES BERGERE DE PARIS 

20 th Century 

Portrayed mainly against the background of 
Paris' famous Folies Bergere, the sensational 
glamorous color and setting which is, by repu- 
tation, familiar to almost everyone, this pro- 
duction is an adaptation of the musical ro- 
mance drama comedy, "Red Cat," authored by 
Rudolph Lothar and Hans Adler. The screen 
pla>- is by Bess Meredyth and Hal Long. Mu- 
sic and lyrics are by Jack Meskill and Jack 
Stern, direction by Roy del Ruth. 

Playing dual identity roles is Maurice 
Clievalier, last in "The Merry Widow." Op- 
posite him is Merle Oberon, widely publicized 
European importation. Listed in the support- 
ing cast are Lumsden Hare, Ann Sothern, 
Robert Greig, Walter Byron, who was seen 
as the president in "The President Vanishes," 
Eric Blore, Ferdinand Munier, Ferdinand Gott- 
schalk, Gilbert Emery, Marcelle Corday, Hal- 
liwell Hobbes, Feroges Renevant and Frank 
McGlynn. 

Dances in the Folies show and theatre, of 
which Chevalier and Ann Sothern are the stars, 
are being arranged by Dave Gould and prom- 
ise plenty of girl charm for eye values, the 
whole being produced on a lavish scale. It is 
the story of Eugene Charlier, great actor, and 
Fernand, the Baron Cassini, a powerful po- 
litical-financial figure. Mistaken by the Baron- 
ess (Merle Oberon) for her husband, Fernand 
passes from one delectable adventure to the 
other, menaced first by sweetheart Ann Sothern 
who knows who he is all the time and eventual- 
ly Miss Oberon, who gets wise to his little 
game. Possessing plenty of that "The Guards- 



man" smack, the picture is embellished by 
much atmospheric Folies stage show material. 
Both Chevalier and Miss Sothern, as well as 
Miss Oberon, have several songs to sing. The 
fame of the locale which the title vividly ex- 
presses, plus the romance, comedy and drama 
hinging about the dual identit)' role, provide 
an easy key to the exploitation possibilities. 



VANESSA 

MGM 

This is a tale of robust, lusty, colorful ro- 
mance. It deals with drinking fighting men 
and demure but shrewd women in the days 
when chivalry rode the woods and lanes of 
Merrie England. The original is one of four 
novels by Hugh Walpole dealing with the ad- 
ventures and exploits of the Herries family. 
The novels, particularly the last on which this 
is based, are packed with the elements that 
make good reading and consequently promise 
similar entertainment. The screen play is by 
Walpole, who collaborated on and also ap- 
pears in "David Copperfield" in association 
with Leonore Coffee. Direction is by William 
K. Howard, recently credited with "Evelyn 
Prentice." 

The cast is headed by Robert Montgomery 
in the role of a freebooting, romantic rogue in 
love with Helen Hayes. His audacious efforts 
to win his lady's heart bring unusual love in- 
terest, tense and vivid drama and exciting com- 
edy, which characterize the production's action 
and dialogue. Montgomery's last previous pic- 
ture was "Biography of a Bachelor Girl," and 
Miss Hayes was seen in "What Every Woman 
K)iows." The supporting cast lists more than 
tlie usual quota of name value. Featured are 
Otto Kruger, seen in "Chained" ; May Rob- 
son, currently in "Lady by Choice" and "Mills 
of the Gods" ; Constance Collier, Donald Crisp, 
Lewis Stone, Aileen Pringle. Lawrence Grant, 
Violet Kemble-Cooper, Jessie Ralph, Henry 
Stephenson and Tempe Piggott. 

The production is being elaborately staged 
and every effort is being extended to capture 
the spirit of the times, people and events it re- 
flects. Unlike the ordinary and semi-historical 
romantic drama, the picture will contain much 
action. 

.\t this point it looks quite certain that the 
attraction will have story values appealing to 
tlie intelligentsia and sophisticates and at the 
same time, in addition to name values, plenty 
to interest the masses. 



ALL THE KING'S HORSES 

Paraiiionut 

Tin's is a sort of "The Guardsman," given a 
iiroader comedv flair and embellished with 
music. With Carl Brisson playing a dual role 
,-ind Afary Ellis opposite, it's the yarn of a holi- 
daying American screen star pinch hitting for 
a king whose inclinations are more practical 
than romantic. Amazing himself, he makes 
life a very pleasant experience for the queen, 
pernu'ts the king to change completely under 
the expert tutelage of Edward Everett Horton, 
Vienna's ace raconteur, and thereby promise to 
provide much light and gay amusement. 

Adapted from the musical stage play of the 
same title, by Lawrence Glark and Max Giers- 
berg, which was quite a popular metropolitan 
attraction, the screen play is by Frederick 
Stephani and Herbert Fields, the musical adap- 
(Continiied on pane 58) 



Every exhibitor should read 
the news on the following 
pages and act at once. 



been 1°°°^^'' . ,^eatres slaou tW 

co--^^^ ^ tare ^eing c^os^^^^ ner 
^nt ta^^^^ rriMB ^ assets tor 

,ecung one oi V 



Av^ay's siS«e^ 

Director o 
V/ood. 3^- for a Picture 



^^^^^^ FRO** . UP f O** 

Loev'*^^^.,ol Theatre^ 



. *^\hU^^^ preside"' ^ 

" • orHES OH'-' 



58 



MOTION PICTURE HERALD 



January 12, 1935 



IN THE STUDIO CUTTING ROOM 



{Continued from page 54) 

tation by Frederick Herendeen and Edward 
Horan, and the direction by Frank Tuttle. 

Brisson's only other American picture is 
"Murder at the Vanities." This one marks the 
film debut of Mary Ellis, Metropolitan Grand 
Opera star. The principal suj)porting cast in- 
cludes Horton, Eugene Pallette, Katherine De- 
Mille ("Viva Villa"), Arnold Korff and Ma- 
rina Schubert. 

Music and lyrics by Sam Coslow will bring- 
out six feature numbers, equally divided be- 
tween Brisson and Miss Ellis. One of the 
glamour numbers will present a bevy of new 
chorus beauties in dances arranged by LeRoy 
Prinz. 

The current success of another operatic star, 
Grace Moore, in "One Night of Love," paves 
the way for a publicity and exploitation cam- 
paign centered upon Miss Ellis that should have 
the public expectantly awaiting her first screen 
appearance. Comedy romance, with plenty of 
glamour and color, looks to^ be the principal 
quality to concentrate upon, supplemented by 
the furore which ordinarily is attached to the 
importance of a potential new screen personal- 
ity being discovered. 



MURDER ON A HONEYMOON 

Radio 

Inspector Piper and Miss Hildegarde With- 
ers, school teacher sleuth, with James Gleason 
and Edna May Oliver in the roles they created 
in "Penguin Pool Murder" ajid developed in 
"Murder on the Blackboard," again combine 
their talents to solve a murder case. The story 
is by Stuart Palmer, author of the previous 
two; the screen play by Seton L. Miller, a 
specialist in adapting crime-type stories. The 
director, Lloyd Corrigan, made the recent "By 
Your Leave." 

A'lajor locales are Catalina Island, the Avalon 
Casino and Los Angeles. The incident that 
inspires the Piper-Withers cornedy -tinged de- 
tective work is the discovery of a dead man 
aboard a plane bound from the mainland to 
the island. Hildegarde puts her finger on the 
real killer and establishes the motive. 

The cast supporting the leading players in- 
cludes Lola Lane, Chick Chandler, George 
Meeker, Dorothy Libaire, Harry EUerbe, 
Spencer Charters, DeWitt Jennings, Leo Car- 
roll and Arthur Hoyt. 

The entertainment and showmanship quality 
of the previous two Gleason-Oliver vehicles 
readily suggests the character of exploitation 
necessary to arouse patron curiosity in the 
present attraction. The production is not a 
sequel to the others except insofar as it pre- 
sents the leading players in similar roles. The 
story being entirely new, even to the methods 
in which Hildegarde unearths her clues, the 
picture seems to have all the mystery and just 
as much comedy and thrill as either of its pre- 
decessors. Topical exploitation is readily ap- 
plicable with a peculiar opportunity of tying 
up the picture's title and story content with 
bafiding local happenings. 



CAR 99 

Paramount 

To the tune of a romantic love interest ac- 
companiment, this is a dramatization of the 
efficient working of the Michigan State Po- 
lice. Authored by Carl Detzer, former head of 
the Michigan state police organization, the 
series of articles published in the Saturday Eve- 
ning Post were not only widely read but also 
commented upon in newspapers and other 
magazines. For entertainment purposes, "Car 
99" takes the high spots of several of these 
articles for one action-packed thriller, telling 
of the exploits of two troopers and a band of 



bank robbers through the use of the Massa- 
chusetts police radio broadcasting station and 
their own code. 

While value of story content and interest in 
a current actuality which is decidedly real is 
the chief entertainment and exploitation factor, 
the cast selected to bring the idea to screen 
realism is no less worthy. Though the cast 
lists no ordinary smash names, it does include 
several who in recent performances have im- 
pressed their worth upon the public. Heading 
the list of players is Fred MacMurray, whose 
work in the soon-to-be-released "The Gilded 
Lily" is almost certain to create a desire on 
the part of the public to see him more. Also 
there is Guy Standing, a feature in many pic- 
tures, but currently in "Lives of a uengal 
Lancer," a picture that undoubtedly will be 
much talked about. Others listed are Ann 
Sheridan, Frank Craven, William Frawley, 
Douglas Blackley, a newcomer, John Cox, nev- 
er in pictures before but who surprised the 
sponsors of Paramount's acting school, Mari- 
ana Schubert, also a newcomer ; Alfred Dela- 
cambre, Dean Jagger, Joe Sauers, Mack Gray 
and Howard Wilson. 

With realism, theatrically applied, keynoting 
the production, it has the value of unique 
topical interest supporting it. 



ONE MORE SPRING 

fox 

Drama, comedy and romance are the essen- 
tials of this production, but the background and 
the strength of cast names point the way to its 
unusual showmanship possibilities. "One More 
Spring" was adapted from the sensationally 
selling novel by Robert Nathan, the screen play 
being by Edwin Burke, probably best remem- 
bered for "Bad Girl." Fundamentally the 
elements of the story are those that hit right 
home to practically everybody. It's a yarn of 
today, concerning the unfortunate victims of 
the depression — respectable persons, reduced to 
ix)verty by economic chaos, human beings strug- 
gling for existence, food and shelter. It is told 
in a delightful and somewhat ironic strain with 
vivid contrasting comedy and appealing ro- 
mance. Direction is by Henry King, previous- 
ly associated with Janet Gaynor on "State Fair" 
and "Carolina." 

Opposite Miss Gaynor is Warner Baxter, 
currentl}' in "Hell in the Heavens" and "Broad- 
way Bill," and previously seen with Miss Gay- 
nor in "Daddy Long Legs" and "Paddy, the 
Next Best Thing." The supporting cast in- 
cludes Walter King, seen in "Lottery Lover" ; 
Jane Darwell, one of the outstanding players 
in "The White Parade" ; Roger Imhof, a figure 
in almost all the Will Rogers features ; Stepin 
Fetchit, similarly noted ; Grant Mitchell, Rose- 
mary Ames, John Qualen, Nick Foran and 
Astrid Allwyn. 

The yarn has the three principals, Miss Gay- 
nor, Baxter and King, forced to live as best 
they can under a "gentleman's agreement" in 
a one-room shack during the winter, suffering 
every privation, but accepting their lot phil- 
osophically. Then the spring comes and with 
its sun, hope and of course a mating. 

A note of humanness being continually 
evident in every phase of the picture's enter- 
tainment, it seems to be of the character that 
justifies talkino; about now, much in advance 
of actual bookings. 



TRANSIENT LADY 

Uf>ii'ersal 

Built entirely of material that has demon- 
strated its entertainment value conclusively 
among average theatre goers, this production 
bears definite indication of being a much bet- 
ter than ordinary mass atttraction. Primarily 
a melodramatic romance, the yarn is localed 



in a small southern town, deals with familiar 
small town characters and mcidents, and with 
murder as a medium moves to a smashing ex- 
citing climax. There being no pretentiousness 
about the feature, it moves through an atmo- 
sphere of roller skating rinks, tough-guy van- 
dalism, political skullduggery, a murder, a court 
trial with a young attorney fascinated by the 
charm of the star skater and defending her in- 
nocently accused partner ; a court room shoot- 
ing, a threatened lynching party that precipi- 
tates a finale just as exciting as the preceding 
events. 

The yarn is an original by Octavus Roy 
Cohen, noted magazine short story writer, the 
screen play being by Arthur Caeser and Harvey 
Thew. Direction is by Edward Buzzell. 

Exceptional strength, considering the pic- 
ture's flamboyant character, is to be found in 
the cast. Gene Raymond, currently in "Trans- 
atlantic Merry Go Round," is the young law- 
yer whose love for Frances Drake, roller skate 
star, and now in "Forsaking All Others," causes 
him to undertake the defense of her partner. 
Clark Williams. In the role of the ruthless- 
political boss is Henry Hull, known to do- 
mestic audiences for his work in "Great Expec- 
tations." Supporting players include June Clay- 
worth, one of Universal's promising juvenile 
starlets who will be featured in "The Good 
Fairy" ; Frederick Burton, Edward Ellis. 

Despite importance of cast names, the story 
content with its unique availability for interest 
creating exploitation seems to be the best 
adaptable value. 



WIN OR LOSE 

Faraiiioiint 

Down-to-earth and understandable is the 
material of which this story is woven. Featur- 
ing a player who made a mark in his first real 
appearance, it's a story of romance that trav- 
els a none-too-smooth path. It is tinged with 
music and liberally endowed with appealing 
contrasting comedy. 

The yarn is an original by Frank A. Adams, 
with screen play by Charles Brackett and John 
P. Medbury. Direction is by Elliot Nugent, 
maker of the recent "She Loves Me Not." 

Joe Morrison, whose singing and acting in 
"One Hour Late" was one of 1934's outstand- 
ing accomplishments, has the lead. Opposite 
him is Dixie Lee, Bing Crosby's wife, making 
her first appearance in big time production in 
many months. The production also brings back 
to the screen the team of Burns and Allen. 
Others in the cast are J. C. Nugent, stage 
actor and father of the director, Mary Foy, 
Richard Carle, Lee Kohlmer, Julia Graham. 

Music for the songs which Morrison will 
sing as solos and in duet with Miss Lee is by 
Harry Revel, Ray Noble and Ralph Rainger, 
with lyrics by Mack Gordon. 

The story concerns an ambitious boy who 
comes to New York determined to be a song- 
writer and a girl who seeks refuge in the 
city from her irascible carnival owning father 
and her frantic sister and brother-in-law. 
While love blossoms for the young song plug- 
ging pair, her family goes in search of her, 
using a carnival prop calliope as an aid. They 
almost succeed in bringing the girl and a little 
of the boy's savings back to the ramshackle car- 
nival, but when Morrison's songs suddenly 
make him famous the road to romance is 
cleared of all obstructions. 



Germany Bans Chaplin Filnn 

Charlie Chaplin's "The Gold Rush," 
which has been shown in Germany inter- 
mittently since 1926. this week was banned 
by Dr. Paul Joseph Goebbels, minister of 
propaganda. 




Welcome to Universal, AUss 
Dunne. W elcome at the ^art 
of the New Years great pro- 
ductions. We know you will 
help to make ''Shoiv Boat'' one 
of the biggest in Universal' s 
hiBory. r / f Carl Laemmle 



60 



MOTION PICTURE HERALD 



January 12, 1935 



THEATRE RECEIPTS 



l!llll|li"ill|||"<!llllllll{' 



III 



The total of theatre receipts for the calendar week ended January 5, 1935, from 
105 theatres in 17 major cities of the country, reached $1,392,087, an Increase of 
$293,899 over the total for the preceding calendar week, ended December 29, 
1934, when 107 theatres in 18 major cities aggregated $1,098,188. 

(Copyright, 1935: Reproduction of material from this department luithout credit to Motion Picture Herald expressly forbidden) 



Theatres 



Current Week 



Boston 

Boston 



Picture 



Gross 



2,900 2Sc-50c 



Fenway 1,800 30c-50c 



Keith's 3,500 25c-6Sc 



"The Marines Are Coming" 25,000 

(Mascot) 

"Romance on Manhattan" (Radio) 
(on New Year's Eve) 

"Bordertown" (W. B.) and 3,600 

"Bachelor of Arts" (Fox) 



"The Little Minister" (Radio).... 15,500 
"Romance in Manhattan" (Radio) 
(on New Year's Eve) 



Loew's State 3,700 35c-50c "Forsaking AH Others" (MGM).. 16,000 



Metropolitan .... 4,350 30c-65c 
Paramount 1,800 30c-50c 



BufFalo 

Buffalo 



3,500 30c-55c 



Century 3,000 



25c 



Erlanger 1,400 25c-40c 

Great Lakes 3,000 25c-40c 

Hippodrome 2,100 25c-40c 

Lafayette 3,300 2Sc 

Chicago 

Apollo 1,400 25c-50c 

Chicago 4,000 2Sc-68c 

Garrick 900 25c-40c 

McVickers 2,284 25c- 50c 

Oriental 3,940 25c-40c 

Palace 2.509 25c. 50c 

Roosevelt 1,591 23c-50c 

State -Lake 2,776 20c-35c 

United Artists.... 1,700 30c-60c 

Cleveland 

Allen 3,300 20c-40c 

Hippodrome 3,800 30c-44c 

RKO Palace .... 3,100 30c-44c 

State 3,400 30c-44c 

Stillman 1,900 20c-40c 

Denver 

Aladdin 1,500 25c-50c 

Denham 1,500 25c- 50c 

Denver 2,500 25c-50c 

Orpheum 2,600 25c-50c 

Paramount 2,000 25c-40c 



'Here Is My Heart" (Para.) 30,000 



'Bordertown" (W, B.) and 4,400 

'Bachelor of Arts" (Fox) 



'Here Is My Heart" (Para.).... 16,200 



"The Band Plays On" (MGM) and 6,000 
"Menace" (Para.) 



"Little Men" (Mascot) 3,200 

"The Little Minister" (Radio).... 7,300 



"Bright Eyes" (Fox) 



S.400 



"Kentucky Kernels" (Radio) and 7,700 
"One Exciting Adventure" (Univ.) 



'Home on the Range" (Para.).... 



'Imitation of Life" (U'niv.) . 
(25c-60c) 



'Bright Eyes" (Fox) 

"Power" (Gaumont British) 

"Big Hearted Herbert" (W. B.).. 
"Romance in the Rain" (Univ.)... 
"Forsaking All Others" (MGM).. 
"By Your Leave" (Radio) 



6,000 
9,000 
25,000 
28,000 
27,000 
15,000 



'Kid Millions" (U. A.). 
(4th week-5 days) 



'Hell in the Heavens" (Fox).... 3,600 
(5 days) 

"Bright Eyes" (Fox) 3.600 

(2 days and New Year's Eve 60c) 
"The Little Minister" (Radio).... 10,500 

".Secret Bride" (W. B.) 18,000 

(30c-60c-New Year's Eve $1.00-$1.50) 

"Forsaking All Others" (MGM).. 9,000 
(5 days-New Year's Eve 60c) 

'Limehouse Blues" (Para.) 4,500 

(5 days-Midnight 44c) 



'Chu Chin Chow" 

(Gaumont British) 
"Here Is My Heart" (Para.).... 4.500 



'Forsaking All Others" 



'Bright Eyes" (Fox). 
(2nd week) 



(MGM) 8,000 
10.000 



'Babes in Toyland" (MGM). 



Previous Week 

Picture Gross 

"West of the Pecos" (Radio) 23.000 



"Thst First World War" (Fox).. 3.600 
and "Love Time" (Fox) 
(4 days) 

"Wednesday's Child" (Radio) 18,000 



3.000 



High and Low Gross 

(Tabulation covers period from January, 1933.) 
(Dates are 1933 unless otherwise specified) 

High l-5-,i5 "The Marines Are Coming" 25,000 
"Romance in Manhattan" (New Year's Eve) 
Low 3-11 "Topaze" 11,000 

High 1-14 "Island of Lost Souls" and 1 

"Billion Dollar Scandal' j 15,000 
Low 1-5-35 "Bordertown" and ) 

"Bachelor of Arts" f 3,600 

High 12-2 "Little Women" 28,000 

Low 3-11 "When Strangers Marry".... 12,000 



High 1-7 "Strange Interlude" 23.000 

Low 3-11 "Men Must Fight" 11,000 



"Babes in Toyland" (MGM) and.. 7,000 
"A Wicked Woman" (MGM) 
(4 days) 

"Bright Eyes" (Fox) 30,000 High 11-4 "I'm No Angel" 44,500 



"The First World War" (Fox) and 3,500 
"Love Time" (Fox) 
(4 days) 



'Music in the Air" (Fox) 5,000 

(4 days) 

'The Secret Bride" (W. B.) 7,000 

(3 davs) 

"I Am A Thief" (W. B.) and 4,000 

'Side Streets" (W. B.) 
(5 days) 



'Housewife" (F. N.) and 4.900 

"I^ovc Time" (Fox; 



'Babes in Toyland" (MGM) and 
'Student Tour" (MGM1 

"Imitation of Life" (Univ.) 

(5 days-3rd week) 



7,500 
5.2O0 



000 



9,000 "Flirtation Walk" (F. N.) 

(2nd week) 

46,000 "Bright Eyes" (Fox) 35.00;J 



"The Gay Bride" (MGM). 



... 5.000 

"Chu Chin Chow" 10,000 

(Gaumont British) (2nd week) 
"Pursuit of Happiness" (Para.) 15.000 



"Caravan" (Fox) 



20.000 



"The Painted Veil" (MGM) 18.000 

(11 days) 

"One Exciting Adventure" (Univ.) 12,000 



8,000 "Kid Millions" (U. A.). 
(3rd week) 



11,000 



•Babbitt" (W. B.) 2,200 



"Sweet Adeline" (W. B.) 9,000 

'Bright Eyes" (Fox) 19,500 

(10 days) 

'Private Life of Don Juan" (U.A.) 3,500 
(4 days) 

'Pursuit of Happiness" (Para.) 5,000 

(9 days) (20c-35c) 



3,000 "Bachelor of Arts" (Fox) 1,500 



"Wednesday's Child" (Radio) and 3,000 
"It's A Gift" (Para.) 

"Music in the Air" (Fox) 6,000 

"Hat, Coat and Glove" (Radio).. 1,000 
(3 days) 

"Bright Eyes" (Fox) 6,000 

(4 days-lst week) 

"One Night of Love" (Col.) 3,000 

(25c-50c) 



Low 8-4-34 "Notorious Sophie Lang' 
High 2-25 "Dangerously Yours" and 
"Deception" 

Low 1-5-35 "Bordertown" and 
"Bachelor of Arts" 



High 12-9 "Dancing Lady". 
Low 3-25 "Our Betters" 



26,000 

I 17,000 

I 

S 4,400 



31.000 
9,800 



High 4-21-34 "The Lost Patrol" and ) 

"Three on a Honeymoon" ) 8,100 
Low 12-16 "Solitaire Man" and I 

"Day of Reckoning" ) 3,500 



High 11-4 "I'm No Angel" 27,200 

Low 12-22-34 "Gentlemen Are Born" \ 
and "Marie Galante" { 
High 5-19-34 "The House of Rothschild" 
Low 7-28-34 "Here Comes the Navy".. 
High 3-10-34 "It Happened One Night" ) 
and "Before Midnight" | 
Low 11-17-34 "Jane Eyre" and I 
"Young and Beautiful" ) 



3,800 
18,000 

4,800 

16,700 
4,200 



High 9-2 "Goodbye Again" 75,000 

Low 4-29 "Central Airport" 22,000 



High 1-5-35 
Low 8-18-34 
High 9-8-34 



High 4-14-34 "Wonder Bar" 

Low 7-1 "The Woman I Stole" 

High 10-14 "I'm No Angel" 

Low 12-16 "A Man's Castle" 

High 9-9 "Morning Glory" 

Low 4-28-34 "Glamour" 

"Fors.-iking All Others".... 

"Paris Interlude" 

'Most Precious Thing in 

Life" 

Low 2-18 "Lucky Devils" 

High 5-5-34 "The House of Rothschild" 
Low 3-18 "Perfect Understanding" 



High 11-11 "Private Life of Henry VIII" 
Low 3-4 "Infernal Machine" and 1 
"Exposure" ( 

High 10-21 "East of Fifth Avenue"... 

Low 6-10 "Circus Queen Murder" 

High 11-10-34 "Desirable" 

I^ow 8-19 "No Marriage Ties" 



High 8-19 "Tugboat Annie" 

Low 6-24 "The Eagle and the Hawk" 

High 9-15-34 "Chained" 

Low 11-18 "Stage Mother" and ) 
"Hell and High Water" ( 



High 2-25 "Cavalcade" 

Low 8-11-34 "I Give My Love".... 
High 9-29-34 "Belle of the Nineties" 

Low 8-4-34 "Elmer and Elsie" 

High 1-13-34 "Roman Scandals" 

Low 12-16 "The World Changes".... 

High 2-17-34 "Hi, Nelliel" 

Low 6-10 "Zoo in Budapest" 



High 4-1 "The Kid from Spain". 
Low 10-6-34 "Pursued" and 

"Our Daily Bread" 



23,000 
5,000 
50,000 
10,000 
37,000 
11,508 
27,000 
6,000 

19,000 
4,500 

30,000 
6,800 



12,000 
1,800 

30,000 
2,900 

28.000 
4,200 

26,000 
5,000 
10,000 

2,500 



10,000 

1,200 
16,500 

1.800 
17,500 

3,000 
19,500 

3,700 



7,000 
1,200 



lelkqkaphlc Newi 
ok a Hapfyu i4it! 



Broadway Bill Broke House Record Tonight 



Ed. Collins, Houston, Texas 



Swell Business Overcoming Strong Opposition 



L. Roy Smith, Huntington, W. Va. 



House Howling Enthusiastically Looks Like Holdover 



Howard Ralston, San Bernardino, Calif. 



Biggest Business Theatre Has Ever Done Cinch For Indefinite Run 



]o Huff, Stockton, Calif. 



Broadway Bill Great As Any Opening I Have Ever Seen 



Carl J. Walker, Santa Barbara, Calif. 



Delighted Audience Filling House Again and Again 



C. L. Yearsley, Parkersburg, W. Va. 



Broadway Bill Receipts Set All Time Boxoffice Record 



Kerasotes Bros., Springfield, 111. 



It's the Prize Winner of Nineteen Thirty -Five 



Chas. Hayman, Buffalo, N. Y. 



Broadway Bill Opening Even Bigger Than Happened One Night 



Geo. E. Landers, Hartford, Conn 



Will Beat Night of Love By Eighty Percent 



Bob O'Donnell, Dallas, Texas 



Exceeded Opening Day of Happened One Night] 



Frank V. Merritt, Birmingham, Ala, 



Broadway Bill Grand Show Tremendous Business 



Mrs. June Dodge, Ventura, Calif. 



roadway Bill Biggest Business in Past Two Years 



James Olson, Clare, Mich. 



62 



MOTION PICTURE HERALD 



January 12, 1935 



E THEATRE RECEIPTS— CCNT'Dl 



Theatres 



Hollywood 

Chinese 2,5(K) 50c-65c 



Pantages 3,000 25c- 40c 

W. B. Hollywood 3,000 25c-55c 

Indianapolis 

Apollo 1,100 2Sc-40c 

Circle 2,800 25c-40c 

Indiana 3,133 25c-40c 

Lyric 2,000 25c-40c 

Palace ....3,000 25c -40c 

Kansas City 

Apollo 1,100 25c 

Mainstreet 3,049 15c-40c 

Midland 4,C00 15c -40c 

Newman 1,800 25c-40c 

Tower 2,200 25c 

Uptown 2,000 25c-40c 

Los Angeles 

Filmarte 800 40c-55c 

Four Star 900 30c-55c 

Loew's State 2,416 30c-55c 

Paramount 3,596 30c-55c 

RKO 2,700 25c-65c 

United Artists... 2,100 25c-55c 

W. B. Downtown 3,400 25c-40c 



Minneapolis 

Century 1,650 25c-40c 

Lyric 1,238 20c-25c 

Palace 900 lSc-2Sc 

RKO Orpheuni... 2,900 25c-50c 

State 2,300 25c-40c 

Time 300 20c-30c 

World 400 25c -75c 

Montreal 

Capitol 2,547 25c-60c 

Imperial 1,914 15c-35c 

Loew's 3,115 30c-75c 

Palace 2,600 30c-65c 

Princess 2,272 30c-65c 

New York 

Astor 1,012 25c-75c 

Capitol 4,700 35c-$1.65 

Mayfair 2,300 3Sc-65c 

Palace 2,500 25c -75c 



Current Week 



Previous Week 



Picture 



Gross 



7,061 



Picture 



Gross 



"Bright Eyes" (Fox) 

(5 days-2nd week) 
"Kid Millions" (U. A.) 5,882 

(2 days) 

"The Man Who Reclaimed His.. 3,200 
Head" (L^niv.) and "The Curtain 
Falls" (Chesterfield) (5 days) 
"The Captain Hates the Sea" (Col.) 3,500 
(New Year's eve and 2 days) 

"Sweet Adeline" (W. B.) 6,303 

(5 days-2nd week) 
"The Little Minister" (Radio).... 6,500 
(New Year's eve and 2 days) 



"Music in the Air" (Fox) 4,292 

(5 days) 

"Bright Eyes" (Fox) 2,1Q0 

(2 days) 

"Imitation of Life" (Univ.) 3,300 

(4th week) 



"Sweet Adeline" 

(1st week) 



(W. B.) 6,300 



'Bright Eyes" (Fox) 

(10 days-2nd week) 
"Here Is My Heart" (Para.) 

(4 days) 

'The Little Minister" (Radio) 

(4 days) 



"Lottery Lover" (Fox) 

'Forsaking All Others" (MGM).. 
(5 days) 



7,000 
3,500 

3,500 

5,250 
4,300 



'Bright Eyes" (Fox) 

(1st week) 
'Kentucky Kernels" (Radio). 



'Here Is My Heart" (Para.)... 
(5 days) 



"The Secret Bride" (W. B.) 

"The Mighty Barnum" (U. A.). 



2,000 
3,. 500 

6,000 

5,500 
4,000 



"The U'nfinished Symphony" 1,000 

(Gaumont British) 

"Babbitt" (F. N.) 13,000 

(7 days-25c-40c) (New Year's Eve at 75c) 
"Forsaking All Others" (MGM).. 20.000 

(7 days and New Year's eve) 
"Sweet Adeline" (W. B.) 6,000 

(4^ days and New Year's eve) 
"Mills of the Gods" (Col.) 8,600 



'Bright Eyes" (Fox). 



7,100 



•Power" (Gaumont British) 3,800 

"What Every Woman Knows".. 5,650 

(MGM) 

"Bright Eyes" (Fox) 8,269 

(5 days-2nd week) 

"Kid Millions" (U. A.) 4,925 

(50c-55c) (New Year's Eve and 2 days) 

"Broadway Bill" (Col.) 18,500 

(5 days-2nd week) 

"Here Is My Heart" (Para.).... 11,500 

(New Year's eve and 2 days) 

"Sweet Adeline" (W. B.) 6,500 

(5 days-2nd week) 

"The Little Minister" (Radio).... 5,500 

(New Year's eve and 2 days) 

"What Every Woman Knows".. 5,000 

(MGM) 

"Mills of the Gods" (Col.) and.. 6,500 
"Men of the Night" (Col.) 
(5 days) 

"Murder in the Clouds" (W.B.).. 4,000 
(New Year's eve and 2 days) 



"The Little Minister" (Radio)... 6,200 

"The Mighty Barnum" (U.A.).. 10,000 

"Here Is My Heart" (Para.).... 10,500 

(W'A days) 

"Madame Du Barry" (W. B.).... 8,000 

"Babes in Toyland" (MGM).... 3,700 



"Babes in Toyland" (MGM) 5,250 

"Music in the Air" (Fox) 4,206 

(5 days) 

"Bright Eyes" (Fox) 2,600 

(2 days-lst week) 

"Broadway Bill" (Col.) 21,000 

(1st week) 



"Sweet Adeline" (W. B.) 5,700 

(1st week) 

"Babes in Toyland" (MGM).... 4,750 

"White Lies" (Col.) and 4,900 

"The Last Wilderness" (State Rights) 



'Bright Eyes" (Fox) 4,500 "Babes in Toyland" (MGM) 5,000 



'The St. Louis Kid" (W. B.).... 1,500 'Home on the Range" (Para.). 



"Romance in the Rain" (Univ.) 
"The Little Minister" (Radio) 



3,000 
7,500 



"The Party's Over" (Col.)....... 

"Romance in Manhattan" (Radio) 



'Here Is My Heart" (Para.).... 6,000 "Behold My Wife" (Para.). 

'Lady By Choice" (Col.) 2,000 

(2nd week) 

'Great Expectations" (Univ.) 3,500 



1,700 

2,000 
5.000 

6.500 



"Lady by Choice" (Col.) 1.500 

(1st week) 

'Little Friend" (Gaumont British) 2.500 



'Here Is My Heart" (Para.).... 9,500 
and "Father Brown, Detective" 
(Para.) 

"Here Comes the Navy" (W. B.) 4,500 
(25c -40c) 

'Enter Madame" (Para.) 12,000 "Happiness Ahead" (F. N.). 



"Babes in Toyland" (MGM) and.. 6,000 
"Case of the Howling Dog" (W.B.) 

(5 days-2nd week) 
"A Successful Failure" (Mono.) and 3,500 
"When A Man Sees Red" (Univ.) 



12,000 



'Bright Eyes" (Fox). 



"Kid Millions" (U. A.) and. 
"Fugitive Lady" (Col.) 



.11,000 "Music in the Air" (Fox) and.. 10,500 
"Hell in the Heavens" (Fox) 

10.500 "Little Friend" (Gaumont British) 7,500 
and "The Camels Are Coming" (British) 



"Wicked Woman" (MGM) 10,500 

"Forsaking All Others" (MGM).. 87,400 

"I Am A Thief" (W. B.) 14,500 

"Bright Eyes" (Fox) 10,500 



•Babes in Toyland" (MGM) 2,200 

(3 days-3rd week) 

"The Band Plays On" (MGM).. 4,500 

(4 days) 

"Forsaking All Others" (MGM).. 34,000 
(3 days) 

"I Sell Anything" (W. B.) 7,300 

"Music in the Air" (Fox) 7,000 



High and Low Gross 

(Tabulation covers period from Jeuiuary, 1933./ 
(Dates are 1933 unless otherwise specified) 

High 9-9 "Dinner at Eight" 36,656 

Low 12-29-34 "Music in the Air" (5 1 

days) and "Bright Eyes" (2 days) f 6,392 

High 1-7 "Handle With Care" 13,000 

Low 3-3-34 "Fugitive Lovers" and ) 

"The Poor Rich" j 1,500 

High 3-25 "42nd Street" 26,000 

Low 12-29-34 "Sweet Adeline" 6,300 

High 8-4-34 "Handy Andy" 7,000 

Low 12-29-34 "Bright Eyes" 2,000 

High 8-19 "She Had to Say Yes" 12,000 

Low 12-22-34 "West of the Pecos" 1 

and "The Firebrand" i 2,250 

High 3-25 "Parachute Jumper" 15,000 

Low 5-19-34 "The Trumpet Blows" ) 

and "As the Earth Turns" ) 2,500 

High 12-22-34 "Murder In the Clouds" 11,000 

Low 11-11 "Saturday's Millions" 3,000 

High 2-3-34 "Sons of the Desert" 12,500 

Low 12-22-34 "The Bay Bride" 2,750 

High 6-23-34 "Glamour" 23,000 

Low 5-20 "Sweepings" 4,000 

High 1-7 "Strange Interlude" 30,000 

Low 4-15 "Perfect Understanding" 4.900 

High 10-21 "I'm No Angel" 20,000 

Low 5-27 "Picture Snatcher" 2.800 

High 9-22-34 "One Night of Love" 13,000 

Low 5-5-34 "Let's Fall in Love" 4,000 

High 10-27-34 "Judge Priest" 9,200 

Low 7-1 "Lilly Turner" 1,600 

High 3-3-34 "Devil Tiger" (6 days).... 7,800 

Low 12-15-34 "Have A Heart" 2,500 

High 4-7-34 "Riptide" 28,500 

Low 2-24-34 "Coming Out Party" 4,870 

High 1-5-35 "Broadway Bill" and ] 

"Here Is Mv Heart" ( 30,000 

Low 3-18 "King of the Jungle" 10,000 

High 3-31*34 "Little Women" 15,500 

Low 9-30 "Brief Moment" 1,700 

High 10-21 "The Bowery" 21,000 

Low 12-8-34 "Chu Chin Chow" 3,100 

High 3-25 "42nd Street" 19,000 

Low 12-29-34 "White Lies" and ) 

"The Last Wilderness" ) 4,900 

High 9-20-34 "The Barretts of Wimpole 

Street" (2nd week) 6,500 

Low 9-29-34 "The Cat's Paw" 2,500 

High 4-1 "20,000 Years in Sing Sing".. 3,000 

Low 7-28-34 "Kiss and Make Up" 1,000 

High 1-7 "Animal Kingdom" 14,000 

Low 3-11 "Cynara" 3.000 

High 4-29 "Cavalcade" 8,000 

Low 3-11 "King of the Jungle" 3,500 

High 5-5-34"PrivateLifeof Hefiry VIII" 4,300 
(Sth week) 

Low 11-25 "Vi Som Gar Koksvagen".. 1,000 

High 2-24-34 "Queen Qiristina" 13,500 

Low 7-28-34 "Here Comes the Groom" ) 

and "Jane Eyre" j 6,500 

High 6-23-34 "Wine, Women and ( 

Song" and "Pride of the Legion" ) 6,500 

Low 7-8 "Les Bleus d'Amour" 1,500 

High 12 8-34 "Six Day Bike Rider".. 14,500 
Low 7-21-34 "Fog Over Frisco" and ) 

"AfTairs of a Gentleman" j 4.500 

High 2-18 "The Sign of the Cross".... 15,500 
Low 7-21-34 "Shoot the Works" and ) 

"Friday the 13th" ( 6,000 

High 1-7 "The Kid from Spain" and ) 

"Speed Demon" ( 12,000 

Low 8-11-34 "The Constant Nympth" ) 

and "Happy Ever After" j 5,000 



High 1-5-35 "Forsaking All Others".... 87,400 

Low 2-10-34 "You Can't Buy Everything" 15,500 

High 1-7 "The Half Naked Truth" 24,750 

Low 7-14'34 "Call It Luck" 3.150 

High 7-21-34 "Of Human Bondage".... 16,200 

Low 4-15 "Parole Girl" 4,500 




STORY Qf. 





roAi 




PRESENTED BY 





CHICK 



^ Pop nu^u ^'"nedy 
• • '''In, Daily 








TERRY-TOONS 

"The First Snow" 
"What a Night" 
"The Bull Fight" 
Fireman Save My Child" 



OtD DAYS" 

snv!A"hoos 

SONG PLUGGER' 




Distributed in U. S. A. 
by FOX Film Corporation 



64 



MOTION PICTURE HERALD 



January 12, 1935 



ETMEATI^E I3CCCIPT$--C€NT'C] 



Theatres 



Current Week 



Previous Week 



Paramount 3,700 35c-99c 

Rialto 2,200 25c-65c 

Rivoli 2,200 40c-99c 

RKO Music Hall 5,945 35c-$1.65 

Roxy 6,200 25c-55c 

Oklahoma City 

Capitol 1,200 10c-41c 

Liberty 1,500 10c-36c 

Midwest 1,500 10c- 56c 

Warner 1,900 10c-56c 

Omaha 

Brandeis 1,2C0 20c-35c 

Orpheum 3,000 2Sc-40c 

World 2,200 2Sc-40c 

Philadelphia 

Aldine 1,200 35c-S5c 

Acadia 600 2Sc-40c 

Boyd 2.400 35c-S5c 

Earle 2.000 40c-65c 

Fox 3.000 40c-65c 

Keith's 2,000 30c-50c 

Karlton 1,000 25c-40c 

Locust ],300 55c-$1.10 

Roxy Mastbaum.. 4,800 55c$1.10 

Stanley 3,700 3Sc-SSc 

Stanton 1,700 35c-50c 



Picture 



"Here Is My Heart" (Para.)... 

(2nd week) 
"The Best Man Wins" (Col.)... 



"The Mighty Barnum" (L'. A.). 

(2nd week) 
"The Little Minister" (Radio)... 

"Anne of Green Gables" (Radio). 
(2nd week) 



Gross Picture 



'Behold My Wife" (Para.). 



55,000 
15,000 

35,400 
110,000 
42,300 



3,000 
1.100 



"Father Brown, Detective" (Para.) 
(3 days) 

•Murder in the Clouds" (F.N.).... 1,200 
(4 days) 

'Sweet Adehne" (W. B.) 3,000 

'Forsaking All Others" (MOM).. 13,000 
(10c-75c) 



"Fhrtation Walk" (F. N.) 8,000 

(6% days) 

"Bright Eyes" (Fox) and 12,500 

"Father Brown, Detective" (Para.) 

"Here Is My Heart" (Para.) 7,900 



"The Mighty Barnum" (U.A.)... 12,000 
(6 days-2nd week) 

"Evelyn Prentice" (MOM) 3,700 

(6 days) 

"The Little Minister" (Radio).... 13,000 
(6 days) 

"The Secret Bride" (W. B.) 18,000 

(6 days) 

"Bright Eyes" (Fox) 27,000 

(6 days-2nd week) 

"Sweet Adeline" (W. B.) . . . . 1.500 

(3 days and New Year Eve show) 

"Anne of Green Gables" (Radio).. 3,500 

(6 days) 

"My Heart Is Calling" 4,700 

(British Gaumont) (6 days-2nd week 

"Here Is My Heart" (Para.).... 41,000 
(6 days) 

"Broadway Bill" (Col.) 22,000 

(9 days) 

"Limehouse Blues" (Para.) 7,500 

(6 days) 

"The Man Who Reclaimed His.... 2,000 
Head" (Univ.) 
(4 days) 



"Here Is My Heart" (Para.).... 

(1st week) 
"Murder in the Clouds" (F. N.) 



"The Mighty Barnum" (U. A.).. 

(1st week) 
"Bright Eyes" (Fox) 

"Anne of Green Gables" (Radio).. 
(1st week) 



'Babes in Toyland" (MGM). 



"Helldorado" (Fox) 

(3 days) 

"I Sell Anything" (F. N.).^ 

(4 days) 

"Bright Eyes" (Fox) 

(11 days) 
"Transatlantic Merry Go Round" 

(U. A.) 



"Fugitive Lady" (Col.) and 

"Wednesday's Child" (Radio) 
(5 days) 

"Babes in Toyland" (MGM) and.. 
"Home on the Range" (Para.) 
(4 days) 

"Marie Galante" (Fox) and 

"Redhead" (Monogram) 
(5 days) 



High and Low Gross 

Gross (Tabulation covers period from January, 1933.) 

(Dates are 1933 unless otherwise specified) 

55.000 High 10-21 "I'm No Angel" 83,450 

Low 8-11-34 "Elmer and Elsie" 10,500 

10.000 High 4-7-34 "'The Lost Patrol" 32,800 

Low 4-15 "Destination Unknown" and 1 

"The Fighting President" J 5,800 

37,000 High 11-17-34 "Kid Millions" 51,000 

Low 8-5 "The Rebel" 7,200 

82,500 High 1-5-35 "The Little Minister".... 110,000 

Low 617 "Ann Carver's Profession"... 44,938 

39,500 High 12-1-34 "Imitation of Life" 44,000 

Low 1-28 "Air Hostess" 9,100 



3,600 High 1-6-34 "Going Hollywood" 4,100 

Low 3-11 "From Hell to Heaven" 1,350 

1.000 High 6-16-34 "Half a Sinner" and ) 

"Uncertain Lady" ) S,000 

2,000 Low 3-18 "The Death Kiss" and [ 

"The Fourth Horseman" ) 1,100 

9,540 High 2-5 "State Fair" 8,510 

Low 3-11 "Employees' Entrance" 1,4(X) 

3,600 High 1-5-35 "Forsaking All Others".. 13,000 

Low 12-22-34 "Limehouse Blues" 2,900 



2.600 High 11-18 "One Man's Journey" 10.750 



5,000 



2,800 



"The Mighty Barnum" (U. A.).. 13,000 
(6 days) 

"College Rhythm" (Para.) 3,600 

(6 days) 

"Anne of Green Gables" (Radio) 8,500 
(6 days) 

"Babes in Toyland" (MGM) 19,500 

(6 days) 

"Bright Eyes" (Fox) 28.500 

(6 days-Ist week) 



"Flirtation Walk" (F. N.) 4.200 

(6 days) 

"Mv Heart Is Calling" 7.000 

(British Gaumont) (6 days-lst week) 

"Sweet Adeline" (W. B.) 38,000 

(6 days) 

"Behold My Wife" (Para.) 7.500 

(6 days) 

"The Gay Bride" (MGM) 5.500 

(6 days) 



Low 12-15'34 "Captain Hates the Sea" I 

and "I Sell Anything" J 3,250 

High 3-10-34 "Easy to Love" 17.250 

Low 4-29 "Sweepings" 5,000 

High 1-5-33 "Here Is My Heart" 7,900 

Low 5-19-34 "As the Earth Turns" ) 

and "Smoky" f 3.250 



High 5-5-34 "The House of Rothschild" 23.000 

Low 6-9-34 "Sorrell and Son" 4,000 

(8 days) 

High 1-6-34 "Duck Soup" (7 days).... 6,500 

Low 9-1-34 "Notorious Sophie Lang"... 1,400 

High 1-6-34 "Little Women" 30,000 

Low 11-10-34 "Dr. Monica" 7,500 

High 4-7-34 "Harold Teen" 40,000 

Low 10-21 "Saturday's Millions" 10,000 

High 4-22 "Cavalcade" 29,000 

Low 11-10-34 "Gambling" 12,500 



High 10-3-34 "One Night of Love" 8,500 

Low 8-25-34 "Let's Talk It Over" 2.200 

High 2-11 "Cavalcade" 13.000 

Low 11-17-34 "The Scarlet Letter".... 2,500 



High 11-25 "I'm No Angel" 32,500 

Low 12-29-34 "Behold My Wife" 7,500 

High 6-3 "The Little Giant" 10,000 

Low 7-14 "I Love That Man" 4,000 



San Francisco 

Fox 4,600 15c-40c 



Golden Gate 2,800 2Sc-40c 

Orpheum 3,000 lSc-40c 

Paramount 2,670 25c-65c 



'The Band Plays On" (MGM) and 13,000 
"That's Gratitude" (Col.) 



"Romance in Manhattan" 18.000 

(Radio) 

"Broadway Bill" (Col.) 12,500 

(2nd week) 

"Happiness Ahead" (W. B.) and.. 13,500 
'The President Vanishes" (Para.) 



"One Hour Late" (Para.) and 8,500 

"Fugitive Road" (Invincible) 

"West of the Pecos" (Radio) 11,500 

"Broadway Bill" (Fox) 13,500 

(1st week) 

"The Secret Bride" (W. B.) and.. 10,000 
"Little Friend" (Gaumont British) 



St. Francis 1,400 15c-55c "Bright Eyes" (Fox) 9.000 "The Painted Veil" (MGM) 6,000 



United Artists ... 1,200 15c-55c 

Warfield 2,700 25c-65c 

Seattle 

Blue Mouse 950 25c-55c 

Fifth Avenue .... 2,500 25c-55c 

Liberty 1,800 15c-50c 

Music Box 950 2Sc-55c 

Music Hall 2,275 25c-55c 

Orpheum 2,500 25c-50c 



'The Mighty Barnum" (U. A.).. 13,000 

(2nd week) 
'Here Is My Heart" (Para.).... 28,500 



"Kid Millions" (U. A.)...: 4,250 

"Bright Eyes" (Fox) 8,300 

"Lady by Choice" (Col.) 3,400 

3,600 



"The Mighty Barnum" (U. A.).... 14,500 

(1st week) 

"Bright Eyes" (Fox) 29,000 



'"Chu Chin Chow" 

(Gaumont British) 

"The Little Minister" (Radio).. 

"The Secret Bride" (W. B.).... 



7,400 
5,600 



"Anne of Green Gables" (Radio). 

(5 days-3rd week) 
"Flirtation Walk" (F. N.) 

(5 days-2nd week) 
"One Night of Love" (Col.) 

(5 days-8th week) 
"Imitation of Life" (Univ.) 

(5 days-2nd week) 



"Kid Millions" (U. A.).. 

(5 days-2nd week) 
"Silver Streak" (Radio). 



Paramount 3,050 25c-35c "Babes in Toyland" (MGM).... 



5,500 "Limehouse Blues" (Para.) and. 
"Bachelor of Arts" (Fox) 



2,800 
4,900 
3,100 
2,450 



4,100 
5,100 



4,800 



High 4-8 "Should a Woman Tell?" ) 

and "Speed Demon" ) 15,500 
Low 8-8-34 "Sin of Nora Moran" and ( 

"Along Came Sally' ) 4,500 

High 2-11 "The Mummy" 25,500 

Low 10-21 "My Woman" 8,000 

High 10-27 "I'm No Angel" 40,000 

Low 12-23 "Sitting Pretty" 7,000 

High 3-25 "What! No Beer?" and) 

"Broadway Bad" J 13,500 
Low 4-14-34 "Registered Nurse" and ( 

"Murder in Trinidad" ) 3,500 

High 12-30 "Roman Scandals" 17.000 

Low 8-26 "The Wrecker" 4.000 

High 12-29-34 "Bright Eyes" 29,000 

Low 5-27 "Story of Temple Drake".... 10,000 

High 12-9 "Little Women" 8,500 

Low 8-19 "The Rebel" 2,500 

High 8-5 "Tugboat Annie" 19,250 

Low 5-5-34 "Tarzan and His Mate"... 5,000 

High n-lO-.M "One Night of Love".... 7,000 

Low 6-24 "Uptown New York" 3,000 

High 11-11 "Footlight Parade" 8,000 

Low 9-22-34 "There's Always Tomorrow" I 

and "Midnight Alibi" J 2,900 

High 5-26-34 "Wild Cargo" 11,500 

Low 8-18-34 "Bachelor Bait" 4,100 

High 10-21 "Bureau of Missing Persons" 9,000 
(6 days) 

Low 4-21-34 "Two Alone" and ( 

"I Believe in You" f 3,750 

High 1-7 "A Friend to Arms" 9.500 

Low 1-13-34 "Dancing Lady" (2nd run) 4.000 



January 12, 1935 



MOTION PICTURE HERALD 



65 



l""l"f'l . ^ ■ m i ^ llllll|l"!l"iri"l 

J. C. JcNriN$--lii$ CcLruM M 



Harlengen, Texas 

DEAR HERALD: 

We are in what's known as "The Rio 
Grande valley." A valley is a strip of 
country lying between two ranges of hills 
or between mountains ; some might call it an 
isthmus, but it isn't. An isthmus is the 
strip of land they cut off the west edge of 
Texas and made New Mexico out of; at 
least that's what a fellow down here told 
us, and he ought to know. 

This valley has a worldwide reputation 
all over Texas, Oklahoma, the south half 
of Kansas and Joplin, Missouri, and is noted 
for her excellent grape fruit, oranges, 
lemons, cabbage, carrots, sweet potatoes, 
onions, winter tourists and Shine Mason, 
who operates the Palace and Queen theatres 
at McAllen. We can't see any doggone 
sense in calling a man "Shine" when that 
isn't his name. His initials are "L. J." 
We don't know what the "L. J." stands for 
unless it is Woodrow Roosevelt, but maybe 
not ; anyhow it isn't at all surprising that 
he is known all over this country, for he is 
a mighty swell boy and the valley can't 
boast of any better, in fact there is no darn 
sense of their having any better. He is 
operating "Bank Night" and he told us 
that it had become his big night of the week. 
He is well located as far as opposition goes, 
as his nearest opposition is Reynoso, Mex- 
ico, and they don't have theatres over there 
because the town is so small that the most 
of Mexico come over to McAllen to trade. 
This may be a "valley," but we drove some- 
thing like 200 miles across it and it is as 
level as a billiard table. 

This valley has been handicapped for 
some time for an outlet for their crops, as 
the railroads could charge whatever they 
care to for hauling their fruit and vege- 
tables to the northern market, but this isn't 
going to last much longer, for the Govern- 
ment is opening a channel from the Gulf of 
Mexico into the bay at Pt. Isabel so the 
ocean boats can come in there and this will 
give the valley an outlet to the eastern mar- 
kets for their produce and then hear the 
railroads and Florida holler. We hope they 
get this water transportation, they need it. 

V 

Anyway, He Wrote, Jaysee 

We have just received a card from H. S. 
Carlstrom up at Fremont, Nebraska. H. S. 
is connected with the Wall theatre up there. 
We were glad to get his card although he 
said we reminded him in some way of "Bill 
Bruno." But maybe you don't know who 
Bill Bruno is. Bill used to be the editor 
of the "Opera House Reporter," a theatre 
sheet published at one time at Estherville, 
Iowa, for which we used to write an occa- 
sional letter but which was afterwards 
moved by L. C. Zellano to Des Moines, 
Iowa, where it soon passed on and joined the 
junkheap with a lot of others. 

H. S. says, "I missed your Colyum last 
week, hope it don't happen again, please ex- 
plain why." Don't ask us to explain, H. S., 
we sent the copy in plenty of time and we 
don't know why it was missed. [N. B. to 
Jaysee, Carlstrom and everybody: Arrived 
too late to use. — Ed.]. Probably Ernie 



Rovelstad, who handles it, had gone to 
Minneapolis to see Lena Olson, or the Pow- 
der Monkey in the Herald office had started 
to celebrate Christmas too early. Any- 
how, thanks for your card, H. S. We hope 
to stop at Fremont when we are going to 
Omaha sometime and see you. Remember 
us to Scott Wall and tell him not to back a 
bobtail flush so strong again. 

V 

"My Wild Irish Rose" 

Isn't it queer that one will forget the name 
of a town if he doesn't set it down, but re- 
member the names of the operaters of the 
theatre ? We called to see R. C. Garbade 
of the Grand theatre but he had gone to 
San Antonio but we met Buss McCarthy, 
his assistant, and Charlie McCarthy, his 
operator, and we had a dandy visit with 
both of them. Sorry we didn't see Mr. 
Garbade. When you meet the McCarthy 
boys don't talk Swede to them, they won't 
understand you, but ask Charlie to sing "My 
Wild Irish Rose" and you will be glad that 
you came to Texas. 

V 

G. L. Wood, who operates the Ritz at 
Weslaco and the Capitol theatre at Mer- 
cedes, is a native of Texas, and, as such, 
claims the right to vote at each and every 
election. There isn't any sense in a man 
voting down here for it all goes one way 
anyhow. G. L. is another Longhorn who 
has a mighty good memory. He says the 
last time we called on him was in Abilene, 
Texas, about four years ago. Gee whiz, 
what a memory. The Rio Grande valley 
would lack something of a whole lot of im- 
portance if G. L. hadn't move down here 
from Abilene. When you are down here 
be sure to call on G. L. but don't let him 
know you are acquainted with us or he will 
be suspicious of you. 

V 

We talked with a Texan here the other 
day and we told him about that "Shelter- 
belt" the Government was going to build 
and he threw up both hands and said, 
"Oh, Lord, what are we coming to next?". 
V 

Mr. and Mrs. Jungenman operate the 
theatre at Falfurrias. Falfurrias is the 
town where you turn off the highway and 
turn east to Corpus Christi and Aransas 
Pass, but you have to go through Corpus 
Christi and go across a bridge about two 
miles long across the bay to get over to 
Aransas Pass, and when you get over to 
Aransas Pass you want to remember that 
that is where the boys up north come to 
catch tarpon and shoot ducks and geese. But 
we were talking about Mr. and Mrs. Jun- 
genman. They have a very nice theatre in 
a very nice town right on the edge of the 
famous King ranch, which is said to be the 
biggest ranch in the world, anyhow we 
drove about 75 miles to get through it and 
in this ranch is where the boys shoot deer 
and wild turkey when they can get permis- 
sion to do so (which isn't very often). 
But, as we said before, the New theatre at 
Falfurrias is operated by Mr. and Mrs. Jun- 
genman about as it should be operated. 



R. P. Condron runs the theatre at La 
Feria. La Feria is a .Spanish name taken 
from the Mexican language, but like a lot 
of other valley towns, it is a good town in 
spite of its name, which is largely due to 
Mr. Condron. This town has a suburb on 
each side of it, Harlingen on one side and 
McAllen on the other. This valley from 
McAllen to Harlingen is almost one con- 
tinuous city. You run out of one right 
into the other. Going east from McAllen 
you run into Pharr, San Juan, Atamo, 
Donna, Weslaco, Mercedes, La Feria and 
Harlingen, a distance of about 26 miles. 

A cement highway runs along the north 
edge of the most of these towns and the 
Missouri Pacific railroad runs on the north 
edge of the highway. We give it as our 
judgment that there is more traffic passes 
over this highway each day than goes over 
the Woodward avenue road in Detroit, 
Michigan, and that's a lot of traffic. It's 
dangerous to drive either one of them, un- 
less vou are sober. 

V 

Just Another Uncle 

Down east, about 75 miles, is Pt. Isabel, 
where the boys go to catch red fish, trout, 
and other varieties of salt water fish. Here 
is where the Government is planning to 
build docks for deep water vessels to come 
and load up with fruit and vegetables for 
the eastern markets. We hope their dredges 
don't spoil the fishing down there, for we 
are planning to go down soon and get some, 
if we are able to stand the trip. Watch for 
fish stories. But speaking of fish stories, 
we talked with a Longhorn the other day 
and he told us about being down there and 
the red fish were so thick that all he had to 
do was to drop a naked hook down and jerk 
it up and he would hook a red fish. We 
asked him if he was related to Elmer Gailey 
of Wayne, Nebraska, or A. J. Longaker of 
Glenwood, Minnesota. He said he wasn't 
but that he and F. W. Zimmerman of San 
Marcos, Texas, were Uncles. 

V 

We are writing this sitting here in our 
shirt sleeves with the doors and windows all 
open, the soft breeze blowing through the 
room like a June day in La Crosse, Wis- 
consin. We wonder how this sounds to 
the boys up north who are shovelling snow 
and putting up ice. Down here the land- 
lady has to buy ice every other day to fill 
her ice box and we can walk out in the 
yard and pick a grape fruit or an orange 
any time. Yesterday it was 94 in the 
shade. Everybody burns gas to cook and 
heat with. If you ask a man down here 
what anthracite is he will tell you that it 
is a kind of fruit that grows in Mexico. 

We hope that Lena didn't keep Ernie 
up in Minneapolis too long. 

COLONEL J. C. JENKINS 

The HERALD's Vagabond Colyumnist 

Time Leases Reel Office 

March of Time, Inc., corporation formed 
for the production of the Time Magazine 
news subjects, has leased office space on the 
21st floor of the RKO Building in Rocke- 
feller Center, New York. 






ANNE SHIRLEY 

star of 

"ANNE OF GREEN GABLES" 
gives a wonderful performance in 
"SCHOOt FOR G/RLS" 





featuring 

'SIDNEY FOX 
PAUL KELLY 

LOIS WILSON 
LUCILLE LA VERNE 
DOROTHY LEE 

and 

ANNE SHIRLEY 

Story and Dialogue 
by ALBERT DE MONO 
Suggested by 
"Our Undisciplined Daughters" 

by REGINALD WRIGHT KAUFFMAN 
DIRECTED BY WILLIAM NIGH 




# 





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BUDD ROGERS. Gen'/ Silei Manager 
1776 (roadwar NEW YORK 



January 12, 1935 



MOTION PICTURE HERALD 



67 



WHAT THE PICTURE 
DID E€R ME 



Columbia 



AGAINST THE LAW: John Mack Brown, Sally 
Blanc— A fine little picture. Pleased everyone. I be- 
lieve it should be renamed, as the name certamly does 
not do the picture justice. Excellent business and no 
complaints on this one. Running time, 61 mmutes. 
Played Dec. 14-15.— Earl J. McClurg, Grand Theatre, 
Preston, Idaho. Small town and rural patronage. 

CAPTAIN HATES THE SEA. THE: Victor Mc- 
Laglen, Walter Connolly, Fred Keating, Wynne Gib- 
son, John Gilbert— I call this very poor entertamment. 
—Leon C. Bolduc, Conway Theatre, Majestic, N. ti. 
General patronage. 

CAPTAIN HATES THE SEA, THE: Victor Mc- 
Laglen, John Gilbert, Wynne Gibson, Helen Vinson, 
Fred Keating, Walter Connolly, Leon Errol— Very dis- 
appointing. No excuse for such a picture. Trade 
papers and advance advertising misrepresent. An in- 
justice to Gilbert. Patronage poor. Played Dec. 27- 
28.— C. J. Hubley, Jr., New Winn Theatre, Wmnfield, 
La. General patronage. 

CAPTAIN HATES THE SEA, THE: Fred Keating, 
Wynne Gibson, Victor McLaglen, John Gilbert— Poor 
story No interest. Did good business but did not 
please. Running time, 8 reels. Played Dec. 12-13.— 
Earl J. McClurg, Grand Theatre, Preston, Idaho. 
Small town and rural patronage. 

DEFENSE RESTS, THE: Jack Holt, Jean Arthur— 
Our patronage enjoyed this well made program picture 
and we had no unfavorable comments, although some 
Jack Holt fans may object to this player being cast in 
a rather unsympathetic role.— J. W. Noah, New Lib- 
erty Theatre, Ft. Worth, Texas. General patronage. 

FIGHTING RANGER, THE: Buck Jones, Dorothy 
Revier— Leave it to Buck Jones to pull you out of the 
hole. This Western has everything demanded of a 
high class action picture. One lady remarked as she 
came in, "Why do you have to run these old West- 
ern pictures?" When she came out she apologized 
for the remark and said she had enjoyed it more than 
she could express. Running time, 6 reels. Played 
Dec. 21.— B. A. McConnell, Emerson Theatre, Hart- 
ford, Ark. Small town patronage. 

FUGITIVE LADY: Neil Hamilton, Florence Rice 
—While business was only fair, most all of my pa- 
trons came out very well pleased. Good entertainment. 
Running time, 68 minutes. Played Dec. 16-17.— C. J. 
Hubley, Jr., New Winn Theatre, Winnfield, I^a. Small 
town patronage. 

FUGITIVE LADY: Neil Hamilton, Florence Rice- 
Boys, don't fail to get this in your lineup, and then be 
in the lobby after the show and you will get plenty 
of congratulations. Played Jan. 1, 1931.— Ben Brmck, 
West Point Theatre, West Point, Iowa. General 
patronage. 

GIRL IN DANGER: Ralph Bellamy, Shirley Grey 
—Very clever police story. Many favorable remarks 
from patrons. Unusually good business. It is hard 
to beat Columbia's little features. Clean stories, good 
direction and plenty of action in them. Running time, 
60 minutes. Played Dec. 19-20.— Earl J. McClurg 
Grand Theatre, Preston, Idaho. Small town and rural 
patronage. 

JEALOUSY: Nancy Carroll, Donald Cook— Very 
good entertainment. Suitable for family. Surprise 
ending which will make the audience go out talking. 
—Leon C. Bolduc, Conway Theatre, Majestic, N. H. 
General patronage. 

JEALOUSY: Nancy Carroll, Donald Cook— Nice lit- 
tle program picture. Good story and Nancy Carroll 
is exceptionally good in this one. All good U. S. 
American players. Don't jump across the big pond 
for stars as they don't have 'em. Played Dec. 25. — 
Ben Brinck, West Point Theatre, West Point, Iowa. 
General patronage. 

JEALOUSY: Nancy Carroll, Donald Cook— Just 
fair. One of my patrons suggested that the first 
three letters be stricken from the name. Did poor at 
B. O. Certainly Columbia can do better by us than 
that. Running time, 75 minutes. Played Dec. 2-4. — 
Earl J. McClurg, Grand Theatre, Preston, Idaho. 
Small town and rural patronage. 

KING OF WILD HORSES: William Janney, Doro- 
thy Appleby — This is an entertaining action picture 
that the patrons of our "B" house (the Ideal Thea- 
tre) enjoyed. Although not a western it is enough 
like one to be a good substitute on your action picture 
days. — J. W. Noah, New Liberty Theatre, Ft. Worth, 
Texas. General patronage. 

LADY BY CHOICE: May Robson, Carole Lombard 
— May Robson's acting wonderful. Only fair box of- 
fice attraction. Running time, 77 minutes. — P. G. 
Held, New Strand Theatre, Griswold, Iowa. General 
patronage. 



IN this, the exhibitors' own de- 
partment, the theatrennen of the 
nation serve one another with in- 
formation on the box office per- 
formance of product for their mu- 
tual benefit. It Is a service of the 
exhibitor for the exhibitor. Address 
all communications to — 

What the Picture Did for Me 

MOTION PICTURE HERALD 
1790 Broadway, New York 



LADY BY CHOICE: Carole Lombard, May Robson, 
Walter Connolly, Roger Pryor — This is a mighty good 
entertainment. Story fine. Acting great. And very 
clean. Gave 100 per cent satisfaction. Played De- 
cember 25-26. — Bert Silver, Silver Family Theatre, 
Greenville, Mich. City and country patronage. 

MOST PRECIOUS THING IN LIFE: Jean Arthur, 
Donald Cook, Richard Cromwell — This will satisfy on 
a double feature program, but is hardly strong enough 
to single. Why Columbia allowed this story to go into 
production without a number of changes being made, I 
cannot understand. This picture was obviously never 
intended for the class audiences, yet the producers 
failed to take into consideration the fact that the 
masses do not appreciate a semi-unhappy ending. 
In this picture, Jean Arthur as Richard Cromwell's 
mother, unknown to him, encourages him to marry 
Anita Louise, yet never lets him know that she is his 
mother. Our patrons commented unfavorably about 
this ending and were also disappointed that Cromwell 
turned quitter in his final football game and left the 
field when his team needed him most. — J. W. Noah, 
New Liberty Theatre, Ft. Worth. Texas. General 
patronage. 

NO GREATER GLORY: Frankie Darro, Lois Wil- 
son — I consider this a wonderful picture, but, 16 walk- 
outs the first night and 12 the second. Picture did 
not please and we paid plenty for it. Running time, 
78 minutes. Played Dec. 14-15.— A. B. Jefiferis, New 
Piedmont Theatre, Piedmont, Mo. Small town patron- 
age. 

ONCE TO EVERY WOMAN: Walter Connolly, Fay 
Wray, Ralph Bellamy — This is a surprisingly good 
program picture which pleased our patrons. I antici- 
pated a rather ordinary film, but discovered it to be 
above average for program pictures. Fay Wray and 
Ralph Bellamy can always be depended upon to give 
capable performances. — J. W. Noah, New Liberty The- 
atre, Ft. Worth, Texas. General patronage. 

ONE IS GUILTY: Ralph Bellamy, Shirley Grey— 
This is another one of those "who killed Cock Robin" 
stories in which every one is suspicioned and the least 
seemingly guilty party is discovered to be the murder- 
er. People are tiring of this sort of story and I can't 
blame them.— J. W. Noah, New Liberty Theatre, Ft. 
Worth, Texas. General patronage. 

WHITE LIES: Fay Wray, Victor Jory, Walter 
Connolly- Fair progrart picture — Leon C. Bolduc, Con- 
way Theatre, Majestic, N. H. General patronage. 

WHOM THE GODS DESTROY: Walter Connolly, 
Robert Young, Doris Kenyon — Boy's, here's one will 
have 'em coming back for more. Columbia pictures 
are our best box office bets and they don't hold you 
up on rentals. Played Sept. 30. — Ben Brinck. W<si 
Point Theatre, West Point, Iowa. General patronage. 



First National 



BABBITT: Guy Kibbee, Aline MacMahon— Kibbee 
and MacMahon are getting a name for themselves. 
They make my audience laugh and they like them. 
'Babbitt" is very good family entertainment. — Leon C. 
Bolduc, Majestic Theatre, Conway, N. H. General 
patronage. 

FLIRTATION WALK: Ruby Keeler, Dick Powell- 
This one is all the press sheets claim and then some. 
The best picture I have run for a long time. Built 
around West Point, with some wonderful shots taken 
5n the spot and not faked, good band music, good 
acting, good song hits, some good scenes in Hawaii. 
I think I can say this pleased them all, young and 
old. A number said it was the best show they ever 



saw. Several said it was too short and some came 
both nights. Was sorry I did not run this one another 
day. You can't advertise this one too much for if it 
does not please them all they can't be pleased. They 
don't make them any better than this one. Running 
time. 97 minutes. Played Dec. 29-30.— Gladys E. Mc- 
Ardle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

FOG OVER FRISCO: Bette Davis, Donald Woods 
— Not much to it, and was not liked by many. Run- 
ning time, 68 minutes. Played Dec. 14-15. — A. B. Jef- 
feris, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 

GENTLEMEN ARE BORN: Franchot Tone, Mar- 
garet Lindsay — Good family entertainment. Entire 
cast do good work. Well received. — Leon C. Bolduc, 
Majestic Theatre. Conway, N. H. General patronage. 

GENTLEMEN ARE BORN: Franchot Tone, Jean 
Muir — Ran this one on the three coldest nights of the 
year to below average attendance but it seemed to 
please nearly everyone who came. Personally I did 
not hke it. We are all fed up with depression, un- 
employment and hard times without paying to see 
them. However, it seemed to go over, especially with 
the young folks. Running time, 75 minutes. Played 
Dec. 25-26-27.— Gladys E, McArdle, Owl Theatre, Le- 
banon. Kan. Small town patronage. 

GENTLEMEN ARE BORN: Franchot Tone, Jean 
Muir — This picture is an excellent builder at the B. O. 
It grossed more on the second and third day than 
anything I have played in weeks. A very fine down- 
to-earth picture which gives people something to 
think about and certainly something to talk about. 
Business 50 per cent above average on this one. Run- 
ning time, 70 minutes. Played Dec. 16-18. — Earl J. 
McClurg, Grand Theatre, Preston, Idaho. Small town 
and rural patronage. 

HAPPINESS AHEAD: Dick Powell. Josephine Hut- 
chinson — You cannot beat this picture for good all 
around family entertainment. Clean throughout. Dick 
very pleasing, also Josephine Hutchinson. — Leon C. 
Bolduc, Majestic Theatre, Conway, N. H. General 
patronage. 

I SELL ANYTHING: Pat O'Brien, Ann Dvorak— 
This could have been a better picture had they not 
taken up so much time with O'Brien's flowery de- 
scription of the things that he was selling. It drags 
very badly in spots. Lacks the tempo to keep an 
audience interested. That is its only fault. Too much 
dialogue to the selling end of the picture. For that 
reason I can't give it much. — A, E, Hancock, Colum- 
bia Theatre, Columbia City, Ind. General patronage. 

LOST LADY, A: Barbara Stanwyck— A very good 
picture. — Leon C. Bolduc, Majestic Theatre, Conway, 
N. H. General patronage. 

MAN WITH TWO FACES, THE: Edward G. Rob- 
inson, Mary Astor, Ricardo Cortez — A real interesting 
drama. While the star role is supposed to be given 
to Robinson, only one who really dominated the pic- 
ture is Louis Calhern. The villain role that he portrays 
is played to perfection. The holiday season slump was 
upon us when this was shown, so it is hard to say 
what drawing power this has. — J. E. Stocker. Myrtle 
Theatre. Detroit, Mich. Neighborhood patronage. 



Fo) 



CAT'S PAW, THE: Harold Lloyd, Una Merkel— 
Harold will have to make more than one picture every 
two or three years if he wants the public to remember 
him. This is, without any doubt, the best thing he 
has done since "Grandma's Boy," but business was 
sad. — A. N. Miles, Eminence Theatre, Eminence, Ky. 
Small town patronage. 

ELINOR NORTON: Claire Trevor, Norman Foster 
— One of the worst. No entertainment to it. Failed 
to get by on 10c night. Running time, 70 minutes. 
Played Dec. 26-27,— A. B. Jefferis, New Piedmont The- 
atre, Piedmont, Mo. Small town patronage. 

FIRST WORLD WAR, THE: Pictorially speaking, 
a great picture, but the 80 minutes of narration make 
it rather monotonous. Will make intelligent people 
hate the idea of war. Played Dec. 28-29.— Martin S. 
Lane, Logan Theatre, Noblesville, Ind. Small town 
patronage. 

GRAND CANARY: Warner Baxter, Madge Evans 
— One of Warner's, but the story was too long drawn 
out and had many walkouts in it. Played Dec. 30. — 
Ben Brinck, West Point Theatre, West Point, Iowa. 
General patronage. 

HANDY ANDY: Will Rogers, Peggy Wood, Mary 
Carlisle — Another older Rogers picture that give us 
nice business and pleased young and old. There's 
only one Will Rogers — and he gets better. Played 



MOTION PICTURE HERALD 



January 12, 1935 




PICKS 

RCA VICTOR 
PHOTOPHONE 

J-{igh Tiddity Sound 

* * * 

The sound installation at the 
Roxy-Mastbaum, Philadel- 
phia's largest theatre (now 
under the personal supervi- 
sion of Roxy) is one of the 
biggest in the world. 

* * ★ 

Roxy's choice shows that RCA 
Victor High Fidelity Motion 
Picture and sound reenforc- 
ing equipment meet the most 
exacting requirements. 

* * * 

Hundreds of other large and 
small installations all over the 
country are proof that RCA 
Victor Photophone High Fi- 
delity means unfailing sound 
satisfaction and increased 
box office. 




RCfl VICTOR 

Camden, W. J. 

RCA Victor, one unit of Radio Cor- 
poration of America. ..The World's 
Largest Radio Organization. Other 
units: National Broadcasting Co., 
Inc. . . . R. C. A. Communications, 
Inc. . . . RCA Radiotron . . . Radio- 
marine Corporation of America 



Dec. 16-17.— P. G. Estee, S. T. Theatre, Parker, S. D. 
Small town patronage. 

HELLDORADO: Richard Arlen. Madge Evans— 
Lasky has at last turned out a picture for the masses, 
a thing that he has not done often. "Power and the 
Glory" was his and that was not a mass picture, 
but "Helldorado" deals with a ghost mining camp 
and is well directed. Has a good story and Henry 
B. Walthall as the slightly-unbalanced-mentally old 
timer that greets them does a swell piece of acting. 
It is a little spooky, his seeing the old timers that 
were not there. And also pouring a drink out of an 
empty bottle, that took finesse in acting to put it 
over, which he did. A good Friday-Saturday picture, 
although we played it for a Sunday opening and got 
by nicely with it. — A. E. Hancock. Columbia Theatre, 
Columbia City, Ind. General patronage. 

HELL IN THE HEAVENS: Warner Ba.xter, Con- 
chita Montenegro. Herbert Mundin, Andy Devine — 
I cannot conceive the idea of using such titles. They 
alone keep the pledge signers away from your show. 
I play this Jan. 6 and am changing title to "Hell in 
the Sky."— Ben Brinck, West Point Theatre, West 
Point. Iowa. General patronage. 

JUDGE PRIEST: Will Rogers— Just as other ex- 
hibitors have reported, this is a splendid picture which 
received fine audience response. — J. W. Noah, New 
Liberty Theatre, Ft. Worth, Te.xas. General patron- 
age. 

LOVE TIME: "Pat" Paterson, Nils Asther— Fizzled 
on a 10c night. Music beautiful. Running time, 71 
minutes. Played Dec. 19-20. — A. B. Jefferis, New 
Piedmont Theatre, Piedmont, Mo. Small town patron- 
age. 

MARIE GALANTE: Spencer Tracy, Ketti Gallian— 
Fair, but hard to follow for small town patronage. 
Too much English blah. My audience don't want 
these English characters. Give us good old U. S. 
Played Dec. 22.— Ben Brinck. West Point Theatre, 
West Point; Iowa. General patronage. 

PECK'S BAD BOY: Jackie Cooper, Thomas Meig- 
han, Jackie Searl. O. P. Heggie — This was a big 
disappointment. Naturally. I thought if Fox bought 
a picture from someone else and then put it in their 
top price classifications, it would really be some- 
thing good and big. But I'm sorry to report there 
is nothing big but the price about this. It is_ slow 
moving and very inexpensively put on. There's not 
one iota of romance in it; there's no climax and not 
even a good ending. One of my patrons asked me if 
I was sure the operator showed all the picture. 
"Peck's Bay Boy" is a program picture only, with 
not much drawing power. Played Nov. 25-27. — A. N. 
Miles. Eminence 'Theatre, Eminence, Ky. Small town 
patronage. 

PURSUED: Rosemarv Ames. Victor Jory, Russell 
Hardie, Pert Kelton — After looking this picture over 
and hearing the comments of our patrons we wonder 
why a studio ever released the picture. They should 
have known that the story is trite. Bad man, girls 
gone wrong, regeneration through love. Oh. how 
many times has this story been done with a different 
cast? Setting supposed to be Africa. A sordid story 
and no entertainment to it. Another mistake of the 
producers that helps lose business. Jory overacted 
his part along with other things that were wrong 
with the picture. It was produced by Sol Wurtzel 
and if he has turned out a good pitcure with the 
material that he had we have not run it. They have 
universally been poor. It does not make any dif- 
ference how many good pictures you run, one like this 
lays in their craw and is hard to digest. And that 
makes a headache for the exhibitor. Where is the 
aspirin? — A. E. Hancock, Columbia Tlieatre, Columbia 
City. Ind. General patronage. 

SERVANTS' ENTRANCE: Janet Gaynor, Lew 
Ayres — A good picture, hut not up to Gaynor's quality 
or drawing power. Running time, 86 minutes. Played 
Dec. 2.^-24,— A. B. Jeflferis, New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

SERVANTS' ENTRANCE: Janet Gaynor. Lew 
Ayres — This was better liked than "Cliange of Heart" 
but can't be compared to "Carolina." Business fell 
oflf sharply after first day. Played Nov. 20-22.— A. N. 
Miles. Eminence Theatre, Eminence. Ky. Small town 
patronage. 



Mascot 

MARINES ARE COMING, THE: William Haines 
— ^'ery good Friil.vy anil Saturday picture. — Jake Jones, 
Ritz Theatre, Shawnee, Okla. General patronage. 

MGM 

DEATH ON THE DIAMOND: Robert Young. 
Madge Evans — A splendid l)aseball story and should 
be played in baseball season, but we took an awful 
flop on receipts on this picture, playing it the wrong 
season of the year. — Bert Silver. Silver Family Thea- 
tre, Greenville, Mich. Town and country patronage. 

EVELYN PRENTICE: Myrna Loy. William Powell 
— Good picture, hut not to be compared with "The 
Thin Man."— Leon C. Bolduc, Majestic Theatre, Con- 
way, N. H. General patronage. 

GAY BRIDE, THE: Carole Lombard. Chester Mor- 
ris — Wmv clever and amusing comedy. Family enter- 
tainment. — Leon C. Bolduc. Conway Theatre, Majestic, 
N. H. General patronage. 



HAVE A HEART: Jean Parker, James Dunn— Good 
picture from Leo. Better than some specials. Every- 
one went for it in a big way. Print, recording and 
attendance good. Stuart Erwin and Una Merkel in 
good parts. Hope we have more with Jean Parker. 
Dunn always good. — Clifford M. Anderson, Lomar 
Theatre, Lohrville, Iowa. General patronage. 

MERRY WIDOW, THE: Maurice Chevalier, Jean- 
ette MacDonald — Very good. Beautiful settings, splen- 
didly acted. — Leon C. Bolduc. Conway Theatre, Ma- 
jestic, N. H. General patronage. 

MURDER IN THE PRIVATE CAR: Charles Rug- 
gles, LTna Merkel. Mary Carhsle — Good comedy picture 
but played too old and did not draw film rentals.— 
Bert Silver. Silver Family Theatre, Greenville, Mich. 
Town and country patronage. 

PAINTED VEIL, THE: Greta Garbo— One of the 
best Garbo has made outside of "Queen Christina." 
The women especially will enjoy this picture. George 
Brent and Herbert Marshall do very wonderful acting. 
Give Brent good roles and he'll draw the women 
patrons in. — Leon C. Bolduc, Majestic Theatre, Con- 
way, N. H. General patronage. 

PARIS INTERLUDE: Otto Kruger, Robert Young, 
Madge Evans, Una Merkel — Good picture but did not 
draw film rental and played on a double bill with 
one equally as good. Big show and very small crowd. 
And there you are. — Bert Silver, Silver Family Thea- 
tre. Greenville, Mich. Town and country patronage. 

STUDENT TOUR: Jimmy Durante, Charles Butter- 
worth— Light comedy. The kind that pleases the 
younger crowd. — Leon C. Bolduc, Conway Theatre, 
Majestic. N. H. General patronage. 

TREASURE ISLAND: Wallace Beery, Jackie Coop- 
er, Lionel Barrymore. Otto Kruger. Lewis Stone, 
"Chic" Sale — A nice picture that didn't get any fav- 
orable comments. No business either. Running time, 
110 minutes. Played Dec. 25.— B. A. McConnell, Em- 
erson Theatre. Hartford. Ark. Small mining town 
patronage. 

WHAT EVERY WOMAN KNOWS: Helen Hayes 
— Fair entertainment. — Leon C. Bolduc, Coway Thea- 
tre, Majestic. N. H. General patronage. 



Monogram 

GIRL OF THE UIMBERLOST: Marian Marsh, 
Ralph Morgan— Excellent picture. Will build up good- 
will in any community.— Jake Jones, Ritz Theatre, 
Shawnee, Okla. General patronage. 

GIRL OF THE LIMBERLOST: Marian Marsh, 
Ralph Morgan — Best bet we have had for quite a 
while. Will get people out that have been staying 
at home. Everybody pleased with this one. — L. G. 
Tewksbury, Opera House. Stonington. Me. Small 
town patronage. 

TOMORROW'S YOUTH: Dickie Moore, Martha 
Sleeper, John Miljan. Gloria Shea — A very good pro- 
gram picture. Fine entertainment. Gave good satis- 
faction to a good crowd.— Bert Silver, Silver Family 
Theatre, Greenville, Mich. Town and country patron- 
age. 



Paramount 

CLEOPATRA: Claudette Colbert, Warren William, 
Henry Wilcuxon. Gertrude Michael, Joseph Schild- 
kraut — Very fine production. The work of the whole 
cast was great. Gorgeous settings. Well worth while. 
—Jack Greene, Geneseo Theatre, Geneseo, 111. Small 
town patronage. 

COLLEGE RHYTHM: Joe Penner, Lanny Ross, 
Jack Oakie — A remarkably powerful picture at the 
B. O. Seemed to please everyone and certainly it 
made me feel good. Just before Christmas to have 
Santa really come. Give it your best playing time and 
it will do the rest. Running time, 8 reels. Played 
Dec. 21-22.— Earl J. McClurg, Grand Theatre, Preston, 
Idaho. Small town and rural patronage. 

BELLE OF THE NINETIES: Mae West The Mo- 
tion Picture Code Administi ation gave this an OK. 
In doing this they must have had their fingers crossed 
for Mae gives plenty of remarks with double meanings 
and broad ones at that. It is a typical Mae West pic- 
ture, similar to "I'm No Angel" and "She Done Him 
Wrong." She gives the cash customers an eyeful and 
an earful. No doubt it has been toned down but it 
still is plenty warm. It seemed to please those who 
wanted to see a Mae West picture. Drawing power 
above average.— J. E. Stocker, Myrtle Theatre, De- 
troit, Mich. Neighborhood patronage. 

BELLE OF THE NINETIES: Mae West, Roger 
Pryor. John Mack Brown. Katherine De Mille. Duke 
Ellington and his orchestra — This is a "Big Special." 
We had one-third of a house the first night and about 
one- fifth of a house the second night. The smallest 
gross we have had on any picture in about a year. 
Unless other towns can see more in her than we can 
here, Mae West is all over. Running time, 8 reels. 
Played Dec. 21-22.— G. A. Van Fradenhurg, Valley 
Theatre, Manassa. Col. General patronage. 

FATHER BROWN, DETECTIVE: Walter Connolly, 
Paul Lukas, Gertrude Michael — Very nice little pic- 
ture, nothing big. but pleased my patrons very much. 
— L. G. Tewksbury, Opera House, Stonington, Me. 
Small town patronage. 



January 12, 1935 



MOTION PICTURE HERALD 



69 



IT'S A GIFT: \V. C. Fielrls. Baby LeRoy, Kath- 
leen Howard— A slapstick feature which had our 
patrons in Kales (if laughter from the start. Clean 
fun, mostly contributed by Fields, although he had 
good support from Miss Howard and the two boys. 
Played Dec. 25-26.— P. G. Estee, S. T. Theatre, Park- 
er, S. D. Small town patronage. 

LEMON DROP KID: Lee Tracy, Helen Mack— 
What has happened to Lee Tracy? The last few of 
his pictures certainly have not measured up. Did 
good business, but patrons did not like it. Played 
November 28.— Earl G. McClurg, Grand Theatre, 
Preston. Idaho. Small town and rural patronage. 

LIMEHOUSE BLUES: George Raft, Jean Parker, 
Anna May Wong, Kent Taylor — Story laid in Lon- 
don's Chinatown. Drew average and seemed to please. 
Would class as good program. Running time, 66 
minutes. Played Dec. 21-22.— P. G. Estee, S. T. 
Theatre. Parker, S. D. Small town patronage. 

LIMEHOUSE BLUES: George Raft, Jean Parker, 
Anna May Wong, Kent Taylor— My audience all liked 
the picture, but did not like the ending. — L. G. 
Tewksbury, Opera House, Stonington, Me. Small 
town patronage. 

MANY HAPPY RETURNS: Burns and Allen-- 
Good comedy with plenty of chattering by Gracie 
Allen. Running time. 60 minutes.— P. G. Held, New 
Strand Theatre, Griswold, Iowa. General patronage. 

MEINACE: Gertrude Michael, Paul Cavanagh, Hen- 
rietta Crosman, John Lodge — Our patrons thought 
this a real good mystery story, well produced. Played 
Dec. 14-15.- P. G. Estee, S. T. Theatre, Parker, S. D. 
Small town patronage. 

MRS. WIGGS OF THE CABBAGE PATCH: Paul- 
ine Lord, Zasu Pitts. Evelyn Venable, W. C. Fields — 
Truly a mass picture. Pleased everyone. Pauline 
Lord's acting was perfect as well as all the cast. 
Direction perfect. There is a place in pictures for 
Miss Lord and where she fits in she will be noticed. 
Miss Lord's acting was so perfect some of the patrons 
asked if the children really were hers. That's what 
I call putting a picture over. Running time, 76 min- 
utes. Played Dec. 25-27.— Wm. A. Clark, Garden 
Theatre. Canton, 111. General patronage. 

MURDER AT THE VANITIES Carl Brisson, Vic- 
tor McLaglen. Jack Oakie. Kitty Carlisle, Gertrude 
Michael, Toby Wing, Lena Andre — Carl Brisson steals 
show, especially in his singing in "island" number. 
Let's have him in something else. Paramount. Aver- 
age business for two day run. Running time. 89 
minutes. Played Nov. 29-30.— C. J. Hubley, Jr., New 
Winn Theatre, Winnfield, La. Small town patronage. 

PURSUIT OF HAPPINESS: Francis Lederer, Joan 
Bennett. Charles Ruggles. Mary Poland — This is a 
class picture of the Continental era. Costumed as 
the period demanded, it is cleverly directed, some 
comedy and the practice of bundling which consists 
of the young lady placing a candle in the window and 
then the bundling commences, which, to delicately 
put it. is that the young man and the girl to save 
firewood go to bed. with a board between them, and 
that is what the picture is built around. In other 
words they bundle to the scandalization of an old, 
prudish man. At least it is a novel plot for a picture 
and if you have a class audience, they will like it. 
Anyway, it kept the audience giggling. The best spot, 
if you run it. is Sunday -Monday, I beheve. — A. E. 
Hancock, Columbia Theatre, Columbia City, Ind. Gen- 
eral patronage. 

PURSUIT OF HAPPINESS, THE: Francis Lederer, 
Joan Bennett — Another old time, foolish costume pic- 
ture. Did very poor at box oflfice and certainly my 
people do not like "bundling."— Earl J. McClurg, 
Grand Theatre, Preston, Idaho. Small town and rural 
patronage. 

SCARLET EMPRESS, THE: Marlene Dietrich— 
Another costume picture that was a wonderful spec- 
tacle but failed to get rental. Running time, 100 
minutes. Played Dec. 16-18.— A. B. JefTeris, New 
Piedmont Theatre, Piedmont, Mo. Small town patron- 
age. 

SCA.RLET EMPRESS, THE: Marlene Dietrich— 
103 minutes of grandeur wasted on a poor story with 
no interest. Horses beautiful, scenery excellent, but 
why did Paramount waste all that money on such a 
story. Let's get away from those "costume" be- 
whiskered extravaganzas with no story value. What 
a headache at the B. O. Poorest business this year. 
Running time. 103 minutes. Played Dec. 9-11. — Earl 
J. McClurg. Grand Theatre, Preston, Idaho. Small 
town and rural patronage. 

SHE MADE HER BED: Richard Arlen, Sally 
Filers, Robert Armstrong. Grace Bradley— Good pro- 
gram picture for mid-week. Good old Dick Arlen 
comes through with nice performance. A somewhat 
difTerent story packed with excitement should get 
results. Running time, 69 minutes. Played Decem- 
ber 26-27. —Martin S. Lane. Logan Theatre, Nobles- 
ville, Ind. Small town patronage. 

TILLIE AND GUS: W. C. Fields, Baby LeRoy, 
Alison Skipworth— Very good comedy. Running time, 
70 minutes.— P. G. Held, New Strand Theatre, Gris- 
wold, Iowa. Neighborhood patronage. 

WAGON WHEELS: Randolph Scott, Gail Patrick 
—Good business. This picture deserves extra adver- 
tising. Running time, 57 minutes. Played December 
21-22.— A. B. JefiFeris, New Piedmont Theatre, Pied- 
mont, Mo. Small town patronage. 



REPORTS HELP HIM, 
SO HE CONTRIBUTES 

To Harwood K. Goddard, Grand 
Theatre, Lenoir City, Tenn., one good 
turn deserves another. That's why 
he writes Motion Picture Herald 
as follows: 

"/ will endeavor to forward my 
first article on 'What the Picture Did 
for Me.' I read these often and find 
that they are of great help to me. 

"I promise to submit many more." 



WAGON WHEELS: Randolph Scott, Gail Patrick— 
What a splash at the B. O. I think this set the 
record in gross for one day in this house. Never 
before have we ever seen such crowds, even on the 
big inusicals. Give it preferred playing time and it 
certainly will surprise you. Running time. 65 min- 
utes. Played November 29-30-December 1,— Earl J. 
McClurg, Grand Theatre, Preston. Idaho. Small 
town and rural patronage. 

YOU BELONG TO ME: Lee Tracy, Helen Mack, 
David Holt— Swell picture. Not that the kid took any 
honors away from the stars, but this David Holt de- 
serves headline honors in any picture. Just as big a 
rave as Shirley here. — Jack Greene, Geneseo Theatre, 
Geneseo, 111. Small town patronage. 

YOU BELONG TO ME: Lee Tracy, Helen Mack, 
David Holt— Young David Holt is very cute. Whether 
they can build him up to equal the success of Shirley 
Temple remains to be seen. There is too much sad- 
ness in this to make it real popular. As a whole 
you can class this as a good average picture. And 
David Holt shows considerable promise. No special 
drawing power for me. — J. E. Stocker. Myrtle The- 
atre, Detroit, Mich. Neighborhood patronage. 

Principal 

FIGHTING TO LIVE: Captain and Lady (dogs), 
and Marion Shilling and Gaylord Pendleton — A short 
snappy picture with plenty of good humor about the 
life of two dogs who, by the way, are stars in every 
sense. Ordinarily would pass up any comment on this 
type picture, but it is so much better than any others, 
praise is forthcoming. Is bound to get applause on a 
Saturday program. Because of shortness should be 
played on 2 feature bill. You won't be disappointed. 
Running time, 53 minutes. Played Decepiber 21-22. — 
Martin S. Lane, Logan Theatre, Noblesville, Ind. 
Small town patronage. 



RKO Radio 

AGE OF INNOCENCE, THE: John Boles. Irene 
Dunne — Pretty good program picture but no drawing 
power at box office. Running time. 80 minutes. — F. 
G. Held, New Strand Theatre. Griswold, Iowa. Gen- 
eral patronage. 

ANNE OF GREEN GABLES: Anne Shirley— Better 
than "Little Women." If Anne Shirley doesn't become 
one of the screen's outstanding actresses it won't be 
her fault. Here's the greatest little actress I've seen 
in many a moon.— Jake Jones, Ritz Theatre, Shawnee, 
Okla. General patronage. 

BY YOUR LEAVE: Genevieve Tobin, Frank Mor- 
gan — Just fair. — Leon C. Bolduc, Majestic Theatre, 
Conway, N. H. General patronage. 

BY YOUR LEAVE: Genevieve Tobin, Frank Mor- 
gan — Just film!— Jake Jones, Ritz Theatre, Shawnee, 
Okla. General patronage. 

DANGEROUS CORNER: Conrad Nagel. Virginia 
Bruce, Melvyn Douglas— Fair program picture. — Leon 
C. Bolduc, Majestic Theatre. Conway, N. H. Gen- 
eral patronage. 

GA;Y DIVORCEE, THE: Ginger Rogers, Fred 
Astaire — One of the best musical shows we have seen 
as yet. Both stars excellent. Gave splendid satis- 
faction. Not a dull moment and it's clean. — Leon C. 
Bolduc. Majestic Theatre, Conway, N. H. General 
patronage. 

GAY DIVORCEE, THE: Fred Astaire. Ginger Rog- 
ers, Alice Brady, Edward Everett Horton, Betty 
Grable — A marvelous musical comedy that pleased 
those who came through our first snowstorm to see 
it. Played December 9-10-11.— A. N. Miles, Eminence 
Theatre, Eminence, Ky. Small town patronage. 

GRIDIRON FLASH: Eddie Quillan, Betty Furness 
—Just fair.— Leon C. Bolduc, Majestic Theatre, Con- 
way, N. H. General patronage. 

HIS GREATEST GAMBLE: Richard Dix— Very 
good picture that pleased 100 per cent. Running time, 
70 minutes.— P G. Held, New Strand Theatre, Gris- 
wold, Iowa. Neighborhood patronage. 

KENTUCKY KERNELS: Wheeler and Woolsey- 



Thc usual Wheeler and Woolsey type of comedy. They 
do not draw very well now. — Leon C. Bolduc, Majestic 
Theatre, Conway, N. H. General patronage. 

KENTUCKY KERNELS: Wheeler and Wooley- 
licsl Wheeler and Woolsey to date. Audience ate 
it up. — Jake Jones, Ritz Theatre, Shawnee, Okla. Gen- 
eral patronage. 

LIGHTNING STRIKES TWICE: Ben Lyon, Pert 
Kelton — Fair progiam, nothing more, nothing less. — 
Jake Jones, Ritz Theatre, Shawnee, Okla. General 
patronage. 

LITTLE MINISTER, THE: Katharine Hepburn, 
John Beal — A great picture. Will please the intelli- 
gent class. Had many comments on this one. Wish 
the producers would get busy and give us more like 
this. Hepburn great but box oiTice pull doubtful — 
Jake Jones, Ritz Theatre, Shawnee, Okla. General 
patronage. 

MEANEST GAL IN TOWN: El Brendel, Zasu 
Pitts, Pert Kelton. James Gleason — Four actors in 
search of a director who knew how to make a comedy 
— they didn't find him. The fellow that did make this 
tried to save on lights and as a result the facial ex- 
pressions of the actors were a mystery. Some of the 
time you could hardly tell who they were, let alone 
what their pans expressed. This underlighting thing 
is growing on Hollywood. — Herman J. Brown, Majes- 
tice and Adelaide Theatre, Nampa, Idaho. General 
patronage. 

OF HUMAN BONDAGE: Leslie Howard, Bette 
Davis — A great picture. Wonderful acting by both 
stars, but the picture was too slow and did not draw 
any business after the first show. Played December 
(Continued on following page, column 1) 



HOW TO SHIP 




AIR EXPRESS 

AkB Make up packages as 
for rail shipment. 

©Telephone Air Express 
Division of the Railway 
Express Agency, or call a 
Western Union messenger. 

©Door to door pickup and 
special delivery in prin- 
cipal cities at no extra cost. 
Packages are sent \'\a first de- 
parture on fastest schedule, air 
or air-rail to any point in the 
United States. 

OAir express travels at a 
speed of 2300 miles over- 
night! Practically all types 
of merchandise accepted — 
C. 0. D., Prepaid or Collect. 

Flown in S-mile-a-minute multi- 
motored passenger planes of United 
Air Lines and other lines. 

For Local Schedules and New Low 
Rates Telephone 

Air Express Div. of the 
Railway Express Agency 

(or call Western Union) 

Add a new word to your telegraph 
code: AIRYX. Means "'Ship by 
Air express, div. Ry . Express agcy". 



70 



MOTION PICTURE HERALD 



January 12, 1935 



20-21.— Bert Silver, Silver Family Theatre, Greenville, 
Mich. Town and country patronage. 

RICHEST GIRL IN THE WORLD, THE: Miriam 
Hopkins— Good program picture. Running time, 76 
minutes. P. G. Held, New Strand Theatre, Griswold, 
Towa. General patronage. 

RICHEST GIRL IN THE WORLD, THE: Miriam 
Hopkins. Joel McCrea. Fay Wray, Reginald Denny- 
Sophisticated comedy -drama that went over fairly 
well. Everyone I talked to about this picture com- 
plained of the ending — everyone wanted to know what 
Joel did when he found out he had married the rich 
girl instead of the poor one. Running time. 76 min- 
utes. Played November 28-29.— A. N. Miles. Eminence 
Theatre. Eminence, Ky. Small town patronage. 

STRICTLY DYNAMITE: Jimmy Durante, Lupe 

Velez. Norman Foster, Mills Bros. — Too much Durante 
to suit the audience. No business on this one. Played 
December 19th.— B. A. McConnell. Emerson Theatre, 
Hartford. Ark. Small town patronage. 

THEIR BIG MOMENT: Zasu Pitts. Slim Summer- 
ville — Poorest made by these two. Drawing power no 
good. Running time, 62 minutes. — P. G. Held, New 
Strand Theatre, Griswold. Iowa. General patronage. 

WEDNESDAY'S CHILD: Karen Morley, Edward 
Arnold. Frankie Thomas— A very good program pic- 
ture. Wonderful acting by Frankie Tliomas. Should 
be seen by all parents. — Leon C. Bolduc, Majestic 
Theatre, Conway, N. H. General patronage. 

WOMAN IN THE DARK: Fay Wray, Ralph Bel- 
lamy — Merely a double feature picture, or one to play 
on Bargain Nights. Played December 12-13. — A. N. 
Miles. Eminence Theatre, Eminence, Ky. Small town 
patronage. 

State Rights 

RAWHIDE MAIL: Jack Perrin, Lillian Gilmor^ 
This is a good western coming from an independent 
company. In fact our patronage gave this one more 
praise than Zane Grey's western that we ran two 
weeks before. Did excellent business for it to be 
shown the Saturday before Christmas. This show is 
like all westerns, fighting, shooting and stage coach 
robbing, hero accused and all that sort of thing, but 
all ends well that starts off wrong. I noticed Jack 
knocked out three villains in this one but in the serial 
we played with this feature he plays an extra and 
the hero of the serials knocks out Jack and two other 
players. This was only noticed by me. as the only 
way I can enjoy a western is to look for mistakes and 
things such as the above. Played December 21-22. — 
Harwood K. Goddard, Grand Theatre, Lenoir C'»". 
Tenn. Small town patronage. 

United Artists 

COUNT OF MONTE CRISTO, THE: Robert Donat, 
Elissa Landi — A mighty fine picture. Great acting, 
story interesting. Gave satisfaction to them we got 
in to see it, but did not draw film rentals at the box 
office. Played December 16-17. — Bert Silver, Silver 
Family Theatre, Greenville, Mich. City and country 
patronage. 

KID FROM SPAIN, THE: Eddie Cantor, Lyda 
Roberti — By the time you pay film rental, you have 
nothing left No more at this price. Picture O. K. 
Played November 4.— Ben Brinck, West Point Thea- 
tre, West Point, Iowa. General patronage. 

WE LIVE AGAIN: Fredric March, Anna Sten— 
Heavy drama. Too draggy for good entertainment. 
Wonderful acting. — Leon C. Bolduc, Majestic Theatre, 
Conway, N. H. General patronage. 

Universal 

CHEATING CHEATERS: Fay Wray. Cesar Romero 
— This is an old story so well produced that it is en- 
tertaining in its new dress. It is strictly a program 
picture, but our patrons enjoyed it on a double feature 
program. — J. W. Noah. New Liberty Theatre, Ft. 
Worth, Texas. General patronage. 

EMBARRASSING MOMENTS: Chester Morris, 
Marian Nixon — We found this very enjoyable. — A. N. 
Miles. Eminence Theatre, Eminence. Ky. Small town 
patronage. 

GIFT OF GAB: Edmund Lowe, Gloria Stuart- 
Pretty good program that drew fair at box office. 
Running time, 73 minutes. — P. G. Held, New Strand 
Theatre, Griswold, Iowa. General patronage. 

GREAT EXPECTATIONS: Henry Hull. Phillips 
Holmes, Jane Wyatt. Florence Reed. Jackie Searl — 
Charles Dickens' characters came to life and walked 
about in this picture. Marvelously well produced 
photoplay. The cast well selected and we will see 
more of Jane Wyatt, who was "Estella." and the 
little girl, Anna Howard, who was "Estella" as a 
child. Did onlv average business. Deserved better. 
Played December 23-24.— P. G. Estee, S. T. Theatre, 
Parker, S. D. Small town patronage. 

GREAT EXPECTATIONS: Henry Hull, Jane Wyatt, 
Phillips Holmes — The acting and settings wonderful. 
Drew good business for one day, Christmas — all day 
in a rain. Running time, 108 minutes. Played Decem- 
ber 25.— A. B. Jefferis. New Piedmont Theatre, Pied- 
mont, Mo. Small town patronage. 



HOPES TO BE REGULAR 
IN REPORTING FILMS 

"Although this is my first con- 
tribution to this department, I have 
followed it for a long time and enjoy 
reading exhibitors' pros and cons," 
writes Clifford M. Anderson of the 
Lomar Theatre at Lohrville, Iowa. 
"Would miss 'What the Picture Did 
for Me' if it were discontinued. 

"Here are two reports: hope to have 
more in the future." 

Mr. Anderson's reports appear in 
the department in this issue. 



ROCKY RHODES: Buck Jones, Sheila Terry— An 
extra good western. Pleased a Saturday crowd great. 
— Bert Silver, Silver Family Theatre, Greenville, Mich. 
Town and country patronage. 

ROMANCE IN THE RAIN: Roger Pry or. Heather 
Angel — A good picture with lots of good clean comedy, 
but did not do much business. Running time. 75 min- 
utes. Played December 9-11.— A. B. Jefferis, New 
Piedmont Theatre, Piedmont, Mo. Small town patron- 
age. 

ROMANCE IN THE RAIN: Roger Pryor. Heather 
Angel, Esther Ralston, \'ictor Moore — A splendid pic- 
ture. Very interesting, but I played it too old and 
did not draw expenses, but the picture is fine. — Bert 
Silver, Silver Family Theatre, Greenville, Mich. Town 
and country patronage. 

THERE'S ALWAYS TOMORROW: Frank Morgan. 
Elizabeth Young. Lois Wilson. Binnie Barnes — One of 
the best program pictures we have had from Univer- 
sal. Played on 10c night to full house. Running time, 
87 minutes. Played December 12-13. — A. B. Jefferis, 
New Piedmont Theatre, Piedmont, Mo. Small town 
patronage. 

Warners 

BIG HEARTED HERBERT: Guy Kibbee. Aline Mac- 
Mahon — Very good comedy. Good for the family. — 
Leon C. Bolduc, Majestic Theatre. Conway, N. H. 
General patronage. 

BIG HEARTED HERBERT: Guy Kibbee. Aline Mac- 
Mahon--Played this to the largest Bargain Show au- 
diences I have ever had. Excellent comedy and a B. 
O. hit. If we could get more of these we could stay 
in the "Show Business." Running time. 70 minutes. 
Played December 5-6. — Earl J. McClurg, Grand Thea- 
tre. Preston. Idaho. Small town and rural patronage. 

BIG HEARTED HERBERT: Guy Kibbee, Aline Mac- 
Malion. Patricia Ellis, Phillip Reed — One of the fun- 
niest we ever played. Story good and the stars and 
all the cast great. Gave a 100 per cent satisfaction. 
This is not just a rib tickler. It is a scream. Played 
l ecember 23-24.— Bert Silver, Silver Family Theatre, 
Greenville, Mich. City and country patronage. 

CASE OF THE HOWLING DOG, THE: Warren 
William. .Mary Astor — .A good murder mystery pic- 
ture. William excellent. — Leon C. Bolduc, Majestic 
Theatre, Conway, N. H. General patronage. 

FIREBIRD, THE: Verree Teasdale, Ricardo Cortez 
— Very goud mystery drama. — Leon C. Bolduc, Majes- 
tic Theatre. Conway, N. H. Genera! patronage. 

MERRY WIVES OF RENO: Glenda Farrell, Mar- 
garet Lindsay This is old. and was probably made 

before the Legion of Decency. Running time, 64 min- 
utes. Played December 21-22.— A, B. Jefferis, New 
Piedmont Theatre, Piedmont, Mo. Small town patron- 
age. 

SECRET BRIDE, THE: Barbara Stanwyck, War- 
ren William — I exhibited this one on release date and 
had a good attendance the first night but very few 
the second. I thought this a very good picture but 
for some reason did not go over the second night. 
Barbara Stanwyck is not very popular here. Played 
December 22-23.— Gladys E. McArdle, Owl Theatre, 
Lebanon, Kan. Small town patronage. 

ST. LOUIS KID, THE: James Cagney— Action and 
comedy. Will please the younger folks. — Leon C. Bol- 
duc, Majestic Theatre, Conway, N. H. General pat- 
ronage. 

Short Features 

Celebrity 

BRAVE TIN SOLDIER, THE: ComiColor Carttwns 
— Very good one reel subject. Best of this series. Run- 
ning time, 7 minutes. — P. G. Held, New Strand Thea- 
tre, Griswold, Iowa. General patronage. 

PUSS IN BOOTS: ComiColor— Nice little short 
subject. Very interesting. Running time, 7 minutes. — 
P. G. Held, New Strand Theatre, Griswold, Iowa. 
General patronage. 



Columbia 

BACK TO THE SOIL: Sidney and Murray— A side 
splitter for laughs and the audience proved they liked 
it. This team has been making some dandy comedies. 
Just the type that fits the whole audience. Running 
time, 2 reels. — B. A. McConnell, Emerson Theatre, 
Hartford, Ark. Small mining town patronage. 

FISHING FOR TROUBLE: Sidney and Murray— 
They don't make 'em any better. — Ben Brinck, West 
Point Theatre, West Point. Iowa. General patronage. 

PLUMBING FOR GOLD: Sidney and Murray— It's 
a scream from start to finish. — Ben Brinck, West 
Point Theatre. West Point, Iowa. General patronage. 



Educational 

GOING SPANISH: Musical Comedy— Educational is 
lar from giving us laughable comedies, and will be 
our last season in these comedies. — Ben Brinck, West 
Point Theatre, West Point, Iowa. General patronage. 

HELLO SAILORS: Tom Patricola, Buster West- 
Real entertainment value in this. The stars are 
funny, and what dancers. Can stand a lot of these 
kind of comedies. — Jack Greene, Geneseo Theatre, Gen- 
eseo. 111. Small town patronage. 

TOM TOM THE PIPER'S SON: Terry-Toons— A 
number of Mother Goose rhymes together to make a 
story. Exceptionally good for the kiddies, and grown- 
ups will like it also. Running time, 1 reel. — A. N. 
Miles, Eminence Theatre, Eminence, Ky. Small town 
patronage. 

WHAT'S TO DO: Shirley Templ^Picked up this 
old comedy and it was very good. Quite a few laughs. 
L. G. Tewksbury, Opera House, Stonington, Me. Small 
town patronage. 



MGM 

CAVE MAN: Willie Whopper — An average cartoon 
that you can fill time with. Running time, 1 reel.— 
B. A. McConnell, Emerson Theatre, Hartford, Ark. 
Small mining town patronage. 

THREE CHUMPS AHEAD: Todd-Kelly— Very good 
comedy. Kelly is great and always goes over big 
here. Running time, 20 minutes. — Gladys E. McArdle, 
Owl Theatre, Lebanon, Kansas. Small own patronage. 



Paramount 

BETTY BOOP'S TRIAL: Betty Boop Cartoon- 
Only fair cartoon. Running time, 7 minutes. — P. G. 
Held, New Strand Theatre. Griswold, Iowa. General 
patronage. 

UNDERNEATH THE BROADWAY MOON: Head- 
liners — Very good singing reel. Running time, 9 min- 
utes.— P. G. Held. New Strand Theatre, Griswold, 
Iowa. General patronage. 



RKO Radio 

BIG MOUTHPIECE, THE: Chick Chandler, Tom 
Kennedy — Just so-so for a comedy. Running time. 2 
reels. — A. N. Miles, Eminence Theatre, Eminence, Ky. 
Small town patronage. 

GOOD KNIGHT: Cubby tlie Bear Cartoons— Only 
fair. Running time, 7 minutes.— P. G. Held. New 
Strand Theatre, Griswold, Iowa. General patronage. 



Universal 

FADS AND FANCIES: Mentone No. 13— The best 
one in this series that we have used. It is really 
good. Running time, 2 reels.— A. N. Miles. Eminence 
Theatre. Eminence, Ky. Small town patronage. 

WOLF, WOLF: Oswald Carton— Only fair. Run- 
ning time, 7 minutes.— P. G. Held, New Strand Thea- 
tre, Griswold, Iowa. General patronage. 



Vila phone 

ISHAM JONES AND HIS ORCHESTRA: Excel- 
lent. Good music and good dancing by the Boylans. 
Gypsy Nina gives two fine numbers on the accordion. 
Running time, one reel. — Gladys E. McArdle, Owl 
Theatre, Lebanon, Kansas. Small town patronage. 

LET'S PLAY POST OFFICE:— Another good two- 
reel from Vitaphone. Running time, 19 minutes. — 
Gladys E. McArdle, Owl Theatre, Lebanon, Kansas. 
Small town patronage. 



WINN AH, THE: Arthur and Florence Lake— This 
is a good Brevity, plenty of music, dancing and gags. 
— L. G. Tewksbury, Opera House, Stonington, Me. 
Small town patronage. 



Universal Serial 

RED RIDER, THE: Buck Jones— This was one of 
the best we ever played even if last episode was not 
up to standard. 15 episodes. — P. G. Held, New Strand 
Theatre, Griswold, Iowa. General patronage. 



7 

± am 
an exhibitor 
once more. 
I cannot 
run my theatre 
intelligently 
without the 
Motion Picture Herald 
Please enter 
my subscription 
at once" 



from a letter to the 

Managers' Round Table Club 

by E. F. Ingram, Ingram's Theatre 
Ashland, Alabama 



72 



MOTION PICTURE HERALD 



January 12, 1935 



TRAVELERS 



John Wood, British juvenile under contract to 
RKO, arived in New York en route to Hol- 
lywood and the Radio studios. 

Jeffrey Bernerd, Gaumont British executive, 
sailed from England to visit the American 
offices in New York. Mark Ostrer, chair- 
man of the Gaumont board, may sail for the 
States in a few weeks. 

Jock Whitney dashed into New York from 
the Coast and dashed out again in about 24 
hours. 

M. H. Aylesworth is vacationing in Florida. 

Fred W. L.ange, general manager for Para- 
mount on the Continent, returned to his Paris 
headquarters after a New York visit. 

Ed Kuykendall spent two days in New York. 

Sol a. Rosenblatt returned to New York 
after a 10-day cruise in West Indian waters. 

Charles Mintz, cartoonist, returned to FloUy- 
wood from New York. 

Arthur Stebbins left New York for Holly- 
w,ood. 

Ben Cammack of RKO R.adio's foreign de- 
partment, will leave New York for Brazil 
next week. 

Sam Krellberg is in New York. 

Sam Berger, MGM foreign representative, ar- 
rived in New York by 'plane from the Coast. 

Sylvia Sidney left New York for the Para- 
mount studios to work on her next picture, 
-The End of the World." 

Margo, Mexican dancer who appeared in 
"Crime Without Passion," left New York 
for the Paramount studios to appear in 
"Rumba." 

RosiTA Moreno, Spanish screen star, arrived 
in New York en route to Hollywood. 

Carole Lombard is in New York doing some 
shopping. 

Douglas Fairbanks arrived in England from 
New York. 

Allan Jones, MGM contract player, reached 
Hollywood after appearances in a Broadway 
Shubert play. 

Paramount sent the following players to Lon- 
don from Hollywood for performances at the 
Dorchester House : Nancy Caswell, Alma 
Raase, Alice Krausse, Dorothy Lansky, 
Lydia Rashetnikoff, Lu Anne Mosley, 
Helen Curtis. Eugenia Furs a, Jeannette 
Dickson, Florence Blunier, Lor.^. Hansen, 
Harriett Northfoss and Nora Gale. 

William G. Underwood and Claude C. 
Ezell, Monogram franchise holders, re- 
turned to Dallas from Hollywood where 
they conferred with Trem Carr, production 
head. 

Maurice McKenzie, executive secretary of 
the MPPDA, returned to New York from 
Hollywood. 

Harry M. Warner, president, and S. Charles 
EiNFELD, advertising director of Warner 
Brothers, returned to New York from the 
studio at Burbank. 

Si Seadler, Metro's advertising manager, will 
return to New York from a Havana vaca- 
tion on January 21st. 

Al Lichtman and Paul Lazarus, United 
Artists sales executives, were in Los An- 
geles from New York. 

Tom Tyler, western star, is in New York from 
Hollywood. 

Harry Arthur and Jack Partington re- 
turned to St. Louis from New York. 

Mady Christians returned to Hollywood from 
New York. 

John A. Curtis, First Division vice-president, 
flew from New York to Hollvwood. 

Dr. Adrian Boult, musical director of the 
British Broadcasting Corporation, arrived 
in New York from London. 

Bill Pine, Paramount studio publicist, arrived 
in New York from Hollywood. 

Willard S. McKay. Universal executive, re- 
turned to New York from Miami. 

Gr A DWELL Sears. Warner distribution execu- 
tive, was v-i.cationing in Hawaii. 



SHORT PRODUCT 
PLAYING BROADWAY 



Week of January 5 



CAPITOL 

Old Pioneer MGM 

Zion, Canyon of Color. . . . MGM 

CRITERION 

Everything's Ducky RKO Radio 

Water Rodeo Paramount 

MAYFAIR 

Going Places Universal 

Sterling's Rival Romeo Universal 

MUSIC HALL 



Parrotville Fire Department. RKO Radio 



PARAMOUNT 

Paramount Pictorial No. 7. . Paramount 
We Aim To Please Paramount 

RIALTO 

Birdman Columbia 

So You Won't T-T-T-Talk . Vitaphone 

RIVOLI 

Two Gun Mickey United Artists 

Switzerland, The Beautiful MGM 

ROXY 

Mickey Plays Papa United Artists 

The Campus Hoofer Educational 



Nate Spingold, Columbia Pictures executive, 
returned to New York from Miami. 

Ned Depinet, RKO distribution executive, re- 
turned to Broadway from Florida. 

Trem Carr, Monogram production head, is due 
in New York from the studio to confer with 
home office officials about new product and 
convention plans. 

H.\rry Cohn, Columbia president in charge 
of production, is due to arrive in New York 
from Hollywood on January 25th. 

Harold B. Franklin arrived in California 
from New York. 

Ed Finney, Monogram advertising director, 
returned to New York from Bermuda. 

W. Ray Johnston, Monogram president, re- 
turned to New York from Atlantic City. 

Charles C. Pettijohn, general counsel of the 
MPPDA, returned to New York from 
Florida. 

Jules Levy, RKO sales official, left New York 
for Miami. 

.■\rthur Lee and George Weeks, Gaumont 
executives, returned to New York from a 
midwestern sales tour. 



Do You Know 

TO THE PENNY your exact profit 
for a given month or year? Do you 
waste time laboriously or do you 
follow the one famous, easy method 
now used by most theatre owners 
for recording receipts and expenses 
and allowing for all fixed and cur- 
rent charges? 

THEATRE ACCOUNTING 

by William F. Morris will save you 
money, time, and aggravation. It 
is detailed even for the weather and 
temperature and yet is notable for 
its utter simplicity. 

Sufficient to care for 12 
months' records. 
$3.00, Postage Prepaid 



QUIGLEY BOOKSHOP 

1 790 Broadway New York 



WABASH AVENUE 



CHICAGO 

Jack Friedman, formerly with Jack Rose, 
is now booker at the Gaumont-British ex- 
change. 

V 

Charles Lindau asks this column to ex- 
tend his heartiest thanks to his many Film 
Row friends for their condolences at the 
death of his wife. 

V 

Another death which proved a shock to 
many along the Row was that of L. A. 
Dreher, Fox booker, who had been ill for 
some time. 

V 

George and Harold Gollos had an aus- 
picious opening of the finely remodeled Mid- 
way theatre at 75th and Exchange Avenue. 
A special advertising tieup section was pub- 
lished by the Chicago American. 

V 

Two sales meetings were held here, mid- 
west representatives of United Artists con- 
ferring at the Drake while some thirty 
Gaumont-British men held a sales meeting 
at the Blackstone. 

V 

Loop houses and most of the neighbor- 
hood spots as well hung up heavy business 
for New Year week. Extra midnight shows 
swelled the box office take. Especially con- 
spicuous was the business on "Forsaking 
All Others" at the Roosevelt, which gave 
that house its biggest gross in the last 
couple of years. 

V 

Abe Gumbiner is investing $30,000 in 
remodeling of the Banner theatre. Mark 
D. Kalischer, who did the Adelphi, is the 
architect. The house will be ready in new 
dress the latter part of January. 

V 

In a decision of the local grievance board 
the Roxy, operated by C. E. Baker at Elk- 
hart, was ordered to cease running at re- 
duced admission, on complaint filed by Jack 
Rose for the Elko. In another case the 
Madlin, operated by Fred Guilford, was or- 
dered to cease giving away tickets for tur- 
keys on complaint of George Topper of the 
Imperial. In an appeal to the Code Author- 
ity by W. H. Hoffman of the Rivoli at 
Monmouth over Bank Night, the decision 
of the local board was upheld and Hoffman 
since has filed a certificate of compliance. 
The complainant was W. R. McLaren, Ada 
theatre, Monmouth. 

HOLQUIST 

Educational Comedies 
To Feature Name Players 

The use of names of definite marquee 
value in the casts of Educational short sub- 
jects, is the intention of the producers, ac- 
cording to E. W. Hammons, president. The 
March releases, said Mr. Hammons, will be 
characterized by their "name" value in par- 
ticular. For late February release "One- 
Run Elmer," with Buster Keaton, is being 
completed. Fpx Marcli are one starring 
Ernest Truex, and others with Joe Cook, 
Easy Aces, Tom Howard, Sylvia Froos. 
Also on the list are two Song Hit Stories, 
two Paul Terry-Toons and a Treasure 
Chest subject. 



January 12, 1935 



MOTION PICTURE HERALD 



73 



MOTION 
PICTURE 
HERALD Im 



MANAGERS* 
ROUND TAR"^ CLUR 

international association of showmen meeting weekly 
in MOTION PICTURE HERALD for mutual aid and progress 



DO THEY LICK THEMSELVES? 

Interesting and by all means open to discussion are the 
off-the-record opinions offered recently by a circuit executive 
whose thoughts on the subject of operation may be summed 
up as follows: 

Circuit operation does not lick managers — they 
lick themselves. 

While circuit managers need constructive super- 
vision, they allow themselves to become too depend- 
ent upon the home office. 

While agreeing that circuit operation has many 
obvious faults, executives are only too happy to leave — 
good men alone. 

There is reason to believe that circuit showmen are prone 
to follow a certain standardization of procedure, either insisted 
upon by superiors or come about in the natural course of such 
operations. Whether or not in all its aspects this standardiza- 
tion is entirely good or bad for business, if not for morale, 
is yet to be determined definitely. 

Personally we are inclined to the belief that the method of 
operation, chain or independent, has no lasting effect upon the 
efforts of the man who does his job thoroughly. Over a long 
span of years we have observed that the good man and the 
good job sooner or later gravitate to each other. 

V V V 
MALAYA AND MAIN STREET 

From Round Tablers in far-off lands come frequent evidence 
that American ballyhoo methods have dug themselves in 
solidly on many foreign frontiers. More and more are ex- 
ploitation campaigns, reminiscent in their execution, reported 
to these pages from the seven seas. Turbulent India goes for 
window tieups much in the manner of Indianapolis, and fabu- 
lous Singapore adapts the theatre front and lobby display 
ideas of Seattle and St. Paul. 

Campaigns from h^o^g Kong feature radio broadcasts, im- 
personation contests and similar gags that have titled grosses 
in hiartford, Hermosa and Haverford; stills of stunts from 
Shanghai show unmistakable influence of box office ideas put 
on in St. Louis. 

Thus it can be observed that though the -nations of the 
world may be divided widely by differences in custom and 
opinion, there Is something solidly comforting In the thought 
that the showmen of Malaya and Main Street speak the same 
exploitation language. 




LEGERDEMAIN 

First, there were the collards, raised by folks on relief as 
part of the local ERA garden project down In Wilmington, 
North Carolina. Next was the theatre that accepted them as 
admission to a special matinee. Then came the Charity League 
which gathered the collards at the box office and sold them 
to the public. And last, the Empty Stocking Fund which bene- 
fited by the funds so obtained. 

This briefly is the outline of the four-way plan engineered 
by Round Tabler E. G. Stelllngs, In. the southern city, and de- 
tailed on another page, that brought immediate succor to the 
lagging Christmas fund sponsored by local newspapers. 

By changing vegetables into hard cash in these parlous times, 
Stelllngs adds another skillful bit of legerdemain to the many 
accomplishments of showmen called upon to lend their aid year 
after year for the relief of the unfortunate. 

V V V 
NOTE OF WARNING 

In the past few weeks, managers in different parts of the 
country have written requesting theatremen be warned against 
the wiles of the itinerant chiseler who hits town with some 
sort of an advertising idea that is supposed to be put over 
in conjunction with local merchants. Usually the fast worker 
promises much more than can be delivered and after collect- 
ing, leaves the manager holding the bag, faced with the unen- 
viable task of squaring himself for the phony deal. 

Although no doubt there are reputable concerns who oper- 
ate with the full approval of and to the entire satisfaction of 
theatreman and merchant, too many fly-by-nighters are now 
doing their stuff, it might be just as well if managers investi- 
gated these gentry thoroughly before becoming entangled in 
embarrassing situations. 

V V V 

Harry Kendrick, of the Enright, Pittsburgh, writes: "The 
Herald carries a number of addresses — why don't you place 
the address of your department on your first page somewhere 
under or near your name for those who do not know where to 
send material for the club pages." 

OKay, Harry. The address: 1790 Broadway, New York 
City. 



74 



MOTION PICTURE HERALD 



SHOWMEN'S LOBBY LAFFS! 




Vegetable Matinee 
Helps Xmas Fund 

The empty stocking fund sponsored by 
the local papers in Wilmington, N. C, was 
beginning to run a bit short, and E. G. 
Stellings, who handles the Bijou in that 
spot besides the Carolina and Royal, pro- 
jected himself into the picture with ace re- 
sults for the fund. 

It seems that through the ERA, quite a 
few of the locals were on relief and had 
planted gardens of collards (green veget- 
ables to you!) Stellings cooperating with 
the ERA garden director, put on a special 
morning show, the folks to be admitted for 
one or more collard plants. These were 
turned over to the local Charity League, 
who sold them to the public and turned the 
funds over to the newspapers. 

The theatres received a flock of swell 
publicity, including two editorials from the 
papers, and secured a lot of goodwill from 

Make 193 J Your Award Year 




BLOWUP LOBBY FLASH. Another of those 
Ed Lynch attention-stopping lobby displays 
at the Cameo, Bridgeport, Conn. Note 
the effective flash of the cadets parading. 



all those concerned in the event, for a cost 
"E. G." states to be about five dollars. 
Canned goods matinee was also held a short 
time previous for benefit of Salvation Army 
and that also tilted the scale of profitable 
public opinion in favor of the theatres. 

Make 193 5 Your Award Year 

Warners Offer Prize Cruises 
On "Clue Club" Exploitation 

Twelve mystery films, identified as "Clue 
Club" mysteries will be released by War- 
ners during 1935, two cruises to Bermuda 
being offered for the best exploitation cam- 
paign on the series. The schedule for re- 
lease is one a month and such prominent 
writers of mystery fiction as Erie Gardner, 
Dashiell Hammet, S. S. Van Dine and 
Mignon Eberhardt have been lined up to 
contribute. 

Press book on the first, "The White 
Cockatoo" odntains details for organiza- 
tion of local Clue Clubs, and exploitation 
contains various stunts including news- 
paper contests, tieups, special accessories, 
etc. Further tieup has been made with 
"Black Mask," mystery magazine, publish- 
ers furnishing further advertising helps in 
addition to special section in each issue de- 
voted to Club activities. 

Make 193 J Your Award Year 

Makes Own Banners 
With Dyed Muslin 

As he finds the cost of banners too high, 
H. E. Stevens, Grand-Hillsboro, 111., makes 
his own with either silver paper or oilcloth 
letters cut out and glued to dyed muslin. 

Stevens has his own bally car made up of 
large frames over the sides of an ordinary 
passenger car. Has arrangement with local 
sign man to supply new signs as the occasion 
demands and reports excellent returns. 



January 12, 1935 

Relief Fund Aided 
By '^Hostess" Stunt 

The selection of the "Official Miss Adel- 
phi" to signalize the opening of the re- 
modeled Adelphi Theatre, in the Rogers 
Park section of Chicago was the keystone 
of the campaign sponsored by Manager L. 
Sussman that was started nearly three weeks 
ahead. 

Neighborhood papers carried ads and 
stories inviting young ladies of the com- 
munity to enter for the honors, the winner 
to act as paid theatre hostess for opening 
week. Cash prizes and gifts were also given 
to other entrants, and photos of all con- 
testants, taken free of charge, sent to Hol- 
lywood for examination. 

Names of entrants were placed on coin 
boxes planted in the lobby and for every 
penny deposited in the boxes a vote was 
recorded. Semi-finalists were chosen from 
those scoring the highest vote, and invited 
to appear on the stage of the theatre where 
the hostess and her court were chosen by 
applause. The money thus accumulated was 
turned over to the local relief fund, a total 
reported to be over $1,000. Local merchants 
were invited to sponsor contestants and 
received publicity through this in the the- 
atre campaign. 

Downtown papers, carried pictures of 
the theatre and various of the contestants, 
also publicizing the opening. Mayor Kelly 
was invited to be present to turn on the 
new lighting system and a host of other 
Chicago notables were also on hand. 

Further cooperation was obtained from 
the Rogers Park Business Men's Associa- 
tion, decorating and lighting the surround- 
ing streets, and carrying window displays 
to announce the opening. Of interest is 
that Sussman kept the house open during 
the remodeling with the exception of a few 
matinees and last days before the opening. 

Make 193 5 Your Award Year 

So Long and Welconne 

Herman Starr welcomed the new year 
at Cove, Glen Cove, L. I., with a snappy 
load of farewells in his program to 1934 
while extending the glad hand in type to 
1935. Copy was very readable, leading up 
to the big show at the theatre for New 
Year's Eve. Incidentally, Herman keeps 
his program smooth and chatty, and that 
helps the selling. 

Make 1 93 5 Your Award Year 




ATTRACTIVE LOBBY DISPLAY. Louis Fish- 
kin, Alba, Brooklyn, N. Y., constructed this 
eye-arresting "Peck's Bad Boy" shanty at 
a cost of $1.25. Made quite a nice flash. 



January 12, 1935 



ROUND TABLE CLUB 



75 



HENDRICKS, ROSENTHAL WIN AWARDS; 
JUDGES ADDED TO 1935 COMMIHEE 



Other Executives from Various 
Branches of Industry Accept 
Invitations to Act; January 
Entries Now Being Received 

1935 clicks on all twelve ! 

With the start of the New Year, the 
Quigley Awards, moving with the smooth- 
ness and speed of a streamline train, are 
already on their way to roll up a new high 
in obtaining further recognition for show- 
men in every part of the world. 

Last week's issue carried some of the 
comments from representatives in various 
branches of the industry. On succeeding 
pages of this section, there is more of the 
same, and next week will be published addi- 
tional opinions taken from letters pouring 
in with every mail. It is pleasing to note 
that expressions in favor of the Quigley 
project are unanimous. 

New Judges Appointed 

Although many industry leaders were in- 
vited to serve upon the 1935 Committee of 
Judges, the list of acceptances run last 
week did not contain the names of all who 
have indicated their willingness to act. Other 
affirmations have arrived in the last few 
days and it is with pleasure we add the fol- 
lowing to the Committee : 

Harry Arthur, Fanchon and Marco; 
Leon J. Bamberger, RKO Radio; P. D. 
Cochrane, Universal Pictures; Jack Cohn, 
Columbia Pictures; John Dowd, RKO The- 
atres; Oscar A. Doob, Loew's Theatres; 
Paul Gulick, Universal Pictures; Edward 
Golden, Monogram Pictures; E. H. Row- 
ley, Robb and Rowley Circuit and Gor- 
don S. White, Educational Pictures. 

Additional acceptances are expected and 
these of course will be published as soon as 
they are received. As in 1934, three differ- 
ent judges will be asked to serve each month 
and will be selected from those available at 
the times of the judging. 

Secondary Awards Approved 

The announcement of a second Award 
each month as noted last week has been re- 
ceived with approval according to the com- 
ment gathered by this department. Entrants 
who may have been dubious of their chances 
in the coming year are now encouraged by 
the additional Awards which are to include 
sheepskin certificates. And from further 
opinions forwarded, the restriction of Hon- 
orable Mentions is also favored as it is felt 
that the winning of a Mention will mean 
even more than it did in the past year. 

The announcement of a Second Grand 
Award for 1935 has also been received with 
general approval, as it is felt that this ad- 
ditional plaque will bring forth greater 
efforts. 

With the holiday lull out of the way, 
showmen are now intent on campaigns that 
will click in January and we look forward 
to even a keener struggle for the 1935 
Awards that will continue without a breath- 
ing spell right up to the last day of the year. 



First Mentiow 



John Armstrong, Adv. Dir. 
Paramount Theatres, London 

Jack Lykes, Manager 
Stillman, Cleveland, Ohio 



Honorable M.ention 



Wally Akin, Manager 
Paramount, Abilene, Tex. 

Paul Binstock, Manager 
Republic, Brooklyn, N. Y. 

Harry Botwick, Manager 
Portland, Maine 

Peter De Camac, Manager 
Globe, Calcutta, India 

RoscoE Drissell, Manager 
Parkway, Wilmington, Del. 

Ken Grimes, Manager 
Warner, Morgantown, West Va. 

Ed Hart, Manager 
Paramount, Plainfield, N. J. 

George Laby, Manager 
Victory, Holyoke, Mass. 

Matt Saunders, Manager 
Poli, Bridgeport, Conn. 

Jimmy Totman, Manager 
Warner, Erie, Pa. 




BILLIARD BALLY. Another highlight of 
Sig Solomon's "Richest Girl" campaign at 
the Regent, Newark, N. J., was a billiard 
tournament that ran for eight days. 



Judges' Vote Finds Bridgeport 
and Memphis Managers Tied 
for December Honors; Both 
to Receive Winning Plaques 

For the first time in the history of the 
Quigley Competitions, and as a fitting fare- 
well to the 1934 Awards, the vote of 
Judges on the December Committee, Jack 
Cohn, of Columbia Pictures ; Oscar A. Doob, 
of Loew's, and Leon J. Bamberber, of RKO 
Radio, has resulted in a deadlock for the 
campaigns submitted by Manager Bill Hen- 
dricks, of the Warner Theatre, Memphis, 
Tenn., on "Six Day Rider," and that of 
Manager Morris Rosenthal, of the Majestic, 
Bridgeport, Conn., on "The Mighty Bar- 
num." 

These Round Tablers, who are not stran- 
gers to the Quigley Competitions, finished 
in a dead tie, both receiving the same num- 
ber of votes and as is usual in such cases, 
equal honors will therefore be bestowed. 

This was decided upon only after a long 
session during which every possible angle 
of both campaigns was studied and analyzed. 
A number of votes were taken but the totals 
in every case reni.ained the same, which cer- 
tainly indicates what a swell job each of the 
boys turned in. 

As a result of this decision, winning 
December Awards will be given to both 
Bill and Morris, and to them will go 
Monthly Plaques for the high standard of 
their exploitations. 

To be looked forward to then is the inter- 
esting situation of two presentation cere- 
monies in these widely separated localities 
which of course will be reported duly in 
these pages. 

The "Firsts" and "Honorables" 

Following closely upon the heels of the 
winners, come John Armstrong, Advertis- 
ing Director, Paramount Theatres, London, 
England, and Manager Jack Lykes, Loew's 
Stillman, Cleveland, Ohio, both taking 
down the only First Mentions awarded in 
December. Armstrong clicked with "Belle 
of the Nineties" for the date at the London 
Plaza Theatre, and Lykes scored on his 
premiere campaign for "Babes in Toyland." 

The Honorable Mention list this month 
is headed by the following four : Roscoe 
Drissell, Wilmington, Del.; Matt Saun- 
ders, Bridgeport, Conn. ; Jimmy Totman, 
Erie, Pa. ; Peter De Camac, Calcutta, India. 
In addition six other Honorables have been 
awarded, the full listing of Firsts and Hon- 
orables appearing in column to left. 

V 

The Quigley Award for November was 
to be presented to Manager Sig Solomon, 
Regent Theatre, Newark, N. J., on Thurs- 
day afternoon, at a special luncheon, accord- 
ing to word from Don Jacocks, Warner 
Newark division head. Full details of the 
presentation and photo will be carried in 
the issue of January 19. — -A-MIKE. 



76 



MOTIOr^ PICTURE HERALD 



January i2, 1935 



ADDITIONAL ENDORSEMENTS GREET 



Kalmine Is Sold on Awards as Stimulus 
To Better and More Extensive Selling 

"I will be very glad to act as a member of the Quigley Awards Committee 
for 1935. Any time I am in New York, it will be a pleasure for me to assist in 
picking out the Quigley Campaign of the Month. As you know, I am more than 
ever sold on the value of the Quigley Monthly Awards as a stimulus to better 
and more extensive selling. 

'7 know that in the Pittsburgh zone, the men consider it a signal recognition to 
win one of the Aivards or even to receive Honorable Mention for their efforts. 

"Some of the finest campaigns I have ever seen in my long theatre experience 
have been submitted in this competition. What interests me most about these 
campaigns is the fact that they represent practical salesmanship and showman- 
ship." — Harry E. Kalmine, Pittsburgh Zone Manager, Warner Theatres, 
Pittsburgh, Pa. 



W. RAY JOHNSTON 
President, 

Monogram Pictures Corporation 

I shall be most happy to serve as one 
of the Judges to help make the Quigley 
Awards during 1935. 

I think that this feature of the Managers' 
Round Table Club activities is a definite 
challenge to showmen in the picture busi- 
ness and brings out the best in all of them 
to the benefit of the entire industry. 
Should like to congratulate you and the 
Herald upon inaugurating this project 
and I trust for the sake of the motion pic- 
ture business it will continue for a long 
time to come. 

V 

JIM DEZENDORF 

Manager, O. K. Theatres 
Marfa, Texas. 

7 really think the Quigley Awards idea 
is good and makes new ideas for all iis fellers 
to follow out and my only regret is that 
one of the Awards is not on my desk. . . . 
If you do run it next year yon u'ill be both- 
ered by me trying again to get one of them. 
V 

ROBERT R. DEITCH 
Publicity Director, 
Stanley, Jersey City, N. J. 

The fact that my Quigley Award certi- 
ficate holds a prominent spot in my office 
and is one of my proudest possessions, 
makes me very happy indeed to hear that 
you have decided to continue this project. 

I am going to strive harder than ever 
before to receive another Award and will 
not be satisfied until I have received the 
Grand plaque. 

V 

LOUIS LAMM 

Manager, Palace 
Lorain, Ohio 

. . . I think that you have done a splen- 
did job during this year, and would like to 
see you continue to offer Awards this com- 
ing year as it serves as an added inspiration 
to us hard worthing managers. 



AL LICHTMAN 

Vice President — General Manager 
United Artists Corporation 

/ ivill be happy to serve during 193 5 as 
one of the judges for the Quigley Award 
for the most meritorious exploitation cam- 
paign submitted to the Managers' Round 
Table Club. 

1 consider it a privilege and an honor to 
serve and Motion Picture Herald is to be 
commended for this encouragement to bet- 
ter showmanship in our business. 

V 

IRVING LESSER 

Managing Director, 

Roxy Theatres Corp., Neu' York 

You honor me in asking me to again 
serve as a judge in your Managers' Round 
Table Club on campaigns for the Quigley 
Awards. Gratefully do I acknowledge your 
letter and promptly accept. 

I enjoyed the intimate contact that be- 
ing a judge gave me with theatre opera- 
tion and, frankly, can state that observa- 
tion of these campaigns has been helpful 
to me even though this particular opera- 
tion that I head is the largest theatre in 
the world. 

It is the hard work of the men in the 
field whose work we can observe that 
teaches us the tricks of the business. . . . 
V 

M. J. MULLIN 

M. c'r P. Theatres Corp. 
Boston, Mass. 

/ will be very glad to accept your cordial 
invitation to join the ranks of the Judges 
for the Quigley Awards for 193 5. ... // has 
been -a matter of great personal satisfaction 
to myself and our organization that so 
many of our managers have been included 
in the winners of Honorable Mentions. . . . 

The executives not only of 07ir company, 
but of every company, must be greatly ap- 
preciative of the fine spirit that has been 
shown nationally and I am greatly pleased 
that the Awards are to be continued for 
193 5. 



M. A. LICHTMAN 
President — General Manager 
Malco Theatres, Inc. 

I will be very glad to cooperate with you 
in any manner that you want. ... If it 
happens that I am there on occasions 
when I can serve you, do not hesitate to 
call on me. 

V 

CHARLES E. McCARTHY 
Advertising and Publicity Director 
Fox Film Corporation 

Indeed, I shall be glad to serve again 
on the Board of Judges for the Quigley 
Exploitation Awards. 

This Department of the Herald is doing 
an excellent job in stimulating interest in 
advertising and exploitation among theatre 
advertising men and managers, and I sin- 
cerely hope that its second year will be as 
successful as its first. 



S. BARRET McCORMICK 

Advertising and Publicity Director 
RKO Radio Pictures, Inc. 

Thank you for the honor of asking me 
to continue as one of the judges for the 
most meritorious exploitation campaign sub- 
mitted to Managers' Round Table Club. It 
will be a great pleasure to serve. This Club, 
under your chairmanship, has developed 
into one of the most interesting and val- 
uable departments in trade journalism and 
a real meeting place for the selling brains of 
the motion picture business. 

I am very glad also to learn that it is 
bringing recognition and promotion to the 
contributors and, as real advertising and 
publicity ability is one of the most valuable 
assets of the motion picture industry, I 
think Motion Picture Herald, Managers' 
Round Table and yourself arc rendering a 
great service to our business. 

V 

VINCENT R. McFAUL 
General Manager, 
Buffalo Theatres, Inc. 

I will be very glad to act on the Com- 
mittee in connection with the Quigley 
Awards. . . . Thanks very much for asking 
me. 



CHARLES C. MOSKOWITZ 
Loew's, Inc. 
New York, N. Y. 

I remember on one occasion you called 
on me to help judge a contest for one of 
the Quigley Awards. I was very happy to 
have been of service. 

I have your letter in which you ask 
whether I will act as judge again sometime 
or sometimes during 1935. Of course I 
will be glad to help. Call on me when I 
can be of service. Good luck to your 
movement! 



January 12, 1935 



ROUND TABLE CLUB 



77 



SECOND YEAR OF QUICLEY AWARDS 



PHIL REISMAN 

Vice President 

RKO Expoi f Corporafioi? 

I shall be glad to serve on the Commit- 
tee of Judges in the presentation of the 
Quigley Awards for the year 1935. 

V 

RICK RICKETSON 

Doner Division Manager 
Fox West Coast Theatres 

Be assured that I will be happy to serve 
on your Committee, that makes the Quig- 
ley Awards, any time I am in Neiv York. 
1 think you are pioneering a very splendid 
idea. I believe it is just in its infancy and 
during the next year or two, you are going 
to have a response from individual man- 
agers and the industry in general that will 
rvell reward your efforts. 

V 

LEO ROSEN 
Manager, Troy Theatre 
Troy, N. Y. 

It was an honor and pleasure for me to 
receive the Awards from your Committee. 
Competition of this type is always an in- 
centive and as long as you carry this idea 
on, I for one will be delighted to partici- 
pate. 

V 

MORRIS ROSENTHAL 

Manager, Majestic Theatre 
Bridgeport, Conn. 

/ am glad to hear that you- have decided 
to continue the Quigley Awards for the 
coming year. I believe interest is mounting 
in these monthly Awards and it has tended 
to stimulate activity in exploitation. There 
seems little doubt that a great many man- 
agers have set their eyes on these Awards 
and the result will show decided improve- 
ment in their work. 

With best wishes for your continued suc- 
cess for the year 193 5. 

V 

/. H. SEIDELMAN 
Foreign Manager 

Columbia Pictures Distributing Co. 

I will be very happy to serve on the 
Committee of Judges for the Quigley 
Awards, providing I am in America when 
you call on me. 

Next to good motion pictures, what this 
industry needs are good showmen. When, 
anyone tells you that the good old days 
of the motion picture business are over, 
sentence him to read over the exploitation 
campaigns submitted by the Managers' 
Round Table Club, and the business re- 
sulting therefrom. Anyone who thinks 
showmanship in this business has died out 
does not belong in the industry. It is more 
necessary than ever before, and your 
Round Table Club should be complimented 
for the inspiration and incentive it offers to 
the doubtful showman. 



Curtis Says Benefit to Awards Winners 
And Honorable Mentions Is Obvious 



"It is with a great deal of interest that I received your letter announcing that 
the Quigley Awards Contest will be continued during 1935. I personally feel that 
this project on the part of Motion Picture Herald has done more to stimu- 
late better merchandising than any other thing attempted in our industry. From 
the viewpoint of the producers, the Contests certainly have helped to roll up 
larger grosses as the result of the continued and concentrated effort on the part 
of the managers who have been regularly participating. 

"The benefit to the ivinners of the Awards and Mentions is obvious. I know of 
no other way by ivhich a manager can gain for himself such favorable international 
attention. 

"You know better than I do the personal attention which has been given this 
Contest by the leading executives of the producers and exhibitors. In your 
columns you have told with concrete evidence of how managers have benefited. 
One example is Ken Finlay, who was with me at the Palace Theatre in Montreal. 
During the year of the Quigley Awards Contest he has been promoted twice 
and I do not believe I am violating any confidence when I say that his salary 
has been almost tripled within the past year. Certainly this record speaks for the 
benefits from participation in the Contests. . . . 

"And so I again say that the Quigley Awards are probably the most outstand- 
ing plan to improve merchandising, and the results of the past year have proven 
this to be true." — Gene Curtis, Sales Promotion Director, Famous Play- 
ers • C anadian Circuit, Toronto, Canada. 



GEORGE J. SCHAEFER 

Vice President — General Manager 

Paramount Pictures Distributing Corp. 

I will be happy to act as a Judge in the 
Managers' Round Table Club Contest. I 
think the contest is a splendid one. The 
regular Awards are certainly an incentive 
for continual good showmanship on the 
part of the theatre managers. 

V 

HARRY F. SHAW 

Division Manager 

Poli-New England Theatres, Inc. 

. . . Want to say that I know of nothing 
that would give me greater pleasure than to 
participate in the judging of these Awards. 
To me, the idea of making these monthly 
Aivards is a wonderful thing on the part of 
the Managers' Round Table Club. I be- 
lieve every manager and publicity man likes 
to k now when they have had an outstanding 
campaign and to win one of these Awards 
certainly should be and, I believe, is the am- 
bition of every manager. 

1 can assure you that all the Loew-Poli 
New England theatres, under my jurisdic- 
tion, will enter campaigns every month ivith 
the view of tvinning one of these Awards. 

V 

SYPROS P. SKOURAS 
President, 

Fox West Coast Theatres 

... I believe these Awards are doing 
much to stimulate managers to fresh ideas 
of exploitation and showmanship which are 
having a healthy and beneficial effect on 
our industry. 



A. W. SMITH, JR. 

General Sales Manager, 
Warner Bros. Pictures 

Needless to say I shall be very happy in- 
deed to serve as a Judge of Motion Pic- 
ture Herald Quigley Awards for 193 5. 

/ consider the Quigley Award Plan for 
exploitation campaigns of outstanding merit 
to be one that encourages the proper ex- 
ploitation of pictures, and one that also 
encourages those engaged in exploitation to 
do their best. I was particularly pleased to 
see during the year the promotion of a 
number of those men who received Quigley 
Awards, and consider that this promotion 
came as a direct result of the commendation 
that these men received from the Motion 
Picture Herald. 

V 

SI SEADLER 

Ad vertising Manager 
Metro-Goldwyn-Mayer Pictures 

Count on me again as one of your Com- 
mittee of Judges. I will be glad to serve. 
It's not an easy assignment because all the 
campaigns ivhich I have seen are so good 
that a choice is difficult. 

The Quigley Awards of the Managers' 
Round Table Club have certainly pepped up 
promotion activities in this industry. Leg 
tvork, elbow grease and constructive think- 
ing have come back into the film industry 
as a matter of necessity. Lots of people 
talk and tvrite about the need for more ag- 
gressive showmanship, but your section gets 
right down to cases. To me this function 
is the most valuable in trade journalism. 



78 



MOTION PICTURE HERALD 



January 12, 1935 



Kuehn Says Go West 
For "Belle of Nineties" 

As part of his teaser campaign for "Belle 
of the Nineties," Rudy Kuehn, formerly 
Fabian Theatre, Hoboken, N. J., stenciled 
all streets leading to theatre with an arrow 
and the word "west." Rudy says that due to 
the curiosity that this created, the gag drew 
plenty of comment. 

One sheet boards were placed in railroad 
stations, pictorial midget cards with catch- 
lines distributed at barber shops, restaurants, 
etc., and Mae West visiting cards with the 
"come up sometime" invitation were handed 
out. 

Make 193 5 Your Award Year 

Weil's Radio Scripts 

Universal reports a lot of nice breaks with 
those exploitation radio scripts put out on 
the big pictures. The latest on "Imitation 
of Life" has been going over well, taken 
from the picture and adapted by Joe Weil. 
Script contains all dialogue, directions, an- 
nouncements, etc., all done with a sufficient 
degree of excellence to make them accept- 
able in spots usually difficult to crack. 

Make 193 5 Your Award Year 

Brodie's Chariot Bally 
Clicks on "Cleopatra" 

High spots in Manager Ellis Brodie's 
campaign on "Cleopatra" at the Paramount, 
Haverhill, Mass., were centered around well 
done street bally and co-op tieups. For 
street gag, Ellis put out a chariot (see 
photo) with driver in costume, and the 
horses bannered. Wheels were decorated 
with crepe paper. 

Cleo sandals were plugged in four-column 
ad by shoe store and similar breaks were 
obtained on cold cream, perfume, ciga- 
rettes, in addition to other of the press book 
tieups. 

Make 193 5 Your Award Year 

Wright Challenges 'Em 

Jack Wright, at the Palace, down in Tay- 
lor, Texas, took the "challenge" ad out of 
the press book on "The Firebrand" and made 
it up in herald form for distribution. The 
ad quoted a review which said the picture 
was too good for general taste, and chal- 
lenged locals to prove the critic wrong. 

Make 193 5 Your Award Year 

Comedy Angles Stressed 
In Black's "Happiness" Date 

As an advance lobby display on "Happi- 
ness Ahead" Harry Black, Glens Falls, N. 
Y., used a revolving disc with face that 
turned from sadness to gladness concealed 
phonograph playing a laughing record. Cry- 
ing towels were placed around lobby and as 
an additional comedy angle, an oversized 
scale was used with red ink in the mercury 
and as patron stepped on scale it would rise 
to markings such as "You are lovesick, call 
up your sweetheart" ; "You're inclined to 
be morose," etc., etc. 

In the inner lobby patrons were greeted 
by usher made up as Yogi. Tent with signs 
of the zodiac burlesqued were placed around 
and boy distributed humorous cards. For 
his street bally (see photo) Harry's ship of 
Happiness was done solidly in gold flitter 
and lights from the street at night made it 
shine brilliantly. 

Mayor Griffing proclaimed a "Happiness 
Week," on opening night a half hour's "hap- 




Simotis' Animated "Divorcee" Display 




Brodie's "Cleo" Chariot Bally 




Siller's Dray Plugs West 




m- rm lEAl OF HAPPHKIJ 
ICMHItl RIALTO 




Black's "Happiness" Ship Flash 

niness" program was broadcast direct from 
merchant's window with theatre plug be- 
tween each number. Store paid for ads, 
time and entertainment. 

Girl and Boy Scouts leaders were in- 
formed that girl or boy doing most outstand- 
ing "good deed" would be the guest of the 
theatre. 



Stores Plug Theatres 
On Goldberg's Tieup 

A Christmas institutional exploitation 
campaign that may well be adapted to any 
other citywide festival period was put over 
thoroughly by Harry Goldberg, Warner 
Philadelphia zone ad chief and his staff, 
wherein the theatres plugged the stores and 
the stores advertised the theatres. 

The following line of copy "Stay in Town 
— Make A Night Of It— dine and shop 
here and then go to the movies . . . you have 
time to see a complete show after 9:30," 
was used in the advertising of all leading 
department and other stores. The Market 
Street Merchants' Association got behind 
the idea, sending letters to all members urg- 
ing cooperation. Theatres ran institutional 
trailers tying in the same angle. 

Recent price reductions at the Stanley, 
Boyd and Aldine Theatres were emphasized 
in hookup with many restaurants which 
used the same copy idea in advertising, also 
mentioning the price breaks and theatres. 

Make 193 5 Your Award Year 

Boucher's "First" 

Another "first" is recorded, this time 
by Manager Frank Boucher, of the Mary- 
land, Hagerstown, Md., who sold the idea of 
bus cards, to the local transportation com- 
pany on "Flirtation Walk." The cards in 
red, white and blue, made a flash that at- 
tracted by reason of their setup and of course 
by the tiein. 

Make 193 5 Your Award Year 

Porter Lugs Trunks Through 
Streets for "Belle" Bally 

Uniformed porter dragging baggage truck 
(^see photo) was street bally put on by 
Nathan Silver at the Strand, Lowell, Mass., 
on "Belle of the Nineties." West arrows 
were used in residential district. 

On "Cleopatra" Nat contacted head of 
the English and History departments of 
Lowell High school on the Paramount na- 
tional essay contest. Five and ten featured 
a "Cleopatra" perfume and gave window 
display in addition to having salesgirl 
dressed as "Cleo" in the theatre lobby hand- 
ing out samples. Chariot bally was also 
used. Assistant Walter Sargent is credited 
with helping on both campaigns. 

Make 193 5 Your Award Year 

Simons Sells "Divorcee" 
With Animated Display 

An attractive animated lobby display (see 
photo) was used by Jack Simons at Poll's 
Theatre, Hartford, Conn., on "Gay 
Divorcee," center of display being radio 
cabinet to which was attached house p. a. 
system. When p. a. was turned on, paper 
notes came out of top of machine and 
danced up and down on drop curtain behind 
to accompaniment of picture records. After 
picture opened, display was moved to store 
window. 

Beauty shop featured Rogers "Continen- 
tal" hairdress, promoted soapstone lucky 
monkies were distributed in imprinted en- 
velopes, baker bannered trucks and stuffed 
heralds in bread packages. Bowling alley 
placed large signs around ofl'ering a pair 
of passes daily to bowler scoring highest 
number of points. 

For passes to presidents of four girls' 
insurance clubs tabloids with illustrated 
"Continental" lessons were distributed to 
members with offer of one free lesson. 



January 12, 1935 



ROUND TABLE CLUB 



79 



Merchants' Assn. Sponsors 
Conlclin's Public Wedding 

That was a vigorous and profit-bringing 
stage wedding staged by Manager James 
R. Conklin, at the RKO Broad, Trenton, 
N. J., who started three weeks ahead lining 
up the stunt. The idea was built up day by 
day on screen, in ads and lobby with a 
teaser campaign — "who is the couple ?" and 
with cooperation of local Merchants' As- 
sociation, gifts to furnish entire apartment 
were secured and displayed in lobby. 

Four days ahead, entire section was deco- 
rated with pennants and flags and intensive 
newspaper campaign inaugurated sufficiently 
in advance was speeded up. Bakers stuffed 
all bread packages, sound truck covered en- 
tire city and prospective groom spoke over 
radio about wedding and future plans. 

On the big day, bridal party was carried 
to theatre in promoted new limousine, pre- 
ceded by police motor cycle escort leading 
two hour parade through city. Couple was 
"played" into theatre by high school band, 
auditorium decorated with flowers and 
palms, half the expense undertaken by mer- 
chants. 

Publicity continued after the stunt, con- 
servative local papers carrying pictures of 
couple and plentiful publicity. Conklin pro- 
moted the entire thing at little cost selling 
the merchant association on the idea as a 
good builder-upper on the eve of a citywide 
sales event, and reports all house records 
broken as a result. 

"Work Tor a Quigley Award'. 

Powell Creates Goodwill 
Among Local Educators 

The buildup given by Bill Powell, of the 
Paramount-Newport, R. I., to promote good- 
will among his school executives recently 
resulted in letters on "Mrs. Wiggs" from 
the theatre going to all teachers and princi- 
pals through the school mail. This was 
made possible by the whole-hearted coopera- 
tion of the Superintendent of Schools, with 
whom Bill works in close accord. 

Another instance of this profitable har- 
mony is reported in case of "Wagon 
Wheels" at the Paramount, wherein the 
Superintendent spoke on the romance of his- 
tory, using the picture as an instance. Local 
press carried publicity on this. 

Work For a Quigley Award! 

Roy Plugs "Divorcee" 
With Lobby Fashion Show 

As a hookin for "Gay Divorcee" and to 
plug his coming attractions, Roy P. Drach- 
man put over ah unusual lobby fashion show 
at the Fox-Tucson, Ariz., having local girls 
pose in the fashions worn by the stars of 
the advertised pictures. Co-op page in 
which Cinema Shop, restaurants, show 
stores, etc., took space was also out of the 
ordinary, theatre securing banner across top 
and story on date in addition to other pic- 
ture advertising. Men's stores and florists 
also came in for windows. 

The line "a gay divorcee" was used in 
various ways on classified page, under lost 
and found and other heads, the theatre phone 
number being carried. Many calls resulted. 
Another good teaser was window card 
headed "Warning to All Women" and 
signed by the "Wives Protective Assn. of 
California, Arizona and Nevada" — copy ty- 
ing into local appearance of divorcee, etc. 

Three street ballys were effective, one 
having girl in sporty bannered roadster (see 




Crull's Tiein with Fire Department 




Goodiw's "Christo" Prison Effect 







1' '^H^^^^B^^ivr^^H 



Hauschild's Special "Moore" Front 




Drachman's "Divorcee" Auto Stunt 

photo), another being blindfolded girl in 
evening dress handing out the "warning" 
letters. Third gag was town crier on streets 
and at football games. In addition to tieup 
with dance halls and ballrooms, local team 
also demonstrated "The Continental" at 
prominent spot. 



Crull Promotes Fire Truck 
For "Dames" Street Bally 

Another "first" is reported by Manager 
Bill Crull, New Majestic, Evansville, Ind., 
who was able for the first time to promote a 
lire truck for bally on "Dames" by tying in 
with fire prevention campaign. Truck was 
bannered with copy — "don't have fires and 
you won't need us," with a flock of gals in 
shorts (see photo) lending atmosphere to 
the theatre copy. Bally was worked day be- 
fore opening in town and out, gals operat- 
ing bell and siren. Gag netted page one 
stories. Dorothy Schrepfer, cashier, gath- 
ered the gals and took part in the show. 

Bill also mailed welcome post cards to 
incoming freshmen at Evansville College, 
copy hooking in the start of their college 
careers with the musical. Additionally help- 
ful was an "advance car," assistant manager 
Ralph Anderson's auto, which Ralph ban- 
nered on sides and rear and covered all towns 
within 25 miles with heralds and 22 by 28's. 
Make 193 5 Your Award Year 

Compliments Old Folks 

Hooking in with local Bureau of Old 
Age Assistance, Manager Bill Adams, of 
the Colonial-Brockton, Mass., ran ad over 
the name of director, inviting all persons, 
70 years or over to see "Happiness Ahead." 
Guests were asked to obtain passes at the 
Bureau, in the City Hall. Unusual adver- 
tising kicked up some comment. 

Work For a Quigley Award! 

Editor Lauds "Cristo" 
At Preview Screening 

A preview of "Monte Cristo" was held 
for newspaper men by John Goodno, adver- 
tising manager. Palace Theatre, Hunting- 
ton, West Va., with the editor of leading 
paper writing ace review on the picture. 
Comment was blown up and used in the- 
atre ad with free publicity carried in three 
other papers on fact that editor recom- 
mended showing. 

Ad was placed in college paper with en- 
dorsement of professor of speech depart- 
ment. Special front (see photo) was built 
and sandwich boys with one sheets covered 
opening college football game and four 
junior high schools entered essay contest 
on "What I would do if I fell heir to a 
Million Dollars" with two tickets to each 
class as prizes. 

Make 193 5 Yotir Award Year 

Hauschild Gives Grace 
Moore Swanky Opening 

A little extra dog was put on by Thor 
Hauschild, at the Palace in Akron, O., for 
his "One Night of Love" date. Black and 
white checked congoleum was laid over side- 
walks at both entrances, inflated balloons 
and serpentine hung from marquees and 
two large flood-lighted display signs used 
atop the marquees. Thor gives credit to 
Vic Bonnetti, who executed entire art front 
(see photo). 

Opening day blimp with trailing copy was 
in air for five hours. Special invitation 
screening held two days prior for press, 
Akron University faculty and heads of va- 
rious luncheon and musical clubs. Heralds 
stuffed in Liberty magazines and bundles 
from largest department store. Portraits of 
Grace Moore were placed in display frames 
at all jewelers, "One Night of Love" cock- 
tail featured, and Italian one-sheets used in 
select locations in Italian district. 



8C 



MOTION PICTURE HERALD 



January 12, 1935 



A. H. R. MILLER 

has been made director of the Fox Alham- 
bra, Milwaukee, Wis., in addition to manag- 
ing the Fox Miller. 

V 

C. H. MEEKER 

has been shifted from the Fairmont to the 
Mission, San Diego, Cal., with JACK RED- 
MOND from the Aztec replacing. HOMER 
SKILLION has resigned as manager of the 
Egyptian and is replaced by LYNN GREY. 

V 

J. E. POYNTER 

is the new assistant and treasurer of the 
Fox Florence, Los Angeles, Cal., replacing 
WILLL\M THEDFORD, who was pro- 
moted to manage the Alcazar in Bell, Cal. 

V 

BOB FULTON 

is managing the new Roosevelt, Des Moines, 
la., and ART FARRELL will manage the 
Strand in Waterloo. 

V 

WILLIAM RAYNOR 

formerly at the Brooklyn Paramount, has 
gone to McKeesport to manage the Harris 
Memorial. 

V 

LOUIS LAMM 

has been transferred from the Capitol, 
Elyria, Ohio, to the Palace in Lorain, O. 

V 

RUDY KUEHN 

has been promoted to manage the Stanley in 
Newark, N. J. 

V 

TED HAYES 

is managing the De Luxe in St. Paul, Minn. 

V 

JESSE C. LUND 

has been transferred from the Kenosha 
Theatre, Kenosha, Wis., to the Sedgwick in 
Philadelphia. 

V 

WILL CONNER 

Is in charge of the Blue Mouse, Tacoma, 
Wash. 

V 

HARRY A. SMITH 

formerly at the Keith Theatre in Portland, 
Me., is at the Strand. 

V 

JACK GAULT 

has been named manager of the new Roose- 
velt Theatre, Bonneville, Ore. 

V 

ROY L. SMITH 

is the manager of the Grand, Orlando, Fla. 

V 

REX STEVENSON 

has been named manager of the new Blue 
Mouse Theatre, Tacoma, Wash. 

V 

J. T. PADLOCK 

ims opened the New Venus Theatre in 
Shreveport, La. 

V 

C. B. WEST 

is the new skipper of the Pastime Theatre 
in Easley, S. C. 

V 

SAM HAMMOND 

has assumed management of the Strand 
Theatre, Edgefield, S. C. 

V 

JACK KOLBO 

has been appointed assistant manager of the 
Paramount Theatre. Omaha. 



POSTER ART WORK 
IN THE THEATRE 




This Joan Crawford poster was done by 
artist Ted Grohs, Soboba Theatre, San 
Jacinto, Cal. Head was done with water 
colors in natural coloring and the back- 
ground, black with light red and dark red 
lettering. 



TED EMERSON 

replaces DON FULLER at the World, 
Omaha, the latter going to Hastings, Neb., 
as city manager, and ROBERT DUN- 
NUCK moves to Ottumwa, la., as city man- 
ager. 




CLUB PIN 



Managers' Round Table Club, Motion Picture 
Herald, 1790 Broadway, New York. • Send 
postpaid the number of pins noted below, for 
which paynnent is enclosed at $1.00 each 
(Actual pin is Yd ^'^ '^^^ diameter.) 

MEMBER 



THEATRE 



ADDRESS 



CITY 



STATE 



DON HOOBLER 

Texas Cons. Theatres, Dallas, Tex., out on 
sick leave. Here's to a speedy recovery, Don. 

V 

JACK GOODWIN 

has been transferred from Maine to man- 
age the Scollay Square in Boston, Mass. 

V 

J. N. MORGAN 

formerly at the Houston Theatre, Dothan, 
Ala., has been transferred to the Rylander 
in Americus, Ga. 

V 

LOUIS ORLOVE 

has resigned as manager of the Uptown 
Theatre, Milwaukee, Wis. 

V 

JOHNNY MANUEL 

manager of Warners Alhambra, Canton, 
Ohio, has been transferred to the Lake The- 
atre in Cleveland. 

V 

ARNOLD L. MINKLEY 

has succeeded A. J. COOPER at the Hippo- 

(h-ome, Youngstown, Ohio. 

V 

j. C. FURRER 

is now managing the Harkness at Clyde, 
Ohio. 

V 

I). B. FREE 

is reopening the Sparks Theatre, Sparks, 
Nev. 

V 

AL BECKERICH 

is now managing Warners' Hippodrome, 
Cleveland, Ohio. 

V 

FRED CLARY 

may now be found at the Forum Theatre, 
Norwalk, Ohio. 

V 

(^lEORGE PLANCK 

of the Nittany Theatre, State College, Pa., 
paid Club headquarters a visit this week. 
Come again, George. 

V 

WOODROW FRAUGHT 
formerly assistant at the Lyric, Duluth, 
Minn., has been promoted to manage the 
Homer in Hibbing, Minn. 

V 

ERNIE SILCOCKS 

lias replaced JIM RILEY as manager of 
the Granada, Los' Angeles, Cal. 

.V 

LOWELL LEWIS 

assistant at Warners Trenton, Lynchburg, 
V^a., has moved to the Liberty in Altavista, 
Van., where he will manage. 

V 

JOHN PEKRAS 

has taken over the Capitol Theatre, Elyria, 
Ohio, from Warner Brothers. 

V 

ELMER JOHNSON 

has reopened the Ogden Theatre in Colum- 
bus, Ohio. 

V 

BUNNY BRYAN 

we are glad to report, is well and back in 
harness at the Pantheon Theatre in Chicago, 
111. Good luck, Bunny. 

V 

CHARLES CABALLERO 

is opei-ating the Art Theatre in Springfield, 

Mass. 



January 12, 1935 



MOTION PICTURE HERALD 



81 



TtiE RELEASE CHART 




Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such 
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release 
later than the date of this issue are listed under "Coming Attractions." Running times are those supplied by the companies. 
Asterisk indicates running time as made known by West Coast studio before announcement by home office in New York. Varia- 
tions also may be due to local censorship deletions. Dates are 1934, unless otherwise specified. Letter in parentheses after 
title denotes audience classification of production: (A) Adult, (S) General. Numerals following audience classification are pro- 
duction numbers. 



CHESTERFIELD 



FIRST NATIONAL 



Rel. 



Running Time 
Date Minutes 



Reviewed 



Rel. 



I... 

I... 
15... 
15... 
IS... 



25 

6 



Features 

Title Star 

City Park (A) Sally Blane-Henry B. Walthall- 

Matty Kemp M«y 

Curtain Falls, The (A) Henrietta Crosman Oct. 

Green Eyes (G) Charles Starrett-Shlrley Grey. - June 

Snit »1 Steel C. Starrett - Polly Ann Young .Dec. 

Stolen Sweat) (6) Sally Blane-Charles Starret Mar. 

World Accuses, The Dickie Moore - Russell Hopton- Gentlemen Are Bern (G)872. . Franchot Tone-Jean Muir V.vim. 

Cora Sue Collins Nov. IZ Happiness Ahead (G) 867.... Dick Powell-J. Hutchinson.... OeL 



.70., 
.67., 
.67., 



. .Aug. 
. .Oct. 
. . Dec. 



.75.... Sept 2» 



Features 

Title Star 

Babbitt (G) 869 Aline MacMahen-Guy Kibbea.. Dee 

British Agent (A) 751 Leslie Howard-Kay Franeii... sept 

Dragon Murder Case, Tka (G) 

764 Warren William • Lyie Talbot ■ 

Margaret Lindsay Aug 

Flirtation Walk (G) 752 Dick Powell-Ruby Keeler-Pat' 

O'Brien ..Dee, 



Runing Time 
Date Minutes Reviewed 



8. 
IS.. 



•75. 
.81. 



..Nov. 
..Aug. 



17 
II 



2S.. 



.67.... Aug. It 



Coming Attratftiona 

Dartmouth Murders, The... 

Shot in the Dark 



COLUMBIA 

Features 

Title Star 

Against the Law (A) John Mack Brown-Sally Blane. 

Among the Missing (G) Richard Cromwell-Blilie Seward-. Aug, 

Beyond the Law (G) Tim McCoy-Shirley Grey ..July 

Best Man Wins, The (G) J. Holt-Florence Rieo-E. Lowe.. Jan. 

Black Moon (A) Jack Holt-Fay Wray June 

Blind Date (G). 

Broadway Bill (G). 



Runing Time 
Rel. Date Minutes Reviewed 
.Oct. 



.July 
.Dee. 



..Oct. 
. .Nov. 



.Ann Sothern - Paul Kelly- 

Nell Hamilton 

„ _ _ .Warner Baxter-Myrna Loy 

Captain Hates the Sea (G) Fred Keating - Wynne Gibson - _ ^ 

Victor McLaglen-John Gilbert. Oct. 

Crime at Helen Stanley, The 

(A) RaiDh Bellamy-Shirley Grey Apr. 

Defense Rests, The (A) Jack Holt-Jean Arthur July 

Fugitive Lady (A) Neil Hamilton-Florence Rice Oct. 

(See "In the Cutting Room," Oct. 20) 

Girl in Danger (A) Ralph Bellamy-Shirley Grey Aug. 

Hell Bent for Love (G) Tim McCoy-Lillian Bond May 

Hell Cat, The (A) Robt. Armstrong-Ann Sothern June 

I'll Fix It Jack Holt • Walter Connolly - 

Winnie LIghtner-M. Barrls. 

Jealousy (G) Nancy Carroll -Donald Cook.. 

Lady by Choice (G) Carole Lombard • May Robson - 

Walter Connolly- Roger Pryor...Oet. 

Man's Game, A (S) Tim McCoy-Evelyn Knapp June 

Man of the Night (G) Bruce Cabot-Judith Allen Nov. 

Mills of the Gods (G) May Robson-Vleter Jory-Fay 

Wray Dee. 

(See "In the Cutting Room," Nov. 10.) 

Name the Woman (A) Richard Cromweil-Arline Judge. ..July 

One Night of Love (G) Grace Moore-Tuillo CarminatI Sept. 

Preseott Kid Tim McCoy-Sheila Manners Nov.. 

That's Gratitude (A) Frank Craven-Sheila Manners- 
Charles Sabin-Mary Carllsla. . .Oct 

Volte In the Night (G) Tim McCoy-Blllie Seward Apr. 

Whom the Gods Destroy (A).. Walter Connolly-Robert Young- 
Doris Kenyon July 

Westerner, The (G) Tim McCoy-Marian Shilling Dec. 

White Lies (A) Victor Jory-Fay Wray Nov. 

Coming Attractions 

Behind the Evidence Norman Foster-Sheila Manners. Jan. 

(See "In the Cutting Room," Dec. 8.) 

Call to Arms (G) Wlllard Mack-Ben Lyon-Sheila 

Mannors-Wera Engeis 

(See "In the Cutting Room," Nov. 3.) 

Carnival (G) J. Durante - Lee Tracy 

Eliers - Florence Rice 
(See "In the Cutting Room," Nov. 10.) 

China Roars 

Frisco Fury Jack Holt 



25 


. ..61. 


. . . Dec. 


1 


15 


...67. 


..Oct. 


20 


20 


. . .58. 


. . Dec. 


29 


5.'SS.. 


.. .68. 


Ian. 5, 


35 


IS 


. 69. 


..July 


7 


20 


...72. 


. .Sept. 


15 


27 


.'ICS. 


...Nov. 


10 


22 


.•103. 


..Oct. 


27 


20 


...58. 


. .Aug. 


1 1 


15 


...70. 


. .Aug. 


25 










29 


...61. 


. . . Dee. 


1 


20 


...58. 


. .Aug. 


4 


16 


...69. 


...July 


14 


15 


...69. 


..Nov. 


17 


20 


...60. 


. . . D««. 


li 


15 


•85. 


...Oct. 


6 


21 


. ..58. 


...Oct. 


20 


26 


...58. 


. . . Dee. 


8 










25 


...63. 


...Nov. 


24 


15 


...82. 


...June 


30 










6.... 


...64. 


...Nw. 


17 












...71. 


...July 


21 










27.,.. 




Jan. 5 


'35 











I Sell Anything (G) 873 Pat O'Brien - Ann Dvorak 

Dodd 

Lost Lady, A (A) 862 Barbara Stanwyck-Lylo Talbot- 

Man With Two Faces, The (A) 

763 Edward G. Robinson - Mary 

Aster - Rlcardo Cortez Aug. 

Murder In the Clouds (0) LyIe Taibot-Ann Dvorak Dec. 

Registered Nurse (A) 768 Bebe Daniels-Lyle Talbot Apr. 

Side Streets (A) 777 Aline MacMahon - Paul Kelly- 

Ann Dvorak July 

Six Day Bike Rider (G) 864.. Joe E. Brown-Maxine Doyla Oct. 



1 97... 

17 •75... 

27 86... 



Nov. 
Oat. 



10 
20 



Sept 22 



Oct. 20.. 
Sept. 29.. 



4.. 
15.. 
7.. 



..70.... Oct. 20 
.61 Sept. 1 



..72.... June I 

.61. Jan. 5.'35 
..62 July 21 



14... 

20... 



..S3.... Aug. 
.69. ...Nov. 



Coming Attrarfions 



Alibi Ike Joe E. Brown 

Black Fury (A) Paul Muni-Karen Moriey 

Captain Blood Robert Donat 

Go Into Your Dance 853 Ai Jolson-Ruby Keeler 

Gold Diggers of 1935 (G) 851Dick Powell-Gloria Stuart 

In Caliente Dolores Del Rio-Pat O'Brien 

Living On Velvet 856 Kay Francis - George Brent - 

Warren William 

(See "in the Cutting Room," Dec. 8.) 

Maybe It's Love (G) Gloria Stuart-Ross Alexander Jan. 

North Shore (A) B. Stanwyck-Gene Raymond Feb. 

(See "in the Cutting Room." Dec. 8.) 

Red Hot Tires Lyio Talbot-Mary Aster Feb. 

Singer of Naples Enrico Caruso, Jr 

While the Patient Slept Aline MacMahon-Guy Kibbee 

(See "in the Cutting Room." Dec. 29.) 



I2,'35... . 
i6,'3S.... 



2,'35. 



.62.... Nov. 24 



FOX FILMS 



' Sally 



Features 

Title Star 

Bachelor of Arts (G) 520 Tom Brown-Anita Louise 

(See "In the Cutting Room," Nov. 3.) 

Bright Eyes (G) 524 Shirley Temple • James Dunn - 

Judith Allen Dee. 

Call It Luck (G) 446 "Pat" Paterson-C. Starrett June 

Caravan (A) 508 Charles Beyer - Loretta Young - 

Jean Parker-Phillips Holmes.. Oct. 

Cat's Paw, The (G) 501 Harold Lloyd-Una Merkei Aug. 

Charlie Chan In London (G) 

505 Warner Oland-Drua Leyton Sept. 

Charlie Chan's Courage (0) 

443 Warner Oland-Druo Leyton July 

Constant Nymph, The (A) 434 Victoria Hopper-Brian Aherne. . . Mar. 

Dude Ranger, The (G) 507 George O'Brien Sept. 

Elinor Norton (A) 510 Claire Trevor-Norman Foster- 
Hugh Wllllams-G. Roland Nov. 

First World War, The (A) 519 Nov. 

Gambling (A) 512 George M. Cohan Nov. 

Grand Canary (A) 450 Warner Baxter-Madge Evans July 

Handy Andy (G) 452 Will Rogers-Peggy Wood July 



Running Time 
Rel. Data Minutes Reviewed 
Nov. 23 74 



28 

I 



..83.. 
..64.. 



14.... 



.101. 
.100. 



.77. 



. Dee. 
.June 

.Sept 
.Aui. 



efrT'FrTifnd ' The Luo* ^vile7!'ja'ck"H'a'lev Helldorado (G) 522 Richard Arlen-IHadge Evans Dec. 

I' I L.v. Yeu Alii« Velez-JacK Haley ^^^^^ ,^ Heavens (A) 517. Warner Baxter-C. Montenegro. ... Nov. 

I II 1.0Wa I VU l-IIWaj* D,.|.»« /t>\ Cnn U/ill Dnna» Can* 



Lady Beware 

Law Beyond the Range Tim McCoy-Blilie Seward 

Let's Live Tonight Lilian Harvey-Tulllo CarminatI 

(See "Once A Gentleman" "In the Cutting Room, " Dec. 29.) 

Maid of Honor 

Mistaken Identity Florence Rice-Conrad Nagel 

Revenge Rider Tim McCoy-Biiile Seward 

(See "Alias John Law" "In the Cutting Room," Dec. 8.) 
Square Shooter (G) Tim McCoy Jan. 

(Sea "Quick Sand" "In the Cutting Room." Nov. 17.) 

Sura FIra Gens Raymend-Ann Sothern 

Whole Town's Talking, The....Edw. G. Robinson-Jean Arthur 

(See "Passport to Fame," "in the Cutting Room," Nov. 10.) 



8 

23 

21 

2 

23 

3 

27 

27 

21 

9 

28 



21, '35 57. 



Judge Priest (G) 509 Will Rogers Sept. 

Love Time (G) 506 "Pat" Paterson-Nlls Asther Sept 21 

Marie Galante (A) 511 Spencer Tracy-KettI Gaillan Oct. 26... 

Murder In Trinidad (A) 432. .. Heather Angel - Victor Jory - 

Nigel Bruce Apr. 6... 

Musle In the Air (G) 513 Gloria Swanson - John Boles ■ 

Douglass Montgomery ..Dec. 7... 

Peck's Bad Boy (G) 516 Jackie Cooper-Thomas Meighan- 

Dorothy Peterson-O. P. Heg 



..71.. 
..84.. 
..65.. 

. .72. . 
..78.. 
. .80.. 
..74.. 
..81.. 
..74.. 
..80.. 
..79.. 
.73.. 



.Sept. 22 



..Sept 
..Apr. 
.Sept. 



.Oct 
..Nt*. 
.Daa. 

. .June 
..May 

. Dec. 

.Nov. 

.Aug. 
^Nov. 

.Nov. 



14 

2,1 

27 
il 
li 

2' 

15 
3 
I • 
2« 
2< 



DU WORLD PICTURES 



Pursued (A) 502 Rosemary Ames - Victor Jory 

Russell Hardie 

Servants' Entrance (G) 504... Janet Gaynor-Lew Ayres 

She Was a Lady (A) 451 Helen Twelvetrees - Donald 

Woods - Raipii Morgan.... 

She Learned About Sailors 



Runing Time 
Date Minutes Reviewed 
IS 90 

15 



8 



Features 

Title Star Rel. 

Blue Light (A) S029.... Lent RIefenstahl Oct 

Cranqueblile 5038 Dec 

Girl In the Case S005 Jimmy Savo-Eddle Lambert- 
Dorothy Darling 60 

Kocha, Lubl Szanujo 5041 .... (Polish) Nov. 1 72 

L'Agonle des Aigles (A) 5032. Pierre Renoir Dec. I 80 Dee. 

Man Who Changed His Name, 

The (A) 5036 Lyn Harding 65 Oct 

Old Bill 5038 Anatoie France story Nov. I 70 

Coming Attractions 

Marie 5043 Annabella Jan. I. '35 67 

Viennese Love Song Maria Jeritza Feb. 15, '35 72 

FIRST DIVISION 

(Releases Monogram, Liberty, Chesterfield and Invincible pictures in certain territories.) 

Coming Attractions 

Title Star Running Time 

Convention Girl Rose Hobart, DIst'r Rel. Date Minutes Reviewed 

Weldon Heyburn 

Ex-Jndge 

Hel Tiki (All Native Cast) 

Little Damozel Anna Neagle Principal 

Raturn af Chandu Maria Alba- 

Bela LugosI Principal 

White Heat Virginia Cherrlll- 

Hardle Albrtgh* 



Stand Up and Cheer (A) 435 (All Star Musical) 

Such Women Are Dangerous 

(A) 442 Warner Baxter- Rosemary Ames.. 

)65 Nights In Hollywood (G) 

514 Alice Faye-James Dunn 

Three on a Honeymoon (A) 433.6ally Eliers-Johnny Mack Brown. 
White Parade, The (G) 518... John Boies-Loretta Young 



Oct. 


19... 


...70. 


Aug. 


24.... 


68 


Sept. 


7.... 


88 


July 


20.. . 


.. 77 


June 


29, , , 


, . 78 


May 


4 


....80 


May 


4.... 


....81 


Oct 


12.... 


....74 


Mar. 


23... 


....65 


Nov. 


16.... 


. . . . 83 



.74. ...May 2« 

.81 Dec. 22 



..Sept I 



..Nov. 
..July 

. .Sept 

. .June 
..Apr. 



.Juna It 



..Hn. 
..July 

. . Oct 



17 
27 



27 Coming Attractions 



Charlie Chan in Paris (G) 526. Warner Oland Feb. 

County Chairman, The (G) 525. Will Rogers Jan. 

Dante's Inferno Claire Trevor-Alice Faye 

George White's 1925 Scandals 

534 Alice Faye-James Dunn 

Life Begins at 40 533 Will Rogers 

Little Colonel 531 Shirley Temple - L. Barrymore. . Mar. 

Lottery Lover (A) 523 "Pat" Paterson - Lew Ayres Jan. 

(See "In the Cutting Room," Nov. 17.) 

Man Lock (G) 521 Edmund Lowe-Victor McLaglan . . Jan. 

(See "East River" "In the Cutting Room." Oct. 20.) 

Mystery Woman 515 Mona Barrie-Gllbert Roland Jan. 

One More Spring 529 Janet Gaynor-Warner Baxter Feb. 

Recipe for Murder 522 Edmund Lowe-Victor McLaglen 

Redheads on Parade 536 John Boles-Claire Trevor-Alice 

Faye 

Thunder in the Night 528 Warner Baxter-KettI Galllan 

When a Man's a Man 527 George O'Brien Feb. 



I,'35 *70.Jan. 5, '35 

ll,'35 78.... Dec. 29 



l,'35. 
4, '35. 

25,'35. 

I8,'35. 
8,'35. 



.82. 



.69. 



I5,'35. 



82 



MOTION PICTURE HERALD 



January 12, 1935 



(THE RELEASE CHACT—CONT'D) 



GAUMONT BRITISH 



Features 

TItl* SUr 
CkB Chin Chow (fi) 3401.... Anna May Wong-Gtorgc R*bay..Oet. 

E*MtM0 (A> 3406 Evelyn Laye Dec. 

EvM-srcM (A) 3405 Jessie Mathews-Sonnia Hale Dee. 

iron Duke, The 3407 George Arllts Jan. 

Jaek Ahey 3404 Jaek Hulbert Jan. 

Little Friend (A) 3403 Nova Pilbeam-Matheson Lang Nov. 

Man of Aran (A) Robert Flaherty Dee. 

Power (A) 3402 Canrad Veldt-Benlta Hume Nov. 

Princess Charming (G) 3408. ..Evelyn Laye-Henry Wllcoxon.. ..Jan. 

INVINCIBLE PICTURES 

[Distributed through Chesterfield] 
Features 

Title Star "«'• 

Fuoltive Road (A) Erieh von Strohelm-Leslla Fen- 

ton-Wera Engels June 

Ghost Walks. The John Mlijan-June Cellyer Dee. 

One in a Million (0) Dorothy Wllson-C. Starrett Seirt. 

Port ef Lost Dreams (0) Wm. Boyd-Loia Lane Oct. 

Coming Attractions 

Symphony for Living Evelyn Brent, AI Shean 



Running Tim* 
Rel. Date Mlnutas 



IS... 

15... 

31... 
•35 
'35 

18... 



I. 



■35. 



95. 
...82... 
...98... 
. ..90... 
...74... 
. ..88 .. 
. ..77... 
..103... 
...81... 



Reviewed 

8a»t. 29 
Nov. 3 
June 23 
Dec. 22 



.Oet 
.Get. 
.Oct 



2t 
27 
IS 



Running Time 
Date Minutes 



1.. 

I.. 
15.. 
15.. 



...66... 



Reviewed 
Nov. 24 



66... 

68... 



. Nov. 24 
Nov. 24 



LIBERTY PICTURES 



star 

.Leila Hyams-Phllllps Holmes. 



Running Time 
Rel. Date Minutes 



.Oct. 8.. 



.Dee. 
.Sept. 



Features 

TIM* 

No Ransom (A) 1004 

Onee to Every Bachelor (A) 

1005 Marian Nixon-Neil Hamilton 

Take the Stand (A) 1003 Jack LaRua-Thelma Todd.. 

Two Heads on a Pillow (A) . . . ^ » . 

1006 Nell Hamllten-Miriam Jordan. . .Oct. 

When Strangers Meet 1002 Richard Cromwell-Arllne Judge.. July 

Coming Attractions 

Dizzy Dames M. Rambeau-Florine McKlnney 

Sehool'Vor'iBirlV (A) ' loO?! ! ! '. ! Sidney Fox-Paul i<eVly'. Mar". 22,*35 

Sweepstake Annlo Marian Nixon-Tom Brown 

Without Children (A) 1008... M. Churchill-Bruce Cabot 



14.. 
7.. 



2.. 
20.. 



, ..70.. 



. ..72.. 
...78.. 



Reviewed 
.July 21 

.May 10 
.Sept. II 



...71. 
...74. 



MAJESTIC 



Features 

Title 
Nigtat Alarm (G) 



Star 

505 Bruce Cabot-Judith Allen-H. B. 

Warner - Fuzzy Knight-Sam 

Hardy Dee. 

Perfect Clue, The (G) 512 David Manners-Dorothy Llbalra- 

Skeets Gallagher-R. Harolde- 

Robert Gleekler Dec. 

Scarlet Letter, The (A) 501 .. .Colleen Moore-Hardle Albright- 
Henry B. Walthall Sept. 

She Had to Choose (G) 504.. Larry "Buster" Crabbe-lsabol 

Jewell - Sally Blane • Regis 
Toomey Oet. 



Running Time 
Rel. Date Minutes Reviewed 



.65.... Sept. 22 



29. 
22. 



..•63... 
, ..70... 



. Dec. I 
July 14 



.65 Aug. 11 



MASCOT PICTURES 



21 .. 
21.. 
31 .. 



Features 

Title Star 

Crimson Romance (A) Ben Lyon-Sari Marltza Oct. I. 

In Old Santa Fo (Q) Ken Maynard-Evalyn Knapp. . . . -Nov. IS 

Little Men (G) Erin O'Brien-Moore R. Morgan . Dec. 25. 

Lost Jungle, The (Q) Clyde Beatty June is. 

Marines Are Coming, The William Halnes-Armida. . ....... 

Conrad Naget-Esther Ralston .. Nov. 20. 

Young and Beautiful (A) William Halnes-Judlth Allen Sept 2. 

Coming Attractions 

Behind the Green Lights Preston Foster 

METRO-GOLDWYN-MAYER 

Features „ , 

Title Star 

Babes In Toyland (G) Laurel and Hardy-C. Henry... . .Nov. 

Barretts of Wlmpole Street (A). Norma Shearer-Charles Laugh- 

ton-Fredrlc March sept. 

Band Plays On. The (G) Robt. Young-Betty Furness Dec. 

Chained (A) Jean Crawford-Clark Gable Aug. 

Death on the Diamond (G)... Robert Young-Madge Evans Sept. 

Evelyn Prentice (A) William Powell-Myma Loy Nov. 

Forsaking All Others (A).... Joan Craw(ord - Clark Gable ........ 

Robert Montgomery Dee. 

Gay Bride, The (A) Carole Lombard-Chester Morris.. Dee. 

Girl from Missouri, The (A).. Jean Harlow-Franchot Tone Aug. 

Have a Heart (Q) Jean Parker - James Dunn - 

Stuart Erwln - Una Merkel . . . .Sept. 
HIde-eut (G) Robert Montgomery - Maureen 

O'Sulllvan Aug. 

Hollywood Party (Q) (All Star Musical) ........... June 

Merry Widow, The (A) Maurice Chevalier - Jeanette 

MacDonald Nov. 

Outcast Lady (A) Constance Bennett - Herbert 

uin«« J Marshall - Hugh Williams Sept. 

Painted Veil, The (A) Greta Garbo-Herbert Marshall- 
George Brent Nov. 

Paris Interlude (A) Otto Kruger - Robert Young - 

Madge Evans - Una Merkel.. 
Straight Is the Way (A) Franchot Tone - Karen Morley - 

May Robson-Gladys George... 

Student Tour (G) Charles Butterworth-J. Durante 

Treasure Island (G) Wallace Beery - Jackie Cooper - 

Lionel Barrymore-Otto Kruger. .Aug. 

What Every Woman Knows (G). Helen Hayes-Brian Aherne Oet. 

Wicked Woman (A) Mady Chrlstlans-Chas. Blekford . . Dee. 

Comina Attractions 

After OtBce Hours C. Bennett-Clark Gable 

(See "Copy Cats" and "Town Talk" "In the Cutting Room," Dee. 
Biography of a Bachelor . .. j, , < 

Girl (A) R- Montgomery-Ann Harding Jan. 4, 

David Conperfleld (G) Frank Lawton - Freddie Bar- 
tholomew - W. C. Field - L. 
Barrymore-Edna M. Oliver. .. .Jan. 18, 

(See "In the Cutting Room." Dee. I.) 

Naughty Marietta Jeannette MacDonald - Nelson 

Eddy ■ •• 

Night Is Young, The (Q) Ramon Novarro-Evelyn Laye Jan. II, 

Reckless Jean Harlow-Wm. Powell 

(See "In the Cutting Room." Dec. 29.1 

Sequela (G) Jean Parker-Russell Hardle Feb. I, 

Shadow of Doubt Rlcardo Cortez-Vlrglnla Bruce 

Soriety Doctor Chester Morrls-V. Bruce Feb. 8, 

Vanessa: Her Love Story Helen Hayes-Robt. Montgomery 

West Point of the Air Wallace Beery-Robert Young 

Winning Ticket, The Leo Carrillo-L. Faienda Jan. 25, 

(See "In the Cutting Room." Nov. 17.) 



Running Tine 
Rel. Date Minutes 



.67 
.63. 
.72. 
.68. 



Reviewed 
Oct. 6 
Nov. 24 
Dee. 22 



. ..70. 



.Dee. 
.Sept. 



15 



Running Time 
Date Minutes Reviewed 



28 

14 

3 

7 

24 



. .July 

.Aug. 
.Oct. 



2 

28 

23 

27 

10 

5 



17.... 
19.... 
7.... 



..79.. 


..Nev. 


24 


III.. 


..Aug. 


4 


..85.. 


. . Dec. 


29 


•74.. 


. .Sept. 




..72.. 


. .Sept. 


29 


..80.. 


..Nov. 


3 


..74.. 


July 


21 


..84.. 


..Dee. 


I 


..82.. 


..Nov. 


17 


..74. 


..July 


21 


.82.. 


..Oct. 


27 


.82.. 


. .Aug. 


II 


70.. 


. .Jul* 


t 


100.. 


. .Sept 


8 


.79.. 


..8«pt 


8 


.86.. 


..Nov. 


10 


..73.. 


..July 


14 


..59.. 


..July 


28 


..87.. 


..Nov. 


10 




..July 


14 


. .92. . 


. .Oet. 


13 


.74.. 


. . Dec. 


1 



15) 
'35. 

'35. 



.84. 



.Dec. 29 



'35 82. 

'35 72. 



.Dec. 29 
.Nov. 17 



'35 

'35!!!ii 



MONOGRAM PICTURES CORPORATION 



Features 

TItU Star Rel, 

Flirting With Danger (G)3023. Robert Armstrong-Marlon Burns. -De*. 
Girl of the Limberlost (0) 

3001 Marian Marsh-Ralph Morgan Get. 

Girl 0' My Dreams (G) 3015. .Mary Carlisle-Creighton Chaney..N«v. 

Happy Landing (G) 3029 Ray Walker-Jacqueline Wells Sept. 

House of Mystery, The (G) 

2032 Verna Hlllle-Ed Lowry Juna 

Jane Eyre (G) 2014 Calln Cllve-Virginia Bruce Aug. 

King Kelly of the U. S. A. 

(G) 2012 Guy Robertson -Irene Ware Sept. 

Lawless Frontier (G> 3035 John Wayne-Shaila Tarry Nov. 

Lost In the Stratosphere (G) 

3020 June Callyer-Wlliiam Cagney Nov. 

Man from Utah, Tha (Q) 2044. John Wayne May 

Million Dollar Baby (G) Arllne Judge - Ray Walker • 

Jimmy Fay Dee. 

Monte Carlo Nights (A) 2024. .Mary Brian-John Darrow May 

Moonstone, The (G) 2030 David Manners-Phyllis Barry. .. .Aug. 

Mysterious Mr. Wong, The 

(A) 3022 Bela Lugosi-Wallaca Ford Dee. 

'Neath Arizona Skies (G) 3032. John Wayne-Shella Terry Dae. 

Redhead (A) 3012 Bruce Cabot-Graee Bradley Nov. 

Shock (A) 2034 Ralph Forbes-Gwenllian Gill Aug. 

Sing Sing Nights (A) Conway Tearie-Mary Doran Dae. 

(See "in the Cutting Room," Oct. 20.) 

Star Packer, The (G) 2041 John Wayne-Verna Hillla July 

Successful Failure. A (G) 3024.Wm. Collier, Sr. - Lucille 

Gleason Oct. 

Tomorrow's Youth 3021 Diekia Moore • Martha Sleeper- 
John Milljan-Glorta Shea Sept. 

Trail Beyond, Tha (G) 3031.... John Wayne-Verna Hillle Oet. 

Women Must Drass Minna Gombell-Gavin Gordon. . .Jan. 

(See "In the Cutting Room," Dee. I.) 



Running Tina 
Data Minutes 

1 70... 



IS.... 
17.... 



15. 
22. 



...86. 
...65. 
...63. 

,..61. 
...65. 



.54. 



Ravlawed 
.Not. ir 

.Sa»t I 
.Nm. II 
.Aug. 4 

.'julV'ii 
.Sapt II 



15. 
15. 



.«4. 

.55. 



29 *65. 

20 62. 

20 62. 



22. 

S. 

I. 

I. 
IS. 

30. 

15. 



...68. 
...52. 
...76. 
. ..66. 
,..60. 



.Oct. 27 

. Dee. 29 
.AugVii 



.Da*. II 

.Sept. 22 
.July 28 



..54. 
..62. 



15 63. 

22 55. 

2,'35 



.Get. i 

!sept."23 



..Oet. 13 Coming Attractions 



Dawn Rider, The John Wayne 

Great God Gold Sidney Blaekmer-Gloria Shea. 

(See "In the Cutting Room," Dec. 15.) 

Mystery Man Robert Armstrong 

Nut Farm, The Wallace Ford 

(See "In the Cutting Room," Dec. 8.) 

Rainbow Valley John Wayne-Luellle Brown... 

Reckless Romeos 3019 Robt. Armstrong-Wro. Cagney. 

Texas Terror John Wayne 



PARAMOUNT 

Features 

Title 

Behold My Wife (A) 3419 

Belle of the Nineties (A) 3353. 
Cleopatra (A) 3410 



College Rhythm (G) 3417 

Crime Without Passion 

(A) 3402 

Father Brown. Detaetlva (G) 

3420 

Here Is My Heart (G) 3423... 
Home on the Range (G) 3421. 
(See "Code of the West," 

It's a Gift (G) 3418 

Ladles Should Listen (A) 3401 
Lemon Drop Kid (G)34ll... 
Llmehouse Blues (A) 3415... 

Menace (A) 3413 

Mrs. Wiggs of the Cabbage 
Patch (G) 3407 



Star Rel. 

Sylvia Sidney-Gene Raymond Dec. 

Mae West Sept. 

Claudette Colbert - Henry Wll- 
coxon - Warren William Oct 

Joe Penner-Lanny Ross Nov. 



Running TIma 
Data Minutes 

7 79... 

21 75... 



Reviewed 

Aug'.'M 



5. 
23. 



Claude Rains Aug. 24. 



Walter Cannolly - Paul Lukas - 

Gertrude Michael Dec. 

BIng Crosby- Kitty Carlisle Dec. 

Jaskla Coogan-Randolph Scott Dee. 

"In the Cutting Room," Oct. 27.) 

W. C. Fields-Baby LeRoy Nov. 

Gary Grant-Frances Drake Aug. 

Helen Mack-Lee Tracy Sept. 

George Raft-Jean Parker Nov. 

Paul Cavanagh Oet 



.101.... Aug. 25 
.•83....Nav, 10 

..70.... Aug. 25 



21. 
25. 
21. 



•65. 
.76. 
.55. 



. Dec. 
.Dee. 



Now and Forever (G) 3406.. 
One Hour Late (G) 3422.... 
Pursuit of Haplness, The 

(A) 3409 



.Pauline Lord • W. C. Fields - 
Zasu Pitts - Kent Taylor - 

Evelyn Venable Oct. 

.Gary Cooper-Carole Lombard Aug. 

.Joe Morrison-Helen Twelvetrees. . Deo. 

.Francis Lederer - C. Ruggles- 

Mary Boland - Joan Bennett ... Nov. 

.Richard Arlen-lda Lupino Oet. 

.BIng Crosby-Miriam Hopkins Aug. 

.Randolph Scott-Gall Patrick Sept. 

.Lee Tracy-Helen Mack Sept. 



30 

3 

28 

9 

28 



It 

31 

14 



..68. 
..60. 
.•68. 

..66. 
..58. 



.73. 
.82. 
.75. 



.Nav. n 

.July 14 

.Sept. 21 

. Dec. 22 

.Oct. IS 



.Aug. 25 
.Aug. 4 
.Dee. 8 



16.... 
12.... 
10.... 
21.... 
8.... 



...72. 
...'65. 
....85. 
....57. 



.Sept. 15 
.Oct. 8 
.July 
.Sept 



14 
8 

.Sept. 22 



Ready for Love (G) 3412 

She Loves Me Not (A) 3404. 

Wagon Wheels (G) 3408 

You Belong to Me (Q) 3405.. 

Coming Attractions 

All tha King's Horses Mary Ellis-Carl Brlsson Feb. I5,'35 

Caprice Cspagnole (A) Marlene Dietrich-Cesar Romero 

(See "In the Cutting Room," Nov. 17.) 

Car 99 Fred Mac Murray 

Enter Madame (A) 3414 Ellssa Landl-Cary Grant Jan. 4."35....»82 Nov. 3 

Gilded Lily, The (G) 3426 C. Colbert-Fred MacMurray Jan. 25. '35 *80.Jan. 5, '35 

Lives of a Bengal Lancer (G) 

3427 Gary Cooper-Franehot Tone Jan. I8,'35. . .'105. Jan. 5.'35 

Milky Way. The Jack Oakie-Lee Tracy 

Mississippi BIng Crosby - W. C. Fields - 

Joan Bennett 

Now I'm a Lady Mae West 

Once in a Blue Moon 3425 J. Savo-Mlchael Dalmataff Jan. I8.'3S 

President Vanishes (G) 3418. . Arthur Byron-Janet Beeeher Jan. ll.'SS 83 Nov. 14 

Private Worlds 0. Colbert-J. Bennett-C. Boycr 

Rocky Mountain Mystery. ...R. Scott-Chas, "Chic" Sale 

(See "Vanishing Pioneer" "In the Cutting Room," Nov. 10.) 

Ruggles of Red Gap (G) Charles Laughton-Mary Boland- 

Charles Ruggles-Zasu Pitts Feb. 28,'35 

(See "In the Cutting Room," Nov. 17.) 
Rumba George Raft-Carole Lombard Feb. 8,'35 

(See "In the Cutting Room." Dee. I.) 

Win or Lose Joe Morrlson-Dlxle Lee 

Wings in the Dark (A) 3424. .Gary Grant-Myrna Loy Feb. I,'35 

(See "In the Cutting Room," Nov. 10.) 



PRINCIPAL 



Features Running TIma 

jlt\» Star Rel. Date Minutes Reviewed 

Little Damozel 722 Anna Neagle-James Ronnie June II 59 

Peek's Bad Boy (G) Jackie Cooper-Thomas Malghan- 

, Dorothy Petersen - 0. P. Heg- 

gle-Jackle Searl Oet. 19 70.... Sept. S 

Return of Chandu, The (G) _ . . 

300-312 Bela Lugosl-MarIa Alba Oet. I 85 



RKO RADIO PICTURES 

Features 

Title Star 

Adventure Qlrl (0) 4148 Joan Lowell 

Age af Innoeenee, Tba (A) BOS.Irene Dunne-John Boles. 



Running Time 
Rel. Data Minutes Reviewed 

.Aug. 17 82 Sept. 8 

.Sept. 14 78.... Aug. 25 



January 12, 1935 



MOTION PICTURE HERALD 



83 



(THE CELCASC CHACT— CONT'D) 



Rsvlawad 
.Oet. 27 
.Oct. e 
.Junt 16 



July 21 

June 23 

Oct. 27 

J una 30 



22 82.... June 23 

7 64 



Dee. 
July 



22 
7 



Runuing Time 

TItl* Star Rel. Date MInutea 

Anne of Graan Gablee (G) 607. Anna Shirlay-Tom Brewa Nev. 23 79... 

By Yeur Leave (A) SOt Genevieve Tobln-Frank Morgan. . .Nov. 9 *80... 

Baehelor Bait (0) 4141 Part Kelton-Stuart Ervln July 27 74'/a. 

Oangeroui Corner (A) Ml Melvyn Douglai-Vlrglnia Bruao- 

Conrad Nagal Oet. S 67 

(See "In the Cutting Room," Aug. 18.) 
Down to Their Lait Yaeht (G) 

4IS> Sidney Blaekmer-Sldney Fox. ...Aug. SI 64. ...Sept. 20 

Fountain, The (A) 901 Ann Harding • Brian Aherao • 

Paul Lukat Aug. SI 84 Aug. 11 

Gay Dlvoraoo, The (G) SOS Fred Attalre-Glnger Regan Oat. IS •107 Oet. IS 

Gridiron Flaah (G) 511 Eddie Gulllatt-Betty Furnaaa Oat. 26 64 

(See "The Klak Off," "In the Cutting Room," Sept. 8.) 

Hat, Coat, and Glove (A) 4IIO.RIaardo Cortez- Barbara Rebblna. .Aug. 27 64... 

Hie Greateat Gambia (A) 4l24.Rlehard DIx-Darathy Wilaaa Aug. 10 7QV2. 

Kentuaky Kamele (G) 508 Wheeler & Waelsey Nov. 2 75.... 

Let'a Try Again (A) 4144 Diana Wynyard-Cllvo Brook July 6 67... 

Life of Verglo Winter* (A) 

4140 Ann Harding-John Bole* Jul* 

Lightning Strike* Twieo (G) 

517 Ban Lyon-Pert Kelton Dee. 

(Sea "In the Cutting Ream," Oet. 6.) 

LIttI* MInliter (0) 512 Katharine Hepburn-John Boal Dea. 28 *II2.... 

Of Human Bondage (A) 4l05..Le*lle Howard-Botto Davl* July 20 83... 

RIekoet Girl la the World, TheMlrlam Hopklnt-Joal McCraa> 

(A) 504 Fay Wray-Reglnald Danny. ...Segt 21 76.... 

Silver Streak, The (G) 513 Sally Blano-Charles Starrett Dee. 21 72... 

Stlngarae (A) 4143 Irene Dunne-Richard DIx May 25 76i/i. 

Their Big Moment (Q) 4141. ..Zasu Pitts - Slim Summerville - 

Wm. Gaxten-Brueo Cabot Aug. 

Wednuday'* Child (G) 510 Karen Merley-Edward Arnold Oat. 

We're Rich Again (G) 4145... Marian Nixon - Blllle Burka • 

Reginald Denny - Buetar 

Crabbe - Edna May Oliver July 

Woman In the Dark (G) Fay Wray-Ralph Bellamy Nov. 

Coming Attractions 

Becky Sharp Miriam Hopkins 

Boy of Flanders Frankie Thomas-Helen Parrish 

Captain Hurricane James Barton-Helen Westley 

Enchanted April, The (A) Ann Harding-Frank Morgan Jan. 25,'35 *78.. 

Grand Old Girl (G) 519 May Robson-Hale Hamilton Jan. I8,'35 72.. 

(See "Portrait of Laura Bales," "In the Cutting Room," Oct. 27.) 

Laddie John Beal-Gloria Stuart 

Murder on a Honeymoon Edna May Oliver-J. Gleason 

Red Morning (A) 515 Stelll Duna-Regi* Toomey Dee. 14 66 

(See "Girl of the Islands," "In the Cutting Room," Sept. 29.) 

Roberta Irene Dunne - Fred Aitaire - 

Ginger Rogers 

(See "In the Cutting Room," Dec. 29.) 

Romance In Manhattan (G) SIS.Francis Lederer-Ginger Roger*. . .Jan. Il,'35 78. ...Dm. I 

Wa*t of tho Poae* (G) 516 Richard DIx-Martha Sleeper Jan. 4,'35 69. Jan. 5, '35 



17.. 
26.. 



13. 
9. 



. ..68. 
...69. 



...71'/,. 
...70... 



Sept. IS 

. Dec. 8 

.May 12 

.July 28 

Sept. 28 



June 23 
Dee. 8 



Dae. IS 



STATE RIGHTS 



Dlsfr 



. M. J. Randal Oct. 29 85.... Nov. 

12 75 Dee. 

10 69 Sept. 

12 105.... Oet. 



Features 

Title Star 
Are You a Mason? (A)...Sonnlo Hale .. 
Battle, The Charle* Beyer- 
Merle Oberon N'*; 

•Irlde of the Lake (A) Gina Malo Amer Anglo Sept. 

Oeeartar, The (A) Borlo LIvanev Garrison Film ...Oet. 

Dealers in Death (A) Topical Films Dec. 

Life in the Congo (G) Kinematrade Nov. 

Loyalties Basil Rathbone Harold Auten ....Oat. 

Man of Courage (G) Eureka Nov. 

Norah O'Neaie Lester Matthews Oct. 

Maryjka Ina Benita Principal Film. ...Dec. 

Ticket To A Crime (G)... Ralph Graves Syndicate Dec. 

War Is A Racket (A) Eureka Prod Dec. 

Woman Condemned Claudia Dell Marcy Picture* Apr. 



Running Time 
Rel. Date Minute* Reviewed 



13. 

29... 
24.. 

12.. 

24 . . 

I.. 
15... 



.68 Dea. 

, . .60 Dec. 



.74. 
...95... 
...66... 
...65.. 
. ..67.. 
..68.., 
...66... 



Nov. 
Nov. 

.Nov. 
.Dec. 
.Dec. 
.Dec. 



I 

29 
27 
22 

29 
S 
24 

3 
15 
29 
29 



UNITED ARTISTS 

Features 

Title 

Affair* of Colllnl, Tho (A). 

(Reviewed under the titio ' 

Bom to Be Bad (A) 

Bulldog Drummend Strike* Back 

(A) 

Count of Monto Criato, Tho (G) 
House of Rothschild, The (G). 
Kid Million* (G) 



Lait Gentleman, Tho (G>.. 
Mighty Bamum, The (G). 



Star 

Fredrle March ■ Constance Ben- 
nett-Frank Morgan-Fay Wray..Au8. 24. 
The Firebrand") 

Lorotta Young-Cary Grant May IS 



Running Time 
Rel. Date Minutes Reviewed 



79.... Apr. 21 

61 Juno 9 



Our Dally Bread (G) 

Private Life of Don Juan, Tho. 

Transatlantle Merry-Go-Round 
(A) 



Ronald ColAian-Loretta Young.. ..July 

Robert Donat-Ellssa Landl Sept. 

George Arliss Apr. 

Eddie Canter - Ann Sotharn • 

Ethel Merman Doe. 

George Arliss Sept. 

Wallace Beery - Adolphe Men- 

Jou-Janet Beeeher-V. Bruce Dee. 

Karen Morley-Tem Keeno Sept. 

Douglas Fairbanks, Sr. • Merle 
Oberon Nov. 



28.. 
21.. 



25. 
28. 



30. 



...83.... May 19 

.*ll3....Sept 8 

...86. ...Mar. IS 

..*92....eet. » 

...72. ...May II 

.*I05....Dee. I 

...74.... Aug. 18 

Sept. 22 



Gene Raymond-Nancy Carroll- 
Sydney Howard-Jack Benny Nov. 2.. 

Anna Sten-Fredric Marsh Nov. 16.. 



...92.... Nov. 17 
..•83.... Sort. M 



Wa Live Again (A) 

Coming Attractions 

Brewster** Million* Jack Buchanan-LIII Damlta 

Call of tho Wild, The C. Gable-Leretta Young Mar. I5,'35 

Cardinal Richelieu George Arliss Apr. 21, '35 

Cllva of India Ronald Colman-Loretta Yeung Jan. 25,'35 

(See "In the Cutting Room," Dec. 8.) 

Congo Raid Leslie Bank* - Paul Robeeon - 

Nina Mae MacKlnney 

Folios Bergere de Pari* Maurice Chevalier-Merle Oberon.. Feb. 22,'35 

Le* Ml*erables Fredric March-C. Laughton Mar. 22, '33 

Nell Gwyn (A) Anna Neagle-Cedrle Hardwieke.. .Apr. 5,'35 75 July 

100 Years From Now 

Runaway Queen Anna Neagle-Fernand Graavey. . .Dee. 21 

Scarlet Pimpernel, The Leslie Howard-Merle Oberon Feb. 15/35 

Wedding Night, The Anna Sten-Gary Cooper Mar. 8,'35 



14 



UNIVERSAL 

Features 

Title 

Blaak Cat, Tho (A) 7010 

Cheating Cheater* (S) «022... 
Embarrassing Moment* (6) 

7023 

Gift of Gab (6) S03D 

Great Expectations (G) 8029.. 

Human Side, The (G) 7029.... 
Imitation of Life (G) 7003.... 
I Give My Love (G) 7004.... 
I've Been Around (A) 8025... 
Little Man. What New? (A) 

7007 

Man Who Reclaimed HI* Head 

(G) 8028 



Running Time 
Rel. Date Minutes Reviewed 



Star 

Boris Karloff - Bela LugosI • 

David Manners May 7 65 May 26 

Cesar Romero-Fay Wray Nov. 5 67 Dec. 29 

Chester Morris-Marian Nixon July 9 67 Oet, 8 

Edmund Lowe - Gloria Stuart - 

Alice White Sept. 24 *7I....Sept. IS 

Henry Hull-Jane Wyatt-Philllps 

Holmes Oet. 

Adolphe Menlou-Dorls Kenyon.. .Aug. 
Claudette Colbert-W. William.. .Nov. 

Wynne Gibson-Paul Lukas June 

Cheiter Morrl* Dea. 

Margaret Sullavan - Douglass 

Montgomery June 4 98 May 28 

Claude Rains-Joan Bennett Dec. 24 •80. 



22 

27 

28 

25 

31 



102.. 
.*60.. 
.III.. 
..69.. 

.*75.. 



. .Oct. 
. .Aug. 
..Dee. 
. .Juno 
. . Dec. 



.Dee. 



20 
18 
I 

2 
29 



Title Star Rel. Data 

Million Dollar Ranaon (A) 

8014 Mary Carlisle - Edward Arnold - 

Phillips Holmes Sept. 17.... 

One Exciting Adventure (0) 
8027 BInnle Barnot-Nell Hamilton- 
Paul Cavanagh Oct. IS 

Secret of tho Chateau (G) 8033.Clalre Dodd-Clark William* Dee. 3 

Strange Wive* (G) 8020 Juno Claywerth- Roger Pryor Dea. 10.... 

Reeky Rhodea (G) 8001 Buck Jonee-Shella Terry Sept 24.... 

There'* Alway* Tamarrow (A) 
803S Frank Morgan -Elizabeth Young- 
Lola Wllson-Binnio Barnoa Sept. 10.... 

Wake Up and Dream (G) 8021. Ruse Columbo - June Knight • 

Roger Pryor Oet. I.... 

When a Man Seea Red 8082... Buck Jones Nev. 12.... 

Coming Attractions 

Good Fairy, The (A) 8003 Margaret Sullavan - Herbert 

Marshall-Frank Morgan Feb. i8,'35. 

(See "In the Cutting Room," Dec. I.) 

Great Ziegfeld, The SOOS William Powell-Fanny Brice 

It Happened in New York Lyie Talbot- Heather Angei 

Life Return* (G> Onslow Stevens-Loi* Wilson 

(See "In tho Cutting Room," Oct. 13.) 
Mystery of Edwin Oreod 8024. .Claude Rains-Heather Angel Feb. 4,'3S. 

(See "In tho Cutting Room," Dec. 15.) 
Night Life of tho God* (G) 

8008 Alan Mowbray 

(See "In the Cutting Room, Sept. 8.) 

Notorious Gentleman, A 8032.. Charle* Biekford-Helen Vinson.. Jan. 2I,'35. 
(See "I Murdered A Man" "In the Cutting Room," Dec. 15) 

Prince** O'Hara 8013 Jean Parker-Chester Morris Jan. 2S,'$S.. 

Rendezvous at Midnight (A) 

8031 Ralph Bellamy Feb. II,'S5. 

(See "In the Cutting Room," Nov. 17.) 
Return of Frankenstein, The 

8009 Boris Karioff , 

Straight from tho Heart Mary Aster-Roger Pryor - Baby 

Jane Jan. I4,'35. 

(See "In the Cutting Room." Dec. I.) 
Transient Lady 8019 ..Gene Raymond-Henry Hull Feb. 28,'35.. 



Running Tl 
Minutes 



mo 

Reviewed 



....67.... Sort, n 



...•73.. 

....69.. 
....75.. 
....60.. 



..Oat. ■ 

..SopL IS 

..Dea. • 

. . Dae. 22 



..87... 
..78... 



.Ntl. 
.Oat 



I 

M 



WARNER BROS. 



Features 

Title 

BIg-Hearted Herbert (G) 830. 



Rel. Date 



22. 
IS. 



I.. 
8.. 



28. 

3. 



21... 
II.., 
24... 

IS.., 
IS.., 

19... 



22. 



Star 

.Guy Kibbee-Aline MacMahon 

Patricia Ellls-Phllllp Reed.. ..Oet. 

Case of the Howling Dog, The 

(G) 822 Warren Wllilam-Mary Attor Sort. 

Church M ou*e Laura La Plant* Dea. 

Dames (G) 453 Ruby Keeler - Dick Powell - 

Joan Blendell Sort. 

Desirable (A) 821 Jean Mulr-George Brent Sept 

Friends of Mr. Sweeney (G) 

475 Charlie Ruggles-Ann Dvorak July 

Firebird, The (A) 825. ....... Verree Teasdaie-Rlcardo Cortez. .Nov. 

Here Comes tho Navy (G) James Cagney - Pat O'Brien - 

Gloria Stuart July 

Housewife (A) 478 George Brent-Bette Davis Aug. 

I Am a Thief (6) Mary Astor-Rleardo Cortez Nov. 

Kansas City Prince** (0) 810. Joan Blendell • Glenda Farrell • 

Robert Ametrong Oat 

Madame Du Barry (A) 452.... Dalares Del Rio- Victor Jory Oet. 

St. Loul* Kid, Tho (G) 817. ..James Cagney Nov. 

Reviewed under the title, "A Perfect Week-End") 
Secret Bride, The Barbara Stanwyck - Warren 

William Dee. 

(See "Concealment" "In the Cutting Room," Oct. 27.) 
Sweet Adeline (G) 802 Irene Dunne-Denald Wood* Dee. 29 

Coming Attractions 

Bordertewn (G) 806 Paul Muni - Betto Davis - Mar- 
garet Lindsay Jan. 5, '35. 

(See "In the Cutting Room," Sort. 29.) 
Devil Dogs of the Air (G).... James Cagney - Pat O'Brien - 

Margaret Lindsay ..Fob. 9.'3S 

(See "In the Cutting Room," Nov. 3.) 

Earthworm Tractor (story) .... Joe E. Brown 

Florentine Dagger, The Donald Woods-Margaret Lindsay 

Goose and the Gander Kay Francis-George Brent 

Green Cat Bette Davis 

Haircut ....George Brent-Jean Muir 

Irish In Ui, The Jame* Cagney-Pat O'Brien 

King of the Ritz Wiiiiam Gargan-Patrlla Ellis 

ititldsummor Night'* Dream... All Star 

Money Man Edw. G. Roblnson-Betto Davis 

Oil for the Lamps of China. ..J. Hutchinson-Pat O'Brien 

Present from Margate, A Kay Francis-Ian Hunter 

Right to Live (G) George Brent-J. Hutchinson Jan. 26,'3S. 

(See "In the Cutting Room," Nov. 3.) 
Sweet Music (G) 805 Rudy Vallee-Ann Dvorak Fob 23,'35 

(See "In the Cutting Room," Nov. 24.) 
White Cockatoo (A) Jean Mulr-Rlcardo Cortez Jan. I9.'35 

(See "In the Cutting Room," NAv. 3.) 

OTHER PRODUCT (FOREIGN) 

Features 
Title 

Bella Donna (A) 

Broken Melody, The.. 



Running Time 

MInutea Rovlawtd 



•60.... Aug. 25 
.75....8*«t I 



.90.... Aug. 2S 

.68....Aut. H 

.68....Aig. IS 

•75.... Oet IS 

.86. ...July 7 

.69.. ..July IS 

.64. ...Nov. 17 

.64.... Aug. IS 

.77.... Aug. IS 

.67.... Oet as 



•82. 



.DM, IS 



Broken Rosary, The. 

Broken Shoes 

Camels Are Coming, The.. 

Czar Wants to Sleep (A).. 
Crime on the Hill (A).... 

Doctor's Orders 

Everything for the Woman. 
Forbidden Territory, The. 
Gay Love (A) 

Girls Will Be Boys (G)... 

Green Pack 

House of Greed 

Lady in Danger (A) 

Madame Bovary (A) 

Marionettes 

Man Who Knew Too Much 

The (G) 

Miracles 

Mister Cinders 

My Song Goes Round the 

Werld (G) 

My Song for You 

My Wife the MIm... 



Running Time 

Star DIst'r Rel. Date Minutes Reviewed 

Mary Ellis Gaumont British 85. Jan. 5,'35 

John Garrlck- 

Merle Oberon Oct. 30 68 Dec. I 

Giovanni Butcher-British Nov. 10 

M. Kllmov Amklne Mar. 28 85 

Jack Hulbert Gaumont British » 85 Nov. ID 

M. Yanshin Amkino Dec. 8 88 Dee. 22 

Judy Kelly British Int'l 60 Oet 29 



5,'35 



Petersburg Nights (A)... 

Rakoczl March 

Roadhoiise (G) 

Stella BlolantI 

Ti Galazia Keria 

Three Songs About Lenin. 
Thunderstorm (A) ... 
Unfinished Symnhony (G) 
Waltz Time in Vienna... 



Leslie Fuller British Int'l 75. Jan. 

Tiber Von Halmay..Danuba Pictures . .Oct. 10 84 

Gregory Ratoff Gaumont British 87 N 

Florence Desmond- 
Sophie Tucker British Lion Sort. 

Dolly Haas Assoc. British Oet. 

John Stuart British Lion Nov. 

V. Gardin Amklne Aug. II 74 

Tom Walls Gaumont British 63 Dec. 

Pierre Renoir John Tapemoux. . . Nev. 17 100 Dee. 

L. Leonldoff Amklne May 5 83 

Leslie Banks, Edna 

Best Gaumont British 80 Dec. 29 

V. Gardin Amkino Oet. IS 68 

Clifford Melllson ...British Int'l Nov. IS 

John Loder Oet. 20 

Jan Klepura Gaumont British Nov. 10 

Irene Agal- 

Paul Javor Danube Pictures. .Aug. 26 79 

B. Dobron Ravov Amkino Seirt. 8 97 Sort. 22 

Paul Javor Danuba Nov. 12 89 

Violet Loralne Gaumont British 75 Dec. 29 

(Greek Feature) ...Frank Norton Oct. IS 115 

(Greek Feature) ...Frank Norton ....Oct. IS 100 

Amkino Nov. S 64.... Nov. 17 

A. K. Tarasova Amkino Sort. 28 80 Oet. • 

Marta Eggerth Gaumont British..,. . Oet IS 

Renate Mueller Ufa Dec. I 



84 



MOTION PICTURE HERALD 



January 12, 1935 



(THE RELEASE Ct1ACT"C€NT'E)) 



SHCCT 
EIIjHS 

lAll dates are 1934 unless 
otherwise stated} 

CELEBRITY PROD'TIONS 

Title R«l' DiXt MIn. 

COMICOLOR CARTOONS 

Jack and the Beanstalk Jan. 2 8 

The Little Red Hen Feb. 16 7.... 

The Brave Tin Soldier Apr. 7 7.... 

Puss in Boots May 17 Irl.. 

The Queen of Hearts June 25 7 

Aladdin Aug. 10 7.... 

The Headless Horsemen Get. I Irl.. 

The Valiant Tailor Get. 29 Iri.. 

Don Quixote Nov. 26 8.... 

Jack Frost Dec. 24 ....8.... 

Little Black Sambe Jan. 2I.'35. . I .H . . 

Bremen Town IHusiclans Feb. I7,'35. . I rl . . 

Old Mother Hubbard Mar. I7,'35..l rl.. 

Robinson Crusoe Apr. I4,'35. . 1 rl . . 

COLUMBIA 

Title Rel. Date MIn. 

BROADWAY COMEDIES 

Back to the Soil Aug. 10 2 rit. 

Hollywood Here We Come 

Punch Drunks July 13 2 ris. 

1 934-35 

Counsel en De Fence Oct. 25 20 

Harry Langdon 

Horse Collars 

(3 Stooges) 

In the Dog House 2U 

Andy Clyde „ . ,, .o 

It's the Cats Oct. II.. ..19.... 

Andy Clyde „ ^ „„ ,« 

Men In Black Sept. 28. . . . 19. . . . 

(3 Stooges) 
One Too Many 

Leon Errol 

Perfectly MIsmated 20 

Leon Errol 

Restless Knights 

(3 Stooges) „„ 
Three Little Pigskins 20 

(Stooge Comedy) 

COLOR RHAPSODIES 

1934-35 

A Cat, A Bell and A Mouse 

Babes at Sea Nov. 30 

Holiday Land Oct. 26 

Make Believe Revue, The 

Shoemai(er and the Elves 

KBAZY KAT KARTOONS 

Masquerade Party May II Irl.. 

1934-35 „ . _ 

1. The Trapeze Artist Sept 7 

2. Katnlps of 1940 Oct. 12 7.... 

S. Krazy's Waterloo Nov. 16 7 

4. BIrdman 

5. Hotcha Melody 

5. Goofy Gondolas 

LAUGHING WITH 
MEDBURY 
In Ethiopia Juno IJ I rl.. 

7— In the Islands of the 

Pacific July a rt.. 

8— Among the Latins Aug. S I rl.. 

1934-35 

Laughing With Medbury „ , 

In the Arctics Sept. 15. . . . 10. . . . 

In Malasyla Oct. 20 

Among the Caeoons Nov. 9 

At a County Fair Dec. 7 10 

Medbury in Hollywood 

LIFE'S LAST LAUGHS 

"34-35 „ . 

No. I— Sept. 15 

No. 2— Oct. 12. ...10.... 

No. 3— Nov. 9 

MARCH OF THE YEARS . , 

No. 9— May 15 1 rl.. 

MICKEY McGUIRE 

COMEDIES . „ , 

9— Mickey's Medicine Man. .May 18 2 rls. 

MINUTE MYSTERIES . . 

No. 8 — Simple Solution July 6 Irl.. 

No. 9— By Persons Un- . , 

known July l< < f' - 

No. 10 — The Professor 

Gives a Lesson Aug. 3 Irl.. 

MUSICALS 
No. 7— Tripping Through 

the Tropics July 27 2 rls. 

No. 8— The Happy Butterfly 

No. 9 — The Gloom Chasers 

SCRAPPY CARTOONS 

eioom Chasers. The ; ■ • 

Berappy's Relay Race July 7 1 rl. 

Serappy's Experiment 8. .. 

Scrappy's Ghost 

1934-35 

Concert Kid Nov. 2 

Graduation Exercises 

SCREEN SNAPSHOTS , , 

No 9 June 8 1 rl . . 

SPICE OF LIFE 

'934-35 „ . .» 

Ne I Sept. 10 10 

No. 2 — Sept. 29 10 

No. 3 — Nov. 2 II 

WORLD OF SPORT 

Anything for a Thrill I rl.. 

Cyclomanla May 30 1 rl.. 

Decks Awash ....... Aug. 10 Irl.. 

Harnessed Lightning May 17.. ..Irl.. 

Heloh-Ho the Fox June 20 1 rl.. 

1934-35 

Flying Plqsklns Nov. 3 

Good Golfers Start Young. Sept. 20 10 

Polo Thrills Oct. 12 10 

Thrill Flashes 



Title Rel. Date Min. 

SEMI-FEATURES 

AND SHORTS 

Bride of Samoa Mar. I 26 

Dhump Nov. 1. ..IS 

Frankie and Johnny Oct. 1 8 

Charles Laughton 

Mire Unga Aug. 15 

Prisoner Sept. 15 II... 

Retribution of Clyde Bar* 

row artd Bonnie Parker. ..July 10 20.... 

Stars In the Making Oct. I 17 

Frank Albertson 
Sword of the Arab Sept. 15 28 

Duncan Ronald* 
Yokel Dog Makes Goad Sept. I II 

EDUCATIONAL 

[Distributed through Fox Rims] 

Title Rel. Date MIn. 

ANDY CLYDE COMEDIES 
Half Baked Relations June I 19 

BATTLE FOR LIFE 
Nature's Gangsters June 15 7 

BING CROSBY 

SPECIALS 

1 — I Surrender Dear Aug. 3 22 

2— One More Chanet Aug. 31 20 

3— Billboard Olrl Oct. 5 21 

4 — Dream House Sept. 28 19 

CORONET COMEDIES 

An Ear For Music Mar. 22.'35. .2 rl*. 

Easy Money Feb. 8.'35..2rls. 

Hello. Sailors Aug. 17. ...20.. 

Rural Romeos Nov. 16 20 

Second Hand Husband Oct. 26 19 

Super-Stupid Sept. 14 19 

Two Lame Duck* Nov. 30 18.... 

FROLICS OF YOUTH 

Boosting Dad De*. 21.... 2 1 

Campus Hoofer. Th* Nov. 9 19 

Educating Papa Nov. 2 16 

Little Big Top, The Feb. I,'35..2rls. 

MARRIAGE WOWS 

SERIES 

Domestic Bllssters Oct. 12 19 

Dumb Luck Jan. 18/35. .2 rls. 

How Am I D*lng7 Jan. 4,'35.20 

MERMAID COMEDIES 
No Sleep on the Deep Apr. 8 21 

MUSICAL COMEDIES 

Big Business Dec. 7 It 

Girl from Paradise, The... Nov. 23 21 

Good Luck— Best Withes. . .Aug. 24 21 

Nifty Nur»es Oct. 19 20 

She's My Lilly Sept. 7 22 

ROMANTIC JOURNEYS 
Paradise of the Paelfis June I 9 

SONG HIT STORIES 

Bounding Main, Th* Nov. 16 10 

Gay Old Days Jan. 4,'35..lrl.. 

House Where I Was Born 

The Oct. 26 10 

Mountain Melody Aug. 31 10 

Song Plugger Feb. I. '35.. Irl.. 

Time on Their Hands Sept. 14 II 

Way Down Yonder Dee. 7 11 

STAR COMEDY 

SPECIALS 

Dog-Gone Babies July 6 20.... 

STAR PERSONALITY 

COMEDIES 

Gentlemen ef the Bar Dec. 28 18 

His Lucky Day Sent. 21 20 

One-Run Elmer Feb. 22. '35 2 rls. 

Palooka From Padueah Jan. 1 1, '35. .2 rls. 

TERRY-TOONS 

Black Sheep, The Oct. 5 8 

Bull Fight, The Feb. 8.'35..lrl.. 

Busted Blossoms Aug. 10 8 

Dog Show. The Dee. 28 

Fireman Save My Child . . .. Feb. 22,'35. . I rl . . 

First Snow. The Jan. 1 1. '35.. I rl . 

Hot Sands Nov. 2 8 

Jack's Shack Nov. 30 6 

Jail Birds Sept. 21 • 

Magic Fish, The Oct. 19 8 

Mice In Council Aug. 24 6 

My Lady's Garden July 13 8 

See the World June 29 6 

Slow But Sure June 15 8.... 

South Pole or Bust Dec. 14 

Tom Tom the Piper'* Sen. Nov. 16 8 

What A Night Jan. 25.'35. . I rl. . 

Why Mules Leave Heme... Sept. 7 8 

TOM HOWARD 

COMEDIES 
Wrong Bottle. The July 13 18 

TREASURE CHEST 

Bosom Friends Mar. 30 8 

Harlem Harmony Dee. 21 Irl . 

Hollywood Gad-About Oct. 5 9 

Hollywood Movie Parade, 

The Nov. 2 9 

Pagllaecl Apr. 6 II 

Then Came the Yawn Aug. 10 8 

Your Stars for 1935 Oct. 19 II 

YOUNG ROMANCE 

Moon Over Manhattan Feb. 15. '35 .2 rls 

Three Cheers for Love Dee. 1 4.... 1 9. .. 



FIRST DIVISION 



(Technicolor) 

1. In a Mnnnstery Garden . ..Oct. 2 

2. Mexican Idyl Oct. 16 

3. Flnqal's Cav» Nov. 13 

4. Lleberstraum Nov. 3 

n. Dance of the Hours Dec. 15 

6. Ava Maria Jan. I.*35. 



FOX FILMS 



MASTER ART PRODUCTS 

Title R*<- 0>t* MlB. 

HUMAN SIDE OF (VarlabI*) 
THE NEWS 
(EDWIN C. HILL) 

1. Roosevelt Family in 

America 

2. A Visit to West Point 10 

3. Carrie Jacobs Bond 8 

MELODY MAKERS 

Fields and McHugh • 

ORGANLOGUES , , 

Rhapsody In Black I rl.. 

Wine. Women and Song In.. 

Eill Elll If'-- 

What's In a Name 8 

SPECIAL . . 

She Whoops to Conquer 2 rl*. 

ZaSu Pitts-Billy Bevan- 
Daphane Pollard 

Take a Letter Please 

Eddie Stanley- 
Evelyn San 



METRO-GOLDWYN- 



Rel, Date 



When Men Fight 



DU WORLD PICTURES 



MIn. 



Title Rel. Date 

QUEST OF PERFECT 
WOMAN SERIES 
(TOM TERRIS) 

1. Veiled Dancer of Elnu'd. July 15 10... 

2. Vampire of Marrakesh. .. Aug I 9... 



Title Rel. Date MIn. 

ADVENTURES OF THE 

NEWSREEL CAMERAMAN 

Man'^ Mania for Soeed 10.... 

Marehinq With Science 9 

On Foreign Service 9.... 

MontC CARPET 

SERIES 

City of the Golden Gate ... June 8 9 

A Journey to Guatemala June 22 9 ... 

The Coast of Catalonia 9 ... 

Picturesque Portuoal * 

Cros<rnarts of thf Wnrld 9 

MOVIE TINTYPE SERIES 
The Heart of Valeska Mar. 9... 10 ... 



Title 

Rasslln' Round 

Reducing Creme May 19 S 

Robin Hood, Jr Mar. 10 • 

(Color) 

Viva Willie T 



III. 



MAYER 



. .Jun* 16. 



..May 

. .July 



Title R*l. Dal* 

ALL-STAR COMEDIES 

Caretaker's Daughter Mar. 10.. 

Movie Daze 

Mrs. Barnacle Bill Apr. 21.. 

BURIED LOOT 
No. I 

CHARLEY CHASE 

Another Wild Idea 

Chases of Pimple Street. 

Fate's Fathead 

I'll Take Vanilla 

It Happened One Day... 

Something Simple 

You Said A Hatful 

IRVIN S. COBB 

Ballad of Padueah Jail... 

Nosed Out 

Speaking of Relation* 

You Bring the Duck* 

FITZPATBICK 

TRAVEL TALKS 

Africa. Land of Contrast 

Citadels of the 

Mediterranean 

Colorful Ports of Call Jan. IS.. 

Cruising In th* South Sea* 

Egypt, Kingdom of the Nile. May II.. 

Glimpses of Erin 

Holland In Tulip Tin* 

Ireland, The Emerald Ul* 

Switzerland, The Beautiful 

Temple of Love. The 

Tibet, Land of Isolation. 
Zeeland. The Hidden 

Paradise 

Zion Canyon of Color ... 

GOOFY MOVIES 
No. 4 



MIn. 



.10. 
.IS. 
.20. 



.18. 



.11. 

.20. 
.18. 
.19. 
.11. 
.11. 
.11. 



.11. 
.11. 
.19. 
.11. 



.Mar. 17. 



..I... 

..I rl. 
.10... 
. . I rl . 
..9... 
..8... 
..I... 
.10... 
..I... 



May S. 



..7... 
..8... 

..I... 

..8... 
..I rl. 
..I rl. 
..9... 
.10... 
..I rl. 



No. 5 

No. 6 

No. 7 

No. 8 

No. 9 

N*. 10 

HAPPY HARMONItS 

(Harman-lsing) 

1 — The Discontented Canary 9 

2 — Old Pioneer I.... 

3— A Tale of the Vlania 

Woods 9 

4 — Bosco's Parlor Pranks.. 9 

5 — Toyland Broadcast 8 

5— Hey. Hey, Fever 9 

LAUREL & HARDY 

Going Bye-Bye 21 

Live Ghosts 21.... 

Them Thar Hills 2 rls 

MUSICAL COMEDIES 

Benny from Panama May 28 19 

Duke for a Day, A May 12 20 

Music In Your Hair Jun* 2 17 

Roamin' Vandals Apr. 28 19 

MUSICAL REVUES 

Big Idea, The May 12 M 

Gentlemen of Polish 2 rl*. 

Grandfather's Clock 17 

Spectacle Maker, Th* 20 

What Price JaziT 18 

ODDITIES 

Attention, Suckers I Jun* I 10.... 

Dartmouth Days II 

Donkey Baseball 

Flying Hunters May 12 7 

Motorcycle Cossaek* I 

Little Feller May 28 8 

Old Shop Jun* 23 9 

PIchlannI Troup* 9 

Pro Football 9 

Rugby 10 

Strikes and Spare* 0 

Taking Care of Baby 9 

Trick Golf Mar. 24 8.... 

Vital Victuals Mar. 8 10 

(Color) 

OUR GANG 

First Roundup, Th* May 5 19 

For Pete's Sak* Apr. 14 18 

Honky-Donkey June 2 17 

Mama's Little Pirate 18... 

Mike Fright 18 

Wash-ee Iron-ee 17 

TODD-KELLY 

Bum Voyage 20 

Done In Oil 18.... 

I'll Be Suing You Jun* 23 19 

Maid In Hollywood May II. ...20 

One Horse Farmers 

Opened by Mistake II 

Three Chumps Ahead 2 rl*. 

Treasure Blues 

WILLIE WHOPPER 

Cave Man T.,.. 

Good Scout 7.... 

Hell's Fire Fa*. 17 7 

(Color) 

Insultin' the Sultan Apr. 14 8 

Jungle Jitters 7 



MONOGRAM 



MIn. 



Title Rel. Date 

PORT 0' CALL SERIES 

10. Dravldlan Glamour Sept. I 10 

11. Adventur* Isl* Oct. I 10 

12. Queen of the Indies Nov. I 10 

13. A Mediterranean Mecca. Dee. I 10 



PARAMOUNT 



Rel. Oat* 



Mil 



Title 

BETTY BOOP 
CARTOONS 

Baby Be Good Jan. I8.'35 

Betty Boon's Life Guard July 13 7.. 

Betty Boop's Little Pal Sept. 21 7 

Betty Boop's Prize 8ho«...Oct. 10 7 

Betty Boop's Rite t* Fame. May 18 7.... 

Betty Boop's Trial June 15 7.... 

Keep In Style Nov. 16 7... 

There's Somethinf About a 

Soldier Ai^. 17 7 

When My Ship Comet In.. Doc. 21 

COLOR CLASSICS 

An Elephant Never Forgets. Deo. 28 

Little Dutch Mill Oct. 26 7.... 

Poor Cinderella Aug. 3 7... 

HEADLINERS 

Cab Calloway's Hl-Da-H«. .Aug. 24 II 

Feminine Rhythm Jan. I8,'35 

Club Continental Oct. 5 10 

Leon Belasco & Orches- 
tra - Geo. Glvet • Vivian 

Janis-Grace Barry 
Hollywood Rhythm Nov. 16 10 

Gordon and Revel • Lyda 

Robert! - Jack Oakla - 

Norman Taurog - LeRoy 

Prlnz - Edith and BUI 

Wllshire 

Ladies That Play Dec. 7.... II 

Phil Spltalny and Hit 

Musical Queens 
Little Jack Little Revue.. May II 10 

Little Jack Little and 

Orchestra - Gypsy Nina • 

Do Re Ml Trio 
Mr. W's Little Game June 8 10 

Alexander Woollcott 

Radio Announcer's Review, Sept. 14 10 

Rhythm on the Roof Oct. 26 II 

Anson Weeks & 

Orchestra 

Society Notet Aug. 3 10 

Underneath th* Broadway 

Moon June 20. ...11.... 

Isham Jones and Orchet- 

tra - Eton Boys-Vtra Van 
Yacht Club Boys Garden 

Party Dec. 28 

HOLLYWOOD ON 

PARADE 

No. 12 June 22 10 

No. 13 July 20.. ..II 

PARAMOUNT PICTORIAL 
No. 13 — Song* of tb< Organ. July 13 10 

— The River and M»— 

Wings Over th* North — 

Roy Smeck 

PARAMOUNT PICTORIAL 
(NEW SERIES) 
No. I — Song Maker* of. Aug. 17 10.... 

the Nation — Chas. Tobias 
— Flowery Kingdom of 
America — The Wind- 
jammer 

No. 2— The Big Harvest— Sept. 14 II 

Geared Rhythm — Denys 
Wortman 

No. 3— Bear Facts — The. Oct. 12 10 

Valley of Silence — Irving 
Mills 

No. 4 — Tug Boat— Hot Dog. Nov. 9 10... 

—Mabel Wayne 
No. 5 — Rose of Bulgaria — Dec. 7 

0. Soglow — Coney Island 
No. 6— Twilight Melody — Jan. 4. '35 

Pets from the Wild — 

Howard Chandler Christy 

PARAMOUNT VARIETIES 
Baby Blues Oct. 5 10 .. 

(Technicolor) 

Coo-Coo News Dec. 14 

Madhouse Movies No. I... Aug. 24 9. . 

Madhouse Movies No. 2. ..Dec. 14 

Monkey Shines Nov. 16 Irl 

Movie Sideshow Jan. I I. '35 

Nerve of Some Women, The Nov. 2 10... 

Old Kentulsky Hounds Sept. 7 10 .. 

Screen Souvenirs No. I Sept. 21... 10 .. 

Screen Souvenirs No. 2 Nov. 30 10... 

Superstition of the Black 

Cat Aug. 10 10... 

Superstition of Three on 

a Match Oct. 19... .11... 

Superstition of Walking 

Under a Ladder Dec. 28 

POPEYE THE SAILOR 

A Dream Walking Sept. 28 7... 

Axe Me Another Aug. 24 7... 

Beware of Barnacle Bill Jan. 25/35 

Dance Contest Nov. 23 

Shiver Me Timber* July 27 7... 

Shoein' Hosses June 1 7... 

Strong to the FInlch June 29 7... 

Two Alarm Fire Get. 26 7... 

We Aim to Please Dec. 28 

SCREEN SONGS 
Love Thy Neighbor July 29 7... 

Mary Small 

She Reminds Me of You... June 22 7... 

Eton Boys 
This Little Pig Went to 

Market May 25 7... 

SIngIn' Sam 

SCREEN SOUVENIRS 
No. II June I 10... 



January 12, 1935 



MOTION PICTURE HERALD 



85 



(THE RELEASE CHACT—CCNT'D) 



Title Ral. Data MIn. 

Ho. 12 Jun« 29 10... 

No. 13 July 27 10... 

PARAMOUNT SOUND 
NEWS 

Two Editions W(«kly 
GRANTLAND RICE 
SPORTLIGHTS 
(NEW SERIES) 

No. I— Miles Per Hour Aug. 3 10... 

No. 2 — Springboard Cham- 
pions Aug. 31 10... 

No. 3— Water Rodeo Sept. 28 10... 

Mo. 4 — Keeping Time Oct. 26 II. 

No. 5— Saddle Champs Nov. 30 II. 

No. 6 — A Sportlight Cock- 
tail Dee. 28 

No. 7 — King of the Ever- 
glades Jan. 25,'35 

TWO-REEL COMEDIES 

Just an Echo Jan. 19 20. 

Bing Crosby 

Mailing the Rounds July 6 21. 

Pallette-Catlett 

New Dealers, The Apr. 6 20. 

Pallette-Catlett 

News Hounds June I 20. 

Pallette-Catlett 

<lo More Bridge Mar. 16 21. 

Leon Errol „ 

Oil's Well May «....22. 

Chic Sale 

Old Bugler, The Jan. 5 20. 

Chic Sale 

Petting Preferred Apr. 27 10. 

Up and Down Mar. 2 21. 

Franklyn Pangborn 



Title 



Rel. Date 



Mm. 



PRINCIPAL 

Title 

Death Day 

Glory of the Kill 

Newslaugh— No. 2 

Wonders of the Treples... 

CONFLICTS OF 

NATURE SERIES 
Circle of Life of the Ant 

Lion, The 

Farmer'a Friend 

From Cocoon to Butterfly.. 
Har Majesty tha Quean 

Baa 

Insect Clowns 

auaan at the Undarwarld.. 



Rel. Data MIn 
.Apr. 10. ...17... 

May 23. ...2S... 
.Dee. 20,'33..0... 
.Dee. I3,'33.32... 



Feb. 14 7. 

Oct II 7. 

Jan. 10 7. 



De. I,'33..6. 

Mar. 4 7. 

Dae. 6.'S3..7. 



RKO RADIO PICTURES 



21 '/j. 
IS... 
21... 
19... 
20'/,. 
21... 
17'/,. 
21'/,. 



Title Rel. Date MIn. 

BLONDE and RED 

HEAD SERIES 

Contented Calves Aug. 9 20'/, 

Dancing Millionaire Dec. 14 19.. 

Hunger Pains Feb. 22,'35 

Ocean Swells Oct. 12. ...21.. 

Rough Necking Apr. 27 20.. 

Undle Wsrid, The June 15 21.. 

CHICK CHANDLER 

COMEDIES 

Big Mouthpiece Nov. 9 20.... 

Horse Heir Fob. I,'35.I9'/,.. 

Unlucky Strike Aug. 31 20'/,.. 

CHARLIE CHAPLIN 

SERIES <Re-lssuea) 

Behind tha Screen May 25 2 ria. 

The Adventure July 5 2 rIa. 

CLARK & MeCULLOUGH 

SE R I ES 

Alibi Bye Bye June I4.'35. 

Bedlam of Beards Apr. 13 

Everything's Ducky Oct. 19 

Flying Down to Zero Apr. I9,'35 

In A Pig's Eye Dee. 28 

In the Devil Dog House. ..Fab. 2 

Love and Hisses June 8... 

Odor In the Court Aug. 2 

CUBBY THE BEAR 

CARTOONS 

Cubby's Stratosphere Flight. Apr. 20 7... 

FIddlln' Fun June 15 7... 

DUMBBELL LETTERS 

No. 3 Aug. 17. 

No. 4 Sept. 28. 

No. 5 Oct. 26. 

No. 6 Nov. 23. 

No. 7 Dec. 21. 

FOUR STAR 

COMEDIES 

Fixing the Stew 

Fuller Gush Man 

How To Break 90 

at Croquet 

GRIBBON-KENNEDY- 

STANTON COMEDIES 

Strictly Fresh Yeggs 

Trailing Along 

What No Groceries 

HEADLINER SERIES 

No. 4 — Autobuyography 

No. 5— The Old Maid's 

Mistake 

No. fr— Well Cured Ham... 

HEADLINER SERIES 

(1934-35) 
No. t — Sengs of the 

Colleges 

No. 2 — Ferry Go Round... 
No. 3 — This Band Aqe 
No. 4 — Simp Phoney Concert. 

EDGAR KENNEDY 

COMEDIES 

Blasted Event 

BrIe-a-Brac 

In-Laws Are Out 

Lava on a Ladder 

Poisoned Ivory 

Wrong Direction 

MUSICALS 
Fvorybixly Likes Music . 
Henry thi> *oe 

Rort Lahr 



..4... 
..4'/,. 
..5... 

..4'/2. 

..5... 



Nov. 2. 
Aug. 24. 



.20... 
.18... 



Jan. 4,'35.I5. 



Apr. 6. 
June I . 
July 26. 



.21V,. 
.21... 
.20'/,. 



Mar. 16.... 20... 



May II. 
June 22. 



.20... 
.19... 



Oct. 5 
Nov. 23 

Jan. 25, 
Mar. 15, 



June 29. 
Jan. IB,' 
Mar. 2. 
Sept. 7 
Nov. 16. 
Nov. 16. 



Mar. 9 
len ?ti 



.15... 
.20... 



35 



.19... 
.19... 
18... 

.mvt. 

.21 ... 
.21... 



I <»"i . . 
1 ris 



35.20.. 
...18'/, 
...2l'/2 
...20.. 

'35 



If This Isn't Love Sept. 28 21'/,. 

MUSICOMEDIES SERIES 

(Ruth Etting) 

An Old Spanish Onion Mar. 1/ 

Bandits and Ballads Dae, 7. 

Derby Decade July 13. 

Southern Style Sept. 14. 

Ticket Or Leave It May 26, 

PATHE NEWS 
Released twice a week 

PATHE REVIEWS (1933-34) 
Released once a month 

PATHE TOPICS 
Released seven times a year 

RAINBOW 

PARADE CARTOONS 

Parrotville Fire Dept Sept. 14 7... 

Pastrytown Wedding July 27 8... 

Sunshine Matters, The 8... 

SOGLOW'S "THE KING - 
CARTOONS 

Art for Art's Sake May II 6... 

Cactus King June 8 I rl. 

SPECIALS 

Century of Progress June 15 IS... 

Grand National Irish 

Sweepstake Race, 1 934... Apr. 2 10... 

La Cucaracha Aug. 31 201/,. 

Steffl Duna-Don Alvarado 

(Technicolor) 

TODDLE TALE 

CARTOONS 

A Little Bird Told Me Sept. 7 5... 

Along Came A Duck Aug. 10 8'/,. 

Grandfather's Clock June 29 Q'A. 

VAGABOND ADVENTURE 

SERIES 

Damascus June 8 1 rl. 

Eyes on Russia Aug. 9 II... 

Fakeers of tha East Dec. 7 18'/,. 

Gibraltar, Guardian of the 

Mediterranean May 4 8... 

Red Republic Sept. 21 10... 



STATE RIGHTS 

CENTRAL 

Child of Mother India 30. 

FILM EXCHANGE 
Desert Dangers IS. 

GENERAL FILMS 
It's a Bird 14. 

MARY WARNER 
Olympic Winter Sporte 

Capital t. 

METROPOLITAN LIFE 
Once Upon a Time 10. 



UNITED ARTISTS 



Title Rel. Date MIn. 

MICKEY MOUSE 

5. Gulliver Mickey May 19 S 

6. Mickey's Steamroller June IS 7 

7. Orphans' Benefit Aug. II 9 

8. Mickey Plays Papa Sept. 29 

9. The Dognappert Nov 10 

10. Twp-Gun Mickey Dec. 25 8 

SILLY SYMPHONIES 

5. The Big Bad Wolf Apr. 20 1 

6. The Wise Little Hen. ...June 7 1 rl. 

7. The Flying Mouse July 12 7 

8. Peculiar Penguins Sept. 6 8.... 

9. Goddess of Spring, The.. Nov. I 

10. The Golden Touch 



UNIVERSAL 

Title Rel. 
CARTUNE CLASSICS 
No. I— Jolly Little Elves... Oct. 
No. 2 — Toyland Premiere. .. Dec. 

GOING PLACES 

with LOWELL THOMAS 

No. I Sept. 

No. 2 Oct. 

No. 3 Nov. 

No. 4 Dec. 

No. 5 Dee. 

No. 6 Jan. 

GOOFYTONE NEWS 

No. 7 Apr. 

OSWALD CARTOONS 

Annie Moved Away May 

Chris Columbo, Jr July 

Dizzie Dwarf Aug. 

Goldilocks and the Three 

Bears May 

Happy Pilgrims Sept. 

Kings Up Mar. 

Robinson Crusoe, Isle Jan. 

Sky Larks Oct. 

Spring In the Park Nov. 

Wax Works, The June 

William Tell July 

STRANGE AS IT 

SEEMS SERIES 

No. 38— Novelty Apr. 

No. 39— Novelty May 

STRANGER THAN 

FICTION SERIES 

No. I — Novelty Aug. 

No. 2— Novelty Sept. 

No. 3 — Novelty Oct. 

No. 4 — Novelty Nov. 

No. 5 — Novelty Dec. 

No. 6 — Novelty Jan. 

UNIVERSAL COMEDIES 
At the Mike Oct. 

(Mentone No. 3-A) 
Beau Bashful June 

Herbert Corthell 
Demi Tasse Oct. 

(Doane Musical Ns. I) 
Fads and Fancies Aug. 

(Mentone No. 13) 
Father Knows Best Jan. 

Sterling Holloway 
rinanelal Jitters July 

Eddie Nugent- 

Grady Sutton 



Date MIn. 

I 9.... 

10 1 rl.. 

10 9.... 

8 1 rl.. 

5 1 rl.. 

3 1 rl.. 

31 1 rl.. 

I4,'35..l rl.. 

30..... 9.... 

28 7 

23 9.... 

6 9.... 

14 8.... 

3 7.... 

12 7.... 

7,'35 

22 8.... 

12 7.... 

25 9.... 

9 6.... 



23 9.... 

2I....I0.... 



27.. 
24.. 

22.. 
26.. 
17.. 

28/35 



..9.... 
.10.... 
..9.... 
..9.... 
..9.... 
. . I rl . . 



10... .20.... 
6. ...21.... 

S 2rlt. 

I 

22.... 20.... 

30,'35. .2 rls. 
3 2 rls. 



Title Rel. Date MIn. 

Gus Van and 

His Neighbors Sept. 19 I*.... 

(Mentone No. 2-A) 
Henry's Social Splash Dee. 19. ,..21.... 

Henry Armetta 
Hits of Today Aug. 15 2 rls. 

(Mentone No. 12) 

Hollywood Trouble Jan. 9,'35.20 

Just We Two Aug. 8 19 

Knickerbocker Knights ....Dec. 12.... 20.... 

Mentone 

Night In a Night Club, A .Sept. 2 18 

(Mentone No. I-A) 
OhI What a Business Nov. 28 2 rls. 

(Mentone No. 5-A) 
Picnic Perils July 18 21 

Sterling Holloway 
Revue Ala Carte Jan. I6,'35. .2 rls. 

Tom Patricola 

(Mentone No. 8) 
Soup for Nuts June 27... 

(Mentone No. 11) 
Sterling's Rival Romeo Nov. 14... 

Sterling Holloway 
TId Bits Oct. 24... 

(Doane Musical No. 2) 
Well, By George Oct. 31... 

(Mentone No. 4-A) 

Georgie Price 
Whole Show, The Dec. 26... 

(Mentone No. 7-A) 

James Barton 
World's Fair and Warmer.. Oct. 17... 



Mia. 

I rl.. 



.2 rlt. 
.2rii. 
.2 rls. 
20.... 

20.... 

22.... 



VITAPHONE SHORTS 



Title 



Rel. 



BIG V COMEDIES 
No. 19 — My Mummy's Arms. July 

Harry G ribbon 
No. 20 — Daredevil O'Dare. Aug. 

Ben Blue 

1934-35 

All Seated Up Sept. 

Ben Blue 
His First Flame , 

Shemp Howard- 
Daphne Pollard 
Oh Sailor Behave Sept. 

El Brendel 
Smoked Hams Oct. 

Shemp H award - 

Daphne Pollard 
So You Won't T-T-T-Talk.Nov. 

Roscoe Ates 
Out of Order Nov. 

Ben Blue 
Vacation Daze 

Jenkins & Donnelly 
Dizzy and Daffy Dec. 

Dizzy and Daffy Dean 
Once Over Lightly Jan. 

Roscoe Ates 
Radio Scout Jan. 

El Brendel 
Way of All Horseflesh. The Feb. 

Herb Williams 

BROADWAY BREVITIES 
No. 25 — Service with • 

Smile July 

Leon Errol 

(Technicolor) 
No. 26 — Darling Enemy June 

Gertrude Niesen 
No. 27— Who Is That Girl?. June 

Bernice Clalre- 

J. Harold Murray 
No. 28— King for a Day... June 

Bill Robinson 
No. 29— The Song of Fame July 

Ruth Etting 
No. 30— The WInnah July 

Arthur and Florence Lake 
No. 31— The Mysterious 

Kiss Aug. 

Jeanne Aubert 

No. 32— The Policy Girl Aug. 

MItzl-Mayfalr-Roscoe Alls 

1934-1935 
Syncopated City Sept. 

Hal LeRoy- Dorothy Dare 
Paree, Paree Sept. 

Dorothy Stone-Bob Hope 
Good Morning Eve Sept. 

Leon Errol 

(Technicolor) 
No Contest Oct. 

Ruth Etting 
Off the Beat Oct. 

Morton Downey 
The Flame Song Oct. 

Bernice Claire- 

J. Harold Murray 
Gem of the Ocean Nov. 

Jeanne Aubert 
Gypsy Sweetheart 

Winifred Shaw- 
Phil Regan 
Hear Ye! Hear Yel Dec. 

Vera Van and the 

Yacht Club Boys 
See, See. Senorita .Jan. 

Tito Gulzar-Armlda 
What, No Men? Jan. 

El Brendel-Phll Regan 

(Technicolor) 
Soft Drinks &. Sweet Music. Dec. 

George Price-Sylvia Froos 
Show Kids Jan. 

Maglln Kiddles 

Tad Alexander 
Radio Silly Jan. 

Cross & Dunn 
Cherchez La Femme Feb. 

Jeanne Aubert 
In the Spotlight Feb 

Hal LeRoy & Dorothy Lee 

LOONEY TUNES 
No. 10— Buddy the Woods- 
man 

No. II — Buddy's Circus 

No. 12— Buddy the Detect 

No. 13— Viva Buddy 

Ne I — Buddy'* adventures 



Data 

28... 
II.... 



MIn. 
It.... 
It.... 



15... .19.... 



29..., 
20..., 

3..., 
17.... 



15... 
I2,'35 
26,'35 

9,'35 

28. 



17.... 

18.... 

20.... 
19.... 
,.2rii. 
19.... 
.2 rls. 
19.... 
.2 rls. 



.21.... 

.19.... 
.20.... 

.19.... 
.19.... 
.20.... 

.19.... 
.20.... 

.20.... 

.21 

.19.... 

.21.... 
.20.... 
.19.... 

.20.... 
..2 rls. 



22. 



.2 rls. 



I2,'35. 

5.'35. 

8.... 
5,'35, 

9,'35. 
2,*35, 
22,'3S. 



.2 rls. 

21.... 

20.... 
20.... 

.2 rls. 
.2 rla. 
.2 rls. 



.1 ri.. 
.1 ri.. 
.1 ri.. 
.1 rt.. 

I rl . 



4.. 



3. 
29. 



10.... 
10.... 
11.... 

10.... 

10... 
10.... 

10.... 
.1 ri. 

.1 ri.. 



I ri. 
I ri. 
I ri. 
I ri. 

.7... 
.7... 



.7... 
1 ri. 



Title Rel. Data 

la. 2— Buddy tha Dentist 

No. 3 — Buddy of the 

Legion 

MELODY MASTERS 
A Jolly Good Fellow July 9... 

B. A. Relfe 
Ben Pollock and Band Aug. 

1934-35 

Mirrors Sept, 

Freddy Rich fc Orchestra 
Phil Spltalny and hit 

Musical Ouaens Oct. 

Richard HImber & His 

Orchestra Nov. 

Don Redman & His Band.. Dec. 
Will Osborne & His Or- 
chestra Dec. I 

A &. P Gypsies Jan. 26,'35. 

Harry Horlick 
Charlie Davis &. Band Feb. I6,'35. 

MERRIE MELODIES 
Why Do I Dream Those 

Dreams? J una 30 

The GIri at the 

Ironing Board 

The Miller's Daughter 

Shake Your Powder Puff 

Rhythm In the Bow 

1934-35 (In Color) 

No. I— Those Beautiful Danes 

No. 2 — Pop Goes My Heart 

No. 3— Mr. t Mrs. Is the 

Name 

No. 4 — Country Boy 

MUSICAL WORLD JOURNEYS 

E. M. NEWMAN 

Central America June 23 

Dark Africa Aug. II 

A Visit to tha South Sea 

Islands July 21.... 

SEE AMERICA FIRST 

E. M. NEWMAN 

No. 1— Pilgrim Daya Oct. 27.... 

No. 2 — Boston Tea Party.. .Nov. 17 

No. 3— Hall Columbia Dee. 8 

No. 4 — Remember tba 

Alamo Dec. 20 

No. 5— Gold Rush Jan. I«,'3S. 

No. 6— Dixieland Feb. 9,'3S. 

No. 7— Blue II tha Gray 

JOE PENNER COMEDIES 

(Reissues) 

Service Stripes May 5 

Where Men Ara Mai May 12 

A Stuttering Ranania May 19 

Toreador May 26.... 

PEPPER POT 
No. 22— Radio Real Na. 2. . June 16. . . . 
No. 23— Dad Mladi tha 

Baby July 14 

No. 24— At the Races July 21 

Edgar Bergen 
No. 25— The Stolen Melody.July 28.... 
No. 26 — Camera Speaks Aug. II 

1934-35 

Little Jack Little Sept. I.... 

Radio Reel Ne. I Sept. IS 

Mr. and Mrs. Jesse Crawford. Sept. 29 

Vaudeville Reel Na. 1 Oct. 13 

Movie Memories Oct. 27.... 

Songs That Live Nov. 10 

Gus Edwards 
Two Boobs In a Balleaa 

Edgar Bergen 

Good Badminton Nov. 24 

Stufly's Errand of Mercy. ..Dec. 15.... 
Listening In Dee. 8 

Radio Reel No. 2 

Vaudeville Reel No. 2 Dec, 

Harry Von Tllzer Jan. 

Chas. Ahearn Jan. 

A Trip Thru A Hollywood 

Studio Feb. 

Eggs Mark the Spot Feb. 

Radio Reel No. 3 
Vaudeville Reel No. 3 Fab. I6,'35. .1 rl . 

SERIALS 

(EACH SERIAL 12 EPISODES OF 2 RLS < 



10... 
10... 



10.... 



II .... 
II ... 
10... 

10.. 
.1 ri 
.1 rt 
.1 ri 



.1 ri 
.2 ris 
. I rl 
.2 ria 



10... 
.9... 



1 ri.. 
9.... 
I ri. 



29.... 
5.'35. 
19/35. 

2,'35. 
9,'35. 



10... 
10... 
10... 

.1 ri 
.1 ri 



Title 



Rel. Date 



MIn 



. .2 Hi 
(each) 



FIRST DIVISION 

Young Eagles July 

Boy Scouts 

MASCOT 

Burn 'Em Up Barnes June 16 2 rU 

Jack Mulhall-Lola Lane- (eachi 
Frankle Darro 

Law of the Wild Sept. 5 2 ris 

Rex, RIn Tin Tin, Jr. (aactii 
Ben Turpin, Bob Custer 

Lost Jungle, Tha Apr. I 2 rls 

Clyde Beatty (each) 



Mystery Mountain Dec. 3 2 rls 

Ken Maynard-Verna Hlllie (each) 

Mystery Squadron Jan. I 2 rls 

Bob Steele (each 

PRINCIPAL 

Chandu on the Magic Island 

Bela Lugosi, Maria Alba 

Return ot Chandu, The.... Oct. I 

Beta Lugosl-Marle Alba (Seven reel feature 
followed by eight 
two reel eplsedsii 

UNIVERSAL 

Red Rider, Tha July 16 20 

Buck Jones (each) 

(IS episodes) 
Rustler's of Red Dog Jan. 21. '35. 20 

John Mack Brown (each) 

(12 episodes) 
Tallspin Tommy Oct. 29 20 

Maurice Murphy- (each) 

Noah Berry, Jr. 

(12 episodes) 
Vanishing Shadow, The Apr. 23 20 

Onslow Stevens-Ada Inee (each) 



86 



MOTION PICTURE HERALD 



January 12, 1935 



ADVEKTISING 



the great 
national medium 
for showmen 



Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, 
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close 
Mondays at 5 P.M. Publisher reserves right to reject any copy. Address correspondence, copy and checks to 
MOTION PICTURE HERALD, Classified Dept., 1790 Broadway, New York City 



USED ECUIDMENT 



UNUSUAL BARGAINS IN USED OPERA 
chairs, sound equipment, moving picture machines, 
screens, spotlights, sterecpticons, etc. Projection 
machines repaired. Catalog H free. MOVIE 
SUPPLY COMPANY, Ltd., 844 So. Wabash Ave., 
Chicago. 



MOTOR GENERATOR FOR SALE — 20 - 40 - 100 
volts. Elxcellent condition — bargain. DR. ARRA- 
SMITH, Grand Island, Nebr. 



NEW YEAR'S SPECIAL PEERLESS LOW IN- 
tensity lamps with Baldor 30 ampere rectifiers including 
bulbs. Like new. Complete dual outfit, $395.00. 
MONARCH THEATRE SUPPLY CO., Memphis, 
Tenn. 



THEATRES WANTED 



CAN SELL YOUR THEATRE QUICKLY. SEND 
particulars. ALBERT GOLDMAN, 1402 Mailers 
Bldg., CHICAGO, ILL. 



WANTED TO LEASE OR BUY THEATRE. BOX 
1178, Weirton, W. Va. 



WANTED TO LEASE THEATRE. FULLY 
equipped, no competition. A. RANKOFF, Warrenton, 
N. C. 



HELP WANTED 



SALESMAN WANTED — MAN ACQUAINTED 
with the theatre trade to represent manufacturer of 
"best sound on earth," at reasonable prices. PICTUR- 
FONE CORP., Lima, O. 



PDINTINe SERVICE 



100 WINDOW CARDS. 14 x 22, 3 COLORS, $3.75; 
no C.O.D. BERLIN PRINT. Berlin, Md. 



125 LETTERHEADS, 125 ENVELOPES, $1.89— 
250 each, $3.33. Cash, delivered. SOLLIDAYS, 
Knox, Ind. 



TDAININe SCtieOTS 



LEARN MODERN THEATRE MANGEMENT. 
Catalog free. THEATRE MANAGERS INSTI- 
TUTE, 315 Washington St., Elmira, New York. 



CDDSIiES AND 
SDDDLIES 



SIGN PAINTERS' BRUSHES AND SUPPLIES. 
Write for FREE catalog. DICK BLICK COMPANY, 
Box 43, Galesburg, Illinois. 



GENERAL 
E€D1DMENT 



NEW REFLECTOR ARC LAMPS, $49.50— RE 
place inefficient mazdas. old fashioned straight arcs. 
S. O. S. CORP., 1600 Broadway. New York. 



ABSOLUTELY FREE — ANOTHER PRINTING 
ready — bulletin QF. explaining "Tweeters," "Woofers" 
and other sound engineer's secrets. BOX 504, MOTION 
PICTURE HERALD. 



MODERN METAL FURNITURE. JUST THE 
thin? for lounge, lobby and ante-room. Price excep- 
tionally reasonable. MODERN THEATRE EQUIP- 
MENt CORP., 133 Meadow St.. New Haven. Conn. 



LOBBY DISPLAY FRAMES. MODERNISTIC 
design, black and silver with date strip, one sheet 
easel type $7, with door $10. One sheet and 8 
photos 8 X 10, velour backing, $14. Crating $1 each, 
orders for $25, no charge. CROWN, 311 West 44th 
St., New York. 



THEATRE SDD-LEASE 



LEASE FOR SALE, THRIVING 500 SEAT 
theatre, $5,000 cash. BOX 497, MOTION PICTURE 
HERALD. 



NEW ECDIRMENT 



NEW DeCOSTER 309 SPEAKER EXCITER 
horn complete, $50. GRANT THEATRE, Union 
City, Ind. 



WINTER SNOWS BRINQ BLESSINGS— EX- 
citer lamps, 39c; 2'/2 gal. extinguishers, new, $7.95; 
typewriter slides, box 89c; Western Electric approved 
sound screens, $39.50; AC carbons 60% oflf; Powers, 
Simplex replacement parts, 32% off. S. O. S. CORP., 
1600 Broadway, New York. 



WANTED TC DD> 



HIGHEST PRICES PAID SIMPLEX, POWERS, 
arc lamps, rectifiers, lenses, portables, stocks limited. 
Strictly confidential. BOX 503, MOTION PICTURE 
HERALD. 



NEED CASH? WE BUY OLD CHAIRS! PARTS, 
accessories. Best prices paid. Regardless age. make, 
condition. GENERAL SEATING CO., Chicago. 



RERRESENTATIVES 



WANT LIVE-WIRE AGENTS ANYWHERE TO 
sell nationally advertised sound projection equipment, 
portable and permanent supplies, parts, etc. BOX 502, 
MOTION PICTURE HERALD. 



SCDND ECLIIRMENT 



WEBER SYNCROFILM SOUNDHEADS COM- 
plete for Simplex, $85.00 pair. MONARCH THEATRE 
SUPPLY CO., Memphis, Tenn. 



RCA PHOTOPHONE REPLACEMENT PARTS. 
Write for new illustrated catalog; with wiring diagram 
of the PGIO or PG13— 25c. "A" and "B" battery 
eliminators, $135 and $25. We manufacture a complete 
line of guaranteed parts for your Photophone equip- 
ment including sprockets, gears, shafts, transformers, 
generators, etc. Also consulting engineers, specializing 
in Photophone equipments and acoustics. AUDIO 
EQUIPMENT MAINTENANCE, INC., 596 St. Marks 
Ave., Brooklyn, N. Y. 



"JUST GREAT— NO TROUBLE WHATEVER!" 
boasts Wood, Coliseum Theatre, Edmore, Mich. "My 
SOS sound surpasses everything." You'll brag, too, 
with Wide Fidelity. S. O. S. CORP., 1600 Broadway, 
New York. 



WORRIED OVER WEIRD SOUND? — FIND 

trouble with professional test loop, buzz, chopper, 9,000 
cycle, with copyrighted instructions, $2.50. S. O. S. 
CORP., 1600 Broadway, New York. 



THEATRES EDR SALE 



PAYING THEATRES FOR SALE IN EAST- 
ern. Centr.il, Western States. ALBERT GOLDMAN. 
1402 Mailers Bldg., Chicago, 111. 



ONLY THEATRE MICHIGAN F'ACTORY TOWN 
4,000 population — 420 seats — long lease — latest equip- 
ment — guaranteed net income $6,000 to $8,000 yearly. 
Takes cash to handle and owner welcomes thorough 
investigation. BOX 500, MOTION PICTURE 
HERALD. 



RCSITICNS WANTED 



AT LIBERTY THEATRE MANAGER— TWENTY 
years' experience. Long previous positions. Formerly 
major chain. Salary reasonable. References, Age, 
forty. Address BOX 498, MOTION PICTURE 
HERALD. 



MASTER PROJECTIONIST, EXPERIENCED; 
non-union. UNIVERSAL. 459 West 22nd St.. New 
York. 



EXPERIENCED PROJECTIONIST, GO ANY- 
WHERE. H. HOGAN, 1916 Myrtle, Erie. Pa. 



COMPETENT PROJECTIONIST AND ELEC- 
Irician thoroughly experienced, sober, dependable, refer- 
ences, locate anywhere. Non-union. BOX 499, 
MOTION PICTURE HERALD. 



MANAGER— LIVE-WIRE IN ALL BRANCHES 
of theatre management, references. BOX SOI, 
MOTION PICTURE HERALD. 



Still 

UNIQUE 



WHEN it was introduced in 193 1, 
Eastman Super-Sensitive Panchro- 
matic Negative was definitely a ''new and 
different"product. And there is still no other 
film like it... no other has wrought compa- 
rable changes in motion picture procedure, 
or contributed as much to motion picture 
quality. It is only natural that this Eastman 
film should be unique, also, in the enthu- 
siasm which it continues to arouse among 
cameramen and producers. Eastman Kodak 
Company. (J. E. Brulatour, Inc., Distribu- 
tors, New York, Chicago, Hollywood.) 



EASTMAN Super-Sensitive 
Panchromatic Negative 



n the Hecht-MacArthur Production 



ONCE IN A BLUE MOON 1 

i^^ONCE IN A BLUE MOON, is right! No oftener does the screen 




uncover a comedian with such a glorious sense of humor... 
such a rare gift of pathos! Your ^ heart will ache for him, but 
you can*t help laughing as he delightedly brings joy to all 

the world, never realizing the laugh's on him! 

Written, Directed and Produced by BEN HECHT and CHARLES MacARTHUR 
Lee Garmes, Photographer and Associate Director • • • A Paramount Release 









3etteuhedtres 



WITM WHICH IS COMBINED 



THE SHOWMAN 



January 12, 1935 



qp 



IN 1935: The new corporate leadership is going to 
contrast sharply with that frequently met with in the 
near past, which was, for all practical purposes, 
synonymous with power. Power seldom does create a 
leadership based upon progressive forethought and 
true ability. Power has been the type of leadership 
characteristic of "rackets." The new leadership will be 
based upon sound, forward-looking business practices; 
sincere relationships to the public; character and abil- 
ity in personnel; quality production of entertainment; 
and a co-operative study of the employe problem. 

See page 9, this issue 



In 2 Sections — Section 2 



gleet i» false Iconomij 



EXHIBITORS MUST AWAKE TO THE 
ULTRA^IMPORTANT PART PROJEC^ 
TION IS PLAYING IN THE LIFE OF 
THEIR THEATRES. They must realize that 



the paltry few dollars they may succeed in. 
saving on their projection repair bill will 
assume unrecognizable proportions as com* 
pared to the falling-off in attendance as regis- 
tered by the box office report. And they 
must realize that good projection is no longer 
a matter of speculation— but a 100% gold-bond 
investment, with the resultant profits bearing 
a distinct relation, comparatively, to the origi- 
nal sum invested. 



TAKE NO CHANCES 
USE ONLY GENUINE 



INTERNATIONAL PROJECTOR CORPORATION 



D. E. CRANDALL 




TRADE MARK REG'O. 



PARTS 



88- 96 QOLD ST. 



NEW YORK , N.Y. 



January 12, 1935 



Motion Picture Herald 



3 



40-65 Ampere D.C. 
HIGH INTENSITY PROJECTION 



is made possible by 

NATIONAL 



CARBONS 




HIGH Intensity D. C. projection is now available at currents 
below those used by Hi-Lo projection lamps and the High 
Intensity Condenser type. Special lamps have been designed 
and placed on the market to use National SUPREX Carbons, 
developed by National Carbon Company Research Laboratories. 

The brilliant, snow white quality of High Intensity 
Projection is now economically available to the smaller theatres 
I using direct current. 

TOR CARBONS 

Sold exclusively through Distributors and Dealers 

NATIONAL CARBON COMPANY, INC. 

Carbon Sales Division, Cleveland, Ohio 

Unit of Union Carbide and Carbon Corporation 

Branch Sales Offices 

New York ♦ Pittsburgh » Chicago * San Francisco 



3etteuhedtres 



January 12, 1935 
Vol. I 18, No. 2 



A section of Motion Picture Herald devoted to the operation . . . design 
. . . maintenance . . . and equipment of the motion picture theatre 

GEORGE SCHUTZ. Editor C. B. O'NEILL. Adverti»ing Manager RAY GALLO. Eastern Advertiiing Manager 



GENERAL FEATURES 

Settings for Two Novelty Dance Acts: By O. T. Taylor 6 

Revamping a Small Store Building for a Theatre 8 

Qualifying for Leadership in 1935: By J. T. Knight, Jr 9 

Maintenance Tabs 10 

Business Law Affecting Exhibition: By Leo T. Parker 11 

Designs Using Prefabricated Construction 14 

A Theatre in a Big British Realty Plan 16 



DEPARTMENTS 

Modern Projection 17 

Projecting Color Films 17 

F. H. Richardson's Comment 18 

Planning the Theatre 28 



MISCELLANEOUS 

Editorials 5 

Electrogram 9 

Formation of Corporations: By M. Marvin Berger 12 

A New Modern Front Design 13 

Equipment Affairs: Equipment News and Comment 26 

Checking Your Lighting: A Series of Charts 31 

Index to Advertisers * 32 

Better Theatres Catalog Bureau 33 



QUIGLEY PUBLISHING COMPANY, 17 9 0 BROADWAY. NEW YORK 

MARTIN QUIGLEY. Publisher and Editor-in-Chief COLVIN W. BROWN. Vice-Pres. and Gen. Mgr 

CHICAGO: 407 South Dearborn Street HOLLYWOOD: Postal Union Life BIdg. 

LONDON: Remo House, 310 Regent Street. W.I 
CABLE ADDRESS: Quigpubco NEW YORK TEL: Circle 7-3100 

Better Theatres (with which is incorporated The Showman) is published every fourth week as Section Two of Motion Picture Herald: Terry Ramsaye, editor. 
Mennber of Audit Bureau of Circulations. All editorial and general business correspondence should be addressed to the New York office. All contents 
copyrighted 1934 by Quigley Publishing Company and, except for properly accredited quotations, nothing appearing herein may be reproduced without 
written permission. Every precaution is taken to ensure the safety of unsolicited manuscripts and photographs submitted, but the publishers herewith deny 
ell responsibility for them in case of mutilation or loss. Manager Chicago office, E. S. Clifford. Manager Hollywood Bureau, Victor M. Shapiro. London 
representative: Bruce Allan. Other Quigley Publications: Motion Picture Daily, The Motion Picture Almanac (published annually) and The Chlcagoan. 



[4] 



JANUARY 12, 1935 



TECHNICS AND ECONOMICS, NOT POLITICS 

Among reactions to the article in the December 15th issue by Charles 
S. Bassin on the reduction of electric power costs, is one expressed in 
a letter from a power company executive. He is far enough removed 
from Mr, Bassin's field of operations in Boston to have responded on 
principle, rather than in direct reply. Particularly does he protest against 
Mr. Bassin's use, in referring to practices of power companies, of such 
phrases as "lecherous methods" and "persuasive lobbyists." These our 
correspondent believes to have been suggested by certain political theses 
now current. And the technical progress of motion picture theatres, not 
politics, is what he believes our pages should be devoted to. 

To the latter we hasten to agree. But in no wise were we aware that we 
were engaging in political propaganda by allowing Mr. Bassin the 
autorial freedom represented in the terminology objected to. Indeed, 
we are assured by Mr. Bassin's position and activities that he himself 
could not have considered any portion of his remarks as political propa- 
ganda. Like ours, his interests were only technical and economic. Any 
political meaning attached to the phrases in question could not have come 
from a consumer like Mr. Bassin, or from a journal like this one, but from 
interests better versed in the ways of politics than either. 

ANOTHER "MR. BROWN" WITH FIGHT 

A letter has come from Viroqua, which is a small town in Wisconsin, tell- 
ing of a showman's enterprise that must have had quite a dramatic vic- 
tory. It is from Mr. B. C. Brown, who operates "Wisconsin's Finest Home 
Owned Theatre," the Vernon. 

"About a year ago," he writes, "you had in Better Theatres an article 
about 'Brown' who lost his lease to the Big Fellows and remodeled a 
garage with the result that 'Brown' got his old customers and business 
back. This case was so parallel to mine that I actually thought (from the 
first installment) that it was my identical case. 

"Well, my Vernon was opened two and a half years ago, after I lost my 
lease on the Temple, which I operated nine years. On the 16th of last 
November I took the Temple back and will endeavor to operate both 
on a paying basis, if possible. The Temple will be open Saturdays and 
Sundays for the present, but the Vernon is going strong. Moral: It pays 
to co-operate with the public. 

"This is my 27th year in Viroqua. I started in 1908 and have had four 
oppositions during that time. Last year I bucked the five-and-ten-cent 
proposition and held my price to 25c. The big house was decorated at a 
cost of $8,000. But the Vernon got the business! I think I was up against 
as tough a break as history chronicles." 

Such a letter needs no comment. But isn't it curious that the fictitious 
name chosen for the Ingenious, courageous exhibitor In that article should 
also have been Mr. Brown? 

G. S. 



[51 



6 



Better Theatres Section 



January 12, 1935 






Sky drop 



G<3rc/en <?r- 



d 



lOrm:. 



Floods 4 

lorm: 



Apron. 



Scd le in -feet 



Practical suggestions 
for dance-concerts 
using home talent — 
the fourth article 
of a new series on 
stage presentations 



By O. T. TAYLOR 



COOPERATION WITH danc- 
ing schools in staging dance recitals or 
dance concerts, offers possibilities worthy 
of serious consideration. This is true not 
only because of the proven box office worth 
of an attraction of this type, but also, and 
often equally important (if not more so) 
from the standpoint of good-will building. 
Parents and friends of the young dancers 
turn out to see them perform, and this is 
often the beginning of regular theatre at- 
tendance by some who have not been thea- 
tre-conscious. And (looking to the future) 



Figure I 



the youngsters of today are the adult 
patrons of tomorrow. 

Participation in the dance concert by 
the older and more advanced students of 
dancing should by all means be encouraged. 
It lifts the dance concert from what might 
be deemed strictly amateur entertainment, 
into a more or elss semi-professional class, 
insofar as entertainment value and finished 
performance are concerned. 

Given dancers of ability, who are under 
the direction of competent dance instruct- 
ors, there is no reason why a very enter- 
taining and pleasing dance concert of a 
definite box office value cannot be staged. 
The presentation could be in two or more- 
parts — one part built around a plot, an 
idea; the other straight divertissement. 

The more elaborate offering, but well 
worth the effort, and within the scope, and 
ability, of the dance instructor of the av- 
erage town or city, will consist of several 
interpretative episodes of a distinct charac- 
ter. A dance concert on this order was 
staged recently by the author. Credit for 
conceiving and producing the idea goes to 
Robert and Norma Taynton, able and 
progressive exponents of the dance in the 
Pacific Northwest. The Taynton's Dance 
Concert program consisted of three parts: 



SETTINGS FOR 
TWO NOVELTY 
DANCE ACTS 



(I) Prologue and Ballet, (II) Divertisse- 
ments, (III) Oriental Festival. 

Of the ten or twelve numbers offered 
as divertissements two were exceptionally 
noteworthy. One, "In a Grecian Garden" 
because of the harmonious relation of 
dances and setting; the other, "Kol Nidre" 
because of its impressive and novel inter- 
pretation. The program carried the fol- 
lowing explanation of the latter: 

"We believe that religion and dancing 
in its true art form are inescapably united. 
We have chosen the Jewish prayer 'Kol 
Nidre' for our first illustration in this 
school because of its beauty and poignancy, 
and because of the reverence in which it is 
held by the Jewish people." 

The dancers, representing the candles 
of a huge candelabrum (Menoraw), in- 
terpreted in slow, rhythmic motion and 
poses the prayer "Kol Nidre" while this 
was being chanted by a singer stationed in 
front of the candelabrum. Tap, novelty, 
comedy and toe numbers made up the bal- 
ance of the presentation. 

The physical makeup of the dance con- 
cert, consisting in special scenic novelties, 
lighting effects, costumes, etc., is an im- 
portant factor and must be given serious 
consideration to make the dance concert a 
successful finan- 



cial venture, as 
well as a pleasing 
entertain- 
ment. The 
"Grecian G a r- 
den and "Kol 
Nidre" settings 
are of simple con- 
struction and in- 
expensive 
to build. 

The "Grecian 
Garden" setting 
consists of a 
white colonnade 
{Figure \, A) in 
sharp contrast to 
a dark blue sky 
drop or cyclo- 
rama. The col- 
umns are placed 
upon a platform 
with steps to the 
stage. Garden 




Figure 2 



January 12, 1935 



Motion Picture Herald 



7 






dcK drop 





FRONT ELEVATION 



END ELEVATION 



Figure 3 



wings (C), if not too modern in treatment, 
and borders complete the setting proper. 
The decorative plants {B) can be natural 
or artificial. Empty 100-pound white lead 
kegs, or similar receptacles, make splendid 
plant tubs for stage use. A striking effect is 
obtained by banking the orchestra pit in 
front of the stage apron with flowers. 



Instead of the customary flat columns 
painted to appear round, try built-up col- 
umns. Obviously the columns need not be 
full-round, as the rear sides do not show 
to the audience. The full-round effect is 
obtained with half-round columns. And 
these are easy to build and handle. The 
advantage of the rounded columns over 



the flat ones becomes apparent when the 
scene is lighted. The lighting brings out 
a fullness of lights and shadows that can 
not be equalled with flat, painted columns. 

The simple construction is shown in 
Figure 2. Half-round segments, cut from 
plywood or %-inch pine board, are spaced 
{Continued on page 34) 



8 



Better Theatres Section 



January 12, 1935 




The views above are of the auditorium, 
looking toward the screen, and the foyer, 
while at the bottom of the page the rear 
of the auditorium is shown. The auditorium 
walls are of composition board above a 
plaster dado with colored decorations. 



THE RITA THEATRE in 

Victoria, Tex., represents the alteration of 
a two-story free-spanning store building 
situated on an inside lot 30 x 100 feet, 
with an alley at the rear. The original 
building was of brick walls and mill-con- 
structed floors and roof. The purpose was 
to produce a smaller theatre of modern 
appointments and facilities, using as much 
of the original building as possible. The 
house is operated by the Jefferson Amuse- 
ment Company. The architect for the 
alterations was W. Scott Dunne of Dallas. 

The existing side walls and roof struc- 
ture were retained, with a new 20-foot ex- 
tension at the rear. The front wall was 
altered by the addition of new lower piers 
and lintels and closing up existing open- 
ings where these were not incorporated in 
the new scheme. 

Interior alterations consisted in the re- 
moval of the second-floor construction and 
stairways and reuse of this material in a 
balcony, in mezzanine and projection room 
floor construction, and in the rear addition. 
The plan now provides for an entrance 



REVAMPING A 
SMALL STORE 
BUILDING FOR 
A THEATRE 



lobby, foyer (standee area), toilet facilities 
stairways to balcony, sound platform and 
auditorium-proper. The total seating capa- 
city is 495. 

One the mezzanine floor are the office 
and stairway platform, leading to the small 
balcony seating 125, and the projection and 
motor-generator rooms. The auditorium 
walls are finished in a composition board 
above a plaster dado set in patterns with 
sponged color decorations and applied color 
striping. The balance of the interior is 
finished in color plaster, glazed and with 
color stenciling at cornices. Toilet rooms 
are finished in tile wainscots and metal 
partitions. 

The theatre front is of color stucco with 
ornamental tile bases, while the marquee 
is of metal and glass. The sidewalk has 
been relaid in colored patterns. 

The Rita has ventilation and cooling by 
the U. S. Air Conditioning Corporation 
system. Heating is by gas unit heaters. 

The total cost of the alterations, which 
were entirely attained with mill construc- 
tion, was $12,500 without equipment. 




January 12, 1935 

QUALIFYING 



9 



Motion Picture Herald 



FOR LEADERSHIP IN 1935 



By J. T. KNIGHT, JR. 



Some timely sugges- 
tions for the kind 
of theatre management 
that can end confu- 
sion, waste and bossism 



WITH THE TURN of a 

New Year, theatre managers as well as 
circuit executives and owners can well 
afford to take time to inventory the old 
year and appraise the incoming one. In 
order that our points of view shall not be 
biased, it would be a good thing if all 
opinions could be heard and the most 
worthy thoughts set down as a basic guide 
for the incoming year. Such a plan might 
tend toward a more uniform and better 
distributed degree of progress, for individu- 
als as well as corporations, and should also 
bring about a more whole-hearted, healthy 
and effective form of self-regulation in in- 
dustries than that which is now resulting 
from, for instance, the Amusement Code. 

Individuals within this industry must 
take the problem of self-regulation as ap- 
plying to themselves more seriously, if they 
are to further the self-regulation of the 
industry in any way. The United States 
Government is undertaking the task of 
directing the industry's program along 
these lines. It is proposed that each man- 
ager, in attempting to solve his problems, 
become an active influence in the policy of 
self-regulation. 

There is one law that cannot be denied 
■ — the law of the survival of the fittest. 
It was not created by the New Deal, but 
it is going to be active during 1935. You 
can't evade it, so study it and apply it to 
your individual situation and to your com- 
pany's policies. 

The law of the survival of the fittest 
means that on January 1, 1936, the in- 
dustry will be composed of those individuals 
and companies that are able and prepared 
to meet the problems presented by a chang- 
ing order, which has rapidly been taking 
hold and will more fully express itself in 
1935. 

How are we as individuals going to pre- 
pare ourselves; by a let-good-enough-alone 
attitude, or a why-worry-this-is-my-lucky- 
year approach? Or shall it be by an ag- 
gressive and an advanced type of leader- 
ship? My guess is that a new type of 
leadership will be necessary. Then if lead- 
ership is going to be the keynote, let's try 
to see what leadership demands and meet 



those demands ourselves, so that we m.ay 
be prepared for increased responsibilities. 

WHAT TRUE 
LEADERSHIP IS 

THE NEW corporate lead- 
ership is going to contrast sharply with 
that frequently met with in the near past, 
which was, for all practical purposes, 
synonomous with power. Power seldom 
does create a leadership based upon pro- 
gressive forethought and true ability. Power 
has been the type of leadership character- 
istic of "rackets." The new leadership 
will be based upon sound, forward-look- 
ing business practices; sincere relationship 
to the public; character and ability in per- 
sonnel ; quality production of entertain- 
ment ; and a co-operative study of the em- 
ploye problem. When the leadership of the 
industry is so shaped and directed, there 
are going to be solutions to cut-throat ad- 
mission price cutting, zoning evils, box 
office irregularities, dual features and pro- 
tection policies. 

True leadership is the establishing of 
worthy objectives and the harmonizing of 
the efforts of all involved for the accom- 
plishment of those objectives. The indi- 
vidual leader must be able to influence 
others to use willingly their capabilities 
and energies in the general plan. 

Leadership should be energetic, creative 
and self-generating, and it is these fea- 
tures that should be emphasized. Do not 
think for one moment that energetic lead- 
ership is to be confused with the now old- 
fashioned driving method that was founded 
on compulsion resulting from economic 
pressure. Energetic, as used here, means 
rather wide-awake anticipation of events, 
combined with enthusiastic planning and 
put into action with vigor and courage. 
Leadership, to be productive, does not re- 
sult from a formula or rule of thumb ; it 
is individual thought, applied to specific 
conditions. The elements of leadership are 
flexible. Leadership must be continuous, 
not a temperamental here — today and gone 
— tomorrow quality. One step leads to 
the next, and in this way the plan and 
pattern is established. 

Leadership must not be a clumsy, cor- 
porate tradition; it must be alive, alert, 
flexible, making use of every idea, facility 
and person capable of adding to it and 
eliminating worn-out ideas, policies and in- 
dividuals that have become inoperative. 

LEADERSHIP IN 
MANAGEMENT 

WHAT DOES this all mean 
to the theatre manager? Just this: every 
manager to be sure of his job has got to 



become a leader. The idea that leaders 
are born and can't be made is a fallacy. 
If you accept it you have very definitely 
established your own limitations. On the 
other hand, a leader is not made by con- 
stant affirmation that one is as good as, or 
smarter than, someone in a bigger job. 
A good leader is always critical, he can't 
be otherwise, because mistakes must be 
eliminated or at least reduced to an abso- 
lute minimum. A critical person is seldom 
entirely satisfied with results 100%, be- 
cause there is nothing executed in an ab- 
solutely perfect manner; but this critical 
attitude must be combined with tact and 
a very definite understanding of human 
nature. Very often the opening wedge in 
criticizing is mild praise. By no means 
allow yourself to become a super-critical 
individual. 

Forcefulness is another quality that can 
be developed. One has got to be forceful 
to put ideas into action with any hope of 
seeing them executed. Of course, the idea 
must be right basically or else all the per- 
sistence in the world won't sell it or put 
it over. A leader must be dependable if 
he himself demands that quality in others. 
The smallest task or the execution of the 
simplest plan carried out thoroughly, will 
develop dependability. The quality and 
policies of leadership must always be con- 
structive, and true kindliness towards 
people is the earmark of a good leader. 

A leader is active, never passive ; he 
plans, commands, co-ordinates, trains, en- 
ergizes and criticizes and is a technician in 
his particular business — above all a demon 
for work. His instructions and direction 
must be positive. When instructions are 
once given, do not becloud them or confuse 



electrogram 



MOTOR> BEARINGS: If there is 
heavy rumbling sound when starting 
a fractional horsepower nnotor, it is 
very likely that one or more bearings 
are worn out and need replacing 
right away. There Is only about 
.010-Inch to .015-Inch clearance be- 
tween the rotor and the stator iron. 
If the bearings wear enough to let 
these two touch, the result will very 
likely be a burned-out motor. 

• Write us your electrical prob- 

lem. An expert reply will be 
promptly Electrographed. 



10 



Better Theatres Section 



January 12, 1935 



V 




maintenance 



tab 



s 





Title and text copyrighted 1934. Rctroductiou of any jHut -ritlioiit /permission is expressly forbidden 



A COOLING PLAN (Answering R. L 
K.): Your general plan for cooling is all 
right. Its success will depend upon the 
way you work out the details of the 
Installation of the additional equipment. 
Here is some general data pertaining 
to air-washer design that will help you. 

Air-washers properly designed will 
handle 4 to 5 hundred cubic feet of air 
per square foot of cross sectional area. 
Spray nozzles operated by a pump at a 
pressure of 60 pounds require 4 to 5 
gallons of water per minute per 1,000 
cubic feet of air. A spray nozzle of the 
rotary type is rated at M/4 to M/2 gal- 
lons of water per minute. 

From this information (using the lower 
figure in each case) it will require 2I/7 
square feet of cross sectional area of 
air washer for every thousand cubic 
feet of air; and it will require four spray 
nozzles for each 2'/2 square feet of 
cross sectional area of air washer. 

If the velocity of the air going 
through the air washer is kept below 
800 feet per minute there will be no 
appreciable loss in capacity of the fan 
due to frictlonal pressure. 

The average depth of a well in In- 
diana is 40 to 60 feet. A well pro- 
ducing 50 gallons per minute will be 
required; that is, if you are going to 
use fresh water all the time. This won't 
be necessary all the time, but the 
equipment should be ample to take care 
of it should you find it necessary during 
hot spells. As long as you plan to have 
a well, plan to supply all of the water 
requirement of the theatre from that 
well. This will mean a small saving. 

Here are some controlling factors in 
determining the efficiency of an air 
washer: (I) Fineness and uniformity of 
the spray. (2) The length of the spray 
chamber. (3) The impact of air and 
water (water pressure and air velocity). 
(4) Quantity of water per unit quantity 
of air. 

It would be a mistake to consider the 



use of the air washer only for summer 
cooling. Air washers are humidifiers 
and should be used throughout the win- 
ter. For winter use there must be in- 
stalled a pre-heating coil installed be- 
tween the washer and the fresh air in- 
take. This coil must be of such capacity 
that the air at all times striking the air 
washer will be above the freezing point. 
The higher the temperature of the air 
the more efficient humidifier the air 
washer becomes. 

HEATING PLANT TESTS: If you have 
any automatic devices, such as water 
feeders or regulators, oil cut-off valves 
that have been installed to protect 
your boiler and theatre, make arrange- 
ments to test them out the first day you 
have steam up in your boiler. Blow off 
the float chamber, or otherwise de- 
liberately lower the water level in the 
boiler to see whether the protective de- 
vices function properly. Such tests 
should be made at least every week 

during the regular heating season. 
• 

SAFE LADDERS: Are the ladders in 
your theatre safe, are they strong 
enough to hold a man's weight? Cheap 
and broken ladders are expensive for 
any theatre. Don't risk a broken leg, 
neck or back to save the cost of a good 
ladder. A good ladder should have 
long, straight grain spruce for side rails 
and white ash for rungs or steps. Home- 
made ladders are not worthwhile. The 
rungs or steps of a well-made ladder 
should be inserted into the side rails 
and anchored there. Step ladders 
should have well put together strong 
spruce braces. The steps on all ladders 
should be a uniform distance apart 
(the usual distance is 12 inches). Port- 
able ladders should have some sort of 
non-slip bases. Corrugated rubber makes 
a fairly satisfactory base for general 
purposes: however, it is useless on a 
wet floor. Have a man hold the ladder. 



the main objective by going into all the 
details of execution. Let the subordinate 
have some leeway for the use of his own 
imagination and initiative. Instructions 
should be given clearly, in simple, under- 
standable language. Very often ideas are 
so clear to the originator that when others 
hearing them for the first time do not 
grasp them, you judge them stupid by the 
questions they ask. At such times, im- 
patience or reprimand is very much out of 
place and unbecoming to a leader. Rep- 
rimand in private, commend in public, is 
always a good policy. Sarcasm, ridicule or 
personal remarks always react to belittle 
a leader of men. All leaders must allow 
time for the proper execution of their plans 
by subordinates. There has been a great 
deal of "eleventh hour" leadership in the 
operation of motion picture theatres. There 
is really no excuse for such last minute 
changes and discussions; they are apt to 
destroy confidence in the ability of the 
leader more quickly than M'rong decisions. 

No leader is justified in feeling or be- 
lieving that his plans, aims or ideas are 
the only ones worthwhile. Such a con- 
ceited and "cock-sure" attitude is ruinous 
to successful leadership. The individual's 
will and desire ought not to be repressed, 
nor is it just to expect them to conform 
to such methods. Leadership must be for 
a purpose — for emphasis ; leadership is not 
just an expression of power, superiority or 
authority. 

LEADERSHIP 
VERSUS BOSSISM 

THE MOST notable differ- 
ence between being just a boss and a leader 
is intelligent planning, order, execution 
and purpose. The leader has developed, 
in nine out of ten cases, as the result of 
a definite effort and self-planned, deliberate 
application. The most successful leader 
seldom expresses anything new — he merely 
guides the already existing organization, 
with forethought, alertness and awareness. 
The real problem is the continuous reform- 
ing, transforming and direction of the or- 
ganizational efforts to meet changing con- 
ditions. Leadership does not superimpose 
any scheme of mystery or magic over the 
everyday activities of business, but it utilizes 
every existing fact, figure and bit of ex- 
perience and imagination to direct and 
control the future of the theatre. 

Men in our business fall pretty general- 
ly into one of three classes: those who look 
upon the theatre as representing a task to 
be performed ; those who look upon the 
theatre as just a routine to he administered , 
as an enormous machine ; and, those who 
regard the operation of a theatre as a prob- 
lem to be solved. 

In the first case, the theatre is just 
routine work, no initiative or individual 
thinking is needed. (The strongly central- 
ized circuit organization of a few years 
ago developed many like this.) In the 
second case, to such individuals, systems, 
order, a lifeless sort of efficiency and or- 
ganization become ends in themselves. The 
large "super-deluxe" theatres, excepting 
the managing directors and publicity men, 
seem to develop this attitude. In the third 



case, the theatre is a living, breathing, 
vital thing, an opportunity for constructive 
thinking and planning. This approach is 
the natural one to leadership. 

Those managers who, being honest with 
themselves, are in the groups one or two 
mentioned above, might just as well make 
up their minds now to change their atti- 
tude and make their plans to get into 



group three. Tlie young, aggressive leader 
is the type of manager that will survive, 
for initiative, coupled with intelligent ap- 
plication, will be demanded. 

Management in 1935 is to be that in 
which leadership is the keynote. Leader- 
ship imposes the obligation to use initiative, 
individual thinking and fair regulation in 
the pursuit of greater net profits. 



January 12, 1935 Motion Picture Herald 11 

BUSINESS LAW AFFECTING EXHIBITION 

By LEO T. PARKER 



Reviewing for theatre 
operators higher 
court decisions in 
cases involving com- 
mercial relations 
connnnon to showmen 



DURING THE year 1934 
many important legal controversies involv- 
ing theatre owners Avere decided by the 
higher courts in various localities. Chiefly 
it is interesting to observe that in numer- 
ous instances the courts take into consid- 
eration present economic conditions and 
governmental rules and regulations intend- 
ed to return prosperous conditions. 

STATE SALES 
TAX LAWS 

OBVIOUSLY in view of the 
large variety of tax laws and regulations 
to meet federal, State and municipal ex- 
penses, a great many of the recent theatre 
litigations involve payment of taxes. Re- 
cently numerous states have passed laws 
requiring payment of taxes on sales of 
merchandise, commonly known as "state 
sales tax." Therefore, it is interesting to 
review the established law on this subject. 

It is well settled that a state cannot 
compel payment of taxes on interstate 
business, although it may legally collect 
taxes on intrastate business. Usually, a 
transaction is intrastate if any part of the 
transaction is fully completed within the 
state. If, however, a seller located in one 
state sends a representative into another 
state, and orders taken by such representa- 
tive are sent to this employer outside the 
state, and the goods are shipped directly 
from the seller's location, the transaction 
is interstate, for which the state cannot 
legally collect tax. 

CASE 

For illustration, in the leading Supreme 
Court case of Robbins v. Shelby (120 U. 
S. 489, Memphis, Tenn.), it was disclosed 
that a salesman from another state stopped 
at dif¥erent points within a state to solicit 
orders. These orders were shipped direct- 
ly from the foreign state to the purchasers. 
Controversy developed over whether the 
state into which the goods were shipped 
could legally collect a tax thereon. 

The Supreme Court of the United 
States held that the sales actually were 
not completed until the goods were de- 
livered and accepted by the buyers, and 



therefore such transactions are purely inter- 
state for which no state tax is collectible. 
This court said : 

DECISION 

"The only way in which commerce be- 
tween states can be legitimately affected 
by state laws, is when, by virtue of its 
police power, and its jurisdiction over per- 
sons and property within its limits, a state 
provides for the security of the lives, 
limbs, health and comfort of persons and 
protection of property." 

On the other hand, the laAv is well 
established that a seller is transacting intra- 
state business if he has title to merchandise 
stored in a foreign state and then ships or 
delivers such goods to purchasers within 
the state from this stock of stored goods. 

CASE AND DECISION 

For instance, in a leading case Eisen- 
mayer Company v. George E. Shelton 
Company (3 S. W. [2d] 688, Little Rock, 
Ark.), it was disclosed that a seller shipped 
a carload of merchandise to a broker in 
a foreign state and had the same stored 
in a warehouse. The merchandise was 
shipped to purchasers within the state on 
orders received from the seller. These 
transactions were held to be intrastate 
and therefore taxable. 

CASE 

Also, in another case (247 S. W. 389, 
Murfreesboro, Ark.) it was shown that a 
company, through its traveling salesman, 
obtained an order for merchandise from a 
purchaser in another state. The goods 
were shipped directly to the purchaser but 
the seller retained title in the merchandise. 
The court indicated that this is intrastate 
business, saying: 

DECISION 

"One test laid down differentiating an 
interstate transaction from an intrastate 
transaction is the ownership of the property 
after it arrives within the state. . . . An 
interstate transaction contemplates a con- 
signor without and a consignee within a 
state, or vice versa." 

WHEN SOLICITOR 
COLLECTS MONEY 

THE MAJORITY of per- 
sons believe that if a solicitor collects 
money when an order is taken, this act 
results in the transaction being intrastate, 
although his employer is located outside the 
state and the goods are shipped from this 
foreign state. However, this is not the 
law. 

For example, in the recent case of Mills 
V. City of Portland (268 U. S. 325, Ore- 



gon), the Supreme Court of the United 
States had occasion to consider this ques- 
tion thoroughly. In this case a municipal- 
ity enacted an ordinance requiring all 
solicitors, who collected a deposit on or- 
ders for future delivery, to pay a high 
license. A company located outside the 
state contested the validity of the law, and 
the higher court held the ordinance in- 
valid, saying: 

DECISION 

"The negotiation of sales of goods which 
are in another state, for the purpose of in- 
troducing them into the state, in which 
the negotiation is made, is interstate com- 
merce. Manifestly, no license fee could 
have been required of appellant's solicitors 
if they had traveled at its expense and re- 
ceived their compensation by direct remit- 
tances from it. And we are unable to 
see that the burden on interstate commerce 
is different or less because they are paid 
through retention of advance partial pay- 
ments made under definite contracts negoti- 
ated by them. Nor can we accept the 
theory that an expressed purpose to prevent 
possible frauds is enough to justify legis- 
lation which really interferes with the free 
flow of legitimate interstate commerce." 

AGENT DELIVERS 
MERCHANDISE 

IT HAS BEEN held that 
although an agent of the seller delivers 
goods and collects money therefor, this fact 
alone does not result in a city or state 
being entitled to levy a tax where it is 
shown that the agent's orders are sent to 
the headquarters, or main office, of the 
company for Avhich he works. 

CASE 

For illustration, in Cason v. Quinby 
(53 So. 741), it was disclosed that an 
agent and traveling salesman of a Pitts- 
burgh, Pa., corporation canvassed for the 
company and took orders for merchandise 
by displaying samples. When orders were 
taken he sent the same to the company at 
Pittsburgh and when he received the goods 
he delivered them to the customers, re- 
ceived the money therefor, and remitted it 
to the company in Pennsylvania. The 
goods were the property of the company 
until they were paid for and delivered. 
The agent received a salary from the 
company and no commission on sales. 

DECISION 

In this case it was held that this busi- 
ness is interstate commerce and that the 
Pennsylvania state taxation laws are void. 

Also, the fact that an agent is paid on 
a commission basis does not convert an 



12 



Better Theatres Section 



January IZ, 1935 



otherwise interstate transaction into an 
intrastate one. For instance, in Wilk v. 
City of Bartow (97 So. 307), it was dis- 
closed that an agent sold merchandise 
made by the company, at Hartford, Conn. 

His method of doing business was to 
go from one place of business to another 
in different states and display samples of 
his goods to prospective purchasers, solicit 
orders, and make sales at retail prices di- 
rect to the purchaser. If a sale was ef- 
fected, an order was taken. At the end 
of each week the agent compiled a sales 
representative's order, upon which order 
articles sold during the week were enum- 
erated. The order was mailed to the 



company's distributing station, receipt of 
shipment the agent selected the articles 
called for on orders and delivered them 
to the purchasers, collecting the purchase 
price and retaining 40 per cent, as his 
compensation. 

It was held in this case that the tran- 
sactions were interstate commerce, and 
that the ordinance of the city requiring 
payment of a license was invalid as a burden 
upon interstate commerce. 

WHEN GOODS ARE 
SHIPPED C. O. D. 

ALTHOUGH GOODS are 
shipped C. O. D. from a seller in a for- 



eign state, this kind of transaction is inter- 
state. For example, in the leading case of 
Myers v. City of Miami (131 So. 375), 
it was disclosed that the city of Miami, 
Fla., enacted a taxation ordinance. 

CASE 

A corporation located in Indianapolis, 
Indiana, maintained an office in the city of 
Miami consisting of two rooms, upon the 
outer door of which was the name and 
location of the corporation. In these of- 
fices were located desks, stenographers, 
telephones, files, cabinets, order books, and 
samples of equipment and other material. 
Each Sunday advertisements were inserted 
in newspapers for salesmen to solicit or- 
ders. All of the orders were mailed by 
the branch manager to Indianapolis and 
were shipped by the corporation to the 
purchasers C. O. D. In holding this cor- 
poration not required to pay the license 
fee, the court said : 

DECISION 

"A municipality cannot by ordinance 
lawfully impose a burden upon interstate 
commerce. . . . The question to be de- 
termined is whether the ordinance of the 
city of Miami, as applied to the facts of 
this case, is invalid, as an attempt to impose 
a burden upon interstate commerce. . . . 
The business actually carried on by peti- 
tioner in the instant case was exclusively 
interstate commerce. The tax sought to 
be imposed upon the office or business was 
one upon a means or occupation of carry- 
ing on interstate commerce." 

WHEN TAX 
LAW IS VOID 

A STATE TAX law is in- 
Valid if it violates either the United States 
Constitution, or the state Constitution, or 
a United States statute. Moreover, it is 
void if it is unreasonably restrictive, or dis- 
advantageous to the general public. A city 
ordinance is void if it violates the United 
States Constitution, the state Constitution, 
or United States statutes, or a provision in 
the municipal charter. Also, it is void if 
it contradicts a state statute, or if it is 
unreasonable, or if it is against public 
policy, or if a particular class or business 
firms or individuals are favored, or if its en- 
forcement is delegated to a city official. 

On the other hand, it has been con- 
sistently held by the higher courts that 
the intentions of the buyer and the seller, 
with respect to title to shipped goods, is a 
most important consideration when de- 
termining whether a state may collect a 
sales tax on merchandise shipped from 
one state into another. A recent court 
held that the state, into which merchan- 
dise is shipped, may tax the merchandise 
if it is proved that the title to the mer- 
chandise did not reside in the purchaser 
until after it was delivered, providing the 
seller and the purchaser are located in the 
same state. 

For illustration, it has been generally 
held that legal title to shipped goods re- 
mains with the shipper during transit, if 
the price of the merchandise is F.O.B. 
the place of delivery. In other words. 



FORMATION OF CORPORATIONS 

By M. MARVIN BERGER 

Member New York Bar 

THE MOST important form of business organization 
In existence today, In this country, Is that of the corporation. An understanding 
of the elements of the law of corporations Is most helpful to a theatre owner, for 
while his business is not always organized as a corporation, he may hold stock In 
one, and he deals with corporations every time he rents a foot of film, and usually 
when he buys equipment. 

For an understanding of the corporate form of organization. It Is necessary to 
picture the corporation as separate and apart from the people who own Its stock 
or manage it. A stockholder Is an owner of a corporation to the extent of his 
ownership of Its stock, so that If he owns one share out of the million outstand- 
ing shares of the "X" corporation, he owns, In effect, one-mllllonth part of the 
corporation. 

However, the stockholders owning a corporation are not the corporation. The 
corporation Is legally considered to be a third person — so much so. In fact, that 
the stockholders may even make contracts with It or sue it. 

The features distinguishing a corporation from the Individual or partnership 
form of organization, are: 

1. It Is organized by permission of the State in which it Is formed, and Is at all 
times subject to regulation by that State. 

While any person nnay go into business or form a partnership without the sanction 
of the State, a corporation must be organized as provided by the law o-f the State 
in which it is to be formed, and a charter or certificate of incorporation must be 
filed with State authorities. 

2. It may legally do only those things which its charter or certificate of incor- 
poration permit it to do. 

An individual or partnership may go into business and change from it to another, 
but a corporation may conduct only the business which its charter permits it to 
conduct. To do things not permitted by its charter, a corporation must first have 
its charter changed. For example, a corporation organized to brew and sell beer 
may not go into the field of motion picture exhibition without a change in its 
charter. However, to carry out the business of brewing and selling beer, it may 
do all things necessary to that end, such as buying land for the erection of a 
brewery, even though this power is not mentioned in the charter. 

4. It survives the death of Its stockholders and Its life Is permanent. 

As has been previously pointed out in these articles, a partnership is dissolved by 
the death or bankruptcy of a partner. A corporation, however, remains in existence 
even though its stockholders die or dispose of their stock. 

5. The stockholders of a corporation may dispose of their Interests in It by 
transferring their certificates of stock. 

Transfer of interests in a corporation is simple compared with transferring an in- 
terest in a partnership, for by merely indorsing his certificate of stock to another, 
a stockholder transfers his interest in the corporation. 

6. A stockholder, once having paid for his stock, Is not Individually liable for 
the debts of the corporation. 

A person who has subscribed to the stock of a corporation, but has not paid the 
price, may be compelled to do so by creditors of the corporation. With this excep- 
tion, the stockholder ordinarily may not be compelled to pay the obligations in- 
curred by the corporation. 

The last mentioned feature of a corporation, limited liability of the stock- 
holders, as well as the factors of permanency and easy transfer of ownership are 
the chief advantages of corporate organization. On the other hand, corporations 
are more expensive to organize than individual or partnership enterprises, are 
subject to control by the state and must pay taxes, such as franchise and corpora- 
tion taxes, which an individual or partnersnlp is free from. 



January 12, 1935 



Motion Picture Herald 



13 



A NEW MODERN FRONT DESIGN 




Pictured above is the new front of the Southern theatre in Oak Park, Chicago 
suburb, erected for Essaness Theatres, Inc., in place of the one shown below. 
The design includes the use of carrara glass with door trim and frames of 
alumilited aluminum for the lower portions. New doors and hardware were also 
Installed. Parapet walls were raised and straightened, and the brick was painted 
to harmonize with the balance of the scheme. The marquee is of sheet metal with 
polished aluminum strips. The theatre operated as usual during the alterations. 
The architects were B. Leo Stelf & Company of Chicago. 




title to shipped goods ordinarily passes to 
the purchaser at the F.O.B. point. 

Another important rule of the law is 
that under these circumstances the shipper, 
or consignor, is liable for any injury to 
or loss of the goods during transit. There- 
fore, if the purchaser becomes bankrupt or, 
for other reasons, the consignor decides to 
stop delivery, he may order the carrier to 
return the shipment at any time before it 
reaches the destination. However, this 
rule of the law is not always applicable, 
especially if the F.O.B. point specified in 
the bill of sale or lading is not the real 
intention of the parties. 

CASE 

For instance, in Commonwealth (173 
Atl. 404, Pittsburgh, Pa.), it was shown 
that a seller, whose principal place of busi- 
ness is in the state of Pennsylvania, sold 
certain merchandise to a purchaser located 
in Pennsylvania and ordered the goods to 
be shipped from Wilmington, Del. 

The shipment moved under a bill of 
lading showing the seller as consignor. 
The place of shipment was indicated as 
Wilmington and the destination was at 
Philadelphia. The invoice made out by 
the seller, and sent to the purchaser, 
stated that the shipment was made F.O.B. 
Wilmington, thus indicating that the title 
of the merchandise resided in the purchaser 
before the shipment began to move. 

The legal question involved was 
whether the shipment was subject to tax 
in the state of Pennsylvania. It was con- 
tended that since the purchaser took legal 
title to the goods in Delaware, that the 
state of Pennsylvania could not tax an 
interstate shipment. However, the higher 
court held Pennsylvania entitled to tax the 
goods as an intrastate shipment, and said : 

DECISION 

"The contention of appellant (seller) 
arises out of the circumstance that the price 
was fixed F.O.B. Wilmington. This, 
however, does not necessarily mean that 
title passed there. . . . The authorities 
(Courts) holding that delivery to a com- 
mon carrier is delivery to the vendee have 
no application here, because the intention 
of the parties, which is controlling on the 
the question of delivery, shows that the 
title was not intended to pass until the 
goods reached their destination." 

CASE AND DECISION 

Also, in Minnesota v. Blasius (290 U. 
S. 1 ) , the Supreme Court of the United 
States, speaking through Mr. Chief Justice 
Hughes, said : 

"But because there is a flow of inter- 
state commerce which is subject to the 
regulating power of the Congress, it does 
not necessarily follow that ... a state 
may not lay a non-discriminatory tax upon 
property which, although connected with 
that flow as a general course of business, 
has come to rest and has acquired a situs 
within the state." 

Therefore, a state may tax an interstate 
shipment, if the buyer and seller both are 
located in the same state and the title to 
the merchandise does not pass to the pur- 



chaser until after the shipment arrives. 
Under these circumstances the sale is not 
completed in a foreign state, nor is the 
shipment an interstate one. 

On the other hand, in the late United 
States Supreme Court case of Sonneborn 
Brothers v. Cureton (262 U. S. 506, Dal- 
las, Tex.), it was disclosed that the seller 
was located in a different state from the 



purchaser. The contract, therefore, clearly 
contemplated a shipment from the seller 
to the purchaser in interstate commerce. 
In other words, the movement in interstate 
commerce was not merely incidental, but 
was intended by the parties to the contract 
of sale. 

Under these conditions it was held that 
{Continued on page 29) 



14 



Better Theatres Section 



January 12, 1935 




DESIGNS USING 
PREFABRICATED 
CONSTRUCTION 

FRONTS AND GENERAL INTERIOR 
PLAN BY M. B. BOHM ADAPTED 
TO A METHOD OF STEEL AND 
CORK CONSTRUCTION FOR SMALL 
THEATRES OF MINIMUM COST 



THE BUILDING Construc- 
tion method employing steel units in com- 
bination with corkboard, which is an in- 
sulating as well as structural material, has 
been further adapted to theatres, following 
its rather recent introduction for this pur- 
pose, through the formulation of a stand- 
ardized plan and the incorporation with 
this of fronts and outer lobby portions in 
other materials. 

Essentially, the method consists in the 
erection of steel uprights and trusses pre- 
fabricated in sizes proportionate to estab- 
lished auditorium sizes determined by a 
series of seating capacities, and the walling 
and roofing of this skeleton with 3-inch 
corkboard (see floor plan and structural 
diagram). Partitions, of course, are simi- 
larly constructed, while the flooring con- 
sists in a mixture of cork and concrete. The 
exterior (except for the front or other por- 
tions prominently exposed to the street) 
then requires only some such surfacing as 
stucco. 

The plan calls for a simple interior treat- 
ment {see sketch at top of page). Across 
the upper portion of the auditorium is of 
course the trusswork, in somewhat of a 
vaulted span. These can merely be painted. 
Exposed steelwork along the walls, how- 
ever, may be covered with enameled metal 
in a selected color. 

The cork is left exposed, but it is laid 
on in layers of dark and light natural 
shades. The cork surface is varnished to 
protect it from dirt. Along each Avail is 
a truss, made up of metal plates, contain- 
ing a ventilating duct. Provision is thus 
also made for wiring and any other con- 
duit. The underside and the side facing the 
audience could be covered with a fabric of 
texture and color having a decorative effect. 

Three of the front elevations designed by 
M. B. Bohm, New York architect, are 
shown in the accompanying sketches {on 
opposite page). In Sketch No. 1, the upper 
portion is designed for construction in 
blocks of suitable material, and "Corkcrete" 
(mixture of concrete and cork) may be 
used. The slabs would be cut to pattern 
and clamped to the structure like stone 



facing, the blocks being chaffered to create 
a line pattern. At the marquee level a 
metal strip is provided. Above the marquee 
the design calls for a decorative motif in 
some ornamental material, possibly incor- 
porating the name sign. The sign could 
also extend out, facing up and down the 
street. Lobby wall facing may be in enam- 
eled steel, vitrolite, carrara glass or a simi- 
larly suitable material. 

Sketch No. 2 visualizes the possible use 
of tinted stucco with moulding motifs of 
enameled metal, and a central decorative 
motif in terra cotta or even metal. The 



strip at the marquee level could be of metal 
with red ornamentation. The base could 
be of a material like vitrolite, rather than 
of metal, which is impracticable at the 
sidewalk level because of its susceptibility 
to scratches. 

Sketch No. 3 shows a design calling for 
materials similar to those noted in the pre- 
vious designs, employed in much the same 
manner. This sketch, however, presents a 
marquee with a stepped soffit lending itself 
to a variety of lighting ef¥ects. 

The scheme calls for isolation of the 
projection room structurally. 




January 12, 1935 



Motion PicHire Herald 



15 




SKETCH No. 1-THEATRE FRONT WITH FACING IN CHAFFERED BLOCKS. 




SKETCH No. 2-THEATRE FRONT OF STUCCO WITH MOULDING TRIM. 




SKETCH No. 3-PLAIN BLOCK FRONT WITH STEPPED-SOFFIT MARQUEE. 



16 



Better Theatres Section 



January 12, 1935 



A THEATRE IN 
A BIG BRITISH 
REALTY PLAN 












-L ^ 


















W— - i 






Views of the auditorium, facade 
and foyer of the Odeon. The 
front elevation had to be adapted 
to loning laws forbidding removal 
of trees. Auditorium lighting is 
principally of the trough type. 



ONE OF THE most inter- 
esting developments of recent theatre en- 
terprise in England has been the incor- 
poration of a cinema theatre as part of a 
much larger building scheme, embodying 
business premises or residential flats, or 
both. While the principle of employing 
sites to the utmost advantage is an old as 
well as an obvious one, and the incorpora- 
tions of shops and offices in frontages one 
of its most frequent manifestations, the 
new schemes are quite dif?erent and much 
more ambitious. 

Ordinarily, the provision of rentable 
premises is a case of making the most of 
a site bought for cinema purposes ; what is 
now happening in England is that sites are 
being acquired of such a scale that in each 
case a theatre necessarily occupies only a 
small portion of it. From the financial 
angle, the cost of the whole building scheme 
is such that the theatre becomes only one 
of several sources of revenue. 

An interesting example of the new type 



of enterprise is to be found in the Odeon 
theatre in Haverstock Hill, London, the 
latest addition to the Odeon Circuit con- 
trolled by Mr. Oscar Deutsch of Birming- 
ham. The site in this case is situated in 
the inner suburban district of Hampstead, 
where the cost of land is very little less 
than in London itself. Its size was such as 
to render its use for a theatre alone im- 
practicable. 

There was the further difficulty that 
the site was subject to town planning re- 
strictions. These not only limited the 
number of flats which might be erected, 
but offered extensive regulations applicable 
to cinemas adjacent to domestic buildings. 

The method of planning adopted was to 
devote the main road frontage to shops, 
with two floors of residental flats above, 
and to throw the cinema auditorium back, 
leaving only its entrance (adequate but 
considerably more narroAv than the audi- 
torium) in the frontage. 

Another big block of flats was erected 
in the rear of the theatre building, but 
separated from it, and entered from a 
courtyard, to which access is obtained from 
a side road. 

Car parks are embodied in the scheme, 
but even after allowing space for these, 
there was ample space to provide gardens, 
in which old trees were preserved, as well 
as ample free space between the three sec- 
tions of the scheme — the frontage with its 
shops and flats, the theatre, and the rear 
residential block. 

In the public main road in which the 
frontage is placed, more trees were pre- 
served and form an unusual frame to the 
cinema entrance, while the resfdential 
amenities of the flats above the shops are 
increased by the fact that they are set 
well back from the frontage, with a small 
garden space over the shops. 

The scheme as a whole has resulted in 
{Continued on page 27) 



January 12, 1935 Motion Picture Herald 17 

MODERN PROJECTION 



PROJECTION • SOUND REPRODUCTION • ACOUSTICS 

PROJECTING COLOR FILMS 



A technician in color 
photography con- 
siders some of the 
practical problems 
this medium brings 
to projectionists 

WITH IMPROVEMENTS in 

color processes in motion picture photog- 
raphy bringing color back to the screen, 
after a period when color had all but dis- 
appeared from at least feature pictures, the 
special factors, if any, controlling the pro- 
jection of color product, should be noted 
by the projectionist. Little or nothing has 
been seriously said about the projection of 
color films despite the fact that they have 
been the source of much fretting in pro- 
jection rooms. The material here pre- 
sented is rather tentative, but it is all that 
could be achieved in response to inquiry 
from those who may perhaps be judged as 
knowing most about color photography and 
projection. 

The most important factor in the pro- 
jection of color films is focus. This is on 
the authority of J. A. Ball, vice-president 
and technical director of the Technicolor 
Corporation. Declares Mr. Ball: 

"If you were to join together black and 
white prints from two different laboratories 
and project them, you would discover that 
if equal sharpness of focus is maintained, 
at the splice between the two a slight shift 
of the projection lens would be necessary. 

"This is in part due to the difference in 
the way the two films will lie in the 
aperture, either because of humidity or the 
manner in which the two films were han- 
dled at the laboratories, etc. This effect is 
particularly in evidence where technicolor 
film is spliced to black and white. True, 
the difference is slight, but it nevertheless 
is there, and is of just sufficient amount to 
be of very real importance. The really 
able, conscientious projectionist will there- 
fore check his focus at all such splices. 
After the first projection he will know 
which way to move the lens, and approxi- 
mately how much. 

"In photographing color insert se- 
quences we try to arrange a 'transition 



scene' similar to the newspaper insert in 
the color sequence at the end of "Kid Mil- 
lions," a production recently released. This 
provides the projectionist with an excellent 
opportunity to check the focus, and we 
hope he will avail himself of it. 

"Along the same line I would like to 
protest against the use of a Grandeur 
screen for color sequences. I witnessed 
this at one New York City theatre and 
the result was bad. It is a sufficiently hard 
job to analyze a scene into its three com- 
ponent primary colors, and then recreate 
that scene by printing those components on 
the small area of the motion picture film 
frame, without having the result man- 
handled by Grandeur projection. Not only 
is its effect bad for definition, but it makes 
for a very much decreased level of illumin- 
ation because of the great space over which 
illumination, forced through the tiny 
photograph, must be spread, to say nothing 
of the literally terrific magnification. 

"And now let us pass on to secondly, 
which has to do with the spectral quality 
— the color of the projector light source. 
We balance our prints for, and inspect 
them by a high-intensity light. I believe 
you call it a Hi-Lo arc. However, from 
actual tests we know our prints will give 
satisfactory results when projected by any 
arc light source, whether it be high-in- 
tensity or low-intensity. 

"If, however, our prints are projected 
with an incandescent light source there is, 
of course, a considerable loss in values, 
particularly at the blue end of the spec- 
trum. This does not necessarily mean that 
the result is ruined, but it does mean that 
it will be inferior as compared with results 
from arc light projection. There is just 
now a new a.c. low power arc designed for 
use in small theatres that produces light 
of the same spectral quality as that of 
the high-intensity arc. This low-power 
light is much to be preferred for color pro- 
jection as against incandescent light. 

"My third point has to do with bright- 
ness of the screen itself, usually stated in 
terms of foot candles. In a great many thea- 
tres, especially the smaller ones, the screen 
brightness is inadequate for best results 
either with black-and-white or color. 
Technicolor does not require my more il- 
lumination on the screen than does black 
and white, but it has an added value to 
the screen when properly projected, and 



by that same token, when projected with 
inadequate brilliancy the 'failure to deliver' 
is more noticeable. 

"With high power equipment it is of 
course possible to err on the other side, 
and ruin the effect by over-illumination. 
However, the most common fault, especial- 
ly in the smaller houses, is inadequate il- 
lumination. Not only is dim illumination 
bad for color, but it is bad for everything 
and everyone concerned. The art of the 
actor, the director and the cameraman suf- 
fers." 

The question has been raised that despite 
the belief that color films require no more 
illumination on the screen than black-and- 
white, more light might very well be re- 
quired if the color image were to have the 
same illumination value as black-and-white. 
Mr. Ball explains this as follows: 

COLOR DEFINITION 

"Using the color red as an example, if 
we absorb all the light forming true white 
light except the orange-red band, which we 
visually recognize as red, there still will 
remain a brilliancy of red comparable to 
that of the original white light, because 
those are the conditions in nature under 
which the eye is accustomed to view all 
scenes. 

"As a means for comparison and to com- 
pletely illustrate the point, suppose we con- 
sider a red, white and blue flag, having 
for background a foliage green. Were we 
to photograph this in black and white, the 
red, blue and green values would appear 
as shadows on the green. They would be 
differentiated from the white by varying 
degrees or amounts of white light. 

"Now did we photograph this same scene 
in color, instead of having a band of neutral 
gray, we would have a band of red, the 
brilliancy of which would materially ex- 
ceed the corresponding brilliancy of the 
gray band in the black and white picture. 
This would be true, not only because of its 
transparency, but also because of the color 
contrast between the white and the red. 
This same analogy applies to all colors." 

As has been indicated, this is all rather 
tentative and incomplete, giving rise to 
certain questions and suggesting further 
inquiry, most logically emanating from 
the men in projection rooms themselves on 
the basis of their most recent experiences 
in color projection. 



18 



Better Theatres Section 



January 12, 1935 



F. H. RICHARDSON'S COMMENT 



AND ANSWERS TO INQUIRIES 

PROJECTION AND 
THE STAGE EMPLOYE 



THE ADVENT of motion 

picture entertainment and its rapid advance- 
ment in the favor of the public, has gradu- 
ally reduced the number of so-called 
"legitimate" theatres, vaudeville houses and 
so on until stage employes by the thousands 
have been thrown out of work and forced 
to find other means of livelihood. 

Unfortunately, and for some reason un- 
known to me, projectionists were not 
originally organized into a union of their 
own, but were taken into the stage em- 
ployes' organization. The situation is just 
that today. While there are many unions 
composed wholly of projectionists, there 
are many more in which the stage employes 
and projectionists are in the same local 
union. And so it was that when jobs for 
stage employes were reduced by something 
like 80%, it was decided to take up the 
surplus, since it belonged to the same or- 
ganization, and too often to the same local 
union, by giving unemployed stagehands 
jobs as projectionists whenever possible. 

Now that might be all right were the 
stagehands competent projectionists. How- 
ever, not one in ten of them has anything 
more than perhaps some little knowledge of 
how to thread a projector, trim a lamp, 
make some sort of a splice and perform a 
few other routine duties. 

Surely projection has suffered enough by 
incompetent outsiders who have "busted in" 
as machine operators, who still are such, 
and probably always will be just that, and 
nothing more. Conditions often compelled 
their admission into unions (anyhow the 
unions thought they did) — and after their 
admission some unions made absolutely no 
effort to force them to advance in knowl- 
edge and competence in projection. 

It would really seem that it is about time 
to call a halt. If stage employes can show 
themselves to be really competent projec- 
tionists, well and good. They then may 
justly be deemed to have preference. If 
they cannot, then most emphatically they 
have no right to expect, much less demand, 
the privilege of filling a projectionist's posi- 
tion until a suitable apprenticeship in pro- 
jection has been served, (six months, at 
least), coupled with such study as will 
equip them to do the job properly. 

Fairness, not only to the profession, but 



also to the exhibitor, the public and the 
motion picture industry, demands that this 
course be followed. The exhibitor and 
theatre manager have not always treated 
projection, the projectionist and the lATSE 
& MPMO fairly, but that doesn't lessen 
the projectionist's responsibility. 

ABOLISH "MOVING 
PICTURE OPERATOR" 

I HAVE JUST had a talk 
with George E. Browne, International pres- 
ident of the lATSE & MPMO, who im- 
presses me as a serious minded, "square- 
shooting" officer who is not bound by tra- 
ditions and precedent. During our chat I 
told President Browne that I thought re- 
tention of "moving picture machine oper- 
ator" in the title of the organization does 
considerable harm. Somewhat to my sur- 
prise he listened attentively and at the end 
of the talk agreed that the continued use of 
such a title did do harm. He was quite 
able to understand the psychological effect 
of it, which up to now no International 
president has been able to do. 

The term "machine operator," or its ab- 
breviated form, "operator" cheapens the 
whole profession, reducing it to a mere 



Other Articles 

In addition to the material on this 
page, Mr. Richardson's columns of 
this issue also contain: 

Hurry Call for 2,000-Foot Reels Page 20 

Lens Problem Deliberately Made Page 21 

What Projection Really Involves Page 22 

How to Proiect a Single Frame Page 22 

Tension at the Aperture Page 23 

Flicker Following New Screen Page 24 

Some Facts About Theatres Page 24 

Hear Lectures on Projection Page 24 

How to Get Ahead in Projection Page 25 

British Book on Projection Page 25 




mechanical "trade" for which employers 
can see no reason except compulsion for 
paying any considerable sum of money. 
Men are willing to pay "big money" for 
ability and brains. They do so more or less 
willingly. But who can imagine the neces- 
sity for any abundance of ability or brains 
merely to operate a machined 

Whether President Browne will further 
any attempt to change the name to one 
more intelligently descriptive of the work 
of projection, I cannot say, but I am quite 
certain he at least will not oppose one. I 
therefore suggest to advanced LA. men 
that a determined attempt be made at the 
next convention to discard the term 
"machine operator," substituting therefor 
the modern, otherwise almost universally 
adopted term, motion picture projectionist, 
in such form as may seem best ; or if it 
seems still better, to discard the division of 
terms entirely, making the union name 
something like International Alliance of 
Theatrical Workers, or International Alli- 
ance of Stage and Projection Room Em- 
ployesf Those are, of course, merely sug- 
gestions. Doubtless something very much 
better might be devised. The only thing 
I am interested in is the discarding of the 
antiquated, misleading, belittling term, 
"moving picture operator." 

UNION LOYALTY 
AND PROJECTION 

SOMETHING LIKE twenty 
years ago I dropped in on the boys down in 
the city of Washington. It was one of the 
many trips which have brought me into per- 
sonal contact with thousands of projection- 
ists all over the country and Canada. Most 
of them were then little more than boys — 
at least as viewed in comparison with con- 
ditions today. A few, however, even then 
stood out for the serious way they took 
their work. They were not satisfied with 
the results they were then able to get and 
were looking forward to something better — 
not only "looking" forward, but working 
hard to improve things. 



January 12, 1935 



Motion Picture Herald 



19 




One of these men was Lester Isaac, who 
certainly has since traveled a long way in 
the right direction. Alwa3S a one hundred 
percent I. A. man, he was for many years 
very active in the affairs of his local. He 
organized the Washington and other chap- 
ters of the American Projection Society. 
For a considerable time he was White 
House projectionist, an honor in itself. 
Isaac has indeed been a very busy man in 
a variety of ways that have helped to im- 
prove conditions in projection and condi- 
tions for projectionists. 

He has been with Loew's, Inc., for 
twenty years. Eight years ago he was ap- 
pointed director of projection for the entire 
circuit. I have previously commented upon 
the business-like, efficient manner in which 
he has organized and conducted his depart- 
ment. The job is a big one, as a recent 
meeting of Loew projectionists more than 
amply shoAvs. 

At this meeting, with M. D. O'Brien, 
Isaac's assistant acting as secretary, nearly 
500 men answered rollcall, every one of 
them a projectionist in a Loew metropolitan 
theatre and a member in good standing of 
Local Union 306. 

In addressing the men Isaac made no 
bones about telling them pointblank that 
for the company he represented he expected, 
not hot air, but real projection service. He 
emphasized the point that while a man must 
be a union man, he must also be both able 
and willing to deliver the goods. 

"The time has gone," said he, "when a 
union card and conversation is all that is 
necessary. There must be a union card, but 
the card must be backed up by knowledge 
and real ability, plus energy enough to ap- 
ply them in the work." 

From time to time Isaac calls midnight 
meetings of the men working in Loew's 
New York City projection rooms. This is 
in addition to the many personal contacts he 
has through frequent visits to the theatres. 
He has found that such meetings provide 
an opportunity to get over some of his ideas, 
to develop a better understanding between 
him and the men. 

He strongly emphasizes his views that 
the inefficient or careless projectionist is a 
distinct detriment to the I.A., and that, 
more and more, recognition of the LA. is 
going to be, based upon the basis of service 
rendered by its members. Conditions and 
methods change in every field of human en- 
deavor, and it is obvious that LA. men will 
be compelled to fall in line and keep up 
with the procession. 

Many of the strongest-organized cities 
are those in which the officers of the LA. 
locals demand that their members be on the 
job while on the job (if you know what I 
mean). It is all very well to boast of hun- 
dred-percent loyalty to the LA. but just 
hoiv really loyal do you call the man who 
discredits the union he belongs to by deliv- 
ering inferior work? And mark you, in- 
ferior work may be done even when the 
screen and loudspeaker results are good, for 
the reason that the excellence is not secured 
at a minimum of operating cost. 

The truly loyal LA. man not only de- 
livers the very best possible screen image 
and sound, but he does so at a minimum of 




II S. 



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d a 



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—— — ' e5 l*^*^" ' 



THEATRE COOLING DIVISION 



U. S. AIR CONDITIONING CORPORATION 



Minneapolis. Minnesota 




THEATRE COOLING DIVISION 

U. S. AIR CONDITIONING CORPORATION: 

2117 Kennedy Street N. E., Minneapolis, Minnesota 

Please send us, without charge, a copy of your book, "Air Conditioning For The Modern Theatre'*. 
Nam* 



Ad<lr«B9 . 
City 



State . 



20 



Better Theatres Section 



January 12, 1935 




be seeing you 
in 1935 if 



Balcony Bolivar 



Sound, more than any other one factor, de- 
termines the size and regularity of your patron- 
age. The C. T. R. Full-Range Sound System 
makes patrons want to come back. Builds a 
steady patronage. True and clear from the 
lowest to the highest notes. Surprisingly mod- 
erate in first cost. Economical to maintain. A 
postcard, giving your name, seating capacity, 
dimensions of theatres and type of projectors, 
will bring you facts and figures promptly. 




SOUND DIVISION 

The Cincinnati Time Recorder Co. 
1737 Central Ave. Cincinnati, Ohio 

(Est. 1896) 




f_ SOON 
PAYS 

For Itself 

At today's moderate 
price, a DAYTON 
Safety Ladder soon 
pays for itself by pre- 
venting falls, speed- 
ing odd jobs in any 
theatre. 

Built of durable airplane spruce, in 
sizes 3 to 16 feet, it stands without 
wabbling or tipping. Straight back 
allows close work in corners and 
against walls. 

Today! Write Dept. BT-1 for details 

THE DAYTON SAFETY 
LADDER CO. 

1 21 -1 23 West 3rd St. Cincinnati 

BAYTON 

(Safety Ladder 

(Patented) 

Stock carried on Pacific Coast by E. D. Bullard Co., 
Los Angeles and San Francisco, and by 160 other 
distributors from coast to coast. Made and dis- 
tributed in Canada by Percy Hermant, Ltd., Toronto. 



overhead cost to his employer. By doing 
that he becomes a credit to projection, to 
himself and to the local union to which he 
belongs. By failure to do so he becomes 
disloyal to himself, to his employer, to the 
public he serves, and to the union he is a 
member of. 

Some years ago my friend, P. A. Mc- 
Guire, advertising manager of the Interna- 
tional Projector Corporation, wrote some- 
thing that is illustrative of the advance in 
projection. Said he, "The motion picture 
projector is no longer a mere mechanical 
contrivance, cranked by hand or made to 
operate by the simple closing of a switch. 
The projectionist of today must have an ex- 
cellent knowledge of mechanics, electricity 
and optics and is in charge of a delicate and 
complicated mechanism made with scientific 
accuracy to handle a fragile and somewhat 
inflammable material. 

"The projectionist has a great respon- 
sibility — for failure to measure up to the 
right standards means that all the producer, 
director, actor and cinematographer have 
striven for loses much of its artistic and 
commercial value, the pleasure of the audi- 
ence is lessened, the exhibitor is subjected to 
constant and unnecessary expense, and lives 
and property are endangered." 

Every word of which is gospel truth. 
Truly the day has come when union mem- 
bership and conversational loyalty is not 
enough. There must be, in addition to 
those things, an excellence of work that 
comes from knowledge and pride. 

A HURRY CALL 

FOR 2.000-FOOT REELS 

THE FOLLOWING interest- 
ing letter comes from John T. Seiler, Long 
Beach, Cal., concerning the proposed 2,000- 
foot reel : 

"Dear Mr. Richardson : The organiza- 
tion of which I am president took up dis- 
cussion of your article on reel lengths in a 
recent issue at one of our meetings. After 
examining the situation from our viewpoint, 
and taking into consideration the produc- 
tion and distribution problems involved in 
making the change, it was decided that 
nothing less than 2,000-foot reels would be 
satisfactory. This conclusion was trans- 
mitted to the Academy of Motion Picture 
Arts and Sciences, from which a reply was 
received to the ef¥ect that that body was 
working on the proposed changes and 
hoped for some of them to materialize in 
the future. 

"It may be that I am a bit impatient, 
but it really seems that it is taking entirely 
too long to bring about so important an im- 
provement. It also seems as though the 
projectionists could themselves hasten the 
process materially did they make a major 
issue of it by taking action and writing the 
Academy, giving a few 'gentle hints' that 
we don't want the improvement to come 
about after we are dead, but while we still 
live and can enjoy getting a show we don't 
have to double up and then un-double again 
when through with it. 

"Surely it is not a selfish demand made 
solely with a view of avoiding the work of 



doubling up, but also one which has directly 
to do with improved screen results, and 
prints in which the actors speak all their 
allotted words, instead of soon having a lot 
of them chopped off by repeated doubling 
and un-doubling. 

"Another improvement is this: To any 
experienced projectionist it is very apparent 
that the end of a reel is coming some while 
before it arrives, for from 10 to 20 feet 
from the end, the film is usually covered 
with a moss-like deposit composed of dust 
and dirt which has been gathered up by the 
wax and static charge, the latter set up both 
by friction in projection and rewinding, 
followed by the tail end of the reel coming 
into more or less intimate contact with 
either the floor or the rewinder table. In 
this I say nothing (much) about the 
myriad scratches, dots and punch marks 
affixed by 'machine operators' at the near 
end of each reel (1,000-foot or otherwise) 
for their convenience, plus a lot of small 
scratches inflicted by friction under the ex- 
cessive pull on the film roll near the end 
of the reel. 

"In short, I am thoroughly and heartily 
in favor of taking such action as we may to 
force action on the 2,000-foot reel at the 
earliest possible moment. 

"And now. Friend Richardson, I have a 
little personal problem upon which your 
help will be welcome. Am using a pair of 
Bausch & Lomb Super-Cinephor projection 
lenses, projecting a picture 33 x 26 feet at 
115 feet. I find it impossible to secure 
sharp focus on both sides of the screen. 
Either one side or the other may be brought 
into sharp focus, but not both sides. 

"The manager assures me that when the 
projectors were installed they were placed 
equi-distant from the center line of the 
auditorium, which, it appears, is true. They 
are 6 feet apart, which setup should not 
produce any distortion due to lenses not fac- 
ing the screen squarely. The only conclu- 
sion I have been able to arrive at is that the 
optical system itself does not lie on the 
optical axis of the light system. I have seen 
adapters that would permit the shifting of 
the projection lens laterally across to give 
proper alignment. Can you tell me where 
they may be had?" 

I have heard of no such adapter. I be- 
lieve, however, that you are in error in sup- 
posing the fault to be due to the optical 
system, or to the misalignment of some part. 
Such a fault would hardly produce the ef- 
fect you have described. The fact that you 
can sharpen either side, but not both, 
merely by adjusting the projection lens, 
makes it pretty evident that the trouble is 
wholly due to a lens which is not facing 
the screen squarely. 

You have not given consideration to one 
phase of the matter, and that is the huge 
width of the screen image, which makes a 
lot of difference. You tell me you have a 
screen image 33 feet wide. In the name 
of the prophets, why? What is the idea in 
thus enormously enlarging every photo- 
graphic fault, besides making even the per- 
fect parts more or less "fuzzy," spreading 
your light over the enormous area of 858 
square feet and compelling the patrons 



January 12, 1935 



Motion Picture Herald 



21 



seated down front to try to follow motion 
over that great space? 

While so little as 3 feet off center would 
amount to nothing in a picture of reason- 
able width, with one 33 feet wide it mounts 
up, as you will discover if you lay the thing 
out to scale on paper. Moreover, such a 
picture size makes everything wholly un- 
natural. You have, for example, giants on 
your screen and sound voices that most em- 
phatically do not match them. You would 
get a far, far more pleasing picture were 
these dimensions reduced to not more than 
20 feet wide. The image would be far bet- 
ter illuminated, immeasurably sharper in 
detail, and in every way better ; also, your 
trouble would, I am very certain, wholly 
disappear. 

As to the reel matter, I thoroughly 
agree. I believe the Academy is making an 
honest effort to get the thing cleared up, 
but that the producers are very slow in 
making any real attempt to give practical 
aid in the matter. I thoroughly agree that 
unions should take action, as bodies, com- 
municating an emphatic request for the 
thing to be sped up. If it were something 
the producers wanted for themselves, it 
would be forthcoming pronto, regardless of 
what the theatre men might or might not 
want — that is, unless it had the effect of 
cutting down business. Cost or trouble of 
making the change would be as nothing. I 
agree that we all should proceed to raise a 
littlell until something is forthcoming in 
the 2,000-foot matter besides conversation. 

A LENS PROBLEM 
DELIBERATELY MADE 

DOWN FLORIDA Way an ex- 
hibitor or projectionist seems to have pulled 
a bad boner (even as we all do once in a 
while). Two Snaplite lenses that were de- 
livering the goods acceptably, were re- 
moved, and two new lenses, described as 
"adjustable," were installed in their place. 
While my informant does not say so, 
"adjustable" certainly must here mean 
lenses the E.F. of which may be altered by 
changing the distance between the front 
and rear element — -a thing that cannot pos- 
sibly be done with any projection lens with- 
out serious disturbance of the corrections, 
one result of which is likely to be reduction 
of depth of focus. The letter tells me the 
new lenses will not sharpen the picture on 
both sides of the screen and that the result 
from both lenses is the same. 

Whoever authorized the removal of 
lenses that were doing good work had con- 
siderable confidence in himself, for the 
E.F. of the lenses is only 3.5 inches. It is 
very difficult to get really good definition 
all over a screen when using lenses of a 
focal length as short as 3.5 inches. Be- 
cause of curvature of field, it would not be 
too easy were the lens central in all direc- 
tions with center of field. In this case there 
is a 12° projection angle and the side throw 
usual where two projectors are used. 

The condition is very bad for the best 
lenses. For a lens that is so-called adjust- 
able, I would consider it quite impossible. 
The only possible thing to do is to get the 



m 



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AIR COOLING AND CONDITIONING 

Mr. Theatre Owner: NOW IS THE TIME TO ACT 

1. What will you propose for the comfort of your patrons for 1935? Do you intend to 
profit by the experience of 1934 when the whole country was subjected to the severest 
heat siege in its entire history? 

2. Lucky indeed, were those Theatre Owners who had satisfactory Cooling Plants. Their 
receipts, during the protracted heat wave, far exceeded those of previous summer seasons. 
Don't delay, make your theatre a money maker this summer, by installing Wittenmeier 
Cooling and Conditioning Equipment. 

3. Last season, in the Chicago Area alone, Wittenmeier installed Air Cooling and Condi- 
tioning Equipment in fifteen (15) theatres ranging in size from four hundred to two 
thousand seats. 

4. Why not let us make a survey of your requirements and give you an unbiased opinion 
of the system best suited for your needs. This entails no obligation on your part. We 
are an organization with over thirty years of experience. After all, there is no substitute 
for Experience. 

WITTENMEIER MACHINERY COMPANY 

Air Conditioning Engineers, Contractors and Manufacturers 
C02—FRE0N— METHYL CHLORIDE— STEAM EJECTOR— WATER VAPOR 

850 No. Spaulding Avenue 103 Park Avenue 

Chicago, Illinois New York, N. Y. 

AMERICAN REFRIGERATING CO. WITTENMEIER MACH'Y OF CANADA, Limited 

Detroit, Michigan Hamilton, Ontario 

H. J. KELLY WITTENMEIER MACHINERY CO. 

New Orleans, La. Columbus, Ohio 

More than 100 theatre installations throughout the country. 
Wittenmeier Continuously since 1897 





The Symbol of Perfection in Projection 



Always Improving 

-r HE identification of "H & C" with 
' Perfection in Projection Lighting is 
the result of many years of research 
and the active technical skill in the 
manufacture of "H & C" products. 

HALL & CONNOLLY, INC 



24 VAN DAM STREET 



NEW YORK. N. Y. 



Write for Illustrated Booklet 



22 



Better Theatres Section 



January 12, 1935 





MODERN PHOTOTONE— 
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Better results thru simplicity of con- 
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our success. 

Write for specifications and com- 
plete information. 

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CORPORATION 

NORTH VERNON. INDIANA 



Our Money Back 
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protects you against any loss when you 
order WRIGHT-DeCOSTER Model 
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But we Ko further than that by insisting that 
our speakers be returned for full credit if you 
are not thorouRhly satisfied. 

Chain theatres are equipping one house after 
another with WRIGHT-DeCOSTER Repro- 
ducers. Send complete details of your theatre 
and Sound equipment for free suggestions by 
our Engineering Department. 

WRIGHT-DeCOSTER, Inc. 

2225 University Ave. St. Paul, Minn. 

Export Department 
M. SIMONS &. SON CO., 25 Warren St., New York 
Cable Address: SIMONTRICE. New York 



lens maker to supply lenses that will at least 
equal the old ones — and not to try that kind 
of stunt again. 

WHAT PROJECTION 
REALLY INVOLVES 

THE OLD TOPIC of foolish 

ideas regarding projection, on which I have 
written many times, has been brought up by 
Pasqual Valenti of Trenton, N. J. He 
Avrites : 

"Your articles are very educational to 
me, as I am certain they are to other men 
in the projection field. I write to ask a 
question, an answer to which in your 
Comments, will be greatly appreciated; 
also, I am sure it will benefit your other 
readers. It is this : 

"I have heard many men, not projection- 
ists, remark upon how simple projection is, 
that it should take only si.x months or pos- 
sibly a year to learn it thoroughly. I have 
heard electricians say they could learn it 
very quickly and easily because they already 
understood electrics. Not only that, but 
many men who have learned to thread a 
projector and make a changeover have the 
idea that that is all there is to projection. 
Text books, study, etc., are wholly unnec- 
essary, say many of them. I have talked 
with such "projectionists," invariably find- 
ing it impossible to convince them that pro- 
jection consists of anything more than a few 
simple, more or less mechanical acts. 

"Now, F. H., I would appreciate it very 
much if you would, in your own inimitable 
way, explain just what projection consists 
of and what there is to learn. I ask you to 
do this for the sake of the many who have 
secured a position as projectionist with 
nothing more than a minimum of knowl- 
edge, and now have the idea there is noth- 
ing more to learn. For the sake of those 
who are not in the profession, but consider 
it very simple ; for the sake of those many 
who want to learn, but think they can do 
it in a very short time without any text 
books at all, please do this." 

I fully realize that the three classes 
named are with us ; also, it is almost a total 
waste of energy to talk to them — until 
something happens. But wait until some- 
thing does happen — an examination law 
passed for example — and observe how they 
scramble ! 

Such talk has its foundation either in a 
total lack of knowledge of projection, or in 
just plain stupidity. Its result is, insofar 
as the matter has to do with projectionists, 
mostly evident in increased operating costs, 
relatively inefficient performance of equip- 
ments, waste in electric power, and compar- 
atively poor results in both sound and 
image. 

Many times I visit theatres where the 
manager and projectionists are very evi- 
dently' quite proud of both sound and pic- 
ture excellence, yet in ten seconds I have 
picked anywhere from two to half a dozen 
remedial faults. Neither manager nor pro- 
jectionist has made any real study of pro- 
jection, therefore they are unable to recog- 
nize minor faults, or perhaps even major 
ones, especially in sound. 



Projection fundamentally involves expert 
handling and operation of (a) mechanical 
assemblages functioning at high speed and 
under heavy strain, that are built and for 
best results must be adjusted with all the 
fine precision of a high grade watch; (b) 
electric and magnetic assemblages that are 
extremely complex and must be handled 
and adjusted with great care and com- 
plete understanding if the best results are 
to be attained; (c) optical trains that have 
sadly puzzled many an expert optical gen- 
tleman, which must be kept in perfect ad- 
justment by the projectionist. 

"Fhe qualified electrical engineer may 
reasonably believe himself to have some ad- 
vantage, since he has general knowledge of 
one phase of the projection structure, but 
that by no means qualifies him, even elec- 
trically, in projection. He may be ever so 
expert an electrician in the general accept- 
ance of that term, without fully compre- 
hending, for example, the application of the 
light from an electric arc to screens. 

The real trouble lies in the fact that pro- 
jectionists, by their own actions, have set up 
the idea that projection is a very simple 
matter — so simple, indeed, that they need 
only to glance at the working projector once 
in a while. After some little practical ex- 
perience, one may put on a show of sorts, 
and since many theatre managers do not 
themselves have the training permitting 
them to check up on either picture or sound 
results, or to form any intelligent judgment 
as to what harm is done to costly equipr 
ments through wrong procedure in adjust- 
ment and care, such "amateur" projection- 
ists sometimes get away with it. 

HOW TO PROJECT 
A SINGLE FRAME 

THE PRINCESS THEATRE 
in Republic, Pa., asks if there is any method 
by which the projector may be stopped and 
a single frame of the film projected upon 
the screen indefinitely. 

I hesitated about answering this query, 
but finally decided to do so on the grounds 
that I know of such stunts being attempted 
with disastrous results because wrongly 
done. Possibly, therefore, instruction may 
be beneficial rather than otherwise. How- 
ever, let it be clearly understood that such 
a thing should not be attempted unless care- 
ful preparation is made as follows: 

In some cases only the center of the pic- 
ture will appear. How much of the frame 
would be illuminated would depend upon 
the diameter of the cone of light that might 
be projected, and that would depend upon 
the diameter of the light source and the 
distance between the converging lens or 
mirror and the aperture. 

First, it is necessary to ascertain exactly 
the optical axis of the light at the plane of 
the mirror. This may be done by stretch- 
ing a thread from light source center, to 
center of aperture, and in some manner 
supporting a pointed object in contact with 
the thread at the plane of the rear surface 
of the dowser. Remove thread, drop dowser 
and mark on its surface the exact position 
of the point. 



January 12. 1*^35 



Motion Picture Herald 



23 



Now at that exact point, drill a hole 
1/16-inch in diameter through the dowser. 
Energize the light source, and a beam of 
light will go forward to the projector aper- 
ture, exactly central therewith if the hole 
has been drilled exactly' at the right point. 

Next, removing all other film, hold a 
short piece (by means of plyers) in the light 
as close as possible to the aperture. If 
there is not enough heat to affect it (there 
should not be) , thread in a piece of film and 
see if (a) the entire frame is illuminated, 
and (b) if there is sufficient light to cause 
the picture to be plainly visible on the 
screen. If only the center of the frame is 
illuminated — well, it is just too bad, for 
there is nothing that can be done about it. 
If the frame is entirely illuminated, but the 
picture is too dim, that may be remedied by 
running a 3/32-inch drill through the hole, 
or possibly one even a bit larger than that. 
However, be very cautious. Try it out 
thoroughly on the short piece of film. 

Remember, all this is perfectly safe if 
done carefully and intelligently, but it is not 
a thing to be careless about. The small hole 
in the dowser may be covered with a small 
piece of sheet metal so riveted to the dowser 
blade that it may be moved to cover or 
uncover the hole. 

And now here is a stunt I wish some of 
you would try out and report results on. 
I believe a single frame might be projected 
at least fairly well by one of the big flash 
lights, the beam of which may be so con- 
centrated that it is almost parallel. Prob- 
ably I'm all damp on that, but anyhow 
some of you try it out and advise me. You 
doubtless can borrow one of the lights 
(they are about a foot long) from your 
local hardware dealer. 

EXCESSIVE TENSION 
AT THE APERTURE 

LUKE HALL^ projectionist 
of the Rio theatre in Sayre, Okla., writes, 
"I have two 6B Powers projectors in fairly 
good condition except for the intermittent 
movements, on which the stars and cams 
are pretty badly worn. There are new in- 
termittent sprockets recently installed. 

"On one projector a film with strained 
or weak sprocket holes will go through 
okay, but I can hardly get the same film 
through the other. It tears out the sprocket 
holes, loosens the lower loop, and often 
breaks the film. I have set and reset the 
tension and readjusted the idler roller 
brackets, but it